Changing Channels: Easier on your TV than in Fundraising

Connection Cafe

In a sea of channels, the best way to stand out is to ensure you’re showing up where your audience is most likely to be. But navigating information channels is trickier than navigating TV channels, especially if you don’t have the right information.

Win at Multi-Channel Marketing with a Messaging Framework

Connection Cafe

With seemingly limitless channels available to nonprofit marketers to cultivate, your fundraising and engagement efforts now require developing messages for each medium. Let’s explore how a Messaging Framework can help every nonprofit tame the runaway multi-channel beast.

Channel Integration Now and Later

Connection Cafe

We all know that the more standard channels to integrate are direct and … Fundraising Retention Mobile Small Act social SONI

The New Normal in EOY Multi-Channel Fundraising

Connection Cafe

While the main focus of many end-of-year campaigns will be direct mail and email, other channels are increasingly driving online donations. No longer does multiple-channel fundraising mean a home page mention and few Facebook posts during online campaigns.

Be More Multi-Channel

Connection Cafe

Use this 2-minute video from the President of a 93-year-old direct marketing firm to help support your argument that consumers are becoming more multi-channel in their daily lives, and expecting more from the brands (& causes) they engage with. Author: Jennifer Darrouzet.

Which channel is netflix on?

Connection Cafe

As a consumer, I was relying on Netflix to fulfill what I saw as their mission - to provide me with programming, regardless of the channel I consumed it on. I do this in various channels as well. Allow constituents to opt in or out of certain communication channels.

Online Channel for Not-for-Profits-Ontario

AFP Blog

Online Channel for Not-for-Profits The Online Channel is a central source of information for not-for-profits. Here you will find guidance on how to start and manage your not-for-profit or charitable organization. You can get information about the laws and regulations that apply to not-for-profits and where to go for funding. You can find answers to your questions about the sector and about Ontario government programs that support the sector

Your Evolution to Multi-channel

Connection Cafe

Multi-channel! Multi-channel! Multi-channel! Not financially committed to a second channel. Second channel constitutes 5-20% direct response revenue. Thematically integrated, some consolidation of data across channels. Measure success across channels, not by channel. Take the multi-channel quiz here Author: Jennifer Atkins. It's all the rage but do you know where how close your organization is to achieving it?

Grassroots Campaigning: How to Use Online Channels to Build Offline Support

Connection Cafe

How to Use Online Channels to Build Offline Support. “Hello Susan, it’s good to see you,” said the member of Congress at the sight of the constituent walking into his Capitol Hill office. “So, So, what bill will I end up cosponsoring for you today?”.

It's a Multi-Channel World

Connection Cafe

And all of this happens fairly seamlessly - to the two of us, it's just one big long conversation even though each piece of it happened using eight different communication methods - or "channels.". Your supporters might be in one of these channels, or a subset - or all of them. It's imperative to tell a consistent story and to use each channel to support your goals - but it's also all too easy to operate these channels in silos. Author: Sally Heaven.

Best of 2011 – Multi-channel

Connection Cafe

multi-channel – pertaining to communications, usually full duplex, on more than one channel simultaneously. multi-channel! Author: Jill Ward. MULTI- comes from the Latin word mulus which means MANY & MUCH.

Multi-channel for Marriage Equality

Connection Cafe

Their effective constituent engagement strategies from mobilizing their supporters and the coordination of staff, field teams to their use of their web properties, social media sites, mobile, Google, video, and much more – is a perfect example of how multi-channel campaigns should work. Regardless of cause or size of org, HRC is a leading example of what can be achieved through an integrated, multi-channel approach. Author: Jill Ward.

CRM must deliver cross-channel experience | TMA Resources

AFP Blog

CRM must deliver cross-channel experience | TMA Resources : Crossing channels Speaking to TechTarget, Natarajan, global head of CRM enterprise solutions for Tata Consultancy Services (TCS), said offering a cross-channel experience is one of the greatest challenges that many organizations face. Numerous studies have indicated that customers now expect organizations to offer services through multiple channels.

Social Media Mania: Why Your Non-Profit Should Focus on Channels That Get Results

Byte Technology

Why these two channels? But for groups saddled by small staffs and limited budgets, honing your efforts on those channels that promise the greatest success is certainly worth considering.

Why SMS May Be The Channel Your Campaign Is Missing!

Mobile Commons

SMS is a great way to include your campaign message into a channel that can reach a wider international audience, but it needs attention to detail! The post Why SMS May Be The Channel Your Campaign Is Missing! The following post was written by our friends at Fission Strategy.

How Many Social Channels Should Our Nonprofit Use?

Beth's Blog: How Nonprofits Can Use Social Media

Whenever I do a workshop, keynote, or webinar for nonprofits, the most frequently asked question is “What social channel(s) should our nonprofit use?” ” or variations “Is X social channel worth it for our organization?”

Why is Twitter a crucial channel for trade associations and advocacy groups?

SocialFish

This dynamic makes the platform a prime marketing channel for trade associations and advocacy groups seeking to shape the national dialogue. Why is Twitter a crucial channel for trade associations and advocacy groups?

[Cool Infographic Friday] 7 Steps to getting your Brand’s Instagram Channel off the Ground

SocialFish

So, it seems like everyone uses Instagram, everyone loves Instagram, and yet your brand’s Instagram channel is struggling to take off… Well, don’t worry. Instagram is the baby of social networking at just over four years old. However, it’s user base is absolutely giant!

[FREE Webinar] Hot or Not: Which Fundraising Channels Are a Forecast for Success?

NetWits

YouTube is the worlds second largest search engine, but does Googles nonprofit program make video a useful fundraising channel? With so many new fundraising channels, how do you figure out how to successfully leverage each to raise money for your organization?

Now Playing – The Live Channel

NCE Social Media

Online charity donation portal raises over S$5m - Channel NewsAsia

AFP Blog

Online charity donation portal raises over S$5m - Channel NewsAsia : "SINGAPORE: In just over a year, Singapore's largest charity donation portal, SG Gives, has raised raised over S$5 million online for Singapore charities. Most of the donations went to the social service sector (63 per cent) and the health sector (36 per cent).". NPSingapore NPtech NPOnlineGiving

How to Run a Successful Multi-Channel Advocacy Campaign… With Tight Resources and a Small Team

Frogloop

The budget and time-conscious campaign engaged and activated millions of people via online petitions, social media and other digital channels. Care2 recently launched a month-long integrated advocacy campaign to empower women and girls.

ATTN Nonprofits: New YouTube Channels Coming Early March 2013

Nonprofit Tech for Good

YouTube has begun rolling out a new YouTube Channel design entitled One Channel to a very small small group of YouTube users. To prepare in advance for the new YouTube Channels, nonprofits will need to design a new banner.

The Most Important Communication Channels For Your Nonprofit

John Haydon

Strategy email marketing Facebook marketing channels researchIt seems that most nonprofits have their priorities in order for 2012. According to the 2012 Nonprofit Communications Trends Report , they are putting their website as a top priority, followed by email marketing, then Facebook.

How To Easily Repurpose Your Content for Social Channels

Beth's Blog: How Nonprofits Can Use Social Media

Your organization uses an editorial calendar to plan out content for different channels, but there is still need the need to optimize it for different channels and do that efficiently. Optimizing your content for social channels does not have to be labor intensive.

Single Channel Communication is Dead

Frogloop

None of these channels are dead. Nonprofits are still improving their use of direct marketing, phone, email, and other channels. What is dead is the use of one channel at a time to engage people. Single Channel is Dead There, I said it. Direct mail is dead. Email is dead.

Top 5 Lessons Learned in 2009: Multi-Channel Engagement

Connection Cafe

And with the publishing of the 2010 Nonprofit Resolutions Guide , 5 main lessons learned in the way of multi-channel marketing were evident in 2009. Top 5 Lessons Learned in 2009: Multi-Channel Engagement. Author: Emma Zolbrod.

What Nonprofit CEOs and Trustees Do the Best Job Leading on Social Media Channels?

Beth's Blog: How Nonprofits Can Use Social Media

For the past few years, I’ve been teaching a workshop called “ Leading on Social Channels ” for nonprofits that want to leverage the personal brands of their leaders. What are your strengths and preferences, and what is the best match in terms of social channels?

Is “Ambient Data” from Social Media Channels Useful for Funders?

Beth's Blog: How Nonprofits Can Use Social Media

One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations?

Presentation: Getting Started with Multi-Channel Fundraising

Frogloop

Or that the median revenue per donor for multi-channel supporters was $228 compared to $89 for offline and $113 for online donors? million and how their fundraising increased 40% by using multiple channels to reach their donors.

Understanding the Value of Multi-Channel Fundraising

Connection Cafe

Multi-channel fundraising. The e-mail campaign proved to be a very valuable suplement to our traditionally single-channel marketing efforts. Adding the online channel helped us raise 40% more revenue at year-end than we would have if we had only used direct mail. In addition to increasing our overall revenue, the multi-channel approach allowed us to reach donors that we otherwise might not have been able to get to.

Key factors in improving multi-channel marketing for non-profits | TechJournal South

AFP Blog

Key factors in improving multi-channel marketing for non-profits | TechJournal South : "Key factors in improving multi-channel marketing for non-profits July 21st, 2011 ConvioIntegrated multi-channel marketing makes the most sense for non-profit organizations, but size does not equal integrated marketing sophistication among organizations, according to the Integrated Multi-Channel Marketing study from Convio Inc.

Nonprofits to try mobile channel - DMNews

AFP Blog

Nonprofits to try mobile channel - DMNews: "he Direct Marketing Associa­tion's Nonprofit Federation is gearing up to launch a mobile marketing test pilot program next month that will involve a dozen or more nonprofits

News Channel 7, Upstate South Carolina - National

AFP Blog

News Channel 7, Upstate South Carolina - National: "MEXICO CITY (AP) -- Billionaire Carlos Slim said he doesn't care if he is the world's richest man and promised to donate hundreds of thousands of laptop computers to Mexican children.The Mexican telecom mogul pledged Thursday to donate 250,000 low-cost laptops to children by the end of the year and as many as 1 million in 2008, saying 'digital.

How Much Time Should Your Nonprofit Invest In Different Social Media Channels?

Beth's Blog: How Nonprofits Can Use Social Media

How much effort are your social media channels really worth? Flickr Photo by Yung Tsai. Note from Beth: Many nonprofits do not have dedicated teams for social media and social media strategy and implementation is typically only a part of a someone’s job.

Five Tips To Be More Influential Across Channels

Frogloop

Right after I re-shared the photo on FB, a client of mine who we are working with on a web design project said that they wanted advice on how their organization can be more influential across channels.

3 Must-Have Productivity Tools for Creating Visual Content for Social Channels

Beth's Blog: How Nonprofits Can Use Social Media

You’ve put together an editorial calendar for next month that lays out the themes, news events, and content ideas for all channels, including social media. You are on a roll!

Tried-and-True Approach for Year-End Campaign Success

Connection Cafe

They choose a multi-channel approach to their campaign. Your message, story, and ask must be coordinated across all of these channels. These elements will be steadfast no matter what channel you use. Choose a Multi-Channel Approach. Year-end fundraising season is upon us.

Integrating your message across traditional and digital channels

Connection Cafe

Single channel direct mail is on the decline and digital fundraising is rapidly increasing. Based on current trends as reported by Target Analytics and Convio, I think the typical organization will (or should) be raising at least 50% of its revenue from individuals via channels other than direct mail by 2016. But this takes a commitment and focus to integrating your message across traditional and digital channels. Author: Jill Ward.

Back Channels, Workflow, Data, Twitter, and me

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Back Channels, Workflow, Data, Twitter, and me March 13, 2007 I read Beth’s recent blog entry on Twitter , and of course, the neo-luddite in me said “waste of time!&# One of the potential uses of Twitter is as a “back channel&# for events and the like.

HOW TO: Merge Your Nonprofit’s YouTube Channel and Google+ Page

Nonprofit Tech for Good

Currently in Beta, YouTube just announced the ability to merge your YouTube channel with your nonprofit’s Google+ page. Step 4: Confirm that you want to merge your channel and your Google+ page.

Take a Common Sense Approach to Multi-Channel Marketing

NTEN

It's certainly true that multi-channel marketing has been around for as long as marketing has been around. E-mail integrated marketing multi-channel nptech nten Strategy Web Sites Communications FundraisingBecky Odum. Vice President of Strategic Services. Barton Cotton. If you're still struggling to find the right method for integrating your fundraising, our advice is to keep it simple at first: take a common sense approach.

HOW TO: Launch a Broadcast “TV” Channel for Your Nonprofit

Nonprofit Tech for Good

allow individuals and brands to launch their own Web-based “TV&# channels. Currently, these channels can not easily be viewed on the digital TV sets in our living rooms, kitchens, and bedrooms, but it’s just a matter of time. channel/nonprofit-tech-2-0-live.