Myth Busters: Why Donors Shouldn’t Rely on the Overhead Ratio

NonProfit Hub

Rottenness is not a very useful criteria for picking where to eat, but GuideStar President and CEO Jacob Harold said this scenario happens every time a person chooses to rely upon a nonprofit’s overhead ratio to make a donation. The project started two years ago when the companies launched a website ( decrying the reliance of nonprofits on overhead ratios. The post Myth Busters: Why Donors Shouldn’t Rely on the Overhead Ratio appeared first on Nonprofit Hub.

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A Closer Look at Nonprofit Technology Benchmarks: Staffing Ratios


Another benchmark we think is importmant for nonprofits to consider is the ratio of organizational staff to their tech-responsible staff.

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The Lurker to Contributor Ratio: Tagging Communities Compared To Other Online Communities

Beth's Blog: How Nonprofits Can Use Social Media

Indeed, I've been looking for some research that confirms that the lurker to participant ratio in online communities (see Nielsen ) holds true for some web2.0 This was an attempt to find out the ratio of contribution to ???lurking??? Chart from David White, JISC funded ???SPIRE???

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Use Nonprofit Financials as a Strategic Decision-Making Tool


One key to making informed, strategic decisions is financial ratio analysis. Current ratio. The first important ratio to know is your current ratio, which is your current assets (usually cash and accounts receivable and sometimes inventory) divided by your current liabilities.

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Is the 90-9-1 Rule for Online Community Engagement Dead? [Data]

AFP Blog

This rule states: User participation in an online community more or less follows the following 90-9-1 ratios:" 'via Blog this Is the 90-9-1 Rule for Online Community Engagement Dead? Data] : "There is a rule that has floated around in the social media world for quite some time called the Rule of Participation Inequality or the 90-9-1 Rule.

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5 things direct support professionals hate

Vertex Systems

Dr. Scott Miller, in his online forum , stated that high documentation to clinical service ratios leads to higher burnout rates, lower job satisfaction, fewer treatment appointments, and overall disengagment. Every job has its frustrations. That's normal.

Don’t Panic: Common WordPress Errors and How to Fix Them (Part One)

Byte Technology

This most often occurs with sites using a custom theme, so first make sure there isn’t a problem with the width ratio (this is most common, and you can fix the problem by fiddling with the ratio until the page displays correctly) or with the “float property” (remember that “float: left” and “float: right” need to be added to all of the elements of a custom theme or they won’t function properly).

Social Superpower: Using Facebook to Increase Your NPO’s Website Traffic

Byte Technology

While this may seem trivial, any non-profit sporting an FB presence should be closely monitoring the number of links from friends versus links from “Pages”—it’s more than likely that the ratio is ten-to-one or greater.

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Guest Post: Facebook Video Tips from Non-Profit Marketers

Beth's Blog: How Nonprofits Can Use Social Media

16:9 ratios require that the viewer tilts their phone and watches it in a non-vertical orientation. Both versions were identical except for one key difference—aspect ratio. One was in a 16:9 landscape ratio, and the other was in a 1:1 square ratio.

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Nonprofit Fundraising Basics: Matching Gifts


While most companies match gifts at a 1:1 ratio, doubling the employee’s donation, some companies match contributions at up to a 4:1 ratio. New to matching gifts or interested in understanding the basics a bit more?

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Courting Corporate: Utilizing the Opportunities of Company Philanthropy

Byte Technology

Others mirror matching gift programs in that the businesses will donate funds of equal or greater value (depending on the ratio) to the amount raised by an employee for a specific fundraising activity, like a 5K.”

Digital Marketing Plan For Nonprofits: The Definitive Guide (2017)

Nonprofits Source

Tangible measurements are easy to calculate and can fall into any number of ratios and equations. Does your nonprofit have a digital marketing plan ? Or, are you throwing a ton of content on the web hoping someone will find it? I get it.

Best Practices for Nonprofit Financial Health, Part One: Top 3 Measures of Financial Health


A lot of our inquiry is based more on trend analysis than ratio analysis. Having said that, there are two ratios that I believe are very important for nonprofit leaders to track – and both have to do with liquidity. The first is the months of cash ratio.

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8 Random But Useful Social Media Tips for Nonprofits

Nonprofit Tech for Good

The optimal aspect ratio for Twitter photos is 2:1. For your followers to see a full preview of the photos you upload to Twitter, photos should be sized with a 2:1 aspect ratio.

8 Research-Backed Ways To Improve Marketing For Nonprofits

Nonprofits Source

The best part about advertising on Facebook is that you’re rewarded you for having a high engagement to impression ratio. The higher this ratio is the lower cost per engagement your ad will be. Marketing can feel like an uphill battle.

12 Nonprofit Call-to-Action Twitter Images to Study and Learn From

Nonprofit Tech for Good

It is true that tweets with images receive more engagement , but how much more engagement depends on the quality of the images and if they are properly sized for Twitter ( 1024 x 512 pixels or a 2:1 aspect ratio ).

5 Myths of Mobile Fundraising, Debunked [INFOGRAPHIC]

Connection Cafe

The ratio of mobile-to-desktop donations also varied significantly across organizations. When measuring the top quarter of organizations with the highest mobile-to-desktop gift ratio, the average climbed to 17.8%. I have a confession.

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How Removing Overhead Can Improve Donation Rates

NonProfit Hub

And if your ratio is higher than the magic number, it may drive potential donors to other organizations. Cost of living and supplies affect this ratio as well. As Guidestar points out, program ratios aren’t the last word for how successful a nonprofit is.

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Takeaways from Cause Camp 2018

NonProfit Hub

You know, “the false conception that financial ratios are a proxy for overall nonprofit performance.” Yet another Cause Camp is officially in the books. A special thanks to all who made it the best one yet.

[Cool Social Tools] Awesome-ize your Instagrams and Vines with VideoSound


VideoSound maintains the quality and aspect ratio of the original video and gives you the possibility to choose the desired resolution: Full HD, HD or VGA.

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How do you make your holiday charitable giving decisions?

Beth's Blog: How Nonprofits Can Use Social Media

Last year, Nathanial Whittemore facilitated an online discussion by asking bloggers to answer the question: " What is the one thing you need to know before you donate to charity? " This year the answer to the question isn't overhead ratios and executive salaries. . Photo by Oblivion 9999.

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7 Step Policy Guide for Nonprofit Operating Reserves

Connection Cafe

reserve ratio, outlines and sample language). In part two of this series, “ How To Develop Your Nonprofit Operating Reserves ,” we examined common factors that organizations should take into account when considering how much to set aside for their operating reserves.

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5 Nonprofit Content Themes That Inspire Action

Nonprofit Tech for Good

Your donors and supporters like, retweet, +1, and repin positive stories over negative or depressing news stories on a ratio of 5 to 1.

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How To Convince Leadership Content Marketing For Nonprofits Matters

Nonprofits Source

The efficiency ratio , also known as the revenue to cost ratio. The best part of the efficiency ratio is that it doesn’t involve any complex math. Use the efficiency ratio to calculate the ROI of your marketing activities.

Back to Basics: 5 Essentials Steps to Email Marketing

NonProfit Hub

Additionally, consider finding a ratio that works for you and stick to it. If you can get your message across in a more visual way, then perhaps use a 60/40 ratio. With seasonal changes comes an inbox full of updates, newsletters and email marketing attempts.

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Ask A Nonprofit Specialist - Engaging the Board in Financial Reports

ASU Lodestar Center

Focus Attention on Critical Factors by Using Ratios, Dashboards and Other Strategies. Many ratios and other information can be derived from financial documents that are useful to interpretation. posted by. Anne Byrne , Professional-in-Residence, ASU Lodestar Center.

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Major Gifts: Defining and Enhancing Your Strategy

Connection Cafe

Even with a 5:1 identification-to-gift success ratio (or 200 gifts) annual revenue from this major gift prospect pool could reasonably be set at $5,000,000! Over $400 billion in combined charitable donations were given to nonprofit organizations in the U.S. and Canada in 2016.

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Facebook Metrics Nonprofits Need to Know


The Wildlife/Animal Welfare sector had the highest ratio of Facebook users to email subscribers at 242 per 1000.

39 Questions Your Nonprofit Can Answer with Facebook Insights


The following questions can be answered by viewing the “Demographics&# section within the User Reports: What’s our ratio of Men to Women? Subscribe to the RSS feed ›. This is a guest post by the one and only Nonprofit Facebook Guy – John Haydon (also a good buddy of mine).

4 Tips for Creating Harmony Between Work and Personal Life

NonProfit Hub

Here are a few ways you can create and maintain a healthy ratio of work and personal life. If you’re a workaholic, remembering to make quality time for yourself can be challenging. Of course, if you want to keep both your employer and your family happy, learning to balance the two is important. Get a Day Planner. Physically scheduling for both work and personal tasks in a single planner can help you see how you’re spending your time.

How To Simplify Content Promotion with the Twitter Leapfrog Method


Compile all of the exported Excel docs into one sheet, and delete any Twitter handles that have a reply ratio of 0 or a retweet ratio of 100. I was sent this interesting tactical article on the Junto blog.

More Nonprofit Spending on Overhead is Needed | The SocialPath

Vertex Systems

And there should be a review of the way donors and charity watchdogs, like Charity Navigator, depend too much on ratios of donations being spent on programs versus administrative costs.

A 3 Step Guide to Attracting Corporate Donors Using Social Media


Your goal is a 3:1 ratio or pretty close. A few years ago, Cause Marketing was all the rage. Nonprofits – small and large – were scurrying to create “meaningful” corporate partnerships NOT sponsorships. Some did it well ( Pink Ribbon anyone?? while others struggled.

[PODCAST] Why Nonprofits Need to Dream, Humanize and Have Patience | Ft. Dan Pallotta

NonProfit Hub

“Those of us working in nonprofit organizations need to take our eyes off of overhead ratios and put [our focus] far out into the sky and look at our dreams for impact.” — Dan Pallotta. Pallotta is talking about the dreams that got us involved in our organizations in the first place. Work in the nonprofit sector often gets clouded by stigmas and the notion that no one is supposed to spend any money.

A Fundraiser’s Secret Weapon: Data Analytics

Connection Cafe

The focus shifted to a new set of key performance indicators (KPIs), including: File size and donor file coverage ratios. For 5 years the Blackbaud Institute has brought together experts in the nonprofit sector to speak on a wide variety of topics.

Enhancing Your Major Gift Fundraising Strategy with Analytics

Connection Cafe

Fundraisers should also analyze how much idealized potential exists for a proposed campaign by calculating the low, middle, and high end of capacity ranges, thus weighting “hit rates” or yield ratios.

If you were stuck on a desert island, and could only follow 150 people on Twitter, who would you follow and why?

Beth's Blog: How Nonprofits Can Use Social Media

There was considerable discussion about the following to friends ratio (the number of people whose tweets you read compared to the number of people who read your tweets) and whether you should follow everyone who follows you.

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Why don’t my friends like me on Facebook?

Connection Cafe

Try calculating a ratio of how many people comment and/or like and/or share your posts divided by how many like your page. So maybe that gets you an “engagement” ratio. Author: Miriam Kagan.Well actually they do. But lately, I've noticed an interesting trend: I post something on Facebook that I think is fascinating, hilarious, or some deep revelation into the mysterious world of Miriam Kagan, and my social sphere reacts in.dead silence.

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Current Online Activities in Asia-Pacific Nonprofits


A ratio of 4:1 is a good benchmark: ensure that for every 4 emails you send out, you only have one that directly solicits funds. Blackbaud has just released the 2010 State of the Not-for-Profit Industry Survey results for the Asia Pacific.

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Finding a Nonprofit Partner: Who is the Right One?


A financial analysis is typically a summary of key organizational financial data from the most recent 5 years of the Form 990, including calculations of growth rates, profitability, liquidity and asset ratios.

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