The Value of Knowing Your Website’s Conversion Rate

Byte Technology

Our article talks about website conversion – its definition, examples, how to calculate them, and what a reasonable conversion rate looks like. Your conversion rate is the percentage of people who have completed your desired action. How to Calculate Website Conversion Rate.

How to Increase Conversion Rates Using Pardot

Cloud 4 Good

Increasing website conversion rates is a perpetual priority for both higher education institutions and nonprofit organizations. The post How to Increase Conversion Rates Using Pardot appeared first on Cloud for Good.

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As Encompass Matures, Making Meaning from the Rating System

Charity Navigator

Written by Stephen Rockwell, Chief Ratings Technology Officer at Charity Navigator. Stephen leads the team of charity analysts, program specialists, and development engineers that launched the new Encompass rating methodology and criteria.

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Encompass Advances with A New Rating on Leadership, Strategy, and Adaptability; Invites Nonprofit Storytelling

Charity Navigator

Written by Stephen Rockwell, Chief Ratings Technology Officer at Charity Navigator. Stephen leads the team of charity analysts, program specialists, and development engineers that launched the new Encompass rating methodology and criteria.

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Inside the Encompass Ratings System Culture & Community Beacon Launch

Charity Navigator

Written by Stephen Rockwell, Chief Ratings Technology Officer, and Ofira Bondorowsky, Director of Ratings & Nonprofit Engagement, at Charity Navigator. Charity Navigator’s Encompass Rating System evolution marks another significant milestone with our Beta V3 release today.

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What Apple’s privacy changes mean for email open rates


That means we’d actually see open rates go up for those who choose this option (probably most people), because pixels would be loaded for every email—but we won’t know if those people are actually opening emails or not. Read time: 3 minutes.

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Why is Donor Retention Rate So Important?


Research consistently shows that it almost always costs more to acquire a new donor than it does to retain an existing donor, making your donor retention rate a very important metric to track. What Is Donor Retention Rate? How to Calculate Donor Retention Rate. retention rate. .

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What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign


Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year. Here is how spam rates affected nonprofit fundraising last Giving Tuesday, and what you can do to ensure a successful 2018 campaign. emails, and the average spam rate for nonprofit fundraising appeals remained high, at 20.34%. However, this was an encouraging decrease from a whopping spam rate of 36.68% in 2016.

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7 Ways to Increase the Open Rate of Your Nonprofit Email Newsletter


marketing open rates newsletter Distributing a regular newsletter requires a lot: curation, content creation, and then there’s capturing the attention of your audience despite inbox overcrowding.

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iOS15 Updates and Email Open Rates: What You Need to Know


We want to update you on the effect you will see with email open rates in your email marketing program. Apple has released its much-anticipated iOS15 software update which brings changes to how Apple devices handle privacy, especially for those using the native Mail App.

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Solving the Donor Retention Rate Issue: The Case for Creating a Board-level Donor Thank You Committee


Do you know your organization’s donor retention rate? In 2019, Dr. Adrian Sargent bemoaned the fact that first-time donor retention rates were below thirty percent: “The USA still holds the record for the most shockingly poor pattern of results.

New Email Study Reveals Nonprofit Spam Rates Soared in 2016


The annual report details how and why nonprofit fundraising emails end up in spam folders, calculates the damage spam can do on giving days like #GivingTuesday and during end-of-year (EOY) fundraising, and offers actionable advice for improving your deliverability rates. In the last week of the year, just as EOY pushes reach their peak, spam rates doubled from 2015. Want to learn how to improve your deliverability rates?

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Rate of nonprofit job recovery slows significantly in April


However, with fresh losses during April, the recovery rate for both health care and educational institutions fell into the negative column. Part 3 | Months to recovery at recent rates. Reprinted from the Johns Hopkins Center for Civil Society Studies.

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Go MICRO And Improve Your Response Rates in New Donor Acquisition


For the last 5 or so years, there has been a trend in new donor acquisition : Response rates continue to drop while average gifts continue to rise. Usually, organizations use large compiled files that actually contribute to lower response rates. .

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Meet the Team: My Nonprofit Journey - Bilal Taylor

Charity Navigator

We are extremely honored to be a part of the nonprofit community where our footprint (and our ratings!) In this role I have primary responsibility for building out the Culture & Community “beacon” in our new Encompass Rating System.

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How a Targeted Second Ask Surpassed Its Goal With a Nearly 50% Response Rate

NonProfit PRO

The American Battlefield Trust was $27,000 short of projected revenue for its effort to save 128 acres of Civil War Battlefield in Perryville, Kentucky, in the fall of 2019.

We Got 50% Open Rates After Changing 1 Thing About Emails


In fact, we saw our open rates soar to 50 percent. The post We Got 50% Open Rates After Changing 1 Thing About Emails appeared first on The See3 Blog. email email marketing nonprofit communications open rateWe stopped including one thing in our weekly DoGooder Dispatches emails, and our subscribers loved it. Here's what we changed to connect with a stronger, more engaged email audience.

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Meet the Team: My Nonprofit Journey - Tyler Stahl

Charity Navigator

We are extremely honored to be a part of the nonprofit community where our footprint (and our ratings!) This means that I manage our website, from star rating pages, to the Giving Basket, to charity search results.

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Meet the Team: My Nonprofit Journey - Marisa Andreazza

Charity Navigator

We are extremely honored to be a part of the nonprofit community where our footprint (and our ratings!) analyst analyst team encompass rating system meet the team ratings Star Rating System

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Mind Games: Using Psychology to Increase Email Open Rates

Byte Technology

Consider these four tricks for increasing email open rates by tapping into the inner psyche we all possess. • Cognitive dissonance—a state of conflicting attitudes, beliefs or behaviors—has been shown to increase open rates. So insert a query in the header and see if doing so increases open rates. The post Mind Games: Using Psychology to Increase Email Open Rates appeared first on Byte Technology’s Nonprofit Web Design Insights Blog.

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Meet the Team: My Nonprofit Journey - Zachary Weinsteiger

Charity Navigator

We are extremely honored to be a part of the nonprofit community where our footprint (and our ratings!) The Charity Navigator Advisory System serves as a critical supplement by alerting donors to areas of possible concern that cannot otherwise be captured by our ratings systems.

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Fourteen Ways to Improve Your Open Rate


Writing last month's post about how NTEN differentiates between types of open rate made me think about the ways we've worked to boost our numbers. Despite the increased volume, we've managed to increase our absolute open rate year-over-year. Looking just at our webinar messaging, we saw an open rate of roughly 22.5% We've made list growth a continuing concern – not just to fight the inevitable churn , but because new subscribers open our messages at a much higher rate.

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Fundraising Ideas to Reverse the Trend of Declining Email Response Rates


Fundraising email click-through rates dropped 27 percent and response rates were down 21 percent from 2011. This follows a recent trend that email click-through rates have declined across all industries. Epsilon and The Email Institute’s Q3 2012 report indicated overall click-through rates have fallen from 5.5 It’s worth noting that the eNonprofit study did find email click-through rates varied significantly by nonprofit sectors.

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Meet the Team: My Nonprofit Journey - Lazar Nikolovski

Charity Navigator

We are extremely honored to be a part of the nonprofit community where our footprint (and our ratings!) Charity Navigator encompass rating system executive assistant Lazar Nikolovski ratings Star Rating System

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On the value of donor database ratings

Robert Weiner

Bottom line – (our software) received more “Excellent” ratings than any of the over 33 products reviewed! My response: These reports are definitely useful — if a vendor is rated well they’re worth considering (assuming the rating criteria are appropriate for your needs) and if they’re rated badly they’re probably not. A colleague forwarded the following email from a vendor and asked how I think a potential buyer should respond.

Rate your CMS!

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Rate your CMS! So go rate your CMS ! { April 23, 2008 NTEN is doing some great work getting information about the use of different kinds of tools in the sector, and how people are using them. and how they like them. They are doing a CMS satisfaction survey, and the more info that they get, the better.

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US and Canadian workers report highest rate of daily stress in the world

Charity Village

and Canada reported the highest rate of daily stress in the world during 2020. The post US and Canadian workers report highest rate of daily stress in the world appeared first on CharityVillage. Gallup’s State of the Global Workplace: 2021 Report found that workers in the U.S.

Meet the Team: My Nonprofit Journey - Matthew Viola

Charity Navigator

We are extremely honored to be a part of the nonprofit community where our footprint (and our ratings!) It is a cohesive team that I am proud to be a part of, and one that compiles thousands of ratings and efficiently handles thousands of customer support inquiries a year.

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Do You Know Your Nonprofit's Facebook Page Churn Rate?


Basically, "churn" is the term used to describe the rate at which subscribers – be they in your email lists, Facebook fans, Twitter followers, etc. Thanks to the eBenchmarks Extra on Facebook findings from our latest study, we found out: You'll need to factor both "un-likes" and "un-subscribes" into your calculation of the churn rate for your Facebook page. The average churn rate in 2010 for nonprofits in our research sample was 14%.

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Understanding Conversion Rates in Google Analytics

Byte Technology

The post Understanding Conversion Rates in Google Analytics appeared first on Byte Technology’s Non-Profit Web Design Insights Blog. Google Analytics, still considered the go-to tool for individuals and companies seeking to understand how effective their websites are to visitors and users, has certainly changed the way websites are designed, redesigned and administered.

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Continuing a Shared Love of Generosity

Charity Navigator

charitable donations charitable giving Charity ratings donors giving back impactful philanthropy nonprofit ratings Philanthropy ratingsMy wife grew up poor. Her father was killed in a tragic accident when she was a toddler.

How investing in our people helped us adapt during the COVID-19 pandemic

Charity Navigator

In August 2021, Charity Navigator launched the fourth and final beacon of the Encompass Rating System -- Leadership & Adaptability. In this and future blog posts, we will share stories of Leadership & Adaptability from nonprofits within both rating systems.

Don’t be Fooled by Message Open and Click-Through Rates


The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. And that’s what the conversation should be around: constituent engagement, not open and click-through rates. For example, if I send one email to 10,000 people and 2,000 opens the email, I have an open rate of 20 percent. Figure 1: Opens and open rate. Figure 2 : Clicks and click rates. Figure 3 : Unsubscribes and unsubscribe rates.

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How Nonprofits Can use Charity Navigator for Benchmarking, Leading to Strategic Growth

Charity Navigator

benchmarking charitable giving disaster philanthropy disaster relief encompass rating system nonprofits pay-what-you-can cafes Philanthropy SBP Star Rating System

Increase Open Rates and Click-Throughs with 5 Follow-up Email Techniques from Top Nonprofits


Most people who’ve been doing email communication for any length of time understand that too many emails equals increased unsubscribes, lower open rates and lower click through rates. But with average nonprofit open rates at 13% and click-through rates at 2.1% Just be sure to monitor your opt out rate – an average one is 0.19% – and your open and click-through rates when sending follow-up emails.

How To Reduce Your Employee Turnover Rate

Eric Jacobsen Blog

Knowing why an employee leaves your company can help you to reduce your employee turnover rate. That's because you can use the reasons a departing employee provides to gather information about processes, people and departments that might need some redirection to correct situations that may have contributed to the employee's reasons for leaving. So, do an exit interview whenever possible with each departing employee.

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We need to support legislation on philanthropy’s crappy, inequitable practices

Nonprofit AF

philanthropy accelerate charitable efforts act charity stimulus payout rateHi everyone. This blog post may be a little wonky, but it is important, so thank you for reading it.

Boosting your visibility and funding by listening to the people you serve

Charity Navigator

charities community engagement constituent feedback Culture & Community Encompass encompass rating system nonprofit ratings nonprofitsPeople are paying more attention to how nonprofits listen to the people they serve.

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Meet the Charity Navigator Summer 2021 Interns: Alexis Tonge & Stevensky Mertyl

Charity Navigator

alexis tonge ratings research interns stevensky mertyl summer 2021 interns

Click-through Rates, Compelling Links and Your End of Year Fundraising Appeal


Reviewing the way you use links may be a good place to start – effective link copy and placement can have huge effects on click through rates and related fundraising results. Making link copy compelling will have immediate effects on click through rates. The 2010 eNonprofit Benchmarks Study found that as click-through rates increased, so did conversion rates. Wondering how to get more from your holiday email appeals ?

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Maximize ROI by Minimizing Spam Rates

NonProfit Hub

If the rates are high enough they will automatically have your emails sent to spam or deleted. So if your spam rate is 9%, you are losing out on the potential to be making an extra $10,800 from your email marketing each year. These metrics can help you see who isn’t getting your messages and why bounce rates are occurring and minimize them. Ultimately, spam rates are in your control. Don’t lose out on this opportunity due to high spam rates.

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Stewarding #GivingTuesday: Increase Your Retention Rate

Connection Cafe

Assuring you have a successful retention rate starts with these four steps: Inform: Your community needs to know about your involvement. Next you will need a stewardship plan to secure retention rates. The week of and after #GivingTuesday is critical to your donor retention rate. #GivingTuesday is the largest global day of giving and it’s fast approaching. According to, over $300 million was raised online in 2017, totaling 2.5 million gifts.

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4 Tactics to Maximize Email Deliverability Inbox Placement Rates

Connection Cafe

Starting during the weekend of Black Friday, Cyber Monday and #GivingTuesday in 2016, Gmail introduced a new method for measuring the quality of engagement when it comes to email deliverability from the email sender to determine if an email should be delivered to an inbox, known as the inbox placement rate. Here are 4 quick strategies that you can adopt right now to move closer to maximizing your email inbox placement rates: Quality over quantity.

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