What Nonprofit Professionals Need to Know about the Brain

Connection Cafe

Additionally, I have been doing research on the brain for years and am an expert on the brain of teenagers, and on how stress impacts the brain. How the brain impacts our clients. Living in poverty has physical manifestations that start in the brain. How the brain impacts our staff. Like our brains impact our clients, our brains also impact us in a variety of ways.

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Your Brain On Good Stories: Why Storytelling Matters For Nonprofits


Your brain loves a good story. There is a distinct chemical reaction that happens in one’s brain when they’re reading a compelling or interesting story. According to a recent study published by the Harvard Business Review , a “trust chemical” is produced by your brain called Oxytocin, when you meet new people who you can identify as trustworthy. And of course, it all starts with the brain. Now, this might sound a little strange, but it’s true.

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Six Ways to Influence Donors with Brain Science

John Haydon

Here are six ways brain science can increase fundraising results, get more volunteers, and change behaviors: 1. How is your organization changing the world by understanding how the brain works? Fundraising brain science donor behavior emotions Fundraising Strategy

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Brain Scans Offer Donor Insight

Wild Apricot

A new study offers insight into what motivates individuals in charitable bequest decision making. Fundraising research

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Harnessing Brainpower Through "Donate Your Brain"

Wild Apricot

Donate Your Brain - TechSoup's new micro-volunteering initiative - offers non-profits and other mission-based organizations quick answers and suggestions for their Internet, software, and other tech needs.( read more ). Micro-volunteering Non-profit technology

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Facebook recommended pages are brain dead

Judi Sohn

I don't know exactly what they're called, but I hate those new Facebook auto-bot-stupid generated pages. No one creates them, they're just generated by Facebook around a term or idea and it auto--bot-stupid aggregates content around the topic or idea and it auto-bot-stupid suggests to folks (who are neither bots nor stupid) to like the page. . Long ago I submitted the official page for the auto-bot-stupid page created for C3. But has it changed?

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3 Marketing Best Practices that are Painfully Obvious to Brain Scientists

John Haydon

Especially if those best practices are solidly grounded in brain science. The post 3 Marketing Best Practices that are Painfully Obvious to Brain Scientists appeared first on John Haydon. In the constantly changing world of social media, marketing automation, and content, marketing best practices are often the one thing you can rely on. Marketing best practices based on things like storytelling and loss aversion might seem new and exciting to some marketers. But […].

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Notes From A Brain Tweetup

Beth's Blog: How Nonprofits Can Use Social Media

In early January, the American Museum of Natural History announced that it would hold a Brain Tweetup for 75 of its Twitter followers. The event promised an after-hours look at their special exhibition Brain: The Inside Story , a chat with its curators, a behind-the-scenes tour of the museum, and an opportunity to meet other fans of AMNH. Note from Beth: Hosting events for your network – where they can meet offline – can be a terrific away to build your network.

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RFI Studios - Twitter as a News Source - Right Brain

AFP Blog

RFI Studios - Twitter as a News Source - Right Brain: "It’s no secret that social media plays a HUGE role in how we receive information. Pew Internet just released a study that found that 75% of people find their news online through email or social media, with 52% forwarding news through those same means.The implications of this study were epitomized as this weekend saw a surge of tweets as. NPSocialMedia NPTwitter NPSocialNetwork NPWeb2.0.

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Donate Your Brain! Microvolunteering at TechSoup

Tech Soup Blog

Our virtual volunteering offerings also include Donate Your Brain , a microvolunteering initiative. In our Donate Your Brain initiative, volunteers choose how and when to participate whenever they want to. TechSoup's microvolunteering initiative, Donate Your Brain, has taken a lot of time by TechSoup staff, with the goal of it taking very little time for the volunteers who participate. We mapped out the process we would use to promote Donate Your Brain opportunities.

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Blogging with our brains and hearts

Deborah Elizabeth Finn

My much-loved client, Community TechKnowledge , recently asked me to serve as the curator of their new guest blog. We launched it today, and I'd like to invite you to take a look. Since 2005, I've been murmuring that the future of blogging is not with individual blogs like mine, but with well-designed web sites that feature clusters of blogs by diverse authors who are focused on a coherent mission. The CTK guest blog offers me a wonderful opportunity to stand and deliver.

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Does Immersion In Social Media Change Our Brain Functions? This Is Your Brain On Social Media

Beth's Blog: How Nonprofits Can Use Social Media

Flickr Photo by JTLowery The title of this post is play on the famous PSA " Brain on Drugs " from 1987 to raise attention to the harmful effects of drugs. The memorable tagline : This is your brain. This is your brain on drugs. I'm not saying that social media is harmful to your brain or an addiction. (Well, maybe for those people who Twitter on their mobile phones while on the toilet ). Does growing up digital evolve young people's brains?

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Brain Rules for Presenters

Beth's Blog: How Nonprofits Can Use Social Media

In addition to reminding me that I need to get back to the gym, the point about the human brain only having the capacity to pay attention for ten minutes if a good one. | View | Upload your own. I love the frog. More from Vicky Davis , including some pointers to his videos

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How Brain Science Gets People to Share More of Your Facebook Updates

John Haydon

We take action when an emotion is triggered deep inside our brain. Dan Zarrella recently conducted a study of over 1.2 million updates from the 10,000 most Liked Facebook Pages and found that updates that had CTAs got more engagement than updates that lacked a CTA. Dan suggests: “Phrases like ‘leave a comment/Like this post/share this post if …’ may do wonders to spark engagement among your Facebook Page fans and visitors.” ” Emotion versus Logic.

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7 Totally Surprising Brain Tricks to Sell Your Cause


Yet we spend a lot of time trying to persuade people by focusing on the 5% rational brain with statistics, rational arguments and feature lists. Yet we spend a lot of time trying to persuade people by focusing on the 5% rational brain with statistics, rational arguments and feature lists. Just 150 milliseconds after seeing an image of a baby, people’s medial orbitofrontal cortex – the part of the brain associated with emotion – becomes abuzz with activity. Katya Andresen.

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5 Ways To Optimize Your Donation Pages for End-of-Year Fundraising


large portion of human brains is devoted to visual processing, and a donor's eyes are naturally drawn immediately to an image, even before the page's headline. Improving your website donation pages is the single best way to raise more money during the year-end giving season. The unfortunate reality is that the average fundraising page completion rate is only 17%, according to the M+R 2017 Benchmarks Study.

Right Brain Business Plan e-Course Starts May 17th

Have Fun - Do Good

Just a quick shout out for my pal Jennifer Lee's Right Brain Business Plan e-course that is starting Monday, May 17th. You can see some images from part of my Right Brain Business Plan to the left. Also, keep an eye out for her book about the Right Brain Business Plan that will be published by New World Library in early 2011. P.S. I'm a Right Brain Business plan "affiliate" so if you click on this link to register for the class , I get a percentage of the registration fee

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TechSoup Launches Micro-Volunteer Initiative, Donate Your Brain

Tech Soup Blog

TechSoup is launching a new micro-volunteering initiative called Donate Your Brain. TechSoup's Donate Your Brain is a way for nonprofits, NGOs, libraries, government agencies and other social mission-based organizations to ask tech-related questions and get quick answers. This post was authored by Becky Band Jain , a TechSoup guest blogger and volunteer.

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Leonardo's Brain

Beth's Blog: How Nonprofits Can Use Social Media

Michael J. Gelb does research on genuis, analyzing the way they think. His "How to Think Like Leonardo Da Vinci" provides a rich source of techniques and inspiration on creative problem-solving techniques. This was one of seven books by experts in creative thinking and problem solving techniques that I scanned for ideas. Words and chains of words that we use to frame a problem play a significant role in the way we approach problems. When you frame a problem in words, you crystal your thoughts.

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Game Friday: Shuffle Your Brain

Museum 2.0

In other words, Amy is the brain behind how and why we game. The very first game post I ever wrote was about incorporating game mechanics into museum experiences. A year later, and Amy Jo Kim's presentations about ways that personalization, feedback, collecting, points and exchanges can make all kinds of experiences more engaging and sticky still resonate with me.

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Your Big Brains Can Raise Awareness of Your Organization, Part 1 of 2.


Alright, so these opportunities to show off your expertise are no-nonsense, no beating around the bush forums for you flaunt that big brain you have. One of the tips you always see or hear or read about when it comes to becoming more active in social media is ‘become an industry resource/thought leader/trusted by showing expertise’ There are a couple of ways to do this as an organization or as an individual.

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Jennifer Lee, Right-Brain Business Plan: How I Have Fun, Do Good

Have Fun - Do Good

The first post is by Jennifer Lee, author of The Right-Brain Business Plan: A Creative, Visual Map for Success. Jennifer Lee, Right-Brain Business Plan: How I Have Fun, Do Good Since 2005 I’ve volunteered off and on at a local non-profit called C.E.O. I love seeing their visual plans (which look quite a bit like a Right-Brain Business Plan!) Last fall, I hosted a Have Fun, Do Good series where 12 bloggers shared how they have fun and do good.

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Supporting Have Fun Do Good with TranquiliT and the Right Brain Business Plan

Have Fun - Do Good

I'm trying out an experiment, and have added a couple digital ads to the sidebar of Have Fun Do Good for creative women entrepreneurs whose work I believe in: Jennifer Lee's Right Brain Business Plan, and Kimberly Wilson's eco-fashion company, TranquiliT. I took Jennifer Lee's Right Brain Business Plan in-person, one-day workshop in November last year, and found it totally inspiring.

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How Statistics Can Turn Your Fundraising Appeal Into A Real Bummer

John Haydon

But according to researcher Paul Slovic, that good feeling is contaminated with the bad feeling about millions of starving people: “If our brain … creates an illusion of non-efficacy, people could be demotivated by thinking, ‘Well, this is such a big problem. Online Fundraising brain science fundraising appeal fundraising research research

Right Brain Business Plan e-Course and TranquiliT Earth Day Sale

Have Fun - Do Good

Those of you who are regular readers know that I've been experimenting with supporting two of my pals' work by being a part of their affiliate programs: Jenn's Right Brain Business Plan , and Kimberly's eco-fashion line, TranquiliT. Jenn is teaching her Right Brain Business Plan e-course May 17-July 9th. If you're not sure whether the e-course is right for you, you could try out her Right Brain Business Plan e-book and Guided Visualization first. Hello Have Fun Do Gooders!

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Why appealing to reason and logic is a waste of time

John Haydon

Basic biology of the brain. I’m not a biologist, but here’s some basic common knowledge about the two primary parts of the brain : Neocortex Brain – This part of our brain handles rational thought and language. It’s the most recent part of the brain to appear in human evolution. Limbic Brain – Responsible for feelings like love, trust and loyalty , as well as all behavior and decisions.

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Be Your Own Filter In the Global Brain

Beth's Blog: How Nonprofits Can Use Social Media

He talks about the impact of too much information on the human brain and considers how the human brain may evolve over time as the Internet matures and the amount of digital information increases. Some neurons in my brain made me connect back to Shenk's book I attended NDN's New Audiences, New Tools Forum. But the point is that knowledge is now externalized in our global brain of connections with our friends. Photo by VaxZine.

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Member Round Up: Brain science in fundraising, website tips, and Do Good Data 2013!


In his blog, John Haydon discusses Six Ways to Influence Donors with Brain Science , pulling in findings from studies to help you boost your fundraising results. Flickr: chotda This week''s Member Round Up draws from all corners of the sector in both region and topic, from the energy in the streets of Brazil to Facebook contests and assistive technology used by the Bridge School--see what the nptech community''s been up to!

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5 Questions: Persuasion for Techies: How to Win Your Supporter's Left Brain, Right Brain, and Heart with Behavioral Economics


Session: Persuasion for Techies: How to Win Your Supporter's Left Brain, Right Brain and Heart with Behavioral Economics. Note: As we prepare for the 2010 Nonprofit Technology Conference , we wanted share a wee bit of the wisdom our speakers will be serving up, so as not to overwhelm you when you get to Atlanta. We're asking them all to share their answers to five very important questions. Speaker: Katya Andresen, Network for Good.

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How To Rewire Your Brain To Be A More Effective Leader

Eric Jacobson

The science of neuroplasticity shows that you can learn the practice of mindfulness training that results in physical changes to the structure of your brain -- in some cases as quickly as eight weeks -- that can be linked to better leadership skills. This week brings the new book, The Mindfulness Edge , a fascinating manual that teaches you how through mindfulness training you can become a better leader.

Have Fun Do Good Link Love: Right Brain Business Plan, Blog Action Day, and Oprah

Have Fun - Do Good

NEWS Below is a roundup of blog posts and podcast interviews I've published since my last Have Fun Do Good Link Love (where did the month go?):

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Using Technology for Mission: Ontario 211 and NTEN Hear From the Brain Tumour Foundation of Canada


Organization: Brain Tumour Foundation of Canada. We aim to reach the the 55,000 Canadians affected by a brain tumour with a variety of tools and technology such as our website and social media communities play a large part in this reach. Building community within the brain tumour community in Canada - providing places for them to connect with one another and to learn about brain tumours.

How do we do make change if we keep doing things the same way?

Zen and the Art of Nonprofit Technology

April 7, 2007 I had heard about this new journal a while ago, and it was sitting in some small corner of my brain, waiting for me to pay attention. Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology How do we do make change if we keep doing things the same way?

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Words To Lead By

Eric Jacobsen Blog

I not only use all the brains I have, but all I can borrow." - President Woodrow Wilson. Words to lead by : "It's amazing what you can accomplish if you do not care who gets the credit." - President Harry S. Truman.

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Facebook Linked In Twitter Home About Home Adding emails to Salesforce when on a Mac Adding emails to Salesforce when on a Mac Last Updated on Thursday, 1 February 2007 11:48 Written by Steve Wednesday, 24 January 2007 02:58 Simon Fell , the brains behind the Salesforce.com API, has created a tool called Maildrop which: provides the ability to take emails and create Case or Activity in Salesforce (ala Outlook edition).

8 Ways Nonprofits Can Add Engaging Images to Their Social Media

AFP Blog

Wishpond found that 90% of information transmitted to the brain is visual, and there is a reason – visuals are processed 60 thousand times faster than text 8 Ways Nonprofits Can Add Engaging Images to Their Social Media : There is no doubt that visual marketing is driving online, and especially social media, content. People are visual animals – what we see helps us process information more quickly than what we read or what we hear.

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I had an idea that this could be very powerful, but my naive realist brain needed to see it to believe it. Facebook Linked In Twitter Home About Home New way to Handle Households in Salesforce.com New way to Handle Households in Salesforce.com Last Updated on Thursday, 19 January 2006 09:40 Written by Steve Saturday, 14 January 2006 06:28 The new version of Salesforce.com changed the way you could relate objects to each other.

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7 Steps for Giving Effective Feedback

Connection Cafe

SCARF stands for: S tatus – if a message impacts our status in relation to others our brain moves to threat state. C ertainty – if a message creates uncertainty our brain gets an error message and moves to threat state. A utonomy – if a message is received as impacting our freedom to make decisions our brain moves to threat state. R elatedness – if a message impacts our connection to others our brain moves to threat state. Feedback is a gift.

Overcoming Screen Fatigue: A Nonprofit Hub Guide

NonProfit Hub

Video calls are a lot more straining on the brain than any face-to-face conversation. Give yourself brain breaks. In between meetings, you could chat with coworkers casually, and your brain would have a break during your commute. Try to do something that doesn’t require processing a ton of new information so that your brain has time to refresh. At the beginning of 2020, I doubt any of us imagined our routines would become completely uprooted in a matter of days.

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Lower Donor Remorse With This Amazingly Simple Strategy

John Haydon

It’s hard-wired into their brains. Have you ever had a sinking feeling after making a purchase? If so, then you’ve experienced buyer’s remorse. Believe it or not, most donors can feel donor remorse after making a donation, regardless of the amount. Even as they click the donate button, nagging questions hover somewhere in the background: How […]. The post Lower Donor Remorse With This Amazingly Simple Strategy appeared first on John Haydon. Online Fundraising

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Increase Fundraising Results by Making Your Donor FEEL Like a Hero

John Haydon

It’s a phenomenon that’s hard-wired deeply in the human brain from millions of years of evolution. Donors don’t give because they’re generous. They give because it feels great. And being a hero feels the best. This isn’t just unicorn thinking. Yay, science!) When you tell donors they can “feed hungry children”, “stop human trafficking” or […]. The post Increase Fundraising Results by Making Your Donor FEEL Like a Hero appeared first on John Haydon.

Millennials will benefit and suffer due to their hyperconnected lives | Pew Research Center's Internet & American Life Project

AFP Blog

Millennials will benefit and suffer due to their hyperconnected lives | Pew Research Center's Internet & American Life Project : Overview Teens and young adults brought up from childhood with a continuous connection to each other and to information will be nimble, quick-acting multitaskers who count on the Internet as their external brain and who approach problems in a different way from their elders, according to a new survey of technology experts

Big No-Nos for Working from Home

Nonprofit Marketing Insights by GlobalOwls

But one thing is for sure; your brain needs a breather from time to time from continuous work. Big No-Nos for Working from Home. Are you working form home a lot more often than you’re used to? Chances are that a couple of tips can help you improve your work situation. Check them out.

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