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Level Up Your Marketing with Analytics

Association Analytics

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Let’s start by identifying the best channels and tools to maximize your campaigns. According to HubSpot, most marketers consistently leverage three channels. How are you tracking success?

Analytics 169
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Boost Your Voice with LightBox Collaborative’s 2012 Editorial Calendar

Beth's Blog: How Nonprofits Can Use Social Media

That’s where she shared Editorial Calendar Template , an online spreadsheet. I was honored when Holly agreed to do this post about the 2012 Editorial Calendar. Last year, we offered an editorial calendar designed to support nonprofit communicators to act as their own publishers. Earned Media is Dead. Content is King.

Calendar 107
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Does Your Nonprofit Need a Website Revamp? How to Tell

Top Nonprofits

When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. If it’s an annual event, update the calendar with the dates and information for the following year (or a TBD notification) as soon as this year’s iteration ends. Event dates and information.

Websites 115
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Experts Weigh In: Annual Planning Best Practices

Forum One

Whether your organization’s fiscal year operates within the calendar year or not, December is always a month full of reflection and planning. It’s a year-long process where I’m talking to field offices, the digital marketing team, channel managers, social, email, and everything in between. What do we need to do differently, better?

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Guide to Nonprofit Event Fundraising Marketing

OneCause

Once the foundational pieces of the event are secured, it’s time to build out a marketing calendar. What marketing channels should we use? Also existing nonprofit mail channels, newsletters or PS in mailed donor communications or letters. Wistia : Boost video engagement while tracking video performance.

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Three Strategies to Plan Campaigns and Engage Supporters

Care2

When you focus on one-off marketing campaigns (even if they are done through multiple channels) that don’t have a long shelf life, you see a quick bump and everyone at the organization is jumping for joy. Develop a One-Year Campaign Calendar. And of course don’t forget to map out your year-end fundraising campaign.

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Social Media and Cute Dogs Go Mobile And Other Cute Animal and Nonprofit Tales

Beth's Blog: How Nonprofits Can Use Social Media

I asked Best Friends Marketing Coordinator Claudia Perrone how they were measuring success. The ultimate KPI, of course, is dog adoptions. The bottom line is that it is a fun addition to our Invisible Dogs campaign and our first test into the mobile app world.” ” The Android version is coming soon!

Turkey 101