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Guest Post by Margaret King, Founder/President of InfoRich Group, Inc. Recently, I asked Prospect Researchers to complete a brief survey to help me understand how they measure the value of the work they perform. The survey consisted of four questions: What are the top three criteria used by management to evaluate your performance? What are… Basics of Prospect Research Conducting Prospect Research Data and Statistics Uncategorized MORE
As with any form of marketing, though, it’s important to know that you’re getting a favorable ROI for your efforts and that you can identify what’s working and what’s not. Your measurements should be based on three goals: engagement & conversion, awareness, and ROI. MORE
Now everyone is asking us how to measure video Return on Investment (ROI). Video ROI is a topic we think a lot about at See3 and, unfortunately, there isn’t a simple answer or one that fits every organization. It used to be that everyone was asking us for a “viral” video. Generally, we [.]. MORE
This week's theme is social media ROI. That's what I've been thinking, speaking, and writing about and have also recruited guest posts on this topic. Over the past three years, I've been presenting on this topic , the thinking and practice has evolved from 'we can't measure social media or it doesn't yet provide a tangible return," to being able to have guidelines, metrics, and techniques for demonstrating the ROI. This week's theme is social media ROI. MORE
To learn more, see how Salesforce can help your advancement and alumni relations teams drive efficiency and ROI. The post Colleges & Universities Choose Salesforce to Accelerate Advancement ROI appeared first on Salesforce.org. MORE
Here are 4 ways to measure volunteer program ROI and ensure you are getting the highest amount of value. As your nonprofit grows, so does the need to optimize your volunteer program and effectively measure ROI. Oftentimes, it is easy to overlook the ROI of a volunteer program. MORE
Beth Kanter is moderating the Nonprofit Social Media ROI Poetry Slam. Tags: roi sxsw nptech events Check out the SXSW session info here. PRESENTERS. Beth Kanter - Beth’s Blog [Moderator]. Danielle Brigida - National Wildlife Federation. Wendy Harman - American Red Cross - National Headquarters. Carie Lewis - The Humane Society of the United States. David Neff - American Cancer Society [Judge]. Katie Paine - KDPaine & Partners [Judge]. Holly Ross - NTEN [Judge]. MORE
Flickr: bitzi One of findings from our latest annual Nonprofit IT Staffing and Spending Survey stood out to us: Those organizations that evaluated their Return on Investment (ROI) for IT expenditures were much more likely to be leaders— 44 percent, compared to just 17 percent of stragglers. But the following also jumped out at us (and not in a good way): According to our survey, only about 20% of respondents had ever actually evaluated the ROI for a technology project. MORE
It’s evident that when you can show a donor the tangible return on investment (ROI) of their gift, you get a higher average gift and more frequent giving. It allows you to see which fundraising activities provide the highest ROI and contribute the most to your fundraising goals. MORE
The Return on Investment (ROI) was not significant enough to make me a convert. The Return on Investment (ROI) would perhaps be higher if I experimented with multiple posts and varying content, but again, being as thrifty as I am (and as most nonprofits are), it’s too expensive for me to want to experiment with a second or third promoted post. That said, let’s have a look at the ROI: Promoted Post Shared on Monday, June 11 at 9:30am EDT. MORE
My recent paper, Remarkably Outstanding Implementation: The Foundation for Positive ROI with Target Analytics , is now available. As I prepared and wrote this paper, several thoughts occurred to me about the importance of measuring ROI for nonprofit analytics projects that I thought I would highlight for you in this post. It is appropriate to expect positive ROI from data analytics, but remember that expectations must be fueled by actions! And that will create positive ROI! MORE
When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. How's that for ROI? If you follow best practices , run fun, interesting campaigns, and source your recruits, you can see an ROI in both fundraising and advocacy. By Heather Shelby, Online Membership Associate, Environmental Defense Fund. MORE
Is your nonprofit seeking to increase efficiency and build capacity? MORE
We explore everything from “getting more ROI” from a conference, to the importance of capturing emails and saying your thank-you’s. This week’s link round-up is a mixed bag of expert insight, cautionary tales and practical tips. Fundraising events Apricot Jam membership MORE
Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. Given the answers to 1-4 of our example, some of the metrics we could use to measure our success and ROI include: volunteer participation, online “chatter,&# and program growth. Tags: case study case studies strategies metrics roi socialmedia strategy MORE
Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. But ROI was not really intended to measure a technology project, program, or tool or any other isolated aspect of an organization. The Four I’s of ROI. MORE
Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I interviewed technology practitioners from the poverty law community about how they approach ROI and significant technology systems investments like client databases, document assembly systems, or video conference systems. Tags: ROI MORE
Using a poetry slam format, each panelist will present a five-minute poem or story about how their organization has successfully implemented a social media strategy experiment and how they considered the ROI. Tweet your questions with the #roi or @amyrsward and we’ll try to get them in! MORE
Sifry , the co-founder of Personal Democracy Forum, took a closer look at ROI for Facebook apps in his piece last week Facebook Haggadah: A Case Study in Viral ROI (Is This App Different From All Other Apps?) What questions about ROI do you or your organization have when considering the build or integration of a Facebook app or similar tool? Tags: otherblogs roi facebook metrics Micah L. MORE
One of the most common terms in fundraising analytics is Return On Investment or ROI. Let's examine ROI in terms of how it relates to nonprofit fundraising analytics in two ways. Analytics Data Mining & Modeling Fundraising Success & Performance Identifying Prospects jargon metrics performance Return On Investment ROI MORE
Even in the situations above, a ROI calculation may be appropriate. Has anyone done a fairly complete cost justification or calculation of ROI, based on all of these items? When I’ve looked at ROI, my analyses have been client-specific, dealing with issues like: An inability to produce reports or time spent manipulating reports that should come straight from the system. And if fundraisers hate the current system, ROI may not matter. MORE
The post How Digital Advertising Maximize Your ROI? In order to promote the business agendas, they need digital advertising. MORE
Tags: Fundraising ROI Strategy agc2 case foundation contests MORE
Being new to this, we also had to determine how to measure the return on investment (ROI) of our ad buys, to help guide our efforts in the future. for the 785 clicks that turned into 281 conversions: Your actual ROI calculation will depend on the value you put on this conversion. We'd be interested in hearing about your efforts to calculate ROI. Data google analytics NPTech NTEN roi Communications MORE
The post Maximize ROI by Minimizing Spam Rates appeared first on Nonprofit Hub. Email Marketing Featured Fundraising deliverability email hub marketing Nonprofit ROI spamPicture this—your nonprofit has its next email fundraising appeal down. You’ve perfected the copy, mulled over the ask and even added photos and graphics to really make sure that you crush it to get a stellar response. The work is done and you’ve finally clicked send. MORE
But for grantmaking organizations that are not traditionally fundraising like many of their nonprofit partners, what does ROI look like? This is the ultimate ROI to be able to communicate back to their boards, stakeholders, and community partners. . MORE
Whether the initiative is purchasing smart phones for staff or replacing your accounting system, measuring the Return on Investment (ROI) should be a key aspect of your decision. While "measuring ROI" may seem like a daunting task, it can be broken down into a few simple steps which are feasible for projects of all sizes. This step is the one most commonly associated with "measuring ROI," but looking at costs goes beyond the price of purchase or implementation. MORE
Can your nonprofit even measure its return on investments (ROI)? Putting together an ROI report can be time consuming, but can also lead to great data and help you find ways to trim costs without shirking quality. And to make it even better, a CRM is very likely to improve your ROI and make your board very happy, according to Technology for Change. Fundraising Industry News board cloud cloud computing constituent relationship management system CRM IT support ROI MORE
Measuring ROI in multichannel fundraising campaigns can be a lot of work, but … Fundraising Industry Trends Research & Trends multichannel fundraising ROI MORE
The Return on Investment (ROI) was not significant enough to make me a convert. The Return on Investment (ROI) would perhaps be higher if I experimented with multiple posts and varying content, but again, being as thrifty as I am (and as most nonprofits are), it’s too expensive for me to want to experiment with a second or third promoted post. That said, let’s have a look at the ROI: Promoted Post Shared on Monday, June 11 at 9:30am EDT. MORE
I'm presenting on ROI and Nonprofit Technology on September 17th at 11:30 am. The chapter includes detailed checklists, case studies, and how-to steps for analyzing ROI for nonprofit technology projects. I'm going to start with a very brief primer on ROI which will provide a basic overview of the concepts. But the real learning (I hope) will come from a couple of ROI cliff hangers that I've created. What's your biggest ROI cliffhanger? MORE
And if you don’t measure your ROI, you’ll never know if you’re actually making money or if you’d be better off focusing on more lucrative and less time-consuming strategies. . Here are a few things to do when thinking about your events and their ROI. MORE
I just finished my session on ROI as part of the Online Nonprofit Technology Conference - a two-day virtual conference. I presented on ROI and Nonprofit Technology. The chapter includes detailed checklists, case studies, and how-to steps for analyzing ROI for nonprofit technology projects. I'm started with a very brief primer on ROI which provided a basic overview of the concepts. But the real learning came from a couple of ROI cliff hangers. MORE
The post 6 Time-Saving Hacks to Improve Your Fundraising Efficiency and Gain ROI appeared first on Classy. Boost your fundraising efficiency with a list of actionable time-saving opportunities to implement right away. . More time means more focus on impactful campaigns. MORE
To question Facebook and it’s integrity, longevity and ROI [Return on Investment]. 3) Facebook ROI is limited and often over-rated. Personally, my ROI from Facebook isn’t that great. There is some ROI, but there is also a lot hype about Facebook. Tags: Facebook ROI (Return on Investment) Social Media This very long post has been a long-time coming for so many reasons. MORE
Proving ROI to your managers. Tags: NPTech sxswnp roi measurement sxsw Four great panelists, three funny judges, and the incomparable Beth Kanter put on quite a show. Oh, and we tried to learn a few things along the way. Some of the issues our poets raised: Combining qualitative and quantitive data. Using measurement as a learning tool. Whether or not online mom communities are mean. MORE
years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter , Facebook , YouTube , and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think most of us are ready some more advanced strategies. Tags: ROI (Return on Investment) Social Media For the last 4.5 MORE
How would you measure the ROI of the video? . There are some emerging companies working their way toward tracking this third dimension of social media ROI. Tags: NPTech roi web2.0 Flickr Photo: zadro. Beth Kanter and NTEN have spent almost a whole year working on the We Are Media project, and we've learned a few important things. Chief among them: return on investment is really hard to determine. MORE
Nonprofits with national and international name recognition do great on Facebook in terms of growing a large fan base, but many small to medium-sized nonprofits struggle to achieve the elusive Facebook ROI (Return on Investment) – website traffic, new e-mail newsletter subscribers, mobile subscribers, online donors, thumbs up and comments i.e, That would be fine if the ROI was there, but even with over 7,000 fans ROI-as-defined-above is elusive. I like Facebook. MORE
His website, Socialnomics , has a video about the return on investment (ROI) of social media. If you use of social media, have you considered the ROI? Watch this video and see if you think of new ways to consider ROI for your organization’s efforts. Tags: Education and Training equalman qualman roi socialnomics Erik Qualman is a thought leader in the use of social media in business. MORE
At each hybrid event, event planners can take advantage of some critical features in order to boost ROI before, during, and after the event takes place. With some planners, event organizers can actually set up multiple levels of event management to truly maximize your hybrid event’s ROI. . MORE
ROI Related Topics Volunteer Hub
DECEMBER 30, 2020
Here are 4 ways to measure volunteer program ROI and ensure you are getting the highest amount of value. As your nonprofit grows, so does the need to optimize your volunteer program and effectively measure ROI. Oftentimes, it is easy to overlook the ROI of a volunteer program.
AccelEvents
AUGUST 16, 2021
At each hybrid event, event planners can take advantage of some critical features in order to boost ROI before, during, and after the event takes place. With some planners, event organizers can actually set up multiple levels of event management to truly maximize your hybrid event’s ROI. .
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Find the free stuff
MARCH 27, 2021
The post How Digital Advertising Maximize Your ROI? In order to promote the business agendas, they need digital advertising.
NCE Social Media
FEBRUARY 2, 2010
His website, Socialnomics , has a video about the return on investment (ROI) of social media. If you use of social media, have you considered the ROI? Watch this video and see if you think of new ways to consider ROI for your organization’s efforts. Tags: Education and Training equalman qualman roi socialnomics Erik Qualman is a thought leader in the use of social media in business.
Nonprofit Tech for Good
JANUARY 12, 2010
Nonprofits with national and international name recognition do great on Facebook in terms of growing a large fan base, but many small to medium-sized nonprofits struggle to achieve the elusive Facebook ROI (Return on Investment) – website traffic, new e-mail newsletter subscribers, mobile subscribers, online donors, thumbs up and comments i.e, That would be fine if the ROI was there, but even with over 7,000 fans ROI-as-defined-above is elusive. I like Facebook.
Classy
AUGUST 11, 2021
The post 6 Time-Saving Hacks to Improve Your Fundraising Efficiency and Gain ROI appeared first on Classy. Boost your fundraising efficiency with a list of actionable time-saving opportunities to implement right away. . More time means more focus on impactful campaigns.
Saleforce Nonprofit
JUNE 22, 2021
To learn more, see how Salesforce can help your advancement and alumni relations teams drive efficiency and ROI. The post Colleges & Universities Choose Salesforce to Accelerate Advancement ROI appeared first on Salesforce.org.
Gyrus
AUGUST 2, 2021
LMS should focus on the basic requirements like saving training time duration and cost, cutting down the employee turnover rate, and providing the best solution in the market
Amy Sample Ward
MARCH 2, 2009
Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. Given the answers to 1-4 of our example, some of the metrics we could use to measure our success and ROI include: volunteer participation, online “chatter,&# and program growth. Tags: case study case studies strategies metrics roi socialmedia strategy
Gyrus
MAY 31, 2021
Training's impact on intangibles will have to be converted into quantifiable scores to be added to the measurable metrics for a better picture of the ROI
Kindful
AUGUST 12, 2021
And if you don’t measure your ROI, you’ll never know if you’re actually making money or if you’d be better off focusing on more lucrative and less time-consuming strategies. . Here are a few things to do when thinking about your events and their ROI.
Amy Sample Ward
MARCH 14, 2009
Beth Kanter is moderating the Nonprofit Social Media ROI Poetry Slam. Tags: roi sxsw nptech events Check out the SXSW session info here. PRESENTERS. Beth Kanter - Beth’s Blog [Moderator]. Danielle Brigida - National Wildlife Federation. Wendy Harman - American Red Cross - National Headquarters. Carie Lewis - The Humane Society of the United States. David Neff - American Cancer Society [Judge]. Katie Paine - KDPaine & Partners [Judge]. Holly Ross - NTEN [Judge].
Robert Weiner
JULY 10, 2012
Even in the situations above, a ROI calculation may be appropriate. Has anyone done a fairly complete cost justification or calculation of ROI, based on all of these items? When I’ve looked at ROI, my analyses have been client-specific, dealing with issues like: An inability to produce reports or time spent manipulating reports that should come straight from the system. And if fundraisers hate the current system, ROI may not matter.
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 15, 2010
Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. But ROI was not really intended to measure a technology project, program, or tool or any other isolated aspect of an organization. The Four I’s of ROI.
Wild Apricot
JANUARY 23, 2015
We explore everything from “getting more ROI” from a conference, to the importance of capturing emails and saying your thank-you’s. This week’s link round-up is a mixed bag of expert insight, cautionary tales and practical tips. Fundraising events Apricot Jam membership
TechImpact
OCTOBER 30, 2013
Can your nonprofit even measure its return on investments (ROI)? Putting together an ROI report can be time consuming, but can also lead to great data and help you find ways to trim costs without shirking quality. And to make it even better, a CRM is very likely to improve your ROI and make your board very happy, according to Technology for Change. Fundraising Industry News board cloud cloud computing constituent relationship management system CRM IT support ROI
NonProfit PRO
OCTOBER 21, 2021
Is your nonprofit seeking to increase efficiency and build capacity?
Nonprofit Tech for Good
APRIL 24, 2010
To question Facebook and it’s integrity, longevity and ROI [Return on Investment]. 3) Facebook ROI is limited and often over-rated. Personally, my ROI from Facebook isn’t that great. There is some ROI, but there is also a lot hype about Facebook. Tags: Facebook ROI (Return on Investment) Social Media This very long post has been a long-time coming for so many reasons.
Nonprofit Tech for Good
MAY 10, 2010
years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter , Facebook , YouTube , and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think most of us are ready some more advanced strategies. Tags: ROI (Return on Investment) Social Media For the last 4.5
NonProfit Hub
JUNE 22, 2021
It’s evident that when you can show a donor the tangible return on investment (ROI) of their gift, you get a higher average gift and more frequent giving. It allows you to see which fundraising activities provide the highest ROI and contribute the most to your fundraising goals.
NonProfit Hub
JUNE 4, 2015
The post Maximize ROI by Minimizing Spam Rates appeared first on Nonprofit Hub. Email Marketing Featured Fundraising deliverability email hub marketing Nonprofit ROI spamPicture this—your nonprofit has its next email fundraising appeal down. You’ve perfected the copy, mulled over the ask and even added photos and graphics to really make sure that you crush it to get a stellar response. The work is done and you’ve finally clicked send.
Amy Sample Ward
MARCH 14, 2009
Using a poetry slam format, each panelist will present a five-minute poem or story about how their organization has successfully implemented a social media strategy experiment and how they considered the ROI. Tweet your questions with the #roi or @amyrsward and we’ll try to get them in!
Amy Sample Ward
APRIL 7, 2009
Sifry , the co-founder of Personal Democracy Forum, took a closer look at ROI for Facebook apps in his piece last week Facebook Haggadah: A Case Study in Viral ROI (Is This App Different From All Other Apps?) What questions about ROI do you or your organization have when considering the build or integration of a Facebook app or similar tool? Tags: otherblogs roi facebook metrics Micah L.
Nonprofit Tech for Good
JUNE 13, 2012
The Return on Investment (ROI) was not significant enough to make me a convert. The Return on Investment (ROI) would perhaps be higher if I experimented with multiple posts and varying content, but again, being as thrifty as I am (and as most nonprofits are), it’s too expensive for me to want to experiment with a second or third promoted post. That said, let’s have a look at the ROI: Promoted Post Shared on Monday, June 11 at 9:30am EDT.
NTEN
MAY 17, 2011
Being new to this, we also had to determine how to measure the return on investment (ROI) of our ad buys, to help guide our efforts in the future. for the 785 clicks that turned into 281 conversions: Your actual ROI calculation will depend on the value you put on this conversion. We'd be interested in hearing about your efforts to calculate ROI. Data google analytics NPTech NTEN roi Communications
Connection Cafe
APRIL 10, 2017
My recent paper, Remarkably Outstanding Implementation: The Foundation for Positive ROI with Target Analytics , is now available. As I prepared and wrote this paper, several thoughts occurred to me about the importance of measuring ROI for nonprofit analytics projects that I thought I would highlight for you in this post. It is appropriate to expect positive ROI from data analytics, but remember that expectations must be fueled by actions! And that will create positive ROI!
Connection Cafe
JANUARY 3, 2013
One of the most common terms in fundraising analytics is Return On Investment or ROI. Let's examine ROI in terms of how it relates to nonprofit fundraising analytics in two ways. Analytics Data Mining & Modeling Fundraising Success & Performance Identifying Prospects jargon metrics performance Return On Investment ROI
Beth's Blog: How Nonprofits Can Use Social Media
MAY 25, 2010
Tags: Fundraising ROI Strategy agc2 case foundation contests
NTEN
MARCH 15, 2009
Proving ROI to your managers. Tags: NPTech sxswnp roi measurement sxsw Four great panelists, three funny judges, and the incomparable Beth Kanter put on quite a show. Oh, and we tried to learn a few things along the way. Some of the issues our poets raised: Combining qualitative and quantitive data. Using measurement as a learning tool. Whether or not online mom communities are mean.
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 17, 2009
I just finished my session on ROI as part of the Online Nonprofit Technology Conference - a two-day virtual conference. I presented on ROI and Nonprofit Technology. The chapter includes detailed checklists, case studies, and how-to steps for analyzing ROI for nonprofit technology projects. I'm started with a very brief primer on ROI which provided a basic overview of the concepts. But the real learning came from a couple of ROI cliff hangers.
Connection Cafe
JUNE 24, 2019
But for grantmaking organizations that are not traditionally fundraising like many of their nonprofit partners, what does ROI look like? This is the ultimate ROI to be able to communicate back to their boards, stakeholders, and community partners. .
NTEN
JUNE 29, 2011
When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. How's that for ROI? If you follow best practices , run fun, interesting campaigns, and source your recruits, you can see an ROI in both fundraising and advocacy. By Heather Shelby, Online Membership Associate, Environmental Defense Fund.
See3
JULY 1, 2010
Now everyone is asking us how to measure video Return on Investment (ROI). Video ROI is a topic we think a lot about at See3 and, unfortunately, there isn’t a simple answer or one that fits every organization. It used to be that everyone was asking us for a “viral” video. Generally, we [.].
NTEN
MAY 18, 2011
Flickr: bitzi One of findings from our latest annual Nonprofit IT Staffing and Spending Survey stood out to us: Those organizations that evaluated their Return on Investment (ROI) for IT expenditures were much more likely to be leaders— 44 percent, compared to just 17 percent of stragglers. But the following also jumped out at us (and not in a good way): According to our survey, only about 20% of respondents had ever actually evaluated the ROI for a technology project.
NTEN
OCTOBER 24, 2012
Whether the initiative is purchasing smart phones for staff or replacing your accounting system, measuring the Return on Investment (ROI) should be a key aspect of your decision. While "measuring ROI" may seem like a daunting task, it can be broken down into a few simple steps which are feasible for projects of all sizes. This step is the one most commonly associated with "measuring ROI," but looking at costs goes beyond the price of purchase or implementation.
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 29, 2009
Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I interviewed technology practitioners from the poverty law community about how they approach ROI and significant technology systems investments like client databases, document assembly systems, or video conference systems. Tags: ROI
Beth's Blog: How Nonprofits Can Use Social Media
JULY 21, 2009
Tags: ROI
NTEN
JANUARY 14, 2009
How would you measure the ROI of the video? . There are some emerging companies working their way toward tracking this third dimension of social media ROI. Tags: NPTech roi web2.0 Flickr Photo: zadro. Beth Kanter and NTEN have spent almost a whole year working on the We Are Media project, and we've learned a few important things. Chief among them: return on investment is really hard to determine.
Donor Search
SEPTEMBER 7, 2015
Guest Post by Margaret King, Founder/President of InfoRich Group, Inc. Recently, I asked Prospect Researchers to complete a brief survey to help me understand how they measure the value of the work they perform. The survey consisted of four questions: What are the top three criteria used by management to evaluate your performance? What are… Basics of Prospect Research Conducting Prospect Research Data and Statistics Uncategorized
Beth's Blog: How Nonprofits Can Use Social Media
JULY 23, 2009
This week's theme is social media ROI. That's what I've been thinking, speaking, and writing about and have also recruited guest posts on this topic. Over the past three years, I've been presenting on this topic , the thinking and practice has evolved from 'we can't measure social media or it doesn't yet provide a tangible return," to being able to have guidelines, metrics, and techniques for demonstrating the ROI. This week's theme is social media ROI.
Nonprofit Tech for Good
JUNE 13, 2012
The Return on Investment (ROI) was not significant enough to make me a convert. The Return on Investment (ROI) would perhaps be higher if I experimented with multiple posts and varying content, but again, being as thrifty as I am (and as most nonprofits are), it’s too expensive for me to want to experiment with a second or third promoted post. That said, let’s have a look at the ROI: Promoted Post Shared on Monday, June 11 at 9:30am EDT.
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 14, 2009
I'm presenting on ROI and Nonprofit Technology on September 17th at 11:30 am. The chapter includes detailed checklists, case studies, and how-to steps for analyzing ROI for nonprofit technology projects. I'm going to start with a very brief primer on ROI which will provide a basic overview of the concepts. But the real learning (I hope) will come from a couple of ROI cliff hangers that I've created. What's your biggest ROI cliffhanger?
Socialbrite
OCTOBER 31, 2021
As with any form of marketing, though, it’s important to know that you’re getting a favorable ROI for your efforts and that you can identify what’s working and what’s not. Your measurements should be based on three goals: engagement & conversion, awareness, and ROI.
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