Five Ways to Ensure Your Event Makes Headline News

Connection Cafe

Let’s look at ways to make your event stand out from the crowd and grab some headlines. Walk into a coffee shop in any size town, and you will see a bulletin board chock-a-block with posters for charity walks, runs, and similar events.

Ready to Respond: Real-Time Lessons in Preparedness from the Headlines and the ACLU

Connection Cafe

Over the weekend, the American Civil Liberties Union (ACLU) received $24,164,691 from 356,306 online donations. To put this surge of donations into perspective, the ACLU raised a typically raises $4M in online giving annually.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Upworthy Type Headlines: To Like or Dislike?


Upworthy, a site that focuses on curating social cause related videos and content has been receiving a lot of media attention for changing how bloggers write headlines. Has your organization tested Upworthy like subject lines or headlines?

New Pew Internet survey sheds insights on location-based services - National U.S. Headlines |

AFP Blog

Headlines | : The continuing influence of digital technology has spurred new practices when it comes to using smartphones. New Pew Internet survey sheds insights on location-based services - National U.S. A new survey published Thursday by the Pew Research Center''s Internet and American Life Project revealed a gradual rise in the use of local services in the United States along with the increasing adoption of smartphones

Disaster Relief Of A Different Kind - West Virginia Headline News and Talk Radio

AFP Blog

Disaster Relief Of A Different Kind - West Virginia Headline News and Talk Radio : Seventeen West Virginia Office of Technology employees are working long hours in Louisiana lending an IT helping hand following what Hurricane Isaac left behind. The workers volunteered for the service and state Chief Technology Officer Gale Given says they've been busy since they arrived. They are helping intake centers distribute food stamp cards," she said.

The Nonprofit Weekly Roundup: An Aretha Tribute, Upworthy Headlines, and Blogs You Should Be Reading

Connection Cafe

Upworthy Type Headlines: To Like or Dislike? Upworthy has totally nailed the ‘stop whatever it is you’re doing and read this and then go share it with everyone you know’ headline. I completed my annual review last week.

Newspaper Headline Generator

Beth's Blog: How Nonprofits Can Use Social Media

Newspaper Headline Generator Originally uploaded by cambodia4kidsorg. Celeste found the fake Newspaper Headline Generator and has thought up some ways that nonprofits can use it. Meanwhile, if you are interested in tagging and nonprofits - come on over the N-TEN Affinity Groups and join the NP Tagvocates Group

5 Ways To Optimize Your Donation Pages for End-of-Year Fundraising

The Science Behind Engaging your Supporters

Feature a Clear Headline The first two questions of any visitor to a web page are: Where am I? The most effective way to answer both is with a clear and compelling page headline.

5 Easy Ways Nonprofits Can Use Testing to Increase Digital Engagement

The Science Behind Engaging your Supporters

There are many elements of your donation pages that can be adjusted to test their impact on the form’s conversion rates, including the headline, photos or images, and the number and layout of fields in the form. There’s no secret trick to instantly improving digital engagement for nonprofits.

Test 79

Storytelling Workouts for Year-End Fundraising

The Science Behind Engaging your Supporters

Take 30 minutes to write out what the headlines will be, any additional copy, and create a list of graphic needs. As End of Year Fundraising quickly approaches we've started to think of what you can do now to ensure a successful fundraising season.

Our EveryAction Hero: Middle East Children's Alliance

The Science Behind Engaging your Supporters

When our issue is in the headlines we generally see a big increase in supporters but aside from that we just have to work hard to say in touch with those people who are first-time donors or sign up to our list! The Middle East Children’s Alliance (MECA) works to protect the rights and improve the lives of children in the Middle East through aid, empowerment and education. This year they're celebrating 30 years of serving the region.

WATCH: It's Not the Ice Bucket Challenge, but This 'Nickelback' Charity Fundraiser Is Going Viral

AFP Blog

His charity project—listening to Nickelback, for a week straight—is making international headlines. WATCH: It''s Not the Ice Bucket Challenge, but This ''Nickelback'' Charity Fundraiser Is Going Viral : "When Relevant''s Jesse Carey wants to give back, he doesn''t do it halfway. The project, "the ultimate test of human endurance," is two-fold, Carey says in the podcast. " ''via Blog this

The Bitchun Society has arrived! | Non-Profit Tech Blog

Confessions of a Non-Profit Executive Director

10.02.06 | 97 3 Comments [link] The+Bitchun+Society+has+arrived%21 2006-10-03+04%3A58%3A12 Allan+Benamer Those of you who have read Cory Doctorow’s Down and Out in the Magic Kingdom will know what the headline is talking about but for the uninitiated here’s a quick recap: The world has finally arrived in a postscarcity economy where everyone’s basic needs are met.

Donors’ Pledges to Reconstruct Haiti Come up Empty | UN Dispatch

AFP Blog

Donors’ Pledges to Reconstruct Haiti Come up Empty | UN Dispatch : "Back in March 2010, when the devastating earthquake in Haiti was still making headline news, UN member states pledged over $9 billion for Haiti’s reconstruction – including $5.3 billion for 2010-2011

Pledge 136

Meet the EveryAction Team 2018


In the current news cycle, it seems like bad news makes it to all the headlines. At EveryAction we’re on a mission to provide nonprofits with best-in-class fundraising, engagement, and advocacy tools, but we like to think that we’re a pretty fun place to work, too. We strive to promote a healthy work life balance, that’s why our team hosts things like “social fridays”, team yoga classes, company-wide bake-offs, and other activities to de-stress.

Team 60

Less is More: The Dos and Don’ts of Facebook Advertising

Byte Technology

For instance, hitting older age groups with an intense hard-sell headline accompanied by a fast-and-loud video won’t likely get you very far. Likewise presenting Gen x-ers with a too tame headline won’t hold their attention, and it’s unlikely you’ll see such efforts translate to sales.

CNN Rumored to Buy Mashable for $200 Million

AFP Blog

A ‘little bird’ apparently informed Reuters reporter Felix Salmon that CNN is buying Mashable, a blog that covers social media-related news, a lot of lists about anything from the funniest cat videos of the day to the most pinteresting Pinterest pinboard of the hour and whatnot, often with the CAPS Lock key turned on for the headlines, for “upwards of $200 million CNN Rumored to Buy Mashable for $200 Million : Well, well, well.

Gowalla Turns the Tables, Integrates With Foursquare

AFP Blog

Gowalla Turns the Tables, Integrates With Foursquare: "t is the company’s decision to integrate Gowalla with Foursquare (foursquare), its rival in geolocation, that will capture all of the headlines, though. The Foursquare integration has two key components. First, Gowalla now lets you broadcast your checkins on not only its app, but Twitter (Twitter), Tumblr (Tumblr), Facebook Places and

Is Your Website Turning Away Donors? | Inspiring Generosity

AFP Blog

The headline of the results, published on July 18, 2013, caught my eye. Is Your Website Turning Away Donors? Inspiring Generosity : Recently, published a survey of millennials who were asked to respond to different nonprofit websites. It reads, “75% of Young Donors Turned Off By Out-of-Date Web Sites.” The survey involved 2,600 people born between the years 1979-1994.

New database will show how charity money is spent | Philanthropy Impact

AFP Blog

It will give headline income and expenditure and show how charities with an income of over 500,000 allocate their revenue across fundraising and governance, charitable activities and reserves. New database will show how charity money is spent | Philanthropy Impact : The database will consist of information from the annual returns sent to the Charity Commission from charities in England and Wales.

Nonprofit Trends: Charitable Giving in 2013

NonProfit Trends

The headline from the report wasn’t overly optimistic: charitable giving in 2012 was nearly flat, up 1.7 Earlier this month, the company I have the privilege of leading released its 2012 Charitable Giving Report.

Trend 56

This Digital Marketing Process Will Make You Write Better Content

Nonprofits Source

Each headline and subsequent sub-headlines should lead the reader to the conclusion you are trying to make. Write A Headline That People Want To Click. I tend to brainstorm headline ideas as I write and make adjustments up to the moment I hit publish.

5 Must Haves for Every Good Blog Post


Engaging Title/Headline. Headline hacking’ and ‘link bait’ are just a couple of the terms used to describe the art of crafting an intriguing headline. A good headline should include a few elements to make them really juicy: 1. bold headlines.

Articles That Work in Nonprofit E-Newsletters | Network for Good Learning Center - Learn how to raise money online for your nonprofit

AFP Blog

You've bolded this solo headline and played with italics. Articles That Work in Nonprofit E-Newsletters | Network for Good Learning Center - Learn how to raise money online for your nonprofit: "That blinking cursor on your screen is taunting you. You've set a deadline to send out this week's (month's/quarter's) e-newsletter, but you haven't progressed past 'Summer Newsletter.' It's blue. green

Nonprofit Blog Carnival

AFP Blog

Take a few minutes and read through the headlines that stand Nonprofit Blog Carnival: "I am hosting this month’s Nonprofit Blog Carnival (last month’s carnival). I was amazed at what a great response we had this month. Thank you all for your incredible submissions. Because we had so many submissions I’ve taken a few of my favorites to tell you about and included a listing of the others below.

Back to Basics: 5 Essentials Steps to Email Marketing

NonProfit Hub

Pay Attention to Your Subject Line and Headline. If readers open the email, the headline will make a large difference in whether they read the entire email or not. On average, 8 out of 10 people will read headline copy , but only 2 out of 10 will read the rest.

email 111

RSS is really your friend

NCE Social Media

RSS is a family of Web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format (from Wikipedia ). RSS - Really Simple Syndication, can be a great time saver. Ideaware has an outstanding article on how to harness RSS to benefit your information needs. I would recommend reading it. Please share how you would use it with your agency in our comments section.

RSS 100

Mobile-Friendly Searching: Getting Your Non-Profit’s Website Up to Speed

Byte Technology

If you’ve initiated a Google search anytime recently, you may have noticed a new designation underneath the listed results: “mobile-friendly.”

Search 205

Does your org do advocacy work? You may need this.


This easy-to-use tool can be used for researching influence background on corporate correspondence, adding context to newspaper headlines or discovering who is behind political fundraising solicitations. Subtitled, Reason no. 637,278 why you should switch to Gmail.

Org 120

Why Well Designed Landing Pages Are a Must

NonProfit Hub

You also want to have a strong headline that complements the anchor text that got them there. For example, if someone clicked on a link in an email that said, “Register for XYZ event,” then the headline on the landing page should reflect that anchor text.

Smart Mobs » Blog Archive » Twitter crowdsourced China earthquake in realtime

AFP Blog

Smart Mobs » Blog Archive » Twitter crowdsourced China earthquake in realtime: "While the mainstream media scrambled to put up their “breaking news” headlines Robert Scoble alias Scobleizer, was early to tweet the news. Quickly there were live radio interviews, pictures, google maps, videos all being sent in real-time, says VentureBeat.". NPTwitter NPDisasterRelief NPtech

China 100

Will Google Buzz Go the Way of Facebook Beacon? | Technomix | Fast Company

AFP Blog

Technomix | Fast Company: "Whether you like it or loathe it, Google's new Buzz social sharing system has hit the headlines in a particularly catastrophic way over and over in the week since its launch. Will Google Buzz Go the Way of Facebook Beacon? Though Google has moved to adjust some of the issues, some of the damage is already done. Google's usual trick of data-mining and automating some

How to Plan the Fall Fundraiser Everyone Will Be Talking About

Connection Cafe

Make headlines and use social media to generate buzz. Here are two other great resources to help you make headline news: Five Ways to Ensure Your Event Makes Headline News.

The sgENGAGE Podcast Episode 110: Understanding Data Privacy Regulations

Connection Cafe

New privacy regulations, data breaches and consumer attitudes about data privacy are constantly in the headlines. But it’s not just corporations that have to worry about data privacy – data privacy regulations are a serious topic for social good organizations as well. Cameron Stoll, Principal Legal Counsel at Blackbaud, joins host Steve MacLaughlin to explore the topic of data privacy regulations in depth.

3 SEO Strategies To Increase Your Nonprofit’s Online Reach


Your keywords should be evenly distributed between your content and your headlines to make the biggest impact online. Image courtesy of Vudu Marketing. Your nonprofit is only as successful as its reach, and in today’s internet focused marketplace your reach is driven by your online presence.

Help Us Promote Community Manager Appreciation Day January 23


Behold: There will be an eight hour, live webathon from 9am to 5pm EST featuring some outstanding speakers and community manager panels, headlined by Jeremiah Owyang, the founder of Community Manager Appreciation Day. Can you help us promote Community Manager Appreciation Day?

OMG! You Won’t Believe What Facebook Just Did To Click Bait!

John Haydon

In their News Feed FYI , Facebook says that people prefer headlines that help them decide if they want to read the article before they click. The Takeaway: Write headlines that clearly tell people what they’ll get after they click.

Playing it Safe: Why Encryption Makes Sense for Your Site

Byte Technology

Of course, what often doesn’t make headlines are the hundreds and thousands of smaller hacks that target smaller e-commerce sites. The incidents of security leaks for major corporations are well known and, especially over the last year, well documented.

Site 172

Are you an iCitizen?


I don’t have an iPhone anymore… NEWSFLASH: Just got this press release: Congressmen Marsha Blackburn and Jim Cooper to Headline iCitizen Launch Celebration. I just got this in my email from PureWow: We took eighth-grade government.

Understanding the Rage-Donation: How to Engage Beyond the Episodic Gift

Connection Cafe

Episodic donors give to nonprofits in response to disasters and tragic events, viral campaigns, and in reaction to the latest headlines. Today’s headlines, timelines, and tweets are causing supporters to respond in record numbers for a variety of different nonprofit organizations.

How to Get More Subscribers for Your Digital Newsletter

NonProfit Hub

Keep in mind, however, that popup headlines are best when they’re clever and specific to your organization. Here’s the cold, hard truth: people won’t care about your newsletter unless you make them.

Social Media with M+R: How to Measure the Metrics that Matter


Experiment with different tacts when writing headlines + preview language to determine what draws your social audience to click. Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics.

Creating a Natural Conversation on Your Donation Landing Pages

NonProfit Hub

They have a good headline at the top of the page, and they use a three-column layout that mirrors their branding throughout the site. The “above the fold” idea was originally created for traditional newspapers so that a folded paper on a newsstand would still display the daily headlines.