INDUSTRY INSIGHTS YOUR PEERS ARE READING
Demographic Fundraising donor trends fundraising Higher EducationThe Donor Perspectives report says “on average, US donors over the age of 65 gave more than three times the amount donated by those ages 18-24 and nearly twice as much as donors ages 25-34.”. MORE
Maybe you’ve never heard of those platforms, but for some large demographics they are the hot spots online, not Facebook. Tags: issues otherblogs audience community demographics social networking ssir My newest post is now up on the Stanford Social Innovation Review. You can read the post and participation in the conversation on the SSIR blog here! The piece is reposted below: Have we replicated our offline social dynamics and barriers online? MORE
Quantcast tracks demographic information on the web. Click on the "demographics" tab for the summary). Tags: demographics metrics social media cool tools Ok so I am on a roll with the stats thing. Lindy pointed me to this awesome tool - quantcast.com. So here's Facebook. 52 million US people. It skews slightly younger, female, educated (college), with children. Here's LinkedIn. million US people. MORE
The recent Pew Internet & American Life Project report, The Demographics of Social Media Users, had many of the trends and findings aren’t shocking but a couple were more or less dramatic than I expected. MORE
The demographics summary: The numbers : 44 million active users. Demographic drill down (34% work as professionals). This slideshow came from the recent Forrester Consumer Conference (see here and here ). Facebook users are aging. How to apply it. I also found an indepth analysis of user behavior on Facebook and some specific thinking about metrics. Comparison of old/new metrics. Nature of conversation on Facebook. Segments by app usage MORE
What is the biggest lesson you’ve learned about approaching any age demographic, be it young people or not, with online content? Tags: future issues conversation starter demographics digital natives research trends youth Ivan Boothe posted a link to this story recently on the Progressive Exchange list. MORE
Demographics Pro has just launched their new Instagram analytics tool. Unlike other analytics tools, this one provides deep demographics (see my bold below) – not just number of followers and basic engagement metrics. MORE
By Jocelyn Harmon, Director of Nonprofit Services, Care2 Unless you've been living under a barrel, you know the demographics of the U.S. Here are some key highlights from The Changing Demographics of America by Smithsonian. The changing demographics of the U.S. The point is that the changing demographics of the country are forcing nonprofits to address issues of diversity in their organization. MORE
Second, here is a video from the TED series that discusses demographics and the importance of women in business and how they drive social media. Research demographics gender ted womenDo you know who uses social media? Do you know that women are driving social media usage? MORE
As the End-of-Year fundraising season approaches and strategic planning for 2019 looms, technological advances, donor demographic shifts and nonprofit workloads all pose challenges for nonprofit fundraising professionals. MORE
Topics covered: Leveraging demographics Retaining donors Harnessing email Synchronizing media Acquiring new donors Here are some highlights to tempt you into reading further. MORE
Ignite Social Media has an interesting post showing some demographic data on Pinterest (which, unsurprisingly, skews heavily towards women aged 25-54). MORE
While many nonprofit fundraisers are still hesitant to jump on the bandwagon, peer-to-peer fundraising is here to stay and it’s a great way for nonprofits to engage with donors from nontraditional demographics that may not be reached by other nonprofit marketing tools. MORE
Demographic Fundraising Industry Trends #nptech fundraising lifetime value NPRWe can argue about the accuracy of the calculator or of the averages I used, but the bottom line remains the same: the average donor should not be underestimated. MORE
Enter Demographics Pro, a go-to service for e-tail, non-profit and online business interests looking to grow their audience and, in turn, their bottom lines. MORE
Demographics Pro has just launched their new Instagram analytics tool. Unlike other analytics tools, this one provides deep demographics (see my bold below) – not just number of followers and basic engagement metrics. MORE
I've been looking for Twitter demographic profiles and just discovered this post from Compete analyzing some recent Twitter data. Here's another survey of how people are using Twitter. MORE
Here's a candidate: participant demographics. If your participants' demographics match that of your community, that means the diverse people in your community derive value from your organization. We use participant demographics as a core measure at the MAH. MORE
After viewing it, think how you can use the demographic information provided by Facebook to better target your audience and to better engage with them. Facebook Tools demographics facebook realtime socialmediaFirst, I hope you vote today ! MORE
Millennials (ages 18-33) are an important demographic to the nonprofit sector. Social network site usage for this demographic has quadrupled since 2008, from 4% to 16%. The Millennials, Gen Xers, and the Matures. The are tech savvy. They love their gadgets and are constantly on the web via laptops and mobile devices. MORE
While there are several possible explanations for this, including the on-the-go nature of mobile browsing and user demographic differences, it highlights the importance of developing effective donation pages to meet the rising mobile traffic. According to the recently released. MORE
Tags: General non-profit interest Fundraising Marketing Social networking websites Donor management research social media demographics cause marketing online donations MORE
The Demographics of Users of Social Media, Summarized - NPQ - Nonprofit Quarterly : Business Insider released a report that breaks down some of the biggest social media giants’ audiences based on their demographics. This information could be very helpful for nonprofits in discovering where the majority of demographics your organization may be serving reside in the social media world MORE
Tags: nptech Volunteers Non-profit Communications demographics MORE
Surveys are also a useful tool for keeping up-to-date demographic information about location, professional field, and more. In this blog series, we're focusing on how Higher Educational Institutions use technology to communicate with and engage their students and alumni. MORE
4 Ways to Max Your Mobile for Diverse Demographics | NTEN : If your website is mobile friendly, it means that you''re reaching an audience that''s not just behind their computers, but on the go. In this article, learn four different ways to maximize your mobile presence for diverse demographics MORE
A question I'm often asked is " What are the demographics of social networking users ?" For example, I recently came across some recent Facebook demographics posted by Ben Lorica at O'Reilly ( Hat tip Ben Rigby). How do you consider demographic information in the decision MORE
Direct Mail acquisition is one of the most expensive ways to raise money these days. When you factor in production, printing, and postage, a simple direct mail acquisition campaign runs about $20K to reach 50,000 people. Direct Mail typically generates a 0.5% MORE
Detailed list segmentation is increasingly necessary to provide a impactful and personalized communication, requiring a database that makes it easy to collect, store, and query based on demographic and other characteristics. MORE
These shouldn’t just be segments based off of just age or demographic. (This is the second post in our New Year, New Heights development series. Need to catch up? Click here for our in-depth look at the three reporting tools every nonprofit should have to improve their fundraising strategy.). Whether it’s emailing your supporters, re-engaging lapsed donors, or soliciting donations - all nonprofits rely on good emails. It’s one of the most effective ways to reach your audience. MORE
This week, Tony focused on Millennials and some of the tips for engaging different demographics on social channels with guest Derrick Feldmann of Achieve. Discussion on the changing demographics of Facebook (as mentioned on the show!). MORE
Beth points us to a great post on Read/Write Web about some demographics information on the users of the different networks. One of the points Ive arrived at is that selecting the social networking site should be based on demographics of the audience that is there. MORE
Beth points us to a great post on Read/Write Web about some demographics information on the users of the different networks. One of the points Ive arrived at is that selecting the social networking site should be based on demographics of the audience that is there. MORE
Surveys are also a useful tool for keeping up-to-date demographic information about location, professional field, and more. In this blog series, we're focusing on how Higher Educational Institutions use technology to communicate with and engage their students and alumni. MORE
» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. MORE
Demographic Research & Trends Have you ever used that phrase when negotiating or trying to persuade someone? You were probably trying to find some sort of common ground, right? And then once you found it you could see what the differences were and work from there, yes? It’s a very good strategy and speaks to one of my favorite persuasive theories—Social Judgment Theory, which is primarily credited to Muzafer Sherif. MORE
Communications instagram International International mobile Mobile responsive design websites wordpress Communications MORE
» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. MORE
Demographics Pro has analyzed the Twitter and Instagram reach of 8 presidential candidates in a new report released today, splitting their audiences by age, marital status, parental status, ethnicity, personal income and location by early primary and swing state. MORE
strategy audience personas demographics nonprofit target audienceThousands of volunteers, donors, and supports are, or have the potential be to be, involved in your nonprofit’s mission. In order to adequately address all of your donors and supporters, you must first determine their individual traits, values and perceptions. This is the fundamental basis of audience personas. The post How to Create Valuable Audience Personas for Your Nonprofit appeared first on The See3 Blog. MORE
The demographics of the museum visitors would match those of the city at large. The demographic profile of those engaged would match that of the nation/region/city. The demographics are what they are. Is matching local demographics "enough"? MORE
In December, we discussed some of the latest social media stats and trends , especially as those trends highlight changing demographics on various social media platforms like Facebook. MORE
Demographics Related Topics SocialFish
FEBRUARY 22, 2019
Demographics Pro has just launched their new Instagram analytics tool. Unlike other analytics tools, this one provides deep demographics (see my bold below) – not just number of followers and basic engagement metrics.
SocialFish
JANUARY 30, 2012
Ignite Social Media has an interesting post showing some demographic data on Pinterest (which, unsurprisingly, skews heavily towards women aged 25-54).
Nonprofit Tech for Good
SEPTEMBER 3, 2017
NonProfit Trends
NOVEMBER 16, 2012
Demographic Fundraising donor trends fundraising Higher EducationThe Donor Perspectives report says “on average, US donors over the age of 65 gave more than three times the amount donated by those ages 18-24 and nearly twice as much as donors ages 25-34.”.
SocialFish
SEPTEMBER 14, 2015
Demographics Pro has just launched their new Instagram analytics tool. Unlike other analytics tools, this one provides deep demographics (see my bold below) – not just number of followers and basic engagement metrics.
AFP Blog
APRIL 29, 2014
4 Ways to Max Your Mobile for Diverse Demographics | NTEN : If your website is mobile friendly, it means that you''re reaching an audience that''s not just behind their computers, but on the go. In this article, learn four different ways to maximize your mobile presence for diverse demographics
Beth's Blog: How Nonprofits Can Use Social Media
MAY 21, 2008
I've been looking for Twitter demographic profiles and just discovered this post from Compete analyzing some recent Twitter data. Here's another survey of how people are using Twitter.
AFP Blog
SEPTEMBER 27, 2013
The Demographics of Users of Social Media, Summarized - NPQ - Nonprofit Quarterly : Business Insider released a report that breaks down some of the biggest social media giants’ audiences based on their demographics. This information could be very helpful for nonprofits in discovering where the majority of demographics your organization may be serving reside in the social media world
SocialFish
FEBRUARY 15, 2016
Demographics Pro has analyzed the Twitter and Instagram reach of 8 presidential candidates in a new report released today, splitting their audiences by age, marital status, parental status, ethnicity, personal income and location by early primary and swing state.
Museum 2.0
FEBRUARY 4, 2015
The demographics of the museum visitors would match those of the city at large. The demographic profile of those engaged would match that of the nation/region/city. The demographics are what they are. Is matching local demographics "enough"?
Museum 2.0
FEBRUARY 20, 2018
Here's a candidate: participant demographics. If your participants' demographics match that of your community, that means the diverse people in your community derive value from your organization. We use participant demographics as a core measure at the MAH.
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 13, 2007
The demographics summary: The numbers : 44 million active users. Demographic drill down (34% work as professionals). This slideshow came from the recent Forrester Consumer Conference (see here and here ). Facebook users are aging. How to apply it. I also found an indepth analysis of user behavior on Facebook and some specific thinking about metrics. Comparison of old/new metrics. Nature of conversation on Facebook. Segments by app usage
Frogloop
JANUARY 5, 2011
Millennials (ages 18-33) are an important demographic to the nonprofit sector. Social network site usage for this demographic has quadrupled since 2008, from 4% to 16%. The Millennials, Gen Xers, and the Matures. The are tech savvy. They love their gadgets and are constantly on the web via laptops and mobile devices.
Amy Sample Ward
DECEMBER 13, 2013
This week, Tony focused on Millennials and some of the tips for engaging different demographics on social channels with guest Derrick Feldmann of Achieve. Discussion on the changing demographics of Facebook (as mentioned on the show!).
NTEN
APRIL 15, 2014
Communications instagram International International mobile Mobile responsive design websites wordpress Communications
NCE Social Media
NOVEMBER 6, 2012
After viewing it, think how you can use the demographic information provided by Facebook to better target your audience and to better engage with them. Facebook Tools demographics facebook realtime socialmediaFirst, I hope you vote today !
NCE Social Media
AUGUST 27, 2012
Second, here is a video from the TED series that discusses demographics and the importance of women in business and how they drive social media. Research demographics gender ted womenDo you know who uses social media? Do you know that women are driving social media usage?
Frogloop
FEBRUARY 17, 2009
Direct Mail acquisition is one of the most expensive ways to raise money these days. When you factor in production, printing, and postage, a simple direct mail acquisition campaign runs about $20K to reach 50,000 people. Direct Mail typically generates a 0.5%
The Science Behind Engaging your Supporters
OCTOBER 24, 2018
As the End-of-Year fundraising season approaches and strategic planning for 2019 looms, technological advances, donor demographic shifts and nonprofit workloads all pose challenges for nonprofit fundraising professionals.
Frogloop
FEBRUARY 17, 2009
» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days.
NonProfit Trends
DECEMBER 28, 2012
Demographic Fundraising Industry Trends #nptech fundraising lifetime value NPRWe can argue about the accuracy of the calculator or of the averages I used, but the bottom line remains the same: the average donor should not be underestimated.
Frogloop
NOVEMBER 15, 2007
Beth points us to a great post on Read/Write Web about some demographics information on the users of the different networks. One of the points Ive arrived at is that selecting the social networking site should be based on demographics of the audience that is there.
Frogloop
NOVEMBER 15, 2007
Beth points us to a great post on Read/Write Web about some demographics information on the users of the different networks. One of the points Ive arrived at is that selecting the social networking site should be based on demographics of the audience that is there.
NTEN
APRIL 5, 2011
By Jocelyn Harmon, Director of Nonprofit Services, Care2 Unless you've been living under a barrel, you know the demographics of the U.S. Here are some key highlights from The Changing Demographics of America by Smithsonian. The changing demographics of the U.S. The point is that the changing demographics of the country are forcing nonprofits to address issues of diversity in their organization.
Frogloop
FEBRUARY 17, 2009
» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days.
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 20, 2008
A question I'm often asked is " What are the demographics of social networking users ?" For example, I recently came across some recent Facebook demographics posted by Ben Lorica at O'Reilly ( Hat tip Ben Rigby). How do you consider demographic information in the decision
Amy Sample Ward
AUGUST 19, 2010
What is the biggest lesson you’ve learned about approaching any age demographic, be it young people or not, with online content? Tags: future issues conversation starter demographics digital natives research trends youth Ivan Boothe posted a link to this story recently on the Progressive Exchange list.
Connection Cafe
NOVEMBER 6, 2013
Demographic Research & Trends Have you ever used that phrase when negotiating or trying to persuade someone? You were probably trying to find some sort of common ground, right? And then once you found it you could see what the differences were and work from there, yes? It’s a very good strategy and speaks to one of my favorite persuasive theories—Social Judgment Theory, which is primarily credited to Muzafer Sherif.
NonProfit Trends
JULY 24, 2012
As a grown up Girl Scout who also served as a camp counselor, … Demographic
See What's Out There
NOVEMBER 4, 2015
strategy audience personas demographics nonprofit target audienceThousands of volunteers, donors, and supports are, or have the potential be to be, involved in your nonprofit’s mission. In order to adequately address all of your donors and supporters, you must first determine their individual traits, values and perceptions. This is the fundamental basis of audience personas. The post How to Create Valuable Audience Personas for Your Nonprofit appeared first on The See3 Blog.
Amy Sample Ward
JULY 1, 2009
Maybe you’ve never heard of those platforms, but for some large demographics they are the hot spots online, not Facebook. Tags: issues otherblogs audience community demographics social networking ssir My newest post is now up on the Stanford Social Innovation Review. You can read the post and participation in the conversation on the SSIR blog here! The piece is reposted below: Have we replicated our offline social dynamics and barriers online?
SocialFish
DECEMBER 19, 2008
Quantcast tracks demographic information on the web. Click on the "demographics" tab for the summary). Tags: demographics metrics social media cool tools Ok so I am on a roll with the stats thing. Lindy pointed me to this awesome tool - quantcast.com. So here's Facebook. 52 million US people. It skews slightly younger, female, educated (college), with children. Here's LinkedIn. million US people.
Everyaction
JUNE 11, 2018
While there are several possible explanations for this, including the on-the-go nature of mobile browsing and user demographic differences, it highlights the importance of developing effective donation pages to meet the rising mobile traffic. According to the recently released.
Wild Apricot
OCTOBER 5, 2010
Tags: General non-profit interest Fundraising Marketing Social networking websites Donor management research social media demographics cause marketing online donations
Everyaction
APRIL 16, 2018
Detailed list segmentation is increasingly necessary to provide a impactful and personalized communication, requiring a database that makes it easy to collect, store, and query based on demographic and other characteristics.
Wild Apricot
MAY 24, 2010
Tags: nptech Volunteers Non-profit Communications demographics
NonProfit Trends
FEBRUARY 21, 2013
The recent Pew Internet & American Life Project report, The Demographics of Social Media Users, had many of the trends and findings aren’t shocking but a couple were more or less dramatic than I expected.
Frogloop
AUGUST 17, 2007
Topics covered: Leveraging demographics Retaining donors Harnessing email Synchronizing media Acquiring new donors Here are some highlights to tempt you into reading further.
Everyaction
JUNE 13, 2018
While many nonprofit fundraisers are still hesitant to jump on the bandwagon, peer-to-peer fundraising is here to stay and it’s a great way for nonprofits to engage with donors from nontraditional demographics that may not be reached by other nonprofit marketing tools.
Amy Sample Ward
JANUARY 9, 2014
In December, we discussed some of the latest social media stats and trends , especially as those trends highlight changing demographics on various social media platforms like Facebook.
Everyaction
APRIL 30, 2018
Surveys are also a useful tool for keeping up-to-date demographic information about location, professional field, and more. In this blog series, we're focusing on how Higher Educational Institutions use technology to communicate with and engage their students and alumni.
Everyaction
APRIL 30, 2018
Surveys are also a useful tool for keeping up-to-date demographic information about location, professional field, and more. In this blog series, we're focusing on how Higher Educational Institutions use technology to communicate with and engage their students and alumni.
Everyaction
JANUARY 29, 2018
These shouldn’t just be segments based off of just age or demographic. (This is the second post in our New Year, New Heights development series. Need to catch up? Click here for our in-depth look at the three reporting tools every nonprofit should have to improve their fundraising strategy.). Whether it’s emailing your supporters, re-engaging lapsed donors, or soliciting donations - all nonprofits rely on good emails. It’s one of the most effective ways to reach your audience.
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