How to Hype Homecoming Using Social Media

Connection Cafe

Here’s how to get started: Before: Build Hype. Do you need a social media strategy for homecoming? Absolutely! And you’ve probably already got one. Students, alumni, parents, and friends are living life’s biggest moments online. Your alumni post on Facebook, addictively scroll through Instagram and celebrate their marriages with custom hashtags; having a social strategy for homecoming helps you find them where they are.

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Is Crowdfunding for Social Change More Than Hype? | Social Velocity

AFP Blog

Is Crowdfunding for Social Change More Than Hype? Social Velocity : Crowdfunding is quickly becoming the new shiny object in the world of social change. From Giving Days, to new giving platforms, to lots of articles and studies (here and here to start), it seems that crowdfunding is everywhere lately

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Trending Sources

How to Hype Up Your Next Fundraising Event

NonProfit Hub

Now is the time to build the hype for next year. Any way you can, start building hype. The post How to Hype Up Your Next Fundraising Event appeared first on Nonprofit Hub. As with anything in life, if you want to see results you have to make time for it. Musicians can’t magically pick up a guitar and play a riveting five-minute solo that captivates. There are hours of practice involved. Michael Jordan definitely didn’t start out as a professional basketball player.

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Group Texting: Useful or Hype?

Frogloop

During conference season, the tech and social media community gets really excited about “break out&# products and apps. In 2010 it was location based apps like Foursquare and Gowalla. This year the buzz is about group texting , which allows users to text up to about 25 people at a time via a mobile phone. TextPlus , a group texting vendor says they ha ve 7.7 million monthly users. For comparison sake, Foursquare, recently hit 7 million users, according to TechCrunch.

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Technology Hype Cycle from Gartner

Beth's Blog: How Nonprofits Can Use Social Media

cc "BY" license Photo by Cosmic Spanner What we're witnessing with the hype and anti-hype or schmype swirling around Web2.0 and other technologies such as Second Life follows a well established pattern identified by Gartner analysts called " hype cycles " The description is below and this visual showing the hype cycle for consumer technologies.

Hype vs. Reality: What digital channels are the most effective in 2010?

Frogloop

There is a lot of hype around new digital channels, but little evidence is published to back this up. So I will. Here is the evidence from one global campaign in 2010 to demonstrate how different digital channels compared. I hear the questions every week: "Should we start with Facebook or email?" Should we use Twitter and Mobile?" "Is

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NonprofitTech Blog Reacts to Org2.0 Hype

Beth's Blog: How Nonprofits Can Use Social Media

hype that are much more reasonable and accessible to our nonprofit brethren and sisthren. The NonprofitTech Blog posts a reaction to the NpowerNY Org2.0 piece in Seth Goodin's blog. May I point out that many Web widgets or Seth Godin???s s Org 2.0 document do not directly address social services problems? Of course, that isn???t

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The Art of Social Media Listening

SocialFish

Debunking the Hype Implementation Risk and Social Media A good refresher by Jason Falls. The Art of Listening from Jason Falls. ————– ( photo credit ).

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The 2018 Internet Trends Report is Out

SocialFish

Debunking the Hype Industry Insider Useful DataTons of useful and interesting data, as always. Grab a coffee – this will take you a while to get through. Internet Trends Report 2018 from Kleiner Perkins Caufield & Byers. Photo by Yeshi Kangrang on Unsplash.

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How Social Media Is Disrupting America’s Political System

SocialFish

Featured Debunking the Hype Social, In TheoryAn essay in 50 tweets by the insightful Clay Shirky. ——— ( photo credit ).

Charities in the Cloud: Why the Hype Might Not Be Quite Hypey Enough

NTEN

David Geilhufe, NetSuite, Inc. Simply put, the cloud by its very nature offers you better, more effective software solutions while saving your organization time, money and effort. Cloud solutions increase the probability of success and reduce the costs of failure.

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Charities in the Cloud: Why the Hype Might Not Be Quite Hypey Enough

NTEN

David Geilhufe, NetSuite, Inc. Simply put, the cloud by its very nature offers you better, more effective software solutions while saving your organization time, money and effort. Cloud solutions increase the probability of success and reduce the costs of failure.

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[MUST READ] The Future Of Content Marketing

SocialFish

—— Content Strategy Debunking the Hype Industry Insider Potluck Remember the Content Marketing Crap Deluge ? Here’s the followup. MUST READ. The Future of Content Marketing: 5 Beyonds from Velocity Partners.

The new content economy

SocialFish

Content Strategy Debunking the Hype From the Trenches Mobile Social, In Theory Are you ready? Content strategy in a content economy from Rahel Anne Bailie. Contact us for help with your content strategy.

How To Avoid Being Seduced by Web2.0 Hype: The UK NpTech Perspective

Beth's Blog: How Nonprofits Can Use Social Media

" or what we call "hype" - how does a small nonprofit avoid getting seduced by the hype? As I sit here avoiding the completion of the rest of the powerpoint slides for next week's Circuit Rider Conference in UK session I'm leading with David Wilcox called " Demystifying Web 2.0

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How Smart Nonprofits Do Blogger Outreach Right

SocialFish

Content Strategy Debunking the Hype Featured From the Trenches Nimble Nonprofit Here’s my presentation from the GroupHigh Outreach Marketing Summit. Enjoy. —————-. photo credit ).

Digital Strategy 101

SocialFish

Content Strategy Debunking the Hype From the Trenches This deck is a great primer by Bud Caddell on Digital Strategy and what a digital strategist (like me!) Check it out. Digital Strategy 101 from Bud Caddell. ——— This post includes a slide deck – click through to see it because it’s awesome.

[MUST WATCH] Dan Pallotta on the problem with nonprofits today

SocialFish

Debunking the Hype Featured PotluckI’m going to post this without initial comment, except that this reminds me of our mantra that “nonprofit” is (read should be) a tax status, not a business model. Dan Pallotta talks about a deep problem we face in the nonprofit community. I’d love to hear your thoughts. This post contains an awesome video, worth watching here if you can’t see it. ———-. photo credit ).

The best nuggets from AMS FEST

SocialFish

Debunking the Hype From the Trenches Industry Insider Social CRM and ROII’m planning on live blogging some good nuggets from AMS FEST MIDWEST today. Watch this space! In the meantime, follow along remotely by watching the Twitter stream below! AMSFest Tweets. photo credit ).

Leveraging Social Identity

SocialFish

Debunking the Hype Featured Industry Insider Watched this over the weekend. It’s really good. “In this one-hour webinar, analysts Andrew Jones and Charlene Li share how insights can be gleaned from social media to: 1) Identify and better understand prospects and customers throughout the customer lifecycle, and 2) Deliver targeted, personalized messages and experiences to them across channels.” ” Download the slides to this webinar.

Calling All #Millennials! Help Us Change The Conversation

SocialFish

Culture That Works Debunking the Hype Featured Mark Your CalendarsWill you join us for #MillennialChat on Thursday 5/28 at 11 am EST? Jamie Notter and I have been invited to join #MillennialChat, a Twitter chat which brings together young folks to discuss millennial issues. We’re really looking forward to sharing our ongoing research with them and talking about the four key capacities we’ve defined in When Millennials Take Over.

Trends for 2015

SocialFish

Debunking the Hype Featured Industry Insider Potluck I don’t know about you, but I haven’t seen as many “trends” an “predictions” slide decks (or blog posts) this year as in years past. Wonder why. ‘Course I didn’t have the energy to do one, but I have been deep in book writing so I think you can forgive me this time. Anyway here are three I liked. Enjoy. Nonprofit Marketing and Fundraising Trends to Watch in 2015 from John Haydon.

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Leveraging Social Identity

SocialFish

Debunking the Hype Featured Industry Insider Watched this over the weekend. It’s really good. “In this one-hour webinar, analysts Andrew Jones and Charlene Li share how insights can be gleaned from social media to: 1) Identify and better understand prospects and customers throughout the customer lifecycle, and 2) Deliver targeted, personalized messages and experiences to them across channels.” ” Download the slides to this webinar.

Privacy vs Progress – Who Will Win?

SocialFish

Debunking the Hype Potluck I know you will love this as much as I do. By the fabulous Amy Vernon. Privacy vs Progress from Amy Vernon. ———— ( photo credit ). More like this. Content Strategy for Associations What to measure in social media All You Need To Know About User Experience Adapt Your Website to a Mobile World How to Lead Your Way to a Social Organization Best Linkedin Company Pages. The post Privacy vs Progress – Who Will Win?

What to do about the new Facebook changes

SocialFish

Debunking the Hype From the TrenchesJust read this on Associations Now: How Associations Can Respond to Facebook’s Changes. The social-media giant is diminishing the role of brands, including associations, in its News Feed. One content marketing pro says organizations can adapt by getting personal.

What associations need to know about facebook’s new political content rules

SocialFish

Debunking the Hype Featured Implementation Risk and Social MediaThis post originally appeared on Mizz Information. Ah Facebook…always looking for new/better ways to be transparent and to protect our security. That’s why they’ve implemented this …oh, sorry, that’s not it–that’s just the billionth time they “accidentally” changed users’ sharing settings to public. Last week.

Here’s what Silicon Valley cares about.

SocialFish

Debunking the Hype Industry Insider Useful Data Silicon Valley Trends – LeWeb Nov 2013 from Loic Le Meur. ————-. This post includes a slide deck by Loic Le Meur. Click through if you can’t see it. photo credit ). Related Posts New Year, New Trends Roundup For Ya! Digital Strategy 101 Why the collaborative economy bears keeping an eye on [MUST READ] The Future Of Content Marketing Edelman’s 2013 Trust Barometer is out Read the 2013 Speaker Report.

The Great AMS Shakeup and what to do about it

SocialFish

Culture That Works Debunking the Hype Featured From the Trenches Industry Insider Risk and Social MediaWith the current shakeup in the association technology space with the merger of Abila, YourMembership and Aptify , association executives are left to wonder what will happen to services and products–not to mention their long-term relationships with their existing AMS partners–as a result.

Treat Digital Like Real Property

SocialFish

Content Strategy Debunking the Hype Industry InsiderThis post originally appeared on the Tanzen Consulting Blog. —— I am planning to sell a house soon. To prepare for the taxes that will need to be paid, my financial advisor told me I can deduct improvements from the cost basis when determining the capital gains on the property. Repairs and regular maintenance costs cannot be deducted. This got me thinking about how most organizations think about their digital properties.

Facebook as creative canvas?

SocialFish

Debunking the Hype HumanizeJust a quick post to point you to Paul Adams’ latest talk about Facebook as a Creative Canvas. Really really interesting stuff. Unfortunately the video does not appear to be embeddable, so click on the link above to get to it.

What Associations Need to Know About Facebook’s API Changes

SocialFish

Debunking the Hype From the TrenchesAh, Facebook–that social network I love to hate , even though my career kind of depends on using it. For those of us in the association and nonprofit sectors, Facebook just got a lot harder to use effectively with the announcement that they’ve changed their API and eliminated the ability to modify link previews when posting links from a page.

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That Time the Godfather of Content Laughed at Me

SocialFish

Content Strategy Debunking the Hype Featured From the TrenchesThis post originally appeared on Mizz Information. ——– Nobody likes to be laughed at–much less, publicly. Amirite? As a person who has, um, strong stances on things–especially in writing–being called out on my opinions is nothing new to me. Neither is stepping on toes–usually totally unintentionally. While in person, I HATE conflict, for whatever reason, in writing, I somehow manage to invite it. Go figure.

Three Engagement Myths, Busted.

SocialFish

Culture That Works Debunking the HypeNo Feeds Found. ICMYI – in case you missed them, here’s a selection of Jamie’s posts on Association Success from August, each “busting a myth” about engagement. The Employee Engagement Trap. “What do you do if the data says your managers don’t care, or people don’t have friends at work? Train your managers in empathy? Force people to go to happy hour together?

You Don’t Define Engagement; They Do

SocialFish

Debunking the Hype Featured Implementation There is a lot of talk about engagement in the association and nonprofit world. For one of our clients, I recently wrote up a summary of five different types of conversations I’ve noticed about engagement in this space, based on the alleged ultimate purpose of the engagement: purchases, customer satisfaction, content, volunteering, or community.

Do You Know the Value of Your Website?

SocialFish

Content Strategy Debunking the Hype Industry InsiderThis post originally appeared on the Tanzen Blog. —— Recently I had a short Twitter conversation about whether valuable and important are equivalent when it comes to websites. carriehd value=importance, surely? Tracy Playle (@tracyplayle) February 15, 2017. platform.twitter.com/widgets.js. I do not think that they are. Of course most organizations know it is important to have a website.

Do NOT Make this Mistake Around Member Engagement

SocialFish

Culture That Works Debunking the Hype Featured From the TrenchesEngagement has a LOT of attention in the association world today. Membership models are shifting, and higher engagement seems to be the answer to declining renewal rates and members and prospects asking “what’s in it for me?” ” So how do we respond? Measurement! Metrics! Scoring! This is all driven by very good intentions, but it misses a critical step: defining engagement.

Lessons from Failed Startups

SocialFish

Culture That Works Debunking the Hype Featured From the TrenchesI am totally fascinated by Autopsy.io. It’s a simple spreadsheet of startups that failed, with reasons why. Remember Formspring ? Gowalla ? Secret ? Plancast ? Springpad ? Flud ? Sonar ? As an early adopter and avowed shiny toy addict, I tried all of these and even loved some of them. By complete coincidence, when I came across Autopsy.io I was reading The Creator’s Code by Amy Wilkinson.

An Introduction to Social Media For Strategic Communication

SocialFish

Debunking the Hype Featured Social, In Theory There are three truths to social media. People are more important than platforms. Experiences are easier to remember than content. Social media doesn’t exist in a vacuum but as part of an integrated communication campaign. Not only are they true, but they are a consistent part of the presentation deck created by Richard R. Becker, ABC, president of Copywrite, Ink., for his class at the University of Nevada, Las Vegas. (By

Bookmark This: How To Find Out What Google Knows about You

SocialFish

Debunking the Hype Featured Found this fascinating article on Medium by someone at a company called Cloud Fender. Here’s the first three of six tips for how to find out everything Google knows about you. Want to find out all the things Google knows about you? Here are 6 links that will show you some of the data Google has about you. Find out what Google thinks about you. In order to serve relevant ads, Google collects data about you and creates a profile.

The Secret to Better Web Writing

SocialFish

Content Strategy Debunking the Hype Industry InsiderIt might not be what you expect. Last week I had the pleasure of teaching the Principles of Digital Writing to a group of content creators at a scientific society. And now you get to learn the secret I revealed to them. If you put text on a website or send emails as a form of business communication from your company, you are a writer. It’s time you started acting like one. The web is now everyone’s job.

5 reasons nonprofits have an advantage when it comes to social media

SocialFish

Debunking the Hype Featured From the TrenchesThis post originally appeared on Mizz Information. ———-. If you read [Mizz Information], you already know I have a tendency to skew kind of negative on things. Ok, so yes, maybe I’m stating that a bit more mildly than is precisely accurate but whatever…my point is that, people often accuse me of being too negative. I personally just call it being a realist, but that’s me.

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Are you measuring ROI properly?

SocialFish

Debunking the hype Implementation Social CRM and ROILook at this: 101 Examples of Social Business ROI. Cool, right? Not so fast. Now read this: 101 success stories: yes. 101 examples of ROI: no. Here’s why. Read it, then bookmark it, then read it again when you’re ready to start writing up ROI data for your own organization. ROI is simple, at it’s core, but it’s very very easy to get sidetracked with it.

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Why you should be on Google+

SocialFish

Debunking the Hype Implementation Social, In TheoryI’m going to be talking about Google+ at the ASAE Technology Conference tomorrow. My theory about Google+ is explained incredibly well in this first presentation by Gideon Rosenblatt, which I am including as handout. If you understand this, you’ll get what you need to do with Google+. Shared interest graph from gideonro.

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