Understanding Conversion Rates in Google Analytics

Byte Technology

However, website analytics experts are lamenting the fact that not enough people understand and are truly utilizing the results of one of Google Analytics most misunderstood—and indeed debated—feature: conversions.

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How to Send More Fundraising Emails and Maintain Conversion Rates

Connection Cafe

What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. However, conversion rates of those emails dropped 25%. M+R’s Benchmark Report showed similar conversion rate declines in 2012 and 2013.

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Trending Sources

How to Influence the Conversation Around Your Next Campaign

Connection Cafe

There’s a flurry of conversation happening about the issues your organization works on that can move the needle on your campaign. The best part is that these conversations are happening with your current supporters…in your CRM. You’re not paranoid. People are talking about you.

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Four Ways to Increase Online Giving Conversions

NonProfit Hub

Building awareness and getting people familiar with your organization and cause is important—but to stay afloat, increase online giving conversions on your website to increase your bottom line and allow you to create a larger impact. Consider these steps to increase your online giving conversions. Making the most of your online experience is a worthwhile investment because it will create more online giving conversions.

There is no change without conversation


“If we are to manifest change, we must improve the quality of our conversations.” The post There is no change without conversation appeared first on SocialFish - Social Media for Associations and Nonprofits.

Creating a Natural Conversation on Your Donation Landing Pages

NonProfit Hub

Every time you ask your site visitor for something – whether it’s a donation or just an email signup – you are entering a mental conversation. To increase the potential for success, it is important that the thought sequence of that conversation take place in the proper order.

5 Ways To Increase Landing Page Conversions


Just stick a stock image of a smiling model on your most trafficked landing page and watch the conversion rate skyrocket, right? The post 5 Ways To Increase Landing Page Conversions appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Image courtesy of clker.com.

5 Steps to Optimize Conversion Rates After an Advocacy Action Alert

Connection Cafe

Optimizing your nonprofit’s advocacy action alert doesn’t have to end with a supporter receiving a humble “thank you” from a thank you page or email. All too often, a tally is recorded and that’s the extent of online advocacy. But, what if we dig a bit deeper?

Best social media tools bringing conversions to your online store


Not to mention, the whole point of working through social media is to bring in conversions for your online store. Many social tools for boosting conversions litter the internet, so we put together a list of the options that are going to bring you results, fast.

Calling All #Millennials! Help Us Change The Conversation


Will you join us for #MillennialChat on Thursday 5/28 at 11 am EST? Jamie Notter and I have been invited to join #MillennialChat, a Twitter chat which brings together young folks to discuss millennial issues.

Rethinking Healthcare Conversations with Text Messaging

Mobile Commons

If we assume that individuals share the common desire of improved health, it’s necessary for care organizations to choose an accessible and effective channel to initiate that conversation. The post Rethinking Healthcare Conversations with Text Messaging appeared first on Mobile Commons.

Easily Measure Conversion Rates by Setting Goals in Google Analytics

NonProfit Hub

For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website.

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How Does Your Content Compare? Tips for Improving Click-Through & Conversion Rates


Most importantly, it will also track click-through and conversion rates, how many visitors left your site and when the test reached statistical significance. Winning is defined as the content with the best click-through and conversion rates.

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Change the Tone of your Conversation with your Members/Customers


To shift from one to the other you have to change your conversation with your customers. It takes changing your conversation and building relationships over time rather than taking snapshots of their responses to your programs at one moment in time.

How to Move Past the “Millennial” Conversation and Actually Change your Association


Change the conversation. Tired of the same old crap when it comes to generational differences? Join us on this cool webinar hosted by YourMembership ! The Millennial generation are not the “kids these days” we’ve been lamenting for the last ten years.

Preparing for Planned Giving Conversations—24 Terms You Need to Know

Connection Cafe

This blog post will help you get prepared by arming you with planned giving terms and examples to help you carry the conversation! Most conversations about planned gifts don’t start with technical questions; rather, they center on donors’ wishes to have an impact on the organization’s needs.

A Conversation with Allison Fine About Her New Book #Matterness

Beth's Blog: How Nonprofits Can Use Social Media

All of these constructive conversations, this collective feeling of being heard and valued. And most of all, leadership of organizations need to be in constant conversation with their constituents, not constantly blasting messages at people. Click To Purchase Now.

5 ELI talks Videos to Inspire Your High Holidays Conversations

See What's Out There

These ELI talks videos can help you open up the conversations you need to have to build the community you dream of. The post 5 ELI talks Videos to Inspire Your High Holidays Conversations appeared first on The See3 Blog.

My Conversation With Eric Ries on the benefits of Lean Start Up Principles for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

During the conference, with the help of Twitter, a few of us from the nonprofit sector were able to find each other and have an impromptu lunch conversation about applying lean to the noprofit work.

Why Conversion Is A Better Objective Than Traffic Referral

Beth's Blog: How Nonprofits Can Use Social Media

He goes onto say how they focusing their integrated strategy on a metric that matters: conversions. However, conversion rates were flat. Source: Altimeter.

Let’s Talk About Succession Planning: Getting the Conversation Started


Let’s Talk About Succession Planning: Getting the Conversation Started. Starting the Conversation about Succession Planning. For this reason, it can be useful to purposefully link succession planning conversations to strategic planning. It’s All About Conversations.

Convert versus Converse

John Haydon

But you can find people who are already passionate and have conversations with them. Then start conversing. Be Human conversations engagementI’ve been asked the following question too many times to count: “How do we convert passive onlookers into passionate donors?&#.

Why you should use SocialTriggers to improve your website’s conversion rates (video)

John Haydon

Derek Halpern , a conversion expert at SocialTriggers recently developed an amazing list of recommendations to increase conversions at InboundZombie.com , which I recorded so that you can benefit from his expertise as well. Your Website conversion website wordpress 2.7

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Building an Amazing Volunteer Recruitment Strategy: The Conversation Continues.

Wild Apricot Blog

Barry Altland, author recently held an expert webinar with Wild Apricot titled, “How to Build an Amazing Volunteer Recruitment Strategy.” The webinar participants asked Barry many questions about recruitment and volunteering. Read on to see Barry's insights. webinar altland barry volunteer recruitment

New Study Shows Texting Can Increase Sales Conversions By 328%

Mobile Commons

A new study shows that text messaging can increase your sales conversions by a staggering 328%. The resulting study, “ Text Messaging for Better Sales Conversion ,” makes a clear case for how vital a text messaging campaign can be in the sales process.

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Two-Way Text Messaging: Interacting with Your Mobile Subscribers in One-on-One Conversations

Mobile Commons

One of the most sophisticated features of the Mobile Commons platform is the ability to communicate with individual mobile subscribers in one-on-one conversations. With Mobile Commons, your customers can immediately connect with agents and begin a conversation.

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Book Review & Highlights: Leadership Conversations

Eric Jacobsen Blog

Halfway into the 300-page book, Leadership Conversations , I had turned the corners of nearly every fifth pages. There is so much to learn from Leadership Conversations. So, in their book, they detail the four types of conversations every leader must effectively master.

How To Have a Conversation With The World


Tim Samuel. Bridgeway Community Church. Here are some tips for creating an inclusive environment in your organization. Let’s face it: we are living in a world of followers, friends, and instant feedback.

AAM Conversations: Want to Talk?

Museum 2.0

I just care about having good conversations and learning from each other. (No relation to AAM. Just cute.) I'm heading this weekend to the American Association of Museums conference in Minneapolis.

Follow the #SNCR conversation here


Tweets from the Society for New Communications and Research’s 8th Annual Symposium in Boston. If you can’t see the embed, click here. ————– ( photo credit ). From the Trenches Industry Insider Social, In Theory

The Equity Atlas: A data-driven conversation


How interactive maps can be used to start conversations about equity. Scotty Ellis. Equity Program Manager. Coalition for a Livable Future. The Regional Equity Atlas is a project that strives to ensure that everyone in the Portland metropolitan region benefits from the opportunities the region provides.

5 Revealing Campaign Metrics You May Be Missing

Connection Cafe

Where I see nonprofits often still coming up short, though, is measuring multi-channel results, especially beyond email conversions. With that in mind, here are four additional metrics to track for your multi-channel campaigns: Homepage Slideshow Conversions. Main Website Conversions.

Finding the Usual Suspects in your Database

Connection Cafe

Whether it’s a gift of time, talent or treasure this group of prospects is ripe for conversion and it’s up to you to make it happen. Nonprofit Fundraising conversion donor retention Donor Stewardship engagement Welcome Series

[Reflection] Mashable #sgsGLOBAL: How Do We Get From Collective Conversation To Action To Impact?

Beth's Blog: How Nonprofits Can Use Social Media

Getting from Collective Conversation to Impact. Right now from the Social Good Global Conversation in Oman. The most amazing part of this summit was the global conversation that was taking place – not just in the room.

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15 conversation starters for rebooting charity

Steve Bridger

I’ve been invited to give a keynote at the Third Sector Social Media Convention in June. I wanted to frame some of what I will talk about by asking a few open questions. Quite a few, actually.

FAQs about Joining a Nonprofit Board: How do I manage or avoid the awkward “how much money can you give” conversation?


FAQs about Joining a Nonprofit Board: How do I manage or avoid the awkward “how much can you give” conversation? The post FAQs about Joining a Nonprofit Board: How do I manage or avoid the awkward “how much money can you give” conversation?

What You Lose When You Become Embedded, and a Moment of Mourning for Blog Conversations

Museum 2.0

Problem is, I''m only part of a tiny fraction of those conversations. For me, this content being embedded across different platforms and conversations is lovely in the abstract but frustrating in the day-to-day.

Get A Conversation Started With Forums

Wild Apricot Blog

A Forum can be a great way to get your members and stakeholders engaged. We asked our Small Membership Advisory Community to weigh in with their experiences. nonprofit-communications forum

How to Grow Offline Support by Executing Stronger Online Strategies

Connection Cafe

Optimize your website for conversion. Nonprofit Marketing Donor Stewardship engagement fundraising ideas housefile growth website conversion Last week I kicked off the Blackbaud Power Hour series with a webinar on tips to get donors into the pipeline.

The Conversation around Funding Technology


And often, that conversation turns to funding. Needless to say, that conversation can become complicated. Instead of just being a part of the conversation, we’re convening it. We love talking about technology. While that may be the understatement of the year, it’s true. But for Idealware it goes beyond that. We want to talk about technology in a way that directly connects nonprofits to the right technologies.