Blog Redesign: Focused on Conversation

Amy Sample Ward

Redesign topic #2: Focused on Conversations. I’m happy to take on the role of conversation starter, sharing news or case studies or ideas that are interesting and letting all of you run with it. Focus: Content that’s conversation worthy.

How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

But as part of this award, nonprofits are required to set up and maintain conversion tracking on their website. Any time you see an impressive Google Grant case study , the metrics are always made possible through conversion tracking. . What is Conversion Tracking? Conversion Tracking for the Google Grant is made possible by two free tools for nonprofits: Google Analytics and Google Tag Manager. Example Conversions.

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Leadership Conversations

Eric Jacobsen Blog

Halfway into the 300-page book, Leadership Conversations , I had turned the corners of nearly every fifth pages. There is so much to learn from Leadership Conversations. Stieglitz wrote the book because they believe that a leader's most powerful skill is the ability to hold effective conversations. So, in their book, they detail the four types of conversations every leader must effectively master.

Don't Delay The Tough Conversation

Eric Jacobsen Blog

If you have an employee who needs to improve his/her performance don't delay the tough conversation with them. Waiting until the employee's annual performance appraisal to have the tough conversation is unhealthy for you and the employee. Explain to them that your taking the time to have the tough conversation means you care about them. Explain that if you hadn't had the conversation they would not have had a clear understanding about where they were deficient.

4 Tips to Increase Conversions on Your Online Giving Page

Nonprofit Tech for Good

In the process of coming up with a nice design and captivating storytelling to capture potential supporters, you may be overlooking a few fundamental and truly effective steps to boost conversions on your online donation page. To maximize responsiveness and conversion, have only a few form fields and capture only the minimum information needed to eliminate the friction for donor completion.

Conversation Starter: Digital Natives Moving Offline

Amy Sample Ward

It’s been a busy week so I just clicked through today and thought it was an excellent opportunity to start integrating more conversation starters into this blog (as suggested in the Blog Redesign thread). And, if reading the article isn’t enough to get you talking, here are some conversation starters: Has your organization made strategic decisions or marketing with the expectation that youth are online and plugged in?

Conversion Booster: Converting Eyeballs Into Action

See What's Out There

Ask yourself, what would your organization do with a 30-170% increase in conversions? The post Conversion Booster: Converting Eyeballs Into Action appeared first on The See3 Blog. strategy conversion booster conversions donations email signups nonprofit marketing see3 social media technology How many more constituents could you serve? How many more people can you engage?

How to Send More Fundraising Emails and Maintain Conversion Rates

Connection Cafe

What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. However, conversion rates of those emails dropped 25%. This is actually the second consecutive year fundraising email conversion rates have declined sharply , continuing a somewhat worrisome trend. Fundraising email conversion rates declined 21% in 2012, according to last year’s report (which compared 2013 to 2012).

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10 Power Words Nonprofits Use to Increase Conversions

NonProfit Hub

Sure, you could offer different pricing, features or benefits, but there’s one element you can tweak to increase conversions almost instantly: copywriting. No formulas or complex techniques—just simple and powerful words you can implement into your copy to increase conversion rates. Using power words brings out these emotions and triggers consumers to take action that creates conversions. There are endless ways you can increase your conversion rates as a nonprofit.

Convert versus Converse

John Haydon

But you can find people who are already passionate and have conversations with them. Then start conversing. Be Human conversations engagementI’ve been asked the following question too many times to count: “How do we convert passive onlookers into passionate donors?&#.

Highlights From The Book Leadership Conversations

Eric Jacobsen Blog

Halfway into the 300-page book, Leadership Conversations , I had turned the corners of nearly every fifth page. There is so much to learn from Leadership Conversations. Stieglitz wrote the book because they believe that a leader's most powerful skill is the ability to hold effective conversations. So, in their book, they detail the four types of conversations every leader must effectively master.

Four Ways to Increase Online Giving Conversions

NonProfit Hub

Building awareness and getting people familiar with your organization and cause is important—but to stay afloat, increase online giving conversions on your website to increase your bottom line and allow you to create a larger impact. Consider these steps to increase your online giving conversions. Making the most of your online experience is a worthwhile investment because it will create more online giving conversions.

How Carnegie Museums of Pittsburgh Increased Member Conversion and Retention Rates

Connection Cafe

This article is part of the bbcon 2018 Speaker Series on npENGAGE. Get a taste of the 250+ sessions that will help your organization transform and have a bigger impact! Like it or not, technology is everywhere.

Three Fabulous Conversations

Beneblog: Technology Meets Society

This enables great conversations: the serendipity effect is huge. I just wanted to highlight three conversations I had today, each of which shows why this is such a great opportunity for Benetech to attend. Conversation One Just as I finished my breakfast, I looked across the way and saw Larry Brilliant, the new head of the Skoll Urgent Threats Fund. The WEF is all about having a critical mass of incredible people.

Audience Engagement Conversation at Western Museums Association

Museum 2.0

And, in many of our prep conversations, we talked about the real challenge of changing human systems. The Western Museum Association was kind enough to invite me to speak on a panel about engagement at their annual meeting in Boise.

5 Easy Ways Nonprofits Can Use Testing to Increase Digital Engagement

EveryAction

There are many elements of your donation pages that can be adjusted to test their impact on the form’s conversion rates, including the headline, photos or images, and the number and layout of fields in the form. There’s no secret trick to instantly improving digital engagement for nonprofits.

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Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction

EveryAction

Higher Conversion Rates = Raising More Money. The Audubon Society's Porter Mason said that EveryAction's network effect "increased conversion rates by a magnitude of 5x to 20x". #2.

How to Influence the Conversation Around Your Next Campaign

Connection Cafe

There’s a flurry of conversation happening about the issues your organization works on that can move the needle on your campaign. The best part is that these conversations are happening with your current supporters…in your CRM. Join our webinar, Influencing the Conversation on March 2nd with Attentive.ly Impact conversations that are relevant to your campaign. Impact Conversations by Knowing the Headlines in Your CRM. You’re not paranoid.

NPTech Conversations in SXSW Panels

Amy Sample Ward

The SXSW Panel Picker is now open for your thumbs up or down on the thousands of panels proposed for next year’s SXSWInteractive festival. What’s SXSWi ?

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Join the conversation 4Change!

Amy Sample Ward

#4Change is a monthly Twitter-based conversation about how social media is helping to create change , and you can see it via the hashtag #4Change. However these conversations are less international and therefore less effective than they could be. We need a platform for light-weight, easily-organized and openly accessible conversations involving people from numerous countries. How can you follow along or join the conversation?

3 Steps to Getting Your Board More Involved in Fundraising

EveryAction

Have the same conversation with your board members. Getting development teams and their nonprofit boards to work in alignment can be challenging. Tensions often arise when both sides start to feel that they aren’t getting the support they need.

Using Twitter for a Global Conversation

Amy Sample Ward

Over the last few months, we have seen Twitter serve the global community by playing an important role in communications - whether it’s finding new friends (#FollowFriday), or telling the world about your government/election/political state (#IranElection), whether it’s having a conversation together (#4Change), or non-linearly replacing your RSS feed. That’s part of the key to success when using Twitter for a Global conversation.

New on SSIR: Effects of Joining the Conversation

Amy Sample Ward

You can read the post and join the conversation over there – it’s also copied below. Despite the generic title, this is a report chock full of examples, best practices and data about the effects of joining the conversation online. Joining the conversation is incredibly important if these organizations expect to change policy and change minds. Joining the conversation really means conversations. Being an active member of the conversation pays off.

Follow the #SNCR conversation here

SocialFish

Tweets from the Society for New Communications and Research’s 8th Annual Symposium in Boston. If you can’t see the embed, click here. ————– ( photo credit ). From the Trenches Industry Insider Social, In Theory

5 Ways To Increase Landing Page Conversions

TechImpact

Just stick a stock image of a smiling model on your most trafficked landing page and watch the conversion rate skyrocket, right? The post 5 Ways To Increase Landing Page Conversions appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Image courtesy of clker.com. Your nonprofit’s website is important. You’ve undoubtedly heard this before. The most important of all your pages, though, isn’t your home page, your about us, or even your donation page. It’s all of them.

Messages, Stories, and Conversations: Creating a Strategy for your organization and your supporters

Amy Sample Ward

I have said it many, many times and so have lots of others—you’re probably tired of hearing about how social media is supposed to be “a conversation.&# And that’s okay! Because it isn’t JUST a conversation!

Creating a Natural Conversation on Your Donation Landing Pages

NonProfit Hub

Every time you ask your site visitor for something – whether it’s a donation or just an email signup – you are entering a mental conversation. To increase the potential for success, it is important that the thought sequence of that conversation take place in the proper order. Let’s look at a couple of experiments we conducted with nonprofit organizations to help re-order the conversation in order to create a more logical flow, and increase conversions.

Check out the "Conversation Prism".

SocialFish

He says , "The Conversation Prism helps chart online conversations between the people that populate communities as well as the networks that connect the Social Web." sharing social media collaboration conversation Here's Brian Solis' post all about it.

EveryAction Acquires ActionKit

EveryAction

Clients of both companies will benefit in many ways, including by expanding the network effect of each company’s one-click contributions and form pre-filling features, leading to higher conversion rates and more engagement for nonprofits. Innovative Talent and Digital Product Add to EveryAction’s Rapid Growth. Washington, D.C., May 8, 2019 – EveryAction, a leading provider of software serving over 15,000 nonprofits, announced today that it has acquired We Also Walk Dogs Inc.,

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Understanding Conversion Rates in Google Analytics

Byte Technology

However, website analytics experts are lamenting the fact that not enough people understand and are truly utilizing the results of one of Google Analytics most misunderstood—and indeed debated—feature: conversions. Happily, Google Analytics conversion feature is set up to track the objectives you want to achieve: you can have up to 20 goals in your profile in one of four sets, and each are important to understanding how well your site is working.

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Optimized Mobile Donations Now with Apple Pay

EveryAction

Part of this can be chalked up to the conversion rates on mobile. Nonprofits reported that desktop conversion rates hovered around 21% with mobile conversion rates coming in at only 9%. Creating a seamless user experience with hassle-free payment options on donation pages is crucial to increase these conversion rates and fundraising revenue for nonprofits. Organizations such as the Romero Institute and World Central Kitchen see well above average mobile conversions.

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Easily Measure Conversion Rates by Setting Goals in Google Analytics

NonProfit Hub

For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website. Setting Goals in Google Analytics is an easy way to track these conversion metrics on your supporters. Log in to Google Analytics > Click on Conversions on the left-hand side > Click on Goals > Click on Overview > Click on gray Set up Goals button.

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5 ELI talks Videos to Inspire Your High Holidays Conversations

See What's Out There

These ELI talks videos can help you open up the conversations you need to have to build the community you dream of. The post 5 ELI talks Videos to Inspire Your High Holidays Conversations appeared first on The See3 Blog. For your pre-High Holiday viewing pleasure, here are a few of my favorite “inspired Jewish ideas.” Which video fits your vision for the new year best? video eli talks High Holidays jewish jewish life

IT Conversations: Beth Kanter

AFP Blog

IT Conversations: Beth Kanter: "On this episode of Interviews with Innovators, Beth Kanter describes the strategies she uses to teach digital immigrants in non-profit organizations how to use Web 2.0 strategies to communicate and collaborate more effectively

Leadership Conversations

Eric Jacobson

Halfway into the 300-page book, Leadership Conversations , I had turned the corners of nearly every fifth pages. There is so much to learn from Leadership Conversations. Stieglitz wrote the book because they believe that a leader''s most powerful skill is the ability to hold effective conversations. So, in their book, they detail the four types of conversations every leader must effectively master.

GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

EveryAction

Determine which platforms these conversations are happening on, research relevant hashtags or groups, and check out popular Google searches related to your mission.

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The Issue with Nonprofit Overhead and How to Change the Conversation

Connection Cafe

The common question I’ve heard over the years is this: “How do I get donors to realize the importance of paying for what are considered overhead costs?” ” I even had one nonprofit professional tell me about a time a donor said to her, “ You and your job are overhead, and I don’t want to donate just to pay for your salary.”.

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2018's Best Giving Tuesday Campaigns

EveryAction

The Middle East Children’s Alliance is a top-tier example of building a compelling donation page that maximizes conversions when it counts. With Giving Tuesday behind us, it's time to highlight just a few of the organizations who ran stellar campaigns, activated supporters, and beat their fundraising goals. Successful fundraising campaigns come in many shapes and sizes, and not every tactic works for every organization's audience.

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Leadership Conversations: Must-Read Book For Leaders

Eric Jacobsen Blog

Halfway into the 300-page book, Leadership Conversations , I had turned the corners of nearly every fifth page. There is so much to learn from Leadership Conversations. Stieglitz wrote the book because they believe that a leader's most powerful skill is the ability to hold effective conversations. So, in their book, they detail the four types of conversations every leader must effectively master.

5 Ways To Optimize Your Donation Pages for End-of-Year Fundraising

EveryAction

Testing consistently shows that multi-step forms are completed more than single-page forms, so use this simple tweak to instantly improve your conversion rates. Improving your website donation pages is the single best way to raise more money during the year-end giving season.

Calling All #Millennials! Help Us Change The Conversation

SocialFish

The purpose of our book is to change the conversation around Millennials in the workplace, away from “kids these days” and “they’s so entitled” and “everyone gets a trophy” – because we have a lot to learn from Millennials and how they will be pushing our workplaces to change. Will you join us for #MillennialChat on Thursday 5/28 at 11 am EST?

Getting Advancement into Gear: A Conversation on Higher Education Charitable Giving Trends

Connection Cafe

More institutions are bringing technology from being back in the operational area to the forefront and introducing more strategy around communication plans and engagement plans into the strategy conversation. For my complete interview with Sue and James, I invite you to watch the recorded webinar: Getting Advancement into Gear: A Conversation around 2017 Charitable Giving trends in Higher Education. Highlights of 2017 Charitable Giving Performance in Higher Education.

iPhone for Good: Join the conversation!

Amy Sample Ward

“iPhones for Good&# is part of the Change the Web Conversation Series , a series of open chats that explore specific technology platforms for good, running concurrent with the Change the Web Challenge. Join the Conversation.