Writing (and Testing) Great Nonprofit Emails
The Science Behind Engaging your Supporters
AUGUST 24, 2018
Present a problem, a solution, and a helpful action that the supporter can take. Keep in mind that the solution should be realistic and match the scale of the problem. Crafting smart and effective emails can be challenging. Every list is different and there is no one-size-fits-all approach to writing effective emails. Luckily, there are a few tried-and-true principles to guide your writing. Once you've got something drafted, take the time to test your emails.