Should Nonprofits Focus on Email or Facebook?

Connection Cafe

A question I have often heard: should nonprofits focus on email or Facebook? An email sent to 100,000 people can easily spark tens or hundreds of times more messages to Congress than the same appeal sent via a Facebook page with 100,000 followers. . Facebook Strengths: .

email 158

Who Really Sees You on Facebook?

Connection Cafe

If you’re responsible for your nonprofit’s social media, you probably know about how many Facebook fans you have. As you know, Facebook’s ever-mysterious algorithms limit your posts from reaching everyone that likes your page. How do you reach more people on Facebook?

Facebook Fundraising Tools Now Allow Monthly Giving

Nonprofit Tech for Good

According to the soon-to-be-released 2018 Global Trends in Giving Report , 18% of donors worldwide have donated to a nonprofit through Facebook Fundraising Tools. Of those, 40% say they are very likely to donate again directly through Facebook. Social Media Facebook Fundraising

How to Use Facebook Live to Raise Money

Connection Cafe

You’re probably already aware that Facebook Live lets any nonprofit live-stream fundraising events , breaking news, impact stories, and more, directly from their Facebook Page. But did you know that Facebook now lets some nonprofits add a donate button to their Facebook Live broadcast

Money 228

Fake Facebook Friends and the CIA

Beneblog: Technology Meets Society

Last night I received a Facebook friend request from an old friend and accepted it. I quickly checked, and found that (of course) I already was Facebook friends with my old friend. Facebook has a handy way of reporting this exact problem and the fake account was suspended within minutes. So, my advice: if an old friend reaches out to you on Facebook, someone who really should already be a Facebook friend, it's probably not your friend.

Facebook makes changes…AGAIN

NCE Social Media

In the past week Facebook anounced two changes that I think you should take note of: 1) they are going to start allowing hashtags to be posted in status updates and 2) they changed the news feed again. Facebook is still in the process of rolling it out to all !

Change 156

Amplify Your Voice with Facebook Ads

Connection Cafe

Nonprofits have a significant advantage on Facebook. I am not just talking about the fact that Facebook has teamed up with Blackbaud integration partner ActionSprout to give away $2M in Facebook ad credits. As strange as it sounds, Facebook is a very personal space.

Voice 274

Nonprofits! This Is How to Use Facebook’s Fundraising Tools

Nonprofit Tech for Good

Through a process of trial and error, the Beagle Freedom Project is learning how to effectively use Facebook’s Fundraising Tools and they are being rewarded with more than likes and hearts – their followers are donating! Of those, 62% say Facebook is the most inspiring.

Nonprofits Value a Facebook Like at $214.81

NetWits

As social media, marketing and communications, and fundraising types continue to download and read the report we’re seeing more interest in the value nonprofits are placing on a Facebook Like (i.e. Facebook Fan or Supporter). Each Facebook fan’s value is unique.

Facebook’s EdgeRank

NCE Social Media

Ever wonder why some things people post on Facebook show up in your Top News Feed when you first log in while updates others don’t appear unless you click on the most recent status updates? The Facebook reasoning here is engagement. Facebook EdgeRank's Formula.

Facebook’s Donate Now Button: A Small Win for Nonprofits

Connection Cafe

Since the roll-out of Facebook’s new ‘Donate Now’ button, there have been a lot of voices chiming in about what this really means for nonprofits. No, Facebook’s new Donate Now button won’t send your online fundraising soaring any time soon.

Optimize Your Nonprofit Facebook Page for Graph Search in 8 Steps

NetWits

Facebook’s new Graph Search is very different from Google search. With Graph Search, … Social Media Facebook graph search John Haydon nonprofit facebook guy Social Media for Nonprofits

Search 202

Facebook Campaigning in Romania

Amy Sample Ward

I also had the chance to provide a couple presentations to the NGO track, one focused specifically on using facebook for campaigning in Romania. The Local Philanthropy Workshop: Facebook Campaigning in Romania. I’d love to hear your examples of campaigning on facebook!

New Facebook Groups

NCE Social Media

This week Facebook rolled out a revised Groups feature. I wrote about Facebook groups previously. Thanks to consideration of past privacy setting issues , Facebook set the default to closed, i.e. only people in your group can see and post in the group. Facebook Groups Logo.

Group 151

Facebook Ramps Up Reach for “Donate” Buttons and Fundraisers

Nonprofit Tech for Good

It’s not official, but it’s obvious that Facebook is ramping up promotion of its native “Donate” buttons and Fundraisers in its News Feed. Donors and peer-to-peer fundraisers have been slow to adopt donating and fundraising through Facebook, but that might be changing.

Infographic: Facebook for Nonprofits

TechImpact

Image courtesy of Inside Facebook. Facebook is 99% of the time a must have for your nonprofit. If your nonprofit doesn’t have a Facebook, check out this infographic and consider if it’s time to sign up and start engaging!

4 Ways to Use Facebook to Engage Millennials in Your Cause

Connection Cafe

When looking for the best platform with multi-level engagement, I find that Facebook still has the advantage over other social platforms. Here are some observations from one Gen Why-er on how to strengthen Millennial volunteer engagement and funding through Facebook: Have an active presence.

Causes 281

Facebook Marketing Cheat Sheet

Connection Cafe

You want to learn everything you can about marketing your nonprofit via Facebook. A Simple 6 Step Plan to Creating a Facebook Page That Works. How to Create a Cover Photo for Your Facebook Timeline. How-to Start Marketing on Facebook. The World is Obsessed with Facebook.

In Facebook We Trust. Why?

SocialFish

As baffling and rage/fear/frustration-inducing as the 24/7 political news cycle is, another–admittedly, much lower key– narrative has been snagging my attention lately: Facebook. Which is, of course, Facebook’s right and obligation to shareholders. On Facebook. .

Facebook Marketing Cheat Sheet

NetWits

You want to learn everything you can about marketing your nonprofit via Facebook. … Social Media Facebook

[INFOGRAPHIC] Facebook Head, Facts about Facebook

NetWits

And while us techies will enjoy watching the steeplechase that is sure to be Google vs. Facebook in the coming years, it may be a while before your donors place their bets. Until then, Facebook is going to have a firm grip on its trophy.

Facebook Updates News Feed (Again)

NCE Social Media

Facebook has updated its News Feed algorithm again. Almost one third of people use Facebook to get their news. So, Facebook wants to make sure more people can see the “newsworthy” posts first. Facebook Algorithm facebook fomo What does this mean for you?

Feeds 111

How to Broadcast Your Impact with Facebook Live

Connection Cafe

Facebook Live is a feature that lets any Page live-broadcast events, breaking news, interviews, and more. Nonprofits like The Met and Best Friends Animal Society are using Facebook Live to engage donors in powerful and very creative ways. How to Broadcast your Impact with Facebook Live.

5 Ways to Gain The Upper Hand in Facebook’s Newsfeed

Connection Cafe

If you work in marketing or communications, you know about the Facebook Newsfeed and it’s impact on organic reach. Facebook can’t exist without its users. Facebook recently announced a test in Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia. Facebook says they have no current plans to test this feature in other countries. Facebook is about people, not brands. Facebook is a platform built on driving personal connections.

Facebook’s New Facial Recognition

NCE Social Media

Facebook is rolling out a new tool and everyone is included. By default you and every Facebook user is included in Facebook’s new facial recognition tool. Facebook is the largest repository of photos online. from Facebook.

Facebook Live For Nonprofits: How Live Streaming Helped One Org Raise Almost $100K

Connection Cafe

There’s a lot of talk about the ways nonprofits can use Facebook to raise money — live streaming fundraising events, breaking news, impact stories, and more, directly from their Facebook Page. How Facebook live helped keep their audience engaged (and raise $100K).

Stream 229

Changes to Facebook

NCE Social Media

This week Facebook launched new changes. Facebook facebook groups tagging Tools updateYou can tag people who you’re with, geographic tagging for your posts, and how to separate posts to your groups. Here’s a video explaining these changes. If you’ve begun using the new tools, please share your reaction in the comments section.

Are Nonprofits Now “Stuck” With Facebook?

Connection Cafe

Perhaps you saw last month’s news that Facebook posts are now reaching just 6% of fans ? An Ogilvy & Mather analysis of 100+ brand pages found the organic reach of Facebook posts has declined 49% since October. Facebook admitted an impending drop-off in organic reach last December. Michael Lazerow wrote Facebook is simply following the path of similar digital advertising breakthroughs. How Declining Facebook Reach Affects Nonprofits.

39 Questions Your Nonprofit Can Answer with Facebook Insights

NetWits

This is a guest post by the one and only Nonprofit Facebook Guy – John Haydon (also a good buddy of mine). How active are Facebook users with our Page? How many Facebook users (fans and non-fans interacted with my Page this month? Subscribe to the RSS feed ›.

Facebook: Is it Worth your Nonprofit’s Time?

NetWits

How much time should your nonprofit spend engaging with their “fans” on Facebook? Idealware who surveyed over 500 nonprofit staff members about their Facebook usage and goals may have answers to some of the questions organizations have been seeking. Facebook Increases Event Turnout.

Facebook is Great, but Does it Really Work for Fundraising?

NetWits

Heading in to 2011 most nonprofits (92%), regardless of organization size are using at least one social network like Facebook, Twitter or LinkedIn and close to nine out of ten nonprofits (89%) have a presence on Facebook – up from 74% in 2009.

Work 269

Powerful, Targeted Facebook Ad Integration Now Available on EveryAction

EveryAction

Businesses and organizations are increasingly finding new ways to engage supporters on Facebook, and one key way is through the use of targeted advertising through Facebook Ads Manager. For nonprofits, Facebook Ads are a precise, cost-effective way to raise more money, sign up more supporters, and communicate a message to a specific audience. The plan can be exported as a tab-delimited text file, or can be pushed directly to Facebook. Facebook Integrations

Facebook Radically Changed the News Feed – Here’s What Your Nonprofit Needs to Know

Connection Cafe

In a Facebook post dated January 11th, Mark Zuckerberg shared a completely new direction for the News Feed to make sure the “time we all spend on Facebook is time well spent.”. Facebook will continue to use the amount of reactions, comment, and shares to rank posts in News Feed. Why did Facebook make this change? For years, Facebook has tweaked the News Feed to create more valuable experiences for people. How should I change my Facebook strategy?

Feeds 159

Facebook Subscriptions: 8 Reasons Why Your Nonprofit Should Pay Attention

NetWits

So, how does Facebook fit into all of this? Facebook is a communications platform with close to a billion users. Your Special Event Director /Manager can hype your next event to the Facebook world. How do you see Facebook subscriptions working for your organization?

A Simple 6 Step Plan for Creating a Facebook Page that Works

NetWits

In my last session as part of the Schools out for Summer Series I took a deep dive into how Schools can get the most out of Facebook. Are you using Facebook to it’s full potential? Your Facebook cover photo is prime real estate.

The problem with Facebook

SocialFish

Science filmmaker Derek Muller: “Facebook is a complex ecosystem of individuals, creators, brands and advertisers, but I don’t think it serves any of these groups particularly well because its top priority is to make money. WATCH THIS VIDEO.

Setting Up Facebook Fanpages

NCE Social Media

Okay, so you haven’t set up your agency fan page on Facebook just yet. Education and Training Facebook facebook fan fanpageFear not. Here is a 2 minute video with easy to understand instructions on how to do it. Once you’ve set up your fan page, you can embed them on other websites. A previous post of the NCE Social Media Blog discusses how to embed fan pages.

Newest Changes to Twitter and Facebook

NCE Social Media

Facebook also made news by announcing that it has changed its privacy policy…again… that will allow all users to be discovered using Facebook Graph (it’s search tool). Fortunately there are a couple of tips to protect your information on Facebook as best possible without taking the step of completely deleting your account. What about Facebook? Tools facebook privacy settings twitter

Facebook rolls out 'Donate' button for nonprofits

AFP Blog

Facebook rolls out 'Donate' button for nonprofits : 'via Blog this

28 Facebook Groups Every Nonprofit Professional Needs to Join

Wild Apricot Blog

I’ve found that nonprofit Facebook Groups are a great way to network with members of other nonprofits. That’s why I’ve created this list of the top 28 nonprofit Facebook Groups, so you know where to go. Facebook facebook-groupsThey can also help answer those sticky questions that you just can’t Google the answer to.

Group 63

Introducing New Tools for Nonprofits | Facebook Newsroom

AFP Blog

Introducing New Tools for Nonprofits | Facebook Newsroom : 'via Blog this

Tools 122

10 Facebook Page Best Practices for Nonprofits

Nonprofit Tech for Good

With more than 1 billion active users, Facebook is the largest social network in the world. Without a doubt your nonprofit’s supporters use Facebook on a regular basis. Therefore, Facebook Pages should be your first priority and entry into social networking.

Facebook News Feed Overhaul – How Your Nonprofit Can Prepare

John Haydon

Facebook has finally decided to pull the plug on almost all types of public content from pages. Because Mark Zuckerberg wants to make a better Facebook. The post Facebook News Feed Overhaul – How Your Nonprofit Can Prepare appeared first on John Haydon. Facebook Marketing

Feeds 94