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Challenging Conversations—Tackling Risk

.orgSource

These conversations are limited to bottom-line issues. The conversation can easily devolve into unproductive speculation. Evaluating where the blind spots lie in your organization is one way to begin approaching these difficult conversations. Evaluate New Initiatives Strategic risk is a different story.

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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

3) Conversions : This is one of the most important metrics to analyze if you set up conversion actions in your account. For example, if you set up a conversion action for when someone donates to your nonprofit, you will be able to see the campaign, ad group, keyword, search term, and ad copy that led to that conversion!

Google 268
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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Accurately measuring the performance of marketing efforts is crucial for nonprofits to evaluate and optimise their strategies to make the most of precious resources. How people are using their website. What is a GA4 Conversion?

Track 251
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Stay the Course Through Changing Weather—Strategic Advice From Association CEOs 

.orgSource

Our books “Positioning for Success in an Era of Disruption” and “An Entrepreneurial Approach to Risk, Courage, and Transformation,” summarize those conversations. We thought we could help our colleagues prepare for that disruption by gathering advice from people who greet change as an unexpected advantage. Be the disruption.

Advice 170
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How Water.org Adapted Their Social Media Content Strategy in Response to COVID-19

Nonprofit Tech for Good

The COVID-19 pandemic has fundamentally changed the way organizations execute their social media plans. Posting without a mindfulness of the trending topics and conversations can cause organizations to appear insensitive and tone-deaf. Water.org’s Senior Content Creator, Moree Lambeth explains. “As Watch Video.

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Lead From the Human Side of Technology

.orgSource

That dramatic entrance has changed the role of CTOs. If you’ve participated in a website redesign or AMS conversion, you know it is not always an easy process for either the experts or the novices, especially when teams are unaccustomed to working across disciplines. Try taking these EI quizzes for a more comprehensive self-evaluation.

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Beyond the Newest Philanthropy Buzzword: Knowledge Work Is Core to Equitable Change

sgEngage

Knowledge work is growing because it sits at an important intersection between grantmaking and equitable change. Whether you are working within a funding organization or on the ground in social change, developing an effective knowledge practice will help to advance strategic missions and goals.