Stewarding #GivingTuesday: Increase Your Retention Rate

Connection Cafe

Assuring you have a successful retention rate starts with these four steps: Inform: Your community needs to know about your involvement. Next you will need a stewardship plan to secure retention rates. The week of and after #GivingTuesday is critical to your donor retention rate.

What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign

The Science Behind Engaging your Supporters

Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year. Here is how spam rates affected nonprofit fundraising last Giving Tuesday, and what you can do to ensure a successful 2018 campaign.

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7 Ways to Increase the Open Rate of Your Nonprofit Email Newsletter

EveryAction

marketing open rates newsletter Distributing a regular newsletter requires a lot: curation, content creation, and then there’s capturing the attention of your audience despite inbox overcrowding.

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New Email Study Reveals Nonprofit Spam Rates Soared in 2016

EveryAction

The annual report details how and why nonprofit fundraising emails end up in spam folders, calculates the damage spam can do on giving days like #GivingTuesday and during end-of-year (EOY) fundraising, and offers actionable advice for improving your deliverability rates.

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How to Reduce the Bounce Rate on Your Nonprofit Blog

EveryAction

bounce rates nonprofit blog Imagine you’ve written a great post for your nonprofit blog -- we’re talking awesome title and everything. And after sharing it with your subscribers + across your social networks, you’ve finally got visitors coming to your post + reading it. Great! Then what? Are visitors perusing your other posts, navigating your landing pages, or checking out the amazing content offers on your site? Or do they just bounce?

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Understanding Conversion Rates in Google Analytics

Byte Technology

The post Understanding Conversion Rates in Google Analytics appeared first on Byte Technology’s Non-Profit Web Design Insights Blog.

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How to Send More Fundraising Emails and Maintain Conversion Rates

Connection Cafe

What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. However, conversion rates of those emails dropped 25%. M+R’s Benchmark Report showed similar conversion rate declines in 2012 and 2013.

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4 Tips to Increase Email Open Rates With Psychology

John Haydon

The post 4 Tips to Increase Email Open Rates With Psychology appeared first on John Haydon. Email Marketing click-through email marketing open ratesGetting subscribers to open your emails seems next to impossible.

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How Would You Rate Your Prospect Management System?| Part 3

Connection Cafe

In Part I , I covered rating choice “Level 1,” and how this signifies that an organization does not have a formalized prospect management system in place.

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Mind Games: Using Psychology to Increase Email Open Rates

Byte Technology

Consider these four tricks for increasing email open rates by tapping into the inner psyche we all possess. • Cognitive dissonance—a state of conflicting attitudes, beliefs or behaviors—has been shown to increase open rates.

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3 Tips to Increase Utilization Rates

Vertex Systems

Normal. false. false. false. EN-US. X-NONE. X-NONE. Over the past few weeks, we’ve spoken a lot about potential cuts to Medicaid and other funding sources. But what exactly can be done if these cuts do come to fruition?

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How Would You Rate Your Prospect Management System?| Part 4

Connection Cafe

In Part I , I covered rating choice “Level 1,” and how this signifies that an organization does not have a formalized prospect management system in place. This is my final post in a four-part series that outlines the various levels of prospect management we encounter with our clients.

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Is it Possible to Increase Utilization Rates?

Vertex Systems

Your agency can continue to work the way you have been and still be able to increase your utilization rates. Normal. false. false. false. EN-US. X-NONE. X-NONE.

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How Would Rate Your Prospect Management System? Part 1

Connection Cafe

Here are Target Analytics, our high-touch modeling team asks our clients to rate where they are at with a prospect management system. The first rating choice is “Level 1,” and this rating means that the organization does not have a formalized prospect management system in place.

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How Would You Rate Your Prospect Management System? | Part II

Connection Cafe

In Part I, I covered rating choice “Level 1,” and how it means that the organization does not have a formalized prospect management system in place.

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Strategies to Increase Nonprofit Donor Retention Rates

Frogloop

Unfortunately, many nonprofits don't feel like they have the luxury of focusing on fundraising strategies that will bring in long-term results, which has led to low donor retention rates. Guess what the nonprofit donor retention rate is? That is an attrition rate of 59%.

Easily Measure Conversion Rates by Setting Goals in Google Analytics

NonProfit Hub

The post Easily Measure Conversion Rates by Setting Goals in Google Analytics appeared first on Nonprofit Hub. Google Analytics can be overwhelming and confusing, but setting up Goals in your Google Analytics account helps to narrow down what you need to be looking at.

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5 Donation Page Blunders That Kill Fundraising Response Rates

John Haydon

They found that while email metrics (open and click rates) are down, email fundraising is up (email revenue grew by 25% in 2015). To summarize, the three most important factors that influence email fundraising response rates: List growth: […].

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How Carnegie Museums of Pittsburgh Increased Member Conversion and Retention Rates

Connection Cafe

This article is part of the bbcon 2018 Speaker Series on npENGAGE. Get a taste of the 250+ sessions that will help your organization transform and have a bigger impact! Like it or not, technology is everywhere.

Top rated charity opens up its real-time data - Humanosphere

AFP Blog

Top rated charity opens up its real-time data - Humanosphere : "The charity that allows people to make a direct donation to a person living in Kenya just got a whole lot more transparent. GiveDirectly unveiled a new website with live data showing how it is performing on a host of measures.

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Maximize ROI by Minimizing Spam Rates

NonProfit Hub

If the rates are high enough they will automatically have your emails sent to spam or deleted. So if your spam rate is 9%, you are losing out on the potential to be making an extra $10,800 from your email marketing each year. Ultimately, spam rates are in your control.

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Telecom operators slash call rates to quake-hit Nepal - The Economic Times

AFP Blog

Telecom operators slash call rates to quake-hit Nepal - The Economic Times : 'via Blog this

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Lessons from a Fundraising Insider: How our Donor Retention Rates grew to 43%

Connection Cafe

We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). So, what led to our above industry average donor retention rates? Want to improve your donor retention rates?

Doing More with Less – Increasing Utilization Rates and Service Billings

Vertex Systems

How would you go about increasing service billings and utilization rates without going on a hiring spree? Normal. false. false. false. EN-US. X-NONE. X-NONE. What if you could reduce admin time to process by at least 25%?

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Don’t be Fooled by Message Open and Click-Through Rates

NetWits

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. And that’s what the conversation should be around: constituent engagement, not open and click-through rates. Figure 1: Opens and open rate.

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Top Rated Social Media Management Tools [INFOGRAPHIC]

John Haydon

G2Crowd, a company that reviews business software, collected customer ratings on four different social media management tools: Hootsuite AgoraPulse SproutSocial Sendible The infographic below summarizes user satisfaction, ease of use, and customer support for each tool.

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We Got 50% Open Rates After Changing 1 Thing About Emails

See What's Out There

In fact, we saw our open rates soar to 50 percent. The post We Got 50% Open Rates After Changing 1 Thing About Emails appeared first on The See3 Blog. email email marketing nonprofit communications open rateWe stopped including one thing in our weekly DoGooder Dispatches emails, and our subscribers loved it. Here's what we changed to connect with a stronger, more engaged email audience.

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5 Steps to Optimize Conversion Rates After an Advocacy Action Alert

Connection Cafe

Optimizing your nonprofit’s advocacy action alert doesn’t have to end with a supporter receiving a humble “thank you” from a thank you page or email. All too often, a tally is recorded and that’s the extent of online advocacy. But, what if we dig a bit deeper?

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How Removing Overhead Can Improve Donation Rates

NonProfit Hub

Even if you have an acceptable rate, you can still come up on the short end when it comes to donation time. Against the seed fund, mission-focused received 80 percent more donations and it also out-performed the matching donation rate by 94 percent.

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Increase Utilization Rates for Rehab Agencies

Vertex Systems

Nowadays more than ever, many agencies are looking for ways to increase utilization rates so that they can bill for more services provided. · What if admin time to process was able to be reduced by at least 25%? · What if DSP’s knew every morning which service to provide in order to maximize services delivered for each client? · What if DSP’s could be given a daily accounting of all services delivered vs. budgeted? Normal. false. false. false. EN-US. X-NONE. X-NONE.

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[Cool Infographic Friday] Facebook Page Growth Rates

SocialFish

So, yeah, everyone else’s Facebook pages suck too. Except for Finance pages. ??? H/T to FanPageKarma. From the Trenches Useful Data

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Rate your CMS!

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Rate your CMS! So go rate your CMS ! { April 23, 2008 NTEN is doing some great work getting information about the use of different kinds of tools in the sector, and how people are using them. and how they like them. They are doing a CMS satisfaction survey, and the more info that they get, the better.

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Four Human Factors That Increase Email Open Rates

John Haydon

Four Factors That Increase Open Rates: What’s in it for them? Research shows that recency influences open rate. Research shows that cognitive dissonance influences open rates. Email Marketing click-through email marketing open rates

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On the value of donor database ratings

Robert Weiner

Bottom line – (our software) received more “Excellent” ratings than any of the over 33 products reviewed! My response: These reports are definitely useful — if a vendor is rated well they’re worth considering (assuming the rating criteria are appropriate for your needs) and if they’re rated badly they’re probably not. A colleague forwarded the following email from a vendor and asked how I think a potential buyer should respond.

$108 million Ice Bucket Challenge windfall could threaten ALS Association's charity ratings - Washington Business Journal

AFP Blog

$108 million Ice Bucket Challenge windfall could threaten ALS Association''s charity ratings - Washington Business Journal

Increase Open Rates and Click-Throughs with 5 Follow-up Email Techniques from Top Nonprofits

NetWits

Most people who’ve been doing email communication for any length of time understand that too many emails equals increased unsubscribes, lower open rates and lower click through rates. But with average nonprofit open rates at 13% and click-through rates at 2.1%

Simple Ways to Analyze Nonprofit Email Performance

Connection Cafe

Open Rate: If you manage an email campaign of any size, then you’re familiar with an open rate. For example, if 100 people received your email and 20 people opened it, then your open rate is 20%. The impacts for your click-to-open rate are the same as for the clickthrough rate.

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The 2019 Best Nonprofit Conferences Calendar

The Science Behind Engaging your Supporters

A note on prices: we want anyone to be able to use this resource, so the registration prices listed reflect the full conference rates for non-members at the time of posting. It's finally here!

6 Email Marketing Hacks to Increase Open Rates

NonProfit Hub

Are you experiencing abysmal open rates? Harrowing click-through rates? So, the first way to boost your open rates is to start using an Email Service Provider (ESP) like MailChimp, Emma or Constant Contact. This infrequent contact almost ensures low open rates.

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5 Donation Page Blunders That Kill Fundraising Response Rates

John Haydon

They found that while email metrics (open and click rates) are down, email fundraising is up (email revenue grew by 25% in 2015). To summarize, the three most important factors that influence email fundraising response rates: List growth: […].

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Click-through Rates, Compelling Links and Your End of Year Fundraising Appeal

NetWits

Reviewing the way you use links may be a good place to start – effective link copy and placement can have huge effects on click through rates and related fundraising results. Making link copy compelling will have immediate effects on click through rates.

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Tips to Increase Email Open Rates

Connection Cafe

Originally posted on Constant Commentary , here's four tips from Caroline Shahar at Constant Contact on how to increase the open rate on your nonprofit's emails. Author: Guest Blogger. After all, you have to communicate with your constituents to even begin to engage. Who is this newsletter from? That’s the first question your readers typically want to answer. If they can’t figure that out quickly, they will likely skip over or delete your newsletter.

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Efficiency in Utilization Rates and Service Billings

Vertex Systems

Have you ever given any thought on how to increase the utilization rate at your agency? - What if you could give DSPs a daily accounting of all services delivered vs. budgeted? - What if your DSPs knew daily which service to provide to maximize services delivered for each client? - What if you were able to reduce admin time to process by at least 25%?

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