Candid

DECEMBER 6, 2023

Today, Candid released our latest research manual, Analyzing Candid’s demographic data. nonprofits currently share some demographic data about their staff and board with Candid. As a result of our Demographics via Candid efforts, this number has increased significantly over the past two years. Over 62,000 U.S. For example, U.S.

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Demographics Data Free Evaluation 111

Candid

NOVEMBER 7, 2023

As more funders seek to use demographic data to inform their grantmaking decision-making, 125 partners have now joined the Demographics via Candid movement. The process and timing of asking nonprofits for demographic data matters. The process and timing of asking nonprofits for demographic data matters.

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Demographics Lesson Action Learning 116

NonProfit PRO

MAY 7, 2025

Download Melissas 2025 Solutions Catalog to see how 40 years of expertise in address verification and data quality can help you clean up your donor data, prevent fraudulent data entry, and enrich your data with demographic and geographic appends for great AI outputs.

Donor 130

Donor Data Demographics Train 130

Association Analytics

JANUARY 7, 2025

What about membership, how has it grown or changed or shifted demographically (or even geographically) in the last five years, and what could that mean? Which way are enrollments that certification you offer trending? Where should you have your next conference, how far are people willing to travel? Doesnt that sound nice?

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Data Strategy Associations Demographics 169

NonProfit PRO

OCTOBER 15, 2024

Here's some guidance for nonprofits as they look to tap into new donor demographics. The largest wealth transfer in history is happening now.

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Donor Demographics Create History 246

NonProfit PRO

NOVEMBER 28, 2023

Here are three key findings from the report and how your nonprofit can begin to overcome the associated hurdles to reaching new demographics to support your cause. The Indiana University Lilly Family School of Philanthropy released “The Giving Environment: Giving Trends by Race and Ethnicity” report.

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Trend Indiana Giving Report 286

NonProfit PRO

JANUARY 31, 2023

As the demographics shift, younger generations require more personal and causal connections for their philanthropy. For this reason, Giving Tuesday has become ineffective. Here is how organizations can position themselves to encourage donors to give year-round.

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Giving Demographics Philanthropy Donor 328

NonProfit PRO

JANUARY 31, 2025

Learn practical techniques for leveraging geographic information system (GIS) technology to pinpoint donor demographics, tailor outreach campaigns, and maximize fundraising impact through targeted engagement. Sign up to watch the webinar.

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Fundraising Demographics Technique Map 130

Bloomerang

OCTOBER 30, 2024

Millennials and Gen Z are both nuanced demographics. There are various areas to dig deeper into, but some things worth exploring about these demographics include the following. You can use data analytics platforms to segment your target demographics into personas, allowing you to tailor general outreach to be more relevant.

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Donor Strategy Demographics Donation 109

Nonprofit Tech for Good

FEBRUARY 23, 2025

Tips to Step Up Your Salesforce Game Supercharge Segmentation with Advanced Analytics: Go beyond basic demographics: You’re likely already segmenting by basic factors like donation amount or location. Learn more about how to use the worlds best tech to power your nonprofit. Get started ! Dive deeper!

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Personal Fundraising Nonprofit Donor 299

NonProfit PRO

MAY 12, 2023

So, how can nonprofits connect with this growing demographic? And the younger the generation, the larger the percentage, with nearly 21% of Gen Z and almost 11% of millennials identifying as LGBTQ+.

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Causes Demographics Donor Tips 262

NonProfit PRO

JUNE 29, 2022

They explore how nonprofits should analyze data and trends in giving, as well as exploring a nonprofit's donor segments and demographics in order to better engage donors.

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Voice Donor Trend Data 246

Nonprofit Tech for Good

NOVEMBER 10, 2024

Different demographics tend to favor different platforms, so nonprofits should consider factors like age and interests when deciding where to focus their efforts. Step Five: Understand the Target Audience and Adjust Accordingly For nonprofits to succeed on social media, they must understand their audience and know where to find them.

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Community Digital Build Social Media 325

NonProfit PRO

MAY 18, 2022

This combined demographic is highly philanthropic and very relational, and they live and breathe inside the digital world. In this edition, we talk about Millennials and Gen Z's, and how critical they are to the future of EVERY single nonprofit. Want to learn how to connect? We have answers for you inside of this month’s ZGIVE INSIDER!

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Generation Donor Demographics Digital 264

NonProfit PRO

JUNE 7, 2023

Golf fundraisers give sponsors unique exposure to a highly-desirable, affluent demographic. At the core of a golf tournament’s fundraising power are sponsorships. On average, golfers have a higher than average net worth and household income.

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Template Fundraising Free Demographics 245

NonProfit PRO

MARCH 13, 2023

Even better, the golfer donor represents an affluent, influential demographic that you want represented in your organization’s donor database. Fundraising boils down to two simple things: finding new donors and keeping existing ones. Great news—golf tournaments are avenues to successfully do both!

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Donor Guide Free Demographics 246

Fast Company Tech

MARCH 31, 2025

Changing demographics The number of U.S. Changing demographics The number of U.S. Following a long-term demographic shift , record numbers of Americans are reaching retirement age. There are also health benefits for those who start volunteering much earlier in life. This change has been gradual.

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Volunteer Life Americorp Intergenerational 118

NonProfit PRO

AUGUST 22, 2022

Melissa’s Donor Look-alike Report provides demographic elements to help you focus on your ideal target audience and reach more donors just like your best ones. Simply upload your file - we’ll analyze it, match specific criteria to your records and send you the results.

Donor 246

Donor Demographics Files Audience 246

NonProfit PRO

SEPTEMBER 30, 2022

Melissa’s Donor Look-alike Report provides demographic elements to help you focus on your ideal target audience and reach more donors just like your best ones. Simply upload your file — we’ll analyze it, match specific criteria to your records and send you the results.

Donor 246

Donor Demographics Files Audience 246

NonProfit PRO

SEPTEMBER 23, 2022

Better understand the core demographics and interests of your donors. Learn which personality types are your best and worst donors and how to tailor content to them. Visualize the usefulness of targeting different geographic areas. See how your model performs. Obtain 9 easy-to-implement Action Tips. And much more.

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Action Tips Model Free 246

.orgSource

FEBRUARY 4, 2025

Inability to Forecast Trends : Are you tracking trends in membership demographics, engagement, and industry needs? Lack of Performance Tracking : Do you know how your programs, events, and member engagement initiatives are performing? Without data, its difficult to measure success or identify areas for improvement.

Associations 221

Associations Technology Analytics Digital 221

NonProfit PRO

MAY 9, 2022

Melissa’s Donor Look-alike Report provides demographic elements to help you focus on your ideal target audience and reach more donors just like your best ones. Simply upload your file - we’ll analyze it, match specific criteria to your records and send you the results.

Donor 246

Donor Demographics Files Audience 246

NonProfit PRO

MAY 21, 2024

Here are some prevalent myths about this demographic I've seen in my work. Fundraisers struggle to approach millennials for support.

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Fundraising Demographics Support Work 165

VentureBeat

APRIL 23, 2025

The Political Machine is one of those games that never has to end, given that its fuel is interest in U.S. presidential politics. Read More

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Demographics Game Business 99

Fast Company Tech

MARCH 17, 2025

One demographic that seems particularly susceptible to sports betting addiction, according to the Intuit Credit Karma study, is Gen Z37% of whom reported being addicted. Thats 14% more than the number of respondents across all age demographics claiming to be addicts.

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Studies Adobe Children Demographics 130

Fast Company Tech

FEBRUARY 27, 2025

million monthly active users and 800,000 daily active users, many of whom are in the investor-coveted Gen Z demographic. Launched in September 2024, Yope has grown exponentially over the past six months, now boasting 2.2 The company also claims that 40% of users are still active on the app seven days after installing it.

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Photo Blended Demographics Social Media 118

Nonprofit Tech for Good

JULY 12, 2020

Demographics and networks are important, and golf’s demographic tends to include high-capacity donors with powerful networks. Indeed, golf outings are having something of a renaissance in a time when corporate connections, donor engagement, and outreach efforts are perhaps more important than ever. 1) Focus on audience.

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Fundraising Hosting Lesson Learning 297

sgEngage

NOVEMBER 18, 2024

Today’s demographic conditions also make planned giving especially worth investing in, as aging generations are poised to pass down record amounts of wealth to their heirs and favorite causes in the coming decades. What Motivates Planned Giving? Additionally, remember that “planned gifts” are a diverse category.

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Program Giving Gift Donor 105

The NonProfit Times

NOVEMBER 27, 2024

GivingTuesday is the day of the year where you find people of all ages and all demographics opening their hearts and their wallets to donate to causes and organizations that are important to them or to find new initiatives to support. Giving habits vary by generation and demographics. According to Celeste Flores, director of the U.S.

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Donor Time Demographics Donation 104

The Fundraising Authority

SEPTEMBER 7, 2022

What are their demographics (age, gender, location, industry, interests)? Do you know what types of donors are most likely to give to your organization? Take a look at your current donors and prospects… who are they? Where did they come from? Do you see any patterns? Create a number of “donor profiles” for your organization.

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Guidelines Donor Organization Profit 312

Fast Company Tech

APRIL 21, 2025

We werent looking for models; we were looking for real people, and that meant being intentional about casting talent that reflected the full spectrum of the demographic, says Mesfin. For example, when capturing Black surfers, we made it a point to include both men and women, with a range of skin tones from dark to light.

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Generation Group Change Reflection 123

Nonprofit Tech for Good

JULY 15, 2020

It is of paramount importance that nonprofits think of cryptocurrency not only as a payment method, but as a donor demographic. No Donor Forms: If you put a wallet address directly on your site, you won’t get donor data. Where do charities find cryptocurrency donors?

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Fundraising Nonprofit Guide Reddit 312

Nonprofit Tech for Good

APRIL 20, 2020

Audience Insights: Look at your audience insights on Facebook and write down your key demographic information. Phase 2: Content, Cost & Creation. Phase 1: Identify Your Audience, Partner(s) & Content. What content would help serve and provide value to your audience right now?

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Fund Nonprofit Raise Phase 331

Nonprofit Tech for Good

MARCH 4, 2023

First ask yourself, what demographics do these stakeholders fall into? Because there are so many social media platforms to choose from, you have the opportunity to choose which ones make the most sense for your organization. Consider your target donor audience as well as the constituents you serve.

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Social Media Media Social Nonprofit 343

The NonProfit Times

JANUARY 7, 2025

A demographically representative sample was screened for evangelical beliefs and lack of non-Protestant affiliation. Even if younger evangelicals do increase their giving, there is nothing saying that giving will automatically go to traditional sources, such as charities and churches, they wrote.

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Giving Charity Authoring Studies 98

Nonprofit Tech for Good

MARCH 17, 2020

They think: “many of our supporters are women aged 50-60 and are interested in animals, so let’s target that demographic on Facebook.” But Facebook has a lot more information about its users than the relatively blunt demographics that your database can provide.

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Charity Facebook Test Profit 331

Nonprofit Tech for Good

OCTOBER 12, 2023

Choose your social media platforms based on your supporters’ demographics and the demographics of supporters you want to attract. If you’re on too many platforms, you could be stretching your content too thin, which will lead to you posting just to post instead of creating intentional content.

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Social Media Content Media Social 328