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Boost Your Voice with LightBox Collaborative’s 2012 Editorial Calendar

Beth's Blog: How Nonprofits Can Use Social Media

That’s where she shared Editorial Calendar Template , an online spreadsheet. I was honored when Holly agreed to do this post about the 2012 Editorial Calendar. Last year, we offered an editorial calendar designed to support nonprofit communicators to act as their own publishers. Earned Media is Dead. Align Your Team.

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Level Up Your Marketing with Analytics

Association Analytics

This could also help you justify implementing an email calendar across your association. If you’re doing an A/B test or targeting your email to a certain segment, it will also be difficult to refine your list without real-time access to your data. Testing – You can always run an A/B test to see what is working best.

Analytics 169
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Does Your Nonprofit Need a Website Revamp? How to Tell

Top Nonprofits

If it’s an annual event, update the calendar with the dates and information for the following year (or a TBD notification) as soon as this year’s iteration ends. Of course, your brand is larger than just your logo. Make sure every page consistently represents your brand, from your homepage to your event calendar to your donation page.

Websites 115
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The Nonprofit Email Newsletter How To

Pamela Grow

Consider testing an email welcome series. Create a communications calendar for the year, one that includes the dates for your fundraising appeals, your monthly giving asks, your annual report, print newsletters, and more. Download our Annual Fundraising & Marketing Calendar to stay on top of important dates. What to Include.

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Experts Weigh In: Annual Planning Best Practices

Forum One

Whether your organization’s fiscal year operates within the calendar year or not, December is always a month full of reflection and planning. Our speakers spoke of developing departments comfortable with testing and iterating and making small investments that could be scaled up or scaled down depending on their success.

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What to Do When Your Fundraising Methods Fall Flat

Get Fully Funded

When you execute a fundraising method, of course you are trying to get people to give your organization money. The wonderful thing about email marketing is you can do A/B testing. Instead put some fundraising ideas on your calendar for the next few months. Can you put a wine and cheese event on the calendar?

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Deepen the Donor Relationship by Focusing on the Donor Journey

Get Fully Funded

If you don’t know, I suggest you go test your own “Donate” button right now to find out. It should say “thank you” of course, but it should also expand a bit to talk about why that gift matters. Is there a screen that pops up and says, “Thank you”? Do they get a follow-up email (either automated or manually sent)?