Should Nonprofits Focus on Email or Facebook?

Connection Cafe

A question I have often heard: should nonprofits focus on email or Facebook? An email sent to 100,000 people can easily spark tens or hundreds of times more messages to Congress than the same appeal sent via a Facebook page with 100,000 followers. . Facebook Strengths: . Though email is now a mobile medium as well, Facebook and mobile phones have long gone hand in hand (hah!). . Why do I count Facebook boosting/content promotion as a strength?

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Fake Facebook Friends and the CIA

Beneblog: Technology Meets Society

Last night I received a Facebook friend request from an old friend and accepted it. I quickly checked, and found that (of course) I already was Facebook friends with my old friend. Facebook has a handy way of reporting this exact problem and the fake account was suspended within minutes. So, my advice: if an old friend reaches out to you on Facebook, someone who really should already be a Facebook friend, it's probably not your friend.

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Trending Sources

Facebook makes changes…AGAIN

NCE Social Media

In the past week Facebook anounced two changes that I think you should take note of: 1) they are going to start allowing hashtags to be posted in status updates and 2) they changed the news feed again. You would then be alerting people that the theme is autism and at the same time helping search features of Facebook, Google, etc., Facebook is still in the process of rolling it out to all ! So how do you use hashtags and how do you like the new Facebook news feed?

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Who Really Sees You on Facebook?

Connection Cafe

If you’re responsible for your nonprofit’s social media, you probably know about how many Facebook fans you have. As you know, Facebook’s ever-mysterious algorithms limit your posts from reaching everyone that likes your page. So most of the people who follow you don’t see your Facebook posts, and about half the people who do see your posts don’t follow you on Facebook. How do you reach more people on Facebook?

Optimize Your Nonprofit Facebook Page for Graph Search in 8 Steps

NetWits

Facebook’s new Graph Search is very different from Google search. With Graph Search, … Social Media Facebook graph search John Haydon nonprofit facebook guy Social Media for Nonprofits

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5 Ways to Gain The Upper Hand in Facebook’s Newsfeed

Connection Cafe

If you work in marketing or communications, you know about the Facebook Newsfeed and it’s impact on organic reach. Facebook can’t exist without its users. Facebook recently announced a test in Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia. Facebook says they have no current plans to test this feature in other countries. Facebook is about people, not brands. Facebook is a platform built on driving personal connections.

Amplify Your Voice with Facebook Ads

Connection Cafe

Nonprofits have a significant advantage on Facebook. I am not just talking about the fact that Facebook has teamed up with Blackbaud integration partner ActionSprout to give away $2M in Facebook ad credits. The nonprofit advantage comes from the fact that content that people engage with on Facebook (like, share, comment on, etc.) To be more precise, content that Facebook users want to be seen engaging with does far better on the social network.

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Facebook Marketing Cheat Sheet

NetWits

You want to learn everything you can about marketing your nonprofit via Facebook. … Social Media Facebook

GUIDE: Growing and Sustaining your Volunteer Program

EveryAction

Use social networks like Facebook and Twitter to reach out to a broader base of potential volunteers. If you work at a nonprofit, you know what it feels like to have too much on your plate. You are eager to be as effective as possible, but you can’t do it all by yourself. A thriving volunteer program can help maximize your organization’s impact.

28 Facebook Groups Every Nonprofit Professional Needs to Join

Wild Apricot

I’ve found that nonprofit Facebook Groups are a great way to network with members of other nonprofits. That’s why I’ve created this list of the top 28 nonprofit Facebook Groups, so you know where to go. Facebook facebook-groupsThey can also help answer those sticky questions that you just can’t Google the answer to.

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Leveraging Facebook to the Fullest

NonProfit Hub

Why Facebook is Important to Nonprofits. If you’re a marketer, then you know the impact that Facebook has globally. billion active daily users worldwide- that’s 66% of its monthly users- making Facebook the third most-visited site in the world. Americans alone spend 58 minutes a day scrolling through Facebook. billion, Facebook can make all of the difference for your organization, so of course, you want to use it to the fullest.

What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report

EveryAction

Facebook has finally begun to make an impact on nonprofit revenue, particularly through Facebook Fundraisers. Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits.

6 Strategies to Grow Your Nonprofit Email List with Facebook

John Haydon

If you’re like most nonprofits, Facebook is your top social network to engage supporters and increase awareness about your nonprofit. However, like most nonprofits, you’ve probably had your fair share of frustrations with Facebook. Facebook giveth and Facebook taketh away. Here’s the thing: Facebook and (Instagram) are where most […]. The post 6 Strategies to Grow Your Nonprofit Email List with Facebook appeared first on John Haydon.

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Nonprofits Value a Facebook Like at $214.81

NetWits

As social media, marketing and communications, and fundraising types continue to download and read the report we’re seeing more interest in the value nonprofits are placing on a Facebook Like (i.e. Facebook Fan or Supporter). It’s a great conversation to start having because assigning real value to nonprofit Facebook fans is something that nonprofits, in general, haven’t figured out (yet). Some even say that the inherent value of a Facebook Like is ZERO.

Facebook Updates News Feed (Again)

NCE Social Media

Facebook has updated its News Feed algorithm again. Almost one third of people use Facebook to get their news. So, Facebook wants to make sure more people can see the “newsworthy” posts first. Facebook Algorithm facebook fomo What does this mean for you?

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Changes to Facebook

NCE Social Media

This week Facebook launched new changes. Facebook facebook groups tagging Tools updateYou can tag people who you’re with, geographic tagging for your posts, and how to separate posts to your groups. Here’s a video explaining these changes. If you’ve begun using the new tools, please share your reaction in the comments section.

Facebook for Associations: Build a Community for Your Nonprofit with These 5 Best Practices

Wild Apricot

Want to start harnessing the power of Facebook for associations? Here are the five best practices you need to apply to your nonprofit's Facebook strategy today. facebook-for-nonprofits facebook-for-associations

Facebook’s EdgeRank

NCE Social Media

Ever wonder why some things people post on Facebook show up in your Top News Feed when you first log in while updates others don’t appear unless you click on the most recent status updates? EdgeRank is a formula that Facebook uses to figure out what it thinks you should see first, i.e. what is most news worthy. What Facebook won’t tell people is how to ensure that your own feed will rank high in EdgeRank. The Facebook reasoning here is engagement.

Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction

EveryAction

EveryAction takes any supporter record that has an email address and automatically matches it to nearly 100 different social networks - including Facebook, Pinterest, Twitter, and LinkedIn. #13. Use a powerful Facebook Ads integration. Create custom target segments in EveryAction, then push them to Facebook for precisely targeted ad buys.

Advocacy & Facebook Political Ads: What Your Nonprofit Needs to Know

Connection Cafe

What’s up with Facebook Political Ads? If you use Facebook, you probably have noticed how the news feed presents political or issue-related ads. All of this, of course, is in the interest of greater transparency following the revelation of how Russian hackers used Facebook in an attempt to sway voters during the 2016 U.S In fact, I predict that Facebook will eventually display this sort of information in all ads. How does Facebook decide if your ads are political?

Are Nonprofits Now “Stuck” With Facebook?

Connection Cafe

Perhaps you saw last month’s news that Facebook posts are now reaching just 6% of fans ? An Ogilvy & Mather analysis of 100+ brand pages found the organic reach of Facebook posts has declined 49% since October. Facebook admitted an impending drop-off in organic reach last December. Michael Lazerow wrote Facebook is simply following the path of similar digital advertising breakthroughs. How Declining Facebook Reach Affects Nonprofits.

Facebook Campaigning in Romania

Amy Sample Ward

I also had the chance to provide a couple presentations to the NGO track, one focused specifically on using facebook for campaigning in Romania. The Local Philanthropy Workshop: Facebook Campaigning in Romania. For context, think about it this way: in a country of 21 million, where only about 7 million have internet access , about 1 in every 20 is on facebook! When it comes to campaigning on facebook, the real question is page vs group.

2018's Best Giving Tuesday Campaigns

EveryAction

Below] is one of the videos we posted to Facebook and Instagram talking about some of our rescued animal residents. The majority of our new fundraising came from Facebook and Instagram and we also increased engagement on those social media platforms.”. With Giving Tuesday behind us, it's time to highlight just a few of the organizations who ran stellar campaigns, activated supporters, and beat their fundraising goals.

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New Facebook Groups

NCE Social Media

This week Facebook rolled out a revised Groups feature. I wrote about Facebook groups previously. Thanks to consideration of past privacy setting issues , Facebook set the default to closed, i.e. only people in your group can see and post in the group. Here’s a blog post by Facebook’s founder, Mark Zuckerberg, explaining why they made the changes and the benefits of the new version. Facebook Groups Logo.

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Facebook’s Donate Now Button: A Small Win for Nonprofits

Connection Cafe

Since the roll-out of Facebook’s new ‘Donate Now’ button, there have been a lot of voices chiming in about what this really means for nonprofits. No, Facebook’s new Donate Now button won’t send your online fundraising soaring any time soon. It isn’t that people will now visit your Facebook page for the first time and be so inspired by, say, your cover photo that they’ll want to donate at that moment. Still trying to make sense of Facebook ads?

Complete Guide: How to Raise Funds on Facebook (with examples)

Wild Apricot

In this article, I will provide an up-to-date overview of the 5 main ways you can leverage Facebook’s suite of free fundraising tools to drive donations to your nonprofit. Facebook

Complete Guide: How to Create a Fundraiser on Facebook (With Examples)

Wild Apricot

Want to start using Facebook to fundraise? In this article, I will provide an up-to-date overview how to create a fundraiser on Facebook to drive donations to your nonprofit

Setting Up Facebook Fanpages

NCE Social Media

Okay, so you haven’t set up your agency fan page on Facebook just yet. Education and Training Facebook facebook fan fanpageFear not. Here is a 2 minute video with easy to understand instructions on how to do it. Once you’ve set up your fan page, you can embed them on other websites. A previous post of the NCE Social Media Blog discusses how to embed fan pages.

Newest Changes to Twitter and Facebook

NCE Social Media

Facebook also made news by announcing that it has changed its privacy policy…again… that will allow all users to be discovered using Facebook Graph (it’s search tool). Fortunately there are a couple of tips to protect your information on Facebook as best possible without taking the step of completely deleting your account. What about Facebook? Tools facebook privacy settings twitter

Facebook Groups for Nonprofits: Everything You Need to Know

John Haydon

Tired of the lackluster response on Facebook because you’re struggling to get your nonprofit’s posts to even show up in your followers’ feeds? A Facebook […]. The post Facebook Groups for Nonprofits: Everything You Need to Know appeared first on John Haydon. Facebook MarketingWell, you’re not alone. Organic reach has been declining, and with so much relevant content to scroll through, the competition to get reactions, comments, and shares is tougher than ever.

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Facebook rolls out 'Donate' button for nonprofits

AFP Blog

Facebook rolls out 'Donate' button for nonprofits : 'via Blog this

5 Ways to Find Volunteers on Facebook

Wild Apricot

Why not use Facebook? Facebook VolunteersAre you finding it harder to get volunteers these days? That’s what one Wild Apricot customer, Patty Foley, the Membership Chairperson of Newington Community Television, did to find her latest volunteer.

Introducing New Tools for Nonprofits | Facebook Newsroom

AFP Blog

Introducing New Tools for Nonprofits | Facebook Newsroom : 'via Blog this

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Powerful, Targeted Facebook Ad Integration Now Available on EveryAction

EveryAction

Businesses and organizations are increasingly finding new ways to engage supporters on Facebook, and one key way is through the use of targeted advertising through Facebook Ads Manager. For nonprofits, Facebook Ads are a precise, cost-effective way to raise more money, sign up more supporters, and communicate a message to a specific audience. The plan can be exported as a tab-delimited text file, or can be pushed directly to Facebook. Facebook Integrations

Facebook’s New Facial Recognition

NCE Social Media

Facebook is rolling out a new tool and everyone is included. By default you and every Facebook user is included in Facebook’s new facial recognition tool. Facebook is the largest repository of photos online. from Facebook. Here’s how to change Facebook’s Facial Recognition’s default setting of including you (from Mashable ): Go to your privacy settings. Facebook facebook optout racial recognition

39 Questions Your Nonprofit Can Answer with Facebook Insights

NetWits

This is a guest post by the one and only Nonprofit Facebook Guy – John Haydon (also a good buddy of mine). — Facebook Pages include a reporting module called “Insights&# which enables Page admins to understand how to better use their Page to market their cause and organization. How active are Facebook users with our Page? How many Facebook users (fans and non-fans interacted with my Page this month? Subscribe to the RSS feed ›.

4 Ways to Use Facebook to Engage Millennials in Your Cause

Connection Cafe

When looking for the best platform with multi-level engagement, I find that Facebook still has the advantage over other social platforms. Here are some observations from one Gen Why-er on how to strengthen Millennial volunteer engagement and funding through Facebook: Have an active presence. While there is a cost associated with boosting posts, Facebook has made boosting scalable so that you can spend as little or as much as you need , depending on the success you’re seeing.

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Facebook Rolling Out “Donate” Feature for Nonprofits

John Haydon

Facebook is rolling out a new feature that lets Facebook users make donations directly to their favorite nonprofits via the News Feed. This donate now feature will appear beside posts in the News Feed and at the top of non-profit Facebook Pages participating in the program (as shown below). How does the Facebook Donate feature work? Facebook users will click “Donate Now” and choose an amount for their donation.

Facebook: Is it Worth your Nonprofit’s Time?

NetWits

How much time should your nonprofit spend engaging with their “fans” on Facebook? Idealware who surveyed over 500 nonprofit staff members about their Facebook usage and goals may have answers to some of the questions organizations have been seeking. Their recent report provides great insight into how nonprofits are benefitting (or not) from Facebook. Like other studies have noted, social networks like Facebook are not raising much money. Hours a Week on Facebook.

Our EveryAction Hero: Rock the Vote

EveryAction

How do your campaigns work to mobilize people at the individual level whether it’s sharing something on Facebook or hosting a voter registration drive? Rock the Vote has been mobilizing the youth vote for almost 30 years. From GOTV to grassroots organizing, their efforts have helped create unprecedented levels of engagement from young people.

Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. There’s an understanding among non-profits that Facebook Ads offer something very powerful, but there is a large gap in the understanding needed to run truly strategic campaigns. . It’s very easy to go into Facebook and quickly set up an ad campaign, but difficult to develop a winning strategy if you don’t know what you’re doing. . Facebook Guest Post Social Media

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Three Most Useful Reports In Facebook Insights

John Haydon

If you want more Facebook Page likes, boost engagement, or drive more traffic to your website, Facebook Insights can show you road signs to your destination. Facebook Insights shows you what’s working and what’s not working with your Facebook marketing. Facebook breaks down its analytics into five reports that can be viewed directly on your […]. The post Three Most Useful Reports In Facebook Insights appeared first on John Haydon.

Facebook Follies

NCE Social Media

Yesterday I stumbled across a group page on Facebook for my agency’s camping and recreation program. By creating a group on a social media platform like Facebook, they have demonstrated that they have a strong link to our agency that continues even after they are no longer a summer counselor. Tags: Marketing and Awareness Tools blog facebook former others privacy staff volunteer