Diversifying Your Fundraising Channels to Infinity & Beyond

NonProfit PRO

As nonprofits prepare for the post-pandemic phase, it’s now more important than ever to make sure they are diversifying their fundraising channels.

How to Maximize Success Stories Across Your Nonprofit’s Digital Channels

Nonprofit Tech for Good

Tailor your most compelling narratives for different channels to share them widely. The Mission Continues thoughtfully shares the stories of former military servicemen and women who volunteer with the organization across its channels, including the story of Dustin Bird, a Marine Corps veteran who finds purpose and strength in partnering with the organization. Share uplifting narratives optimized for your channels.


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Right Audience. Right Channel. Right Creative.


Read time: 4 minutes. Over the past few weeks, M+R and our friend Allyson Goldsmith of USA for UNHCR have presented our experiments around using data-driven audience insights to reach more donors and raise more money at NTEN’s Nonprofit Technology Conference and at an M+R Roundtable.

Earn More Giving Tuesday Donations with Multi-channel Marketing


What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations. What is multi-channel marketing?

Growing Your Nonprofit’s Digital Footprint Through Multi-Channel Marketing

Media Cause

A common myth is that being successful with digital advertising means being on every platform at all times, but is your audience actively participating on every channel? The post Growing Your Nonprofit’s Digital Footprint Through Multi-Channel Marketing appeared first on Media Cause.

Mail vs. Email: Pros & Cons of Each Fundraising Channel

NonProfit Hub

When it comes to choosing the right marketing channel for your nonprofit fundraising, you’ll want to consider the pros and cons of each option. The two most prominent fundraising channels for nonprofits are direct mail and email.

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Multi-Channel Fundraising: Tips for Your Nonprofit Website

Top Nonprofits

A tried and true method of increasing marketing efforts is to use a multi-channel approach. Multi-channel fundraising is exactly what its name states — using multiple marketing channels to promote an upcoming fundraising campaign or event.

Direct Mail in a Multi-Channel Fundraising Strategy


Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. In this article, we’ll tell you everything you need to know about the role of direct mail in a multi-channel fundraising strategy.

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12 Digital Marketing Channels for Your Association’s Education Programs

WBT Systems

12 Digital Marketing Channels for Your Association’s Education Programs. Read more about 12 Digital Marketing Channels for Your Association’s Education Programs

Top 5 Nonprofit Youtube Channels


Top 5 Nonprofit Youtube Channels. Check out these top nonprofit youtube channels and the videos that make them great to find out what they do so well! A lot goes into making a youtube channel great, and these nonprofits demonstrate that. Top 5 Nonprofit Youtube Channels.

ATTN Nonprofits: New YouTube Channels Coming Early March 2013

Nonprofit Tech for Good

YouTube has begun rolling out a new YouTube Channel design entitled One Channel to a very small small group of YouTube users. The new design offers much less customization, but enables more efficient browsing of your videos and the channels that you are subscribed to, and is more tailored for smartphone and tablet video watching. To prepare in advance for the new YouTube Channels, nonprofits will need to design a new banner.

How to Monetize Your Youtube Channel?

Find the free stuff

The post How to Monetize Your Youtube Channel? It’s no secret that people are making money by creating and sharing videos on YouTube. But, how can a person earn on YouTube? Creating and sharing videos is not just all you have to do to earn a decent living via this platform.

5 Youtube Video Ideas to Boost Your Channel

Find the free stuff

The post 5 Youtube Video Ideas to Boost Your Channel appeared first on PhreeSite.com. YouTube videos are a great way to engage with your audience and create interesting creative content.

How To Improve Views On Your YouTube Channel?

Confessions of a Non-Profit Executive Director

Here different people have created their YouTube channel and start posting content and videos. It is not easy to become a YouTuber in one day as a reason, all you need to consider is posting interesting as well as unique content on your YouTube channel.

Channel Surfing: A News Roundup


Several bloggers and journalists attempt to answer this age-old question in the following coverage from around the sector: Direct marketing guru and blogger at The Agitator Roger Craver shared the following tough love comments in his post Online Ghost Haunts All Fundraisers : “I’ve long suspected that too many of us find too many excuses for avoiding the multi-channel integration challenge. It’s a great guide for making the most of your channel-surfing donors.

How To Promote Your YouTube Channel

Find the free stuff

The promotion of a YouTube channel is a multi-step process that includes channel art, creating effective. The post How To Promote Your YouTube Channel appeared first on PhreeSite.com. Brands and influencers are increasingly leveraging video as a communication medium. YouTube is one of the most effective platforms for creating and uploading stunning videos. You will need to invest in some useful tools to promote your YouTube videos.

Take a Common Sense Approach to Multi-Channel Marketing


It's certainly true that multi-channel marketing has been around for as long as marketing has been around. E-mail integrated marketing multi-channel nptech nten Strategy Web Sites Communications FundraisingBecky Odum. Vice President of Strategic Services. Barton Cotton. If you're still struggling to find the right method for integrating your fundraising, our advice is to keep it simple at first: take a common sense approach.

HOW TO: Merge Your Nonprofit’s YouTube Channel and Google+ Page

Nonprofit Tech for Good

Currently in Beta, YouTube just announced the ability to merge your YouTube channel with your nonprofit’s Google+ page. After merging the two you can then upload videos to your YouTube channel directly from your Google+ page, access both your channel and page with one login, and a new “YouTube” tab will appear on your Google+ page. Step 4: Confirm that you want to merge your channel and your Google+ page.

HOW TO: Launch a Broadcast “TV” Channel for Your Nonprofit

Nonprofit Tech for Good

allow individuals and brands to launch their own Web-based “TV&# channels. Currently, these channels can not easily be viewed on the digital TV sets in our living rooms, kitchens, and bedrooms, but it’s just a matter of time. Nonprofits will soon be broadcasting their own live TV programs to households around the world simply with a Ustream channel and a smartphone. Start building your channel and live-streaming communities now. Websites like Ustream.tv

Win at Multi-Channel Marketing with a Messaging Framework

Connection Cafe

With seemingly limitless channels available to nonprofit marketers to cultivate, your fundraising and engagement efforts now require developing messages for each medium. Most nonprofits are already aware of the need for multi-channel marketing, and with an exploding number of channels it becomes increasingly challenging to present a consistent message across all channels in a format and tone that’s best for each medium. How will you ever get to it all?

10 Tips To Improve Your Nonprofits Youtube Channel


10 Tips To Improve Your Nonprofits Youtube Channel. An effective Youtube channel can help you spread your nonprofit’s message and increase donations. . Use your nonprofits logo/icon as your profile picture (and design your channel to match it). Have a channel trailer.

Changing Channels: Easier on your TV than in Fundraising

Connection Cafe

In a sea of channels, the best way to stand out is to ensure you’re showing up where your audience is most likely to be. But navigating information channels is trickier than navigating TV channels, especially if you don’t have the right information. With the rise of technology has come a proliferation of giving channels nonprofits can, and arguably should, utilize to fundraise. Email could represent a good middle ground between direct mail and newer digital channels.

Now Playing – The Live Channel

NCE Social Media

Tags: Tools social media live.

Social Media Mania: Why Your Non-Profit Should Focus on Channels That Get Results

Byte Technology

Why these two channels? But for groups saddled by small staffs and limited budgets, honing your efforts on those channels that promise the greatest success is certainly worth considering. The post Social Media Mania: Why Your Non-Profit Should Focus on Channels That Get Results appeared first on Byte Technology’s Nonprofit Web Design Insights Blog. Love it or hate it, social media is a critical element of any successful non-profit’s overall marketing strategy.

The Rise of Multi-Channel Learning and How LMS Plays an Important Role In It


Conducting multi-channel learning with GyrusAim LMS can maximize the effectiveness of your training In today’s age, teams are spread across multiple locations.

[FREE Webinar] Hot or Not: Which Fundraising Channels Are a Forecast for Success?


YouTube is the worlds second largest search engine, but does Googles nonprofit program make video a useful fundraising channel? With so many new fundraising channels, how do you figure out how to successfully leverage each to raise money for your organization? 42% of the American population is active on Facebook, but most struggle to successfully raise significant amounts of money. Twitter has over 14 million users, but does anyone actually pay attention to you there?

How To Make Your YouTube Channel Look Great in 2016


Why not kick-start the New Year with a refresh for your nonprofit’s YouTube channel? The post How To Make Your YouTube Channel Look Great in 2016 appeared first on The See3 Blog. video digital strategy video SEO YouTube

NTC Online Preview: Jeff Regen on Multi-Channel Fundraising


Integrated fundraising -- when online and offline fundraising efforts are coordinated across mediums -- can be much more effective than any single channel on its own. In this podcast, Jeff and I talk through the different types of multi-channel integration and how even small organizations can take advantage of these strategies to boost their returns: Want more from Jeff? 11ntc integrated multi-channel NPTech NTEN Fundraising

You and Your YouTube Channel


Our upcoming webinar, " You and Your YouTube Channel " will help you get started. > During this webinar, you'll learn: How to set up and customize a YouTube channel for your nonprofit How to produce basic, but compelling and professional videos for your nonprofit Develop a web video strategy that works for your organization Not surprisingly, my personal favorite from the Nonprofit Video Awards is " Passover Moses ".

Multi-Channel Fundraising Campaigns: Storytelling Is Key

Beth's Blog: How Nonprofits Can Use Social Media

to hear presentations about multi-channel campaigns , including the deck above from Rebecca Willett of Planned Parenthood Federation of America. There's the other side of letting your supporters tell their story in their words via social media and then re-purposing it through other channels. How are you thinking about how your story is being told and retold through both traditional and social channels? Planned Parenthood Online Overview View more presentations from Big Duck.

Join TechSoup's Social Media Channels

Tech Soup Blog

TechSoup has over 400 technology products available for nonprofits and over 40 donor partners. Since 2002, TechSoup has helped over 118,000 nonprofits and libraries save over $1.7 billion in information technology expenses. And TechSoup's Learning Center has more than 500 how-to articles and webinars on technology topics created especially for nonprofits and libraries. However, one of the most important numbers is a small number: nine. As in nine ways to connect on the social web.

Back Channels, Workflow, Data, Twitter, and me

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Back Channels, Workflow, Data, Twitter, and me March 13, 2007 I read Beth’s recent blog entry on Twitter , and of course, the neo-luddite in me said “waste of time!&# One of the potential uses of Twitter is as a “back channel&# for events and the like.

Channel Integration Now and Later

Connection Cafe

We all know that the more standard channels to integrate are direct and … Fundraising Retention Mobile Small Act social SONI

It's a Multi-Channel World

Connection Cafe

And all of this happens fairly seamlessly - to the two of us, it's just one big long conversation even though each piece of it happened using eight different communication methods - or "channels.". Your supporters might be in one of these channels, or a subset - or all of them. It's imperative to tell a consistent story and to use each channel to support your goals - but it's also all too easy to operate these channels in silos. Author: Sally Heaven.

Splashcast: Nonprofit Channel

Beth's Blog: How Nonprofits Can Use Social Media

It enables anyone to create streaming media 'channels' that combine video, music, photos, narration, text and RSS feeds. These user-generated channels can be played and easily syndicated on any web site, blog, or social network page. When channel owners modify their channel, their content is automatically updated across all the web pages 'tuned' to that channel. Marshall Kirkpatrick pinged me about SplashCast.

Channeling Dr. Seuss, Events for Gen X & Y and More

Wild Apricot

This week''s Apricot Jam round-up of links offer insight into boards and fundraising; how Generations X and Y are impacting events; strategic planning; and tips on content marketing for member recruitment. events Apricot Jam Board

Community Management and the Role of the Back-Channel


Sure, you reply to comments and thank people for re-tweets publicly; but are you also providing a back-channel for community members that need your extra support? The bak-channel, or non-public communication with a single member or a small group of community members, is just as crucial for supporting any online community building efforts, especially if you're just getting started Amy Sample Ward. Membership Director.

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Multi-Channel Marketing: A Love Story

Allegiance Group

Did you ever think Jerry McGuire would guide the multi-channel marketing strategy for your nonprofit? ” But what I realized as I documented this journey for a recent post I wrote for American News Report, “ Multi-Channel Messaging: A Fundraising Love Story ,” was that what we really want our community members to say to us, “You had me at ‘hello.’”

Bring a Question: Creative Commons Hosts TechSoup Social Channels on September 17, 2014

Tech Soup Blog

Elliot Harmon will be hosting TechSoup's social media channels, answering any Creative Commons questions you have on Twitter and Facebook. Sharing is an essential part of storytelling, and our friends at Creative Commons are devoted to expanding the number of creative works that are available to (legally!) use, build on, and share. That's why Creative Commons offers a handy standardized list of licenses for creative works.

Be More Multi-Channel

Connection Cafe

Use this 2-minute video from the President of a 93-year-old direct marketing firm to help support your argument that consumers are becoming more multi-channel in their daily lives, and expecting more from the brands (& causes) they engage with. Author: Jennifer Darrouzet. Got an old school direct mail junkie on your team?

Your Evolution to Multi-channel

Connection Cafe

Multi-channel! Multi-channel! Multi-channel! Not financially committed to a second channel. Second channel constitutes 5-20% direct response revenue. Thematically integrated, some consolidation of data across channels. Measure success across channels, not by channel. Take the multi-channel quiz here Author: Jennifer Atkins. It's all the rage but do you know where how close your organization is to achieving it?

Single Channel Communication is Dead


None of these channels are dead. Nonprofits are still improving their use of direct marketing, phone, email, and other channels. What is dead is the use of one channel at a time to engage people. Single Channel is Dead There, I said it. The channels aren't dead — using them by themselves is dead. Using a single communication channel to engage with constituents is a dead on arrival strategy. Direct mail is dead. Email is dead. TV and radio are dead.

The New Normal in EOY Multi-Channel Fundraising

Connection Cafe

While the main focus of many end-of-year campaigns will be direct mail and email, other channels are increasingly driving online donations. No longer does multiple-channel fundraising mean a home page mention and few Facebook posts during online campaigns. Multi-channel fundraising has evolved to include more donations driven from a nonprofit’s home page, digital advertising and social ambassadors.