Expert insights. Personalized for you.
Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. There’s an understanding among non-profits that Facebook Ads offer something very powerful, but there is a large gap in the understanding needed to run truly strategic campaigns. . It’s very easy to go into Facebook and quickly set up an ad campaign, but difficult to develop a winning strategy if you don’t know what you’re doing. . Facebook Guest Post Social Media MORE
Here’s a great “How To&# on how to post a Facebook status update on the walls of other Facebook pages as a nonprofit administrator. on Facebook Blogging. Tags: Facebook facebook tagging MORE
I also had the chance to provide a couple presentations to the NGO track, one focused specifically on using facebook for campaigning in Romania. The Local Philanthropy Workshop: Facebook Campaigning in Romania. I’d love to hear your examples of campaigning on facebook! MORE
In the past week Facebook anounced two changes that I think you should take note of: 1) they are going to start allowing hashtags to be posted in status updates and 2) they changed the news feed again. You would then be alerting people that the theme is autism and at the same time helping search features of Facebook, Google, etc., Facebook is still in the process of rolling it out to all ! So how do you use hashtags and how do you like the new Facebook news feed? MORE
If you work in marketing or communications, you know about the Facebook Newsfeed and it’s impact on organic reach. Facebook can’t exist without its users. Facebook recently announced a test in Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia. Facebook says they have no current plans to test this feature in other countries. Facebook is about people, not brands. Facebook is a platform built on driving personal connections. MORE
If you’re like most nonprofits, Facebook is your top social network to engage supporters and increase awareness about your nonprofit. However, like most nonprofits, you’ve probably had your fair share of frustrations with Facebook. Facebook giveth and Facebook taketh away. Here’s the thing: Facebook and (Instagram) are where most […]. The post 6 Strategies to Grow Your Nonprofit Email List with Facebook appeared first on John Haydon. MORE
Word to the wise: Facebook and Google offer nonprofits free ad grants and this list of engagers is prime for retargeting if you’re interesting in taking advantage of those opportunities. MORE
Whether it’s birthday fundraising, the donate button, DIY and events, crowd-funding or Instagram – Facebook Giving Tools are not just the next generation fundraising platform – for many new and small charities, they are now the main source of individual giving. MORE
Since the roll-out of Facebook’s new ‘Donate Now’ button, there have been a lot of voices chiming in about what this really means for nonprofits. No, Facebook’s new Donate Now button won’t send your online fundraising soaring any time soon. It isn’t that people will now visit your Facebook page for the first time and be so inspired by, say, your cover photo that they’ll want to donate at that moment. Still trying to make sense of Facebook ads? MORE
According to the soon-to-be-released 2018 Global Trends in Giving Report , 18% of donors worldwide have donated to a nonprofit through Facebook Fundraising Tools. Of those, 40% say they are very likely to donate again directly through Facebook. Social Media Facebook Fundraising MORE
Ever wonder why some things people post on Facebook show up in your Top News Feed when you first log in while updates others don’t appear unless you click on the most recent status updates? The Facebook reasoning here is engagement. Facebook EdgeRank's Formula. MORE
What’s up with Facebook Political Ads? If you use Facebook, you probably have noticed how the news feed presents political or issue-related ads. In fact, I predict that Facebook will eventually display this sort of information in all ads. MORE
I’ve found that nonprofit Facebook Groups are a great way to network with members of other nonprofits. That’s why I’ve created this list of the top 28 nonprofit Facebook Groups, so you know where to go. Facebook facebook-groupsThey can also help answer those sticky questions that you just can’t Google the answer to. MORE
As social media, marketing and communications, and fundraising types continue to download and read the report we’re seeing more interest in the value nonprofits are placing on a Facebook Like (i.e. Facebook Fan or Supporter). It’s a great conversation to start having because assigning real value to nonprofit Facebook fans is something that nonprofits, in general, haven’t figured out (yet). Some even say that the inherent value of a Facebook Like is ZERO. MORE
A question I have often heard: should nonprofits focus on email or Facebook? An email sent to 100,000 people can easily spark tens or hundreds of times more messages to Congress than the same appeal sent via a Facebook page with 100,000 followers. . Facebook Strengths: . MORE
Facebook has updated its News Feed algorithm again. Almost one third of people use Facebook to get their news. So, Facebook wants to make sure more people can see the “newsworthy” posts first. Facebook Algorithm facebook fomo What does this mean for you? MORE
Okay, so you haven’t set up your agency fan page on Facebook just yet. Education and Training Facebook facebook fan fanpageFear not. Here is a 2 minute video with easy to understand instructions on how to do it. Once you’ve set up your fan page, you can embed them on other websites. A previous post of the NCE Social Media Blog discusses how to embed fan pages. MORE
Facebook is rolling out a new tool and everyone is included. By default you and every Facebook user is included in Facebook’s new facial recognition tool. Facebook is the largest repository of photos online. from Facebook. Here’s how to change Facebook’s Facial Recognition’s default setting of including you (from Mashable ): Go to your privacy settings. Facebook facebook optout racial recognition MORE
You’re probably already aware that Facebook Live lets any nonprofit live-stream fundraising events , breaking news, impact stories, and more, directly from their Facebook Page. But did you know that Facebook now lets some nonprofits add a donate button to their Facebook Live broadcast ? How to Use Facebook Live to Raise Money. If your nonprofit is based in the US, and your Facebook Page is verified, you can fundraise within a Facebook Live broadcast. MORE
Facebook has finally begun to make an impact on nonprofit revenue, particularly through Facebook Fundraisers. Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits. MORE
Perhaps you saw last month’s news that Facebook posts are now reaching just 6% of fans ? An Ogilvy & Mather analysis of 100+ brand pages found the organic reach of Facebook posts has declined 49% since October. Facebook admitted an impending drop-off in organic reach last December. Michael Lazerow wrote Facebook is simply following the path of similar digital advertising breakthroughs. How Declining Facebook Reach Affects Nonprofits. MORE
Tired of the lackluster response on Facebook because you’re struggling to get your nonprofit’s posts to even show up in your followers’ feeds? A Facebook […]. The post Facebook Groups for Nonprofits: Everything You Need to Know appeared first on John Haydon. MORE
Below] is one of the videos we posted to Facebook and Instagram talking about some of our rescued animal residents. The majority of our new fundraising came from Facebook and Instagram and we also increased engagement on those social media platforms.”. With Giving Tuesday behind us, it's time to highlight just a few of the organizations who ran stellar campaigns, activated supporters, and beat their fundraising goals. MORE
In this article, I will provide an up-to-date overview of the 5 main ways you can leverage Facebook’s suite of free fundraising tools to drive donations to your nonprofit. Facebook MORE
Nonprofits have a significant advantage on Facebook. I am not just talking about the fact that Facebook has teamed up with Blackbaud integration partner ActionSprout to give away $2M in Facebook ad credits. The nonprofit advantage comes from the fact that content that people engage with on Facebook (like, share, comment on, etc.) To be more precise, content that Facebook users want to be seen engaging with does far better on the social network. MORE
The post Top Facebook Blunders That Hurt Year-End Fundraising appeared first on John Haydon. Facebook MarketingCan you believe it? Summer flew by, and now we’re headed right into year-end fundraising season. MORE
Businesses and organizations are increasingly finding new ways to engage supporters on Facebook, and one key way is through the use of targeted advertising through Facebook Ads Manager. For nonprofits, Facebook Ads are a precise, cost-effective way to raise more money, sign up more supporters, and communicate a message to a specific audience. The plan can be exported as a tab-delimited text file, or can be pushed directly to Facebook. Facebook Integrations MORE
Facebook’s new Graph Search is very different from Google search. With Graph Search, … Social Media Facebook graph search John Haydon nonprofit facebook guy Social Media for Nonprofits MORE
How do your campaigns work to mobilize people at the individual level whether it’s sharing something on Facebook or hosting a voter registration drive? Rock the Vote has been mobilizing the youth vote for almost 30 years. From GOTV to grassroots organizing, their efforts have helped create unprecedented levels of engagement from young people. MORE
Video content is prioritized on Facebook, meaning using video is a great way to increase your social media engagement as well as building a meaningful connection with viewers. MORE
Why Facebook is Important to Nonprofits. If you’re a marketer, then you know the impact that Facebook has globally. billion active daily users worldwide- that’s 66% of its monthly users- making Facebook the third most-visited site in the world. Americans alone spend 58 minutes a day scrolling through Facebook. billion, Facebook can make all of the difference for your organization, so of course, you want to use it to the fullest. MORE
Heading in to 2011 most nonprofits (92%), regardless of organization size are using at least one social network like Facebook, Twitter or LinkedIn and close to nine out of ten nonprofits (89%) have a presence on Facebook – up from 74% in 2009. MORE
If you’re responsible for your nonprofit’s social media, you probably know about how many Facebook fans you have. As you know, Facebook’s ever-mysterious algorithms limit your posts from reaching everyone that likes your page. So most of the people who follow you don’t see your Facebook posts, and about half the people who do see your posts don’t follow you on Facebook. How do you reach more people on Facebook? MORE
Use social networks like Facebook and Twitter to reach out to a broader base of potential volunteers. If you work at a nonprofit, you know what it feels like to have too much on your plate. You are eager to be as effective as possible, but you can’t do it all by yourself. MORE
Want to start harnessing the power of Facebook for associations? Here are the five best practices you need to apply to your nonprofit's Facebook strategy today. facebook-for-nonprofits facebook-for-associations MORE
This week Facebook launched new changes. Facebook facebook groups tagging Tools updateYou can tag people who you’re with, geographic tagging for your posts, and how to separate posts to your groups. Here’s a video explaining these changes. If you’ve begun using the new tools, please share your reaction in the comments section. MORE
Last night I received a Facebook friend request from an old friend and accepted it. I quickly checked, and found that (of course) I already was Facebook friends with my old friend. Facebook has a handy way of reporting this exact problem and the fake account was suspended within minutes. So, my advice: if an old friend reaches out to you on Facebook, someone who really should already be a Facebook friend, it's probably not your friend. MORE
Why not use Facebook? Facebook VolunteersAre you finding it harder to get volunteers these days? That’s what one Wild Apricot customer, Patty Foley, the Membership Chairperson of Newington Community Television, did to find her latest volunteer. MORE
EveryAction takes any supporter record that has an email address and automatically matches it to nearly 100 different social networks - including Facebook, Pinterest, Twitter, and LinkedIn. #13. Use a powerful Facebook Ads integration. MORE
This week Facebook rolled out a revised Groups feature. I wrote about Facebook groups previously. Thanks to consideration of past privacy setting issues , Facebook set the default to closed, i.e. only people in your group can see and post in the group. Facebook Groups Logo. MORE
Facebook also made news by announcing that it has changed its privacy policy…again… that will allow all users to be discovered using Facebook Graph (it’s search tool). Fortunately there are a couple of tips to protect your information on Facebook as best possible without taking the step of completely deleting your account. What about Facebook? Tools facebook privacy settings twitter MORE
Facebook Related Topics Connection Cafe
JUNE 21, 2018
A question I have often heard: should nonprofits focus on email or Facebook? An email sent to 100,000 people can easily spark tens or hundreds of times more messages to Congress than the same appeal sent via a Facebook page with 100,000 followers. . Facebook Strengths: .
Beneblog: Technology Meets Society
MARCH 8, 2017
Last night I received a Facebook friend request from an old friend and accepted it. I quickly checked, and found that (of course) I already was Facebook friends with my old friend. Facebook has a handy way of reporting this exact problem and the fake account was suspended within minutes. So, my advice: if an old friend reaches out to you on Facebook, someone who really should already be a Facebook friend, it's probably not your friend.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
EveryAction
OCTOBER 9, 2018
Use social networks like Facebook and Twitter to reach out to a broader base of potential volunteers. If you work at a nonprofit, you know what it feels like to have too much on your plate. You are eager to be as effective as possible, but you can’t do it all by yourself.
EveryAction
SEPTEMBER 24, 2018
EveryAction takes any supporter record that has an email address and automatically matches it to nearly 100 different social networks - including Facebook, Pinterest, Twitter, and LinkedIn. #13. Use a powerful Facebook Ads integration.
NCE Social Media
MAY 10, 2011
Ever wonder why some things people post on Facebook show up in your Top News Feed when you first log in while updates others don’t appear unless you click on the most recent status updates? The Facebook reasoning here is engagement. Facebook EdgeRank's Formula.
Connection Cafe
AUGUST 13, 2018
What’s up with Facebook Political Ads? If you use Facebook, you probably have noticed how the news feed presents political or issue-related ads. In fact, I predict that Facebook will eventually display this sort of information in all ads.
Amy Sample Ward
NOVEMBER 19, 2010
I also had the chance to provide a couple presentations to the NGO track, one focused specifically on using facebook for campaigning in Romania. The Local Philanthropy Workshop: Facebook Campaigning in Romania. I’d love to hear your examples of campaigning on facebook!
NCE Social Media
MARCH 20, 2013
In the past week Facebook anounced two changes that I think you should take note of: 1) they are going to start allowing hashtags to be posted in status updates and 2) they changed the news feed again. You would then be alerting people that the theme is autism and at the same time helping search features of Facebook, Google, etc., Facebook is still in the process of rolling it out to all ! So how do you use hashtags and how do you like the new Facebook news feed?
Connection Cafe
MAY 23, 2017
If you’re responsible for your nonprofit’s social media, you probably know about how many Facebook fans you have. As you know, Facebook’s ever-mysterious algorithms limit your posts from reaching everyone that likes your page. So most of the people who follow you don’t see your Facebook posts, and about half the people who do see your posts don’t follow you on Facebook. How do you reach more people on Facebook?
NetWits
FEBRUARY 27, 2013
Facebook’s new Graph Search is very different from Google search. With Graph Search, … Social Media Facebook graph search John Haydon nonprofit facebook guy Social Media for Nonprofits
Connection Cafe
OCTOBER 31, 2017
If you work in marketing or communications, you know about the Facebook Newsfeed and it’s impact on organic reach. Facebook can’t exist without its users. Facebook recently announced a test in Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia. Facebook says they have no current plans to test this feature in other countries. Facebook is about people, not brands. Facebook is a platform built on driving personal connections.
Connection Cafe
NOVEMBER 12, 2015
Nonprofits have a significant advantage on Facebook. I am not just talking about the fact that Facebook has teamed up with Blackbaud integration partner ActionSprout to give away $2M in Facebook ad credits. The nonprofit advantage comes from the fact that content that people engage with on Facebook (like, share, comment on, etc.) To be more precise, content that Facebook users want to be seen engaging with does far better on the social network.
John Haydon
OCTOBER 29, 2018
Tired of the lackluster response on Facebook because you’re struggling to get your nonprofit’s posts to even show up in your followers’ feeds? A Facebook […]. The post Facebook Groups for Nonprofits: Everything You Need to Know appeared first on John Haydon.
Connection Cafe
MAY 12, 2017
You’re probably already aware that Facebook Live lets any nonprofit live-stream fundraising events , breaking news, impact stories, and more, directly from their Facebook Page. But did you know that Facebook now lets some nonprofits add a donate button to their Facebook Live broadcast ? How to Use Facebook Live to Raise Money. If your nonprofit is based in the US, and your Facebook Page is verified, you can fundraise within a Facebook Live broadcast.
EveryAction
MAY 15, 2019
Facebook has finally begun to make an impact on nonprofit revenue, particularly through Facebook Fundraisers. Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits.
NetWits
AUGUST 27, 2012
You want to learn everything you can about marketing your nonprofit via Facebook. … Social Media Facebook
Wild Apricot
JUNE 22, 2018
I’ve found that nonprofit Facebook Groups are a great way to network with members of other nonprofits. That’s why I’ve created this list of the top 28 nonprofit Facebook Groups, so you know where to go. Facebook facebook-groupsThey can also help answer those sticky questions that you just can’t Google the answer to.
John Haydon
MARCH 26, 2019
If you’re like most nonprofits, Facebook is your top social network to engage supporters and increase awareness about your nonprofit. However, like most nonprofits, you’ve probably had your fair share of frustrations with Facebook. Facebook giveth and Facebook taketh away. Here’s the thing: Facebook and (Instagram) are where most […]. The post 6 Strategies to Grow Your Nonprofit Email List with Facebook appeared first on John Haydon.
NonProfit Hub
AUGUST 15, 2019
Why Facebook is Important to Nonprofits. If you’re a marketer, then you know the impact that Facebook has globally. billion active daily users worldwide- that’s 66% of its monthly users- making Facebook the third most-visited site in the world. Americans alone spend 58 minutes a day scrolling through Facebook. billion, Facebook can make all of the difference for your organization, so of course, you want to use it to the fullest.
NetWits
APRIL 6, 2012
As social media, marketing and communications, and fundraising types continue to download and read the report we’re seeing more interest in the value nonprofits are placing on a Facebook Like (i.e. Facebook Fan or Supporter). It’s a great conversation to start having because assigning real value to nonprofit Facebook fans is something that nonprofits, in general, haven’t figured out (yet). Some even say that the inherent value of a Facebook Like is ZERO.
NCE Social Media
DECEMBER 3, 2013
Facebook has updated its News Feed algorithm again. Almost one third of people use Facebook to get their news. So, Facebook wants to make sure more people can see the “newsworthy” posts first. Facebook Algorithm facebook fomo What does this mean for you?
Wild Apricot
JULY 12, 2018
Want to start harnessing the power of Facebook for associations? Here are the five best practices you need to apply to your nonprofit's Facebook strategy today. facebook-for-nonprofits facebook-for-associations
NCE Social Media
SEPTEMBER 2, 2011
This week Facebook launched new changes. Facebook facebook groups tagging Tools updateYou can tag people who you’re with, geographic tagging for your posts, and how to separate posts to your groups. Here’s a video explaining these changes. If you’ve begun using the new tools, please share your reaction in the comments section.
EveryAction
DECEMBER 4, 2018
Below] is one of the videos we posted to Facebook and Instagram talking about some of our rescued animal residents. The majority of our new fundraising came from Facebook and Instagram and we also increased engagement on those social media platforms.”. With Giving Tuesday behind us, it's time to highlight just a few of the organizations who ran stellar campaigns, activated supporters, and beat their fundraising goals.
EveryAction
OCTOBER 3, 2018
Word to the wise: Facebook and Google offer nonprofits free ad grants and this list of engagers is prime for retargeting if you’re interesting in taking advantage of those opportunities.
Nonprofit Tech for Good
JULY 27, 2018
According to the soon-to-be-released 2018 Global Trends in Giving Report , 18% of donors worldwide have donated to a nonprofit through Facebook Fundraising Tools. Of those, 40% say they are very likely to donate again directly through Facebook. Social Media Facebook Fundraising
Connection Cafe
APRIL 16, 2014
Perhaps you saw last month’s news that Facebook posts are now reaching just 6% of fans ? An Ogilvy & Mather analysis of 100+ brand pages found the organic reach of Facebook posts has declined 49% since October. Facebook admitted an impending drop-off in organic reach last December. Michael Lazerow wrote Facebook is simply following the path of similar digital advertising breakthroughs. How Declining Facebook Reach Affects Nonprofits.
NetWits
APRIL 10, 2011
Heading in to 2011 most nonprofits (92%), regardless of organization size are using at least one social network like Facebook, Twitter or LinkedIn and close to nine out of ten nonprofits (89%) have a presence on Facebook – up from 74% in 2009.
Connection Cafe
AUGUST 28, 2015
Since the roll-out of Facebook’s new ‘Donate Now’ button, there have been a lot of voices chiming in about what this really means for nonprofits. No, Facebook’s new Donate Now button won’t send your online fundraising soaring any time soon. It isn’t that people will now visit your Facebook page for the first time and be so inspired by, say, your cover photo that they’ll want to donate at that moment. Still trying to make sense of Facebook ads?
Wild Apricot
MARCH 12, 2018
In this article, I will provide an up-to-date overview of the 5 main ways you can leverage Facebook’s suite of free fundraising tools to drive donations to your nonprofit. Facebook
EveryAction
OCTOBER 18, 2018
Video content is prioritized on Facebook, meaning using video is a great way to increase your social media engagement as well as building a meaningful connection with viewers.
Nonprofit Tech for Good
DECEMBER 1, 2019
Whether it’s birthday fundraising, the donate button, DIY and events, crowd-funding or Instagram – Facebook Giving Tools are not just the next generation fundraising platform – for many new and small charities, they are now the main source of individual giving.
Nonprofit Tech for Good
MARCH 17, 2020
Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. There’s an understanding among non-profits that Facebook Ads offer something very powerful, but there is a large gap in the understanding needed to run truly strategic campaigns. . It’s very easy to go into Facebook and quickly set up an ad campaign, but difficult to develop a winning strategy if you don’t know what you’re doing. . Facebook Guest Post Social Media
NCE Social Media
FEBRUARY 10, 2011
Okay, so you haven’t set up your agency fan page on Facebook just yet. Education and Training Facebook facebook fan fanpageFear not. Here is a 2 minute video with easy to understand instructions on how to do it. Once you’ve set up your fan page, you can embed them on other websites. A previous post of the NCE Social Media Blog discusses how to embed fan pages.
NCE Social Media
OCTOBER 24, 2013
Facebook also made news by announcing that it has changed its privacy policy…again… that will allow all users to be discovered using Facebook Graph (it’s search tool). Fortunately there are a couple of tips to protect your information on Facebook as best possible without taking the step of completely deleting your account. What about Facebook? Tools facebook privacy settings twitter
John Haydon
OCTOBER 9, 2018
The post Top Facebook Blunders That Hurt Year-End Fundraising appeared first on John Haydon. Facebook MarketingCan you believe it? Summer flew by, and now we’re headed right into year-end fundraising season.
AFP Blog
AUGUST 25, 2015
Facebook rolls out 'Donate' button for nonprofits : 'via Blog this
Wild Apricot
SEPTEMBER 27, 2016
Why not use Facebook? Facebook VolunteersAre you finding it harder to get volunteers these days? That’s what one Wild Apricot customer, Patty Foley, the Membership Chairperson of Newington Community Television, did to find her latest volunteer.
EveryAction
JUNE 15, 2017
Businesses and organizations are increasingly finding new ways to engage supporters on Facebook, and one key way is through the use of targeted advertising through Facebook Ads Manager. For nonprofits, Facebook Ads are a precise, cost-effective way to raise more money, sign up more supporters, and communicate a message to a specific audience. The plan can be exported as a tab-delimited text file, or can be pushed directly to Facebook. Facebook Integrations
AFP Blog
NOVEMBER 18, 2015
Introducing New Tools for Nonprofits | Facebook Newsroom : 'via Blog this
NCE Social Media
JUNE 8, 2011
Facebook is rolling out a new tool and everyone is included. By default you and every Facebook user is included in Facebook’s new facial recognition tool. Facebook is the largest repository of photos online. from Facebook. Here’s how to change Facebook’s Facial Recognition’s default setting of including you (from Mashable ): Go to your privacy settings. Facebook facebook optout racial recognition
EveryAction
DECEMBER 18, 2018
How do your campaigns work to mobilize people at the individual level whether it’s sharing something on Facebook or hosting a voter registration drive? Rock the Vote has been mobilizing the youth vote for almost 30 years. From GOTV to grassroots organizing, their efforts have helped create unprecedented levels of engagement from young people.
NCE Social Media
NOVEMBER 2, 2010
Here’s a great “How To&# on how to post a Facebook status update on the walls of other Facebook pages as a nonprofit administrator. on Facebook Blogging. Tags: Facebook facebook tagging
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