New Email Study Reveals Nonprofit Spam Rates Soared in 2016


The annual report details how and why nonprofit fundraising emails end up in spam folders, calculates the damage spam can do on giving days like #GivingTuesday and during end-of-year (EOY) fundraising, and offers actionable advice for improving your deliverability rates.

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How to Reduce the Bounce Rate on Your Nonprofit Blog


bounce rates nonprofit blog Imagine you’ve written a great post for your nonprofit blog -- we’re talking awesome title and everything. And after sharing it with your subscribers + across your social networks, you’ve finally got visitors coming to your post + reading it. Great! Then what? Are visitors perusing your other posts, navigating your landing pages, or checking out the amazing content offers on your site? Or do they just bounce?

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Trending Sources

Understanding Conversion Rates in Google Analytics

Byte Technology

The post Understanding Conversion Rates in Google Analytics appeared first on Byte Technology’s Non-Profit Web Design Insights Blog.

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4 Tips to Increase Email Open Rates With Psychology

John Haydon

The post 4 Tips to Increase Email Open Rates With Psychology appeared first on John Haydon. Email Marketing click-through email marketing open ratesGetting subscribers to open your emails seems next to impossible.

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How to Send More Fundraising Emails and Maintain Conversion Rates

Connection Cafe

What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. However, conversion rates of those emails dropped 25%. M+R’s Benchmark Report showed similar conversion rate declines in 2012 and 2013.

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5 Steps to Optimize Conversion Rates After an Advocacy Action Alert

Connection Cafe

Optimizing your nonprofit’s advocacy action alert doesn’t have to end with a supporter receiving a humble “thank you” from a thank you page or email. All too often, a tally is recorded and that’s the extent of online advocacy. But, what if we dig a bit deeper?

6 Email Marketing Hacks to Increase Open Rates

NonProfit Hub

Are you experiencing abysmal open rates? Harrowing click-through rates? So, the first way to boost your open rates is to start using an Email Service Provider (ESP) like MailChimp, Emma or Constant Contact. This infrequent contact almost ensures low open rates.

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Easily Measure Conversion Rates by Setting Goals in Google Analytics

NonProfit Hub

The post Easily Measure Conversion Rates by Setting Goals in Google Analytics appeared first on Nonprofit Hub. Google Analytics can be overwhelming and confusing, but setting up Goals in your Google Analytics account helps to narrow down what you need to be looking at.

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Increase Open Rates and Click-Throughs with 5 Follow-up Email Techniques from Top Nonprofits


Most people who’ve been doing email communication for any length of time understand that too many emails equals increased unsubscribes, lower open rates and lower click through rates. But with average nonprofit open rates at 13% and click-through rates at 2.1%

How Does Your Content Compare? Tips for Improving Click-Through & Conversion Rates


Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Winning is defined as the content with the best click-through and conversion rates.

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Strategies to Increase Nonprofit Donor Retention Rates


Unfortunately, many nonprofits don't feel like they have the luxury of focusing on fundraising strategies that will bring in long-term results, which has led to low donor retention rates. Guess what the nonprofit donor retention rate is? That is an attrition rate of 59%.

7 Ways to Increase the Open Rate of Your Nonprofit Email Newsletter


marketing open rates newsletter Distributing a regular newsletter requires a lot: curation, content creation, and then there’s capturing the attention of your audience despite inbox overcrowding.

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Lessons from a Fundraising Insider: How our Donor Retention Rates grew to 43%

Connection Cafe

We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). So, what led to our above industry average donor retention rates? Want to improve your donor retention rates?

Fourteen Ways to Improve Your Open Rate


Writing last month's post about how NTEN differentiates between types of open rate made me think about the ways we've worked to boost our numbers. Despite the increased volume, we've managed to increase our absolute open rate year-over-year. Looking just at our webinar messaging, we saw an open rate of roughly 22.5% We've made list growth a continuing concern – not just to fight the inevitable churn , but because new subscribers open our messages at a much higher rate.

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Don’t be Fooled by Message Open and Click-Through Rates


The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. And that’s what the conversation should be around: constituent engagement, not open and click-through rates. Figure 1: Opens and open rate.

Click-through Rates, Compelling Links and Your End of Year Fundraising Appeal


Reviewing the way you use links may be a good place to start – effective link copy and placement can have huge effects on click through rates and related fundraising results. Making link copy compelling will have immediate effects on click through rates.

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How Would You Rate Your Prospect Management System?| Part 4

Connection Cafe

In Part I , I covered rating choice “Level 1,” and how this signifies that an organization does not have a formalized prospect management system in place. This is my final post in a four-part series that outlines the various levels of prospect management we encounter with our clients.

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Are Email and Click-through Rates Heading South?


It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. For example: Fundraising messaging response rates were down 11% from 2012 levels to 0.07%. Visitors who made it to a nonprofit website’s primary donation page converted at a rate of 15%.

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How to Achieve Out of This World Open Rates [Plus 5 Tips to Avoid the Trash Altogether]

Connection Cafe

Rate Your Subject Lines. If your donors feel like just another name in a database, it’s likely that your email open rates will dwindle. Join us on 5/29 at 2pm to hear more about “How to achieve out of this world open rates.”. Guest Post by Ashley Donald. Online Fundraising Enthusiast. Wiener Dog Lover. Barre Evolution Addict. Short Order Cook. Adventure Travel Nut. .

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Four Human Factors That Increase Email Open Rates

John Haydon

Four Factors That Increase Open Rates: What’s in it for them? Research shows that recency influences open rate. Research shows that cognitive dissonance influences open rates. Email Marketing click-through email marketing open rates

Do You Know Your Nonprofit's Facebook Page Churn Rate?


Basically, "churn" is the term used to describe the rate at which subscribers – be they in your email lists, Facebook fans, Twitter followers, etc. The average churn rate in 2010 for nonprofits in our research sample was 14%.

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How Would Rate Your Prospect Management System? Part 1

Connection Cafe

Here are Target Analytics, our high-touch modeling team asks our clients to rate where they are at with a prospect management system. The first rating choice is “Level 1,” and this rating means that the organization does not have a formalized prospect management system in place.

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How to Combat Declining Email Open and Click-Through Rates

Mobile Commons

According to the research, nonprofits have increased the number of emails they send by 2.9%, but in 2015, the conversion rate dropped by 11.1% The open rate for advocacy email stayed stable, which is good news, but the click-through rate for these emails fell sharply by 12.45% to just 2%.

On the value of donor database ratings

Robert Weiner

Bottom line – (our software) received more “Excellent” ratings than any of the over 33 products reviewed! My response: These reports are definitely useful — if a vendor is rated well they’re worth considering (assuming the rating criteria are appropriate for your needs) and if they’re rated badly they’re probably not. A colleague forwarded the following email from a vendor and asked how I think a potential buyer should respond.

What Gmail’s New Settings Mean for Your Nonprofit Email Strategy

Connection Cafe

At the time it did not seem that this change would have a demonstrable effect on open and click-through rates. And this time, many organizations and companies are noticing: open rates for Gmail recipients have in some cases plummeted, and there is deep concern over both the short-term and long-term consequences of Gmail’s evolving and less than transparent process for how it manages and sorts incoming e-mails. 3 simple steps to increase email open rates and click-throughs.

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Are Email and Fundraising Response Rates in a State of Decline?


Email response rates are down, particularly around fundraising messaging.

How Would You Rate Your Prospect Management System?| Part 3

Connection Cafe

In Part I , I covered rating choice “Level 1,” and how this signifies that an organization does not have a formalized prospect management system in place.

Three Powerful Email Marketing Tips and Examples From the Pros

John Haydon

Email Marketing email acqusition email click rate email open rate engagement list building online fundraising storytelling Are you looking to breathe new life into your nonprofit’s e-mail marketing? If so, you will love these tips three from my peers: 1.

Employment Rate for People with Disabilities – January 2012

Vertex Systems

The U.S. Department of Labor’s Bureau of Labor Statistics has released disability employment statistics for January 2012 showing that the percentage of people with disabilities and the unemployment percentages: January 2012 (Not seasonally adjusted) Labor Force Participation People with disabilities: … Continue reading →

Seven Tips To Boost Your Email Open Rates


Try sending the same message with different subject lines to small segments of your list, and note the results – note click-through rates as well as opens. Even though the sidewalk may be frying eggs at the moment, it’s not too early to start thinking about your year-end fundraising. Convio helps jumpstart your brainstorming with their new guide - Crafting Subject Lines That Work: Making Email Appeals More Effective.

Maximize ROI by Minimizing Spam Rates

NonProfit Hub

If the rates are high enough they will automatically have your emails sent to spam or deleted. So if your spam rate is 9%, you are losing out on the potential to be making an extra $10,800 from your email marketing each year. Ultimately, spam rates are in your control.

How Removing Overhead Can Improve Donation Rates

NonProfit Hub

Even if you have an acceptable rate, you can still come up on the short end when it comes to donation time. Against the seed fund, mission-focused received 80 percent more donations and it also out-performed the matching donation rate by 94 percent.

A Small Organization with Mighty Retention Rates: Their (Not-So) Secrets

NonProfit Hub

And the Food Bank of Lincoln , a small-time organization with big-time retention rates, has donors coming in from across the country. Development Director John Mabry humbly attributes their retention rates to their cause.

Don't Miss Out: 14NTC regular registration rates end January 31st!


Regular registration rates end on January 31st. The 14NTC is coming up soon on March 13-15 in Washington, DC. With over 100 educational sessions in store, a wide range of pre-conference workshops and activities , and over 2,000 expected participants, this will surely be an exciting opportunity to connect, learn, and change! The most important part of the NTC, though, is the community.


Using SMS to Increase Influenza Vaccination Rates Among Pregnant Women

Mobile Commons

In 2012, Columbia University’s Mailman School of Public Health ran a trial to see whether text message reminders increased the rate of vaccinations among pregnant women in New York City. Study Results: Text messaging increases the rate of vaccinations among pregnant women.

Three Powerful Email Marketing Tips and Examples From the Pros

John Haydon

Four Human Factors That Increase Email Open Rates. Email Marketing email acqusition email click rate email open rate engagement list building online fundraising storytelling Are you looking to breathe new life into your nonprofit’s e-mail marketing?

Why you should use SocialTriggers to improve your website’s conversion rates (video)

John Haydon

Derek Halpern , a conversion expert at SocialTriggers recently developed an amazing list of recommendations to increase conversions at , which I recorded so that you can benefit from his expertise as well.

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Text Message Reminders Increase Vaccination Rates Among Low-Income Populations

Mobile Commons

A recent study by researchers at Columbia University builds on several earlier investigations (see here , here , and here ) that found text message reminders to be an effective means for increasing vaccination rates in low-income populations.

We Got 50% Open Rates After Changing 1 Thing About Emails

See What's Out There

In fact, we saw our open rates soar to 50 percent. The post We Got 50% Open Rates After Changing 1 Thing About Emails appeared first on The See3 Blog. email email marketing nonprofit communications open rateWe stopped including one thing in our weekly DoGooder Dispatches emails, and our subscribers loved it. Here's what we changed to connect with a stronger, more engaged email audience.

What the Google Inbox App Means for Email Marketing

John Haydon

Email Marketing email marketing email open rate email strategy gmail Google Inbox App mobile email Remember when Gmail added tabbed inboxes to Gmail ?

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