The Value of Knowing Your Website’s Conversion Rate

Byte Technology

Website Conversions. One of those crucial metrics is your website’s conversions. At Byte Technology , we have experts who are professionals at providing strategies that can increase your website conversions. What is Website Conversion? Examples of Website Conversion.

How to Increase Conversion Rates Using Pardot

Cloud 4 Good

Increasing website conversion rates is a perpetual priority for both higher education institutions and nonprofit organizations. One of the most reliable methods of increasing your website visitor conversions is through the use of forms.

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How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

But as part of this award, nonprofits are required to set up and maintain conversion tracking on their website. Any time you see an impressive Google Grant case study , the metrics are always made possible through conversion tracking. . What is Conversion Tracking?

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Webinar: An Investigative Branding Conversation

DipJar

Let’s dive into an investigative branding conversation to help you bring out the cool factor and better communicate that to your donors. The post Webinar: An Investigative Branding Conversation appeared first on DipJar. What your nonprofit is doing is cool, but do your donors know that?

How can you facilitate inclusive conversations?

Big Duck

The post How can you facilitate inclusive conversations? appeared first on Big Duck

8 Ways Nonprofits Can Use Conversational Marketing

Forum One

Conversational marketing speaks to the growing expectation of a personalized experience and the opportunity to connect and start a one-to-one conversation. . The difference between conversational marketing and chatbots ? Get a conversation started.

The Big Shift—A Conversation About the Impact of Change

.orgSource

Recently, Jacqualine Price Osafo, MBA, CAE, and I had a wide-ranging conversation about the need to shift and the impact of change. The post The Big Shift—A Conversation About the Impact of Change appeared first on.orgSource. The Association 4.0

Tracking Social Media Engagements and Conversions for Your Nonprofit

Classy

Across platforms, you should be tracking social media engagement rates and conversion rates. Conversion Rate. Conversions are measurements of how many people took the action you set out for them to do. Measuring Conversions on Social Media.

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Belonging, Innovation, and Diversity in Tech: A Conversation with PDXWIT

TechSoup

Portland Women in Tech (PDXWIT) is a community of nearly 10,000 members dedicated to advancing inclusion in the technology industry. The PDXWIT journey began in Portland, Oregon, but the movement includes an increasing number of people from all over the U.S. and the world.

Breaking the Cycle & Starting the Mental Health Conversation

Saleforce Nonprofit

Thanks to global entertainers like Lady Gaga and Dwayne “The Rock” Johnson, and world-class athletes like Kevin Love and Simone Biles, there’s already a shift toward candid public conversations, making mental health far less stigmatized than ever.

8 Ways Nonprofits Can Use Conversational Marketing

Forum One

Though conversational marketing is relatively new, it speaks to the growing expectation of a personalized experience and the opportunity to connect and start a one-to-one conversation. Get a conversation started. And conversations don’t have to be all business!

We need to have a serious conversation about “Donor Love.”

Nonprofit AF

Hi everyone, this post will likely generate some vigorous discussions, but before we launch into it, I have an exciting. Donor Relations Fundraising

Don't Delay Tough Conversations With Your Employees

Eric Jacobsen Blog

If you have an employee who needs to improve his/her performance don't delay the tough conversation with them. Waiting until the employee's annual performance appraisal to have the tough conversation is unhealthy for you and the employee. Have that tough conversation today.

In conversation: Using data to deepen understanding

Candid

The David and Lucile Packard Foundation is making a bold and public move to use Candid’s GuideStar profile and demographic survey to track data from grant applicants and recipients.

Conversational Marketing is the Norm, Not the Exception

Forum One

Conversational marketing is the norm, not the exception. As organizations explore heading back to the office, cultural institutions re-open, and nonprofits relaunch in-person opportunities to connect, conversational marketing is a valuable way to deepen connections with online visitors.

Blog Redesign: Focused on Conversation

Amy Sample Ward

Redesign topic #2: Focused on Conversations. I’m happy to take on the role of conversation starter, sharing news or case studies or ideas that are interesting and letting all of you run with it. Clearly there’s a lot more going on than just blog posts and I want to be sure that the redesign creates valuable ways to elevate and highlight the conversations and contributions from everyone visiting this space. Focus: Content that’s conversation worthy.

Leadership Conversations

Eric Jacobsen Blog

Halfway into the 300-page book, Leadership Conversations , I had turned the corners of nearly every fifth pages. There is so much to learn from Leadership Conversations. Stieglitz wrote the book because they believe that a leader's most powerful skill is the ability to hold effective conversations. So, in their book, they detail the four types of conversations every leader must effectively master.

Functional Expenses Decreased During Covid-19? How to Prepare for Conversations with Funders

Blue Avocado

How to Prepare for Conversations with Funders appeared first on Blue Avocado. The topic of functional expenses has garnered attention at nonprofit board meetings over the past year.

Conversation Starter: Digital Natives Moving Offline

Amy Sample Ward

It’s been a busy week so I just clicked through today and thought it was an excellent opportunity to start integrating more conversation starters into this blog (as suggested in the Blog Redesign thread). And, if reading the article isn’t enough to get you talking, here are some conversation starters: Has your organization made strategic decisions or marketing with the expectation that youth are online and plugged in?

Don't Delay The Tough Conversation

Eric Jacobsen Blog

If you have an employee who needs to improve his/her performance don't delay the tough conversation with them. Waiting until the employee's annual performance appraisal to have the tough conversation is unhealthy for you and the employee. Explain to them that your taking the time to have the tough conversation means you care about them. Explain that if you hadn't had the conversation they would not have had a clear understanding about where they were deficient.

Using Data Layer Variables In Google Tag Manager to Create Unique Conversion IDs

Media Cause

What happens when you have multiple vendors tracking conversions but have no way to ensure credit is given to the right source? So, we had to attach a variable to the pixel in a way that will help us identify each conversion.

Conversion Booster: Converting Eyeballs Into Action

See3

Ask yourself, what would your organization do with a 30-170% increase in conversions? The post Conversion Booster: Converting Eyeballs Into Action appeared first on The See3 Blog. strategy conversion booster conversions donations email signups nonprofit marketing see3 social media technology How many more constituents could you serve? How many more people can you engage?

Conversational Marketing is the Norm, Not the Exception

Forum One

Conversational marketing is the norm, not the exception. As organizations explore heading back to the office, cultural institutions re-open, and nonprofits relaunch in-person opportunities to connect, conversational marketing is a valuable way to deepen connections with online visitors.

Three Fabulous Conversations

Beneblog: Technology Meets Society

This enables great conversations: the serendipity effect is huge. I just wanted to highlight three conversations I had today, each of which shows why this is such a great opportunity for Benetech to attend. Conversation One Just as I finished my breakfast, I looked across the way and saw Larry Brilliant, the new head of the Skoll Urgent Threats Fund. The WEF is all about having a critical mass of incredible people.

Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

In conversations with digital advertising agencies, they’ll admit that some clients simply throw money at them because they have a fluid budget. You don’t want to waste time and money in social media marketing (SMM) if your highest conversions are coming from organic sources.

Highlights From The Book Leadership Conversations

Eric Jacobsen Blog

Halfway into the 300-page book, Leadership Conversations , I had turned the corners of nearly every fifth page. There is so much to learn from Leadership Conversations. Stieglitz wrote the book because they believe that a leader's most powerful skill is the ability to hold effective conversations. So, in their book, they detail the four types of conversations every leader must effectively master.

Join the conversation 4Change!

Amy Sample Ward

#4Change is a monthly Twitter-based conversation about how social media is helping to create change , and you can see it via the hashtag #4Change. However these conversations are less international and therefore less effective than they could be. We need a platform for light-weight, easily-organized and openly accessible conversations involving people from numerous countries. How can you follow along or join the conversation?

Ways to Improve Your Website’s Performance

Byte Technology

Web download speeds and overall performance are an evolving science, and record shows that as little as milliseconds can make a massive difference in customer’s behaviors and impact sales conversions. .

New on SSIR: Effects of Joining the Conversation

Amy Sample Ward

You can read the post and join the conversation over there – it’s also copied below. Despite the generic title, this is a report chock full of examples, best practices and data about the effects of joining the conversation online. Joining the conversation is incredibly important if these organizations expect to change policy and change minds. Joining the conversation really means conversations. Being an active member of the conversation pays off.

In conversation: using data and education to advance racial equity at MEASURE

Candid

On March 13, 2022, Meme Styles, president and founder of MEASURE , joined Candid CEO Ann Mei on the stage at SXSW for their talk: Using Data to Advance Racial Equity ( available to watch now on YouTube ).

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Using Twitter for a Global Conversation

Amy Sample Ward

Over the last few months, we have seen Twitter serve the global community by playing an important role in communications - whether it’s finding new friends (#FollowFriday), or telling the world about your government/election/political state (#IranElection), whether it’s having a conversation together (#4Change), or non-linearly replacing your RSS feed. That’s part of the key to success when using Twitter for a Global conversation.

Ask Rita: Recording Conversations in the Workplace—Do I Have to Put Up with This?

Blue Avocado

The post Ask Rita: Recording Conversations in the Workplace—Do I Have to Put Up with This?

5 Ways To Increase Landing Page Conversions

TechImpact

Just stick a stock image of a smiling model on your most trafficked landing page and watch the conversion rate skyrocket, right? The post 5 Ways To Increase Landing Page Conversions appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Image courtesy of clker.com. Your nonprofit’s website is important. You’ve undoubtedly heard this before. The most important of all your pages, though, isn’t your home page, your about us, or even your donation page. It’s all of them.

Understanding Digital Tracking

Byte Technology

Analytics & Conversions Digital Resources Website Development Website Security digital marketing digital tracking google analytics online forms targeting ads tracking phone calls website securityNearly everything can be traced and tracked, from cell phone records to ATM withdrawals.

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Did Blackbaud finally fix conversion tracking?

Confessions of a Non-Profit Executive Director

For those of you who don’t know, Blackbaud Sphere was historically bad at conversion tracking using Google Analytics. It might actually be possible to do a conversion funnel! Analytics Blackbaud Google conversion tracking funnelsHere was the problem: User goes to a Sphere-hosted Walk-A-Thon page. User gets specific Analytics code related to that Walk-a-thon. For example, here at Autism Speaks, we use custom variables in Google Analytics to define a Walk specifically.

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The Importance Of Getting-To-Know You Conversations

Eric Jacobsen Blog

So, the authors of the book, Your First Leadership Job , recommend you hold getting-to-know-you conversations with each of your direct reports. To help you bring out the best in your team, you need to get close and understand their skills, abilities, and motivations.

5 ELI talks Videos to Inspire Your High Holidays Conversations

See3

These ELI talks videos can help you open up the conversations you need to have to build the community you dream of. The post 5 ELI talks Videos to Inspire Your High Holidays Conversations appeared first on The See3 Blog. For your pre-High Holiday viewing pleasure, here are a few of my favorite “inspired Jewish ideas.” Which video fits your vision for the new year best? video eli talks High Holidays jewish jewish life

Leadership Conversations

Eric Jacobson

Halfway into the 300-page book, Leadership Conversations , I had turned the corners of nearly every fifth pages. There is so much to learn from Leadership Conversations. Stieglitz wrote the book because they believe that a leader''s most powerful skill is the ability to hold effective conversations. So, in their book, they detail the four types of conversations every leader must effectively master.

The Equity Atlas: A data-driven conversation

NTEN

How interactive maps can be used to start conversations about equity. Scotty Ellis. Equity Program Manager. Coalition for a Livable Future. The Regional Equity Atlas is a project that strives to ensure that everyone in the Portland metropolitan region benefits from the opportunities the region provides.

NPTech Conversations in SXSW Panels

Amy Sample Ward

The SXSW Panel Picker is now open for your thumbs up or down on the thousands of panels proposed for next year’s SXSWInteractive festival. What’s SXSWi ? SXSW Interactive features five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable line up of special programs showcasing the best new websites, video games and startup ideas the community has to offer.

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Get A Conversation Started With Forums

Wild Apricot

A Forum can be a great way to get your members and stakeholders engaged. We asked our Small Membership Advisory Community to weigh in with their experiences. nonprofit-communications forum

Understanding Conversion Rates in Google Analytics

Byte Technology

However, website analytics experts are lamenting the fact that not enough people understand and are truly utilizing the results of one of Google Analytics most misunderstood—and indeed debated—feature: conversions. Happily, Google Analytics conversion feature is set up to track the objectives you want to achieve: you can have up to 20 goals in your profile in one of four sets, and each are important to understanding how well your site is working.

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Are you optimizing your conversion funnel?

Allegiance Group

Most people think that conversion funnels and transaction/order completion analysis are only for big for-profit e-commerce websites with shopping carts and multi-step checkout. Once you’ve identified problems in your funnel, you’ll want to think through the reasons why your users are abandoning your conversion funnel. Then you can perform a series of A/B or multivariate tests (MVT) to improve your users experience and increase conversions on your website.