How to Write Effective Headlines for Nonprofit Articles

Velir

Content marketers know the power of a good headline: it can sustain organic search traffic for years, drive viral shares on social media, and capture the attention of new audiences. However, people get their news from headlines in a way they never did in the past.

Upworthy Type Headlines: To Like or Dislike?

Care2

Upworthy, a site that focuses on curating social cause related videos and content has been receiving a lot of media attention for changing how bloggers write headlines. But is this a signal that people are growing weary of the “and you won’t believe what happened next” headlines? However, trying to amp up your creativity with headlines and testing them to see if they resonate with your audiences is something you should always be investing resources into.

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Newspaper Headline Generator

Beth's Blog: How Nonprofits Can Use Social Media

Newspaper Headline Generator Originally uploaded by cambodia4kidsorg. Celeste found the fake Newspaper Headline Generator and has thought up some ways that nonprofits can use it. Meanwhile, if you are interested in tagging and nonprofits - come on over the N-TEN Affinity Groups and join the NP Tagvocates Group

Widget for Publishing RSS Headlines

Beth's Blog: How Nonprofits Can Use Social Media

This isn't the only widget that uses RSS stream headlines or content from feeds. I put query out on the NTEN affinity group for nonprofit blogging about widgets. Reed Stockman from AFP Blog (Associate of Fundraising Professionals) told me that he is using a widget called RSSMIX to combine feeds and republish them on their Master Blog. He notes that this widget is useful because it: a.) easily allows them to show the most recent news from some of the topical blogs b.) drives traffic c.)

Ready to Respond: Real-Time Lessons in Preparedness from the Headlines and the ACLU

Connection Cafe

Over the weekend, the American Civil Liberties Union (ACLU) received $24,164,691 from 356,306 online donations. To put this surge of donations into perspective, the ACLU raised a typically raises $4M in online giving annually. In one weekend, the ACLU raised 6x what they typically raise online in a given year.

Five Ways to Ensure Your Event Makes Headline News

Connection Cafe

Let’s look at ways to make your event stand out from the crowd and grab some headlines. Walk into a coffee shop in any size town, and you will see a bulletin board chock-a-block with posters for charity walks, runs, and similar events. The charity 5K and walk is so common that municipalities struggle to schedule parks and roadways for these events every weekend. So how do you make the fact that you’re doing a 5K or walk into news that’s going to get reported?

New Pew Internet survey sheds insights on location-based services - National U.S. Headlines | Examiner.com

AFP Blog

Headlines | Examiner.com : The continuing influence of digital technology has spurred new practices when it comes to using smartphones. New Pew Internet survey sheds insights on location-based services - National U.S. A new survey published Thursday by the Pew Research Center''s Internet and American Life Project revealed a gradual rise in the use of local services in the United States along with the increasing adoption of smartphones

5 Ways To Optimize Your Donation Pages for End-of-Year Fundraising

EveryAction

Feature a Clear Headline The first two questions of any visitor to a web page are: Where am I? The most effective way to answer both is with a clear and compelling page headline. The best headlines are succinct and to the point but also tap into the reason your donors are motivated to give in the first place. Typically for a nonprofit donation page this involves a headline and a few sentences explaining why completing a donation today is important.

The Nonprofit Crash That’s Heading Our Way

NonProfit PRO

GameStop made headlines around the world this year. You might be wondering, as a nonprofit professional, what this has to do with the industry. What you’ll soon discover is that a nonprofit crash is in the making.

8 Reasons Data Privacy Should Matter to Your Nonprofit

Elevation

2020 did not lack for headlines, but one topic was an unnamed undercurrent beneath it all: data privacy. Surprising? Consider these major events over the past year: Nonprofit Marketing

5 Easy Ways Nonprofits Can Use Testing to Increase Digital Engagement

EveryAction

There are many elements of your donation pages that can be adjusted to test their impact on the form’s conversion rates, including the headline, photos or images, and the number and layout of fields in the form. There’s no secret trick to instantly improving digital engagement for nonprofits.

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The Nonprofit Weekly Roundup: An Aretha Tribute, Upworthy Headlines, and Blogs You Should Be Reading

Connection Cafe

Upworthy Type Headlines: To Like or Dislike? Upworthy has totally nailed the ‘stop whatever it is you’re doing and read this and then go share it with everyone you know’ headline. I completed my annual review last week. And I’ll be honest, I put that thing off as long as possible.

Storytelling Workouts for Year-End Fundraising

EveryAction

Take 30 minutes to write out what the headlines will be, any additional copy, and create a list of graphic needs. As End of Year Fundraising quickly approaches we've started to think of what you can do now to ensure a successful fundraising season. With so many EOY campaigns , one of the most powerful ways for donors to connect with your cause is through the power of storytelling.

Our EveryAction Hero: Middle East Children's Alliance

EveryAction

When our issue is in the headlines we generally see a big increase in supporters but aside from that we just have to work hard to say in touch with those people who are first-time donors or sign up to our list! The Middle East Children’s Alliance (MECA) works to protect the rights and improve the lives of children in the Middle East through aid, empowerment and education. This year they're celebrating 30 years of serving the region.

The Bitchun Society has arrived! | Non-Profit Tech Blog

Confessions of a Non-Profit Executive Director

10.02.06 | 97 3 Comments [link] The+Bitchun+Society+has+arrived%21 2006-10-03+04%3A58%3A12 Allan+Benamer Those of you who have read Cory Doctorow’s Down and Out in the Magic Kingdom will know what the headline is talking about but for the uninitiated here’s a quick recap: The world has finally arrived in a postscarcity economy where everyone’s basic needs are met.

Bitcoin Predictions For 2021

Find the free stuff

Although 2020 was dominated by headlines of COVID-19, lockdowns, and economic uncertainty, it was one of the biggest years in Bitcoin’s brief history.

What Happens If You Breaks a Non-Disclosure Agreement?

Find the free stuff

You don’t see boilerplate legal agreements splashed through the headlines every day, but nondisclosure agreements (“NDAs”) have recently attracted a lot of media attention.

75 Tips + Tricks to Optimize Your Google Ad Grant: Part 2

Media Cause

RSAs allow you to create and use multiple headlines and descriptions that Google then tests to see which combinations perform best. With DSAs, Google dynamically generates headlines and directs users to the most relevant landing page.

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Benchmarks UK is here!

M+R

Some headlines remained the same for US and UK-based organisations: Like in the US, online revenue was way up in 2020 for UK groups. Read time: 1 minute. The first-ever Benchmarks UK supplement has hit international newsstands!

Meet the EveryAction Team 2018

EveryAction

In the current news cycle, it seems like bad news makes it to all the headlines. At EveryAction we’re on a mission to provide nonprofits with best-in-class fundraising, engagement, and advocacy tools, but we like to think that we’re a pretty fun place to work, too. We strive to promote a healthy work life balance, that’s why our team hosts things like “social fridays”, team yoga classes, company-wide bake-offs, and other activities to de-stress.

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Extra Extra: the Benchmarks Webinar Recording

M+R

This year’s big headlines are: . Read time: 2 minutes. There’s no wrong way to dig into our annual Benchmarks Study, covering digital programs from marketing to fundraising to advocacy.

How To Build Community Using Social Media

CauseVox

Controversial and provocative topics, large international events, and clickbait news headlines always float to the top due to the amount of engagement they receive (positive and negative).

What’s in My Inbox | Shorter attention spans means you need to deliver with your enews

Pamela Grow

Lots of great takeaways, including… Short, compelling headlines and article leads directing the reader to their website (for online, endeavor to keep your writing to a 5th-grade level or below. Does it feel like your attention span is getting shorter? Chances are you’re right.

8 Most Important Cyber Security Tips for Your Users

Find the free stuff

Internet companies like Google and Facebook have made headlines through their privacy practices. Cybercrime has become an ongoing threat for users and businesses online today. If you follow daily tech news, you will realize that it emphasizes cybersecurity and privacy protection issues. Their methods show that the way they handle data matters a lot. Unfortunately, The post 8 Most Important Cyber Security Tips for Your Users appeared first on PhreeSite.com. Top List

How to Study Abroad in 2021?

Find the free stuff

The usual morning routine is now marked by reading headlines with the latest data. Colleges and universities still decide whether or not to open this fall. Health and safety are top priorities for everyone in 2021. COVID-19 pandemic situation has made a considerable impact on each sphere of life, and education hasn’t been an exception. The post How to Study Abroad in 2021? appeared first on PhreeSite.com. Tutorials

Calls to Action that Get Results

Network for Good

When writing copy for your fundraising page , your headline should reinforce your call to action. Tip: Use your main call to action as your donation page headline. It’s go time: Reinforce your donor’s decision to give by reminding them of the impact their support.

Calls to Action that Get Results

Network for Good

When writing copy for your fundraising page , your headline should reinforce your call to action. Tip: Use your main call to action as your donation page headline. It’s go time: Reinforce your donor’s decision to give by reminding them of the impact their support.

Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

Remove all the lower performing ads, and test different headlines on the best ads. Let the different headlines test for a week. By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources.

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Surviving a Post-Cookie (No, Not THOSE Kind) World

M+R

But this headline is likely something Amnesty supporters and prospects are seeing elsewhere—creating an echo chamber that, again, makes it feel as if this ad was customized just for them. Read time: 3 minutes.

Here’s How to Raise More Money with Your Next Fundraising Letter

The Fundraising Authority

Headlines and sub-headlines. I am in the middle of writing a direct mail fundraising letter for a non-profit client, and tomorrow I will be presenting the letter to them, and explaining why it will be effective. And it got me thinking… there are really only three things that separate super-successful fundraising letters from ones that are just mediocre. So I am taking a break from writing the letter to share those three things with you. We’ll keep it short and sweet.

Making Data Engaging: Designing The Nation's Report Card (Part 1)

Forum One

In early November, you might have seen headlines such as this one, from the Washington Post: “ U.S. In early November last year, the news headlines were bursting with news about the 2013 results from the National Assessment of Educational Progress (NAEP) assessments for mathematics and reading, and how for the first time ever this exciting data was available to all through a new set of engaging and interactive charts.

10 Powerful Online Fundraising Ideas for Nonprofits

Nonprofit Tech for Good

Connect your mission to headlines donors care about. By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. Those aboard the online fundraising train tend to not look back.

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How to Recruit Remote Volunteers During COVID-19 Using RemoteHub

Nonprofit Tech for Good

Next, add a cover picture, company photo, headline, and description. By Julia Boyun , Marketing Manager at RemoteHub – a job and volunteer marketplace and community that connects and matches companies and nonprofit organizations with remote professionals.

Less is More: The Dos and Don’ts of Facebook Advertising

Byte Technology

For instance, hitting older age groups with an intense hard-sell headline accompanied by a fast-and-loud video won’t likely get you very far. Likewise presenting Gen x-ers with a too tame headline won’t hold their attention, and it’s unlikely you’ll see such efforts translate to sales. Maintain consistency by keeping your ad simple and pair a headline with a message in a way that doesn’t overwhelm readers.

3 Mobile Compatible Nonprofit e-Newsletters to Subscribe To and Learn From

Nonprofit Tech for Good

Large headline, minimal text, visuals prioritized, and large tappable. With 51% of email now being opened on a tablet or smartphone, nonprofits would be wise to redesign their e-newsletter as soon as possible. Long-standing e-newsletter design best practices such as a two or three-column-fixed layout, 12 point font size, and text-based links only are officially 51% less effective.

Attracting Engagement vs. Being Engaged

Joy of Membership

Just a few of the jobs posted were headlined as: Strategic Communications & Community Engagement. Engagement is not a foreign topic to most of us who are in the business of growing membership. It’s likely that your organization talks about engagement quite often.

RSS is really your friend

NCE Social Media

RSS is a family of Web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format (from Wikipedia ). RSS - Really Simple Syndication, can be a great time saver. Ideaware has an outstanding article on how to harness RSS to benefit your information needs. I would recommend reading it. Please share how you would use it with your agency in our comments section.

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Before Publishing Your Annual Appeal, Ask Yourself These 5 Questions

Bloomerang

There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb. I’ve offered you checklists , FAQs and e-guides with templates for writing donor-centric annual appeals. I stick by them as a place to begin.

Force Multiplier Podcast Episode 3: Workforce Development

Saleforce Nonprofit

For much of 2020, the lack of jobs — and the skyrocketing unemployment that resulted — made headlines. But one reason that isn’t talked about, debated, and headlined like the others is workforce development.

Sometimes All You Need is a Great Analogy

Joy of Membership

Instead of talking about successes, I might have them create a magazine cover with key headlines and a big image on the front. I love a great analogy. Sometimes simply giving the brain enough of a split away from the usual way of thinking about a topic is enough to spark a break-through idea.

This Week in Video News

See3

Here are some of our favorite headlines from this week. August 15, 2014 There's a lot happening in video. Andreessen Horowitz Announces $50 Million Investment In BuzzFeed Legendary investor Andreesen Horowitz put a lot of his eggs in the Buzzfeed basket early this week. This puts Buzzfeed's value at $850 million. A big chunk of […].

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6 Reasons SEO Is Important to Nonprofits and Why

Nonprofit Tech for Good

Use the “mullet” philosophy when writing website and blog headlines. Use your keywords in front (the business), and the rest of the headline (the party) in the back. By Maryanne Dersch , a speaker, coach, and creator of the Superstar Fundraising Academy. She is also the author of Courageous Communication: How Codependence Is Making Your Nonprofit Brand Boring and What to Do About It.

Post-Pandemic: Rebuilding Your Volunteer and Financial Base

Bloomerang

Reading the headlines it seems that the government has stepped in to help the nonprofits sector survive. Now as the vaccine rolls out across cities, states, and further afield, we may have that long hoped for normality cresting the horizon.