bounce rates nonprofit blog Imagine you’ve written a great post for your nonprofit blog -- we’re talking awesome title and everything. And after sharing it with your subscribers + across your social networks, you’ve finally got visitors coming to your post + reading it. Great! Then what? Are visitors perusing your other posts, navigating your landing pages, or checking out the amazing content offers on your site? Or do they just bounce? MORE
What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. However, conversion rates of those emails dropped 25%. M+R’s Benchmark Report showed similar conversion rate declines in 2012 and 2013. MORE
The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. And that’s what the conversation should be around: constituent engagement, not open and click-through rates. Figure 1: Opens and open rate. MORE
According to the research, nonprofits have increased the number of emails they send by 2.9%, but in 2015, the conversion rate dropped by 11.1% The open rate for advocacy email stayed stable, which is good news, but the click-through rate for these emails fell sharply by 12.45% to just 2%. MORE
The annual report details how and why nonprofit fundraising emails end up in spam folders, calculates the damage spam can do on giving days like #GivingTuesday and during end-of-year (EOY) fundraising, and offers actionable advice for improving your deliverability rates. MORE
Consider these four tricks for increasing email open rates by tapping into the inner psyche we all possess. • Cognitive dissonance—a state of conflicting attitudes, beliefs or behaviors—has been shown to increase open rates. MORE
Reviewing the way you use links may be a good place to start – effective link copy and placement can have huge effects on click through rates and related fundraising results. Making link copy compelling will have immediate effects on click through rates. MORE
The post Understanding Conversion Rates in Google Analytics appeared first on Byte Technology’s Non-Profit Web Design Insights Blog. MORE
We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). So, what led to our above industry average donor retention rates? Want to improve your donor retention rates? MORE
Fundraising email click-through rates dropped 27 percent and response rates were down 21 percent from 2011. This follows a recent trend that email click-through rates have declined across all industries. The much-anticipated 2013 eNonprofit Benchmark study was released last week. MORE
In Part I , I covered rating choice “Level 1,” and how this signifies that an organization does not have a formalized prospect management system in place. This is my final post in a four-part series that outlines the various levels of prospect management we encounter with our clients. MORE
So, yeah, everyone else’s Facebook pages suck too. Except for Finance pages. ??? H/T to FanPageKarma. From the Trenches Useful Data MORE
Open Rate: If you manage an email campaign of any size, then you’re familiar with an open rate. For example, if 100 people received your email and 20 people opened it, then your open rate is 20%. The impacts for your click-to-open rate are the same as for the clickthrough rate. MORE
Top rated charity opens up its real-time data - Humanosphere : "The charity that allows people to make a direct donation to a person living in Kenya just got a whole lot more transparent. GiveDirectly unveiled a new website with live data showing how it is performing on a host of measures. MORE
Originally posted on Constant Commentary , here's four tips from Caroline Shahar at Constant Contact on how to increase the open rate on your nonprofit's emails. Author: Guest Blogger. After all, you have to communicate with your constituents to even begin to engage. Who is this newsletter from? That’s the first question your readers typically want to answer. If they can’t figure that out quickly, they will likely skip over or delete your newsletter. MORE
In fact, we saw our open rates soar to 50 percent. The post We Got 50% Open Rates After Changing 1 Thing About Emails appeared first on The See3 Blog. email email marketing nonprofit communications open rateWe stopped including one thing in our weekly DoGooder Dispatches emails, and our subscribers loved it. Here's what we changed to connect with a stronger, more engaged email audience. MORE
Four Factors That Increase Open Rates: What’s in it for them? Research shows that recency influences open rate. Research shows that cognitive dissonance influences open rates. Email Marketing click-through email marketing open rates MORE
Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Rate your CMS! So go rate your CMS ! { April 23, 2008 NTEN is doing some great work getting information about the use of different kinds of tools in the sector, and how people are using them. and how they like them. They are doing a CMS satisfaction survey, and the more info that they get, the better. MORE
Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Winning is defined as the content with the best click-through and conversion rates. MORE
Knowing why an employee leaves your company can help you to reduce your employee turnover rate. MORE
$108 million Ice Bucket Challenge windfall could threaten ALS Association''s charity ratings - Washington Business Journal MORE
The post Easily Measure Conversion Rates by Setting Goals in Google Analytics appeared first on Nonprofit Hub. Google Analytics can be overwhelming and confusing, but setting up Goals in your Google Analytics account helps to narrow down what you need to be looking at. MORE
Are you experiencing abysmal open rates? Harrowing click-through rates? So, the first way to boost your open rates is to start using an Email Service Provider (ESP) like MailChimp, Emma or Constant Contact. This infrequent contact almost ensures low open rates. MORE
Even if you have an acceptable rate, you can still come up on the short end when it comes to donation time. Against the seed fund, mission-focused received 80 percent more donations and it also out-performed the matching donation rate by 94 percent. MORE
They found that while email metrics (open and click rates) are down, email fundraising is up (email revenue grew by 25% in 2015). To summarize, the three most important factors that influence email fundraising response rates: List growth: […]. MORE
If the rates are high enough they will automatically have your emails sent to spam or deleted. So if your spam rate is 9%, you are losing out on the potential to be making an extra $10,800 from your email marketing each year. Ultimately, spam rates are in your control. MORE
marketing open rates newsletter Distributing a regular newsletter requires a lot: curation, content creation, and then there’s capturing the attention of your audience despite inbox overcrowding. MORE
In Part I, I covered rating choice “Level 1,” and how it means that the organization does not have a formalized prospect management system in place. MORE
Your agency can continue to work the way you have been and still be able to increase your utilization rates. Normal. false. false. false. EN-US. X-NONE. X-NONE. MORE
Most people who’ve been doing email communication for any length of time understand that too many emails equals increased unsubscribes, lower open rates and lower click through rates. But with average nonprofit open rates at 13% and click-through rates at 2.1% MORE
G2Crowd, a company that reviews business software, collected customer ratings on four different social media management tools: Hootsuite AgoraPulse SproutSocial Sendible The infographic below summarizes user satisfaction, ease of use, and customer support for each tool. MORE
Unfortunately, many nonprofits don't feel like they have the luxury of focusing on fundraising strategies that will bring in long-term results, which has led to low donor retention rates. Guess what the nonprofit donor retention rate is? That is an attrition rate of 59%. MORE
How would you go about increasing service billings and utilization rates without going on a hiring spree? Normal. false. false. false. EN-US. X-NONE. X-NONE. What if you could reduce admin time to process by at least 25%? MORE
Here are Target Analytics, our high-touch modeling team asks our clients to rate where they are at with a prospect management system. The first rating choice is “Level 1,” and this rating means that the organization does not have a formalized prospect management system in place. MORE
Bottom line – (our software) received more “Excellent” ratings than any of the over 33 products reviewed! My response: These reports are definitely useful — if a vendor is rated well they’re worth considering (assuming the rating criteria are appropriate for your needs) and if they’re rated badly they’re probably not. A colleague forwarded the following email from a vendor and asked how I think a potential buyer should respond. MORE
Nowadays more than ever, many agencies are looking for ways to increase utilization rates so that they can bill for more services provided. · What if admin time to process was able to be reduced by at least 25%? · What if DSP’s knew every morning which service to provide in order to maximize services delivered for each client? · What if DSP’s could be given a daily accounting of all services delivered vs. budgeted? Normal. false. false. false. EN-US. X-NONE. X-NONE. MORE
Have you ever given any thought on how to increase the utilization rate at your agency? - What if you could give DSPs a daily accounting of all services delivered vs. budgeted? - What if your DSPs knew daily which service to provide to maximize services delivered for each client? - What if you were able to reduce admin time to process by at least 25%? MORE
The post 4 Tips to Increase Email Open Rates With Psychology appeared first on John Haydon. Email Marketing click-through email marketing open ratesGetting subscribers to open your emails seems next to impossible. MORE
Optimizing your nonprofit’s advocacy action alert doesn’t have to end with a supporter receiving a humble “thank you” from a thank you page or email. All too often, a tally is recorded and that’s the extent of online advocacy. But, what if we dig a bit deeper? MORE
They found that while email metrics (open and click rates) are down, email fundraising is up (email revenue grew by 25% in 2015). To summarize, the three most important factors that influence email fundraising response rates: List growth: […]. MORE
In Part I , I covered rating choice “Level 1,” and how this signifies that an organization does not have a formalized prospect management system in place. MORE
A recent study by researchers at Columbia University builds on several earlier investigations (see here , here , and here ) that found text message reminders to be an effective means for increasing vaccination rates in low-income populations. MORE
Rate Related Topics 
EveryAction
MAY 15, 2017
The annual report details how and why nonprofit fundraising emails end up in spam folders, calculates the damage spam can do on giving days like #GivingTuesday and during end-of-year (EOY) fundraising, and offers actionable advice for improving your deliverability rates.
Byte Technology
JULY 7, 2015
The post Understanding Conversion Rates in Google Analytics appeared first on Byte Technology’s Non-Profit Web Design Insights Blog.
EveryAction
APRIL 6, 2015
marketing open rates newsletter Distributing a regular newsletter requires a lot: curation, content creation, and then there’s capturing the attention of your audience despite inbox overcrowding.
Vertex Systems
MARCH 9, 2018
Your agency can continue to work the way you have been and still be able to increase your utilization rates. Normal. false. false. false. EN-US. X-NONE. X-NONE.
Byte Technology
DECEMBER 22, 2015
Consider these four tricks for increasing email open rates by tapping into the inner psyche we all possess. • Cognitive dissonance—a state of conflicting attitudes, beliefs or behaviors—has been shown to increase open rates.
NonProfit Hub
OCTOBER 25, 2016
The post Easily Measure Conversion Rates by Setting Goals in Google Analytics appeared first on Nonprofit Hub. Google Analytics can be overwhelming and confusing, but setting up Goals in your Google Analytics account helps to narrow down what you need to be looking at.
John Haydon
OCTOBER 20, 2016
They found that while email metrics (open and click rates) are down, email fundraising is up (email revenue grew by 25% in 2015). To summarize, the three most important factors that influence email fundraising response rates: List growth: […].
Vertex Systems
NOVEMBER 17, 2017
Nowadays more than ever, many agencies are looking for ways to increase utilization rates so that they can bill for more services provided. · What if admin time to process was able to be reduced by at least 25%? · What if DSP’s knew every morning which service to provide in order to maximize services delivered for each client? · What if DSP’s could be given a daily accounting of all services delivered vs. budgeted? Normal. false. false. false. EN-US. X-NONE. X-NONE.
John Haydon
NOVEMBER 17, 2015
The post 4 Tips to Increase Email Open Rates With Psychology appeared first on John Haydon. Email Marketing click-through email marketing open ratesGetting subscribers to open your emails seems next to impossible.
NetWits
APRIL 5, 2013
Fundraising email click-through rates dropped 27 percent and response rates were down 21 percent from 2011. This follows a recent trend that email click-through rates have declined across all industries. The much-anticipated 2013 eNonprofit Benchmark study was released last week.
See What's Out There
SEPTEMBER 25, 2015
In fact, we saw our open rates soar to 50 percent. The post We Got 50% Open Rates After Changing 1 Thing About Emails appeared first on The See3 Blog. email email marketing nonprofit communications open rateWe stopped including one thing in our weekly DoGooder Dispatches emails, and our subscribers loved it. Here's what we changed to connect with a stronger, more engaged email audience.
Connection Cafe
OCTOBER 14, 2014
In Part I , I covered rating choice “Level 1,” and how this signifies that an organization does not have a formalized prospect management system in place.
Connection Cafe
AUGUST 2, 2016
Optimizing your nonprofit’s advocacy action alert doesn’t have to end with a supporter receiving a humble “thank you” from a thank you page or email. All too often, a tally is recorded and that’s the extent of online advocacy. But, what if we dig a bit deeper?
Connection Cafe
NOVEMBER 17, 2017
Open Rate: If you manage an email campaign of any size, then you’re familiar with an open rate. For example, if 100 people received your email and 20 people opened it, then your open rate is 20%. The impacts for your click-to-open rate are the same as for the clickthrough rate.
Zen and the Art of Nonprofit Technology
APRIL 23, 2008
Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Rate your CMS! So go rate your CMS ! { April 23, 2008 NTEN is doing some great work getting information about the use of different kinds of tools in the sector, and how people are using them. and how they like them. They are doing a CMS satisfaction survey, and the more info that they get, the better.
AFP Blog
DECEMBER 23, 2014
Top rated charity opens up its real-time data - Humanosphere : "The charity that allows people to make a direct donation to a person living in Kenya just got a whole lot more transparent. GiveDirectly unveiled a new website with live data showing how it is performing on a host of measures.
Connection Cafe
DECEMBER 17, 2014
In Part I , I covered rating choice “Level 1,” and how this signifies that an organization does not have a formalized prospect management system in place. This is my final post in a four-part series that outlines the various levels of prospect management we encounter with our clients.
John Haydon
OCTOBER 20, 2016
They found that while email metrics (open and click rates) are down, email fundraising is up (email revenue grew by 25% in 2015). To summarize, the three most important factors that influence email fundraising response rates: List growth: […].
AFP Blog
APRIL 27, 2015
Telecom operators slash call rates to quake-hit Nepal - The Economic Times : 'via Blog this
NetWits
APRIL 2, 2013
The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. And that’s what the conversation should be around: constituent engagement, not open and click-through rates. Figure 1: Opens and open rate.
NonProfit Hub
JUNE 9, 2016
Are you experiencing abysmal open rates? Harrowing click-through rates? So, the first way to boost your open rates is to start using an Email Service Provider (ESP) like MailChimp, Emma or Constant Contact. This infrequent contact almost ensures low open rates.
Connection Cafe
MAY 28, 2014
Here are Target Analytics, our high-touch modeling team asks our clients to rate where they are at with a prospect management system. The first rating choice is “Level 1,” and this rating means that the organization does not have a formalized prospect management system in place.
Frogloop
FEBRUARY 11, 2013
Unfortunately, many nonprofits don't feel like they have the luxury of focusing on fundraising strategies that will bring in long-term results, which has led to low donor retention rates. Guess what the nonprofit donor retention rate is? That is an attrition rate of 59%.
Connection Cafe
JULY 9, 2014
In Part I, I covered rating choice “Level 1,” and how it means that the organization does not have a formalized prospect management system in place.
Vertex Systems
JULY 28, 2017
Have you ever given any thought on how to increase the utilization rate at your agency? - What if you could give DSPs a daily accounting of all services delivered vs. budgeted? - What if your DSPs knew daily which service to provide to maximize services delivered for each client? - What if you were able to reduce admin time to process by at least 25%?
AFP Blog
SEPTEMBER 8, 2014
$108 million Ice Bucket Challenge windfall could threaten ALS Association''s charity ratings - Washington Business Journal
NonProfit Hub
JUNE 4, 2015
If the rates are high enough they will automatically have your emails sent to spam or deleted. So if your spam rate is 9%, you are losing out on the potential to be making an extra $10,800 from your email marketing each year. Ultimately, spam rates are in your control.
Connection Cafe
APRIL 3, 2014
We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). So, what led to our above industry average donor retention rates? Want to improve your donor retention rates?
Robert Weiner
MARCH 17, 2013
Bottom line – (our software) received more “Excellent” ratings than any of the over 33 products reviewed! My response: These reports are definitely useful — if a vendor is rated well they’re worth considering (assuming the rating criteria are appropriate for your needs) and if they’re rated badly they’re probably not. A colleague forwarded the following email from a vendor and asked how I think a potential buyer should respond.
NonProfit Hub
NOVEMBER 17, 2014
Even if you have an acceptable rate, you can still come up on the short end when it comes to donation time. Against the seed fund, mission-focused received 80 percent more donations and it also out-performed the matching donation rate by 94 percent.
John Haydon
SEPTEMBER 29, 2015
G2Crowd, a company that reviews business software, collected customer ratings on four different social media management tools: Hootsuite AgoraPulse SproutSocial Sendible The infographic below summarizes user satisfaction, ease of use, and customer support for each tool.
Mobile Commons
JANUARY 20, 2016
According to the research, nonprofits have increased the number of emails they send by 2.9%, but in 2015, the conversion rate dropped by 11.1% The open rate for advocacy email stayed stable, which is good news, but the click-through rate for these emails fell sharply by 12.45% to just 2%.
NetWits
OCTOBER 31, 2011
Reviewing the way you use links may be a good place to start – effective link copy and placement can have huge effects on click through rates and related fundraising results. Making link copy compelling will have immediate effects on click through rates.
SocialFish
APRIL 12, 2013
So, yeah, everyone else’s Facebook pages suck too. Except for Finance pages. ??? H/T to FanPageKarma. From the Trenches Useful Data
NetWits
MAY 31, 2012
Most people who’ve been doing email communication for any length of time understand that too many emails equals increased unsubscribes, lower open rates and lower click through rates. But with average nonprofit open rates at 13% and click-through rates at 2.1%
Connection Cafe
JUNE 22, 2011
Originally posted on Constant Commentary , here's four tips from Caroline Shahar at Constant Contact on how to increase the open rate on your nonprofit's emails. Author: Guest Blogger. After all, you have to communicate with your constituents to even begin to engage. Who is this newsletter from? That’s the first question your readers typically want to answer. If they can’t figure that out quickly, they will likely skip over or delete your newsletter.
John Haydon
AUGUST 13, 2013
Four Factors That Increase Open Rates: What’s in it for them? Research shows that recency influences open rate. Research shows that cognitive dissonance influences open rates. Email Marketing click-through email marketing open rates
Mobile Commons
DECEMBER 10, 2015
A recent study by researchers at Columbia University builds on several earlier investigations (see here , here , and here ) that found text message reminders to be an effective means for increasing vaccination rates in low-income populations.
NetWits
JANUARY 3, 2011
Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Winning is defined as the content with the best click-through and conversion rates.
Eric Jacobsen Blog
FEBRUARY 22, 2015
Knowing why an employee leaves your company can help you to reduce your employee turnover rate.
INDUSTRY INSIGHTS YOUR PEERS ARE READING
100 
Let's personalize your content