How the University of Minnesota Leveraged Social Ambassadors for Giving Day
FEBRUARY 8, 2018
One of those organizations is the University of Minnesota. Their ambassadors then helped to celebrate the public launch of Driven: The University of Minnesota’s Campaign in September 2017, aiming to raise $4 billion. In 2016, in preparation for the University of Minnesota’s giving day – held on Give to the Max Day, Minnesota’s statewide day of giving held every November – the digital fundraising team sought out social media users who demonstrated affinity for the institution.