What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign

EveryAction

Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year. Here is how spam rates affected nonprofit fundraising last Giving Tuesday, and what you can do to ensure a successful 2018 campaign. emails, and the average spam rate for nonprofit fundraising appeals remained high, at 20.34%. However, this was an encouraging decrease from a whopping spam rate of 36.68% in 2016.

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How to Reduce the Bounce Rate on Your Nonprofit Blog

EveryAction

bounce rates nonprofit blog Imagine you’ve written a great post for your nonprofit blog -- we’re talking awesome title and everything. And after sharing it with your subscribers + across your social networks, you’ve finally got visitors coming to your post + reading it. Great! Then what? Are visitors perusing your other posts, navigating your landing pages, or checking out the amazing content offers on your site? Or do they just bounce?

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Trending Sources

7 Ways to Increase the Open Rate of Your Nonprofit Email Newsletter

EveryAction

marketing open rates newsletter Distributing a regular newsletter requires a lot: curation, content creation, and then there’s capturing the attention of your audience despite inbox overcrowding.

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Stewarding #GivingTuesday: Increase Your Retention Rate

Connection Cafe

Assuring you have a successful retention rate starts with these four steps: Inform: Your community needs to know about your involvement. Next you will need a stewardship plan to secure retention rates. The week of and after #GivingTuesday is critical to your donor retention rate. #GivingTuesday is the largest global day of giving and it’s fast approaching. According to GivingTuesday.org, over $300 million was raised online in 2017, totaling 2.5 million gifts.

4 Tactics to Maximize Email Deliverability Inbox Placement Rates

Connection Cafe

Starting during the weekend of Black Friday, Cyber Monday and #GivingTuesday in 2016, Gmail introduced a new method for measuring the quality of engagement when it comes to email deliverability from the email sender to determine if an email should be delivered to an inbox, known as the inbox placement rate. Here are 4 quick strategies that you can adopt right now to move closer to maximizing your email inbox placement rates: Quality over quantity.

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New Email Study Reveals Nonprofit Spam Rates Soared in 2016

EveryAction

The annual report details how and why nonprofit fundraising emails end up in spam folders, calculates the damage spam can do on giving days like #GivingTuesday and during end-of-year (EOY) fundraising, and offers actionable advice for improving your deliverability rates. In the last week of the year, just as EOY pushes reach their peak, spam rates doubled from 2015. Want to learn how to improve your deliverability rates?

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How to Send More Fundraising Emails and Maintain Conversion Rates

Connection Cafe

What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. However, conversion rates of those emails dropped 25%. This is actually the second consecutive year fundraising email conversion rates have declined sharply , continuing a somewhat worrisome trend. Fundraising email conversion rates declined 21% in 2012, according to last year’s report (which compared 2013 to 2012).

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4 Tips to Increase Email Open Rates With Psychology

John Haydon

The post 4 Tips to Increase Email Open Rates With Psychology appeared first on John Haydon. Email Marketing click-through email marketing open ratesGetting subscribers to open your emails seems next to impossible. Most people get way too many emails, and they’ve learned to filter out messages – either by ignoring them, deleting them, or marking them as spam. All the research about what works and what doesn’t for email eventually point to psychology.

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Top rated charity opens up its real-time data - Humanosphere

AFP Blog

Top rated charity opens up its real-time data - Humanosphere : "The charity that allows people to make a direct donation to a person living in Kenya just got a whole lot more transparent. GiveDirectly unveiled a new website with live data showing how it is performing on a host of measures.

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5 Donation Page Blunders That Kill Fundraising Response Rates

John Haydon

They found that while email metrics (open and click rates) are down, email fundraising is up (email revenue grew by 25% in 2015). To summarize, the three most important factors that influence email fundraising response rates: List growth: […]. The post 5 Donation Page Blunders That Kill Fundraising Response Rates appeared first on John Haydon. The latest research from M+R looks under the hood at how 105 various nonprofits raise money online.

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Fundraising Ideas to Reverse the Trend of Declining Email Response Rates

NetWits

Fundraising email click-through rates dropped 27 percent and response rates were down 21 percent from 2011. This follows a recent trend that email click-through rates have declined across all industries. Epsilon and The Email Institute’s Q3 2012 report indicated overall click-through rates have fallen from 5.5 It’s worth noting that the eNonprofit study did find email click-through rates varied significantly by nonprofit sectors.

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Mind Games: Using Psychology to Increase Email Open Rates

Byte Technology

Consider these four tricks for increasing email open rates by tapping into the inner psyche we all possess. • Cognitive dissonance—a state of conflicting attitudes, beliefs or behaviors—has been shown to increase open rates. So insert a query in the header and see if doing so increases open rates. The post Mind Games: Using Psychology to Increase Email Open Rates appeared first on Byte Technology’s Nonprofit Web Design Insights Blog.

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How Would You Rate Your Prospect Management System?| Part 3

Connection Cafe

In Part I , I covered rating choice “Level 1,” and how this signifies that an organization does not have a formalized prospect management system in place. In Part 2 , I covered rating choice “Level 2” and included tips on what data to start tracking in your CRM system (or spreadsheets) to create a central repository of your activity with your major and planned gift prospect pool.

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Telecom operators slash call rates to quake-hit Nepal - The Economic Times

AFP Blog

Telecom operators slash call rates to quake-hit Nepal - The Economic Times : 'via Blog this

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How Would You Rate Your Prospect Management System?| Part 4

Connection Cafe

In Part I , I covered rating choice “Level 1,” and how this signifies that an organization does not have a formalized prospect management system in place. In Part 2 covered rating choice “Level 2” and included tips on what data to start tracking in your CRM system (or spreadsheets) to create a central repository of your activity with your major and planned gift prospect pool.

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On the value of donor database ratings

Robert Weiner

Bottom line – (our software) received more “Excellent” ratings than any of the over 33 products reviewed! My response: These reports are definitely useful — if a vendor is rated well they’re worth considering (assuming the rating criteria are appropriate for your needs) and if they’re rated badly they’re probably not. A colleague forwarded the following email from a vendor and asked how I think a potential buyer should respond.

Rate your CMS!

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Rate your CMS! So go rate your CMS ! { April 23, 2008 NTEN is doing some great work getting information about the use of different kinds of tools in the sector, and how people are using them. and how they like them. They are doing a CMS satisfaction survey, and the more info that they get, the better.

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Four Human Factors That Increase Email Open Rates

John Haydon

Four Factors That Increase Open Rates: What’s in it for them? Research shows that recency influences open rate. Research shows that cognitive dissonance influences open rates. Measure which messages get a higher open rate and then, based on what we talked about here, ask why. Email Marketing click-through email marketing open rates Getting subscribers to open your emails seems next to impossible.

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Easily Measure Conversion Rates by Setting Goals in Google Analytics

NonProfit Hub

The post Easily Measure Conversion Rates by Setting Goals in Google Analytics appeared first on Nonprofit Hub. Google Analytics can be overwhelming and confusing, but setting up Goals in your Google Analytics account helps to narrow down what you need to be looking at. Forget the hundreds of metrics that are being spat out and focus on what matters most for your nonprofit.

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$108 million Ice Bucket Challenge windfall could threaten ALS Association's charity ratings - Washington Business Journal

AFP Blog

$108 million Ice Bucket Challenge windfall could threaten ALS Association''s charity ratings - Washington Business Journal

How Carnegie Museums of Pittsburgh Increased Member Conversion and Retention Rates

Connection Cafe

This article is part of the bbcon 2018 Speaker Series on npENGAGE. Get a taste of the 250+ sessions that will help your organization transform and have a bigger impact! Like it or not, technology is everywhere. While on vacation or a professional conference, you are probably exposed to innovative technology, increasing your engagement level. Today’s audiences, and ones of the future, are growing up with the expectation that technology will be used to enhance their experiences.

Maximize ROI by Minimizing Spam Rates

NonProfit Hub

If the rates are high enough they will automatically have your emails sent to spam or deleted. So if your spam rate is 9%, you are losing out on the potential to be making an extra $10,800 from your email marketing each year. These metrics can help you see who isn’t getting your messages and why bounce rates are occurring and minimize them. Ultimately, spam rates are in your control. Don’t lose out on this opportunity due to high spam rates.

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How Would Rate Your Prospect Management System? Part 1

Connection Cafe

Here are Target Analytics, our high-touch modeling team asks our clients to rate where they are at with a prospect management system. The first rating choice is “Level 1,” and this rating means that the organization does not have a formalized prospect management system in place. The four answers vary from no formal system in place to a well-oiled machine. Over the coming weeks, I will explore a few ideas within each stage of the four possible answers.

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How Would You Rate Your Prospect Management System? | Part II

Connection Cafe

In Part I, I covered rating choice “Level 1,” and how it means that the organization does not have a formalized prospect management system in place. Let’s say your organization rates itself the following: “Level 2: Informal system with some contact sheets completed, some assignments, minimal actions tracked with less than 50% adoption.”.

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Understanding Conversion Rates in Google Analytics

Byte Technology

The post Understanding Conversion Rates in Google Analytics appeared first on Byte Technology’s Non-Profit Web Design Insights Blog. Google Analytics, still considered the go-to tool for individuals and companies seeking to understand how effective their websites are to visitors and users, has certainly changed the way websites are designed, redesigned and administered.

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How Removing Overhead Can Improve Donation Rates

NonProfit Hub

Even if you have an acceptable rate, you can still come up on the short end when it comes to donation time. Against the seed fund, mission-focused received 80 percent more donations and it also out-performed the matching donation rate by 94 percent. The post How Removing Overhead Can Improve Donation Rates appeared first on Nonprofit Hub. One number can doom a nonprofit’s fundraising efforts before they even begin.

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5 Donation Page Blunders That Kill Fundraising Response Rates

John Haydon

They found that while email metrics (open and click rates) are down, email fundraising is up (email revenue grew by 25% in 2015). To summarize, the three most important factors that influence email fundraising response rates: List growth: […]. The post 5 Donation Page Blunders That Kill Fundraising Response Rates appeared first on John Haydon. The latest research from M+R looks under the hood at how 105 various nonprofits raise money online.

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Increase Utilization Rates for Rehab Agencies

Vertex Systems

Nowadays more than ever, many agencies are looking for ways to increase utilization rates so that they can bill for more services provided. · What if admin time to process was able to be reduced by at least 25%? · What if DSP’s knew every morning which service to provide in order to maximize services delivered for each client? · What if DSP’s could be given a daily accounting of all services delivered vs. budgeted? Normal. false. false. false. EN-US. X-NONE. X-NONE.

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Lessons from a Fundraising Insider: How our Donor Retention Rates grew to 43%

Connection Cafe

We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). So, what led to our above industry average donor retention rates? Want to improve your donor retention rates? For additional insight to boost your donor retention rates, check out the latest npEXPERTS eBook! . I’m a passionate philanthropist, fundraising nerd and former member of the Stock Market Club at Argyle Middle School.

Is it Possible to Increase Utilization Rates?

Vertex Systems

In this day and age, more agencies than ever before are looking for better ways to increase their utilization rates. . · What if the DSP’s had foreknowledge every morning of which authorized services to provide in order to maximize the amount of services that can be delivered to each client? · What if the DSP’s had visualization on all services delivered vs. budgeted? · What if the admin time to process could be reduced by at least 25%? Normal. false. false.

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What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report

EveryAction

Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Email fundraising response rates are down 13%. Email advocacy response rates are down 15%. The donor category with the highest retention rates from last year were mid-level donors who gave between $250-499, so it is particularly important for nonprofits to develop strong, multi-channel strategies for retaining this group of supporters.

3 Tips to Increase Utilization Rates

Vertex Systems

The simple answer is to increase your utilization rates. · What if DSP’s were able to see a daily accounting of all services delivered vs. not delivered? · What if DSP’s knew exactly which services to provide to maximize services delivered for each individual? · What if the admin time to process was reduced by at least 25%? Normal. false. false. false. EN-US. X-NONE. X-NONE.

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Don’t be Fooled by Message Open and Click-Through Rates

NetWits

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. And that’s what the conversation should be around: constituent engagement, not open and click-through rates. For example, if I send one email to 10,000 people and 2,000 opens the email, I have an open rate of 20 percent. Figure 1: Opens and open rate. Figure 2 : Clicks and click rates. Figure 3 : Unsubscribes and unsubscribe rates.

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The State of Nonprofit Donor Retention (And What To Do About It)

EveryAction

Unfortunately, across the nonprofit sector, donor retention rates are low and getting worse. According to the 2 018 Fundraising Effectiveness Survey Report , the average donor retention rate was 45.5% in 2017, slightly lower than the rates in 2014–2016. Track your retention rates. A shocking amount of nonprofit Development departments couldn't tell you what their current donor retention rate for the year is.

Simple Ways to Analyze Nonprofit Email Performance

Connection Cafe

Open Rate: If you manage an email campaign of any size, then you’re familiar with an open rate. For example, if 100 people received your email and 20 people opened it, then your open rate is 20%. Click-through Rate: Once again, this is a term with which you’re likely familiar. For example, if 100 people received your email and 10 people clicked on a link, then your clickthrough rate is 10%. Unsubscribe Rate: Don’t be afraid of this number.

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What’s Your Conversion Rate: Live from #BBCON

Connection Cafe

Blackbaud hosted its annual conference for nonprofits from September 29 through October 1 in National Harbor, MD. Nonprofit experts from around the country presented best practices to over 2000 attendees. It’s pretty safe to say that everyone wants more donors for their nonprofit. As you know, getting more donors is easier said than done.

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Tips to Increase Email Open Rates

Connection Cafe

Originally posted on Constant Commentary , here's four tips from Caroline Shahar at Constant Contact on how to increase the open rate on your nonprofit's emails. Author: Guest Blogger. After all, you have to communicate with your constituents to even begin to engage. Who is this newsletter from? That’s the first question your readers typically want to answer. If they can’t figure that out quickly, they will likely skip over or delete your newsletter.

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The 2019 Best Nonprofit Conferences Calendar

EveryAction

A note on prices: we want anyone to be able to use this resource, so the registration prices listed reflect the full conference rates for non-members at the time of posting. It's finally here! If you loved our 2018 Best Nonprofit Conferences Calendar get ready for our new, improved, and updated 2019 calendar! We've searched far and wide for the best and brightest nonprofit conferences from all around the country! These conferences range in size, location, and topic.

Event Management Software: 43 First-Rate Tools for Any Organization [2019 Update]

Wild Apricot

If you’re looking to managing your events easier, here’s a list of 43 event management software tools that can help you out from mobile apps to all-in-one solutions

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5 Steps to Optimize Conversion Rates After an Advocacy Action Alert

Connection Cafe

Optimizing your nonprofit’s advocacy action alert doesn’t have to end with a supporter receiving a humble “thank you” from a thank you page or email. All too often, a tally is recorded and that’s the extent of online advocacy. But, what if we dig a bit deeper? This experience in online advocacy doesn’t have to yield this outcome. In fact, we should be asking so much more than the standard questions: What is our list size? How many can we get to take an action at a moment’s notice?

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Gmail’s New Layout Hurts Email Open Rates. Text Open Rate Is Still at 99%.

Mobile Commons

Gmail’s new layout has email marketers worried about open rates. They note that since the new system was implemented, open rates have dropped. MailChimp’s Matt Grove did some data analysis regarding open rates before and after the new system: So now for the big question. Is the new inbox affecting open rates? The week after that announcement, we actually saw increased open rates. Luckily for those who use SMS, text messages are still opened 99% of the time.

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Efficiency in Utilization Rates and Service Billings

Vertex Systems

Have you ever given any thought on how to increase the utilization rate at your agency? - What if you could give DSPs a daily accounting of all services delivered vs. budgeted? - What if your DSPs knew daily which service to provide to maximize services delivered for each client? - What if you were able to reduce admin time to process by at least 25%?

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How To Reduce Your Employee Turnover Rate

Eric Jacobsen Blog

Knowing why an employee leaves your company can help you to reduce your employee turnover rate. That's because you can use the reasons a departing employee provides to gather information about processes, people and departments that might need some redirection to correct situations that may have contributed to the employee's reasons for leaving. So, do an exit interview whenever possible with each departing employee.

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