Inside the Encompass Ratings System Culture & Community Beacon Launch

Charity Navigator

Written by Stephen Rockwell, Chief Ratings Technology Officer, and Ofira Bondorowsky, Director of Ratings & Nonprofit Engagement, at Charity Navigator. Charity Navigator’s Encompass Rating System evolution marks another significant milestone with our Beta V3 release today.

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Stewarding #GivingTuesday: Increase Your Retention Rate

Connection Cafe

Assuring you have a successful retention rate starts with these four steps: Inform: Your community needs to know about your involvement. Next you will need a stewardship plan to secure retention rates. The week of and after #GivingTuesday is critical to your donor retention rate. #GivingTuesday is the largest global day of giving and it’s fast approaching. According to, over $300 million was raised online in 2017, totaling 2.5 million gifts.

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4 Tactics to Maximize Email Deliverability Inbox Placement Rates

Connection Cafe

Starting during the weekend of Black Friday, Cyber Monday and #GivingTuesday in 2016, Gmail introduced a new method for measuring the quality of engagement when it comes to email deliverability from the email sender to determine if an email should be delivered to an inbox, known as the inbox placement rate. Here are 4 quick strategies that you can adopt right now to move closer to maximizing your email inbox placement rates: Quality over quantity.

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How to Reduce the Bounce Rate on Your Nonprofit Blog


bounce rates nonprofit blog Imagine you’ve written a great post for your nonprofit blog -- we’re talking awesome title and everything. And after sharing it with your subscribers + across your social networks, you’ve finally got visitors coming to your post + reading it. Great! Then what? Are visitors perusing your other posts, navigating your landing pages, or checking out the amazing content offers on your site? Or do they just bounce?

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What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign


Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year. Here is how spam rates affected nonprofit fundraising last Giving Tuesday, and what you can do to ensure a successful 2018 campaign. emails, and the average spam rate for nonprofit fundraising appeals remained high, at 20.34%. However, this was an encouraging decrease from a whopping spam rate of 36.68% in 2016.

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7 Ways to Increase the Open Rate of Your Nonprofit Email Newsletter


marketing open rates newsletter Distributing a regular newsletter requires a lot: curation, content creation, and then there’s capturing the attention of your audience despite inbox overcrowding.

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How to Send More Fundraising Emails and Maintain Conversion Rates

Connection Cafe

What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. However, conversion rates of those emails dropped 25%. This is actually the second consecutive year fundraising email conversion rates have declined sharply , continuing a somewhat worrisome trend. Fundraising email conversion rates declined 21% in 2012, according to last year’s report (which compared 2013 to 2012).

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How Would You Rate Your Prospect Management System?| Part 3

Connection Cafe

In Part I , I covered rating choice “Level 1,” and how this signifies that an organization does not have a formalized prospect management system in place. In Part 2 , I covered rating choice “Level 2” and included tips on what data to start tracking in your CRM system (or spreadsheets) to create a central repository of your activity with your major and planned gift prospect pool.

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Meet the Team: My Nonprofit Journey - Matthew Viola

Charity Navigator

We are extremely honored to be a part of the nonprofit community where our footprint (and our ratings!) It is a cohesive team that I am proud to be a part of, and one that compiles thousands of ratings and efficiently handles thousands of customer support inquiries a year.

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How Would You Rate Your Prospect Management System?| Part 4

Connection Cafe

In Part I , I covered rating choice “Level 1,” and how this signifies that an organization does not have a formalized prospect management system in place. In Part 2 covered rating choice “Level 2” and included tips on what data to start tracking in your CRM system (or spreadsheets) to create a central repository of your activity with your major and planned gift prospect pool.

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Easily Measure Conversion Rates by Setting Goals in Google Analytics

NonProfit Hub

The post Easily Measure Conversion Rates by Setting Goals in Google Analytics appeared first on Nonprofit Hub. Google Analytics can be overwhelming and confusing, but setting up Goals in your Google Analytics account helps to narrow down what you need to be looking at. Forget the hundreds of metrics that are being spat out and focus on what matters most for your nonprofit.

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Maximize ROI by Minimizing Spam Rates

NonProfit Hub

If the rates are high enough they will automatically have your emails sent to spam or deleted. So if your spam rate is 9%, you are losing out on the potential to be making an extra $10,800 from your email marketing each year. These metrics can help you see who isn’t getting your messages and why bounce rates are occurring and minimize them. Ultimately, spam rates are in your control. Don’t lose out on this opportunity due to high spam rates.

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How Removing Overhead Can Improve Donation Rates

NonProfit Hub

Even if you have an acceptable rate, you can still come up on the short end when it comes to donation time. Against the seed fund, mission-focused received 80 percent more donations and it also out-performed the matching donation rate by 94 percent. The post How Removing Overhead Can Improve Donation Rates appeared first on Nonprofit Hub. One number can doom a nonprofit’s fundraising efforts before they even begin.

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We Got 50% Open Rates After Changing 1 Thing About Emails


In fact, we saw our open rates soar to 50 percent. The post We Got 50% Open Rates After Changing 1 Thing About Emails appeared first on The See3 Blog. email email marketing nonprofit communications open rateWe stopped including one thing in our weekly DoGooder Dispatches emails, and our subscribers loved it. Here's what we changed to connect with a stronger, more engaged email audience.

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How Would Rate Your Prospect Management System? Part 1

Connection Cafe

Here are Target Analytics, our high-touch modeling team asks our clients to rate where they are at with a prospect management system. The first rating choice is “Level 1,” and this rating means that the organization does not have a formalized prospect management system in place. The four answers vary from no formal system in place to a well-oiled machine. Over the coming weeks, I will explore a few ideas within each stage of the four possible answers.

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How Would You Rate Your Prospect Management System? | Part II

Connection Cafe

In Part I, I covered rating choice “Level 1,” and how it means that the organization does not have a formalized prospect management system in place. Let’s say your organization rates itself the following: “Level 2: Informal system with some contact sheets completed, some assignments, minimal actions tracked with less than 50% adoption.”.

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How Carnegie Museums of Pittsburgh Increased Member Conversion and Retention Rates

Connection Cafe

This article is part of the bbcon 2018 Speaker Series on npENGAGE. Get a taste of the 250+ sessions that will help your organization transform and have a bigger impact! Like it or not, technology is everywhere. While on vacation or a professional conference, you are probably exposed to innovative technology, increasing your engagement level. Today’s audiences, and ones of the future, are growing up with the expectation that technology will be used to enhance their experiences.

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Lessons from a Fundraising Insider: How our Donor Retention Rates grew to 43%

Connection Cafe

We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). So, what led to our above industry average donor retention rates? Want to improve your donor retention rates? For additional insight to boost your donor retention rates, check out the latest npEXPERTS eBook! . I’m a passionate philanthropist, fundraising nerd and former member of the Stock Market Club at Argyle Middle School.

Top rated charity opens up its real-time data - Humanosphere

AFP Blog

Top rated charity opens up its real-time data - Humanosphere : "The charity that allows people to make a direct donation to a person living in Kenya just got a whole lot more transparent. GiveDirectly unveiled a new website with live data showing how it is performing on a host of measures.

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Mind Games: Using Psychology to Increase Email Open Rates

Byte Technology

Consider these four tricks for increasing email open rates by tapping into the inner psyche we all possess. • Cognitive dissonance—a state of conflicting attitudes, beliefs or behaviors—has been shown to increase open rates. So insert a query in the header and see if doing so increases open rates. The post Mind Games: Using Psychology to Increase Email Open Rates appeared first on Byte Technology’s Nonprofit Web Design Insights Blog.

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What’s Your Conversion Rate: Live from #BBCON

Connection Cafe

Blackbaud hosted its annual conference for nonprofits from September 29 through October 1 in National Harbor, MD. Nonprofit experts from around the country presented best practices to over 2000 attendees. It’s pretty safe to say that everyone wants more donors for their nonprofit. As you know, getting more donors is easier said than done.

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Tips to Increase Email Open Rates

Connection Cafe

Originally posted on Constant Commentary , here's four tips from Caroline Shahar at Constant Contact on how to increase the open rate on your nonprofit's emails. Author: Guest Blogger. After all, you have to communicate with your constituents to even begin to engage. Who is this newsletter from? That’s the first question your readers typically want to answer. If they can’t figure that out quickly, they will likely skip over or delete your newsletter.

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Fundraising Ideas to Reverse the Trend of Declining Email Response Rates


Fundraising email click-through rates dropped 27 percent and response rates were down 21 percent from 2011. This follows a recent trend that email click-through rates have declined across all industries. Epsilon and The Email Institute’s Q3 2012 report indicated overall click-through rates have fallen from 5.5 It’s worth noting that the eNonprofit study did find email click-through rates varied significantly by nonprofit sectors.

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5 Steps to Optimize Conversion Rates After an Advocacy Action Alert

Connection Cafe

Optimizing your nonprofit’s advocacy action alert doesn’t have to end with a supporter receiving a humble “thank you” from a thank you page or email. All too often, a tally is recorded and that’s the extent of online advocacy. But, what if we dig a bit deeper? This experience in online advocacy doesn’t have to yield this outcome. In fact, we should be asking so much more than the standard questions: What is our list size? How many can we get to take an action at a moment’s notice?

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Telecom operators slash call rates to quake-hit Nepal - The Economic Times

AFP Blog

Telecom operators slash call rates to quake-hit Nepal - The Economic Times : 'via Blog this

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Fourteen Ways to Improve Your Open Rate


Writing last month's post about how NTEN differentiates between types of open rate made me think about the ways we've worked to boost our numbers. Despite the increased volume, we've managed to increase our absolute open rate year-over-year. Looking just at our webinar messaging, we saw an open rate of roughly 22.5% We've made list growth a continuing concern – not just to fight the inevitable churn , but because new subscribers open our messages at a much higher rate.

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Rate your CMS!

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Rate your CMS! So go rate your CMS ! { April 23, 2008 NTEN is doing some great work getting information about the use of different kinds of tools in the sector, and how people are using them. and how they like them. They are doing a CMS satisfaction survey, and the more info that they get, the better.

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On the value of donor database ratings

Robert Weiner

Bottom line – (our software) received more “Excellent” ratings than any of the over 33 products reviewed! My response: These reports are definitely useful — if a vendor is rated well they’re worth considering (assuming the rating criteria are appropriate for your needs) and if they’re rated badly they’re probably not. A colleague forwarded the following email from a vendor and asked how I think a potential buyer should respond.

Continuing a Shared Love of Generosity

Charity Navigator

charitable donations charitable giving Charity ratings donors giving back impactful philanthropy nonprofit ratings Philanthropy ratingsMy wife grew up poor. Her father was killed in a tragic accident when she was a toddler.

$108 million Ice Bucket Challenge windfall could threaten ALS Association's charity ratings - Washington Business Journal

AFP Blog

$108 million Ice Bucket Challenge windfall could threaten ALS Association''s charity ratings - Washington Business Journal

Simple Ways to Analyze Nonprofit Email Performance

Connection Cafe

Open Rate: If you manage an email campaign of any size, then you’re familiar with an open rate. For example, if 100 people received your email and 20 people opened it, then your open rate is 20%. Click-through Rate: Once again, this is a term with which you’re likely familiar. For example, if 100 people received your email and 10 people clicked on a link, then your clickthrough rate is 10%. Unsubscribe Rate: Don’t be afraid of this number.

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How Nonprofits Can use Charity Navigator for Benchmarking, Leading to Strategic Growth

Charity Navigator

benchmarking charitable giving disaster philanthropy disaster relief encompass rating system nonprofits pay-what-you-can cafes Philanthropy SBP Star Rating System

Boosting your visibility and funding by listening to the people you serve

Charity Navigator

charities community engagement constituent feedback Culture & Community Encompass encompass rating system nonprofit ratings nonprofitsPeople are paying more attention to how nonprofits listen to the people they serve.

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Understanding Conversion Rates in Google Analytics

Byte Technology

The post Understanding Conversion Rates in Google Analytics appeared first on Byte Technology’s Non-Profit Web Design Insights Blog. Google Analytics, still considered the go-to tool for individuals and companies seeking to understand how effective their websites are to visitors and users, has certainly changed the way websites are designed, redesigned and administered.

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Do You Know Your Nonprofit's Facebook Page Churn Rate?


Basically, "churn" is the term used to describe the rate at which subscribers – be they in your email lists, Facebook fans, Twitter followers, etc. Thanks to the eBenchmarks Extra on Facebook findings from our latest study, we found out: You'll need to factor both "un-likes" and "un-subscribes" into your calculation of the churn rate for your Facebook page. The average churn rate in 2010 for nonprofits in our research sample was 14%.

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How to Achieve Out of This World Open Rates [Plus 5 Tips to Avoid the Trash Altogether]

Connection Cafe

Rate Your Subject Lines. If your donors feel like just another name in a database, it’s likely that your email open rates will dwindle. Join us on 5/29 at 2pm to hear more about “How to achieve out of this world open rates.”. Guest Post by Ashley Donald. Online Fundraising Enthusiast. Wiener Dog Lover. Barre Evolution Addict. Short Order Cook. Adventure Travel Nut. .

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Event Management Software: 43 First-Rate Tools for Any Organization [2019 Update]

Wild Apricot

If you’re looking to managing your events easier, here’s a list of 43 event management software tools that can help you out from mobile apps to all-in-one solutions

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Don’t be Fooled by Message Open and Click-Through Rates


The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. And that’s what the conversation should be around: constituent engagement, not open and click-through rates. For example, if I send one email to 10,000 people and 2,000 opens the email, I have an open rate of 20 percent. Figure 1: Opens and open rate. Figure 2 : Clicks and click rates. Figure 3 : Unsubscribes and unsubscribe rates.

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How To Reduce Your Employee Turnover Rate

Eric Jacobsen Blog

Knowing why an employee leaves your company can help you to reduce your employee turnover rate. That's because you can use the reasons a departing employee provides to gather information about processes, people and departments that might need some redirection to correct situations that may have contributed to the employee's reasons for leaving. So, do an exit interview whenever possible with each departing employee.

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Increase Open Rates and Click-Throughs with 5 Follow-up Email Techniques from Top Nonprofits


Most people who’ve been doing email communication for any length of time understand that too many emails equals increased unsubscribes, lower open rates and lower click through rates. But with average nonprofit open rates at 13% and click-through rates at 2.1% Just be sure to monitor your opt out rate – an average one is 0.19% – and your open and click-through rates when sending follow-up emails.

Strategies to Increase Nonprofit Donor Retention Rates


Unfortunately, many nonprofits don't feel like they have the luxury of focusing on fundraising strategies that will bring in long-term results, which has led to low donor retention rates. According to the Fundraising Effectiveness Project, the commercial business customer retention rate is 94%. Guess what the nonprofit donor retention rate is? That is an attrition rate of 59%. Between 2006 and 2011 donor retention rates decreased about 10%.

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Reflections on 2020 as we move forward into 2021: A message from Michael Thatcher, President & CEO, Charity Navigator

Charity Navigator

2021 goals encompass rating system impact impact and results Impact Philanthropy impactful philanthropy new year new year 2021 Philanthropy Star Rating System

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Click-through Rates, Compelling Links and Your End of Year Fundraising Appeal


Reviewing the way you use links may be a good place to start – effective link copy and placement can have huge effects on click through rates and related fundraising results. Making link copy compelling will have immediate effects on click through rates. The 2010 eNonprofit Benchmarks Study found that as click-through rates increased, so did conversion rates. Wondering how to get more from your holiday email appeals ?

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