The Dallas Museum of Art Took a Major Risk, and The Outcome Has Been Remarkable.
Connection Cafe
MARCH 28, 2014
About a year ago, the Dallas Museum of Art did something truly innovative. Dallas Museum of Art has taken the concept of website and email marketing metrics and made them analogue. In much the same way, Dallas Museum of Art has taken the idea of gamification to distribute museum rewards as incentive. Integrated Marketing Membership Arts & Cultural Dallas Museum of Art ticket sales By Jen Leavitt, Arts and Cultural Consultant. .
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