INDUSTRY INSIGHTS YOUR PEERS ARE READING
bounce rates nonprofit blog Imagine you’ve written a great post for your nonprofit blog -- we’re talking awesome title and everything. And after sharing it with your subscribers + across your social networks, you’ve finally got visitors coming to your post + reading it. Great! Then what? Are visitors perusing your other posts, navigating your landing pages, or checking out the amazing content offers on your site? Or do they just bounce? MORE
What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. However, conversion rates of those emails dropped 25%. M+R’s Benchmark Report showed similar conversion rate declines in 2012 and 2013. MORE
The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. And that’s what the conversation should be around: constituent engagement, not open and click-through rates. Figure 1: Opens and open rate. MORE
The annual report details how and why nonprofit fundraising emails end up in spam folders, calculates the damage spam can do on giving days like #GivingTuesday and during end-of-year (EOY) fundraising, and offers actionable advice for improving your deliverability rates. MORE
Consider these four tricks for increasing email open rates by tapping into the inner psyche we all possess. • Cognitive dissonance—a state of conflicting attitudes, beliefs or behaviors—has been shown to increase open rates. MORE
Reviewing the way you use links may be a good place to start – effective link copy and placement can have huge effects on click through rates and related fundraising results. Making link copy compelling will have immediate effects on click through rates. MORE
The post Understanding Conversion Rates in Google Analytics appeared first on Byte Technology’s Non-Profit Web Design Insights Blog. MORE
We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). So, what led to our above industry average donor retention rates? Want to improve your donor retention rates? MORE
Fundraising email click-through rates dropped 27 percent and response rates were down 21 percent from 2011. This follows a recent trend that email click-through rates have declined across all industries. The much-anticipated 2013 eNonprofit Benchmark study was released last week. MORE
In Part I , I covered rating choice “Level 1,” and how this signifies that an organization does not have a formalized prospect management system in place. This is my final post in a four-part series that outlines the various levels of prospect management we encounter with our clients. MORE
So, yeah, everyone else’s Facebook pages suck too. Except for Finance pages. ??? H/T to FanPageKarma. From the Trenches Useful Data MORE
Top rated charity opens up its real-time data - Humanosphere : "The charity that allows people to make a direct donation to a person living in Kenya just got a whole lot more transparent. GiveDirectly unveiled a new website with live data showing how it is performing on a host of measures. MORE
Open Rate: If you manage an email campaign of any size, then you’re familiar with an open rate. For example, if 100 people received your email and 20 people opened it, then your open rate is 20%. The impacts for your click-to-open rate are the same as for the clickthrough rate. MORE
Originally posted on Constant Commentary , here's four tips from Caroline Shahar at Constant Contact on how to increase the open rate on your nonprofit's emails. Author: Guest Blogger. After all, you have to communicate with your constituents to even begin to engage. Who is this newsletter from? That’s the first question your readers typically want to answer. If they can’t figure that out quickly, they will likely skip over or delete your newsletter. MORE
Assuring you have a successful retention rate starts with these four steps: Inform: Your community needs to know about your involvement. Next you will need a stewardship plan to secure retention rates. The week of and after #GivingTuesday is critical to your donor retention rate. MORE
In fact, we saw our open rates soar to 50 percent. The post We Got 50% Open Rates After Changing 1 Thing About Emails appeared first on The See3 Blog. email email marketing nonprofit communications open rateWe stopped including one thing in our weekly DoGooder Dispatches emails, and our subscribers loved it. Here's what we changed to connect with a stronger, more engaged email audience. MORE
Four Factors That Increase Open Rates: What’s in it for them? Research shows that recency influences open rate. Research shows that cognitive dissonance influences open rates. Email Marketing click-through email marketing open rates MORE
Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Rate your CMS! So go rate your CMS ! { April 23, 2008 NTEN is doing some great work getting information about the use of different kinds of tools in the sector, and how people are using them. and how they like them. They are doing a CMS satisfaction survey, and the more info that they get, the better. MORE
Knowing why an employee leaves your company can help you to reduce your employee turnover rate. MORE
Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Email fundraising response rates are down 13%. Email advocacy response rates are down 15%. MORE
$108 million Ice Bucket Challenge windfall could threaten ALS Association''s charity ratings - Washington Business Journal MORE
The post Easily Measure Conversion Rates by Setting Goals in Google Analytics appeared first on Nonprofit Hub. Google Analytics can be overwhelming and confusing, but setting up Goals in your Google Analytics account helps to narrow down what you need to be looking at. MORE
Even if you have an acceptable rate, you can still come up on the short end when it comes to donation time. Against the seed fund, mission-focused received 80 percent more donations and it also out-performed the matching donation rate by 94 percent. MORE
They found that while email metrics (open and click rates) are down, email fundraising is up (email revenue grew by 25% in 2015). To summarize, the three most important factors that influence email fundraising response rates: List growth: […]. MORE
If the rates are high enough they will automatically have your emails sent to spam or deleted. So if your spam rate is 9%, you are losing out on the potential to be making an extra $10,800 from your email marketing each year. Ultimately, spam rates are in your control. MORE
marketing open rates newsletter Distributing a regular newsletter requires a lot: curation, content creation, and then there’s capturing the attention of your audience despite inbox overcrowding. MORE
Part of this can be chalked up to the conversion rates on mobile. Nonprofits reported that desktop conversion rates hovered around 21% with mobile conversion rates coming in at only 9%. Mobile is an increasingly valuable medium for nonprofits. MORE
In Part I, I covered rating choice “Level 1,” and how it means that the organization does not have a formalized prospect management system in place. MORE
Your agency can continue to work the way you have been and still be able to increase your utilization rates. Normal. false. false. false. EN-US. X-NONE. X-NONE. MORE
Most people who’ve been doing email communication for any length of time understand that too many emails equals increased unsubscribes, lower open rates and lower click through rates. But with average nonprofit open rates at 13% and click-through rates at 2.1% MORE
This article is part of the bbcon 2018 Speaker Series on npENGAGE. Get a taste of the 250+ sessions that will help your organization transform and have a bigger impact! Like it or not, technology is everywhere. MORE
G2Crowd, a company that reviews business software, collected customer ratings on four different social media management tools: Hootsuite AgoraPulse SproutSocial Sendible The infographic below summarizes user satisfaction, ease of use, and customer support for each tool. MORE
Unfortunately, many nonprofits don't feel like they have the luxury of focusing on fundraising strategies that will bring in long-term results, which has led to low donor retention rates. Guess what the nonprofit donor retention rate is? That is an attrition rate of 59%. MORE
Here are Target Analytics, our high-touch modeling team asks our clients to rate where they are at with a prospect management system. The first rating choice is “Level 1,” and this rating means that the organization does not have a formalized prospect management system in place. MORE
How would you go about increasing service billings and utilization rates without going on a hiring spree? Normal. false. false. false. EN-US. X-NONE. X-NONE. What if you could reduce admin time to process by at least 25%? MORE
Bottom line – (our software) received more “Excellent” ratings than any of the over 33 products reviewed! My response: These reports are definitely useful — if a vendor is rated well they’re worth considering (assuming the rating criteria are appropriate for your needs) and if they’re rated badly they’re probably not. A colleague forwarded the following email from a vendor and asked how I think a potential buyer should respond. MORE
Normal. false. false. false. EN-US. X-NONE. X-NONE. Over the past few weeks, we’ve spoken a lot about potential cuts to Medicaid and other funding sources. But what exactly can be done if these cuts do come to fruition? MORE
Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year. Here is how spam rates affected nonprofit fundraising last Giving Tuesday, and what you can do to ensure a successful 2018 campaign. MORE
Nowadays more than ever, many agencies are looking for ways to increase utilization rates so that they can bill for more services provided. · What if admin time to process was able to be reduced by at least 25%? · What if DSP’s knew every morning which service to provide in order to maximize services delivered for each client? · What if DSP’s could be given a daily accounting of all services delivered vs. budgeted? Normal. false. false. false. EN-US. X-NONE. X-NONE. MORE
The post 4 Tips to Increase Email Open Rates With Psychology appeared first on John Haydon. Email Marketing click-through email marketing open ratesGetting subscribers to open your emails seems next to impossible. MORE
Optimizing your nonprofit’s advocacy action alert doesn’t have to end with a supporter receiving a humble “thank you” from a thank you page or email. All too often, a tally is recorded and that’s the extent of online advocacy. But, what if we dig a bit deeper? MORE
They found that while email metrics (open and click rates) are down, email fundraising is up (email revenue grew by 25% in 2015). To summarize, the three most important factors that influence email fundraising response rates: List growth: […]. MORE
In Part I , I covered rating choice “Level 1,” and how this signifies that an organization does not have a formalized prospect management system in place. MORE
Rate Related Topics Connection Cafe
NOVEMBER 19, 2018
Assuring you have a successful retention rate starts with these four steps: Inform: Your community needs to know about your involvement. Next you will need a stewardship plan to secure retention rates. The week of and after #GivingTuesday is critical to your donor retention rate.
The Science Behind Engaging your Supporters
NOVEMBER 5, 2018
Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year. Here is how spam rates affected nonprofit fundraising last Giving Tuesday, and what you can do to ensure a successful 2018 campaign.
EveryAction
APRIL 6, 2015
marketing open rates newsletter Distributing a regular newsletter requires a lot: curation, content creation, and then there’s capturing the attention of your audience despite inbox overcrowding.
Byte Technology
JULY 7, 2015
The post Understanding Conversion Rates in Google Analytics appeared first on Byte Technology’s Non-Profit Web Design Insights Blog.
EveryAction
APRIL 1, 2015
bounce rates nonprofit blog Imagine you’ve written a great post for your nonprofit blog -- we’re talking awesome title and everything. And after sharing it with your subscribers + across your social networks, you’ve finally got visitors coming to your post + reading it. Great! Then what? Are visitors perusing your other posts, navigating your landing pages, or checking out the amazing content offers on your site? Or do they just bounce?
EveryAction
MAY 15, 2017
The annual report details how and why nonprofit fundraising emails end up in spam folders, calculates the damage spam can do on giving days like #GivingTuesday and during end-of-year (EOY) fundraising, and offers actionable advice for improving your deliverability rates.
Connection Cafe
OCTOBER 20, 2014
What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. However, conversion rates of those emails dropped 25%. M+R’s Benchmark Report showed similar conversion rate declines in 2012 and 2013.
Connection Cafe
OCTOBER 14, 2014
In Part I , I covered rating choice “Level 1,” and how this signifies that an organization does not have a formalized prospect management system in place.
Byte Technology
DECEMBER 22, 2015
Consider these four tricks for increasing email open rates by tapping into the inner psyche we all possess. • Cognitive dissonance—a state of conflicting attitudes, beliefs or behaviors—has been shown to increase open rates.
John Haydon
NOVEMBER 17, 2015
The post 4 Tips to Increase Email Open Rates With Psychology appeared first on John Haydon. Email Marketing click-through email marketing open ratesGetting subscribers to open your emails seems next to impossible.
Robert Weiner
MARCH 17, 2013
Bottom line – (our software) received more “Excellent” ratings than any of the over 33 products reviewed! My response: These reports are definitely useful — if a vendor is rated well they’re worth considering (assuming the rating criteria are appropriate for your needs) and if they’re rated badly they’re probably not. A colleague forwarded the following email from a vendor and asked how I think a potential buyer should respond.
Connection Cafe
DECEMBER 17, 2014
In Part I , I covered rating choice “Level 1,” and how this signifies that an organization does not have a formalized prospect management system in place. This is my final post in a four-part series that outlines the various levels of prospect management we encounter with our clients.
Eric Jacobsen Blog
APRIL 2, 2019
Knowing why an employee leaves your company can help you to reduce your employee turnover rate.
Vertex Systems
JULY 20, 2018
Normal. false. false. false. EN-US. X-NONE. X-NONE. Over the past few weeks, we’ve spoken a lot about potential cuts to Medicaid and other funding sources. But what exactly can be done if these cuts do come to fruition?
Connection Cafe
MAY 28, 2014
Here are Target Analytics, our high-touch modeling team asks our clients to rate where they are at with a prospect management system. The first rating choice is “Level 1,” and this rating means that the organization does not have a formalized prospect management system in place.
Vertex Systems
MARCH 9, 2018
Your agency can continue to work the way you have been and still be able to increase your utilization rates. Normal. false. false. false. EN-US. X-NONE. X-NONE.
Connection Cafe
JULY 9, 2014
In Part I, I covered rating choice “Level 1,” and how it means that the organization does not have a formalized prospect management system in place.
Frogloop
FEBRUARY 11, 2013
Unfortunately, many nonprofits don't feel like they have the luxury of focusing on fundraising strategies that will bring in long-term results, which has led to low donor retention rates. Guess what the nonprofit donor retention rate is? That is an attrition rate of 59%.
AFP Blog
DECEMBER 23, 2014
Top rated charity opens up its real-time data - Humanosphere : "The charity that allows people to make a direct donation to a person living in Kenya just got a whole lot more transparent. GiveDirectly unveiled a new website with live data showing how it is performing on a host of measures.
John Haydon
OCTOBER 20, 2016
They found that while email metrics (open and click rates) are down, email fundraising is up (email revenue grew by 25% in 2015). To summarize, the three most important factors that influence email fundraising response rates: List growth: […].
Connection Cafe
APRIL 3, 2014
We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). So, what led to our above industry average donor retention rates? Want to improve your donor retention rates?
SocialFish
APRIL 12, 2013
So, yeah, everyone else’s Facebook pages suck too. Except for Finance pages. ??? H/T to FanPageKarma. From the Trenches Useful Data
AFP Blog
APRIL 27, 2015
Telecom operators slash call rates to quake-hit Nepal - The Economic Times : 'via Blog this
NonProfit Hub
JUNE 4, 2015
If the rates are high enough they will automatically have your emails sent to spam or deleted. So if your spam rate is 9%, you are losing out on the potential to be making an extra $10,800 from your email marketing each year. Ultimately, spam rates are in your control.
NetWits
APRIL 2, 2013
The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. And that’s what the conversation should be around: constituent engagement, not open and click-through rates. Figure 1: Opens and open rate.
See What's Out There
SEPTEMBER 25, 2015
In fact, we saw our open rates soar to 50 percent. The post We Got 50% Open Rates After Changing 1 Thing About Emails appeared first on The See3 Blog. email email marketing nonprofit communications open rateWe stopped including one thing in our weekly DoGooder Dispatches emails, and our subscribers loved it. Here's what we changed to connect with a stronger, more engaged email audience.
NonProfit Hub
OCTOBER 25, 2016
The post Easily Measure Conversion Rates by Setting Goals in Google Analytics appeared first on Nonprofit Hub. Google Analytics can be overwhelming and confusing, but setting up Goals in your Google Analytics account helps to narrow down what you need to be looking at.
Zen and the Art of Nonprofit Technology
APRIL 23, 2008
Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Rate your CMS! So go rate your CMS ! { April 23, 2008 NTEN is doing some great work getting information about the use of different kinds of tools in the sector, and how people are using them. and how they like them. They are doing a CMS satisfaction survey, and the more info that they get, the better.
Connection Cafe
AUGUST 2, 2016
Optimizing your nonprofit’s advocacy action alert doesn’t have to end with a supporter receiving a humble “thank you” from a thank you page or email. All too often, a tally is recorded and that’s the extent of online advocacy. But, what if we dig a bit deeper?
Connection Cafe
AUGUST 16, 2018
This article is part of the bbcon 2018 Speaker Series on npENGAGE. Get a taste of the 250+ sessions that will help your organization transform and have a bigger impact! Like it or not, technology is everywhere.
John Haydon
SEPTEMBER 29, 2015
G2Crowd, a company that reviews business software, collected customer ratings on four different social media management tools: Hootsuite AgoraPulse SproutSocial Sendible The infographic below summarizes user satisfaction, ease of use, and customer support for each tool.
NonProfit Hub
NOVEMBER 17, 2014
Even if you have an acceptable rate, you can still come up on the short end when it comes to donation time. Against the seed fund, mission-focused received 80 percent more donations and it also out-performed the matching donation rate by 94 percent.
Vertex Systems
APRIL 6, 2018
How would you go about increasing service billings and utilization rates without going on a hiring spree? Normal. false. false. false. EN-US. X-NONE. X-NONE. What if you could reduce admin time to process by at least 25%?
Vertex Systems
NOVEMBER 17, 2017
Nowadays more than ever, many agencies are looking for ways to increase utilization rates so that they can bill for more services provided. · What if admin time to process was able to be reduced by at least 25%? · What if DSP’s knew every morning which service to provide in order to maximize services delivered for each client? · What if DSP’s could be given a daily accounting of all services delivered vs. budgeted? Normal. false. false. false. EN-US. X-NONE. X-NONE.
AFP Blog
SEPTEMBER 8, 2014
$108 million Ice Bucket Challenge windfall could threaten ALS Association''s charity ratings - Washington Business Journal
John Haydon
AUGUST 13, 2013
Four Factors That Increase Open Rates: What’s in it for them? Research shows that recency influences open rate. Research shows that cognitive dissonance influences open rates. Email Marketing click-through email marketing open rates
NetWits
MAY 31, 2012
Most people who’ve been doing email communication for any length of time understand that too many emails equals increased unsubscribes, lower open rates and lower click through rates. But with average nonprofit open rates at 13% and click-through rates at 2.1%
The Science Behind Engaging your Supporters
JUNE 10, 2019
Part of this can be chalked up to the conversion rates on mobile. Nonprofits reported that desktop conversion rates hovered around 21% with mobile conversion rates coming in at only 9%. Mobile is an increasingly valuable medium for nonprofits.
The Science Behind Engaging your Supporters
MAY 15, 2019
Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Email fundraising response rates are down 13%. Email advocacy response rates are down 15%.
Connection Cafe
NOVEMBER 17, 2017
Open Rate: If you manage an email campaign of any size, then you’re familiar with an open rate. For example, if 100 people received your email and 20 people opened it, then your open rate is 20%. The impacts for your click-to-open rate are the same as for the clickthrough rate.
John Haydon
OCTOBER 20, 2016
They found that while email metrics (open and click rates) are down, email fundraising is up (email revenue grew by 25% in 2015). To summarize, the three most important factors that influence email fundraising response rates: List growth: […].
NetWits
OCTOBER 31, 2011
Reviewing the way you use links may be a good place to start – effective link copy and placement can have huge effects on click through rates and related fundraising results. Making link copy compelling will have immediate effects on click through rates.
Connection Cafe
JUNE 22, 2011
Originally posted on Constant Commentary , here's four tips from Caroline Shahar at Constant Contact on how to increase the open rate on your nonprofit's emails. Author: Guest Blogger. After all, you have to communicate with your constituents to even begin to engage. Who is this newsletter from? That’s the first question your readers typically want to answer. If they can’t figure that out quickly, they will likely skip over or delete your newsletter.
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