Expert insights. Personalized for you.
Today’s question comes from a nonprofit employee who wants advice on what would be considered a good new donor acquisition rate. I know about donor retention rates, goals, etc., but I’m not finding much data on what is a good new donor acquisition rate or goal annually. . MORE
We are extremely honored to be a part of the nonprofit community where our footprint (and our ratings!) My focus is primarily on our technological infrastructure and data-driven tools that power our ratings, website, and internal program operations. MORE
bounce rates nonprofit blog Imagine you’ve written a great post for your nonprofit blog -- we’re talking awesome title and everything. And after sharing it with your subscribers + across your social networks, you’ve finally got visitors coming to your post + reading it. Great! Then what? Are visitors perusing your other posts, navigating your landing pages, or checking out the amazing content offers on your site? Or do they just bounce? MORE
However, with fresh losses during April, the recovery rate for both health care and educational institutions fell into the negative column. Part 3 | Months to recovery at recent rates. Reprinted from the Johns Hopkins Center for Civil Society Studies. MORE
Writing last month's post about how NTEN differentiates between types of open rate made me think about the ways we've worked to boost our numbers. Despite the increased volume, we've managed to increase our absolute open rate year-over-year. Looking just at our webinar messaging, we saw an open rate of roughly 22.5% We've made list growth a continuing concern – not just to fight the inevitable churn , but because new subscribers open our messages at a much higher rate. MORE
The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. And that’s what the conversation should be around: constituent engagement, not open and click-through rates. For example, if I send one email to 10,000 people and 2,000 opens the email, I have an open rate of 20 percent. Figure 1: Opens and open rate. Figure 2 : Clicks and click rates. Figure 3 : Unsubscribes and unsubscribe rates. MORE
The annual report details how and why nonprofit fundraising emails end up in spam folders, calculates the damage spam can do on giving days like #GivingTuesday and during end-of-year (EOY) fundraising, and offers actionable advice for improving your deliverability rates. In the last week of the year, just as EOY pushes reach their peak, spam rates doubled from 2015. Want to learn how to improve your deliverability rates? MORE
charitable donations charitable giving Charity ratings donors giving back impactful philanthropy nonprofit ratings Philanthropy ratingsMy wife grew up poor. Her father was killed in a tragic accident when she was a toddler. MORE
We want to update you on the effect you will see with email open rates in your email marketing program. Apple has released its much-anticipated iOS15 software update which brings changes to how Apple devices handle privacy, especially for those using the native Mail App. MORE
Consider these four tricks for increasing email open rates by tapping into the inner psyche we all possess. • Cognitive dissonance—a state of conflicting attitudes, beliefs or behaviors—has been shown to increase open rates. So insert a query in the header and see if doing so increases open rates. The post Mind Games: Using Psychology to Increase Email Open Rates appeared first on Byte Technology’s Nonprofit Web Design Insights Blog. MORE
The post Understanding Conversion Rates in Google Analytics appeared first on Byte Technology’s Non-Profit Web Design Insights Blog. Google Analytics, still considered the go-to tool for individuals and companies seeking to understand how effective their websites are to visitors and users, has certainly changed the way websites are designed, redesigned and administered. MORE
We are extremely honored to be a part of the nonprofit community where our footprint (and our ratings!) My name is Laura Andes, and I am the Vice President of Impact Ratings here at Charity Navigator. MORE
Fundraising email click-through rates dropped 27 percent and response rates were down 21 percent from 2011. This follows a recent trend that email click-through rates have declined across all industries. Epsilon and The Email Institute’s Q3 2012 report indicated overall click-through rates have fallen from 5.5 It’s worth noting that the eNonprofit study did find email click-through rates varied significantly by nonprofit sectors. MORE
We are extremely honored to be a part of the nonprofit community where our footprint (and our ratings!) It is a cohesive team that I am proud to be a part of, and one that compiles thousands of ratings and efficiently handles thousands of customer support inquiries a year. MORE
In fact, we saw our open rates soar to 50 percent. The post We Got 50% Open Rates After Changing 1 Thing About Emails appeared first on The See3 Blog. email email marketing nonprofit communications open rateWe stopped including one thing in our weekly DoGooder Dispatches emails, and our subscribers loved it. Here's what we changed to connect with a stronger, more engaged email audience. MORE
Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Rate your CMS! So go rate your CMS ! { April 23, 2008 NTEN is doing some great work getting information about the use of different kinds of tools in the sector, and how people are using them. and how they like them. They are doing a CMS satisfaction survey, and the more info that they get, the better. MORE
Do you know your organization’s donor retention rate? In 2019, Dr. Adrian Sargent bemoaned the fact that first-time donor retention rates were below thirty percent: “The USA still holds the record for the most shockingly poor pattern of results. MORE
benchmarking charitable giving disaster philanthropy disaster relief encompass rating system nonprofits pay-what-you-can cafes Philanthropy SBP Star Rating System MORE
Knowing why an employee leaves your company can help you to reduce your employee turnover rate. That's because you can use the reasons a departing employee provides to gather information about processes, people and departments that might need some redirection to correct situations that may have contributed to the employee's reasons for leaving. So, do an exit interview whenever possible with each departing employee. MORE
Increasing website conversion rates is a perpetual priority for both higher education institutions and nonprofit organizations. The post How to Increase Conversion Rates Using Pardot appeared first on Cloud for Good. MORE
We are extremely honored to be a part of the nonprofit community where our footprint (and our ratings!) The Charity Navigator Advisory System serves as a critical supplement by alerting donors to areas of possible concern that cannot otherwise be captured by our ratings systems. MORE
Written by Stephen Rockwell, Chief Ratings Technology Officer, and Ofira Bondorowsky, Director of Ratings & Nonprofit Engagement, at Charity Navigator. Charity Navigator’s Encompass Rating System evolution marks another significant milestone with our Beta V3 release today. MORE
charities community engagement constituent feedback Culture & Community Encompass encompass rating system nonprofit ratings nonprofitsPeople are paying more attention to how nonprofits listen to the people they serve. MORE
Basically, "churn" is the term used to describe the rate at which subscribers – be they in your email lists, Facebook fans, Twitter followers, etc. Thanks to the eBenchmarks Extra on Facebook findings from our latest study, we found out: You'll need to factor both "un-likes" and "un-subscribes" into your calculation of the churn rate for your Facebook page. The average churn rate in 2010 for nonprofits in our research sample was 14%. MORE
Charity ratings encompass rating system fundraiser Fundraising meet the team nonprofit journey nonprofit ratings ratings Star Rating SystemMy name is Mary Wilson, and I am the Development Assistant at Charity Navigator. MORE
The American Battlefield Trust was $27,000 short of projected revenue for its effort to save 128 acres of Civil War Battlefield in Perryville, Kentucky, in the fall of 2019. MORE
Written by Stephen Rockwell, Chief Ratings Technology Officer at Charity Navigator. Stephen leads the team of charity analysts, program specialists, and development engineers that launched the new Encompass rating methodology and criteria. MORE
We are extremely honored to be a part of the nonprofit community where our footprint (and our ratings!) In this role I have primary responsibility for building out the Culture & Community “beacon” in our new Encompass Rating System. MORE
In our commitment to make impactful philanthropy easier for all, Charity Navigator provides our objective, user-friendly rating service free of charge. Our ratings traditionally covered a nonprofit’s financial health as well as their accountability and transparency practices. MORE
marketing open rates newsletter Distributing a regular newsletter requires a lot: curation, content creation, and then there’s capturing the attention of your audience despite inbox overcrowding. MORE
Most people who’ve been doing email communication for any length of time understand that too many emails equals increased unsubscribes, lower open rates and lower click through rates. But with average nonprofit open rates at 13% and click-through rates at 2.1% Just be sure to monitor your opt out rate – an average one is 0.19% – and your open and click-through rates when sending follow-up emails. MORE
Free Webinar: Beware of the wrong math – and the wrong technology - when it comes to sustainers. Join Jake Munaker, CharityEngine payment processing expert, as he demonstrates subscription billing insights that can increase retention and save anywhere from $50,000 to $5,000,000 in revenue! MORE
Written by Stephen Rockwell, Chief Ratings Technology Officer at Charity Navigator. Stephen leads the team of charity analysts, program specialists, and development engineers that launched the new Encompass rating methodology and criteria. MORE
Research consistently shows that it almost always costs more to acquire a new donor than it does to retain an existing donor, making your donor retention rate a very important metric to track. What Is Donor Retention Rate? How to Calculate Donor Retention Rate. retention rate. . MORE
That means we’d actually see open rates go up for those who choose this option (probably most people), because pixels would be loaded for every email—but we won’t know if those people are actually opening emails or not. Read time: 3 minutes. MORE
Authored by Moustafa Elshaabiny, Senior Software Engineer, and Stephen Rockwell, Chief Ratings Technology Officer at Charity Navigator, who leads the team of charity analysts, program specialists, and development engineers that launched the new Encompass rating methodology and criteria. MORE
Bottom line – (our software) received more “Excellent” ratings than any of the over 33 products reviewed! My response: These reports are definitely useful — if a vendor is rated well they’re worth considering (assuming the rating criteria are appropriate for your needs) and if they’re rated badly they’re probably not. A colleague forwarded the following email from a vendor and asked how I think a potential buyer should respond. MORE
Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year. Here is how spam rates affected nonprofit fundraising last Giving Tuesday, and what you can do to ensure a successful 2018 campaign. emails, and the average spam rate for nonprofit fundraising appeals remained high, at 20.34%. However, this was an encouraging decrease from a whopping spam rate of 36.68% in 2016. MORE
We are extremely honored to be a part of the nonprofit community where our footprint (and our ratings!) analyst analyst team encompass rating system meet the team ratings Star Rating System MORE
We are extremely honored to be a part of the nonprofit community where our footprint (and our ratings!) Charity Navigator encompass rating system executive assistant Lazar Nikolovski ratings Star Rating System MORE
Our article talks about website conversion – its definition, examples, how to calculate them, and what a reasonable conversion rate looks like. Your conversion rate is the percentage of people who have completed your desired action. How to Calculate Website Conversion Rate. MORE
We are extremely honored to be a part of the nonprofit community where our footprint (and our ratings!) This means that I manage our website, from star rating pages, to the Giving Basket, to charity search results. MORE
and Canada reported the highest rate of daily stress in the world during 2020. The post US and Canadian workers report highest rate of daily stress in the world appeared first on CharityVillage. Gallup’s State of the Global Workplace: 2021 Report found that workers in the U.S. MORE
For the last 5 or so years, there has been a trend in new donor acquisition : Response rates continue to drop while average gifts continue to rise. Usually, organizations use large compiled files that actually contribute to lower response rates. . MORE
Rate Related Topics 
Byte Technology
APRIL 16, 2021
Our article talks about website conversion – its definition, examples, how to calculate them, and what a reasonable conversion rate looks like. Your conversion rate is the percentage of people who have completed your desired action. How to Calculate Website Conversion Rate.
Cloud 4 Good
JULY 22, 2021
Increasing website conversion rates is a perpetual priority for both higher education institutions and nonprofit organizations. The post How to Increase Conversion Rates Using Pardot appeared first on Cloud for Good.
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Charity Navigator
AUGUST 23, 2021
Written by Stephen Rockwell, Chief Ratings Technology Officer at Charity Navigator. Stephen leads the team of charity analysts, program specialists, and development engineers that launched the new Encompass rating methodology and criteria.
Charity Navigator
OCTOBER 6, 2021
Authored by Moustafa Elshaabiny, Senior Software Engineer, and Stephen Rockwell, Chief Ratings Technology Officer at Charity Navigator, who leads the team of charity analysts, program specialists, and development engineers that launched the new Encompass rating methodology and criteria.
Charity Navigator
AUGUST 3, 2021
Written by Stephen Rockwell, Chief Ratings Technology Officer at Charity Navigator. Stephen leads the team of charity analysts, program specialists, and development engineers that launched the new Encompass rating methodology and criteria.
Charity Navigator
OCTOBER 25, 2021
In our commitment to make impactful philanthropy easier for all, Charity Navigator provides our objective, user-friendly rating service free of charge. Our ratings traditionally covered a nonprofit’s financial health as well as their accountability and transparency practices.
Charity Navigator
MARCH 1, 2021
Written by Stephen Rockwell, Chief Ratings Technology Officer, and Ofira Bondorowsky, Director of Ratings & Nonprofit Engagement, at Charity Navigator. Charity Navigator’s Encompass Rating System evolution marks another significant milestone with our Beta V3 release today.
EveryAction
APRIL 1, 2015
bounce rates nonprofit blog Imagine you’ve written a great post for your nonprofit blog -- we’re talking awesome title and everything. And after sharing it with your subscribers + across your social networks, you’ve finally got visitors coming to your post + reading it. Great! Then what? Are visitors perusing your other posts, navigating your landing pages, or checking out the amazing content offers on your site? Or do they just bounce?
EveryAction
NOVEMBER 5, 2018
Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year. Here is how spam rates affected nonprofit fundraising last Giving Tuesday, and what you can do to ensure a successful 2018 campaign. emails, and the average spam rate for nonprofit fundraising appeals remained high, at 20.34%. However, this was an encouraging decrease from a whopping spam rate of 36.68% in 2016.
Qgiv
AUGUST 26, 2021
Research consistently shows that it almost always costs more to acquire a new donor than it does to retain an existing donor, making your donor retention rate a very important metric to track. What Is Donor Retention Rate? How to Calculate Donor Retention Rate. retention rate. .
EveryAction
APRIL 6, 2015
marketing open rates newsletter Distributing a regular newsletter requires a lot: curation, content creation, and then there’s capturing the attention of your audience despite inbox overcrowding.
Charity Navigator
SEPTEMBER 27, 2021
Charity ratings encompass rating system fundraiser Fundraising meet the team nonprofit journey nonprofit ratings ratings Star Rating SystemMy name is Mary Wilson, and I am the Development Assistant at Charity Navigator.
Bloomerang
DECEMBER 11, 2021
Today’s question comes from a nonprofit employee who wants advice on what would be considered a good new donor acquisition rate. I know about donor retention rates, goals, etc., but I’m not finding much data on what is a good new donor acquisition rate or goal annually. .
Candid
MAY 17, 2021
However, with fresh losses during April, the recovery rate for both health care and educational institutions fell into the negative column. Part 3 | Months to recovery at recent rates. Reprinted from the Johns Hopkins Center for Civil Society Studies.
Charity Navigator
OCTOBER 27, 2021
We are extremely honored to be a part of the nonprofit community where our footprint (and our ratings!) My focus is primarily on our technological infrastructure and data-driven tools that power our ratings, website, and internal program operations.
EveryAction
MAY 15, 2017
The annual report details how and why nonprofit fundraising emails end up in spam folders, calculates the damage spam can do on giving days like #GivingTuesday and during end-of-year (EOY) fundraising, and offers actionable advice for improving your deliverability rates. In the last week of the year, just as EOY pushes reach their peak, spam rates doubled from 2015. Want to learn how to improve your deliverability rates?
Charity Navigator
NOVEMBER 1, 2021
We are extremely honored to be a part of the nonprofit community where our footprint (and our ratings!) My name is Laura Andes, and I am the Vice President of Impact Ratings here at Charity Navigator.
NonProfit PRO
OCTOBER 8, 2021
Free Webinar: Beware of the wrong math – and the wrong technology - when it comes to sustainers. Join Jake Munaker, CharityEngine payment processing expert, as he demonstrates subscription billing insights that can increase retention and save anywhere from $50,000 to $5,000,000 in revenue!
Salsa
SEPTEMBER 23, 2021
We want to update you on the effect you will see with email open rates in your email marketing program. Apple has released its much-anticipated iOS15 software update which brings changes to how Apple devices handle privacy, especially for those using the native Mail App.
Bloomerang
AUGUST 12, 2021
Do you know your organization’s donor retention rate? In 2019, Dr. Adrian Sargent bemoaned the fact that first-time donor retention rates were below thirty percent: “The USA still holds the record for the most shockingly poor pattern of results.
NonProfit PRO
AUGUST 23, 2021
The American Battlefield Trust was $27,000 short of projected revenue for its effort to save 128 acres of Civil War Battlefield in Perryville, Kentucky, in the fall of 2019.
Charity Navigator
AUGUST 23, 2021
We are extremely honored to be a part of the nonprofit community where our footprint (and our ratings!) In this role I have primary responsibility for building out the Culture & Community “beacon” in our new Encompass Rating System.
Bloomerang
JUNE 23, 2021
For the last 5 or so years, there has been a trend in new donor acquisition : Response rates continue to drop while average gifts continue to rise. Usually, organizations use large compiled files that actually contribute to lower response rates. .
Charity Navigator
MAY 25, 2021
We are extremely honored to be a part of the nonprofit community where our footprint (and our ratings!) This means that I manage our website, from star rating pages, to the Giving Basket, to charity search results.
See3
SEPTEMBER 25, 2015
In fact, we saw our open rates soar to 50 percent. The post We Got 50% Open Rates After Changing 1 Thing About Emails appeared first on The See3 Blog. email email marketing nonprofit communications open rateWe stopped including one thing in our weekly DoGooder Dispatches emails, and our subscribers loved it. Here's what we changed to connect with a stronger, more engaged email audience.
Charity Navigator
APRIL 26, 2021
We are extremely honored to be a part of the nonprofit community where our footprint (and our ratings!) analyst analyst team encompass rating system meet the team ratings Star Rating System
Byte Technology
DECEMBER 22, 2015
Consider these four tricks for increasing email open rates by tapping into the inner psyche we all possess. • Cognitive dissonance—a state of conflicting attitudes, beliefs or behaviors—has been shown to increase open rates. So insert a query in the header and see if doing so increases open rates. The post Mind Games: Using Psychology to Increase Email Open Rates appeared first on Byte Technology’s Nonprofit Web Design Insights Blog.
NTEN
SEPTEMBER 21, 2011
Writing last month's post about how NTEN differentiates between types of open rate made me think about the ways we've worked to boost our numbers. Despite the increased volume, we've managed to increase our absolute open rate year-over-year. Looking just at our webinar messaging, we saw an open rate of roughly 22.5% We've made list growth a continuing concern – not just to fight the inevitable churn , but because new subscribers open our messages at a much higher rate.
Charity Navigator
JULY 19, 2021
We are extremely honored to be a part of the nonprofit community where our footprint (and our ratings!) The Charity Navigator Advisory System serves as a critical supplement by alerting donors to areas of possible concern that cannot otherwise be captured by our ratings systems.
NetWits
APRIL 5, 2013
Fundraising email click-through rates dropped 27 percent and response rates were down 21 percent from 2011. This follows a recent trend that email click-through rates have declined across all industries. Epsilon and The Email Institute’s Q3 2012 report indicated overall click-through rates have fallen from 5.5 It’s worth noting that the eNonprofit study did find email click-through rates varied significantly by nonprofit sectors.
Charity Navigator
MARCH 29, 2021
We are extremely honored to be a part of the nonprofit community where our footprint (and our ratings!) It is a cohesive team that I am proud to be a part of, and one that compiles thousands of ratings and efficiently handles thousands of customer support inquiries a year.
Charity Navigator
JUNE 28, 2021
We are extremely honored to be a part of the nonprofit community where our footprint (and our ratings!) Charity Navigator encompass rating system executive assistant Lazar Nikolovski ratings Star Rating System
Robert Weiner
MARCH 17, 2013
Bottom line – (our software) received more “Excellent” ratings than any of the over 33 products reviewed! My response: These reports are definitely useful — if a vendor is rated well they’re worth considering (assuming the rating criteria are appropriate for your needs) and if they’re rated badly they’re probably not. A colleague forwarded the following email from a vendor and asked how I think a potential buyer should respond.
Zen and the Art of Nonprofit Technology
APRIL 23, 2008
Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Rate your CMS! So go rate your CMS ! { April 23, 2008 NTEN is doing some great work getting information about the use of different kinds of tools in the sector, and how people are using them. and how they like them. They are doing a CMS satisfaction survey, and the more info that they get, the better.
Charity Navigator
JANUARY 6, 2021
charitable donations charitable giving Charity ratings donors giving back impactful philanthropy nonprofit ratings Philanthropy ratingsMy wife grew up poor. Her father was killed in a tragic accident when she was a toddler.
NTEN
AUGUST 10, 2011
Basically, "churn" is the term used to describe the rate at which subscribers – be they in your email lists, Facebook fans, Twitter followers, etc. Thanks to the eBenchmarks Extra on Facebook findings from our latest study, we found out: You'll need to factor both "un-likes" and "un-subscribes" into your calculation of the churn rate for your Facebook page. The average churn rate in 2010 for nonprofits in our research sample was 14%.
Charity Village
JUNE 24, 2021
and Canada reported the highest rate of daily stress in the world during 2020. The post US and Canadian workers report highest rate of daily stress in the world appeared first on CharityVillage. Gallup’s State of the Global Workplace: 2021 Report found that workers in the U.S.
Byte Technology
JULY 7, 2015
The post Understanding Conversion Rates in Google Analytics appeared first on Byte Technology’s Non-Profit Web Design Insights Blog. Google Analytics, still considered the go-to tool for individuals and companies seeking to understand how effective their websites are to visitors and users, has certainly changed the way websites are designed, redesigned and administered.
Charity Navigator
MARCH 10, 2021
benchmarking charitable giving disaster philanthropy disaster relief encompass rating system nonprofits pay-what-you-can cafes Philanthropy SBP Star Rating System
Charity Navigator
FEBRUARY 23, 2021
charities community engagement constituent feedback Culture & Community Encompass encompass rating system nonprofit ratings nonprofitsPeople are paying more attention to how nonprofits listen to the people they serve.
NetWits
APRIL 2, 2013
The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. And that’s what the conversation should be around: constituent engagement, not open and click-through rates. For example, if I send one email to 10,000 people and 2,000 opens the email, I have an open rate of 20 percent. Figure 1: Opens and open rate. Figure 2 : Clicks and click rates. Figure 3 : Unsubscribes and unsubscribe rates.
NetWits
MAY 31, 2012
Most people who’ve been doing email communication for any length of time understand that too many emails equals increased unsubscribes, lower open rates and lower click through rates. But with average nonprofit open rates at 13% and click-through rates at 2.1% Just be sure to monitor your opt out rate – an average one is 0.19% – and your open and click-through rates when sending follow-up emails.
Eric Jacobsen Blog
APRIL 2, 2019
Knowing why an employee leaves your company can help you to reduce your employee turnover rate. That's because you can use the reasons a departing employee provides to gather information about processes, people and departments that might need some redirection to correct situations that may have contributed to the employee's reasons for leaving. So, do an exit interview whenever possible with each departing employee.
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