Analysis of Convio’s Online Fundraising Study
MARCH 26, 2009
Care2’s Allyson Kapin just published an analysis of Convio’s online fundraising study (which I mentioned earlier this week ). She interviewed me, so of course I think the article is good. The analysis is posted at [link]. But in particular, check out the advice from online marketing consultant Katy O’Neal about how nonprofits should focus their marketing and engagement efforts.