Your Brain On Good Stories: Why Storytelling Matters For Nonprofits

TechImpact

Your brain loves a good story. There is a distinct chemical reaction that happens in one’s brain when they’re reading a compelling or interesting story. And of course, it all starts with the brain. Now, this might sound a little strange, but it’s true.

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3 Marketing Best Practices that are Painfully Obvious to Brain Scientists

John Haydon

Especially if those best practices are solidly grounded in brain science. The post 3 Marketing Best Practices that are Painfully Obvious to Brain Scientists appeared first on John Haydon.

Trending Sources

Your Big Brains Can Raise Awareness of Your Organization, Part 1 of 2.

SocialFish

Alright, so these opportunities to show off your expertise are no-nonsense, no beating around the bush forums for you flaunt that big brain you have.

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Six Ways to Influence Donors with Brain Science

John Haydon

Here are six ways brain science can increase fundraising results, get more volunteers, and change behaviors: 1. How is your organization changing the world by understanding how the brain works? Fundraising brain science donor behavior emotions Fundraising Strategy

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Donate Your Brain! Microvolunteering at TechSoup

Tech Soup Blog

Our virtual volunteering offerings also include Donate Your Brain , a microvolunteering initiative. In our Donate Your Brain initiative, volunteers choose how and when to participate whenever they want to. We don't have thousands of people participating in Donate Your Brain.

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How Brain Science Gets People to Share More of Your Facebook Updates

John Haydon

We take action when an emotion is triggered deep inside our brain. Dan Zarrella recently conducted a study of over 1.2 million updates from the 10,000 most Liked Facebook Pages and found that updates that had CTAs got more engagement than updates that lacked a CTA.

Notes From A Brain Tweetup

Beth's Blog: How Nonprofits Can Use Social Media

In early January, the American Museum of Natural History announced that it would hold a Brain Tweetup for 75 of its Twitter followers. Note from Beth: Hosting events for your network – where they can meet offline – can be a terrific away to build your network.

Harnessing Brainpower Through "Donate Your Brain"

Wild Apricot Blog

Donate Your Brain - TechSoup's new micro-volunteering initiative - offers non-profits and other mission-based organizations quick answers and suggestions for their Internet, software, and other tech needs.( read more ). Micro-volunteering Non-profit technology

Why appealing to reason and logic is a waste of time

John Haydon

Basic biology of the brain. I’m not a biologist, but here’s some basic common knowledge about the two primary parts of the brain : Neocortex Brain – This part of our brain handles rational thought and language. Being Human brain emotions storytelling

How Statistics Can Turn Your Fundraising Appeal Into A Real Bummer

John Haydon

But according to researcher Paul Slovic, that good feeling is contaminated with the bad feeling about millions of starving people: “If our brain … creates an illusion of non-efficacy, people could be demotivated by thinking, ‘Well, this is such a big problem.

Member Round Up: Brain science in fundraising, website tips, and Do Good Data 2013!

NTEN

In his blog, John Haydon discusses Six Ways to Influence Donors with Brain Science , pulling in findings from studies to help you boost your fundraising results. Flickr: chotda This week''s Member Round Up draws from all corners of the sector in both region and topic, from the energy in the streets of Brazil to Facebook contests and assistive technology used by the Bridge School--see what the nptech community''s been up to!

Jennifer Lee, Right-Brain Business Plan: How I Have Fun, Do Good

Have Fun - Do Good

The first post is by Jennifer Lee, author of The Right-Brain Business Plan: A Creative, Visual Map for Success. Jennifer Lee, Right-Brain Business Plan: How I Have Fun, Do Good Since 2005 I’ve volunteered off and on at a local non-profit called C.E.O.

Facebook recommended pages are brain dead

Judi Sohn

I don't know exactly what they're called, but I hate those new Facebook auto-bot-stupid generated pages.

The Value of Taking Mini-Breaks During the Nonprofit Work Day

Beth's Blog: How Nonprofits Can Use Social Media

This is known as “ brain breaks ” where you simply STOP for a moment and do something to reset and renew your brain’s capacity to absorb or create that next thought. What reboots your brain?

Program Evaluation on the Brain

Idealware

We''ve had program evaluation on the brain lately at Idealware, and for good reason. It''s a critical part of nonprofit work--if you can''t asses the effectiveness of your programs, you can''t adapt them or improve them or prove to funders that you''re doing all the good things in the world that you''re actually doing.

RFI Studios - Twitter as a News Source - Right Brain

AFP Blog

RFI Studios - Twitter as a News Source - Right Brain: "It’s no secret that social media plays a HUGE role in how we receive information. Pew Internet just released a study that found that 75% of people find their news online through email or social media, with 52% forwarding news through those same means.The implications of this study were epitomized as this weekend saw a surge of tweets as. NPSocialMedia NPTwitter NPSocialNetwork NPWeb2.0.

Brain Rules for Presenters

Beth's Blog: How Nonprofits Can Use Social Media

In addition to reminding me that I need to get back to the gym, the point about the human brain only having the capacity to pay attention for ten minutes if a good one. | View | Upload your own. I love the frog. More from Vicky Davis , including some pointers to his videos

Blogging with our brains and hearts

Deborah Elizabeth Finn

My much-loved client, Community TechKnowledge , recently asked me to serve as the curator of their new guest blog. We launched it today, and I'd like to invite you to take a look.

Does Immersion In Social Media Change Our Brain Functions? This Is Your Brain On Social Media

Beth's Blog: How Nonprofits Can Use Social Media

Flickr Photo by JTLowery The title of this post is play on the famous PSA " Brain on Drugs " from 1987 to raise attention to the harmful effects of drugs. The memorable tagline : This is your brain. This is your brain on drugs. Why keep clutter in the brain?

Game Friday: Shuffle Your Brain

Museum 2.0

In other words, Amy is the brain behind how and why we game. The very first game post I ever wrote was about incorporating game mechanics into museum experiences.

Leonardo's Brain

Beth's Blog: How Nonprofits Can Use Social Media

Michael J. Gelb does research on genuis, analyzing the way they think. His "How to Think Like Leonardo Da Vinci" provides a rich source of techniques and inspiration on creative problem-solving techniques. This was one of seven books by experts in creative thinking and problem solving techniques that I scanned for ideas. Words and chains of words that we use to frame a problem play a significant role in the way we approach problems. When you frame a problem in words, you crystal your thoughts.

Right Brain Business Plan e-Course Starts May 17th

Have Fun - Do Good

Just a quick shout out for my pal Jennifer Lee's Right Brain Business Plan e-course that is starting Monday, May 17th. You can see some images from part of my Right Brain Business Plan to the left. Hello Have Fun Do Gooders!

How To Incorporate More Movement Into Your Nonprofit Training

Beth's Blog: How Nonprofits Can Use Social Media

Good instructional design and delivery engages people’s brains, eyes, ears, and bodies. People pay attention more, they learn something, they retain it better, and there is a better chance of them applying what they learned. Photo: Americans for the Arts.

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Be Your Own Filter In the Global Brain

Beth's Blog: How Nonprofits Can Use Social Media

He talks about the impact of too much information on the human brain and considers how the human brain may evolve over time as the Internet matures and the amount of digital information increases. I asked him, on Twitter, if he thought his brain had evolved. Photo by VaxZine.

Why Movement Is the Killer Learning App for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

There are also physical theories like brain-based learning and neuroscience. I came across a brain scan by Dr. Chuck Hillman from University of Illinois Neurocognitive Kinesiology Laboratory. The sitting brain is really disengaged.

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Lower Donor Remorse With This Amazingly Simple Strategy

John Haydon

It’s hard-wired into their brains. Have you ever had a sinking feeling after making a purchase? If so, then you’ve experienced buyer’s remorse. Believe it or not, most donors can feel donor remorse after making a donation, regardless of the amount.

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10 Ways Nonprofit CEOs Get Creative

TechImpact

The next time you and your team sits down to brain storm ideas, let them know before you start that “nothing is out of line.” The act of pulling a thought out of your brain and making it physical and tactile could be just the beginning of something astounding.

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Neuroscience proves why your nonprofit stories move supporters to action

John Haydon

In your brain, you have neurons called “mirror” neurons. These brain cells are essentially the “soft-wiring” behind empathy. It’s why you feel sadness when a friend is struggling, and happy when they overcome an obstacle.

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How To Train Your Attention and Be Effective When Working Online

Beth's Blog: How Nonprofits Can Use Social Media

How long can you pay attention when working online before your mind wanders? According to the Statistic Brain site list of attention span stats , in 2000 we had a 12 second attention span compared with an 8 second attention in 2013. Photo by BirgerKing. Take a guess. Be honest.

Increase Fundraising Results by Making Your Donor FEEL Like a Hero

John Haydon

It’s a phenomenon that’s hard-wired deeply in the human brain from millions of years of evolution. Donors don’t give because they’re generous. They give because it feels great. And being a hero feels the best. This isn’t just unicorn thinking.

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Right Brain Business Plan e-Course and TranquiliT Earth Day Sale

Have Fun - Do Good

Those of you who are regular readers know that I've been experimenting with supporting two of my pals' work by being a part of their affiliate programs: Jenn's Right Brain Business Plan , and Kimberly's eco-fashion line, TranquiliT. Hello Have Fun Do Gooders!

Supporting Have Fun Do Good with TranquiliT and the Right Brain Business Plan

Have Fun - Do Good

I'm trying out an experiment, and have added a couple digital ads to the sidebar of Have Fun Do Good for creative women entrepreneurs whose work I believe in: Jennifer Lee's Right Brain Business Plan, and Kimberly Wilson's eco-fashion company, TranquiliT.

What We Can Learn from Finnish NGOS About Resilience

Beth's Blog: How Nonprofits Can Use Social Media

In Finland, classroom time incorporates “brain breaks” after 50 minutes when one’s natural focus and energy begins to wane. Taking brain breaks is an important work skill as well.

4 Signs You Are A Burned Out Nonprofit Fundraiser

Beth's Blog: How Nonprofits Can Use Social Media

If you’re having trouble focusing, you may be suffering from “foggy brain” caused by too much sitting at work. Instead, incorporate a brain-replenishing walk into your lunch hour. What we eat and drink can impact how our bodies and brains work.

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5 Self-Care Hacks that Nonprofit Professionals Can Use in a Crisis

Beth's Blog: How Nonprofits Can Use Social Media

And if you can elevate your heart rate while through walking in nature, even better, it will help oxygenate your brain and release endorphins- the happy hormones, which will help disrupt the stress hormones. Flickr Photo by Evil Erin.

How To Squeeze Social Media Into Your Day When It Isn’t A Full-Time Job

Beth's Blog: How Nonprofits Can Use Social Media

How long can you pay attention when working online before your mind wanders? According to the Statistic Brain site list of attention span stats , in 2000 we had a 12 second attention span compared with an 8 second attention in 2013. Photo by BirgerKing.

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Walking During Board Retreats: A Few Tips

Beth's Blog: How Nonprofits Can Use Social Media

Moving around at work helps get our brains to re-engage. Even small movements cause improved brain processing speed, learning, and short-term memory. Our brains begin to slow down when we are not moving. Being active in meetings can bring our brains out of “hibernation mode.”

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The Neuroscience of Purpose: Recharging in the Nonprofit World

ASU Lodestar Center

The story above is about how your brain works. Your brain has a part called the Prefrontal Cortex, or “PFC” (remember “Paula Front-and-Center”?). There are two ways this happens: the first is through brain damage, and the second is through stress. The Brain Break.

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[Cool Infographic Friday] A Who’s Who of the Minions

SocialFish

My brain is still on vacation and I wish I had some minions to do all my work for me. Sadly, these will have to do. A Who’s Who of the minions infographic. Potluck

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Have Fun Do Good Link Love: Right Brain Business Plan, Blog Action Day, and Oprah

Have Fun - Do Good

NEWS Below is a roundup of blog posts and podcast interviews I've published since my last Have Fun Do Good Link Love (where did the month go?):