Understanding Conversion Rates in Google Analytics

Byte Technology

However, website analytics experts are lamenting the fact that not enough people understand and are truly utilizing the results of one of Google Analytics most misunderstood—and indeed debated—feature: conversions.

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Blog Redesign: Focused on Conversation

Amy Sample Ward

Redesign topic #2: Focused on Conversations. I’m happy to take on the role of conversation starter, sharing news or case studies or ideas that are interesting and letting all of you run with it. Focus: Content that’s conversation worthy.

5 Ways To Increase Landing Page Conversions

TechImpact

Just stick a stock image of a smiling model on your most trafficked landing page and watch the conversion rate skyrocket, right? The post 5 Ways To Increase Landing Page Conversions appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Image courtesy of clker.com.

We need to change the quality of our conversations

VolunteerMark

Then read this post for ways you can (and must) get meaningfully involved in conversations about serving others Are you tired of superficial dialogue about giving and charity?

How To Hold Leadership Conversations

Eric Jacobsen Blog

Halfway into the 300-page book, Leadership Conversations , I had turned the corners of nearly every fifth page. There is so much to learn from Leadership Conversations. So, in their book, they detail the four types of conversations every leader must effectively master.

How to Send More Fundraising Emails and Maintain Conversion Rates

Connection Cafe

What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. However, conversion rates of those emails dropped 25%. M+R’s Benchmark Report showed similar conversion rate declines in 2012 and 2013.

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Creating a Natural Conversation on Your Donation Landing Pages

NonProfit Hub

Every time you ask your site visitor for something – whether it’s a donation or just an email signup – you are entering a mental conversation. To increase the potential for success, it is important that the thought sequence of that conversation take place in the proper order.

The Issue with Nonprofit Overhead and How to Change the Conversation

Connection Cafe

The common question I’ve heard over the years is this: “How do I get donors to realize the importance of paying for what are considered overhead costs?”

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Leadership Conversations

Eric Jacobsen Blog

Halfway into the 300-page book, Leadership Conversations , I had turned the corners of nearly every fifth pages. There is so much to learn from Leadership Conversations. So, in their book, they detail the four types of conversations every leader must effectively master.

Easily Measure Conversion Rates by Setting Goals in Google Analytics

NonProfit Hub

For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website.

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Conversation Starter: Digital Natives Moving Offline

Amy Sample Ward

It’s been a busy week so I just clicked through today and thought it was an excellent opportunity to start integrating more conversation starters into this blog (as suggested in the Blog Redesign thread). And, if reading the article isn’t enough to get you talking, here are some conversation starters: Has your organization made strategic decisions or marketing with the expectation that youth are online and plugged in?

Getting Advancement into Gear: A Conversation on Higher Education Charitable Giving Trends

Connection Cafe

More institutions are bringing technology from being back in the operational area to the forefront and introducing more strategy around communication plans and engagement plans into the strategy conversation. Highlights of 2017 Charitable Giving Performance in Higher Education.

Three Fabulous Conversations

Beneblog: Technology Meets Society

This enables great conversations: the serendipity effect is huge. I just wanted to highlight three conversations I had today, each of which shows why this is such a great opportunity for Benetech to attend. Conversation One Just as I finished my breakfast, I looked across the way and saw Larry Brilliant, the new head of the Skoll Urgent Threats Fund. The WEF is all about having a critical mass of incredible people.

Conversion Booster: Converting Eyeballs Into Action

See What's Out There

Ask yourself, what would your organization do with a 30-170% increase in conversions? The post Conversion Booster: Converting Eyeballs Into Action appeared first on The See3 Blog. How many more constituents could you serve? How many more people can you engage?

Join the conversation 4Change!

Amy Sample Ward

#4Change is a monthly Twitter-based conversation about how social media is helping to create change , and you can see it via the hashtag #4Change. However these conversations are less international and therefore less effective than they could be. We need a platform for light-weight, easily-organized and openly accessible conversations involving people from numerous countries. How can you follow along or join the conversation?

Book Review & Highlights: Leadership Conversations

Eric Jacobsen Blog

Halfway into the 300-page book, Leadership Conversations , I had turned the corners of nearly every fifth pages. There is so much to learn from Leadership Conversations. So, in their book, they detail the four types of conversations every leader must effectively master.

Rethinking Healthcare Conversations with Text Messaging

Mobile Commons

If we assume that individuals share the common desire of improved health, it’s necessary for care organizations to choose an accessible and effective channel to initiate that conversation. The post Rethinking Healthcare Conversations with Text Messaging appeared first on Mobile Commons.

There is no change without conversation

SocialFish

“If we are to manifest change, we must improve the quality of our conversations.” The post There is no change without conversation appeared first on SocialFish - Social Media for Associations and Nonprofits.

NPTech Conversations in SXSW Panels

Amy Sample Ward

The SXSW Panel Picker is now open for your thumbs up or down on the thousands of panels proposed for next year’s SXSWInteractive festival. What’s SXSWi ?

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Book Review: Leadership Conversations

Eric Jacobsen Blog

Halfway into the 300-page book, Leadership Conversations , I had turned the corners of nearly every fifth pags. There is so much to learn from Leadership Conversations. So, in their book, they detail the four types of conversations every leader must effectively master.

5 Steps to Optimize Conversion Rates After an Advocacy Action Alert

Connection Cafe

Optimizing your nonprofit’s advocacy action alert doesn’t have to end with a supporter receiving a humble “thank you” from a thank you page or email. All too often, a tally is recorded and that’s the extent of online advocacy. But, what if we dig a bit deeper?

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The six types of Twitter conversations | Pew Research Center

AFP Blog

The six types of Twitter conversations | Pew Research Center : Have you ever wondered what a Twitter conversation looks like from 10,000 feet? By analyzing many thousands of Twitter conversations, we identified six different conversational archetypes. Our infographic describes each type of conversation network and an explanation of how it is shaped by the topic being discussed and the people driving the conversation

New on SSIR: Effects of Joining the Conversation

Amy Sample Ward

You can read the post and join the conversation over there – it’s also copied below. Despite the generic title, this is a report chock full of examples, best practices and data about the effects of joining the conversation online. Joining the conversation is incredibly important if these organizations expect to change policy and change minds. Joining the conversation really means conversations. Being an active member of the conversation pays off.

IT Conversations: Beth Kanter

AFP Blog

IT Conversations: Beth Kanter: "On this episode of Interviews with Innovators, Beth Kanter describes the strategies she uses to teach digital immigrants in non-profit organizations how to use Web 2.0 strategies to communicate and collaborate more effectively

Preparing for Planned Giving Conversations—24 Terms You Need to Know

Connection Cafe

This blog post will help you get prepared by arming you with planned giving terms and examples to help you carry the conversation! Most conversations about planned gifts don’t start with technical questions; rather, they center on donors’ wishes to have an impact on the organization’s needs.

Using Twitter for a Global Conversation

Amy Sample Ward

Over the last few months, we have seen Twitter serve the global community by playing an important role in communications - whether it’s finding new friends (#FollowFriday), or telling the world about your government/election/political state (#IranElection), whether it’s having a conversation together (#4Change), or non-linearly replacing your RSS feed. That’s part of the key to success when using Twitter for a Global conversation.

How To Hold Effective Conversations As A Leader

Eric Jacobsen Blog

Halfway into the 300-page book, Leadership Conversations , I had turned the corners of nearly every fifth page. There is so much to learn from Leadership Conversations. So, in their book, they detail the four types of conversations every leader must effectively master.

Messages, Stories, and Conversations: Creating a Strategy for your organization and your supporters

Amy Sample Ward

I have said it many, many times and so have lots of others—you’re probably tired of hearing about how social media is supposed to be “a conversation.&# And that’s okay! Because it isn’t JUST a conversation!

Check out the "Conversation Prism".

SocialFish

He says , "The Conversation Prism helps chart online conversations between the people that populate communities as well as the networks that connect the Social Web." sharing social media collaboration conversation Here's Brian Solis' post all about it.

Follow the #SNCR conversation here

SocialFish

Tweets from the Society for New Communications and Research’s 8th Annual Symposium in Boston. If you can’t see the embed, click here. ————– ( photo credit ). From the Trenches Industry Insider Social, In Theory

Best social media tools bringing conversions to your online store

SocialFish

Not to mention, the whole point of working through social media is to bring in conversions for your online store. Many social tools for boosting conversions litter the internet, so we put together a list of the options that are going to bring you results, fast.

A Conversation with Allison Fine About Her New Book #Matterness

Beth's Blog: How Nonprofits Can Use Social Media

All of these constructive conversations, this collective feeling of being heard and valued. And most of all, leadership of organizations need to be in constant conversation with their constituents, not constantly blasting messages at people. Click To Purchase Now.

iPhone for Good: Join the conversation!

Amy Sample Ward

“iPhones for Good&# is part of the Change the Web Conversation Series , a series of open chats that explore specific technology platforms for good, running concurrent with the Change the Web Challenge. Join the Conversation.

There is no change without conversation

SocialFish

“If we are to manifest change, we must improve the quality of our conversations.” The post There is no change without conversation appeared first on SocialFish - Social Media for Associations and Nonprofits.

Convert versus Converse

John Haydon

But you can find people who are already passionate and have conversations with them. Then start conversing. Be Human conversations engagementI’ve been asked the following question too many times to count: “How do we convert passive onlookers into passionate donors?&#.

[PODCAST] Donor Conversion: From Mid to Major | Ft. Maeve Strathy

NonProfit Hub

Donor conversion to inspire larger gifts. The post [PODCAST] Donor Conversion: From Mid to Major | Ft. The mid-level donor is often forgotten and left in a middle child-like limbo. They’re not treated the way they want or the way they feel like they should be treated, which leaves them not giving as much to your organization as they’re capable of.

AAM Conversations: Want to Talk?

Museum 2.0

I just care about having good conversations and learning from each other. (No relation to AAM. Just cute.) I'm heading this weekend to the American Association of Museums conference in Minneapolis.

Brooklyn Museum: Community: bloggers@brooklynmuseum » Moving Toward a Conversation

AFP Blog

Brooklyn Museum: Community: bloggers@brooklynmuseum » Moving Toward a Conversation : "For the most part these worked to serve the purpose and we didn’t think much about changing them, but this year we started to wonder if there would be value in upping the game a bit.

Are you optimizing your conversion funnel?

Beaconfire Wire

Most people think that conversion funnels and transaction/order completion analysis are only for big for-profit e-commerce websites with shopping carts and multi-step checkout. Analytics conversion e-commerce funnels google analytics multi-step checkout

Change the Tone of your Conversation with your Members/Customers

SocialFish

To shift from one to the other you have to change your conversation with your customers. It takes changing your conversation and building relationships over time rather than taking snapshots of their responses to your programs at one moment in time.