Channel Surfing: A News Roundup


It’s a great guide for making the most of your channel-surfing donors.

The New Normal in EOY Multi-Channel Fundraising

Connection Cafe

While the main focus of many end-of-year campaigns will be direct mail and email, other channels are increasingly driving online donations. No longer does multiple-channel fundraising mean a home page mention and few Facebook posts during online campaigns.

How Many Social Channels Should Our Nonprofit Use?

Beth's Blog: How Nonprofits Can Use Social Media

Whenever I do a workshop, keynote, or webinar for nonprofits, the most frequently asked question is “What social channel(s) should our nonprofit use?” ” or variations “Is X social channel worth it for our organization?”

Grassroots Campaigning: How to Use Online Channels to Build Offline Support

Connection Cafe

How to Use Online Channels to Build Offline Support. “Hello Susan, it’s good to see you,” said the member of Congress at the sight of the constituent walking into his Capitol Hill office. “So, So, what bill will I end up cosponsoring for you today?”.

What Nonprofit CEOs and Trustees Do the Best Job Leading on Social Media Channels?

Beth's Blog: How Nonprofits Can Use Social Media

For the past few years, I’ve been teaching a workshop called “ Leading on Social Channels ” for nonprofits that want to leverage the personal brands of their leaders. What are your strengths and preferences, and what is the best match in terms of social channels?

Why SMS May Be The Channel Your Campaign Is Missing!

Mobile Commons

SMS is a great way to include your campaign message into a channel that can reach a wider international audience, but it needs attention to detail! The post Why SMS May Be The Channel Your Campaign Is Missing! The following post was written by our friends at Fission Strategy.

Why is Twitter a crucial channel for trade associations and advocacy groups?


This dynamic makes the platform a prime marketing channel for trade associations and advocacy groups seeking to shape the national dialogue. Why is Twitter a crucial channel for trade associations and advocacy groups?

The Most Important Communication Channels For Your Nonprofit

John Haydon

Strategy email marketing Facebook marketing channels researchIt seems that most nonprofits have their priorities in order for 2012. According to the 2012 Nonprofit Communications Trends Report , they are putting their website as a top priority, followed by email marketing, then Facebook.

[Cool Infographic Friday] 7 Steps to getting your Brand’s Instagram Channel off the Ground


So, it seems like everyone uses Instagram, everyone loves Instagram, and yet your brand’s Instagram channel is struggling to take off… Well, don’t worry. Instagram is the baby of social networking at just over four years old. However, it’s user base is absolutely giant!

Going Digital? Five Things to Consider Before Making the Move

Connection Cafe

And yet, diving in without a strategy for your digital marketing—or a limited strategy that doesn’t fit holistically with your current marketing channels may not reap the rewards you hoped for. When deployed in concert, traditional and digital channels can be extremely effective.

How To Make Your YouTube Channel Look Great in 2016

See What's Out There

Why not kick-start the New Year with a refresh for your nonprofit’s YouTube channel? The post How To Make Your YouTube Channel Look Great in 2016 appeared first on The See3 Blog. video digital strategy video SEO YouTube

Data Nerd Alert: Donors Who Give Through Multiple Channels Give the Most

Beth's Blog: How Nonprofits Can Use Social Media

We’ve known for some time that an integrated multi-channel approach to constituent engagement is key for nonprofits to be successful; however there’s been limited understanding of optimizing integrated marketing or its impact. On average, dual channel donors give $123.29

Five Tips To Be More Influential Across Channels


Right after I re-shared the photo on FB, a client of mine who we are working with on a web design project said that they wanted advice on how their organization can be more influential across channels.

The Art of Building Lasting Donor Relationships with One-To-One Marketing

Connection Cafe

When you decide to capture information from your donors, ensure that you are consistently gathering the same data across all channels. In college, I worked in the Alumni Giving office making cold calls to solicit donations from former students. I wasn’t good at this job at all.

Is “Ambient Data” from Social Media Channels Useful for Funders?

Beth's Blog: How Nonprofits Can Use Social Media

One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations?

ATTN Nonprofits: New YouTube Channels Coming Early March 2013

Nonprofit Tech for Good

YouTube has begun rolling out a new YouTube Channel design entitled One Channel to a very small small group of YouTube users. To prepare in advance for the new YouTube Channels, nonprofits will need to design a new banner.

Presentation: Getting Started with Multi-Channel Fundraising


Or that the median revenue per donor for multi-channel supporters was $228 compared to $89 for offline and $113 for online donors? million and how their fundraising increased 40% by using multiple channels to reach their donors.

[FREE Webinar] Hot or Not: Which Fundraising Channels Are a Forecast for Success?


YouTube is the worlds second largest search engine, but does Googles nonprofit program make video a useful fundraising channel? With so many new fundraising channels, how do you figure out how to successfully leverage each to raise money for your organization?

What does monitoring your brand on social media channels really mean?

Beth's Blog: How Nonprofits Can Use Social Media

Source: via Lucy on Pinterest. “Listening” or tracking what people are saying about your brand or issue has always been hailed at the first most important step in building your social media or network strategy.

Multi-Channel Fundraising Raises More Money


Care2 held a terrific webinar on Multi-Channel Fundraising. During the webinar Jocelyn Harmon, Director of Nonprofit Services for Care2 posed the question "is fundraising via multiple channels magic or myth?" Panelists Allison Van Diest of Blackbaud and Karla Capers of Union of Concerned Scientists agreed that integrating multi-channel fundraising raises more money than single donation channels. 10% comes in through online channels.

The Multichannel Giving Paradox: Online Donors vs. Offline Donors


Donor Movement Across Channels. Watching this growth in online giving, combined with the steady performance in offline giving, can cause nonprofits to mistakenly believe that donors are seamlessly flowing between channels.

HOW TO: Merge Your Nonprofit’s YouTube Channel and Google+ Page

Nonprofit Tech for Good

Currently in Beta, YouTube just announced the ability to merge your YouTube channel with your nonprofit’s Google+ page. Step 4: Confirm that you want to merge your channel and your Google+ page.

Take a Common Sense Approach to Multi-Channel Marketing


It's certainly true that multi-channel marketing has been around for as long as marketing has been around. E-mail integrated marketing multi-channel nptech nten Strategy Web Sites Communications FundraisingBecky Odum. Vice President of Strategic Services. Barton Cotton. If you're still struggling to find the right method for integrating your fundraising, our advice is to keep it simple at first: take a common sense approach.

Tried-and-True Approach for Year-End Campaign Success

Connection Cafe

They choose a multi-channel approach to their campaign. Your message, story, and ask must be coordinated across all of these channels. These elements will be steadfast no matter what channel you use. Choose a Multi-Channel Approach. Year-end fundraising season is upon us.

5 Revealing Campaign Metrics You May Be Missing

Connection Cafe

We hear so much about the importance of sending multi-channel campaigns and integrating direct mail, email, social and website messaging. Where I see nonprofits often still coming up short, though, is measuring multi-channel results, especially beyond email conversions.

SXSW Reflection: Using Social Media to Facilitate A Global Back Channel at a Panel Session

Beth's Blog: How Nonprofits Can Use Social Media

How can create a back channel or other social media tools that can engage people in the room, but also around the world with an interest in the topic? How do bridge or connect the face-to-face interaction and back channels to leverage learning? The Back Channel.

How Save the Children Is Using An Edgy Infographic As Part of A Multi-Channel Campaign for Children in Syria

Beth's Blog: How Nonprofits Can Use Social Media

As you can see, the design is a bit edgy – and its part of new multi-channel campaign that hopes to activate activists and ignite conversations. Of course, the infographic alone is not enough – it’s part of a multi-channel campaign.

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Channel Integration Now and Later

Connection Cafe

We all know that the more standard channels to integrate are direct and … Fundraising Retention Mobile Small Act social SONI

Online Channel for Not-for-Profits-Ontario

AFP Blog

Online Channel for Not-for-Profits The Online Channel is a central source of information for not-for-profits. Here you will find guidance on how to start and manage your not-for-profit or charitable organization. You can get information about the laws and regulations that apply to not-for-profits and where to go for funding. You can find answers to your questions about the sector and about Ontario government programs that support the sector

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Latest Report: What Messaging and Channels Influence Congress?


Content Trumps Channels. Congressional staff says that they weigh email and postal mail the same but what matters most is the content, not the channel. The Congressional Management Foundation just released their report, Communicating with Congress: Perceptions of Citizen Advocacy on Capitol Hill that surveyed 260 congressional staff in October of 2010 about their opinions and practices on constituent communications including email and social media.

Multi-Channel Fundraising: Magic or Myth?


But what if you don’t have the budget or staff to focus on eight (or eighteen) different giving channels? Join us on Wednesday, June 29 from 3:00 PM – 4:00 PM ET for Multi-Channel Fundraising: Magic or Myth? Unless you’ve been living under a rock, you’ve heard that multichannel fundraising, i.e. enabling your donors to give via postal mail, your website, telemarketing, social media, etc. is the answer to all of your fundraising woes.

Drowning in Marketing Data? 3 Steps to Take Control

Connection Cafe

These applications make it easier than ever to use your data to plan and coordinate marketing efforts across channels, design trigger-based campaigns, and optimize segments that maximize your budget. We know a lot about what is working in today’s multichannel world.

Today’s Marketing Buzzwords: Sizzle or Substance?

Connection Cafe

The number of channels we have to work with is growing so fast that even the term multi-channel marketing seems like an understatement. So how do we deal with this proliferation of channels and the need to increase personalization?

Multichannel Givers: The Key to Online Fundraising Success


So what’s the harm in dropping a channel? It’s become increasingly common for new donors to give their first gift online, but without a strategy to move these new donors to an offline cultivation channel you’ll miss out on a significant increase in fundraising revenue.

3 Online Fundraising Lessons from the Obama and Romney Campaigns


In 2008, Barack Obama used one of the most successful online marketing and … Email Marketing Interactive Online Fundraising Web Design acknowledgements email email fundraising email list growth email subscriber incentives multichannel campaigns mutli-channel Non-Profit online giving

Games for Change 2011: Channeling Our Collective Power

Tech Soup Blog

Twice as many people play FarmVille as watch CSI now.

Game 25

Direct Marketing Trends You Won’t Read About in InStyle Magazine

Connection Cafe

Some examples are: cross-channel or cross-program donors. Nonprofit Marketing Analytics Budgeting data analytics direct marketing direct response donor segmentation integrated marketing multi-channel fundraising multichannel fundraising I love fashion trends.

Five Online Strategy Tips to Manage Data Across Mulitple Channels


Fundraising and building a robust and active email list is critical to nonprofits who want to thrive in a multi-channel world. To do this effectively though, nonprofit campaigners need to truly understand data by segmenting their current list and tracking and segmenting new supporters.

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Join TechSoup's Social Media Channels

Tech Soup Blog

TechSoup has over 400 technology products available for nonprofits and over 40 donor partners. Since 2002, TechSoup has helped over 118,000 nonprofits and libraries save over $1.7 billion in information technology expenses. And TechSoup's Learning Center has more than 500 how-to articles and webinars on technology topics created especially for nonprofits and libraries. However, one of the most important numbers is a small number: nine. As in nine ways to connect on the social web.

How to Find the Right Medium and Channels for Online Storytelling


Rob Wu. Founder. CauseVox. Everyone knows when they hear, watch, or read a good story. We know how to identify one, but how do you create one? Stories are powerful. From the beginning of humanity, stories have been how we make sense of the world, share wisdom, and explain our existence. Storytelling is the most powerful tool nonprofits have at their disposal. All good stories engage audiences, influence their behavior, and inspire them to share the emotion felt from the story.

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