12 Demographic & Technology Trends Changing the Nonprofit Sector Worldwide

Nonprofit Tech for Good

Rapid population growth and migration is dramatically changing societies and ecosystems worldwide and as this future unfolds nonprofits, NGOs, and charities will play a central role in safeguarding the world’s most vulnerable communities, the land upon which they live, and the wildlife that surrounds them.

One foundation’s quest for better demographic data

Candid

Rather than create yet another custom reporting requirement for applicants and grant recipients, Mott is helping to lead a growing movement of grantmakers who use the ready-made and scalable demographic profile reporting within Candid’s GuideStar tool.

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The Demographics of Donor Potential

sgEngage

Demographic Fundraising donor trends fundraising Higher EducationThe Donor Perspectives report says “on average, US donors over the age of 65 gave more than three times the amount donated by those ages 18-24 and nearly twice as much as donors ages 25-34.”.

Twitter Demographics.

Beth's Blog: How Nonprofits Can Use Social Media

I've been looking for Twitter demographic profiles and just discovered this post from Compete analyzing some recent Twitter data. Here's another survey of how people are using Twitter.

Profiling Like a Pro: Understanding the Demographics of Your Instagram Audience

Byte Technology

Enter Demographics Pro, a go-to service for e-tail, non-profit and online business interests looking to grow their audience and, in turn, their bottom lines. Already well established with YouTube and the aforementioned Twitter and Facebook, the company’s foray into the world of Instagram brings the same deep demographic data—far beyond simply “number of followers” and other basic engagement metrics.

Facebook Demographics

Beth's Blog: How Nonprofits Can Use Social Media

The demographics summary: The numbers : 44 million active users. Demographic drill down (34% work as professionals). This slideshow came from the recent Forrester Consumer Conference (see here and here ). Facebook users are aging. How to apply it. I also found an indepth analysis of user behavior on Facebook and some specific thinking about metrics. Comparison of old/new metrics. Nature of conversation on Facebook. Segments by app usage

The NonProfit Voice Ep 65: Discover Giving Trends by Analyzing Your Donor Data

NonProfit PRO

They explore how nonprofits should analyze data and trends in giving, as well as exploring a nonprofit's donor segments and demographics in order to better engage donors. Analytics Donor Demographics Donor Segments

The X Factor

NonProfit PRO

Donor Demographics Generation X MillennialsWe spend a lot of time and focus on Millennials and how to capture their "audience," therefore, we often overlook Generation X. This may prove to be a costly mistake for both commercial and nonprofit enterprises.

Trends: Internet Demographics and Embracing Failure

Care2

Millennials (ages 18-33) are an important demographic to the nonprofit sector. Social network site usage for this demographic has quadrupled since 2008, from 4% to 16%. The Millennials, Gen Xers, and the Matures. The are tech savvy. They love their gadgets and are constantly on the web via laptops and mobile devices.

Highlighting Nonprofits That Put Equity Into Practice

Charity Navigator

Culture & Community beacon demographics diversity diversity equity and inclusion Encompass rating encompass rating system equity gender equity nonprofit rating

DEI in the Community & Culture Beacon: Donor Perspectives

Charity Navigator

Culture & Community beacon demographics diversity diversity equity and inclusion Encompass rating encompass rating system equity gender equity nonprofit rating

Are Participant Demographics the Most Useful Single Measure of Community Impact?

Museum 2.0

Here's a candidate: participant demographics. If your participants' demographics match that of your community, that means the diverse people in your community derive value from your organization. We use participant demographics as a core measure at the MAH. We compare visitor demographics to those of the county. We set our strategy based on the extent to which we match, exceed, or fall short of county demographics. People are more than their demographics.

Inferring Gender for Personalized Ads on Social Media

Cloud 4 Good

While diving into a Cloud for Good-specific Workbench within the Analyze feature, I discovered something interesting pertaining to the demographics of the individuals who interact with our brand on Twitter – over 90% of the individuals are classified as male within the social platform.

Demographics Are Destiny: How and Why to Diversify Your Staff Now!

NTEN

By Jocelyn Harmon, Director of Nonprofit Services, Care2 Unless you've been living under a barrel, you know the demographics of the U.S. Here are some key highlights from The Changing Demographics of America by Smithsonian. The changing demographics of the U.S. The point is that the changing demographics of the country are forcing nonprofits to address issues of diversity in their organization.

4 Ways to Max Your Mobile for Diverse Demographics | NTEN

AFP Blog

4 Ways to Max Your Mobile for Diverse Demographics | NTEN : If your website is mobile friendly, it means that you''re reaching an audience that''s not just behind their computers, but on the go. In this article, learn four different ways to maximize your mobile presence for diverse demographics

The Demographics of Users of Social Media, Summarized - NPQ - Nonprofit Quarterly

AFP Blog

The Demographics of Users of Social Media, Summarized - NPQ - Nonprofit Quarterly : Business Insider released a report that breaks down some of the biggest social media giants’ audiences based on their demographics. This information could be very helpful for nonprofits in discovering where the majority of demographics your organization may be serving reside in the social media world

Audience Demographics and the Census: Do We Have a Match?

Museum 2.0

The demographics of the museum visitors would match those of the city at large. The demographic profile of those engaged would match that of the nation/region/city. It could be chosen for reasons related to the institution''s mission (for example, a focus on youth empowerment) or for reasons related to the market demographics (for example, a growing number of Latinos). The demographics are what they are. Is matching local demographics "enough"?

Attract More Digital Dollars this Giving Season

Top Nonprofits

Research & Demographics WebinarSocial Media is really easy when you have an awesome guide to show you the way! Join special guest, Amber J Lawson for this three part series on how you can boost your fundraising this Giving Season.

Voting, Elections and Real Time Social Media

NCE Social Media

After viewing it, think how you can use the demographic information provided by Facebook to better target your audience and to better engage with them. Facebook Tools demographics facebook realtime socialmediaFirst, I hope you vote today ! Did you know that Facebook is doing real time tracking of voting today? John Haydon , who is a social media specialist that I have referenced numerous times , has a great brief video showing you what Facebook is up to.

Research on Gender Pay Gap in Nonprofit Sector

Top Nonprofits

Research & Demographics WebinarConsider this: The average pay of a white woman in the United States is 78 cents on the dollar, compared to her counterpart… and much lower for women of color (see chart, below).

What I’ve learned from working with mission-based organizations

Deborah Elizabeth Finn

Bringing token members of various demographic minorities into the building isn’t enough; real power means being at the table when crucial information is disseminated and crucial decisions are made.

How to Create Valuable Audience Personas for Your Nonprofit

See3

strategy audience personas demographics nonprofit target audienceThousands of volunteers, donors, and supports are, or have the potential be to be, involved in your nonprofit’s mission. In order to adequately address all of your donors and supporters, you must first determine their individual traits, values and perceptions. This is the fundamental basis of audience personas. The post How to Create Valuable Audience Personas for Your Nonprofit appeared first on The See3 Blog.

Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising

Care2

Direct Mail acquisition is one of the most expensive ways to raise money these days. When you factor in production, printing, and postage, a simple direct mail acquisition campaign runs about $20K to reach 50,000 people. Direct Mail typically generates a 0.5% to 1% response rate for acquisition, so that “payback&# (the point at which you recover what you invested in the direct mail campaign) is taking longer and longer to achieve.

Conversation Starter: Digital Natives Moving Offline

Amy Sample Ward

What is the biggest lesson you’ve learned about approaching any age demographic, be it young people or not, with online content? Tags: future issues conversation starter demographics digital natives research trends youth Ivan Boothe posted a link to this story recently on the Progressive Exchange list.

Social Network Demographics: Is there a middle ground between email is for old folks, social networking sites are for young people?

Beth's Blog: How Nonprofits Can Use Social Media

A question I'm often asked is " What are the demographics of social networking users ?" For example, I recently came across some recent Facebook demographics posted by Ben Lorica at O'Reilly ( Hat tip Ben Rigby). Did you know that Facebook makes available demographic data through its advertising platform. How do you consider demographic information in the decision Nick O'Neil found this video and used in a post called " Facebook for Grandparents."

Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. “ According to a recent study, the fastest growing demographic on Facebook is people aged 55+. Facebook : Fastest growing demographic is 55+.

Latest Social Media Stats for #NonprofitRadio

Amy Sample Ward

This week, Tony focused on Millennials and some of the tips for engaging different demographics on social channels with guest Derrick Feldmann of Achieve. Discussion on the changing demographics of Facebook (as mentioned on the show!). data demographics nonprofitradio socialmedia tony martignetti Tony Martignetti Nonprofit Radio , a weekly online radio show that Tony hosts, is Big Nonprofit Ideas for the Other 95%.

Stats 167

What Social Network Demographics Mean for You - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

60) Search « Raising Money from Online Activists | Main | Notes from Care2/OneWorld/Interaction Fundraising Seminar » Thursday Nov 15 2007 What Social Network Demographics Mean for You Thursday, November 15, 2007 at 02:24PM | by James OMalley The always excellent Beth Kanter tipped us on this interesting post from the Compete.com blog that demonstrates the overlap that exists between users of social networking sites.

What Social Network Demographics Mean for You - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

60) Search « Raising Money from Online Activists | Main | Notes from Care2/OneWorld/Interaction Fundraising Seminar » Thursday Nov 15 2007 What Social Network Demographics Mean for You Thursday, November 15, 2007 at 02:24PM | by James OMalley The always excellent Beth Kanter tipped us on this interesting post from the Compete.com blog that demonstrates the overlap that exists between users of social networking sites.

Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. “ According to a recent study, the fastest growing demographic on Facebook is people aged 55+. Facebook : Fastest growing demographic is 55+.

Calculating Charitable Value

sgEngage

Demographic Fundraising Industry Trends #nptech fundraising lifetime value NPRWe can argue about the accuracy of the calculator or of the averages I used, but the bottom line remains the same: the average donor should not be underestimated.

Donor 61

The 6 Scariest Monsters Nonprofit Fundraisers Are Facing This Halloween

EveryAction

As the End-of-Year fundraising season approaches and strategic planning for 2019 looms, technological advances, donor demographic shifts and nonprofit workloads all pose challenges for nonprofit fundraising professionals. This October 31 st , it’s not ghosts and ghouls that most nonprofit fundraisers are worried about.

The Real Power of the Purse

sgEngage

As a grown up Girl Scout who also served as a camp counselor, … Demographic

New on SSIR: First and Foremost Know Your Community

Amy Sample Ward

Maybe you’ve never heard of those platforms, but for some large demographics they are the hot spots online, not Facebook. Tags: issues otherblogs audience community demographics social networking ssir My newest post is now up on the Stanford Social Innovation Review. You can read the post and participation in the conversation on the SSIR blog here! The piece is reposted below: Have we replicated our offline social dynamics and barriers online?

9 Research Reports for Non-Profit Fundraisers

Wild Apricot

Tags: General non-profit interest Fundraising Marketing Social networking websites Donor management research social media demographics cause marketing online donations

Social Media and Gender

NCE Social Media

Second, here is a video from the TED series that discusses demographics and the importance of women in business and how they drive social media. Research demographics gender ted womenDo you know who uses social media? Do you know that women are driving social media usage? It’s true. Today I sahre with you to sources detailing it. First, here’s a news story and infographic.

How to Engage the Next Generation of Donors

NonProfit PRO

This combined demographic is highly philanthropic and very relational, and they live and breathe inside the digital world. In this edition, we talk about Millennials and Gen Z's, and how critical they are to the future of EVERY single nonprofit.

Expand Your Reach & Find Donors Just Like Your Best Ones

NonProfit PRO

Melissa’s Donor Look-alike Report provides demographic elements to help you focus on your ideal target audience and reach more donors just like your best ones.

The importance of talking about—and collecting data on—race to improve racial equity

Candid

I was also interested to learn that 40% of foundation leaders interviewed said they have begun or are increasingly focused on better collecting and using demographic data about nonprofits they fund and the people they serve. I am a firm believer in collecting demographic data.

Fundraising Success Starts With Good Data

NonProfit PRO

From postal and email lists to change of address processing and demographic data, Melissa’s new solutions catalog brings you the tools you need to reach more donors, stay engaged with current ones and save on direct mail.

Take the Guesswork Out of Personalized Gift Array Values

NonProfit PRO

Successful direct response fundraising campaigns feature many finely tuned elements, including demographically appropriate appeals, images, materials and keen insights about the best timing of solicitations.

Closing the Gender Gap on Nonprofit Boards

Charity Navigator

Boards are often composed of people from the same socioeconomic status, the same gender, race and overall, the same demographic. One of the leading issues within the nonprofit sector is board diversity.

How to Write a Nonprofit Vision Statement

Elevation

What demographics would be uplifted? Close your eyes for a moment and imagine this: What would the world look like if your nonprofit achieved maximum influence ? What injustices would be eradicated? What core values would become universal? Nonprofit Marketing