Google Analytics - Site Search
AUGUST 17, 2011
When you think of search engines, you probably think of Google, but maybe not Google Analytics. Your site probably has search functionality, so use Google analytics to track it. If you find things that people are searching for, maybe they need to be promoted more heavily on your site. People often browse individual websites and only search as a last resort (ecommerce sites are notable exceptions to this rule). Look at the URL of the search results page.