Trending Sources

How to Send More Fundraising Emails and Maintain Conversion Rates

Connection Cafe

What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. Hungry for more?

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Understanding Conversion Rates in Google Analytics

Byte Technology

The post Understanding Conversion Rates in Google Analytics appeared first on Byte Technology’s Non-Profit Web Design Insights Blog.

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How to Reduce the Bounce Rate on Your Nonprofit Blog

EveryAction

bounce rates nonprofit blog Imagine you’ve written a great post for your nonprofit blog -- we’re talking awesome title and everything. And after sharing it with your subscribers + across your social networks, you’ve finally got visitors coming to your post + reading it. Great! Then what? Or do they just bounce?

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4 Tips to Increase Email Open Rates With Psychology

John Haydon

The post 4 Tips to Increase Email Open Rates With Psychology appeared first on John Haydon. Here are 4 tips to increase email […].

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5 Steps to Optimize Conversion Rates After an Advocacy Action Alert

Connection Cafe

Optimizing your nonprofit’s advocacy action alert doesn’t have to end with a supporter receiving a humble “thank you” from a thank you page or email.

Easily Measure Conversion Rates by Setting Goals in Google Analytics

NonProfit Hub

The post Easily Measure Conversion Rates by Setting Goals in Google Analytics appeared first on Nonprofit Hub. Event registration. Step 1.

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Lessons from a Fundraising Insider: How our Donor Retention Rates grew to 43%

Connection Cafe

We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). But it’s worth every minute.

6 Email Marketing Hacks to Increase Open Rates

NonProfit Hub

Are you experiencing abysmal open rates? Harrowing click-through rates? This infrequent contact almost ensures low open rates.

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Increase Open Rates and Click-Throughs with 5 Follow-up Email Techniques from Top Nonprofits

NetWits

But with average nonprofit open rates at 13% and click-through rates at 2.1% That reason … crowded inboxes. So may your second.

How Does Your Content Compare? Tips for Improving Click-Through & Conversion Rates

NetWits

Direct mail may use different friendly URLs to test response rates. What happens, though, when visitors arrive at your website? Are you sure?

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How Would You Rate Your Prospect Management System?| Part 4

Connection Cafe

This is my final post in a four-part series that outlines the various levels of prospect management we encounter with our clients.

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Strategies to Increase Nonprofit Donor Retention Rates

Frogloop

According to the Fundraising Effectiveness Project, the commercial business customer retention rate is 94%. That is an attrition rate of 59%.

7 Ways to Increase the Open Rate of Your Nonprofit Email Newsletter

EveryAction

marketing open rates newsletter

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How to Achieve Out of This World Open Rates [Plus 5 Tips to Avoid the Trash Altogether]

Connection Cafe

Rate Your Subject Lines. If your donors feel like just another name in a database, it’s likely that your email open rates will dwindle. Join us on 5/29 at 2pm to hear more about “How to achieve out of this world open rates.”. Guest Post by Ashley Donald. Online Fundraising Enthusiast. Wiener Dog Lover. Short Order Cook.

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Fourteen Ways to Improve Your Open Rate

NTEN

Writing last month's post about how NTEN differentiates between types of open rate made me think about the ways we've worked to boost our numbers. Despite the increased volume, we've managed to increase our absolute open rate year-over-year. Looking just at our webinar messaging, we saw an open rate of roughly 22.5% Mix it up.

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Don’t be Fooled by Message Open and Click-Through Rates

NetWits

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. Findings are below.

Click-through Rates, Compelling Links and Your End of Year Fundraising Appeal

NetWits

Making link copy compelling will have immediate effects on click through rates. Wondering how to get more from your holiday email appeals ?

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How to Combat Declining Email Open and Click-Through Rates

Mobile Commons

According to the research, nonprofits have increased the number of emails they send by 2.9%, but in 2015, the conversion rate dropped by 11.1%

How Would Rate Your Prospect Management System? Part 1

Connection Cafe

Here are Target Analytics, our high-touch modeling team asks our clients to rate where they are at with a prospect management system.

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Are Email and Click-through Rates Heading South?

Frogloop

It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. For example: Fundraising messaging response rates were down 11% from 2012 levels to 0.07%.

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How Would You Rate Your Prospect Management System?| Part 3

Connection Cafe

I also provided instruction on setting up prospect review meetings to discuss status. 50-75% adoption).”.

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Four Human Factors That Increase Email Open Rates

John Haydon

Four Factors That Increase Open Rates: What’s in it for them? Research shows that recency influences open rate. Test and measure.

Do You Know Your Nonprofit's Facebook Page Churn Rate?

NTEN

Basically, "churn" is the term used to describe the rate at which subscribers – be they in your email lists, Facebook fans, Twitter followers, etc.

On the value of donor database ratings

Robert Weiner

Bottom line – (our software) received more “Excellent” ratings than any of the over 33 products reviewed! My response: These reports are definitely useful — if a vendor is rated well they’re worth considering (assuming the rating criteria are appropriate for your needs) and if they’re rated badly they’re probably not.

Are Email and Fundraising Response Rates in a State of Decline?

Frogloop

Email response rates are down, particularly around fundraising messaging. Email list sizes are continuing to grow at about 15%.

Three Powerful Email Marketing Tips and Examples From the Pros

John Haydon

Email Marketing email acqusition email click rate email open rate engagement list building online fundraising storytelling

Employment Rate for People with Disabilities – January 2012

Vertex Systems

The U.S. Department of Labor’s Bureau of Labor Statistics has released disability employment statistics for January 2012 showing that the percentage of people with disabilities and the unemployment percentages: January 2012 (Not seasonally adjusted) Labor Force Participation People with disabilities: … Continue reading →

Seven Tips To Boost Your Email Open Rates

Frogloop

Try sending the same message with different subject lines to small segments of your list, and note the results – note click-through rates as well as opens. Even though the sidewalk may be frying eggs at the moment, it’s not too early to start thinking about your year-end fundraising. What’s the message about? Keep it short!

Maximize ROI by Minimizing Spam Rates

NonProfit Hub

If the rates are high enough they will automatically have your emails sent to spam or deleted. Ultimately, spam rates are in your control.

How Removing Overhead Can Improve Donation Rates

NonProfit Hub

Even if you have an acceptable rate, you can still come up on the short end when it comes to donation time. The Overhead Issue. Is it fair?

A Small Organization with Mighty Retention Rates: Their (Not-So) Secrets

NonProfit Hub

And the Food Bank of Lincoln , a small-time organization with big-time retention rates, has donors coming in from across the country.

Using SMS to Increase Influenza Vaccination Rates Among Pregnant Women

Mobile Commons

Study Results: Text messaging increases the rate of vaccinations among pregnant women. Both groups received telephone appointment reminders.

Text Message Reminders Increase Vaccination Rates Among Low-Income Populations

Mobile Commons

The Columbia research team’s next goal is to investigate how text message flu vaccine reminders affect vaccination rates in other populations.

Don't Miss Out: 14NTC regular registration rates end January 31st!

NTEN

Regular registration rates end on January 31st. The 14NTC is coming up soon on March 13-15 in Washington, DC. With over 100 educational sessions in store, a wide range of pre-conference workshops and activities , and over 2,000 expected participants, this will surely be an exciting opportunity to connect, learn, and change! 14ntc nptech nte

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Using SMS to Increase Influenza Vaccinations Rates Among Pregnant Women

Mobile Commons

Study Results: Text messaging increases the rate of vaccinations among pregnant women. Both groups received telephone appointment reminders.

Three Powerful Email Marketing Tips and Examples From the Pros

John Haydon

Four Human Factors That Increase Email Open Rates. Are you looking to breathe new life into your nonprofit’s e-mail marketing? What now?

Tips to Increase Email Open Rates

Connection Cafe

Originally posted on Constant Commentary , here's four tips from Caroline Shahar at Constant Contact on how to increase the open rate on your nonprofit's emails. Author: Guest Blogger. After all, you have to communicate with your constituents to even begin to engage. Who is this newsletter from? ” Have an intriguing subject line.

Why you should use SocialTriggers to improve your website’s conversion rates (video)

John Haydon

Now, I did this review with Derek about a month ago, and have implemented about half of his recommendations. Visitors are staying on my site longer.

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We Got 50% Open Rates After Changing 1 Thing About Emails

See What's Out There

In fact, we saw our open rates soar to 50 percent. The post We Got 50% Open Rates After Changing 1 Thing About Emails appeared first on The See3 Blog. email email marketing nonprofit communications open rateWe stopped including one thing in our weekly DoGooder Dispatches emails, and our subscribers loved it.

How Would You Rate Your Prospect Management System? | Part II

Connection Cafe

In Part I, I covered rating choice “Level 1,” and how it means that the organization does not have a formalized prospect management system in place.