The Value of Knowing Your Website’s Conversion Rate

Byte Technology

Our article talks about website conversion – its definition, examples, how to calculate them, and what a reasonable conversion rate looks like. Your conversion rate is the percentage of people who have completed your desired action. How to Calculate Website Conversion Rate.

Inside the Encompass Ratings System Culture & Community Beacon Launch

Charity Navigator

Written by Stephen Rockwell, Chief Ratings Technology Officer, and Ofira Bondorowsky, Director of Ratings & Nonprofit Engagement, at Charity Navigator. Charity Navigator’s Encompass Rating System evolution marks another significant milestone with our Beta V3 release today.

Rate 62

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

What Apple’s privacy changes mean for email open rates


That means we’d actually see open rates go up for those who choose this option (probably most people), because pixels would be loaded for every email—but we won’t know if those people are actually opening emails or not. Read time: 3 minutes.

Rate 67

How to Reduce the Bounce Rate on Your Nonprofit Blog


bounce rates nonprofit blog Imagine you’ve written a great post for your nonprofit blog -- we’re talking awesome title and everything. And after sharing it with your subscribers + across your social networks, you’ve finally got visitors coming to your post + reading it. Great! Then what? Are visitors perusing your other posts, navigating your landing pages, or checking out the amazing content offers on your site? Or do they just bounce?

Rate 159

What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign


Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year. Here is how spam rates affected nonprofit fundraising last Giving Tuesday, and what you can do to ensure a successful 2018 campaign. emails, and the average spam rate for nonprofit fundraising appeals remained high, at 20.34%. However, this was an encouraging decrease from a whopping spam rate of 36.68% in 2016.

Rate 117

Rate of nonprofit job recovery slows significantly in April


However, with fresh losses during April, the recovery rate for both health care and educational institutions fell into the negative column. Part 3 | Months to recovery at recent rates. Reprinted from the Johns Hopkins Center for Civil Society Studies.

Rate 65

7 Ways to Increase the Open Rate of Your Nonprofit Email Newsletter


marketing open rates newsletter Distributing a regular newsletter requires a lot: curation, content creation, and then there’s capturing the attention of your audience despite inbox overcrowding.

Rate 190

Meet the Team: My Nonprofit Journey - Tyler Stahl

Charity Navigator

We are extremely honored to be a part of the nonprofit community where our footprint (and our ratings!) This means that I manage our website, from star rating pages, to the Giving Basket, to charity search results.

Team 52

We Got 50% Open Rates After Changing 1 Thing About Emails


In fact, we saw our open rates soar to 50 percent. The post We Got 50% Open Rates After Changing 1 Thing About Emails appeared first on The See3 Blog. email email marketing nonprofit communications open rateWe stopped including one thing in our weekly DoGooder Dispatches emails, and our subscribers loved it. Here's what we changed to connect with a stronger, more engaged email audience.

Rate 81

Meet the Team: My Nonprofit Journey - Matthew Viola

Charity Navigator

We are extremely honored to be a part of the nonprofit community where our footprint (and our ratings!) It is a cohesive team that I am proud to be a part of, and one that compiles thousands of ratings and efficiently handles thousands of customer support inquiries a year.

Team 64

Meet the Team: My Nonprofit Journey - Marisa Andreazza

Charity Navigator

We are extremely honored to be a part of the nonprofit community where our footprint (and our ratings!) analyst analyst team encompass rating system meet the team ratings Star Rating System

Team 61

Continuing a Shared Love of Generosity

Charity Navigator

charitable donations charitable giving Charity ratings donors giving back impactful philanthropy nonprofit ratings Philanthropy ratingsMy wife grew up poor. Her father was killed in a tragic accident when she was a toddler.

Fourteen Ways to Improve Your Open Rate


Writing last month's post about how NTEN differentiates between types of open rate made me think about the ways we've worked to boost our numbers. Despite the increased volume, we've managed to increase our absolute open rate year-over-year. Looking just at our webinar messaging, we saw an open rate of roughly 22.5% We've made list growth a continuing concern – not just to fight the inevitable churn , but because new subscribers open our messages at a much higher rate.

Rate 73

Mind Games: Using Psychology to Increase Email Open Rates

Byte Technology

Consider these four tricks for increasing email open rates by tapping into the inner psyche we all possess. • Cognitive dissonance—a state of conflicting attitudes, beliefs or behaviors—has been shown to increase open rates. So insert a query in the header and see if doing so increases open rates. The post Mind Games: Using Psychology to Increase Email Open Rates appeared first on Byte Technology’s Nonprofit Web Design Insights Blog.

Mind 100

Fundraising Ideas to Reverse the Trend of Declining Email Response Rates


Fundraising email click-through rates dropped 27 percent and response rates were down 21 percent from 2011. This follows a recent trend that email click-through rates have declined across all industries. Epsilon and The Email Institute’s Q3 2012 report indicated overall click-through rates have fallen from 5.5 It’s worth noting that the eNonprofit study did find email click-through rates varied significantly by nonprofit sectors.

Rate 190

On the value of donor database ratings

Robert Weiner

Bottom line – (our software) received more “Excellent” ratings than any of the over 33 products reviewed! My response: These reports are definitely useful — if a vendor is rated well they’re worth considering (assuming the rating criteria are appropriate for your needs) and if they’re rated badly they’re probably not. A colleague forwarded the following email from a vendor and asked how I think a potential buyer should respond.

Rate your CMS!

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Rate your CMS! So go rate your CMS ! { April 23, 2008 NTEN is doing some great work getting information about the use of different kinds of tools in the sector, and how people are using them. and how they like them. They are doing a CMS satisfaction survey, and the more info that they get, the better.

Rate 100

Do You Know Your Nonprofit's Facebook Page Churn Rate?


Basically, "churn" is the term used to describe the rate at which subscribers – be they in your email lists, Facebook fans, Twitter followers, etc. Thanks to the eBenchmarks Extra on Facebook findings from our latest study, we found out: You'll need to factor both "un-likes" and "un-subscribes" into your calculation of the churn rate for your Facebook page. The average churn rate in 2010 for nonprofits in our research sample was 14%.

Rate 75

How Nonprofits Can use Charity Navigator for Benchmarking, Leading to Strategic Growth

Charity Navigator

benchmarking charitable giving disaster philanthropy disaster relief encompass rating system nonprofits pay-what-you-can cafes Philanthropy SBP Star Rating System

Boosting your visibility and funding by listening to the people you serve

Charity Navigator

charities community engagement constituent feedback Culture & Community Encompass encompass rating system nonprofit ratings nonprofitsPeople are paying more attention to how nonprofits listen to the people they serve.

Fund 66

Understanding Conversion Rates in Google Analytics

Byte Technology

The post Understanding Conversion Rates in Google Analytics appeared first on Byte Technology’s Non-Profit Web Design Insights Blog. Google Analytics, still considered the go-to tool for individuals and companies seeking to understand how effective their websites are to visitors and users, has certainly changed the way websites are designed, redesigned and administered.

Rate 140

Event Management Software: 43 First-Rate Tools for Any Organization [2019 Update]

Wild Apricot

If you’re looking to managing your events easier, here’s a list of 43 event management software tools that can help you out from mobile apps to all-in-one solutions

Rate 106

Don’t be Fooled by Message Open and Click-Through Rates


The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. And that’s what the conversation should be around: constituent engagement, not open and click-through rates. For example, if I send one email to 10,000 people and 2,000 opens the email, I have an open rate of 20 percent. Figure 1: Opens and open rate. Figure 2 : Clicks and click rates. Figure 3 : Unsubscribes and unsubscribe rates.

Rate 126

Reflections on 2020 as we move forward into 2021: A message from Michael Thatcher, President & CEO, Charity Navigator

Charity Navigator

2021 goals encompass rating system impact impact and results Impact Philanthropy impactful philanthropy new year new year 2021 Philanthropy Star Rating System

Rate 66

Increase Open Rates and Click-Throughs with 5 Follow-up Email Techniques from Top Nonprofits


Most people who’ve been doing email communication for any length of time understand that too many emails equals increased unsubscribes, lower open rates and lower click through rates. But with average nonprofit open rates at 13% and click-through rates at 2.1% Just be sure to monitor your opt out rate – an average one is 0.19% – and your open and click-through rates when sending follow-up emails.

How To Reduce Your Employee Turnover Rate

Eric Jacobsen Blog

Knowing why an employee leaves your company can help you to reduce your employee turnover rate. That's because you can use the reasons a departing employee provides to gather information about processes, people and departments that might need some redirection to correct situations that may have contributed to the employee's reasons for leaving. So, do an exit interview whenever possible with each departing employee.

Rate 40

Maximize ROI by Minimizing Spam Rates

NonProfit Hub

If the rates are high enough they will automatically have your emails sent to spam or deleted. So if your spam rate is 9%, you are losing out on the potential to be making an extra $10,800 from your email marketing each year. These metrics can help you see who isn’t getting your messages and why bounce rates are occurring and minimize them. Ultimately, spam rates are in your control. Don’t lose out on this opportunity due to high spam rates.

ROI 47

Stewarding #GivingTuesday: Increase Your Retention Rate

Connection Cafe

Assuring you have a successful retention rate starts with these four steps: Inform: Your community needs to know about your involvement. Next you will need a stewardship plan to secure retention rates. The week of and after #GivingTuesday is critical to your donor retention rate. #GivingTuesday is the largest global day of giving and it’s fast approaching. According to, over $300 million was raised online in 2017, totaling 2.5 million gifts.

Rate 30

Easily Measure Conversion Rates by Setting Goals in Google Analytics

NonProfit Hub

The post Easily Measure Conversion Rates by Setting Goals in Google Analytics appeared first on Nonprofit Hub. Google Analytics can be overwhelming and confusing, but setting up Goals in your Google Analytics account helps to narrow down what you need to be looking at. Forget the hundreds of metrics that are being spat out and focus on what matters most for your nonprofit.

Rate 59

How Removing Overhead Can Improve Donation Rates

NonProfit Hub

Even if you have an acceptable rate, you can still come up on the short end when it comes to donation time. Against the seed fund, mission-focused received 80 percent more donations and it also out-performed the matching donation rate by 94 percent. The post How Removing Overhead Can Improve Donation Rates appeared first on Nonprofit Hub. One number can doom a nonprofit’s fundraising efforts before they even begin.

Rate 50

Donor Perspective: Leveraging Charity Navigator to Benchmark deserving nonprofits

Charity Navigator

benchmarking charitable giving charities hot topics nonprofits Philanthropy Star Rating System

Click-through Rates, Compelling Links and Your End of Year Fundraising Appeal


Reviewing the way you use links may be a good place to start – effective link copy and placement can have huge effects on click through rates and related fundraising results. Making link copy compelling will have immediate effects on click through rates. The 2010 eNonprofit Benchmarks Study found that as click-through rates increased, so did conversion rates. Wondering how to get more from your holiday email appeals ?

Rate 137

4 Tactics to Maximize Email Deliverability Inbox Placement Rates

Connection Cafe

Starting during the weekend of Black Friday, Cyber Monday and #GivingTuesday in 2016, Gmail introduced a new method for measuring the quality of engagement when it comes to email deliverability from the email sender to determine if an email should be delivered to an inbox, known as the inbox placement rate. Here are 4 quick strategies that you can adopt right now to move closer to maximizing your email inbox placement rates: Quality over quantity.

Rate 31

Constituent Feedback: Pace Center for Girls - Why is listening, reflecting and acting on feedback mission critical?

Charity Navigator

an Encompass rated organization with an overall 100 out of 100 score, which includes a perfect score of 100 within the Culture & Community beacon where Constituent Feedback resides. constituent feedback Culture & Community Encompass encompass rating system Pace Center for Girls Inc.

Debunking the open rate | Beaconfire Wire

Allegiance Group

» Debunking the open rate Posted Monday, June 30th, 2008 at 2:01 pm by Jo (31 posts) When you’ve worked hard on an email campaign, you want to know how well it did. Depending on your CRM/email service, you probably have a plethora of statistics to consider: send rate, open rate, click-through rate, hard fails, soft fails… the list is either fantastic or overwhelming, depending on your point of view. So open rate should be pretty important, right?

Rate 40

How Does Your Content Compare? Tips for Improving Click-Through & Conversion Rates


Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Most importantly, it will also track click-through and conversion rates, how many visitors left your site and when the test reached statistical significance. Winning is defined as the content with the best click-through and conversion rates. Nonprofits have become more sophisticated at driving traffic to their websites.

Rate 123

[Guest Post] Maximize Your Donor Solicitation’s Response Rates

Donor Search

Join me in welcoming Marvin Dawson, Vice President of MMI Direct, for his thoughts on how to improve donor solicitation response rates.… This blog focuses on the world of prospect research and various related fundraising topics. To diversify our subject matter, we like to feature the work of our friends and colleagues in the community. … Data and Statistics Education Guest Post

Rate 40

Don't Miss Out: 14NTC regular registration rates end January 31st!


Regular registration rates end on January 31st. The 14NTC is coming up soon on March 13-15 in Washington, DC. With over 100 educational sessions in store, a wide range of pre-conference workshops and activities , and over 2,000 expected participants, this will surely be an exciting opportunity to connect, learn, and change! The most important part of the NTC, though, is the community.

Strategies to Increase Nonprofit Donor Retention Rates


Unfortunately, many nonprofits don't feel like they have the luxury of focusing on fundraising strategies that will bring in long-term results, which has led to low donor retention rates. According to the Fundraising Effectiveness Project, the commercial business customer retention rate is 94%. Guess what the nonprofit donor retention rate is? That is an attrition rate of 59%. Between 2006 and 2011 donor retention rates decreased about 10%.

Rate 60

How to Send More Fundraising Emails and Maintain Conversion Rates

Connection Cafe

What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. However, conversion rates of those emails dropped 25%. This is actually the second consecutive year fundraising email conversion rates have declined sharply , continuing a somewhat worrisome trend. Fundraising email conversion rates declined 21% in 2012, according to last year’s report (which compared 2013 to 2012).

Rate 43

How To Reduce Your Employee Turnover Rate

Eric Jacobson

Knowing why an employee leaves your company can help you to reduce your employee turnover rate. That''s because you can use the reasons a departing employee provides to gather information about processes, people and departments that might need some redirection to correct situations that may have contributed to the employee''s reasons for leaving. So, do an exit interview whenever possible with each departing employee.

Rate 30

Learning Retention Rates

Beth's Blog: How Nonprofits Can Use Social Media

Learning Retention Rates Originally uploaded by Eric Rice. Reminds of something I read today about learning design and games. It came from Richard Van Eck's presentation "An Instructional Designer Looks at Digital Game-Based Learning." On pages 20-22 of the mega huge powerpoint bullet points [link] Was Gagne's Nine Events and how games embody them.

Rate 50

Are Email and Click-through Rates Heading South?


It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. For example: Fundraising messaging response rates were down 11% from 2012 levels to 0.07%. Visitors who made it to a nonprofit website’s primary donation page converted at a rate of 15%.

Rate 59