Amplify Your Voice with Facebook Ads
NOVEMBER 12, 2015
Nonprofits have a significant advantage on Facebook. I am not just talking about the fact that Facebook has teamed up with Blackbaud integration partner ActionSprout to give away $2M in Facebook ad credits. As strange as it sounds, Facebook is a very personal space.
How to Broadcast Your Impact with Facebook Live
JULY 18, 2016
Facebook Live is a feature that lets any Page live-broadcast events, breaking news, interviews, and more. Nonprofits like The Met and Best Friends Animal Society are using Facebook Live to engage donors in powerful and very creative ways. How to Broadcast your Impact with Facebook Live.
4 Ways to Use Facebook to Engage Millennials in Your Cause
FEBRUARY 17, 2017
When looking for the best platform with multi-level engagement, I find that Facebook still has the advantage over other social platforms. Here are some observations from one Gen Why-er on how to strengthen Millennial volunteer engagement and funding through Facebook: Have an active presence.
Facebook’s Donate Now Button: A Small Win for Nonprofits
AUGUST 28, 2015
Since the roll-out of Facebook’s new ‘Donate Now’ button, there have been a lot of voices chiming in about what this really means for nonprofits. No, Facebook’s new Donate Now button won’t send your online fundraising soaring any time soon.
How to Promote a Cause on Facebook
APRIL 9, 2017
Since it was a natural progression of use, there are questions as to why the concept works so flawlessly through Facebook, in particular. Blog posts, web pages and videos that can be easily linked through Facebook are key. Promotions via Facebook are the way of the future for causes.
39 Questions Your Nonprofit Can Answer with Facebook Insights
JUNE 20, 2011
This is a guest post by the one and only Nonprofit Facebook Guy – John Haydon (also a good buddy of mine). How active are Facebook users with our Page? How many Facebook users (fans and non-fans interacted with my Page this month? Subscribe to the RSS feed ›.
A Simple 6 Step Plan for Creating a Facebook Page that Works
JULY 16, 2012
In my last session as part of the Schools out for Summer Series I took a deep dive into how Schools can get the most out of Facebook. Are you using Facebook to it’s full potential? Your Facebook cover photo is prime real estate.
11 Inspiring Nonprofit Facebook Timelines
Nonprofit Tech for Good
MARCH 4, 2012
To help inspire your creativity and encourage you to be an early adopter, below are eleven nonprofits that have upgraded to Facebook Timeline. You can also view the new Timeline design on the Nonprofit Organizations Facebook Page. Facebook
What Your Nonprofit Needs to Know About Facebook’s New Fundraising Tools
Nonprofit Tech for Good
JULY 10, 2016
The new Facebook Fundraising Tools could be a game changer for the nonprofit sector. Instead, donors will give through Facebook – or perhaps they will still give to your nonprofit on your website, but by using a Facebook Login. All Fundraisers are featured on your Facebook Page.
Facebook Subscriptions: 8 Reasons Why Your Nonprofit Should Pay Attention
SEPTEMBER 19, 2011
So, how does Facebook fit into all of this? Facebook is a communications platform with close to a billion users. Your Special Event Director /Manager can hype your next event to the Facebook world. How do you see Facebook subscriptions working for your organization?
Infographic: Facebook for Nonprofits
MARCH 14, 2014
Image courtesy of Inside Facebook. Facebook is 99% of the time a must have for your nonprofit. If your nonprofit doesn’t have a Facebook, check out this infographic and consider if it’s time to sign up and start engaging!
Facebook Live for Nonprofits: 11 Tips for Getting Started
JUNE 23, 2016
Facebook Live is taking the newsfeed by storm! The post Facebook Live for Nonprofits: 11 Tips for Getting Started appeared first on John Haydon. Facebook Marketing
HOW TO: Add a “Donate Now” Button to Your Nonprofit’s Facebook Page
Nonprofit Tech for Good
AUGUST 26, 2015
billion active users become accustomed to using the button and are not detoured by the “ Not endorsed by or affiliated with Facebook” pop-up , then the new button could be helpful in your online fundraising campaigns. billion of Facebook’s active users are mobile.
7 Facebook Hacks for Your Nonprofit’s Website
JANUARY 30, 2014
If your Facebook Page reach has dropped ( yet again ) in recent weeks, don’t give up hope. Reach is not limited to your Facebook Page updates. Reaching Facebook users with your website content. 7 Facebook hacks for your website. 3) Optimize Images for Facebook Link Posts.
Facebook and Instagram's Latest Marketing Tools for Nonprofits
JANUARY 16, 2017
Facebook and Instagram are two of the most popular social media networks that nonprofits use and these platforms are continuously releasing new updates that can help nonprofits engage with their audiences more effectively.
HOW TO: Calculate Your Nonprofit’s Organic Reach on Facebook
Nonprofit Tech for Good
OCTOBER 9, 2016
Go to your nonprofit’s Facebook Page, select Insights > Posts, and ensure that “Reach: Organic/Paid” is selected. If your nonprofit does not pay for advertising on Facebook, your nonprofit can keep it simple and use the rounded-to-the-nearest-hundred numbers.
Are Nonprofits Now “Stuck” With Facebook?
APRIL 16, 2014
Perhaps you saw last month’s news that Facebook posts are now reaching just 6% of fans ? An Ogilvy & Mather analysis of 100+ brand pages found the organic reach of Facebook posts has declined 49% since October. Facebook admitted an impending drop-off in organic reach last December. Michael Lazerow wrote Facebook is simply following the path of similar digital advertising breakthroughs. How Declining Facebook Reach Affects Nonprofits.
How to Write Facebook Posts That Feel More Human
JANUARY 6, 2015
Facebook continues to adjust the News Feed to favor updates that engage people, reduce click-bait , and minimize tired memes. In other words, Facebook wants brands to write Facebook posts that feel more human. Facebook’s Newsfeed now favors links posted in the link format.
The Ultimate Facebook Ad Guide For Fundraising Events
MAY 5, 2015
Have you tried using Facebook Ads to spread the word? Targeted Facebook ads are an ideal way to reach people who are most likely to share and attend your event. In this article I’ll show you how Facebook ads increase exposure, engagement and registrations for your event.
Facebook Page Redesign – 7 Features You Need to Know About
MARCH 10, 2014
Today Facebook announced a completely new design for Facebook Pages , starting this week. The redesign of Facebook Pages is intended to help admins “find the tools they use most” The layout also looks like it will display more consistently on desktop and mobile.
A Simple Facebook Checklist for Better Page Posts
FEBRUARY 11, 2016
But this is not a perfect world, and your Facebook posts are rarely seen by the people who’ve liked your Page. Yes, it might seem unfair, but when you get right down to it, Facebook users are the ones […]. Facebook Marketing
7 Deceptively Simple Ways to Promote a Fundraiser on Facebook
APRIL 8, 2015
If you’re like most nonprofits, Facebook is your #1 social network. But what should you do to promote a fundraiser on Facebook? The post 7 Deceptively Simple Ways to Promote a Fundraiser on Facebook appeared first on John Haydon.
18 Ways to Beat Facebook’s News Feed Algorithm
APRIL 8, 2014
This article gives you 18 ways to beat the Facebook News Feed algorithm with posting strategies, external channels, and Facebook Insights. How Reach is Created on Facebook. Facebook defines reach as the number of unique Facebook users who see your updates.
How to View Facebook Video Metrics in Facebook Insights
JULY 8, 2015
Facebook Insights displays video metrics for videos that you post to your page. You can also see metrics for videos you share from another Facebook page. To access Facebook video metrics, click Insights at the top of your […]. Facebook Marketing
Facebook is Great, but Does it Really Work for Fundraising?
APRIL 10, 2011
Heading in to 2011 most nonprofits (92%), regardless of organization size are using at least one social network like Facebook, Twitter or LinkedIn and close to nine out of ten nonprofits (89%) have a presence on Facebook – up from 74% in 2009.
Facebook Launches Donate Now Button for Nonprofits: Field of Dreams?
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 25, 2015
Facebook has rolled out the “Donate Now” button for all ads and brand pages which makes it easier than for nonprofits to ask Facebook audiences to donate. When Facebook rolled out the donate button feature in 2013 for a small group of partners, the results were mixed.
How Nonprofits Can Increase Reach and Engagement Using Facebook Notes
Nonprofit Tech for Good
MARCH 14, 2016
Facebook Notes is a native app that was popular when Facebook Pages first launched in 2007, but as Status Updates and the News Feed took precedence, the Facebook Notes app quickly lost prominence. That said, here’s how to get started with Facebook Notes.
Three Simple Ways to Dramatically Increase Website Traffic From Facebook
FEBRUARY 26, 2015
Although Facebook has decreased newsfeed exposure (reach) for Facebook Pages, they have increased newsfeed exposure for links people share with their Facebook friends. The post Three Simple Ways to Dramatically Increase Website Traffic From Facebook appeared first on John Haydon.
New and Improved Messaging Features for Facebook Pages
DECEMBER 18, 2015
Facebook released an update of Facebook Pages messages for admins and moderators. Below are screenshots and brief rundown of the new messages features in Facebook Pages: 1. The post New and Improved Messaging Features for Facebook Pages appeared first on John Haydon.
How Did This Nonprofit Facebook Video Go Viral?
MARCH 10, 2015
It seems that more and more Facebook users and organizations are publishing videos on Facebook. For organizations, a nonprofit Facebook video can get more engagement than YouTube videos or even Facebook photos (according to one study).
Rank your Facebook Page with SumoRank
SEPTEMBER 22, 2015
If you’re like most nonprofit marketers, you’re busier than a beaver managing social media, especially your Facebook Page. But how does your Facebook page stack up? The post Rank your Facebook Page with SumoRank appeared first on John Haydon. Facebook Marketing
7 Proven Visual Marketing Ideas for Maximum Facebook Impact
SEPTEMBER 9, 2015
Do you want to get more engagement on Facebook? In the article, I’ll share 7 proven visual marketing ideas you can use today for maximum impact on Facebook. […]. The post 7 Proven Visual Marketing Ideas for Maximum Facebook Impact appeared first on John Haydon.
17 Steps to Creating Explosively Successful Facebook Contests
MARCH 26, 2014
Facebook contests can increase your fan-count and engagement. Is a Facebook contest right for your organization? Familiarize yourself with Facebook Policies and Guidelines. You can check out Facebook’s list of dos and don’ts here.
22 Ways to Stay Connected with Your Schools Alumni on Facebook
JULY 11, 2012
Our focus was Facebook. With over 900 Million users Facebook is the top social media site on the planet. That said, simply creating a Facebook page will not cut it. One of the most proven ways to get people liking your Facebook page it to give them something really enticing.
Facebook: Is it Worth your Nonprofit’s Time?
JULY 12, 2011
How much time should your nonprofit spend engaging with their “fans” on Facebook? Idealware who surveyed over 500 nonprofit staff members about their Facebook usage and goals may have answers to some of the questions organizations have been seeking. Facebook Increases Event Turnout.
Three Most Useful Reports In Facebook Insights
JUNE 8, 2015
If you want more Facebook Page likes, boost engagement, or drive more traffic to your website, Facebook Insights can show you road signs to your destination. Facebook Insights shows you what’s working and what’s not working with your Facebook marketing.
The Biggest Facebook Mistake Most Nonprofits Make
SEPTEMBER 11, 2013
The biggest mistake nonprofits make with Facebook is thinking Facebook is about them, not their community (This claim is based solely on the work I’ve done with hundreds of nonprofits). Think about your personal use of Facebook for a moment.
How to Hack Facebook Interests Lists for Content Marketing
OCTOBER 30, 2013
A little know, but powerful way to curate content is with Facebook Interests lists. Interest Lists, if you don’t know, are lists of pages (or people) that Facebook users can create and access from their sidebar (shown below). This is where Facebook Graph Search comes in handy.
Facebook Reaction Buttons: What Nonprofit Marketers Will Love
FEBRUARY 25, 2016
The post Facebook Reaction Buttons: What Nonprofit Marketers Will Love appeared first on John Haydon. Facebook MarketingLet’s face it, clicking “like” doesn’t always mean that you like something.
The Facebook ‘Donate Now’ Button Should Be a No-Brainer for Nonprofits
AUGUST 31, 2015
Facebook announced some big news last week. Nonprofits now have the option to include a“Donate Now” button as a call to action on Pages and ads, offering visitors a direct path from Facebook to the donation forms on their websites. Reactions ranged from“let’s wait and see” to “Facebook missed the mark” and “this is dumb and I hate it”. We rely heavily on Facebook’s targeting capabilities to help build awareness for our cause.