Should Nonprofits Focus on Email or Facebook?
JUNE 21, 2018
A question I have often heard: should nonprofits focus on email or Facebook? An email sent to 100,000 people can easily spark tens or hundreds of times more messages to Congress than the same appeal sent via a Facebook page with 100,000 followers. . Facebook Strengths: . Though email is now a mobile medium as well, Facebook and mobile phones have long gone hand in hand (hah!). . Why do I count Facebook boosting/content promotion as a strength?