Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 6, 2023

Joan Garry and I had the joy of collaborating on this article together based on a conversation we had recently. From our previous conversations, we’ve realized that empathy is not just a warm and fuzzy “soft skill,” but an essential leadership skill to ensure that your nonprofit’s work survives and thrives in the future.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 27, 2015

Methods and Metrics for Assessing Civic Tech, Guest post by Anne Whatley, Network Impact. One thing that stood out in our conversations is that the civic tech field is ready for a deeper dive on outcomes. Hone in on your true scope of influence.

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sgEngage

MARCH 18, 2024

This includes considering factors such as race, gender, socioeconomic status, and other intersecting identities that can influence access to resources and opportunities. Hold Yourselves Accountable: Building accountability into your grant-making process by establishing clear goals, metrics, and mechanisms for measuring progress toward equity.

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Philanthropy Action Structure Law 83

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The always thoughtful and inspiring, Avinash Kaushik, suggests that there four social media metrics that we should focus on measuring across channels. Of course, you need to start with. We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) Social media is evolving at an incredible pace.

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Metrics Facebook Data Measure 96

Eric Jacobsen Blog

FEBRUARY 4, 2024

To strengthen wellbeing in the workplace the book provides leaders various solutions, including a new metric to track suffering, struggling, and thriving — Gallup Net Thriving. Peers have a major influence because they can measure and compare their struggles and successes. Make wellbeing part of career development conversations.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

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Metrics Social Media Strategy RSS 81

Candid

NOVEMBER 8, 2022

Does a nonprofit’s mission statement influence its fundraising efforts? from 2016–2018 and added a number of financial metrics to the spreadsheet. New research conducted using data from Candid suggests that understanding this relationship can boost your nonprofit’s fundraising success.

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Donation Language Homeless Statistics 137

Forum One

NOVEMBER 3, 2021

Regularly monitoring performance metrics or KPIs throughout the year allows you to know what you need. Goal setting matters a lot here; for any piece of content we produced or action we took, we should know if they were trying to drive engagement or conversions. Analyze with actionable data in mind.

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Report Data Metrics Analysis 71

Bloomerang

NOVEMBER 12, 2021

In fact, a study by Salesforce found the number one most valuable metric of success for service organizations is customer satisfaction. To figure this out, look at your website analytics, email analytics, conversion rates, social listening, and more. . 2017 to 2021 saw a 160% increase in customers’ digital interaction with brands.

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Analytics Digital Tools Measure 107

Qgiv

APRIL 9, 2024

This post features a video of animals available for adoption and encourages people with matching names to come and adopt, providing a conversation starter for community members in the comments! Understanding the metrics behind social media is key to evaluating the success of your social media and help you fine-tune your approach as you go.

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Social Media Media Guide Social 52

Forum One

APRIL 20, 2010

So you're tracking your web analytics, and your metrics are going up in all categories. Reports like this are great for organizations to determine if their increases in different web metrics are comparable or better/worse than others'. Tags: Influence Performance Measurement Tips & Trends. percent clicked on a link.

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Metrics Measure Web Convio 53

Saleforce Nonprofit

JULY 8, 2021

An added benefit of email marketing strategies is that you can analyze performance and optimize those conversations in real-time. However, take time to identify well-known key stakeholders and brand advocates who have an influence in your community, like your CEO, local celebrities, and those impacted by your mission. Share their why.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2013

I spent a year co-writing on a book, “ Measuring the Networked Nonprofit ,” with measurement guru KD Paine because I felt strongly focusing on vanity metrics such as follower counts or Facebook likes was a waste of time. I detected a clear shift in attitudes in the audience at the conference based on the audience questions.

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Attitude Social Media Measure San Francisco 97

Get Fully Funded

JUNE 16, 2022

To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?”

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Raise Campaign Money Online 59

Forum One

JULY 15, 2021

is an opportunity to have meaningful and deliberate conversations that lead to greater involvement. For example, are you seeking to increase conversions or influence certain behavior changes? Building a personalization strategy: crawl, walk, run. What data sources do you have to start personalizing your content?

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Personal Test Demographics Analytics 101

Classy

JULY 28, 2021

Taking time to segment your donors and customize their donation pages can positively influence their giving behavior. By tracking your results year over year, you can explore opportunities for further acquisition and conversion optimization. For your entry-level donors, you could update those amounts to $10, $20, $30, or $40.

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Qgiv

APRIL 21, 2023

Implement procedures to asess metrics. It’s a conversation. This verification subscription is especially beneficial for creators and individual influencers—organizations cannot acquire the Meta Verified badge. Here are our top takeaways and a glimpse of the inspiration attendees experienced onsite. Be intimate with your data.

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Social Media Trend Storyboard Montana 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2011

The workshop shared a landscape analysis of what’s already out there from the various industries in order to build a clear understanding of what’s in place and what isn’t in terms of social media measurement valid metrics. Geoff Livingston has a good post about the problems with this – using influence as the metric.

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Measure Social Media Media Metrics 115

Candid

FEBRUARY 9, 2023

i While the survey focuses on salary rather than total compensation (which is a more holistic way to look at the full take-home differences), it provides a helpful metric to use as a baseline. Private independent foundations reported the highest median ratio (3.0:1),

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Ratio Survey Sample Report 105

EveryAction

MAY 23, 2016

Understanding impact in the corporate world means having a great deal of “market awareness” and seeing how the moves you’re making are “moving the needle” and influencing your bottom line. Measuring impact has more to do with building awareness in issue areas and the larger public conversation. Have the right attitude. Show your worth.

Attitude 101

Attitude Interview Job Profit 101

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

Notes one participant, “It definitely gave us the ability to work around chicken & egg conversations. What useful nugget did you learn from analyzing your social media metrics data or your measurement process that lead to a success or improvement in your social media practice? This conversation was started by.

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Summary Social Media Measure Media 94

Amy Sample Ward

JULY 29, 2011

How does the community see their impact and influence on your station? Many public media organizations are looking to use social media as a way to have conversations directly with community members. Metrics Template. DIY Community Engagement Metrics. Using Social Media. Start Creating. Community-Driven Engagement.

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Social Media Public Media Community 178

Beth's Blog: How Nonprofits Can Use Social Media

MAY 11, 2016

So here are four principles we used in designing GuideStar Platinum : Nonprofits should choose metrics that make sense for them. We have gathered 700 suggested metrics for our Common Results Catalog —but nonprofits can always add their own metrics, too. It is valuable to identify cases where nonprofits use common metrics.

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Measure Metrics Nonprofit Ratio 50

sgEngage

MAY 12, 2023

This data can also help guide the follow-up and stewardship processes, as you can quickly sort bidders by total contributions or other engagement metrics. Share announcements and teasers leading up to your virtual auction, and encourage nonprofit influencers with an interest in your cause to share your posts, too. Social media.

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Neon CRM

JANUARY 23, 2024

Others may be more comfortable in a one-on-one conversation over coffee or lunch. Having face-to-face conversations with potential major donors (in addition to all the other donor stewardship activities you manage) will be an important part of building these relationships. Why Implement It? Practice Your Pitch What Is This Strategy?

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Gift Strategy Raise Database 52

Tech Soup

JULY 19, 2017

For the Professional Social Media class I teach at Sonoma State University , I created an exercise designed to help folks practice both content creation and looking at metrics. The other influencer can be that as a card is passed around that has a lot of engagement (stickers), that could either spur or deter folks.

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Exercise Social Media Offline Content 55

Amy Sample Ward

DECEMBER 2, 2009

I come across so many great conversations, ideas, and resources across the web ever day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. Here are some of the most interesting things I’ve found recently (as of December 2nd).

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 17, 2008

Screencapture from Jonny Bentwood 's White Paper on measuring influence. A new whitepaper by Jonny Bentwood, a PR consultant for Edelman, Distributed Influence: Quantifying the Impact of Social Media. pdf) starts the conversation and attempt to address a method to quantify influence. There's a lot to digest here.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. Several of us disagreed with the thesis money was the only one metric for success.

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Measure Relationship Metrics ROI 67

Nonprofit Tech for Good

SEPTEMBER 29, 2019

In the process of coming up with a nice design and captivating storytelling to capture potential supporters, you may be overlooking a few fundamental and truly effective steps to boost conversions on your online donation page. Showcase impact metrics of what each giving level can accomplish. 1) Make Giving Simple.

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Conversation Online Giving NPO 259

Amy Sample Ward

MARCH 14, 2010

We’ll be facilitating a conversation, more than doing a formal presentation, and will focus on the power of crowdsourcing (using our own case study from conducting the Social Media for Social Good case study competition) and the application of social media in nonprofit program delivery. If you’re here in Austin, do join us!

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Community Case Study Haiti Social Media 207

Neon CRM

AUGUST 24, 2023

You might look at these reports if you’re attempting to get an understanding of the larger macro-economic factors influencing your own operations. Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics.

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Hype Research Marketing Benchmark 52

AccelEvents

AUGUST 16, 2021

From lead retrievals to registration and ticketing, sponsorships, and audience metrics, you can quickly maximize your ROI before, during, and after an event. . If your sponsors are also influencers, then social media engagement is key, and you should take advantage of it. . Lead Retrieval.

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ROI Badge Synchronous Sponsor 98

Amy Sample Ward

OCTOBER 18, 2011

My latest contribution to the Stanford Social Innovation Review is now up – you can read it and join the conversation on the SSIR blog , or read the full post below. If you’re looking to explore the dynamics of social sharing influencing online fundraising, read Debra Askanase’s recent overview. Metrics that Matter.

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Twenti - Digital Marketing For Nonprofits

MAY 20, 2020

The more relevant the landing page, the better the ad position and conversions. That’s why it is essential to track your conversion rates, and what people do on the landing page and your website, to understand what works and what doesn’t. Remove clutter and unnecessary content. Ensure it loads fast. Set SMART goals.

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Grant Google Donation Tips 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

In this example of using grassroots organizing to influence grass tops debates, how do we measure it? Back in June, I wrote a post about the “ Valid Metrics Grid &# developed by measurement professionals to launch the debate about standardization of social media metrics. The above grid is a very much simplified version.

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Twitter Google Facebook Broadcast 95

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

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Social Media Map Strategy Media 102