Connection Cafe

JUNE 21, 2018

A question I have often heard: should nonprofits focus on email or Facebook? An email sent to 100,000 people can easily spark tens or hundreds of times more messages to Congress than the same appeal sent via a Facebook page with 100,000 followers. . Facebook Strengths: . Though email is now a mobile medium as well, Facebook and mobile phones have long gone hand in hand (hah!). . Why do I count Facebook boosting/content promotion as a strength?

email 182

email Facebook Nonprofit Synchronous 182

Beneblog: Technology Meets Society

MARCH 8, 2017

Last night I received a Facebook friend request from an old friend and accepted it. I quickly checked, and found that (of course) I already was Facebook friends with my old friend. Facebook has a handy way of reporting this exact problem and the fake account was suspended within minutes. So, my advice: if an old friend reaches out to you on Facebook, someone who really should already be a Facebook friend, it's probably not your friend.

Facebook 157

Facebook Nigeria Amazon Data 157

NCE Social Media

MARCH 20, 2013

In the past week Facebook anounced two changes that I think you should take note of: 1) they are going to start allowing hashtags to be posted in status updates and 2) they changed the news feed again. You would then be alerting people that the theme is autism and at the same time helping search features of Facebook, Google, etc., Facebook is still in the process of rolling it out to all ! So how do you use hashtags and how do you like the new Facebook news feed?

Change 120

Change Facebook Feeds Search 120

Connection Cafe

MAY 23, 2017

If you’re responsible for your nonprofit’s social media, you probably know about how many Facebook fans you have. As you know, Facebook’s ever-mysterious algorithms limit your posts from reaching everyone that likes your page. So most of the people who follow you don’t see your Facebook posts, and about half the people who do see your posts don’t follow you on Facebook. How do you reach more people on Facebook?

Facebook 157

Facebook Metrics Lesson Analysis 157

NetWits

FEBRUARY 27, 2013

Facebook’s new Graph Search is very different from Google search. With Graph Search, … Social Media Facebook graph search John Haydon nonprofit facebook guy Social Media for Nonprofits

Search 202

Search Facebook Google Difference 202

Connection Cafe

OCTOBER 31, 2017

If you work in marketing or communications, you know about the Facebook Newsfeed and it’s impact on organic reach. Facebook can’t exist without its users. Facebook recently announced a test in Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia. Facebook says they have no current plans to test this feature in other countries. Facebook is about people, not brands. Facebook is a platform built on driving personal connections.

Sri Lanka 194

Sri Lanka Facebook Slovakia Serbia 194

Connection Cafe

NOVEMBER 12, 2015

Nonprofits have a significant advantage on Facebook. I am not just talking about the fact that Facebook has teamed up with Blackbaud integration partner ActionSprout to give away $2M in Facebook ad credits. The nonprofit advantage comes from the fact that content that people engage with on Facebook (like, share, comment on, etc.) To be more precise, content that Facebook users want to be seen engaging with does far better on the social network.

Voice 209

Voice Facebook Content Story 209

NetWits

AUGUST 27, 2012

You want to learn everything you can about marketing your nonprofit via Facebook. … Social Media Facebook

Facebook 112

Facebook Marketing Learning Nonprofit 112

EveryAction

OCTOBER 9, 2018

Use social networks like Facebook and Twitter to reach out to a broader base of potential volunteers. If you work at a nonprofit, you know what it feels like to have too much on your plate. You are eager to be as effective as possible, but you can’t do it all by yourself. A thriving volunteer program can help maximize your organization’s impact.

Program 204

Program Guide Volunteer Campaign 204

Wild Apricot

JUNE 22, 2018

I’ve found that nonprofit Facebook Groups are a great way to network with members of other nonprofits. That’s why I’ve created this list of the top 28 nonprofit Facebook Groups, so you know where to go. Facebook facebook-groupsThey can also help answer those sticky questions that you just can’t Google the answer to.

Group 121

Group Professional Facebook Google 121

NonProfit Hub

AUGUST 15, 2019

Why Facebook is Important to Nonprofits. If you’re a marketer, then you know the impact that Facebook has globally. billion active daily users worldwide- that’s 66% of its monthly users- making Facebook the third most-visited site in the world. Americans alone spend 58 minutes a day scrolling through Facebook. billion, Facebook can make all of the difference for your organization, so of course, you want to use it to the fullest.

Facebook 80

Facebook Audience Group Disaster 80

EveryAction

MAY 15, 2019

Facebook has finally begun to make an impact on nonprofit revenue, particularly through Facebook Fundraisers. Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits.

Benchmark 169

Benchmark Report Digital Learning 169

John Haydon

MARCH 26, 2019

If you’re like most nonprofits, Facebook is your top social network to engage supporters and increase awareness about your nonprofit. However, like most nonprofits, you’ve probably had your fair share of frustrations with Facebook. Facebook giveth and Facebook taketh away. Here’s the thing: Facebook and (Instagram) are where most […]. The post 6 Strategies to Grow Your Nonprofit Email List with Facebook appeared first on John Haydon.

email 78

email Facebook Awareness Strategy 78

NetWits

APRIL 6, 2012

As social media, marketing and communications, and fundraising types continue to download and read the report we’re seeing more interest in the value nonprofits are placing on a Facebook Like (i.e. Facebook Fan or Supporter). It’s a great conversation to start having because assigning real value to nonprofit Facebook fans is something that nonprofits, in general, haven’t figured out (yet). Some even say that the inherent value of a Facebook Like is ZERO.

Facebook 194

Facebook Knowledge San Francisco Nonprofit 194

NCE Social Media

DECEMBER 3, 2013

Facebook has updated its News Feed algorithm again. Almost one third of people use Facebook to get their news. So, Facebook wants to make sure more people can see the “newsworthy” posts first. Facebook Algorithm facebook fomo What does this mean for you?

Feeds 111

Feeds Facebook News Music 111

NCE Social Media

SEPTEMBER 2, 2011

This week Facebook launched new changes. Facebook facebook groups tagging Tools updateYou can tag people who you’re with, geographic tagging for your posts, and how to separate posts to your groups. Here’s a video explaining these changes. If you’ve begun using the new tools, please share your reaction in the comments section.

Facebook 111

Facebook Change Video Comment 111

Wild Apricot

JULY 12, 2018

Want to start harnessing the power of Facebook for associations? Here are the five best practices you need to apply to your nonprofit's Facebook strategy today. facebook-for-nonprofits facebook-for-associations

Associations 131

Associations Practice Facebook Build 131

NCE Social Media

MAY 10, 2011

Ever wonder why some things people post on Facebook show up in your Top News Feed when you first log in while updates others don’t appear unless you click on the most recent status updates? EdgeRank is a formula that Facebook uses to figure out what it thinks you should see first, i.e. what is most news worthy. What Facebook won’t tell people is how to ensure that your own feed will rank high in EdgeRank. The Facebook reasoning here is engagement.

Facebook 127

Facebook Feeds News Comment 127

EveryAction

SEPTEMBER 24, 2018

EveryAction takes any supporter record that has an email address and automatically matches it to nearly 100 different social networks - including Facebook, Pinterest, Twitter, and LinkedIn. #13. Use a powerful Facebook Ads integration. Create custom target segments in EveryAction, then push them to Facebook for precisely targeted ad buys.

Gartner 181

Gartner Advocacy Offline Pledge 181

Connection Cafe

AUGUST 13, 2018

What’s up with Facebook Political Ads? If you use Facebook, you probably have noticed how the news feed presents political or issue-related ads. All of this, of course, is in the interest of greater transparency following the revelation of how Russian hackers used Facebook in an attempt to sway voters during the 2016 U.S In fact, I predict that Facebook will eventually display this sort of information in all ads. How does Facebook decide if your ads are political?

Advocacy 157

Advocacy Facebook Info Issue 157

Connection Cafe

APRIL 16, 2014

Perhaps you saw last month’s news that Facebook posts are now reaching just 6% of fans ? An Ogilvy & Mather analysis of 100+ brand pages found the organic reach of Facebook posts has declined 49% since October. Facebook admitted an impending drop-off in organic reach last December. Michael Lazerow wrote Facebook is simply following the path of similar digital advertising breakthroughs. How Declining Facebook Reach Affects Nonprofits.

Facebook 210

Facebook Yahoo Google Analysis 210

Amy Sample Ward

NOVEMBER 19, 2010

I also had the chance to provide a couple presentations to the NGO track, one focused specifically on using facebook for campaigning in Romania. The Local Philanthropy Workshop: Facebook Campaigning in Romania. For context, think about it this way: in a country of 21 million, where only about 7 million have internet access , about 1 in every 20 is on facebook! When it comes to campaigning on facebook, the real question is page vs group.

Romania 152

Romania Campaign Facebook NGO 152

EveryAction

DECEMBER 4, 2018

Below] is one of the videos we posted to Facebook and Instagram talking about some of our rescued animal residents. The majority of our new fundraising came from Facebook and Instagram and we also increased engagement on those social media platforms.”. With Giving Tuesday behind us, it's time to highlight just a few of the organizations who ran stellar campaigns, activated supporters, and beat their fundraising goals.

Giving 169

Giving Campaign Turkey DC 169

NCE Social Media

OCTOBER 8, 2010

This week Facebook rolled out a revised Groups feature. I wrote about Facebook groups previously. Thanks to consideration of past privacy setting issues , Facebook set the default to closed, i.e. only people in your group can see and post in the group. Here’s a blog post by Facebook’s founder, Mark Zuckerberg, explaining why they made the changes and the benefits of the new version. Facebook Groups Logo.

Group 116

Group Facebook Alternative New York 116

Connection Cafe

AUGUST 28, 2015

Since the roll-out of Facebook’s new ‘Donate Now’ button, there have been a lot of voices chiming in about what this really means for nonprofits. No, Facebook’s new Donate Now button won’t send your online fundraising soaring any time soon. It isn’t that people will now visit your Facebook page for the first time and be so inspired by, say, your cover photo that they’ll want to donate at that moment. Still trying to make sense of Facebook ads?

Donation 219

Donation Facebook Nonprofit Voice 219

Wild Apricot

MARCH 12, 2018

In this article, I will provide an up-to-date overview of the 5 main ways you can leverage Facebook’s suite of free fundraising tools to drive donations to your nonprofit. Facebook

Examples 131

Examples Fund Raise Guide 131

Wild Apricot

AUGUST 7, 2020

Want to start using Facebook to fundraise? In this article, I will provide an up-to-date overview how to create a fundraiser on Facebook to drive donations to your nonprofit

Examples 139

Examples Guide Create Donation 139

NCE Social Media

FEBRUARY 10, 2011

Okay, so you haven’t set up your agency fan page on Facebook just yet. Education and Training Facebook facebook fan fanpageFear not. Here is a 2 minute video with easy to understand instructions on how to do it. Once you’ve set up your fan page, you can embed them on other websites. A previous post of the NCE Social Media Blog discusses how to embed fan pages.

Facebook 106

Facebook Instruction Instructional Social Media 106

NCE Social Media

OCTOBER 24, 2013

Facebook also made news by announcing that it has changed its privacy policy…again… that will allow all users to be discovered using Facebook Graph (it’s search tool). Fortunately there are a couple of tips to protect your information on Facebook as best possible without taking the step of completely deleting your account. What about Facebook? Tools facebook privacy settings twitter

Twitter 132

Twitter Facebook Change Spam 132

John Haydon

OCTOBER 29, 2018

Tired of the lackluster response on Facebook because you’re struggling to get your nonprofit’s posts to even show up in your followers’ feeds? A Facebook […]. The post Facebook Groups for Nonprofits: Everything You Need to Know appeared first on John Haydon. Facebook MarketingWell, you’re not alone. Organic reach has been declining, and with so much relevant content to scroll through, the competition to get reactions, comments, and shares is tougher than ever.

Group 77

Group Facebook Feeds Comment 77

AFP Blog

AUGUST 25, 2015

Facebook rolls out 'Donate' button for nonprofits : 'via Blog this

Donation 130

Donation Facebook Nonprofit 130

Wild Apricot

SEPTEMBER 27, 2016

Why not use Facebook? Facebook VolunteersAre you finding it harder to get volunteers these days? That’s what one Wild Apricot customer, Patty Foley, the Membership Chairperson of Newington Community Television, did to find her latest volunteer.

Volunteer 120

Volunteer Facebook Community 120

AFP Blog

NOVEMBER 18, 2015

Introducing New Tools for Nonprofits | Facebook Newsroom : 'via Blog this

Tools 122

Tools Facebook Nonprofit 122

EveryAction

JUNE 15, 2017

Businesses and organizations are increasingly finding new ways to engage supporters on Facebook, and one key way is through the use of targeted advertising through Facebook Ads Manager. For nonprofits, Facebook Ads are a precise, cost-effective way to raise more money, sign up more supporters, and communicate a message to a specific audience. The plan can be exported as a tab-delimited text file, or can be pushed directly to Facebook. Facebook Integrations

Integration 100

Integration Facebook Contact ROI 100

NCE Social Media

JUNE 8, 2011

Facebook is rolling out a new tool and everyone is included. By default you and every Facebook user is included in Facebook’s new facial recognition tool. Facebook is the largest repository of photos online. from Facebook. Here’s how to change Facebook’s Facial Recognition’s default setting of including you (from Mashable ): Go to your privacy settings. Facebook facebook optout racial recognition

Facebook 111

Facebook Photo Picture Tools 111

NetWits

JUNE 20, 2011

This is a guest post by the one and only Nonprofit Facebook Guy – John Haydon (also a good buddy of mine). — Facebook Pages include a reporting module called “Insights&# which enables Page admins to understand how to better use their Page to market their cause and organization. How active are Facebook users with our Page? How many Facebook users (fans and non-fans interacted with my Page this month? Subscribe to the RSS feed ›.

Question 218

Question Facebook Social Media Ratio 218

Connection Cafe

FEBRUARY 17, 2017

When looking for the best platform with multi-level engagement, I find that Facebook still has the advantage over other social platforms. Here are some observations from one Gen Why-er on how to strengthen Millennial volunteer engagement and funding through Facebook: Have an active presence. While there is a cost associated with boosting posts, Facebook has made boosting scalable so that you can spend as little or as much as you need , depending on the success you’re seeing.

Causes 216

Causes Facebook Volunteer Platform 216

John Haydon

DECEMBER 16, 2013

Facebook is rolling out a new feature that lets Facebook users make donations directly to their favorite nonprofits via the News Feed. This donate now feature will appear beside posts in the News Feed and at the top of non-profit Facebook Pages participating in the program (as shown below). How does the Facebook Donate feature work? Facebook users will click “Donate Now” and choose an amount for their donation.

Donation 79

Donation Facebook Feeds News 79

NetWits

JULY 12, 2011

How much time should your nonprofit spend engaging with their “fans” on Facebook? Idealware who surveyed over 500 nonprofit staff members about their Facebook usage and goals may have answers to some of the questions organizations have been seeking. Their recent report provides great insight into how nonprofits are benefitting (or not) from Facebook. Like other studies have noted, social networks like Facebook are not raising much money. Hours a Week on Facebook.

Facebook 200

Facebook Time Social Media Raise 200

EveryAction

DECEMBER 18, 2018

How do your campaigns work to mobilize people at the individual level whether it’s sharing something on Facebook or hosting a voter registration drive? Rock the Vote has been mobilizing the youth vote for almost 30 years. From GOTV to grassroots organizing, their efforts have helped create unprecedented levels of engagement from young people.

Registration 138

Registration PDF Widget Advocacy 138

Nonprofit Tech for Good

MARCH 17, 2020

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. There’s an understanding among non-profits that Facebook Ads offer something very powerful, but there is a large gap in the understanding needed to run truly strategic campaigns. . It’s very easy to go into Facebook and quickly set up an ad campaign, but difficult to develop a winning strategy if you don’t know what you’re doing. . Facebook Guest Post Social Media

Test 66

Test Facebook Charity Campaign 66

John Haydon

JUNE 8, 2015

If you want more Facebook Page likes, boost engagement, or drive more traffic to your website, Facebook Insights can show you road signs to your destination. Facebook Insights shows you what’s working and what’s not working with your Facebook marketing. Facebook breaks down its analytics into five reports that can be viewed directly on your […]. The post Three Most Useful Reports In Facebook Insights appeared first on John Haydon.

Report 82

Report Facebook Analytics Websites 82

NCE Social Media

APRIL 28, 2009

Yesterday I stumbled across a group page on Facebook for my agency’s camping and recreation program. By creating a group on a social media platform like Facebook, they have demonstrated that they have a strong link to our agency that continues even after they are no longer a summer counselor. Tags: Marketing and Awareness Tools blog facebook former others privacy staff volunteer

Facebook 100

Facebook Law Awareness Demonstration 100