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Channel Surfing: A News Roundup
NetWits
JUNE 13, 2011
It’s a great guide for making the most of your channel-surfing donors. flickr.com/photos/mikebaird.
Channel Related Topics 
The New Normal in EOY Multi-Channel Fundraising
Connection Cafe
OCTOBER 12, 2016
While the main focus of many end-of-year campaigns will be direct mail and email, other channels are increasingly driving online donations. No longer does multiple-channel fundraising mean a home page mention and few Facebook posts during online campaigns.
How Many Social Channels Should Our Nonprofit Use?
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 10, 2014
Whenever I do a workshop, keynote, or webinar for nonprofits, the most frequently asked question is “What social channel(s) should our nonprofit use?” ” or variations “Is X social channel worth it for our organization?”
What Nonprofit CEOs and Trustees Do the Best Job Leading on Social Media Channels?
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 8, 2015
For the past few years, I’ve been teaching a workshop called “ Leading on Social Channels ” for nonprofits that want to leverage the personal brands of their leaders. What are your strengths and preferences, and what is the best match in terms of social channels?
How To Easily Repurpose Your Content for Social Channels
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 5, 2013
Your organization uses an editorial calendar to plan out content for different channels, but there is still need the need to optimize it for different channels and do that efficiently. Optimizing your content for social channels does not have to be labor intensive.
ATTN Nonprofits: New YouTube Channels Coming Early March 2013
Nonprofit Tech for Good
FEBRUARY 17, 2013
YouTube has begun rolling out a new YouTube Channel design entitled One Channel to a very small small group of YouTube users. To prepare in advance for the new YouTube Channels, nonprofits will need to design a new banner.
The Most Important Communication Channels For Your Nonprofit
John Haydon
JANUARY 9, 2012
Strategy email marketing Facebook marketing channels researchIt seems that most nonprofits have their priorities in order for 2012. According to the 2012 Nonprofit Communications Trends Report , they are putting their website as a top priority, followed by email marketing, then Facebook.
[Cool Infographic Friday] 7 Steps to getting your Brand’s Instagram Channel off the Ground
SocialFish
FEBRUARY 6, 2015
So, it seems like everyone uses Instagram, everyone loves Instagram, and yet your brand’s Instagram channel is struggling to take off… Well, don’t worry. Instagram is the baby of social networking at just over four years old. However, it’s user base is absolutely giant!
Going Digital? Five Things to Consider Before Making the Move
Connection Cafe
JULY 15, 2016
And yet, diving in without a strategy for your digital marketing—or a limited strategy that doesn’t fit holistically with your current marketing channels may not reap the rewards you hoped for. When deployed in concert, traditional and digital channels can be extremely effective.
How To Make Your YouTube Channel Look Great in 2016
See What's Out There
DECEMBER 2, 2015
Why not kick-start the New Year with a refresh for your nonprofit’s YouTube channel? The post How To Make Your YouTube Channel Look Great in 2016 appeared first on The See3 Blog. video digital strategy video SEO YouTube
HOW TO: Merge Your Nonprofit’s YouTube Channel and Google+ Page
Nonprofit Tech for Good
MAY 5, 2013
Currently in Beta, YouTube just announced the ability to merge your YouTube channel with your nonprofit’s Google+ page. Step 4: Confirm that you want to merge your channel and your Google+ page.
Data Nerd Alert: Donors Who Give Through Multiple Channels Give the Most
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 20, 2012
We’ve known for some time that an integrated multi-channel approach to constituent engagement is key for nonprofits to be successful; however there’s been limited understanding of optimizing integrated marketing or its impact. On average, dual channel donors give $123.29
The Art of Building Lasting Donor Relationships with One-To-One Marketing
Connection Cafe
JULY 22, 2016
When you decide to capture information from your donors, ensure that you are consistently gathering the same data across all channels. In college, I worked in the Alumni Giving office making cold calls to solicit donations from former students. I wasn’t good at this job at all.
Five Tips To Be More Influential Across Channels
Frogloop
JANUARY 28, 2013
Right after I re-shared the photo on FB, a client of mine who we are working with on a web design project said that they wanted advice on how their organization can be more influential across channels.
Is “Ambient Data” from Social Media Channels Useful for Funders?
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 19, 2013
One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations?
Why SMS May Be The Channel Your Campaign Is Missing!
Mobile Commons
JULY 16, 2015
SMS is a great way to include your campaign message into a channel that can reach a wider international audience, but it needs attention to detail! The post Why SMS May Be The Channel Your Campaign Is Missing! The following post was written by our friends at Fission Strategy.
Presentation: Getting Started with Multi-Channel Fundraising
Frogloop
MARCH 27, 2012
Or that the median revenue per donor for multi-channel supporters was $228 compared to $89 for offline and $113 for online donors? million and how their fundraising increased 40% by using multiple channels to reach their donors.
[FREE Webinar] Hot or Not: Which Fundraising Channels Are a Forecast for Success?
NetWits
JUNE 20, 2011
YouTube is the worlds second largest search engine, but does Googles nonprofit program make video a useful fundraising channel? With so many new fundraising channels, how do you figure out how to successfully leverage each to raise money for your organization?
What does monitoring your brand on social media channels really mean?
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 8, 2012
Source: journalism.org via Lucy on Pinterest. “Listening” or tracking what people are saying about your brand or issue has always been hailed at the first most important step in building your social media or network strategy.
Multi-Channel Fundraising Raises More Money
Frogloop
JUNE 30, 2011
Care2 held a terrific webinar on Multi-Channel Fundraising. During the webinar Jocelyn Harmon, Director of Nonprofit Services for Care2 posed the question "is fundraising via multiple channels magic or myth?" Panelists Allison Van Diest of Blackbaud and Karla Capers of Union of Concerned Scientists agreed that integrating multi-channel fundraising raises more money than single donation channels. 10% comes in through online channels.
Tried-and-True Approach for Year-End Campaign Success
Connection Cafe
OCTOBER 17, 2016
They choose a multi-channel approach to their campaign. Your message, story, and ask must be coordinated across all of these channels. These elements will be steadfast no matter what channel you use. Choose a Multi-Channel Approach. Year-end fundraising season is upon us.
The Multichannel Giving Paradox: Online Donors vs. Offline Donors
NetWits
JUNE 14, 2012
Donor Movement Across Channels. Watching this growth in online giving, combined with the steady performance in offline giving, can cause nonprofits to mistakenly believe that donors are seamlessly flowing between channels.
Take a Common Sense Approach to Multi-Channel Marketing
NTEN
FEBRUARY 19, 2013
It's certainly true that multi-channel marketing has been around for as long as marketing has been around. E-mail integrated marketing multi-channel nptech nten Strategy Web Sites Communications FundraisingBecky Odum. Vice President of Strategic Services. Barton Cotton. If you're still struggling to find the right method for integrating your fundraising, our advice is to keep it simple at first: take a common sense approach.
Channel Integration Now and Later
Connection Cafe
DECEMBER 5, 2012
We all know that the more standard channels to integrate are direct and … Fundraising Retention Mobile Small Act social SONI
5 Revealing Campaign Metrics You May Be Missing
Connection Cafe
JANUARY 20, 2015
We hear so much about the importance of sending multi-channel campaigns and integrating direct mail, email, social and website messaging. Where I see nonprofits often still coming up short, though, is measuring multi-channel results, especially beyond email conversions.
SXSW Reflection: Using Social Media to Facilitate A Global Back Channel at a Panel Session
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 15, 2011
How can create a back channel or other social media tools that can engage people in the room, but also around the world with an interest in the topic? How do bridge or connect the face-to-face interaction and back channels to leverage learning? The Back Channel.
How Save the Children Is Using An Edgy Infographic As Part of A Multi-Channel Campaign for Children in Syria
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 1, 2013
As you can see, the design is a bit edgy – and its part of new multi-channel campaign that hopes to activate activists and ignite conversations. Of course, the infographic alone is not enough – it’s part of a multi-channel campaign.
Online Channel for Not-for-Profits-Ontario
AFP Blog
JULY 11, 2014
Online Channel for Not-for-Profits The Online Channel is a central source of information for not-for-profits. Here you will find guidance on how to start and manage your not-for-profit or charitable organization. You can get information about the laws and regulations that apply to not-for-profits and where to go for funding. You can find answers to your questions about the sector and about Ontario government programs that support the sector
Latest Report: What Messaging and Channels Influence Congress?
Frogloop
FEBRUARY 3, 2011
Content Trumps Channels. Congressional staff says that they weigh email and postal mail the same but what matters most is the content, not the channel. The Congressional Management Foundation just released their report, Communicating with Congress: Perceptions of Citizen Advocacy on Capitol Hill that surveyed 260 congressional staff in October of 2010 about their opinions and practices on constituent communications including email and social media.
Drowning in Marketing Data? 3 Steps to Take Control
Connection Cafe
OCTOBER 15, 2015
These applications make it easier than ever to use your data to plan and coordinate marketing efforts across channels, design trigger-based campaigns, and optimize segments that maximize your budget. We know a lot about what is working in today’s multichannel world.
Multi-Channel Fundraising: Magic or Myth?
Frogloop
JUNE 15, 2011
But what if you don’t have the budget or staff to focus on eight (or eighteen) different giving channels? Join us on Wednesday, June 29 from 3:00 PM – 4:00 PM ET for Multi-Channel Fundraising: Magic or Myth? Unless you’ve been living under a rock, you’ve heard that multichannel fundraising, i.e. enabling your donors to give via postal mail, your website, telemarketing, social media, etc. is the answer to all of your fundraising woes.
Today’s Marketing Buzzwords: Sizzle or Substance?
Connection Cafe
APRIL 27, 2015
The number of channels we have to work with is growing so fast that even the term multi-channel marketing seems like an understatement. So how do we deal with this proliferation of channels and the need to increase personalization?
Multichannel Givers: The Key to Online Fundraising Success
NetWits
MAY 30, 2012
So what’s the harm in dropping a channel? It’s become increasingly common for new donors to give their first gift online, but without a strategy to move these new donors to an offline cultivation channel you’ll miss out on a significant increase in fundraising revenue.
3 Online Fundraising Lessons from the Obama and Romney Campaigns
NetWits
OCTOBER 4, 2012
In 2008, Barack Obama used one of the most successful online marketing and … Email Marketing Interactive Online Fundraising Web Design acknowledgements email email fundraising email list growth email subscriber incentives multichannel campaigns mutli-channel Non-Profit online giving
Games for Change 2011: Channeling Our Collective Power
Tech Soup Blog
JUNE 30, 2011
Twice as many people play FarmVille as watch CSI now.
Direct Marketing Trends You Won’t Read About in InStyle Magazine
Connection Cafe
APRIL 8, 2015
Some examples are: cross-channel or cross-program donors. Nonprofit Marketing Analytics Budgeting data analytics direct marketing direct response donor segmentation integrated marketing multi-channel fundraising multichannel fundraising I love fashion trends.
Five Online Strategy Tips to Manage Data Across Mulitple Channels
Frogloop
SEPTEMBER 10, 2011
Fundraising and building a robust and active email list is critical to nonprofits who want to thrive in a multi-channel world. To do this effectively though, nonprofit campaigners need to truly understand data by segmenting their current list and tracking and segmenting new supporters.
It's a Multi-Channel World
Connection Cafe
JUNE 15, 2011
And all of this happens fairly seamlessly - to the two of us, it's just one big long conversation even though each piece of it happened using eight different communication methods - or "channels.". Your supporters might be in one of these channels, or a subset - or all of them. It's imperative to tell a consistent story and to use each channel to support your goals - but it's also all too easy to operate these channels in silos. Author: Sally Heaven.
Operations Outsourcing: Have It Your Way
Connection Cafe
JANUARY 12, 2016
There is too much going on in our multi-channel world to be able to do it all. Nonprofit Management Budgeting direct marketing direct response integrated marketing marketing automation multi-channel fundraising multichannel fundraising
Join TechSoup's Social Media Channels
Tech Soup Blog
MAY 9, 2011
TechSoup has over 400 technology products available for nonprofits and over 40 donor partners. Since 2002, TechSoup has helped over 118,000 nonprofits and libraries save over $1.7 billion in information technology expenses. And TechSoup's Learning Center has more than 500 how-to articles and webinars on technology topics created especially for nonprofits and libraries. However, one of the most important numbers is a small number: nine. As in nine ways to connect on the social web.
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