You cannot develop an ROI model for any part of your web presence without going directly back to your mission. Return on Investment (ROI) for web projects has come to the forefront. Now that data on the web is pervasive, we technology professionals are being asked to put a value on every little thing that we do for our web presence: email campaigns, Facebook posts, logo redesigns, information architecture tweaks. MORE
Today I was asked for the thousandth time what the ROI of a social network is. ” It suddenly dawned on me that maybe the only reason why people seek to measure the ROI of their social network is that they can. Be Human roi social media roi MORE
Sandy Carter from IBM shares some thoughts about social learning – which permeates all aspects of collaboration, data sharing, and knowledge management. How are you using social learning and social knowledge? ———— ( photo credit ). Social Learning MORE
Introducing ROI and the Impact of Social CRM: 12 Forward-Looking Use Cases for Associations. This second paper goes much further, and looks at social CRM in action, through 12 use cases for applying social media to membership management – which is the way that you will get to ROI. MORE
Our (SocialFish) definition of Social CRM is “ the discipline of applying social media to membership management “, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. ROI = low-cost, high-quality leads. MORE
Flickr: bitzi One of findings from our latest annual Nonprofit IT Staffing and Spending Survey stood out to us: Those organizations that evaluated their Return on Investment (ROI) for IT expenditures were much more likely to be leaders— 44 percent, compared to just 17 percent of stragglers. But the following also jumped out at us (and not in a good way): According to our survey, only about 20% of respondents had ever actually evaluated the ROI for a technology project. MORE
The Return on Investment (ROI) was not significant enough to make me a convert. That said, let’s have a look at the ROI: Promoted Post Shared on Monday, June 11 at 9:30am EDT. Like nonprofits, I am generally thrifty. MORE
My recent paper, Remarkably Outstanding Implementation: The Foundation for Positive ROI with Target Analytics , is now available. It is appropriate to expect positive ROI from data analytics, but remember that expectations must be fueled by actions! And that will create positive ROI! MORE
When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. How's that for ROI? If you follow best practices , run fun, interesting campaigns, and source your recruits, you can see an ROI in both fundraising and advocacy. By Heather Shelby, Online Membership Associate, Environmental Defense Fund. MORE
What’s the ROI? Read Nancy’s recommendations in her post, Nonprofit Facebook ROI—Yay or Nay? Facebook Marketing measurement roi Should your nonprofit use Facebook to promote your cause? MORE
We explore everything from “getting more ROI” from a conference, to the importance of capturing emails and saying your thank-you’s. This week’s link round-up is a mixed bag of expert insight, cautionary tales and practical tips. Fundraising events Apricot Jam membership MORE
Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. The Four I’s of ROI. ROI Analysis Must Begin With SMART Objectives. 8 Principles of ROI. MORE
This blog post is over 1,600 words. Please feel free to skip ahead to any of the following topics: What Are Boosted Posts Anyway? And Why Should I Care? 4 New Ways to Target Boosted Posts. Getting Started with Facebook Boosted Posts [step-by-step guide]. MORE
As your organization develops its social media and fundraising strategies, don’t forget to provide your fundraisers tips on how they can use social media to fundraise! MORE
One of the most common terms in fundraising analytics is Return On Investment or ROI. Let's examine ROI in terms of how it relates to nonprofit fundraising analytics in two ways. Analytics Data Mining & Modeling Fundraising Success & Performance Identifying Prospects jargon metrics performance Return On Investment ROI MORE
Earlier this month, the Ad Council hosted a webinar on the topic of social media ROI with three great social media minds to help us navigate these and other thorny online issues. According to David Almacy, the best five tools to measure social media ROI right now are: TweetDeck. MORE
Culture That Works Featured Nimble Nonprofit Social CRM and ROIQuick poll: do these statements accurately describe your organization? We have close to 100% employee engagement (as in your people literally couldn’t imagine working anywhere else). MORE
Lower cost; higher ROI. Nonprofit Technology automation fundraising software integration nonprofit technology Online Fundraising Outcomes Raiser's Edge NXT ROI WorkatoFor many, the term “automation” conjures up images of Rosie from The Jetsons or computers coming to steal our jobs. MORE
resources roi data diy fenton guide measurement metrics socialmedia templateI am a big fan of actionable metrics. MORE
Debunking the Hype From the Trenches Industry Insider Social CRM and ROII’m planning on live blogging some good nuggets from AMS FEST MIDWEST today. Watch this space! In the meantime, follow along remotely by watching the Twitter stream below! AMSFest Tweets. photo credit ). MORE
Industry Insider Nimble Nonprofit Social CRM and ROI Useful Data MORE
Being new to this, we also had to determine how to measure the return on investment (ROI) of our ad buys, to help guide our efforts in the future. for the 785 clicks that turned into 281 conversions: Your actual ROI calculation will depend on the value you put on this conversion. We'd be interested in hearing about your efforts to calculate ROI. Data google analytics NPTech NTEN roi Communications MORE
Boosted Posts is a Facebook product that increases reach for specific Facebook Page updates. Boosted Posts are labeled “sponsored” and appear at the top of the Newsfeeds (web and mobile) of people you target. When people interact with your Boosted post, that interaction is seen by their friends. MORE
The post Maximize ROI by Minimizing Spam Rates appeared first on Nonprofit Hub. Email Marketing Featured Fundraising deliverability email hub marketing Nonprofit ROI spamPicture this—your nonprofit has its next email fundraising appeal down. MORE
Every online community manager needs to be prepared for the day when the powers-that-be ask ‘What’s the ROI of our community?’” From the Trenches Industry Insider Open Community Social CRM and ROI Useful Data MORE
Whether the initiative is purchasing smart phones for staff or replacing your accounting system, measuring the Return on Investment (ROI) should be a key aspect of your decision. While "measuring ROI" may seem like a daunting task, it can be broken down into a few simple steps which are feasible for projects of all sizes. This step is the one most commonly associated with "measuring ROI," but looking at costs goes beyond the price of purchase or implementation. MORE
Can your nonprofit even measure its return on investments (ROI)? Putting together an ROI report can be time consuming, but can also lead to great data and help you find ways to trim costs without shirking quality. Image courtesy of Waiting for the Elevator. MORE
But in my experience in the corporate sphere--where I spent about five years doing technology consulting with Accenture and other firms prior to moving to the nonprofit realm--ROI is more often used as a predictive tool to look at the possible returns prior to starting a project. Personally, I think ROI is far easier to approach in this context, and very useful for thinking through all sorts of projects. MORE
Measuring ROI in multichannel fundraising campaigns can be a lot of work, but … Fundraising Industry Trends Research & Trends multichannel fundraising ROI MORE
I’d like to see you use cost per lead or lead per impression or revenue or ROI. The post 5 Reasons Your Social Media ROI Sucks appeared first on SocialFish. This post by Brian Carter is so awesome, I’m reposting it here in its entirety with permission. MORE
The Return on Investment (ROI) was not significant enough to make me a convert. That said, let’s have a look at the ROI: Promoted Post Shared on Monday, June 11 at 9:30am EDT. Like nonprofits, I am generally thrifty. MORE
We believe that Social CRM is the key to getting ROI out of social media activity. And ROI , of course, is about money, pure and simple. Social CRM and ROIThis post originally appeared on the Avectra blog. MORE
frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" MORE
Even with a small sample size, this group reported a 41:1 return on investment (ROI) when asking for donations through email using a dedicated online engagement system. Compare that to the 5:1 ROI estimated by users of just a donor management and email systems. MORE
The post How to use the Pareto Principle to Boost Marketing ROI appeared first on John Haydon. The Pareto Principle, aka the 80:20 rule, was named after an Italian pea farmer named Pareto. Pareto discovered that 80% of his peas came from 20% of the pods in his garden. MORE
Look at this: 101 Examples of Social Business ROI. 101 examples of ROI: no. Read it, then bookmark it, then read it again when you’re ready to start writing up ROI data for your own organization. ROI is simple, at it’s core, but it’s very very easy to get sidetracked with it. Debunking the hype Implementation Social CRM and ROICool, right? Not so fast. Now read this: 101 success stories: yes. Here’s why. MORE
But how will you even know your CRM initiative is failing if you aren’t measuring its return on investment (ROI)? What is nonprofit ROI? Measuring ROI is a little more black and white for commercial businesses. MORE
Foundations corporate philanthropy csr foundations funding grantmaking measuring results Outcomes Outcomes Measurement ROI MORE
The ROI of Social CRM. For membership organizations, ROI often comes down to recruiting and retaining members. The ROI of Social CRM from SocialFish. Featured Social CRM and ROI MORE
Implementation Social CRM and ROIThink about how many social media accounts you currently have for your online store. Is it zero? Online business owners consistently make the same mistakes when it comes to integrating social media with ecommerce. MORE
In a recent blog post by Buffer , they claim it is difficult to, or nearly impossible, measure ROI on social media marketing. Here are just a few strategies we think might help you begin measuring the ROI on your social media strategy. MORE
Humanize Presentations Social CRM and ROILOVE this slide deck by the always brilliant Lee Bryant , whom we quote in Humanize. Do you have a social intranet? Are you considering how network effects can help your work internally? Social Intranets in Social Business. MORE
Please join Zoetica in celebrating the release of two books, Katie Delahaye Paine ‘s Measure What Matters and Olivier Blanchard ‘s Social Media ROI. Zoetica is giving away five free copies of each book today to the first 10 people who answer the question, “Why will ROI never die?” MORE
ROI Related Topics 
Connection Cafe
APRIL 10, 2017
My recent paper, Remarkably Outstanding Implementation: The Foundation for Positive ROI with Target Analytics , is now available. It is appropriate to expect positive ROI from data analytics, but remember that expectations must be fueled by actions! And that will create positive ROI!
SocialFish
NOVEMBER 14, 2012
The ROI of Social CRM. For membership organizations, ROI often comes down to recruiting and retaining members. The ROI of Social CRM from SocialFish. Featured Social CRM and ROI
TechImpact
AUGUST 1, 2014
In a recent blog post by Buffer , they claim it is difficult to, or nearly impossible, measure ROI on social media marketing. Here are just a few strategies we think might help you begin measuring the ROI on your social media strategy.
SocialFish
NOVEMBER 11, 2015
Culture That Works Featured Nimble Nonprofit Social CRM and ROIQuick poll: do these statements accurately describe your organization? We have close to 100% employee engagement (as in your people literally couldn’t imagine working anywhere else).
SocialFish
OCTOBER 23, 2014
I’d like to see you use cost per lead or lead per impression or revenue or ROI. The post 5 Reasons Your Social Media ROI Sucks appeared first on SocialFish. This post by Brian Carter is so awesome, I’m reposting it here in its entirety with permission.
SocialFish
AUGUST 22, 2011
Introducing ROI and the Impact of Social CRM: 12 Forward-Looking Use Cases for Associations. This second paper goes much further, and looks at social CRM in action, through 12 use cases for applying social media to membership management – which is the way that you will get to ROI.
SocialFish
AUGUST 2, 2011
We believe that Social CRM is the key to getting ROI out of social media activity. And ROI , of course, is about money, pure and simple. Social CRM and ROIThis post originally appeared on the Avectra blog.
NonProfit Trends
MARCH 6, 2013
Measuring ROI in multichannel fundraising campaigns can be a lot of work, but … Fundraising Industry Trends Research & Trends multichannel fundraising ROI
SocialFish
JUNE 3, 2015
Every online community manager needs to be prepared for the day when the powers-that-be ask ‘What’s the ROI of our community?’” From the Trenches Industry Insider Open Community Social CRM and ROI Useful Data
SocialFish
OCTOBER 11, 2011
Our (SocialFish) definition of Social CRM is “ the discipline of applying social media to membership management “, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. ROI = low-cost, high-quality leads.
Connection Cafe
DECEMBER 13, 2012
As your organization develops its social media and fundraising strategies, don’t forget to provide your fundraisers tips on how they can use social media to fundraise!
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 15, 2010
Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. The Four I’s of ROI. ROI Analysis Must Begin With SMART Objectives. 8 Principles of ROI.
SocialFish
JANUARY 13, 2012
Look at this: 101 Examples of Social Business ROI. 101 examples of ROI: no. Read it, then bookmark it, then read it again when you’re ready to start writing up ROI data for your own organization. ROI is simple, at it’s core, but it’s very very easy to get sidetracked with it. Debunking the hype Implementation Social CRM and ROICool, right? Not so fast. Now read this: 101 success stories: yes. Here’s why.
Connection Cafe
JANUARY 3, 2013
One of the most common terms in fundraising analytics is Return On Investment or ROI. Let's examine ROI in terms of how it relates to nonprofit fundraising analytics in two ways. Analytics Data Mining & Modeling Fundraising Success & Performance Identifying Prospects jargon metrics performance Return On Investment ROI
Wild Apricot Blog
JANUARY 23, 2015
We explore everything from “getting more ROI” from a conference, to the importance of capturing emails and saying your thank-you’s. This week’s link round-up is a mixed bag of expert insight, cautionary tales and practical tips. Fundraising events Apricot Jam membership
SocialFish
NOVEMBER 1, 2012
Sandy Carter from IBM shares some thoughts about social learning – which permeates all aspects of collaboration, data sharing, and knowledge management. How are you using social learning and social knowledge? ———— ( photo credit ). Social Learning
NonProfit Hub
JUNE 4, 2015
The post Maximize ROI by Minimizing Spam Rates appeared first on Nonprofit Hub. Email Marketing Featured Fundraising deliverability email hub marketing Nonprofit ROI spamPicture this—your nonprofit has its next email fundraising appeal down.
NTEN
MAY 17, 2011
Being new to this, we also had to determine how to measure the return on investment (ROI) of our ad buys, to help guide our efforts in the future. for the 785 clicks that turned into 281 conversions: Your actual ROI calculation will depend on the value you put on this conversion. We'd be interested in hearing about your efforts to calculate ROI. Data google analytics NPTech NTEN roi Communications
John Haydon
JANUARY 20, 2012
Today I was asked for the thousandth time what the ROI of a social network is. ” It suddenly dawned on me that maybe the only reason why people seek to measure the ROI of their social network is that they can. Be Human roi social media roi
Frogloop
FEBRUARY 3, 2008
frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 3, 2011
Please join Zoetica in celebrating the release of two books, Katie Delahaye Paine ‘s Measure What Matters and Olivier Blanchard ‘s Social Media ROI. Zoetica is giving away five free copies of each book today to the first 10 people who answer the question, “Why will ROI never die?”
John Haydon
JULY 9, 2014
Boosted Posts is a Facebook product that increases reach for specific Facebook Page updates. Boosted Posts are labeled “sponsored” and appear at the top of the Newsfeeds (web and mobile) of people you target. When people interact with your Boosted post, that interaction is seen by their friends.
Connection Cafe
APRIL 5, 2017
Lower cost; higher ROI. Nonprofit Technology automation fundraising software integration nonprofit technology Online Fundraising Outcomes Raiser's Edge NXT ROI WorkatoFor many, the term “automation” conjures up images of Rosie from The Jetsons or computers coming to steal our jobs.
NTEN
MAY 18, 2011
Flickr: bitzi One of findings from our latest annual Nonprofit IT Staffing and Spending Survey stood out to us: Those organizations that evaluated their Return on Investment (ROI) for IT expenditures were much more likely to be leaders— 44 percent, compared to just 17 percent of stragglers. But the following also jumped out at us (and not in a good way): According to our survey, only about 20% of respondents had ever actually evaluated the ROI for a technology project.
John Haydon
APRIL 17, 2014
What’s the ROI? Read Nancy’s recommendations in her post, Nonprofit Facebook ROI—Yay or Nay? Facebook Marketing measurement roi Should your nonprofit use Facebook to promote your cause?
Connection Cafe
MARCH 22, 2016
Foundations corporate philanthropy csr foundations funding grantmaking measuring results Outcomes Outcomes Measurement ROI
John Haydon
JULY 9, 2014
This blog post is over 1,600 words. Please feel free to skip ahead to any of the following topics: What Are Boosted Posts Anyway? And Why Should I Care? 4 New Ways to Target Boosted Posts. Getting Started with Facebook Boosted Posts [step-by-step guide].
Nonprofit Tech for Good
JUNE 13, 2012
The Return on Investment (ROI) was not significant enough to make me a convert. That said, let’s have a look at the ROI: Promoted Post Shared on Monday, June 11 at 9:30am EDT. Like nonprofits, I am generally thrifty.
Idealware
FEBRUARY 15, 2012
But in my experience in the corporate sphere--where I spent about five years doing technology consulting with Accenture and other firms prior to moving to the nonprofit realm--ROI is more often used as a predictive tool to look at the possible returns prior to starting a project. Personally, I think ROI is far easier to approach in this context, and very useful for thinking through all sorts of projects.
SocialFish
MAY 10, 2016
Debunking the Hype From the Trenches Industry Insider Social CRM and ROII’m planning on live blogging some good nuggets from AMS FEST MIDWEST today. Watch this space! In the meantime, follow along remotely by watching the Twitter stream below! AMSFest Tweets. photo credit ).
NTEN
JUNE 29, 2011
When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. How's that for ROI? If you follow best practices , run fun, interesting campaigns, and source your recruits, you can see an ROI in both fundraising and advocacy. By Heather Shelby, Online Membership Associate, Environmental Defense Fund.
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 13, 2014
Earlier this month, the Ad Council hosted a webinar on the topic of social media ROI with three great social media minds to help us navigate these and other thorny online issues. According to David Almacy, the best five tools to measure social media ROI right now are: TweetDeck.
SocialFish
MARCH 28, 2014
Industry Insider Nimble Nonprofit Social CRM and ROI Useful Data
NTEN
JANUARY 16, 2013
You cannot develop an ROI model for any part of your web presence without going directly back to your mission. Return on Investment (ROI) for web projects has come to the forefront. Now that data on the web is pervasive, we technology professionals are being asked to put a value on every little thing that we do for our web presence: email campaigns, Facebook posts, logo redesigns, information architecture tweaks.
NTEN
OCTOBER 24, 2012
Whether the initiative is purchasing smart phones for staff or replacing your accounting system, measuring the Return on Investment (ROI) should be a key aspect of your decision. While "measuring ROI" may seem like a daunting task, it can be broken down into a few simple steps which are feasible for projects of all sizes. This step is the one most commonly associated with "measuring ROI," but looking at costs goes beyond the price of purchase or implementation.
Nonprofit Tech for Good
JUNE 13, 2012
The Return on Investment (ROI) was not significant enough to make me a convert. That said, let’s have a look at the ROI: Promoted Post Shared on Monday, June 11 at 9:30am EDT. Like nonprofits, I am generally thrifty.
SocialFish
DECEMBER 19, 2011
Humanize Presentations Social CRM and ROILOVE this slide deck by the always brilliant Lee Bryant , whom we quote in Humanize. Do you have a social intranet? Are you considering how network effects can help your work internally? Social Intranets in Social Business.
NonProfit Hub
AUGUST 26, 2015
Even with a small sample size, this group reported a 41:1 return on investment (ROI) when asking for donations through email using a dedicated online engagement system. Compare that to the 5:1 ROI estimated by users of just a donor management and email systems.
SocialFish
OCTOBER 27, 2015
Implementation Social CRM and ROIThink about how many social media accounts you currently have for your online store. Is it zero? Online business owners consistently make the same mistakes when it comes to integrating social media with ecommerce.
Amy Sample Ward
FEBRUARY 26, 2012
resources roi data diy fenton guide measurement metrics socialmedia templateI am a big fan of actionable metrics.
INDUSTRY INSIGHTS YOUR PEERS ARE READING
16 
Let's personalize your content