M+R

FEBRUARY 4, 2021

One notable difference when looking at Giving Tuesday year to year is when these emails are sent: every group in our sample sent at least one email before the special day, with groups sending as many as three pre-Giving Tuesday emails. But the individual experiences are telling. More data would be wonderful, but these experiences make sense.

Fundraising 98

Fundraising Gift Rate email 98

Neon CRM

NOVEMBER 14, 2023

Retention rates for recurring donors are much higher than their one-time counterparts—they often stick around for years! Step 6: Test the Process Before going live with your donation page, test the entire process from start to finish. Then test it again. Now, keep testing. Did it work?

Donation 52

Donation Gift Platform Nonprofit 52

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Sure, many of us look at the basics—number of views, general actions taken, pass along rates etc.—but

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Analytics Google Digital Marketing 100

Media Cause

NOVEMBER 5, 2021

So far, we have been able to get GA4 properties up and running and pulling on data in a small handful of hours including some occasional regex use and a round or two of robust testing. The out of the box events tracked include: Scroll rate. Out of the box standard event tracking. Site search. Video engagement. File downloads.

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Analytics Google Story Metrics 52

Amy Sample Ward

MAY 17, 2011

View more presentations from Amy Sample Ward. From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. The fundraising response rate fell by 19%, while the advocacy response rate fell by 7%. Meanwhile, unsubscribe rates held steady from 2009 to 2010. Highlights.

email 169

email Marketing Nebraska Omaha 169

sgEngage

APRIL 19, 2023

Maybe it’s because we’re starting to struggle with the AI Mirror Test or we’re getting close to a successful completion of the Turing Test. In the previous 15 seasons, the interception rate in that situation was about 2%. Whatever the reason, ChatGPT makes for a fascinating human-AI interaction.

Model 69

Model Italy Test Generation 69

Bloomerang

DECEMBER 13, 2021

Did you know the average nonprofit email open rate for nonprofits is 25%? Keep in mind that, per the Fundraising Effectiveness Project , ongoing donors renew at a much higher rate (60%) than first-time donors (19%). Here’s a sample script you can use: . “Hi! Tip: Plan to email your supporters more than once. Try three times.

Tips 115

Tips Fundraising Pledge Mail 115

Amy Sample Ward

NOVEMBER 5, 2012

Referral Rates. One of the key metrics we obsess over is the referral rate organizations are experiencing from their ActionSprout campaigns. But until you start seeing real traffic through an app like ActionSprout.com, there is really no way to know just what kind of referral rates to expect.

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Comment Share Support Facebook 259

Care2

JUNE 18, 2013

The three powerhouses, Guidestar, Charity Navigator, and Better Business Bureau, that foundations, philanthropists, and donors use to seek out information and ratings about nonprofits released an open letter to the nonprofit and foundation world yesterday. Do the organizations test and experiment in order to meet their mission?

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Evaluation Charity Ratio Rate 77

Care2

APRIL 13, 2010

From Beth Kanter and Allison Fine’s presentation on the importance of having a “Networked Nonprofit&# to Sarah Dijulio’s session on Super Heroes of Online Fundraising that dived into strategies nonprofits should consider using when testing fundraising messaging, nonprofit campaigners gained valuable skills.

Conference 61

Conference Sample Technology NTC 61

Saleforce Nonprofit

AUGUST 30, 2021

For example, if an organization finds that applicants of a certain demographic group are dropping out of their program at a higher rate, it would need to better understand the reasons behind this phenomenon through conversations, including focus groups or interviews, with participants and frontline staff.

Integration 69

Integration Impact Practice Management 69

Care2

AUGUST 22, 2013

Note , this was adapted from the book Social Change Anytime Everywhere by Amy Sample Ward and I. Look for opportunities to test different calls-to-action and other key content that is important to your organization. Run A/B testing for email subject lines and for content on landing pages for any email appeals or other actions.

Online 71

Online Tips Calendar Test 71

Get Fully Funded

APRIL 20, 2021

You can peruse the listings of hundreds of VAs, check out the types of services they offer, and see the ratings and reviews from previous employers. Be sure to ask for work samples if appropriate for the work you are requesting. Some VAs charge as little as $5 an hour, but think twice before paying such a low rate. Start small.

Virtual 116

Virtual Work Calendar Nonprofit 116

Connection Cafe

AUGUST 9, 2013

Corporate email programs have focused on delivering value—they test offers, messaging and more. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. Delivering personalized content to your audiences can significantly increase click-through rates. Call-to-Action Link Testing.

email 48

email Campaign Test Benchmark 48

DNL OmniMedia

MAY 25, 2022

Where would you like to test your hypotheses against actual research? You’d then draft research questions and strategies to test whether these assumptions are true. This data is used to collect general results from a large sample population, and it allows the researcher to spot patterns and form hypotheses for further exploration.

Research 52

Research Marketing Survey Nonprofit 52

Care2

SEPTEMBER 23, 2010

Divided into three sections, it began with a look at the importance of text messaging by Jessica Bosanko of M+R Strategic Services , then went to apps and tools, discussed by Shana Glickfield of the Beekeeper Group and then wrapped up nicely by Amy Sample Ward of NetSquared who discussed measurement; both what and how.

Tools 52

Tools Stats Netsquared Info 52

Tech Soup

SEPTEMBER 7, 2012

Test your current site: Use online or onsite usability testing to learn what information your users look for on your website and how easy it is for them to find it. Create personas and outline tasks: Create a sample persona that represents each audience group you serve. Test Your Visual Story. What's the bounce rate?

Design 55

Design Web Strategy Slides 55

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

Amy Sample Ward facilitated a lunch time conversation about impact measurement for nonprofits in the Beacon Lounge with Lynn Labieniec of Beaconfire and Robert Rosenthal of VolunteerMatch. But then looked at the conversion rate for the video it was a zero! KD Paine reminded us again that we become what we measure so choose wisely.

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Measure Data Facilitation Teen 98

Forum One

MAY 4, 2010

They also pointed to specific testing done on their email campaigns, to determine the best copy to send to their constituents. percent response rate for subscribers donating to your cause, which on an email list of over 100,000 really adds up. Organizations with smaller list sizes have better response rates.

Benchmark 50

Benchmark Convio Trend Statistics 50

Care2

JULY 11, 2013

They share best practices in online campaigning as well as concrete data and analysis from their A/B testing. For example, one of the case studies that Amy Sample Ward and I profiled in the mobile section of our book Social Change Anytime Everywhere was about “Missed Calls” as an organizing strategy.

Resource 72

Resource India Case Study Nonprofit 72

Whole Whale

MARCH 22, 2023

Here is a sample formula to play with for what you’re looking for: [intent] +[context]+[brand personality]+[data/template] Intent : You are a clever writing assistant that creates emails, articles, and social posts Context : This AI creates copy like XYZ company that makes paper clips for Millennials.

Ideas 52

Ideas Model Language API 52

Amy Sample Ward

APRIL 8, 2011

Qriously is super easy to use: you pick the type of question (two answer, slider, or star/rating), write your question and possible answers, select the location (global, regional or local – if you get a trial account, you are limited to global questions), and then how many answers you want to gather. Campaigning.

Data 154

Data Mobile Time Map 154

Care2

JANUARY 14, 2009

Given the email clutter your subscribers battle daily, how are your organization’s e-newsletter open and click-through rates looking these days? Here are some useful tips to increase your e-newsletters performance rates. The top area of any e-newsletter is prime real estate.

Newsletter 51

Newsletter Tips gMail Headline 51

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 8, 2013

” Chelsea took a photo with her Smartphone and posted it on the Reddit, a community aggregation site where content is ranked and rated. Sample survey. Also, it gave me an opportunity to test a recipe for facilitating these types of sessions – more about that to come in a trainer’s note book post.

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Social Media Digital Mobile Trend 114

Care2

JANUARY 15, 2009

Given the email clutter your subscribers battle daily, how are your organization’s e-newsletter open and click-through rates looking these days? Here are some useful tips to increase your e-newsletters performance rates. Even if its just moving down to state-level issues, Ive found that response rates improve as a result.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Connection Cafe

JULY 9, 2015

Here are some common threads (that also happen to be best practices): They both liked testing and sampling their respective data analytics results, using both control groups and test groups to determine what types of appeals were improving over previous performance metrics as well as what might need refinement.

San Diego 20

San Diego Data Benefit Analytics 20

Get Fully Funded

AUGUST 1, 2022

If you try to use your regular email, you run the risk of being marked as spam, looking unprofessional, and not being able to measure open rates. You’ll see your engagement rate drop and unsubscribe rate climb. Readability boosts engagement rates so pay attention to how readable your newsletter is. They just won’t.

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Newsletter email Create Template 124

Saleforce Nonprofit

NOVEMBER 19, 2021

Here are some sample survey questions from Atlanta Mission: Sample survey questions that cover supporter demographics, interests, relationship to your organization, and communication preferences. Create a culture of testing on your team, where you are testing in 100% of your campaigns. Operationalizing Marketing.

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Personal Communication Marketing Atlanta 73

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2009

He notes that they have a 80% retention rate with members and "you can't do that without listening." Once you have an idea for the what, subject it to the so what test. Further you can check out their page rank, views, and technorati rating. Brainstorm how you will apply what you learn to actual decisions. Define Your Niche.

Literacy 51

Literacy Technorati RSS Bookmarking 51

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Here's the list: Amy Sample Ward, Building Blocks of Social Media. You want to make this a quick test. Do you have a sense of the rate of increase in ROI we should see over time? Corey Pudhorodsky, Podcasting and Storytelling. Ryanne Hodson and Jay Dedman, Video and Storytelling. Danielle Brigida, Spreading Buzz. Does anyone?

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ROI Social Media Reflection Question 50

Get Fully Funded

JUNE 11, 2023

Make sure you test your process, whatever it is! In fact, your letter needs to pass the “you” test, using “you” and “your” way more than “we,” “us,” and “our.” Track your success rate. There’s plenty you can do to improve your return rate and find donors who want to help through direct mail. Include a postscript.

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People Giving Fundraising Mail 98

Connection Cafe

SEPTEMBER 18, 2019

Elizabeth) Unfortunately, we don’t have any museum telecommuting policies in the Alliance sample documents library, but now that you’ve asked, we are on the hunt. But as Seema says, wellness is contextual—fit-test these ideas to your culture before you wade in. This is why we so often take refuge in their work, words, and presence.”.

Museum 21

Museum Culture Professional Training 21

Bloomerang

JANUARY 11, 2024

On the other end of the spectrum, donors of $50 or more typically have the highest conversion rate. You also have a great opportunity to test whether those who receive more attention convert or upgrade at a higher level than those who do not receive this attention. If you do this, remember to take a random sampling (e.g.

Donor 88

Donor Time Tips Retention 88

Nonprofit Tech for Good

FEBRUARY 8, 2021

At Classy, we put our own fundraising skills to this test with our annual #ClassyGives initiative, where our staff collectively fundraises for a nonprofit organization. Below is a sample email I sent to our captains, complete with a template they could use to motivate and equip their team members. “Hi Get social!

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Goal Fundraising Help Africa 306

The Fundraising Authority

OCTOBER 28, 2021

Fundwriter further trains this AI using nonprofit-specific writing samples from websites to appeals to proposals to social posts. Appeal – Research Centered This appeal is trained on samples from research-related appeals, but it can work for any organization. Test them out to see what works. To put it simply, Fundwriter.ai

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Los Angeles Cancer Proposal Model 130

Kindful

DECEMBER 10, 2021

here’s a sample script you can use when speaking with your potential donors : . Tip #3: Test your donor’s journey and make the necessary changes to ensure it’s as smooth as possible. To get an accurate picture of who is reading your emails, check your email open rates. .

Donation 62

Donation Tips Fundraising Script 62

Bloomerang

NOVEMBER 13, 2021

. “Because we raised this $20,000 and have this gallery and classroom space, 200 children from our local special-needs programs are able to do art therapy on site for free or reduced rates.” So a couple samples here this is from Charity Water. Sample metrics. ” Oh, I’m really caring now.

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Report Measure Impact Process 78