Storytelling, Design, and Communicating With Your Audience


The first step is articulating a strong story about the organization, then making sure that every element on the website reinforces that. Samihah Azim. Product Design Manager. Bluenose Analytics.

Using the Power of Story to Run a Successful Peer-to-Peer Campaign

Connection Cafe

A personal story is an articulation about the values, beliefs, and events in someone’s life that have lead them to give and now fundraise. To articulate this, Ganz developed a storytelling model based on challenge, choice, and outcome.

Trending Sources

Even More Benefits to Tracking Outcomes

Connection Cafe

The ability to better articulate the work, by both funder and grantee partner, ensures these new champions of philanthropy can be confident of the return on investment, in the form of specific and measurable impact.

Track 139

4 Important Considerations Before Investing in Today’s Technology for Tomorrow

Connection Cafe

Be sure to articulate your expectations so you’re up and running in no time. What technology is best? How can I get the most out of my software solution? If you’ve ever asked yourself these questions – you’re not alone. As an account executive for foundation management technology solutions at MicroEdge + Blackbaud , I get asked these questions a lot.

[Part 1] Make A Case For Your Nonprofit’s CRM


Additionally, it can be sometimes difficult to articulate exactly how a CRM can do all these great things we just outlined. Identify those individuals and be able to articulate how that specific employee will benefit. Image courtesy of Waiting for the Elevator.

4 Tech Trend Predictions for Nonprofits for 2016

Connection Cafe

npTech2016: “It’s not just about a phone, it’s about delivering data whereever you are” Westmoreland and MacLaughlin articulate that our expectations of mobile will only grow in 2016.

Trend 112

How Corporate Volunteering Programs Benefit Everyone

Connection Cafe

The key is to begin by considering the ways in which your employees can more meaningfully give back, share their experiences, inspire their peers and help your organization more clearly articulate an effective impact story.

Tips and Tools to Build Your Organization’s Brand

NonProfit Hub

Articulate Your Message. The secret to successfully communicating your brand to audiences is knowing what you want to say, and articulating that message so nobody can be confused. An organization’s brand is much more than what meets the eye. There’s strategy, planning and effort that go into it. At Cause Camp , Shala Wilson Graham talked about anything and everything that is related to branding and how nonprofits can improve.

Three Tips To Improve Social Media Results

Beth's Blog: How Nonprofits Can Use Social Media

It might not matter if you’re very effective at serving people, if you can’t articulate that clearly. Also, the people with the most resources have the most demands on their time, so you need a pitch that you can articulate in maybe around forty-five seconds or so.

How to Build Great Organizations for Greater Societal Impact

Connection Cafe

Here are some of the principles articulated in Pillar 5 of the Performance Imperative: The board, management, and staff take on the challenge of collecting and using information, not because it’s a good marketing tool and not because a funder said they have to.

Impact 112

After Rebranding Your Nonprofit, Then What?

Connection Cafe

A successful brand will help you engage generational donors, maintain relevance, shift audience perceptions, and clearly articulate your organization’s purpose. Each year, I crisscross the country speaking at various nonprofit conferences.

How To Craft A Better Brand Story


How can we articulate feeling? Feelings are your brand. Your association’s brand is the sum of the feelings members and the broader community have about the association. Brands are about feeling and emotion; not tangibles.

Story 50

Can Data Bring Foundations and Nonprofits Closer?

Connection Cafe

These foundations and nonprofits are collaborating on a deeper level, structuring initiatives based on a common language of giving with an articulation of an action plan for achieving intended impacts.

Hot Association Jobs – July 12


Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. .

Job 46

Cloudy With a Chance of.

Connection Cafe

If you, like me, have ever struggled to come up with an articulate explanation of what this whole "cloud computing" this is, look no further, because Salesforce has you covered. Author: Noah Cooper.

How To Develop Your Nonprofit Operating Reserves

Connection Cafe

The real takeaway here is to be able to articulate why the particular reserve funds exist for your organization and what their purposes are, rather than getting hung up on the aggregate number.

Ratio 89

Share Your Posts on Measurement and Learning from Your Data: January Blog Carnival

Beth's Blog: How Nonprofits Can Use Social Media

The art part is how you articulate your organization’s measure of success and formulate strategies to realize that success. The science part of the equation starts with a solid methodology and tools. Photo by Notemily.

Do You Work for A Nonprofit That Promotes A Culture of Wellbeing in the Workplace?

Beth's Blog: How Nonprofits Can Use Social Media

I have embraced this approach myself and I make it clear to my team that I would rather not get a pre-dawn email , but instead get a more fully articulated idea after they have had time to contemplate it and strategize on how to make it effective.”.

Are we trying to automate the “human” out of social media?


Here’s an excerpt: “I don’t know yet how to articulate this properly, but if you look at the Altimeter report , and the screenshot of the 5 use cases in particular – where are the people?

Cool Association Social Media Jobs This Week – March 2


Guide the strategy for all communications, website, and public relations messages and collateral to consistently articulate and strengthen the AMAF’s mission and brand. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

Job 51

My Theory of Practice

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology My Theory of Practice July 10, 2008 I finally had the reason to begin to more completely articulate my theory of practice.

Responsive Design for Peer-to-Peer Fundraising

Connection Cafe

During visual design, we treated each breakpoint individually to ensure we articulated the ideal look and feel for each screen size. When we design a nonprofit site, creating a responsive design is almost always a requirement. Going responsive just makes sense!

What software freedom means to me

Zen and the Art of Nonprofit Technology

I realize that I haven’t talked about this in a while, and I’m not sure I’ve actually ever articulated this completely on this blog. Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology What software freedom means to me June 25, 2008 I got some interesting comments on the last post about Linux desktops.

Boost Your Innovation Efforts with Lean Startup


There is: lean startup methodology, as most fully developed and articulated
by Eric Ries in his 2011 book The Lean Startup.

Into Focus: Benchmarks and Best Practices for Nonprofits and Video

Beth's Blog: How Nonprofits Can Use Social Media

When I was interviewed for this report several months, a post I wrote called “ Social Media Is Engagement With Purpose ” was fresh in my mind and I think the same advice applies to video. To measure success of your video, you need to articulate a goal.

Grantseeking in 2017: Know the Scene — Be Bold!

Tech Soup Blog

Lovely, articulate, and bold vision. For years I have preached the importance of understanding the true need, the real issue that your organization is trying to solve, and making sure that need is clearly documented and articulated in grant requests.

Your Brand Is Not A Logo


Do you need to do a better job of articulating why the mission matters? Your brand is not advertising. Your brand is not a clever name for a product.

Foundation Revenue Grows 4.7 Percent

Connection Cafe

Overall giving to 96 foundations representing over $414.6 million in annual revenue grew 4.7 percent in the three months ending in June 2015, compared to the same period in 2014, according to a Foundation Index introduced this month by Blackbaud. Giving to those foundations grew 7.6

Nonprofit Web Design Process: Summary

Connection Cafe

Visual Design : How we articulate the creative vision for the site and combine the aesthetic with the solid foundation of User Research and Information Architecture.

4 Tech Trend Predictions for Nonprofits for 2016

Connection Cafe

npTech2016: “It’s not just about a phone, it’s about delivering data whereever you are” Westmoreland and MacLaughlin articulate that our expectations of mobile will only grow in 2016.

Trend 48

Can “Viral” Videos Really Create Social Change?


And a story of now articulates the present as a moment of challenge, choice, and hope,” says Ganz.

Nonprofit Feasibility Studies: 6 Game-Changing Best Practices

Connection Cafe

More often than not, the success of your campaign will depend on how well you’ve articulated and backed up your case for support, and whether you’ve applied the results of the feasibility study. .

Does Your Nonprofit Organization’s Culture Eat French Fries for Breakfast?

Beth's Blog: How Nonprofits Can Use Social Media

Organizations must support staffs’ self-care efforts through clearly articulate values, policies, and programs. Flickr Photo by Kris Krug. I’ve been working on my next book, The Happy Healthy Nonprofit , with Aliza Sherman.

10 Benefits of Social Media

Connection Cafe

I couldn't very well articulate the benefits of social media for an organization and the idea (temporarily) died. Author: Cheryl Black. A couple jobs ago I was working in a mid-sized nonprofit and trying to sell the communications director and executive team on the idea of launching a Facebook page. As a recent college grad at that time, I knew people and organizations were connecting on social media but that our organization should be there was really more of a gut feeling.

Social Media: Ask What’s the Change, Not the Return!

Beth's Blog: How Nonprofits Can Use Social Media

It requires stakeholders to articulate underlying assumptions which can be tested and measured, and it also charts an incremental path towards results. Engage Media's Theory of Change.

3 New Year’s Rituals for Nonprofits That Can Boost Professional Success

Beth's Blog: How Nonprofits Can Use Social Media

2) Identify “My Three Themes”: I do a combination of Peter Bregman’s theme for the year , and Chris Brogan’s “ My Three Words.” Chris Brogan’s ritual suggests selecting three words, but I modify it by articulating key themes.

6 Tips for Creating Engaging Email Newsletters

NonProfit Hub

If you haven’t articulated your newsletter’s goals recently, or you are just starting to plan a new newsletter, it’s important to sit down with your team, establish a list of primary objectives , and prioritize them. Sponsored by iContact.

Fundraising Basics: [Part 1] How to Create and Provide Value to Your Donors

Connection Cafe

Number three, how do we articulate and communicate our impact to others? Overall U.S. giving was up 4.9% during 2013 while online giving was up 13.5%. In order to see those types of increases in fundraising performance it’s essential for you to get the basics right.

Introducing Abbott Square Part 6: Two Prioritization Techniques We Used to Negotiate a Great Lease

Museum 2.0

But the answers hewed to the priorities articulated through these two exercises. This is the sixth in a series of posts on the Santa Cruz Museum of Art & History ( MAH )'s development of Abbott Square , a new creative community plaza in downtown Santa Cruz.

Trends in the Nonprofit Sector

Connection Cafe

As a change agent, I also like to articulate my perspectives on changes that I consider important to embrace. Author: Vinay Bhagat.

Trend 39