Expert insights. Personalized for you.
Let’s dive into an investigative branding conversation to help you bring out the cool factor and better communicate that to your donors. The post Webinar: An Investigative Branding Conversation appeared first on DipJar. What your nonprofit is doing is cool, but do your donors know that? MORE
Redesign topic #2: Focused on Conversations. I’m happy to take on the role of conversation starter, sharing news or case studies or ideas that are interesting and letting all of you run with it. Clearly there’s a lot more going on than just blog posts and I want to be sure that the redesign creates valuable ways to elevate and highlight the conversations and contributions from everyone visiting this space. Focus: Content that’s conversation worthy. MORE
I have said it many, many times and so have lots of others—you’re probably tired of hearing about how social media is supposed to be “a conversation.&# And that’s okay! Because it isn’t JUST a conversation! You’ve just created a map of all your audiences and how you and all of them can be sharing, conversing and campaigning in an aligned way! How have you mapped your conversations and messages at your organization? MORE
The David and Lucile Packard Foundation is making a bold and public move to use Candid’s GuideStar profile and demographic survey to track data from grant applicants and recipients. MORE
Just stick a stock image of a smiling model on your most trafficked landing page and watch the conversion rate skyrocket, right? The post 5 Ways To Increase Landing Page Conversions appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Image courtesy of clker.com. Your nonprofit’s website is important. You’ve undoubtedly heard this before. The most important of all your pages, though, isn’t your home page, your about us, or even your donation page. It’s all of them. MORE
An effective online fundraising page is crucial to the success of your nonprofit’s fundraising campaign as a whole. MORE
It’s been a busy week so I just clicked through today and thought it was an excellent opportunity to start integrating more conversation starters into this blog (as suggested in the Blog Redesign thread). And, if reading the article isn’t enough to get you talking, here are some conversation starters: Has your organization made strategic decisions or marketing with the expectation that youth are online and plugged in? MORE
However, website analytics experts are lamenting the fact that not enough people understand and are truly utilizing the results of one of Google Analytics most misunderstood—and indeed debated—feature: conversions. Happily, Google Analytics conversion feature is set up to track the objectives you want to achieve: you can have up to 20 goals in your profile in one of four sets, and each are important to understanding how well your site is working. MORE
Halfway into the 300-page book, Leadership Conversations , I had turned the corners of nearly every fifth page. There is so much to learn from Leadership Conversations. Stieglitz wrote the book because they believe that a leader's most powerful skill is the ability to hold effective conversations. So, in their book, they detail the four types of conversations every leader must effectively master. MORE
Halfway into the 300-page book, Leadership Conversations , I had turned the corners of nearly every fifth page. There is so much to learn from Leadership Conversations. Stieglitz wrote the book because they believe that a leader's most powerful skill is the ability to hold effective conversations. So, in their book, they detail the four types of conversations every leader must effectively master. MORE
The post The sgENGAGE Podcast Episode 197: Protecting Patient Information—A Candid Conversation on Healthcare Compliance first appeared on npENGAGE. Protecting patient information is critical. MORE
Ask yourself, what would your organization do with a 30-170% increase in conversions? The post Conversion Booster: Converting Eyeballs Into Action appeared first on The See3 Blog. strategy conversion booster conversions donations email signups nonprofit marketing see3 social media technology How many more constituents could you serve? How many more people can you engage? MORE
This enables great conversations: the serendipity effect is huge. I just wanted to highlight three conversations I had today, each of which shows why this is such a great opportunity for Benetech to attend. Conversation One Just as I finished my breakfast, I looked across the way and saw Larry Brilliant, the new head of the Skoll Urgent Threats Fund. The WEF is all about having a critical mass of incredible people. MORE
Increasing website conversion rates is a perpetual priority for both higher education institutions and nonprofit organizations. One of the most reliable methods of increasing your website visitor conversions is through the use of forms. MORE
But as part of this award, nonprofits are required to set up and maintain conversion tracking on their website. Any time you see an impressive Google Grant case study , the metrics are always made possible through conversion tracking. . What is Conversion Tracking? MORE
How to Prepare for Conversations with Funders appeared first on Blue Avocado. The topic of functional expenses has garnered attention at nonprofit board meetings over the past year. MORE
You can read the post and join the conversation over there – it’s also copied below. Despite the generic title, this is a report chock full of examples, best practices and data about the effects of joining the conversation online. Joining the conversation is incredibly important if these organizations expect to change policy and change minds. Joining the conversation really means conversations. Being an active member of the conversation pays off. MORE
Halfway into the 300-page book, Leadership Conversations , I had turned the corners of nearly every fifth pages. There is so much to learn from Leadership Conversations. Stieglitz wrote the book because they believe that a leader''s most powerful skill is the ability to hold effective conversations. So, in their book, they detail the four types of conversations every leader must effectively master. MORE
During our next ‘teeny conversation’, we will share ways you gather useful information from your audience – through data, surveys, interviews, or other methods – that will help you plan the year. Teeny Conversation on Feb. MORE
Conversational marketing is the norm, not the exception. As organizations explore heading back to the office, cultural institutions re-open, and nonprofits relaunch in-person opportunities to connect, conversational marketing is a valuable way to deepen connections with online visitors. MORE
This work includes everything from acknowledging the role that enslaved people played in building and establishing institutions, to the crucial conversations around renaming buildings and removing statues. MORE
The SXSW Panel Picker is now open for your thumbs up or down on the thousands of panels proposed for next year’s SXSWInteractive festival. What’s SXSWi ? SXSW Interactive features five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable line up of special programs showcasing the best new websites, video games and startup ideas the community has to offer. MORE
The post 5 Instagram Trends to Boost Your Followers and Conversions in 2021 appeared first on PhreeSite.com. One billion people use Instagram. While it’s not the world’s most popular social media platform (that title goes to Facebook), it is among the fastest-growing. MORE
So, the authors of the book, Your First Leadership Job , recommend you hold getting-to-know-you conversations with each of your direct reports. To help you bring out the best in your team, you need to get close and understand their skills, abilities, and motivations. MORE
Though conversational marketing is relatively new, it speaks to the growing expectation of a personalized experience and the opportunity to connect and start a one-to-one conversation. Get a conversation started. And conversations don’t have to be all business! MORE
Halfway into the 300-page book, Leadership Conversations , I had turned the corners of nearly every fifth page. There is so much to learn from Leadership Conversations. Stieglitz wrote the book because they believe that a leader's most powerful skill is the ability to hold effective conversations. So, in their book, they detail the four types of conversations every leader must effectively master. MORE
Across platforms, you should be tracking social media engagement rates and conversion rates. Conversion Rate. Conversions are measurements of how many people took the action you set out for them to do. Measuring Conversions on Social Media. MORE
Over the last few months, we have seen Twitter serve the global community by playing an important role in communications - whether it’s finding new friends (#FollowFriday), or telling the world about your government/election/political state (#IranElection), whether it’s having a conversation together (#4Change), or non-linearly replacing your RSS feed. That’s part of the key to success when using Twitter for a Global conversation. MORE
Halfway into the 300-page book, Leadership Conversations , I had turned the corners of nearly every fifth pages. There is so much to learn from Leadership Conversations. Stieglitz wrote the book because they believe that a leader's most powerful skill is the ability to hold effective conversations. So, in their book, they detail the four types of conversations every leader must effectively master. MORE
If you have an employee who needs to improve his/her performance don't delay the tough conversation with them. Waiting until the employee's annual performance appraisal to have the tough conversation is unhealthy for you and the employee. Explain to them that your taking the time to have the tough conversation means you care about them. Explain that if you hadn't had the conversation they would not have had a clear understanding about where they were deficient. MORE
Analytics & Conversions Digital Resources Website Development Website Security digital marketing digital tracking google analytics online forms targeting ads tracking phone calls website securityNearly everything can be traced and tracked, from cell phone records to ATM withdrawals. MORE
A Forum can be a great way to get your members and stakeholders engaged. We asked our Small Membership Advisory Community to weigh in with their experiences. nonprofit-communications forum MORE
Web download speeds and overall performance are an evolving science, and record shows that as little as milliseconds can make a massive difference in customer’s behaviors and impact sales conversions. . MORE
If you have an employee who needs to improve his/her performance don't delay the tough conversation with them. Waiting until the employee's annual performance appraisal to have the tough conversation is unhealthy for you and the employee. Have that tough conversation today. MORE
#4Change is a monthly Twitter-based conversation about how social media is helping to create change , and you can see it via the hashtag #4Change. However these conversations are less international and therefore less effective than they could be. We need a platform for light-weight, easily-organized and openly accessible conversations involving people from numerous countries. How can you follow along or join the conversation? MORE
Most people think that conversion funnels and transaction/order completion analysis are only for big for-profit e-commerce websites with shopping carts and multi-step checkout. Once you’ve identified problems in your funnel, you’ll want to think through the reasons why your users are abandoning your conversion funnel. Then you can perform a series of A/B or multivariate tests (MVT) to improve your users experience and increase conversions on your website. MORE
SEPTEMBER 29, 2019
In the process of coming up with a nice design and captivating storytelling to capture potential supporters, you may be overlooking a few fundamental and truly effective steps to boost conversions on your online donation page. To maximize responsiveness and conversion, have only a few form fields and capture only the minimum information needed to eliminate the friction for donor completion. MORE
For those of you who don’t know, Blackbaud Sphere was historically bad at conversion tracking using Google Analytics. It might actually be possible to do a conversion funnel! Analytics Blackbaud Google conversion tracking funnelsHere was the problem: User goes to a Sphere-hosted Walk-A-Thon page. User gets specific Analytics code related to that Walk-a-thon. For example, here at Autism Speaks, we use custom variables in Google Analytics to define a Walk specifically. MORE
Sure, you could offer different pricing, features or benefits, but there’s one element you can tweak to increase conversions almost instantly: copywriting. No formulas or complex techniques—just simple and powerful words you can implement into your copy to increase conversion rates. Using power words brings out these emotions and triggers consumers to take action that creates conversions. There are endless ways you can increase your conversion rates as a nonprofit. MORE
Website Conversions. One of those crucial metrics is your website’s conversions. At Byte Technology , we have experts who are professionals at providing strategies that can increase your website conversions. What is Website Conversion? Examples of Website Conversion. MORE
How interactive maps can be used to start conversations about equity. Scotty Ellis. Equity Program Manager. Coalition for a Livable Future. The Regional Equity Atlas is a project that strives to ensure that everyone in the Portland metropolitan region benefits from the opportunities the region provides. MORE
These ELI talks videos can help you open up the conversations you need to have to build the community you dream of. The post 5 ELI talks Videos to Inspire Your High Holidays Conversations appeared first on The See3 Blog. For your pre-High Holiday viewing pleasure, here are a few of my favorite “inspired Jewish ideas.” Which video fits your vision for the new year best? video eli talks High Holidays jewish jewish life MORE
Halfway into the 300-page book, Leadership Conversations , I had turned the corners of nearly every fifth pages. There is so much to learn from Leadership Conversations. Stieglitz wrote the book because they believe that a leader''s most powerful skill is the ability to hold effective conversations. So, in their book, they detail the four types of conversations every leader must effectively master. MORE
Conversation Related Topics 
Byte Technology
APRIL 16, 2021
Website Conversions. One of those crucial metrics is your website’s conversions. At Byte Technology , we have experts who are professionals at providing strategies that can increase your website conversions. What is Website Conversion? Examples of Website Conversion.
Cloud 4 Good
JULY 22, 2021
Increasing website conversion rates is a perpetual priority for both higher education institutions and nonprofit organizations. One of the most reliable methods of increasing your website visitor conversions is through the use of forms.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Nonprofit Tech for Good
JULY 23, 2020
But as part of this award, nonprofits are required to set up and maintain conversion tracking on their website. Any time you see an impressive Google Grant case study , the metrics are always made possible through conversion tracking. . What is Conversion Tracking?
DipJar
JULY 27, 2021
Let’s dive into an investigative branding conversation to help you bring out the cool factor and better communicate that to your donors. The post Webinar: An Investigative Branding Conversation appeared first on DipJar. What your nonprofit is doing is cool, but do your donors know that?
Candid
AUGUST 25, 2021
The David and Lucile Packard Foundation is making a bold and public move to use Candid’s GuideStar profile and demographic survey to track data from grant applicants and recipients.
Classy
JUNE 24, 2021
Across platforms, you should be tracking social media engagement rates and conversion rates. Conversion Rate. Conversions are measurements of how many people took the action you set out for them to do. Measuring Conversions on Social Media.
Nonprofit Tech for Good
SEPTEMBER 29, 2019
In the process of coming up with a nice design and captivating storytelling to capture potential supporters, you may be overlooking a few fundamental and truly effective steps to boost conversions on your online donation page. To maximize responsiveness and conversion, have only a few form fields and capture only the minimum information needed to eliminate the friction for donor completion.
Forum One
APRIL 14, 2021
Though conversational marketing is relatively new, it speaks to the growing expectation of a personalized experience and the opportunity to connect and start a one-to-one conversation. Get a conversation started. And conversations don’t have to be all business!
Blue Avocado
AUGUST 2, 2021
How to Prepare for Conversations with Funders appeared first on Blue Avocado. The topic of functional expenses has garnered attention at nonprofit board meetings over the past year.
Amy Sample Ward
AUGUST 4, 2010
Redesign topic #2: Focused on Conversations. I’m happy to take on the role of conversation starter, sharing news or case studies or ideas that are interesting and letting all of you run with it. Clearly there’s a lot more going on than just blog posts and I want to be sure that the redesign creates valuable ways to elevate and highlight the conversations and contributions from everyone visiting this space. Focus: Content that’s conversation worthy.
Forum One
AUGUST 5, 2021
Conversational marketing is the norm, not the exception. As organizations explore heading back to the office, cultural institutions re-open, and nonprofits relaunch in-person opportunities to connect, conversational marketing is a valuable way to deepen connections with online visitors.
Eric Jacobsen Blog
MARCH 17, 2019
Halfway into the 300-page book, Leadership Conversations , I had turned the corners of nearly every fifth pages. There is so much to learn from Leadership Conversations. Stieglitz wrote the book because they believe that a leader's most powerful skill is the ability to hold effective conversations. So, in their book, they detail the four types of conversations every leader must effectively master.
Eric Jacobsen Blog
AUGUST 29, 2019
If you have an employee who needs to improve his/her performance don't delay the tough conversation with them. Waiting until the employee's annual performance appraisal to have the tough conversation is unhealthy for you and the employee. Explain to them that your taking the time to have the tough conversation means you care about them. Explain that if you hadn't had the conversation they would not have had a clear understanding about where they were deficient.
Amy Sample Ward
AUGUST 19, 2010
It’s been a busy week so I just clicked through today and thought it was an excellent opportunity to start integrating more conversation starters into this blog (as suggested in the Blog Redesign thread). And, if reading the article isn’t enough to get you talking, here are some conversation starters: Has your organization made strategic decisions or marketing with the expectation that youth are online and plugged in?
Byte Technology
JULY 16, 2021
Web download speeds and overall performance are an evolving science, and record shows that as little as milliseconds can make a massive difference in customer’s behaviors and impact sales conversions. .
See3
APRIL 16, 2015
Ask yourself, what would your organization do with a 30-170% increase in conversions? The post Conversion Booster: Converting Eyeballs Into Action appeared first on The See3 Blog. strategy conversion booster conversions donations email signups nonprofit marketing see3 social media technology How many more constituents could you serve? How many more people can you engage?
Eric Jacobsen Blog
AUGUST 21, 2021
So, the authors of the book, Your First Leadership Job , recommend you hold getting-to-know-you conversations with each of your direct reports. To help you bring out the best in your team, you need to get close and understand their skills, abilities, and motivations.
sgEngage
JUNE 7, 2021
The post The sgENGAGE Podcast Episode 197: Protecting Patient Information—A Candid Conversation on Healthcare Compliance first appeared on npENGAGE. Protecting patient information is critical.
Blue Avocado
APRIL 20, 2021
The post Ask Rita: Recording Conversations in the Workplace—Do I Have to Put Up with This?
Byte Technology
JUNE 17, 2021
Analytics & Conversions Digital Resources Website Development Website Security digital marketing digital tracking google analytics online forms targeting ads tracking phone calls website securityNearly everything can be traced and tracked, from cell phone records to ATM withdrawals.
Beneblog: Technology Meets Society
JANUARY 29, 2010
This enables great conversations: the serendipity effect is huge. I just wanted to highlight three conversations I had today, each of which shows why this is such a great opportunity for Benetech to attend. Conversation One Just as I finished my breakfast, I looked across the way and saw Larry Brilliant, the new head of the Skoll Urgent Threats Fund. The WEF is all about having a critical mass of incredible people.
Eric Jacobsen Blog
APRIL 19, 2019
Halfway into the 300-page book, Leadership Conversations , I had turned the corners of nearly every fifth page. There is so much to learn from Leadership Conversations. Stieglitz wrote the book because they believe that a leader's most powerful skill is the ability to hold effective conversations. So, in their book, they detail the four types of conversations every leader must effectively master.
Amy Sample Ward
JUNE 9, 2009
#4Change is a monthly Twitter-based conversation about how social media is helping to create change , and you can see it via the hashtag #4Change. However these conversations are less international and therefore less effective than they could be. We need a platform for light-weight, easily-organized and openly accessible conversations involving people from numerous countries. How can you follow along or join the conversation?
Amy Sample Ward
FEBRUARY 4, 2010
You can read the post and join the conversation over there – it’s also copied below. Despite the generic title, this is a report chock full of examples, best practices and data about the effects of joining the conversation online. Joining the conversation is incredibly important if these organizations expect to change policy and change minds. Joining the conversation really means conversations. Being an active member of the conversation pays off.
sgEngage
MAY 17, 2021
This work includes everything from acknowledging the role that enslaved people played in building and establishing institutions, to the crucial conversations around renaming buildings and removing statues.
Amy Sample Ward
JULY 16, 2009
Over the last few months, we have seen Twitter serve the global community by playing an important role in communications - whether it’s finding new friends (#FollowFriday), or telling the world about your government/election/political state (#IranElection), whether it’s having a conversation together (#4Change), or non-linearly replacing your RSS feed. That’s part of the key to success when using Twitter for a Global conversation.
TechImpact
MAY 22, 2014
Just stick a stock image of a smiling model on your most trafficked landing page and watch the conversion rate skyrocket, right? The post 5 Ways To Increase Landing Page Conversions appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Image courtesy of clker.com. Your nonprofit’s website is important. You’ve undoubtedly heard this before. The most important of all your pages, though, isn’t your home page, your about us, or even your donation page. It’s all of them.
Top Nonprofits
FEBRUARY 18, 2021
During our next ‘teeny conversation’, we will share ways you gather useful information from your audience – through data, surveys, interviews, or other methods – that will help you plan the year. Teeny Conversation on Feb.
Confessions of a Non-Profit Executive Director
OCTOBER 27, 2012
For those of you who don’t know, Blackbaud Sphere was historically bad at conversion tracking using Google Analytics. It might actually be possible to do a conversion funnel! Analytics Blackbaud Google conversion tracking funnelsHere was the problem: User goes to a Sphere-hosted Walk-A-Thon page. User gets specific Analytics code related to that Walk-a-thon. For example, here at Autism Speaks, we use custom variables in Google Analytics to define a Walk specifically.
See3
SEPTEMBER 10, 2015
These ELI talks videos can help you open up the conversations you need to have to build the community you dream of. The post 5 ELI talks Videos to Inspire Your High Holidays Conversations appeared first on The See3 Blog. For your pre-High Holiday viewing pleasure, here are a few of my favorite “inspired Jewish ideas.” Which video fits your vision for the new year best? video eli talks High Holidays jewish jewish life
Eric Jacobson
APRIL 19, 2015
Halfway into the 300-page book, Leadership Conversations , I had turned the corners of nearly every fifth pages. There is so much to learn from Leadership Conversations. Stieglitz wrote the book because they believe that a leader''s most powerful skill is the ability to hold effective conversations. So, in their book, they detail the four types of conversations every leader must effectively master.
Byte Technology
JULY 7, 2015
However, website analytics experts are lamenting the fact that not enough people understand and are truly utilizing the results of one of Google Analytics most misunderstood—and indeed debated—feature: conversions. Happily, Google Analytics conversion feature is set up to track the objectives you want to achieve: you can have up to 20 goals in your profile in one of four sets, and each are important to understanding how well your site is working.
NTEN
SEPTEMBER 17, 2014
How interactive maps can be used to start conversations about equity. Scotty Ellis. Equity Program Manager. Coalition for a Livable Future. The Regional Equity Atlas is a project that strives to ensure that everyone in the Portland metropolitan region benefits from the opportunities the region provides.
Amy Sample Ward
AUGUST 24, 2009
The SXSW Panel Picker is now open for your thumbs up or down on the thousands of panels proposed for next year’s SXSWInteractive festival. What’s SXSWi ? SXSW Interactive features five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable line up of special programs showcasing the best new websites, video games and startup ideas the community has to offer.
Find the free stuff
OCTOBER 16, 2020
The post 5 Instagram Trends to Boost Your Followers and Conversions in 2021 appeared first on PhreeSite.com. One billion people use Instagram. While it’s not the world’s most popular social media platform (that title goes to Facebook), it is among the fastest-growing.
Elevation
JULY 16, 2019
An effective online fundraising page is crucial to the success of your nonprofit’s fundraising campaign as a whole.
Allegiance Group
JUNE 25, 2013
Most people think that conversion funnels and transaction/order completion analysis are only for big for-profit e-commerce websites with shopping carts and multi-step checkout. Once you’ve identified problems in your funnel, you’ll want to think through the reasons why your users are abandoning your conversion funnel. Then you can perform a series of A/B or multivariate tests (MVT) to improve your users experience and increase conversions on your website.
Wild Apricot
MARCH 19, 2015
A Forum can be a great way to get your members and stakeholders engaged. We asked our Small Membership Advisory Community to weigh in with their experiences. nonprofit-communications forum
NonProfit Hub
JANUARY 18, 2019
Sure, you could offer different pricing, features or benefits, but there’s one element you can tweak to increase conversions almost instantly: copywriting. No formulas or complex techniques—just simple and powerful words you can implement into your copy to increase conversion rates. Using power words brings out these emotions and triggers consumers to take action that creates conversions. There are endless ways you can increase your conversion rates as a nonprofit.
Eric Jacobson
MARCH 30, 2017
Halfway into the 300-page book, Leadership Conversations , I had turned the corners of nearly every fifth page. There is so much to learn from Leadership Conversations. Stieglitz wrote the book because they believe that a leader's most powerful skill is the ability to hold effective conversations. So, in their book, they detail the four types of conversations every leader must effectively master.
Eric Jacobson
JULY 19, 2014
Halfway into the 300-page book, Leadership Conversations , I had turned the corners of nearly every fifth pages. There is so much to learn from Leadership Conversations. Stieglitz wrote the book because they believe that a leader''s most powerful skill is the ability to hold effective conversations. So, in their book, they detail the four types of conversations every leader must effectively master.
Eric Jacobsen Blog
OCTOBER 28, 2019
Halfway into the 300-page book, Leadership Conversations , I had turned the corners of nearly every fifth page. There is so much to learn from Leadership Conversations. Stieglitz wrote the book because they believe that a leader's most powerful skill is the ability to hold effective conversations. So, in their book, they detail the four types of conversations every leader must effectively master.
Amy Sample Ward
NOVEMBER 24, 2009
I have said it many, many times and so have lots of others—you’re probably tired of hearing about how social media is supposed to be “a conversation.&# And that’s okay! Because it isn’t JUST a conversation! You’ve just created a map of all your audiences and how you and all of them can be sharing, conversing and campaigning in an aligned way! How have you mapped your conversations and messages at your organization?
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