NonProfit PRO

JANUARY 31, 2023

As the demographics shift, younger generations require more personal and causal connections for their philanthropy. For this reason, Giving Tuesday has become ineffective. Here is how organizations can position themselves to encourage donors to give year-round.

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Giving Demographics Philanthropy Donor 328

Nonprofit Tech for Good

FEBRUARY 23, 2025

Tips to Step Up Your Salesforce Game Supercharge Segmentation with Advanced Analytics: Go beyond basic demographics: You’re likely already segmenting by basic factors like donation amount or location. Learn more about how to use the worlds best tech to power your nonprofit. Get started ! Dive deeper!

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Personal Fundraising Nonprofit Donor 298

Bloomerang

OCTOBER 30, 2024

Millennials and Gen Z are both nuanced demographics. There are various areas to dig deeper into, but some things worth exploring about these demographics include the following. You can use data analytics platforms to segment your target demographics into personas, allowing you to tailor general outreach to be more relevant.

Donor 108

Donor Strategy Demographics Donation 108

NonProfit PRO

JANUARY 31, 2025

Learn practical techniques for leveraging geographic information system (GIS) technology to pinpoint donor demographics, tailor outreach campaigns, and maximize fundraising impact through targeted engagement. Sign up to watch the webinar.

Fundraising 130

Fundraising Demographics Technique Map 130

.orgSource

JUNE 24, 2025

Why Scenario Planning Matters Now More than Ever Associations face unprecedented disruptions—from rapidly advancing technologies and shifting demographics to fluctuating economic conditions. Traditional strategic planning methods might not be flexible enough to account for these ongoing changes.

Associations 221

Associations Retention Strategy Practice 221

NonProfit PRO

MAY 12, 2023

So, how can nonprofits connect with this growing demographic? And the younger the generation, the larger the percentage, with nearly 21% of Gen Z and almost 11% of millennials identifying as LGBTQ+.

Causes 262

Causes Demographics Donor Tips 262

NonProfit PRO

MAY 7, 2025

Download Melissas 2025 Solutions Catalog to see how 40 years of expertise in address verification and data quality can help you clean up your donor data, prevent fraudulent data entry, and enrich your data with demographic and geographic appends for great AI outputs.

Donor 130

Donor Data Demographics Training 130

Nonprofit Tech for Good

NOVEMBER 10, 2024

Different demographics tend to favor different platforms, so nonprofits should consider factors like age and interests when deciding where to focus their efforts. Step Five: Understand the Target Audience and Adjust Accordingly For nonprofits to succeed on social media, they must understand their audience and know where to find them.

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Community Digital Build Social Media 325

NonProfit PRO

JUNE 29, 2022

They explore how nonprofits should analyze data and trends in giving, as well as exploring a nonprofit's donor segments and demographics in order to better engage donors.

Voice 246

Voice Trend Donor Data 246

NonProfit PRO

MAY 18, 2022

This combined demographic is highly philanthropic and very relational, and they live and breathe inside the digital world. In this edition, we talk about Millennials and Gen Z's, and how critical they are to the future of EVERY single nonprofit. Want to learn how to connect? We have answers for you inside of this month’s ZGIVE INSIDER!

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Generation Donor Demographics Digital 264

NonProfit PRO

JULY 14, 2025

hide(); }});--> 0 Comments View Comments Categories: Donor Demographics Mobile Testing E Mike Snusz Authors page Mike Snusz brings 20 years of digital fundraising experience to his role as director of nonprofit customer experience at Tatango. addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic", rail-container).hide();

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Nonprofit Philanthropy Donor Mail 130

.orgSource

FEBRUARY 4, 2025

Inability to Forecast Trends : Are you tracking trends in membership demographics, engagement, and industry needs? Lack of Performance Tracking : Do you know how your programs, events, and member engagement initiatives are performing? Without data, its difficult to measure success or identify areas for improvement.

Associations 221

Associations Technology Analytics Digital 221

NonProfit PRO

JUNE 7, 2023

Golf fundraisers give sponsors unique exposure to a highly-desirable, affluent demographic. At the core of a golf tournament’s fundraising power are sponsorships. On average, golfers have a higher than average net worth and household income.

Template 245

Template Fundraising Free Demographics 245

NonProfit PRO

MARCH 13, 2023

Even better, the golfer donor represents an affluent, influential demographic that you want represented in your organization’s donor database. Fundraising boils down to two simple things: finding new donors and keeping existing ones. Great news—golf tournaments are avenues to successfully do both!

Donor 246

Donor Guide Free Demographics 246

NonProfit PRO

AUGUST 22, 2022

Melissa’s Donor Look-alike Report provides demographic elements to help you focus on your ideal target audience and reach more donors just like your best ones. Simply upload your file - we’ll analyze it, match specific criteria to your records and send you the results.

Donor 246

Donor Demographics Files Audience 246

NonProfit PRO

SEPTEMBER 30, 2022

Melissa’s Donor Look-alike Report provides demographic elements to help you focus on your ideal target audience and reach more donors just like your best ones. Simply upload your file — we’ll analyze it, match specific criteria to your records and send you the results.

Donor 246

Donor Demographics Files Audience 246

NonProfit PRO

SEPTEMBER 23, 2022

Better understand the core demographics and interests of your donors. Learn which personality types are your best and worst donors and how to tailor content to them. Visualize the usefulness of targeting different geographic areas. See how your model performs. Obtain 9 easy-to-implement Action Tips. And much more.

Action 246

Action Tips Model Free 246

NonProfit PRO

MAY 9, 2022

Melissa’s Donor Look-alike Report provides demographic elements to help you focus on your ideal target audience and reach more donors just like your best ones. Simply upload your file - we’ll analyze it, match specific criteria to your records and send you the results.

Donor 246

Donor Demographics Files Audience 246

Fast Company Tech

MARCH 31, 2025

Changing demographics The number of U.S. Changing demographics The number of U.S. Following a long-term demographic shift , record numbers of Americans are reaching retirement age. There are also health benefits for those who start volunteering much earlier in life. This change has been gradual.

Volunteer 112

Volunteer Life Americorp Intergenerational 112

Nimble AMS

OCTOBER 25, 2024

You’ll need to ensure you tailor your demographic information to the survey and clearly define your payment terms. For example, if you’re assessing certification pricing, you should include certification demographic questions. Next, you’ll need to choose your survey tool, build your survey, and define your audience.

Product 141

Product Service Survey Associations 141

Fast Company Tech

MARCH 17, 2025

One demographic that seems particularly susceptible to sports betting addiction, according to the Intuit Credit Karma study, is Gen Z37% of whom reported being addicted. Thats 14% more than the number of respondents across all age demographics claiming to be addicts.

Studies 127

Studies Adobe Children Demographics 127

sgEngage

NOVEMBER 18, 2024

Today’s demographic conditions also make planned giving especially worth investing in, as aging generations are poised to pass down record amounts of wealth to their heirs and favorite causes in the coming decades. What Motivates Planned Giving? Additionally, remember that “planned gifts” are a diverse category.

Program 105

Program Giving Gift Donor 105

The NonProfit Times

NOVEMBER 27, 2024

GivingTuesday is the day of the year where you find people of all ages and all demographics opening their hearts and their wallets to donate to causes and organizations that are important to them or to find new initiatives to support. Giving habits vary by generation and demographics. According to Celeste Flores, director of the U.S.

Donor 104

Donor Time Demographics Donation 104

NonProfit PRO

JULY 3, 2025

What’s Keeping Nonprofit Leaders Up at Night The Truth About Fractional Fundraising Nonprofits Facing Mission-Critical Challenges Comments Subscribe window.dfp_npp_ros_rectangle_1 = googletag.defineSlot("/124057991/npp_ros_rectangle_1", [[300,250],[300,600]], "napco-ad-npp_ros_rectangle_1").setForceSafeFrame(true).addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",

Nonprofit 253

Nonprofit Leadership Donor Fundraising 253

Fast Company Tech

FEBRUARY 27, 2025

million monthly active users and 800,000 daily active users, many of whom are in the investor-coveted Gen Z demographic. Launched in September 2024, Yope has grown exponentially over the past six months, now boasting 2.2 The company also claims that 40% of users are still active on the app seven days after installing it.

Photo 112

Photo Blended Demographics Social Media 112

NonProfit PRO

MAY 21, 2024

Here are some prevalent myths about this demographic I've seen in my work. Fundraisers struggle to approach millennials for support.

Fundraising 165

Fundraising Demographics Support Work 165

The Fundraising Authority

SEPTEMBER 7, 2022

What are their demographics (age, gender, location, industry, interests)? Do you know what types of donors are most likely to give to your organization? Take a look at your current donors and prospects… who are they? Where did they come from? Do you see any patterns? Create a number of “donor profiles” for your organization.

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Guidelines Donor Organization Profit 312

Byte Technology

JULY 10, 2024

Unlike organic posts, which rely on followers and algorithm-driven reach, paid ads are specifically targeted to appear in the feeds of users who meet certain criteria, such as demographics, interests, and behaviors. Know Your Audience Understanding your target audience is key to effective advertising.

Social Media 130

Social Media Media Social Guide 130

Nonprofit Tech for Good

JULY 15, 2020

It is of paramount importance that nonprofits think of cryptocurrency not only as a payment method, but as a donor demographic. No Donor Forms: If you put a wallet address directly on your site, you won’t get donor data. Where do charities find cryptocurrency donors?

Fundraising 312

Fundraising Nonprofit Guide Reddit 312

Futurism

JULY 6, 2025

While it seems like a quick and inexpensive option, AI rarely takes into account unique brand identity, target demographics, or conversion-focused design," Warner said. "It It simply cannot replace the value of human expertise and context in our industry." Skidd, meanwhile, is confident about her job security in the age of AI.

Money 145

Money People Companies Broadcast 145

Association Analytics

DECEMBER 9, 2024

Declutter Your Demographics What actually matters to your mission? Focus on demographics that serve your mission, industry, or broader societal goals. The strategic goals that are the base of all these efforts are influenced by efforts large and small, so making sure people can see how each little nudge moves the needle can be huge.

Analytics 169

Analytics Tips Associations Influence 169

NonProfit PRO

JULY 9, 2025

5 Steps for Implementing AI DonorDock Launches Otto Intelligent Assistant Study: Orgs Boosted Donations With Donor Analytics Comments Subscribe window.dfp_npp_ros_rectangle_1 = googletag.defineSlot("/124057991/npp_ros_rectangle_1", [[300,250],[300,600]], "napco-ad-npp_ros_rectangle_1").setForceSafeFrame(true).addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",

Volunteer 162

Volunteer Donor Leadership Philanthropy 162

Nonprofit Tech for Good

APRIL 20, 2020

Audience Insights: Look at your audience insights on Facebook and write down your key demographic information. Phase 2: Content, Cost & Creation. Phase 1: Identify Your Audience, Partner(s) & Content. What content would help serve and provide value to your audience right now?

Fund 331

Fund Nonprofit Raise Phase 331

Fast Company Tech

APRIL 21, 2025

We werent looking for models; we were looking for real people, and that meant being intentional about casting talent that reflected the full spectrum of the demographic, says Mesfin. For example, when capturing Black surfers, we made it a point to include both men and women, with a range of skin tones from dark to light.

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Generation Group Change Reflection 117

Nonprofit Tech for Good

MARCH 4, 2023

First ask yourself, what demographics do these stakeholders fall into? Because there are so many social media platforms to choose from, you have the opportunity to choose which ones make the most sense for your organization. Consider your target donor audience as well as the constituents you serve.

Social Media 342

Social Media Media Social Nonprofit 342

Nonprofit Tech for Good

JUNE 27, 2025

Tailoring outreach efforts to specific audience demographics amplifies engagement rates. Flyers, booths at local events, partnerships with community businesses, and bulletin board announcements can reach audiences less active on digital platforms.

Volunteer 150

Volunteer Social Media Template Statistics 150

NonProfit PRO

JUNE 27, 2025

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Help 208

Help Nonprofit Grant Donor 208