INDUSTRY INSIGHTS YOUR PEERS ARE READING
IT Conversations: Beth Kanter: "On this episode of Interviews with Innovators, Beth Kanter describes the strategies she uses to teach digital immigrants in non-profit organizations how to use Web 2.0 strategies to communicate and collaborate more effectively MORE
Halfway into the 300-page book, Leadership Conversations , I had turned the corners of nearly every fifth page. There is so much to learn from Leadership Conversations. So, in their book, they detail the four types of conversations every leader must effectively master. MORE
Redesign topic #2: Focused on Conversations. I’m happy to take on the role of conversation starter, sharing news or case studies or ideas that are interesting and letting all of you run with it. Focus: Content that’s conversation worthy. MORE
I have said it many, many times and so have lots of others—you’re probably tired of hearing about how social media is supposed to be “a conversation.&# And that’s okay! Because it isn’t JUST a conversation! MORE
What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. However, conversion rates of those emails dropped 25%. M+R’s Benchmark Report showed similar conversion rate declines in 2012 and 2013. MORE
Just stick a stock image of a smiling model on your most trafficked landing page and watch the conversion rate skyrocket, right? The post 5 Ways To Increase Landing Page Conversions appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Image courtesy of clker.com. MORE
Halfway into the 300-page book, Leadership Conversations , I had turned the corners of nearly every fifth pags. There is so much to learn from Leadership Conversations. So, in their book, they detail the four types of conversations every leader must effectively master. MORE
However, website analytics experts are lamenting the fact that not enough people understand and are truly utilizing the results of one of Google Analytics most misunderstood—and indeed debated—feature: conversions. MORE
It’s been a busy week so I just clicked through today and thought it was an excellent opportunity to start integrating more conversation starters into this blog (as suggested in the Blog Redesign thread). And, if reading the article isn’t enough to get you talking, here are some conversation starters: Has your organization made strategic decisions or marketing with the expectation that youth are online and plugged in? MORE
Then read this post for ways you can (and must) get meaningfully involved in conversations about serving others Are you tired of superficial dialogue about giving and charity? MORE
Halfway into the 300-page book, Leadership Conversations , I had turned the corners of nearly every fifth page. There is so much to learn from Leadership Conversations. So, in their book, they detail the four types of conversations every leader must effectively master. MORE
Ask yourself, what would your organization do with a 30-170% increase in conversions? The post Conversion Booster: Converting Eyeballs Into Action appeared first on The See3 Blog. How many more constituents could you serve? How many more people can you engage? MORE
This enables great conversations: the serendipity effect is huge. I just wanted to highlight three conversations I had today, each of which shows why this is such a great opportunity for Benetech to attend. Conversation One Just as I finished my breakfast, I looked across the way and saw Larry Brilliant, the new head of the Skoll Urgent Threats Fund. The WEF is all about having a critical mass of incredible people. MORE
More institutions are bringing technology from being back in the operational area to the forefront and introducing more strategy around communication plans and engagement plans into the strategy conversation. Highlights of 2017 Charitable Giving Performance in Higher Education. MORE
Building awareness and getting people familiar with your organization and cause is important—but to stay afloat, increase online giving conversions on your website to increase your bottom line and allow you to create a larger impact. Consider these steps to increase your online giving conversions. Making the most of your online experience is a worthwhile investment because it will create more online giving conversions. MORE
All of these constructive conversations, this collective feeling of being heard and valued. And most of all, leadership of organizations need to be in constant conversation with their constituents, not constantly blasting messages at people. Click To Purchase Now. MORE
There’s a flurry of conversation happening about the issues your organization works on that can move the needle on your campaign. The best part is that these conversations are happening with your current supporters…in your CRM. You’re not paranoid. People are talking about you. MORE
Tweets from the Society for New Communications and Research’s 8th Annual Symposium in Boston. If you can’t see the embed, click here. ————– ( photo credit ). From the Trenches Industry Insider Social, In Theory MORE
You can read the post and join the conversation over there – it’s also copied below. Despite the generic title, this is a report chock full of examples, best practices and data about the effects of joining the conversation online. Joining the conversation is incredibly important if these organizations expect to change policy and change minds. Joining the conversation really means conversations. Being an active member of the conversation pays off. MORE
Halfway into the 300-page book, Leadership Conversations , I had turned the corners of nearly every fifth pages. There is so much to learn from Leadership Conversations. So, in their book, they detail the four types of conversations every leader must effectively master. MORE
But you can find people who are already passionate and have conversations with them. Then start conversing. Be Human conversations engagementI’ve been asked the following question too many times to count: “How do we convert passive onlookers into passionate donors?&#. MORE
To shift from one to the other you have to change your conversation with your customers. It takes changing your conversation and building relationships over time rather than taking snapshots of their responses to your programs at one moment in time. MORE
I just care about having good conversations and learning from each other. (No relation to AAM. Just cute.) I'm heading this weekend to the American Association of Museums conference in Minneapolis. MORE
The common question I’ve heard over the years is this: “How do I get donors to realize the importance of paying for what are considered overhead costs?” MORE
The SXSW Panel Picker is now open for your thumbs up or down on the thousands of panels proposed for next year’s SXSWInteractive festival. What’s SXSWi ? MORE
Will you join us for #MillennialChat on Thursday 5/28 at 11 am EST? Jamie Notter and I have been invited to join #MillennialChat, a Twitter chat which brings together young folks to discuss millennial issues. MORE
The Middle East Children’s Alliance is a top-tier example of building a compelling donation page that maximizes conversions when it counts. MORE
“If we are to manifest change, we must improve the quality of our conversations.” The post There is no change without conversation appeared first on SocialFish - Social Media for Associations and Nonprofits. MORE
For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website. MORE
Every time you ask your site visitor for something – whether it’s a donation or just an email signup – you are entering a mental conversation. To increase the potential for success, it is important that the thought sequence of that conversation take place in the proper order. MORE
Over the last few months, we have seen Twitter serve the global community by playing an important role in communications - whether it’s finding new friends (#FollowFriday), or telling the world about your government/election/political state (#IranElection), whether it’s having a conversation together (#4Change), or non-linearly replacing your RSS feed. That’s part of the key to success when using Twitter for a Global conversation. MORE
Halfway into the 300-page book, Leadership Conversations , I had turned the corners of nearly every fifth pages. There is so much to learn from Leadership Conversations. So, in their book, they detail the four types of conversations every leader must effectively master. MORE
This article is part of the bbcon 2018 Speaker Series on npENGAGE. Get a taste of the 250+ sessions that will help your organization transform and have a bigger impact! Like it or not, technology is everywhere. MORE
If we assume that individuals share the common desire of improved health, it’s necessary for care organizations to choose an accessible and effective channel to initiate that conversation. The post Rethinking Healthcare Conversations with Text Messaging appeared first on Mobile Commons. MORE
The six types of Twitter conversations | Pew Research Center : Have you ever wondered what a Twitter conversation looks like from 10,000 feet? By analyzing many thousands of Twitter conversations, we identified six different conversational archetypes. Our infographic describes each type of conversation network and an explanation of how it is shaped by the topic being discussed and the people driving the conversation MORE
He says , "The Conversation Prism helps chart online conversations between the people that populate communities as well as the networks that connect the Social Web." sharing social media collaboration conversation Here's Brian Solis' post all about it. MORE
So what's the most important strategy to increase email conversion rates? There are a lot of strategies that go into a well-developed and successful email marketing program. Some "experts" say that the most important element is that the subject line needs to be provocative. MORE
Not to mention, the whole point of working through social media is to bring in conversions for your online store. Many social tools for boosting conversions litter the internet, so we put together a list of the options that are going to bring you results, fast. MORE
#4Change is a monthly Twitter-based conversation about how social media is helping to create change , and you can see it via the hashtag #4Change. However these conversations are less international and therefore less effective than they could be. We need a platform for light-weight, easily-organized and openly accessible conversations involving people from numerous countries. How can you follow along or join the conversation? MORE
Sure, you could offer different pricing, features or benefits, but there’s one element you can tweak to increase conversions almost instantly: copywriting. No formulas or complex techniques—just simple and powerful words you can implement into your copy to increase conversion rates. MORE
For those of you who don’t know, Blackbaud Sphere was historically bad at conversion tracking using Google Analytics. It might actually be possible to do a conversion funnel! Analytics Blackbaud Google conversion tracking funnelsHere was the problem: User goes to a Sphere-hosted Walk-A-Thon page. User gets specific Analytics code related to that Walk-a-thon. For example, here at Autism Speaks, we use custom variables in Google Analytics to define a Walk specifically. MORE
Optimizing your nonprofit’s advocacy action alert doesn’t have to end with a supporter receiving a humble “thank you” from a thank you page or email. All too often, a tally is recorded and that’s the extent of online advocacy. But, what if we dig a bit deeper? MORE
“If we are to manifest change, we must improve the quality of our conversations.” The post There is no change without conversation appeared first on SocialFish - Social Media for Associations and Nonprofits. MORE
Halfway into the 300-page book, Leadership Conversations , I had turned the corners of nearly every fifth pages. There is so much to learn from Leadership Conversations. So, in their book, they detail the four types of conversations every leader must effectively master. MORE
Conversation Related Topics Eric Jacobsen Blog
MARCH 17, 2019
Halfway into the 300-page book, Leadership Conversations , I had turned the corners of nearly every fifth pages. There is so much to learn from Leadership Conversations. So, in their book, they detail the four types of conversations every leader must effectively master.
Byte Technology
JULY 7, 2015
However, website analytics experts are lamenting the fact that not enough people understand and are truly utilizing the results of one of Google Analytics most misunderstood—and indeed debated—feature: conversions.
Amy Sample Ward
AUGUST 4, 2010
Redesign topic #2: Focused on Conversations. I’m happy to take on the role of conversation starter, sharing news or case studies or ideas that are interesting and letting all of you run with it. Focus: Content that’s conversation worthy.
NonProfit Hub
JANUARY 18, 2019
Sure, you could offer different pricing, features or benefits, but there’s one element you can tweak to increase conversions almost instantly: copywriting. No formulas or complex techniques—just simple and powerful words you can implement into your copy to increase conversion rates.
VolunteerMark
SEPTEMBER 8, 2014
Then read this post for ways you can (and must) get meaningfully involved in conversations about serving others Are you tired of superficial dialogue about giving and charity?
Connection Cafe
OCTOBER 20, 2014
What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. However, conversion rates of those emails dropped 25%. M+R’s Benchmark Report showed similar conversion rate declines in 2012 and 2013.
Eric Jacobsen Blog
APRIL 19, 2015
Halfway into the 300-page book, Leadership Conversations , I had turned the corners of nearly every fifth pages. There is so much to learn from Leadership Conversations. So, in their book, they detail the four types of conversations every leader must effectively master.
Connection Cafe
FEBRUARY 24, 2016
There’s a flurry of conversation happening about the issues your organization works on that can move the needle on your campaign. The best part is that these conversations are happening with your current supporters…in your CRM. You’re not paranoid. People are talking about you.
Amy Sample Ward
AUGUST 19, 2010
It’s been a busy week so I just clicked through today and thought it was an excellent opportunity to start integrating more conversation starters into this blog (as suggested in the Blog Redesign thread). And, if reading the article isn’t enough to get you talking, here are some conversation starters: Has your organization made strategic decisions or marketing with the expectation that youth are online and plugged in?
Eric Jacobsen Blog
MARCH 30, 2017
Halfway into the 300-page book, Leadership Conversations , I had turned the corners of nearly every fifth page. There is so much to learn from Leadership Conversations. So, in their book, they detail the four types of conversations every leader must effectively master.
Frogloop
NOVEMBER 1, 2016
So what's the most important strategy to increase email conversion rates? There are a lot of strategies that go into a well-developed and successful email marketing program. Some "experts" say that the most important element is that the subject line needs to be provocative.
SocialFish
NOVEMBER 7, 2013
Tweets from the Society for New Communications and Research’s 8th Annual Symposium in Boston. If you can’t see the embed, click here. ————– ( photo credit ). From the Trenches Industry Insider Social, In Theory
Eric Jacobsen Blog
JULY 19, 2014
Halfway into the 300-page book, Leadership Conversations , I had turned the corners of nearly every fifth pages. There is so much to learn from Leadership Conversations. So, in their book, they detail the four types of conversations every leader must effectively master.
See What's Out There
APRIL 16, 2015
Ask yourself, what would your organization do with a 30-170% increase in conversions? The post Conversion Booster: Converting Eyeballs Into Action appeared first on The See3 Blog. How many more constituents could you serve? How many more people can you engage?
TechImpact
MAY 22, 2014
Just stick a stock image of a smiling model on your most trafficked landing page and watch the conversion rate skyrocket, right? The post 5 Ways To Increase Landing Page Conversions appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Image courtesy of clker.com.
NonProfit Hub
NOVEMBER 1, 2016
Every time you ask your site visitor for something – whether it’s a donation or just an email signup – you are entering a mental conversation. To increase the potential for success, it is important that the thought sequence of that conversation take place in the proper order.
NonProfit Hub
MARCH 14, 2017
Building awareness and getting people familiar with your organization and cause is important—but to stay afloat, increase online giving conversions on your website to increase your bottom line and allow you to create a larger impact. Consider these steps to increase your online giving conversions. Making the most of your online experience is a worthwhile investment because it will create more online giving conversions.
Connection Cafe
JULY 14, 2017
The common question I’ve heard over the years is this: “How do I get donors to realize the importance of paying for what are considered overhead costs?”
NonProfit Hub
OCTOBER 25, 2016
For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website.
Beneblog: Technology Meets Society
JANUARY 29, 2010
This enables great conversations: the serendipity effect is huge. I just wanted to highlight three conversations I had today, each of which shows why this is such a great opportunity for Benetech to attend. Conversation One Just as I finished my breakfast, I looked across the way and saw Larry Brilliant, the new head of the Skoll Urgent Threats Fund. The WEF is all about having a critical mass of incredible people.
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 19, 2014
All of these constructive conversations, this collective feeling of being heard and valued. And most of all, leadership of organizations need to be in constant conversation with their constituents, not constantly blasting messages at people. Click To Purchase Now.
Amy Sample Ward
AUGUST 24, 2009
The SXSW Panel Picker is now open for your thumbs up or down on the thousands of panels proposed for next year’s SXSWInteractive festival. What’s SXSWi ?
Amy Sample Ward
JUNE 9, 2009
#4Change is a monthly Twitter-based conversation about how social media is helping to create change , and you can see it via the hashtag #4Change. However these conversations are less international and therefore less effective than they could be. We need a platform for light-weight, easily-organized and openly accessible conversations involving people from numerous countries. How can you follow along or join the conversation?
SocialFish
MAY 26, 2015
Will you join us for #MillennialChat on Thursday 5/28 at 11 am EST? Jamie Notter and I have been invited to join #MillennialChat, a Twitter chat which brings together young folks to discuss millennial issues.
Connection Cafe
AUGUST 16, 2018
This article is part of the bbcon 2018 Speaker Series on npENGAGE. Get a taste of the 250+ sessions that will help your organization transform and have a bigger impact! Like it or not, technology is everywhere.
John Haydon
APRIL 1, 2011
But you can find people who are already passionate and have conversations with them. Then start conversing. Be Human conversations engagementI’ve been asked the following question too many times to count: “How do we convert passive onlookers into passionate donors?&#.
Amy Sample Ward
JULY 16, 2009
Over the last few months, we have seen Twitter serve the global community by playing an important role in communications - whether it’s finding new friends (#FollowFriday), or telling the world about your government/election/political state (#IranElection), whether it’s having a conversation together (#4Change), or non-linearly replacing your RSS feed. That’s part of the key to success when using Twitter for a Global conversation.
AFP Blog
MARCH 26, 2014
The six types of Twitter conversations | Pew Research Center : Have you ever wondered what a Twitter conversation looks like from 10,000 feet? By analyzing many thousands of Twitter conversations, we identified six different conversational archetypes. Our infographic describes each type of conversation network and an explanation of how it is shaped by the topic being discussed and the people driving the conversation
Amy Sample Ward
FEBRUARY 4, 2010
You can read the post and join the conversation over there – it’s also copied below. Despite the generic title, this is a report chock full of examples, best practices and data about the effects of joining the conversation online. Joining the conversation is incredibly important if these organizations expect to change policy and change minds. Joining the conversation really means conversations. Being an active member of the conversation pays off.
Mobile Commons
DECEMBER 8, 2015
If we assume that individuals share the common desire of improved health, it’s necessary for care organizations to choose an accessible and effective channel to initiate that conversation. The post Rethinking Healthcare Conversations with Text Messaging appeared first on Mobile Commons.
Eric Jacobsen Blog
MAY 12, 2013
Halfway into the 300-page book, Leadership Conversations , I had turned the corners of nearly every fifth pags. There is so much to learn from Leadership Conversations. So, in their book, they detail the four types of conversations every leader must effectively master.
SocialFish
JULY 1, 2013
To shift from one to the other you have to change your conversation with your customers. It takes changing your conversation and building relationships over time rather than taking snapshots of their responses to your programs at one moment in time.
Connection Cafe
APRIL 26, 2018
More institutions are bringing technology from being back in the operational area to the forefront and introducing more strategy around communication plans and engagement plans into the strategy conversation. Highlights of 2017 Charitable Giving Performance in Higher Education.
Museum 2.0
APRIL 24, 2012
I just care about having good conversations and learning from each other. (No relation to AAM. Just cute.) I'm heading this weekend to the American Association of Museums conference in Minneapolis.
Amy Sample Ward
NOVEMBER 24, 2009
I have said it many, many times and so have lots of others—you’re probably tired of hearing about how social media is supposed to be “a conversation.&# And that’s okay! Because it isn’t JUST a conversation!
Connection Cafe
AUGUST 2, 2016
Optimizing your nonprofit’s advocacy action alert doesn’t have to end with a supporter receiving a humble “thank you” from a thank you page or email. All too often, a tally is recorded and that’s the extent of online advocacy. But, what if we dig a bit deeper?
SocialFish
MARCH 16, 2016
Not to mention, the whole point of working through social media is to bring in conversions for your online store. Many social tools for boosting conversions litter the internet, so we put together a list of the options that are going to bring you results, fast.
SocialFish
AUGUST 8, 2008
He says , "The Conversation Prism helps chart online conversations between the people that populate communities as well as the networks that connect the Social Web." sharing social media collaboration conversation Here's Brian Solis' post all about it.
Confessions of a Non-Profit Executive Director
OCTOBER 27, 2012
For those of you who don’t know, Blackbaud Sphere was historically bad at conversion tracking using Google Analytics. It might actually be possible to do a conversion funnel! Analytics Blackbaud Google conversion tracking funnelsHere was the problem: User goes to a Sphere-hosted Walk-A-Thon page. User gets specific Analytics code related to that Walk-a-thon. For example, here at Autism Speaks, we use custom variables in Google Analytics to define a Walk specifically.
AFP Blog
SEPTEMBER 24, 2007
IT Conversations: Beth Kanter: "On this episode of Interviews with Innovators, Beth Kanter describes the strategies she uses to teach digital immigrants in non-profit organizations how to use Web 2.0 strategies to communicate and collaborate more effectively
SocialFish
JULY 2, 2014
“If we are to manifest change, we must improve the quality of our conversations.” The post There is no change without conversation appeared first on SocialFish - Social Media for Associations and Nonprofits.
The Science Behind Engaging your Supporters
DECEMBER 4, 2018
The Middle East Children’s Alliance is a top-tier example of building a compelling donation page that maximizes conversions when it counts.
Eric Jacobsen Blog
OCTOBER 29, 2016
Halfway into the 300-page book, Leadership Conversations , I had turned the corners of nearly every fifth page. There is so much to learn from Leadership Conversations. So, in their book, they detail the four types of conversations every leader must effectively master.
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