Ready to Respond: Real-Time Lessons in Preparedness from the Headlines and the ACLU

Connection Cafe

Over the weekend, the American Civil Liberties Union (ACLU) received $24,164,691 from 356,306 online donations. To put this surge of donations into perspective, the ACLU raised a typically raises $4M in online giving annually.

Five Ways to Ensure Your Event Makes Headline News

Connection Cafe

Let’s look at ways to make your event stand out from the crowd and grab some headlines. Walk into a coffee shop in any size town, and you will see a bulletin board chock-a-block with posters for charity walks, runs, and similar events.

Trending Sources

Upworthy Type Headlines: To Like or Dislike?

Frogloop

Upworthy, a site that focuses on curating social cause related videos and content has been receiving a lot of media attention for changing how bloggers write headlines. Has your organization tested Upworthy like subject lines or headlines?

The Nonprofit Weekly Roundup: An Aretha Tribute, Upworthy Headlines, and Blogs You Should Be Reading

Connection Cafe

Upworthy Type Headlines: To Like or Dislike? Upworthy has totally nailed the ‘stop whatever it is you’re doing and read this and then go share it with everyone you know’ headline. I completed my annual review last week.

New Pew Internet survey sheds insights on location-based services - National U.S. Headlines | Examiner.com

AFP Blog

Headlines | Examiner.com : The continuing influence of digital technology has spurred new practices when it comes to using smartphones. New Pew Internet survey sheds insights on location-based services - National U.S. A new survey published Thursday by the Pew Research Center''s Internet and American Life Project revealed a gradual rise in the use of local services in the United States along with the increasing adoption of smartphones

5 Must Haves for Every Good Blog Post

SocialFish

Engaging Title/Headline. Headline hacking’ and ‘link bait’ are just a couple of the terms used to describe the art of crafting an intriguing headline. A good headline should include a few elements to make them really juicy: 1. bold headlines.

5 Facts About Online Average Gift Size

Connection Cafe

It made for interesting tweets and blog post headlines about online giving trends, but it wasn’t very useful. I have a confession to make. I used to believe that online average gift size was a vanity metric.

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Help Us Promote Community Manager Appreciation Day January 23

SocialFish

Behold: There will be an eight hour, live webathon from 9am to 5pm EST featuring some outstanding speakers and community manager panels, headlined by Jeremiah Owyang, the founder of Community Manager Appreciation Day. Can you help us promote Community Manager Appreciation Day?

The Art of Less As More: Micro Content

Beth's Blog: How Nonprofits Can Use Social Media

The e-book also points out that headlines may be the most basic type of micro-content, and have been a part of print publications for decades – think newspaper headlines. Visual.ly has published this really useful and free e-book on Micro Content.

10 Ways to Improve Your Donation Page and Raise More Money

Tech Soup Blog

Start with a Strong Headline. The single most effective way to improve a donation page is with a clear and compelling page headline. The best headlines are succinct and to the point but also tap into the reason your donors are motivated to give in the first place.

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Content Curation: Are You A Fire Hose or A Focusing Lens?

Beth's Blog: How Nonprofits Can Use Social Media

If that headline caught your attention, thank Robin Good , a virtuoso content curator, who will join me remotely from Italy when I do a talk on content curation at the next Social Media 4 Nonprofits Conference in January. Flickr Photo by Salendron.

OMG! You Won’t Believe What Facebook Just Did To Click Bait!

John Haydon

In their News Feed FYI , Facebook says that people prefer headlines that help them decide if they want to read the article before they click. The Takeaway: Write headlines that clearly tell people what they’ll get after they click.

Why Well Designed Landing Pages Are a Must

NonProfit Hub

You also want to have a strong headline that complements the anchor text that got them there. For example, if someone clicked on a link in an email that said, “Register for XYZ event,” then the headline on the landing page should reflect that anchor text.

The Surprising Truth About Donor Fatigue And What Nonprofits Can Do To Avoid It

Beth's Blog: How Nonprofits Can Use Social Media

Dreadful disaster stories are still making headlines; isn’t the public tired of giving? For example, we saw that donations to the South Asia Floods (starting August 17) increased after Harvey Floods led the headlines in August 28-20. Photo by Fuel Relief Fund on GlobalGiving.

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How Medium Can Help Your Nonprofit Tell Its Story

Frogloop

Not hits, not sexy headlines. No, we’re not suggesting your nonprofit goes to a medium to get a glimpse of your successful future, we’re encouraging you to check out the ever-growing social blogging platform, Medium, founded by Ev Williams, who is also the co-founder of Twitter.

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Mindful News Consumption Tips for Nonprofit Professionals

Beth's Blog: How Nonprofits Can Use Social Media

One communications director shared that she scans the headlines every morning and only goes deep into stories that are relevant to their communications strategy and limits her time. In the last few weeks, we have been pummeled with disturbing headlines about the current events.

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Does your org do advocacy work? You may need this.

SocialFish

This easy-to-use tool can be used for researching influence background on corporate correspondence, adding context to newspaper headlines or discovering who is behind political fundraising solicitations. Subtitled, Reason no. 637,278 why you should switch to Gmail.

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Understanding the Rage-Donation: How to Engage Beyond the Episodic Gift

Connection Cafe

Episodic donors give to nonprofits in response to disasters and tragic events, viral campaigns, and in reaction to the latest headlines. Today’s headlines, timelines, and tweets are causing supporters to respond in record numbers for a variety of different nonprofit organizations.

How to Plan the Fall Fundraiser Everyone Will Be Talking About

Connection Cafe

Make headlines and use social media to generate buzz. Here are two other great resources to help you make headline news: Five Ways to Ensure Your Event Makes Headline News.

Creating a Natural Conversation on Your Donation Landing Pages

NonProfit Hub

They have a good headline at the top of the page, and they use a three-column layout that mirrors their branding throughout the site. The “above the fold” idea was originally created for traditional newspapers so that a folded paper on a newsstand would still display the daily headlines.

Actigiving—The Next Phase in the Evolution of Episodic Giving

Connection Cafe

Today’s headlines, timelines, and tweets are causing supporters to respond in record numbers for a variety of different nonprofit organizations. Goodbye, slacktivism. Hello, actigiving.

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New Study: Donations Decline for Nonprofits

Frogloop

So what was the big picture "headline?" The Increase in Revenue Per Donor Is Still Not Compensating for the Declining Quantity of Donors," Paige told us is the headline from the survey.

3 SEO Strategies To Increase Your Nonprofit’s Online Reach

TechImpact

Your keywords should be evenly distributed between your content and your headlines to make the biggest impact online. Image courtesy of Vudu Marketing. Your nonprofit is only as successful as its reach, and in today’s internet focused marketplace your reach is driven by your online presence.

How Does Your Content Compare? Tips for Improving Click-Through & Conversion Rates

NetWits

While this example tested photos and a call to action image color, you could also test the headline, content, layout, and “hook.”. Nonprofits have become more sophisticated at driving traffic to their websites. Direct mail may use different friendly URLs to test response rates.

Blog Tips to Boost Your Web Traffic

Frogloop

Utilize bullets, short paragraphs, and bolded headlines to make the blog posts scannable. Headlines – Use short, catchy headlines that summarize blog posts. Did you know that there are over 156 million public blogs, according to Wikipedia.

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph). Ever buy something that’s “one size fits all?” Maybe a hat or pair of gloves?

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3 Mobile Compatible Nonprofit e-Newsletters to Subscribe To and Learn From

Nonprofit Tech for Good

Large headline, minimal text, visuals prioritized, and large tappable. With 51% of email now being opened on a tablet or smartphone, nonprofits would be wise to redesign their e-newsletter as soon as possible.

Is SEO Dying, Or Do You Just Need to Revitalize Your Content?

Frogloop

Headlines are everything. It''s true, a headline can make or break whether someone will click through to read your content. One way to come up with great headlines is to brainstorm several headlines at once. SEO certainly has its critics. Some call it snake oil.

OMG! You Won’t Believe What Facebook Just Did To Click Bait!

John Haydon

In their News Feed FYI , Facebook says that people prefer headlines that help them decide if they want to read the article before they click. The Takeaway: Write headlines that clearly tell people what they’ll get after they click.

How To Create More Content, Faster, Without Sacrificing on Quality

SocialFish

Start with one headline. Then make a few branches from that headline and create other headlines that could cover other aspects or angles from the original.

10 Blog Design Best Practices for Nonprofits

Nonprofit Tech for Good

Use large font for headlines and body text. To accommodate today’s Internet users, at minimum your headlines should be 18 point and your body text 13 point.

10 Tips to Improve Your Year-end Donation Pages

Tech Soup Blog

Feature a Clear Call-to-Action Headline. The most effective way to answer both is with a clear and compelling page headline. The best headlines are succinct and to the point but also tap into the reason your donors are motivated to give in the first place.

Making Data Engaging: Designing The Nation's Report Card (Part 1)

Influence

In early November, you might have seen headlines such as this one, from the Washington Post: “ U.S. In early November last year, the news headlines were bursting with news about the 2013 results from the National Assessment of Educational Progress (NAEP) assessments for mathematics and reading, and how for the first time ever this exciting data was available to all through a new set of engaging and interactive charts.

Nonprofit Trends: Charitable Giving in 2013

NonProfit Trends

The headline from the report wasn’t overly optimistic: charitable giving in 2012 was nearly flat, up 1.7 Earlier this month, the company I have the privilege of leading released its 2012 Charitable Giving Report.

The Secret To Social Media Engagement: Kiss A Squirrel!

Beth's Blog: How Nonprofits Can Use Social Media

Craft good headlines. Here’s an excellent cheat sheet that can help you write more engaging headlines. Here’s more tactical tips from Upworthy: Find or create great content. Write at least 25 headlines —simply because your first one will likely suck. Avoid giving it all away in the headlines. Edit headlines and descriptions on Facebook, if necessary. “I kissed a squirrel & I liked it” #ReplaceGirlWithSquirrelInASong.

5 Often Overlooked Tips for Maximizing Online Donations

SocialFish

Add punch to your headline. A strong, compelling headline (with keywords for SEO purposes) can draw the right people to your organization. One way to give your headline more power: Combine it with an abbreviated version of your Mission statement.

Back to Basics: 5 Essentials Steps to Email Marketing

NonProfit Hub

Pay Attention to Your Subject Line and Headline. If readers open the email, the headline will make a large difference in whether they read the entire email or not. On average, 8 out of 10 people will read headline copy , but only 2 out of 10 will read the rest.

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Four Steps to Write the Right Content on your Nonprofit Blog

NonProfit Hub

Captivate with headlines. Headlines are another great way to split up your content. Maintaining a blog is like running a marathon. You can’t just do it on a whim—you have to be in it for the long run, otherwise you won’t be rewarded.

Is 2013 the Year of Video for Nonprofits?

Beth's Blog: How Nonprofits Can Use Social Media

If you follow social media guru Mari Smith, you have no doubt noticed the headline ” The Year of Video ” and promotion for a free webinar on the ins and outs of video creation, video production, video marketing for small businesses on Jan.

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This Digital Marketing Process Will Make You Write Better Content

Nonprofits Source

Each headline and subsequent sub-headlines should lead the reader to the conclusion you are trying to make. Write A Headline That People Want To Click. I tend to brainstorm headline ideas as I write and make adjustments up to the moment I hit publish.