NetWits

SEPTEMBER 5, 2012

Audience Analysis. They give you a way to prioritize content based on what resonates with your audience so that you can keep focus and REDUCE THE NOISE. By going through card sorting activities with your audience groups, you will be sure to create an intuitive navigation and content flow that makes sense to your users.

Design 247

Design Web Guide Slides 247

Forum One

NOVEMBER 3, 2021

Goal setting matters a lot here; for any piece of content we produced or action we took, we should know if they were trying to drive engagement or conversions. It’s also important to contextualize the data from your platforms with qualitative data, A/B testing results, survey results, and audience interviews.

Report 71

Report Data Metrics Analysis 71

Forum One

MAY 18, 2021

Whether they are browsing your website content on their desktop or scrolling through your social media posts on their mobile phone, it’s crucial to create continuity across all your marketing touchpoints. To learn more about your audiences here are some useful tools and strategies you can use: User surveys Social listening Interviews.

Marketing 47

Marketing Impact Create Tips 47

Qgiv

JULY 27, 2021

In this interview, Julia shares some of the strategies she teaches her clients, including her secret formula for social media calendars, how nonprofits can improve engagement on their social channels, and the one thing she wishes nonprofits would stop doing online. The second big piece is content creation. That’s the first area.

Social Media 138

Social Media Media Tips Social 138

DNL OmniMedia

MAY 25, 2022

What is a market analysis for nonprofit organizations? Market analysis, also known as market research, is the process of collecting, analyzing, and interpreting information about target markets and customers. The more your audience enjoys your content, the more time and energy they’ll give to your organization.

Research 52

Research Marketing Survey Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 5, 2011

1. Deep Analysis of Your Audience: I always (try) to do a thorough participant assessment before I teach any workshop or do a presentation. For each group, I had them create a spectra-gram and interviewed them and gave advice on next steps. Having a metaphor, made it easy. View more presentations from Beth Kanter.

Social Media 96

Social Media Reflection Leadership Media 96

Whole Whale

MAY 24, 2023

Content created should always be reviewed for accuracy and intent, especially if the subject matter is sensitive. Write up a SWOT analysis about a new product or service with a particular consideration Prompt: Perform a SWOT analysis for a new {product/service} considering {specific details/considerations}.

Adopt 52

Adopt PDF Model API 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2018

Going beyond content delivery, I also use a lot of participatory and hands-on learning techniques to help students gain a deeper understanding. They have to do a network map and analysis as well as strategy for a development organization in their area of student. Then students complete exercises, either in small groups or solo.

Learning 84

Learning Classroom Classes Student 84

Forum One

JULY 27, 2021

Create valuable content and share it on the platforms that give the best return, that is, if a particular social platform is not bringing you traffic or donations, invest your time elsewhere. Consider whether you are able to export data for analysis in other systems and move the data to other platforms as needed.

Digital 47

Digital Tips Fundraising Evaluation 47

Eric Jacobsen Blog

DECEMBER 6, 2011

In early November 2011, group member Len White graciously culled through the comments using his company’s Symphony Content Analysis Software that assists with the organization, analysis, and reporting of themes contained in text data. Note: Symphony Content Analysis Software is designed and published by Active Java.

Leadership 72

Leadership Management Giving Analysis 72

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2015

Help participants digest and reflect on some content shared during the session. Help participants evaluate the session in real-time – replacing the use of a flip chart in a plus/delta analysis. I told them to come back at a precise time.

Poll 50

Poll Technique Group Tools 50

Whole Whale

SEPTEMBER 8, 2023

Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Immediacy and response are key, even as short-form content proliferates. Those insights should drive messaging and campaigns.

Lesson 59

Lesson Fundraising Digital Test 59

Achieve

DECEMBER 22, 2015

The analysis you do at the beginning of every project is going to be critical to its success. Knowing this, our marketing team created content that illustrated how our culture makes us different. Creating this content supplemented our offline outreach. That’s where the culture content comes in handy!

Culture 52

Culture Offline Companies Research 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 2, 2011

Kristin Rowe-Finkbeiner co-founder of Momsrising and Bruce Lesley, President, of First Focus. (I learned so much that I enough material for several blog posts, my first post is here – it is about content curation.). Jeremiah Owyang has a good analysis of what features Google + needs to go mainstream. Wait for maturation?

Google 116

Google Change Social Adopt 116

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org has succeeded in connecting with a younger audience that not only reads its content but is also inspired to take action. Says Giller, “Our theory of change is engaging users around content that shows how being green can reshape our world can empower personal behavior change and ultimately impact society at large.

Measure 97

Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

JULY 25, 2017

Evaluate your content, facilitation, and logistical skills against participant evaluations. Many of us do this and take content notes, but it is also great to take notes about instructional design and facilitation techniques. Content (Facilitator: Kavita and Michael – GlobalGiving). Next, try provocative statements.

Participatory 76

Participatory Facilitation Technique Asia 76

Gyrus

APRIL 5, 2018

What sort of content are the learners expecting? An analysis through an in-depth survey accompanied by a few short one-on-one interviews with the projected user base and decision makers within the organization can aid tremendously. Will a majority of the content be viewed via mobile? Determine your objectives in advance.

Analysis 40

Analysis System Environment Learning Management 40

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Celebratory interactions should be a consistent part of your engagement and content calendar, so set up systems to capture and share alumni personal, social, and professional news. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. pic.twitter.com/PXdIUl0IIQ.

Practice 107

Practice Tips Social Meme 107

Connection Cafe

MAY 15, 2014

Analytics data as User Research : Timeframe for which to review analytics data and some specific research questions to drive data analysis. Surveys and Interviews : Which research technique to choose, how to recruit participants and what questions to ask. User Research. Information Architecture.

Summary 37

Summary Process Design Web 37

Forj

APRIL 22, 2021

A consultant can create a roadmap to reach your goals from your eLearning pricing strategy, to the content you’ll provide, to how you’ll market those offerings. Creating a content development strategy. Creating a content development strategy. Assisting with the search for new learning technologies. Environmental Scan.

eLearning 69

eLearning Consultant Guide Associations 69

Museum 2.0

JUNE 25, 2014

Better yet, the graduate student who led this project, Anna Greco, documented the whole project and did in-depth analysis of the visitor contributions. Anna Greco did research in three ways: through in-person interviews with participants, surveys with participants, and observational analysis of the jars themselves.

Participatory 52

Participatory Evaluation Project Museum 52

Museum 2.0

MARCH 12, 2014

This qualitative, exploratory study involved tracking and interviewing 32 Spanish-speaking intergenerational groups in fully bilingual exhibits at four different science centers/museums. One of the main affordances of bilingual interpretation, of course, is that it provides access to content.

Intergenerational 53

Intergenerational Museum NSF Facilitation 53

Connection Cafe

SEPTEMBER 17, 2013

Card sorts are a form of usability testing that help us understand how users group and label content. Simply put, it’s a matter of creating a “card” for each piece of content you plan to offer on your website and asking folks to stack the cards into groups and then apply a label to each group. Methodology. In-Person or Remote?

Design 36

Design Process Web Test 36

Gyrus

JUNE 23, 2016

What sort of content are the learners expecting? An analysis through an in-depth survey accompanied by a few short one-on-one interviews with the projected user base and decision makers within the organization can aid tremendously. Will a majority of the content be viewed via mobile? Determine your objectives in advance.

Guidelines 56

Guidelines Environment System Learning Management 56

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

Data Analysis. This conversation explored common pitfalls to analysis approaches and how to avoid them. The dashboard shows rough sentiment analysis, # of mentions and links. Wayside House for some beginner tools for automating a micro content strategy. How do you analyze your social media data? The answer is here.

Summary 94

Summary Social Media Measure Media 94

Tech Soup

SEPTEMBER 7, 2012

Audience Analysis. They give you a way to prioritize content based on what resonates with your audience so that you can reduce the noise (see Ben's blog post on the importance of prioritization through wireframes). Create a content strategy: Don't forget to plan your content strategy! Create a Visual Strategy.

Design 55

Design Web Strategy Slides 55

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 23, 2010

I've been translating different audience analysis frameworks to a nonprofit context. These include: Audience Target Group Identification : This is the most important question and may be informed by research or listening. The primary research includes surveys, interviews, and observation.

Social Media 95

Social Media Remix Research Audience 95

Connection Cafe

JANUARY 28, 2015

The nature of the research question will determine the content of your research, and the method you use. Depth interviews will provide very detailed information about one individual. You can start with a widely distributed survey, for example, and follow up with depth interviews to further explore a particular topic.

Research 20

Research Marketing Method Attitude 20

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

” Read her analysis. If I’m that taken by a story, I know my readers will be too, and if I’m going to put that much time into something, I have to turn it into content I can use — I’m trying to blog five days a week after all, and it’s not always easy! Let me go a little meta here. And it worked!

Causes 128

Causes Cancer Kentucky Dallas 128

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2008

I might also add that a Facebook Page will provide better analysis in terms of users, time online the time , demographics compared to a Facebook Group. t want content pushed to them, particularly contests or other promotional programs that don???t analysis of using Facebook groups). Activity on your Page helps increase ???

Facebook 67

Facebook FAQ Screencast Listserv 67

Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2009

Content is lifeblood of your page. Write Something" lets you post rich content". More interactive content is better - the Wall is a history of interactive. When you start to write in the "write something" you get options to add links, photos, videos - post things that are beyond promotion content. Standard best practice.

Facebook 118

Facebook Profile Demographics Nonprofit 118

AccelEvents

SEPTEMBER 30, 2020

While the costs associated with your physical event will range depending on the geographical location of the event, one cost analysis estimated that a physical event like a career fair can total almost $30,000 USD for an estimated 300 guests. . Miscellaneous (i.e., potential city fees, added overhead associated with the venue, or decor ).

Virtual 52

Virtual Camera Stream Audience 52

AccelEvents

SEPTEMBER 30, 2020

While the costs associated with your physical event will range depending on the geographical location of the event, one cost analysis estimated that a physical event like a career fair can total almost $30,000 USD for an estimated 300 guests. . Miscellaneous (i.e., potential city fees, added overhead associated with the venue, or decor ).

Virtual 52

Virtual Camera Stream Audience 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

One of the things I've been wanting to do for a while is review my blog content for the year and select the "Top 10" posts or the "best of" posts. Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. This analysis took all of five minutes. Interview with Jonathon Colman.

ROI 50

ROI Widget Cambodia Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2012

Content Delivery Is Not Learning. Content delivery is less important then the skill to making sense of it and that needs to be what “classroom time” is about. The instructor’s role should be to facilitate this understanding for their students, not dump content on them. Illustration by Beth Kanter.

Experiment 116

Experiment Learning Create Exercise 116

Eric Jacobsen Blog

DECEMBER 1, 2014

The business extracts the precious metals from junked catalytic converters -- going into our interview we expected a straightforward story about buying, processing and reselling. We never expected that data analysis would be the key to success for such a company. Panhandle developed its strategy around dealing with this uncertainty.

Business 53

Business North Dakota North Carolina Omaha 53

Eric Jacobsen Blog

JULY 2, 2014

The business extracts the precious metals from junked catalytic converters -- going into our interview we expected a straightforward story about buying, processing and reselling. We never expected that data analysis would be the key to success for such a company. Panhandle developed its strategy around dealing with this uncertainty.

Lesson 61

Lesson Business North Dakota North Carolina 61