Your Brain On Good Stories: Why Storytelling Matters For Nonprofits
OCTOBER 30, 2014
Your brain loves a good story. There is a distinct chemical reaction that happens in one’s brain when they’re reading a compelling or interesting story. According to a recent study published by the Harvard Business Review , a “trust chemical” is produced by your brain called Oxytocin, when you meet new people who you can identify as trustworthy. And of course, it all starts with the brain. Now, this might sound a little strange, but it’s true.