Should Nonprofits Focus on Email or Facebook?

Connection Cafe

A question I have often heard: should nonprofits focus on email or Facebook? An email sent to 100,000 people can easily spark tens or hundreds of times more messages to Congress than the same appeal sent via a Facebook page with 100,000 followers. . Facebook Strengths: .

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Who Really Sees You on Facebook?

Connection Cafe

If you’re responsible for your nonprofit’s social media, you probably know about how many Facebook fans you have. As you know, Facebook’s ever-mysterious algorithms limit your posts from reaching everyone that likes your page. How do you reach more people on Facebook?

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Trending Sources

Facebook makes changes…AGAIN

NCE Social Media

In the past week Facebook anounced two changes that I think you should take note of: 1) they are going to start allowing hashtags to be posted in status updates and 2) they changed the news feed again. Facebook is still in the process of rolling it out to all !

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Amplify Your Voice with Facebook Ads

Connection Cafe

Nonprofits have a significant advantage on Facebook. I am not just talking about the fact that Facebook has teamed up with Blackbaud integration partner ActionSprout to give away $2M in Facebook ad credits. As strange as it sounds, Facebook is a very personal space.

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Fake Facebook Friends and the CIA

Beneblog: Technology Meets Society

Last night I received a Facebook friend request from an old friend and accepted it. I quickly checked, and found that (of course) I already was Facebook friends with my old friend. Facebook has a handy way of reporting this exact problem and the fake account was suspended within minutes. So, my advice: if an old friend reaches out to you on Facebook, someone who really should already be a Facebook friend, it's probably not your friend.

How to Use Facebook Live to Raise Money

Connection Cafe

You’re probably already aware that Facebook Live lets any nonprofit live-stream fundraising events , breaking news, impact stories, and more, directly from their Facebook Page. But did you know that Facebook now lets some nonprofits add a donate button to their Facebook Live broadcast

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6 Strategies to Grow Your Nonprofit Email List with Facebook

John Haydon

If you’re like most nonprofits, Facebook is your top social network to engage supporters and increase awareness about your nonprofit. However, like most nonprofits, you’ve probably had your fair share of frustrations with Facebook. Facebook giveth and Facebook taketh away.

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Nonprofits Value a Facebook Like at $214.81

NetWits

As social media, marketing and communications, and fundraising types continue to download and read the report we’re seeing more interest in the value nonprofits are placing on a Facebook Like (i.e. Facebook Fan or Supporter). Each Facebook fan’s value is unique.

Advocacy & Facebook Political Ads: What Your Nonprofit Needs to Know

Connection Cafe

What’s up with Facebook Political Ads? If you use Facebook, you probably have noticed how the news feed presents political or issue-related ads. In fact, I predict that Facebook will eventually display this sort of information in all ads.

Facebook’s EdgeRank

NCE Social Media

Ever wonder why some things people post on Facebook show up in your Top News Feed when you first log in while updates others don’t appear unless you click on the most recent status updates? The Facebook reasoning here is engagement. Facebook EdgeRank's Formula.

Facebook Campaigning in Romania

Amy Sample Ward

I also had the chance to provide a couple presentations to the NGO track, one focused specifically on using facebook for campaigning in Romania. The Local Philanthropy Workshop: Facebook Campaigning in Romania. I’d love to hear your examples of campaigning on facebook!

New Facebook Groups

NCE Social Media

This week Facebook rolled out a revised Groups feature. I wrote about Facebook groups previously. Thanks to consideration of past privacy setting issues , Facebook set the default to closed, i.e. only people in your group can see and post in the group. Facebook Groups Logo.

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Facebook’s Donate Now Button: A Small Win for Nonprofits

Connection Cafe

Since the roll-out of Facebook’s new ‘Donate Now’ button, there have been a lot of voices chiming in about what this really means for nonprofits. No, Facebook’s new Donate Now button won’t send your online fundraising soaring any time soon.

Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. There’s an understanding among non-profits that Facebook Ads offer something very powerful, but there is a large gap in the understanding needed to run truly strategic campaigns. .

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Optimize Your Nonprofit Facebook Page for Graph Search in 8 Steps

NetWits

Facebook’s new Graph Search is very different from Google search. With Graph Search, … Social Media Facebook graph search John Haydon nonprofit facebook guy Social Media for Nonprofits

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5 Ways to Gain The Upper Hand in Facebook’s Newsfeed

Connection Cafe

If you work in marketing or communications, you know about the Facebook Newsfeed and it’s impact on organic reach. Facebook can’t exist without its users. Facebook recently announced a test in Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia. Facebook says they have no current plans to test this feature in other countries. Facebook is about people, not brands. Facebook is a platform built on driving personal connections.

Facebook Groups for Nonprofits: Everything You Need to Know

John Haydon

Tired of the lackluster response on Facebook because you’re struggling to get your nonprofit’s posts to even show up in your followers’ feeds? A Facebook […]. The post Facebook Groups for Nonprofits: Everything You Need to Know appeared first on John Haydon.

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28 Facebook Groups Every Nonprofit Professional Needs to Join

Wild Apricot

I’ve found that nonprofit Facebook Groups are a great way to network with members of other nonprofits. That’s why I’ve created this list of the top 28 nonprofit Facebook Groups, so you know where to go. Facebook facebook-groupsThey can also help answer those sticky questions that you just can’t Google the answer to.

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Facebook Marketing Cheat Sheet

NetWits

You want to learn everything you can about marketing your nonprofit via Facebook. … Social Media Facebook

Facebook’s New Facial Recognition

NCE Social Media

Facebook is rolling out a new tool and everyone is included. By default you and every Facebook user is included in Facebook’s new facial recognition tool. Facebook is the largest repository of photos online. from Facebook.

Facebook Updates News Feed (Again)

NCE Social Media

Facebook has updated its News Feed algorithm again. Almost one third of people use Facebook to get their news. So, Facebook wants to make sure more people can see the “newsworthy” posts first. Facebook Algorithm facebook fomo What does this mean for you?

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Facebook for Associations: Build a Community for Your Nonprofit with These 5 Best Practices

Wild Apricot

Want to start harnessing the power of Facebook for associations? Here are the five best practices you need to apply to your nonprofit's Facebook strategy today. facebook-for-nonprofits facebook-for-associations

5 Ways to Find Volunteers on Facebook

Wild Apricot

Why not use Facebook? Facebook VolunteersAre you finding it harder to get volunteers these days? That’s what one Wild Apricot customer, Patty Foley, the Membership Chairperson of Newington Community Television, did to find her latest volunteer.

Changes to Facebook

NCE Social Media

This week Facebook launched new changes. Facebook facebook groups tagging Tools updateYou can tag people who you’re with, geographic tagging for your posts, and how to separate posts to your groups. Here’s a video explaining these changes. If you’ve begun using the new tools, please share your reaction in the comments section.

4 Ways to Use Facebook to Engage Millennials in Your Cause

Connection Cafe

When looking for the best platform with multi-level engagement, I find that Facebook still has the advantage over other social platforms. Here are some observations from one Gen Why-er on how to strengthen Millennial volunteer engagement and funding through Facebook: Have an active presence.

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39 Questions Your Nonprofit Can Answer with Facebook Insights

NetWits

This is a guest post by the one and only Nonprofit Facebook Guy – John Haydon (also a good buddy of mine). How active are Facebook users with our Page? How many Facebook users (fans and non-fans interacted with my Page this month? Subscribe to the RSS feed ›.

Facebook Rolling Out “Donate” Feature for Nonprofits

John Haydon

Facebook is rolling out a new feature that lets Facebook users make donations directly to their favorite nonprofits via the News Feed. How does the Facebook Donate feature work? Facebook users will click “Donate Now” and choose an amount for their donation.

Facebook: Is it Worth your Nonprofit’s Time?

NetWits

How much time should your nonprofit spend engaging with their “fans” on Facebook? Idealware who surveyed over 500 nonprofit staff members about their Facebook usage and goals may have answers to some of the questions organizations have been seeking. Facebook Increases Event Turnout.

Facebook Fundraising Tools Now Allow Monthly Giving

Nonprofit Tech for Good

According to the soon-to-be-released 2018 Global Trends in Giving Report , 18% of donors worldwide have donated to a nonprofit through Facebook Fundraising Tools. Of those, 40% say they are very likely to donate again directly through Facebook. Social Media Facebook Fundraising

Three Most Useful Reports In Facebook Insights

John Haydon

If you want more Facebook Page likes, boost engagement, or drive more traffic to your website, Facebook Insights can show you road signs to your destination. Facebook Insights shows you what’s working and what’s not working with your Facebook marketing.

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Are Nonprofits Now “Stuck” With Facebook?

Connection Cafe

Perhaps you saw last month’s news that Facebook posts are now reaching just 6% of fans ? An Ogilvy & Mather analysis of 100+ brand pages found the organic reach of Facebook posts has declined 49% since October. Facebook admitted an impending drop-off in organic reach last December. Michael Lazerow wrote Facebook is simply following the path of similar digital advertising breakthroughs. How Declining Facebook Reach Affects Nonprofits.

How to Broadcast Your Impact with Facebook Live

Connection Cafe

Facebook Live is a feature that lets any Page live-broadcast events, breaking news, interviews, and more. Nonprofits like The Met and Best Friends Animal Society are using Facebook Live to engage donors in powerful and very creative ways. How to Broadcast your Impact with Facebook Live.

Facebook is Great, but Does it Really Work for Fundraising?

NetWits

Heading in to 2011 most nonprofits (92%), regardless of organization size are using at least one social network like Facebook, Twitter or LinkedIn and close to nine out of ten nonprofits (89%) have a presence on Facebook – up from 74% in 2009.

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How to View Facebook Video Metrics in Facebook Insights

John Haydon

Facebook Insights displays video metrics for videos that you post to your page. You can also see metrics for videos you share from another Facebook page. To access Facebook video metrics, click Insights at the top of your […]. Facebook Marketing

In Facebook We Trust. Why?

SocialFish

As baffling and rage/fear/frustration-inducing as the 24/7 political news cycle is, another–admittedly, much lower key– narrative has been snagging my attention lately: Facebook. Which is, of course, Facebook’s right and obligation to shareholders. On Facebook. .

Facebook Page Redesign – 7 Features You Need to Know About

John Haydon

Today Facebook announced a completely new design for Facebook Pages , starting this week. The redesign of Facebook Pages is intended to help admins “find the tools they use most” The layout also looks like it will display more consistently on desktop and mobile.

Complete Guide: How to Raise Funds on Facebook (with examples)

Wild Apricot

In this article, I will provide an up-to-date overview of the 5 main ways you can leverage Facebook’s suite of free fundraising tools to drive donations to your nonprofit. Facebook

[FREE WEBINAR] How to Double Your Nonprofit’s Facebook Fundraising

Nonprofit Tech for Good

Whether it’s birthday fundraising, the donate button, DIY and events, crowd-funding or Instagram – Facebook Giving Tools are not just the next generation fundraising platform – for many new and small charities, they are now the main source of individual giving.

Facebook Subscriptions: 8 Reasons Why Your Nonprofit Should Pay Attention

NetWits

So, how does Facebook fit into all of this? Facebook is a communications platform with close to a billion users. Your Special Event Director /Manager can hype your next event to the Facebook world. How do you see Facebook subscriptions working for your organization?

Facebook Kills Like-Gating, Now What?

John Haydon

Like-gating is when you require a someone to like your Facebook Page BEFORE they can have access to exclusive content, coupons, giveaways, etc. For many Page admins, this tactic was an easy and powerful way to get more Facebook fans. What does this mean for Facebook Page admins?

6 Ways to Raise More with Facebook Fundraisers

Nonprofit Tech for Good

Facebook Fundraisers are a relatively new fundraising tool, but they’re already driving a major boost in revenue for some nonprofit organizations. Additionally, Facebook has made both creating and donating to Fundraisers a highly streamlined process.

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A Simple 6 Step Plan for Creating a Facebook Page that Works

NetWits

In my last session as part of the Schools out for Summer Series I took a deep dive into how Schools can get the most out of Facebook. Are you using Facebook to it’s full potential? Your Facebook cover photo is prime real estate.

Facebook Live For Nonprofits: How Live Streaming Helped One Org Raise Almost $100K

Connection Cafe

There’s a lot of talk about the ways nonprofits can use Facebook to raise money — live streaming fundraising events, breaking news, impact stories, and more, directly from their Facebook Page. How Facebook live helped keep their audience engaged (and raise $100K).

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