Who Really Sees You on Facebook?

Connection Cafe

If you’re responsible for your nonprofit’s social media, you probably know about how many Facebook fans you have. As you know, Facebook’s ever-mysterious algorithms limit your posts from reaching everyone that likes your page. How do you reach more people on Facebook?

Amplify Your Voice with Facebook Ads

Connection Cafe

Nonprofits have a significant advantage on Facebook. I am not just talking about the fact that Facebook has teamed up with Blackbaud integration partner ActionSprout to give away $2M in Facebook ad credits. As strange as it sounds, Facebook is a very personal space.

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Trending Sources

How to Use Facebook Live to Raise Money

Connection Cafe

You’re probably already aware that Facebook Live lets any nonprofit live-stream fundraising events , breaking news, impact stories, and more, directly from their Facebook Page. But did you know that Facebook now lets some nonprofits add a donate button to their Facebook Live broadcast

How to Broadcast Your Impact with Facebook Live

Connection Cafe

Facebook Live is a feature that lets any Page live-broadcast events, breaking news, interviews, and more. Nonprofits like The Met and Best Friends Animal Society are using Facebook Live to engage donors in powerful and very creative ways. How to Broadcast your Impact with Facebook Live.

4 Ways to Use Facebook to Engage Millennials in Your Cause

Connection Cafe

When looking for the best platform with multi-level engagement, I find that Facebook still has the advantage over other social platforms. Here are some observations from one Gen Why-er on how to strengthen Millennial volunteer engagement and funding through Facebook: Have an active presence.

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10 Facebook Page Best Practices for Nonprofits

Nonprofit Tech for Good

With more than 1 billion active users, Facebook is the largest social network in the world. Without a doubt your nonprofit’s supporters use Facebook on a regular basis. Therefore, Facebook Pages should be your first priority and entry into social networking.

39 Questions Your Nonprofit Can Answer with Facebook Insights

NetWits

This is a guest post by the one and only Nonprofit Facebook Guy – John Haydon (also a good buddy of mine). How active are Facebook users with our Page? How many Facebook users (fans and non-fans interacted with my Page this month? Subscribe to the RSS feed ›.

How Does the Facebook Newsfeed ACTUALLY Work?

John Haydon

If you manage a Facebook page for a nonprofit, you already know that organic reach in the Facebook Newsfeed is hard to come by these days. The average Facebook user can see as many as 1,500 stories a day, each one vying for attention. Facebook Marketing

A Simple 6 Step Plan for Creating a Facebook Page that Works

NetWits

In my last session as part of the Schools out for Summer Series I took a deep dive into how Schools can get the most out of Facebook. Are you using Facebook to it’s full potential? Your Facebook cover photo is prime real estate.

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11 Inspiring Nonprofit Facebook Timelines

Nonprofit Tech for Good

To help inspire your creativity and encourage you to be an early adopter, below are eleven nonprofits that have upgraded to Facebook Timeline. You can also view the new Timeline design on the Nonprofit Organizations Facebook Page. Facebook

How to Promote a Cause on Facebook

SocialFish

Since it was a natural progression of use, there are questions as to why the concept works so flawlessly through Facebook, in particular. Blog posts, web pages and videos that can be easily linked through Facebook are key. Promotions via Facebook are the way of the future for causes.

Facebook Subscriptions: 8 Reasons Why Your Nonprofit Should Pay Attention

NetWits

So, how does Facebook fit into all of this? Facebook is a communications platform with close to a billion users. Your Special Event Director /Manager can hype your next event to the Facebook world. How do you see Facebook subscriptions working for your organization?

What Your Nonprofit Needs to Know About Facebook’s New Fundraising Tools

Nonprofit Tech for Good

The new Facebook Fundraising Tools could be a game changer for the nonprofit sector. Instead, donors will give through Facebook – or perhaps they will still give to your nonprofit on your website, but by using a Facebook Login. All Fundraisers are featured on your Facebook Page.

5 Ways Nonprofit Facebook Messenger Bots Can Deliver Impact

Beth's Blog: How Nonprofits Can Use Social Media

These examples use Facebook Messenger, but bots be deployed other platforms or apps.). More and more people are adopting social media messaging, including Facebook Messenger , to contact nonprofits with questions, comments, or requests. My conversation with the Albert Einstein Bot.

Infographic: Facebook for Nonprofits

TechImpact

Image courtesy of Inside Facebook. Facebook is 99% of the time a must have for your nonprofit. If your nonprofit doesn’t have a Facebook, check out this infographic and consider if it’s time to sign up and start engaging!

5 New Facebook Page Features You Probably Missed [Video Tutorial]

John Haydon

Over the past few months Facebook has added several new Facebook Page Features including video covers and linking Groups. Page preview reports – When users mouse over your Facebook Page name […]. Facebook Marketing

HOW TO: Calculate Your Nonprofit’s Organic Reach on Facebook

Nonprofit Tech for Good

Go to your nonprofit’s Facebook Page, select Insights > Posts, and ensure that “Reach: Organic/Paid” is selected. If your nonprofit does not pay for advertising on Facebook, your nonprofit can keep it simple and use the rounded-to-the-nearest-hundred numbers.

Facebook Live for Nonprofits: 11 Tips for Getting Started

John Haydon

Facebook Live is taking the newsfeed by storm! The post Facebook Live for Nonprofits: 11 Tips for Getting Started appeared first on John Haydon. Facebook Marketing

HOW TO: Add a “Donate Now” Button to Your Nonprofit’s Facebook Page

Nonprofit Tech for Good

billion active users become accustomed to using the button and are not detoured by the “ Not endorsed by or affiliated with Facebook” pop-up , then the new button could be helpful in your online fundraising campaigns. billion of Facebook’s active users are mobile.

7 Facebook Hacks for Your Nonprofit’s Website

John Haydon

If your Facebook Page reach has dropped ( yet again ) in recent weeks, don’t give up hope. Reach is not limited to your Facebook Page updates. Reaching Facebook users with your website content. 7 Facebook hacks for your website. 3) Optimize Images for Facebook Link Posts.

Are Nonprofits Now “Stuck” With Facebook?

Connection Cafe

Perhaps you saw last month’s news that Facebook posts are now reaching just 6% of fans ? An Ogilvy & Mather analysis of 100+ brand pages found the organic reach of Facebook posts has declined 49% since October. Facebook admitted an impending drop-off in organic reach last December. Michael Lazerow wrote Facebook is simply following the path of similar digital advertising breakthroughs. How Declining Facebook Reach Affects Nonprofits.

Facebook Page Redesign – 7 Features You Need to Know About

John Haydon

Today Facebook announced a completely new design for Facebook Pages , starting this week. The redesign of Facebook Pages is intended to help admins “find the tools they use most” The layout also looks like it will display more consistently on desktop and mobile.

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How to Write Facebook Posts That Feel More Human

John Haydon

Facebook continues to adjust the News Feed to favor updates that engage people, reduce click-bait , and minimize tired memes. In other words, Facebook wants brands to write Facebook posts that feel more human. Facebook’s Newsfeed now favors links posted in the link format.

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The Ultimate Facebook Ad Guide For Fundraising Events

John Haydon

Have you tried using Facebook Ads to spread the word? Targeted Facebook ads are an ideal way to reach people who are most likely to share and attend your event. In this article I’ll show you how Facebook ads increase exposure, engagement and registrations for your event.

How to Create a Peer-to-Peer Fundraising Campaign on Facebook

Nonprofit Tech for Good

Currently only nonprofits in the United States can take advantage of Facebook Fundraisers. All that said, any Facebook user can now create Facebook Fundraisers for nonprofit’s listed in the GuideStar/Facebook database which currently numbers around 750,000.

Facebook is Great, but Does it Really Work for Fundraising?

NetWits

Heading in to 2011 most nonprofits (92%), regardless of organization size are using at least one social network like Facebook, Twitter or LinkedIn and close to nine out of ten nonprofits (89%) have a presence on Facebook – up from 74% in 2009.

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How Nonprofits Can Increase Reach and Engagement Using Facebook Notes

Nonprofit Tech for Good

Facebook Notes is a native app that was popular when Facebook Pages first launched in 2007, but as Status Updates and the News Feed took precedence, the Facebook Notes app quickly lost prominence. That said, here’s how to get started with Facebook Notes.

18 Ways to Beat Facebook’s News Feed Algorithm

John Haydon

This article gives you 18 ways to beat the Facebook News Feed algorithm with posting strategies, external channels, and Facebook Insights. How Reach is Created on Facebook. Facebook defines reach as the number of unique Facebook users who see your updates.

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7 Deceptively Simple Ways to Promote a Fundraiser on Facebook

John Haydon

If you’re like most nonprofits, Facebook is your #1 social network. But what should you do to promote a fundraiser on Facebook? The post 7 Deceptively Simple Ways to Promote a Fundraiser on Facebook appeared first on John Haydon.

A Simple Facebook Checklist for Better Page Posts

John Haydon

But this is not a perfect world, and your Facebook posts are rarely seen by the people who’ve liked your Page. Yes, it might seem unfair, but when you get right down to it, Facebook users are the ones […]. Facebook Marketing

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How to View Facebook Video Metrics in Facebook Insights

John Haydon

Facebook Insights displays video metrics for videos that you post to your page. You can also see metrics for videos you share from another Facebook page. To access Facebook video metrics, click Insights at the top of your […]. Facebook Marketing

Facebook is Changing How Your Website Looks – Are You Ready?

John Haydon

In their continued effort to reduce click bait and fake news, Facebook is changing how links appear in the News Feed. Previously, Facebook let publishers customize the title, description, and images for links. But now, Facebook is eliminating the ability […].

Facebook Launches Donate Now Button for Nonprofits: Field of Dreams?

Beth's Blog: How Nonprofits Can Use Social Media

Facebook has rolled out the “Donate Now” button for all ads and brand pages which makes it easier than for nonprofits to ask Facebook audiences to donate. When Facebook rolled out the donate button feature in 2013 for a small group of partners, the results were mixed.

Three Simple Ways to Dramatically Increase Website Traffic From Facebook

John Haydon

Although Facebook has decreased newsfeed exposure (reach) for Facebook Pages, they have increased newsfeed exposure for links people share with their Facebook friends. The post Three Simple Ways to Dramatically Increase Website Traffic From Facebook appeared first on John Haydon.

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New and Improved Messaging Features for Facebook Pages

John Haydon

Facebook released an update of Facebook Pages messages for admins and moderators. Below are screenshots and brief rundown of the new messages features in Facebook Pages: 1. The post New and Improved Messaging Features for Facebook Pages appeared first on John Haydon.

How Did This Nonprofit Facebook Video Go Viral?

John Haydon

It seems that more and more Facebook users and organizations are publishing videos on Facebook. For organizations, a nonprofit Facebook video can get more engagement than YouTube videos or even Facebook photos (according to one study).

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Facebook: Is it Worth your Nonprofit’s Time?

NetWits

How much time should your nonprofit spend engaging with their “fans” on Facebook? Idealware who surveyed over 500 nonprofit staff members about their Facebook usage and goals may have answers to some of the questions organizations have been seeking. Facebook Increases Event Turnout.

22 Ways to Stay Connected with Your Schools Alumni on Facebook

NetWits

Our focus was Facebook. With over 900 Million users Facebook is the top social media site on the planet. That said, simply creating a Facebook page will not cut it. One of the most proven ways to get people liking your Facebook page it to give them something really enticing.

17 Steps to Creating Explosively Successful Facebook Contests

John Haydon

Facebook contests can increase your fan-count and engagement. Is a Facebook contest right for your organization? Familiarize yourself with Facebook Policies and Guidelines. You can check out Facebook’s list of dos and don’ts here.

Rank your Facebook Page with SumoRank

John Haydon

If you’re like most nonprofit marketers, you’re busier than a beaver managing social media, especially your Facebook Page. But how does your Facebook page stack up? The post Rank your Facebook Page with SumoRank appeared first on John Haydon. Facebook Marketing