How to Write Effective Headlines for Nonprofit Articles


Content marketers know the power of a good headline: it can sustain organic search traffic for years, drive viral shares on social media, and capture the attention of new audiences. However, people get their news from headlines in a way they never did in the past.

9.5 Tips to Writing Cleaver Headlines – Nonprofit newsletter subject line examples

Whole Whale

To make sure your newsletter gets opened, you need to write clever (not the knife) headlines that cut to the point and entice people to click. . The best headlines are usually shorter than six words. Keep your headlines short, sweet, and to the point.


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Upworthy Type Headlines: To Like or Dislike?


Upworthy, a site that focuses on curating social cause related videos and content has been receiving a lot of media attention for changing how bloggers write headlines. But is this a signal that people are growing weary of the “and you won’t believe what happened next” headlines? However, trying to amp up your creativity with headlines and testing them to see if they resonate with your audiences is something you should always be investing resources into.

Newspaper Headline Generator

Beth's Blog: How Nonprofits Can Use Social Media

Newspaper Headline Generator Originally uploaded by cambodia4kidsorg. Celeste found the fake Newspaper Headline Generator and has thought up some ways that nonprofits can use it. Meanwhile, if you are interested in tagging and nonprofits - come on over the N-TEN Affinity Groups and join the NP Tagvocates Group

Widget for Publishing RSS Headlines

Beth's Blog: How Nonprofits Can Use Social Media

This isn't the only widget that uses RSS stream headlines or content from feeds. I put query out on the NTEN affinity group for nonprofit blogging about widgets. Reed Stockman from AFP Blog (Associate of Fundraising Professionals) told me that he is using a widget called RSSMIX to combine feeds and republish them on their Master Blog. He notes that this widget is useful because it: a.) easily allows them to show the most recent news from some of the topical blogs b.) drives traffic c.)

Ready to Respond: Real-Time Lessons in Preparedness from the Headlines and the ACLU

Connection Cafe

Over the weekend, the American Civil Liberties Union (ACLU) received $24,164,691 from 356,306 online donations. To put this surge of donations into perspective, the ACLU raised a typically raises $4M in online giving annually. In one weekend, the ACLU raised 6x what they typically raise online in a given year.

Five Ways to Ensure Your Event Makes Headline News

Connection Cafe

Let’s look at ways to make your event stand out from the crowd and grab some headlines. Walk into a coffee shop in any size town, and you will see a bulletin board chock-a-block with posters for charity walks, runs, and similar events. The charity 5K and walk is so common that municipalities struggle to schedule parks and roadways for these events every weekend. So how do you make the fact that you’re doing a 5K or walk into news that’s going to get reported?

2 Arguments for Why Nonprofits Should Stay on Facebook

NonProfit PRO

Facebook seems to always make controversial headlines. When the platform created fundraising tools, it was an exciting new innovation for nonprofit organizations. However, this too was eventually regarded in a controversial manner.

The Nonprofit Crash That’s Heading Our Way

NonProfit PRO

GameStop made headlines around the world this year. You might be wondering, as a nonprofit professional, what this has to do with the industry. What you’ll soon discover is that a nonprofit crash is in the making.

Disaster Relief Of A Different Kind - West Virginia Headline News and Talk Radio

AFP Blog

Disaster Relief Of A Different Kind - West Virginia Headline News and Talk Radio : Seventeen West Virginia Office of Technology employees are working long hours in Louisiana lending an IT helping hand following what Hurricane Isaac left behind. The workers volunteered for the service and state Chief Technology Officer Gale Given says they've been busy since they arrived. They are helping intake centers distribute food stamp cards," she said.

The Nonprofit Weekly Roundup: An Aretha Tribute, Upworthy Headlines, and Blogs You Should Be Reading

Connection Cafe

Upworthy Type Headlines: To Like or Dislike? Upworthy has totally nailed the ‘stop whatever it is you’re doing and read this and then go share it with everyone you know’ headline. I completed my annual review last week. And I’ll be honest, I put that thing off as long as possible.

8 Reasons Data Privacy Should Matter to Your Nonprofit


2020 did not lack for headlines, but one topic was an unnamed undercurrent beneath it all: data privacy. Surprising? Consider these major events over the past year: Nonprofit Marketing

5 Ways To Optimize Your Donation Pages for End-of-Year Fundraising


Feature a Clear Headline The first two questions of any visitor to a web page are: Where am I? The most effective way to answer both is with a clear and compelling page headline. The best headlines are succinct and to the point but also tap into the reason your donors are motivated to give in the first place. Typically for a nonprofit donation page this involves a headline and a few sentences explaining why completing a donation today is important.

5 Easy Ways Nonprofits Can Use Testing to Increase Digital Engagement


There are many elements of your donation pages that can be adjusted to test their impact on the form’s conversion rates, including the headline, photos or images, and the number and layout of fields in the form. There’s no secret trick to instantly improving digital engagement for nonprofits.

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Storytelling Workouts for Year-End Fundraising


Take 30 minutes to write out what the headlines will be, any additional copy, and create a list of graphic needs. As End of Year Fundraising quickly approaches we've started to think of what you can do now to ensure a successful fundraising season. With so many EOY campaigns , one of the most powerful ways for donors to connect with your cause is through the power of storytelling.

3 Rules to Create Awesome Content that Gets More Engagement

Association TV

Usual suspects are headlines about post time, a hook, putting the right content in the right place and in front of the right people. Of course, posting a boring read with a jargon headline at 2 a.m. But you still have a jargon headline and a boring read.

Our EveryAction Hero: Middle East Children's Alliance


When our issue is in the headlines we generally see a big increase in supporters but aside from that we just have to work hard to say in touch with those people who are first-time donors or sign up to our list! The Middle East Children’s Alliance (MECA) works to protect the rights and improve the lives of children in the Middle East through aid, empowerment and education. This year they're celebrating 30 years of serving the region.

Here’s How to Raise More Money with Your Next Fundraising Letter

The Fundraising Authority

Headlines and sub-headlines. I am in the middle of writing a direct mail fundraising letter for a non-profit client, and tomorrow I will be presenting the letter to them, and explaining why it will be effective. And it got me thinking… there are really only three things that separate super-successful fundraising letters from ones that are just mediocre. So I am taking a break from writing the letter to share those three things with you. We’ll keep it short and sweet.

The Bitchun Society has arrived! | Non-Profit Tech Blog

Confessions of a Non-Profit Executive Director

10.02.06 | 97 3 Comments [link] The+Bitchun+Society+has+arrived%21 2006-10-03+04%3A58%3A12 Allan+Benamer Those of you who have read Cory Doctorow’s Down and Out in the Magic Kingdom will know what the headline is talking about but for the uninitiated here’s a quick recap: The world has finally arrived in a postscarcity economy where everyone’s basic needs are met.

Bitcoin Predictions For 2021

Find the free stuff

Although 2020 was dominated by headlines of COVID-19, lockdowns, and economic uncertainty, it was one of the biggest years in Bitcoin’s brief history.

What Happens If You Breaks a Non-Disclosure Agreement?

Find the free stuff

You don’t see boilerplate legal agreements splashed through the headlines every day, but nondisclosure agreements (“NDAs”) have recently attracted a lot of media attention.

How to Write a Nonprofit Press Release (with template)


Headline. The headline is a single line that entices readers to keep reading and shares the most important information contained in the press release. Your headline should be catchy, informative, and include keywords that make it easy to search for. Sub-headline.

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Google Ad Grant Responsive Search Ads Update

Whole Whale

With expanded text ads, advertisers write up to 3 ad headlines and up to 2 ad descriptions. Advertisers input multiple headlines (up to 15) and multiple descriptions (up to 4).

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7 Essentials for Your Nonprofit’s Branding Guidelines

Nonprofit Tech for Good

You will want to be sure you have a typeface that works nicely as a headline and another for body text. You should include descriptive copy that explains both which typeface to use for headlines and which to use for body copy.

75 Tips + Tricks to Optimize Your Google Ad Grant: Part 2

Media Cause

RSAs allow you to create and use multiple headlines and descriptions that Google then tests to see which combinations perform best. With DSAs, Google dynamically generates headlines and directs users to the most relevant landing page.

Eight Fundamental Concepts for Successful Non-Profit Fundraising Events

The Fundraising Authority

Many non-profits focus on the event part of fundraising events – they find a great headliner , hire a nice band, find a good venue and print up nice invitations. Fundraising events are a staple part of non-profit development programs worldwide.

Benchmarks UK is here!


Some headlines remained the same for US and UK-based organisations: Like in the US, online revenue was way up in 2020 for UK groups. Read time: 1 minute. The first-ever Benchmarks UK supplement has hit international newsstands!

Updated: Avoid Giving Tuesday

The Fundraising Authority

” That headline didn’t create much of a stir when we first wrote the article in 2013. First off, can we agree that headline was pretty harsh? “Avoid GivingTuesday Like the Plague!”

8 Most Important Cyber Security Tips for Your Users

Find the free stuff

Internet companies like Google and Facebook have made headlines through their privacy practices. Cybercrime has become an ongoing threat for users and businesses online today. If you follow daily tech news, you will realize that it emphasizes cybersecurity and privacy protection issues. Their methods show that the way they handle data matters a lot. Unfortunately, The post 8 Most Important Cyber Security Tips for Your Users appeared first on Top List

Top 10 blogs of 2021


As COVID-19 continued to dominate world headlines in 2021, Candid’s blog readers looked to us for guidance on fundraising in a largely digital world, along with related news and trends in the social sector.

How to Study Abroad in 2021?

Find the free stuff

The usual morning routine is now marked by reading headlines with the latest data. Colleges and universities still decide whether or not to open this fall. Health and safety are top priorities for everyone in 2021. COVID-19 pandemic situation has made a considerable impact on each sphere of life, and education hasn’t been an exception. The post How to Study Abroad in 2021? appeared first on Tutorials

Making Data Engaging: Designing The Nation's Report Card (Part 1)

Forum One

In early November, you might have seen headlines such as this one, from the Washington Post: “ U.S. In early November last year, the news headlines were bursting with news about the 2013 results from the National Assessment of Educational Progress (NAEP) assessments for mathematics and reading, and how for the first time ever this exciting data was available to all through a new set of engaging and interactive charts.

Year-End Fundraising Basics: From Donor List Vitality To Finding The Best Angle For Your Creative Content


Remember the importance of the headline. Have a well established core headline. A good headline gets more donors to read the story. Across the nation, as summer draws to an end and mother nature prepare for her fall showstopper, so does the nonprofit sector.

Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

Remove all the lower performing ads, and test different headlines on the best ads. Let the different headlines test for a week. By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources.

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5 Charity Newsletters to Learn From

The Storytelling Non-profit

But what I really want to highlight is how they divide up the newsletter sections with great headlines. They use very catchy headlines that show the organization’s work. Charity newsletters are an essential communications tool.

Meet the EveryAction Team 2018


In the current news cycle, it seems like bad news makes it to all the headlines. At EveryAction we’re on a mission to provide nonprofits with best-in-class fundraising, engagement, and advocacy tools, but we like to think that we’re a pretty fun place to work, too. We strive to promote a healthy work life balance, that’s why our team hosts things like “social fridays”, team yoga classes, company-wide bake-offs, and other activities to de-stress.

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How to Recruit Remote Volunteers During COVID-19 Using RemoteHub

Nonprofit Tech for Good

Next, add a cover picture, company photo, headline, and description. By Julia Boyun , Marketing Manager at RemoteHub – a job and volunteer marketplace and community that connects and matches companies and nonprofit organizations with remote professionals.

Less is More: The Dos and Don’ts of Facebook Advertising

Byte Technology

For instance, hitting older age groups with an intense hard-sell headline accompanied by a fast-and-loud video won’t likely get you very far. Likewise presenting Gen x-ers with a too tame headline won’t hold their attention, and it’s unlikely you’ll see such efforts translate to sales. Maintain consistency by keeping your ad simple and pair a headline with a message in a way that doesn’t overwhelm readers.

How To Build Community Using Social Media


Controversial and provocative topics, large international events, and clickbait news headlines always float to the top due to the amount of engagement they receive (positive and negative).

3 Mobile Compatible Nonprofit e-Newsletters to Subscribe To and Learn From

Nonprofit Tech for Good

Large headline, minimal text, visuals prioritized, and large tappable. With 51% of email now being opened on a tablet or smartphone, nonprofits would be wise to redesign their e-newsletter as soon as possible. Long-standing e-newsletter design best practices such as a two or three-column-fixed layout, 12 point font size, and text-based links only are officially 51% less effective.

RSS is really your friend

NCE Social Media

RSS is a family of Web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format (from Wikipedia ). RSS - Really Simple Syndication, can be a great time saver. Ideaware has an outstanding article on how to harness RSS to benefit your information needs. I would recommend reading it. Please share how you would use it with your agency in our comments section.

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Calls to Action that Get Results

Network for Good

When writing copy for your fundraising page , your headline should reinforce your call to action. Tip: Use your main call to action as your donation page headline. It’s go time: Reinforce your donor’s decision to give by reminding them of the impact their support.

Calls to Action that Get Results

Network for Good

When writing copy for your fundraising page , your headline should reinforce your call to action. Tip: Use your main call to action as your donation page headline. It’s go time: Reinforce your donor’s decision to give by reminding them of the impact their support.