Why You Should Start Creating a Mid-Level Donor Program ASAP
SEPTEMBER 21, 2018
By focusing a little extra energy on your mid-level donors, you can raise more money and create a quality pipeline for your major gifts officers. Provide them with sophisticated content and create calls, webinars, or events to provide them deeper insight into the organization. Your major gifts team is probably already creating incredible content that can be adapted to share with your mid-level audience.