INDUSTRY INSIGHTS YOUR PEERS ARE READING
This morning I received an email from my bank announcing a contest they were doing on Facebook. I see contests like this every day–contests inviting people to comment on a post or “like” a photo as means of entering a contest. And every time I see one my inner know-it-all struggles with whether I should say something to the Page admin or not, because I know that by running such contests, they’re risking the very Facebook Pages they’re trying to promote. MORE
Nonprofit Videos Win Big In Tufts Contest- The NonProfit Times Feb 16, 2011: "Nonprofit Videos Win Big In Tufts ContestSix nonprofit video took honors in the Tufts University contest 501c3: Capturing Change on Camera inaugural video competition. The idea was to promote nonprofits that help children and families and filmmakers who tell their stories through visual testimonials.The contest was MORE
The contest is open to all nonprofits in the United States, Canada and the UK. Note from Beth: A couple years ago, I organized a “ Nonprofit Social Media ROI Poetry Slam &# at SXSW. Panelists told their case studies as poems. So, when I heard about this grant program, I just couldn’t resist having a guest post about it. Guest post by Juan A. Garcia Cid, Marketing and Media Manager Community TechKnowledge. How often does your organization step back and remember your mission? MORE
Halloween is a big opportunity for promotional contests according to this infographic , 30% of people enter them. And, who can’t resist putting their pet into a costume and entering them into a photo contest, especially a Star Wars costume or dressing up your cat as a taco. MORE
Kennebunk Savings unveils video contest for nonprofit organizations - Fosters: "This year, to further help area nonprofits affected by the current economic downturn, Kennebunk Savings has added a 'Make Your Case' video contest, which offers organizations the opportunity to promote its cause online and be eligible to win an additional $300.The contest, open to all area nonprofits, will run through MORE
Running Facebook Contests Just Got a Lot Easier : Congratulations, former Facebook promotions rule-breakers–it’s now officially ok to break those rules. Actually, you won’t even have to–Facebook has changed those pesky Promotions Guidelines and made it easier to run and administer contests. MORE
You can download a PDF of it for free from Dropbox at [link] Generous Blogger Contest I'd love to highlight your favorite generous blogger on Have Fun, Do Good , so I'm holding a little Generous Blogger Contest. Generous Blogger Poster So many of you enjoyed and shared my post, 20 Ways to Be a Generous Blogger , I asked the hubs to create a poster for us. Isn't it bee-you-tea-full? MORE
Plan a contest on your website You hear over and over again that your organization should drive more traffic to your website, but how? If you look around the web you see articles for increasing your web visibility through internal and external SEO, but there has to be an easy thing that you can do today to drive web traffic…isn’t there? There is! MORE
Pepsi Contest Faces More Charges of Cheating - NYTimes.com: "Pepsi Refresh, the online fund-raising contest with a $20 million giveaway for charitable causes and nonprofit groups, is again receiving complaints that its results are being manipulated MORE
We’d like to send out a big thanks to everyone who participated in Blackbaud’s INSPIRE Contests – the response was amazing! The Blackbaud INSPIRE Tweetaway asked participants to share how they inspire supporters with social media. (Be Be sure to stay tuned for a roundup of all of the great entries MORE
Great to see two social enterprise bloggers, Kylie Eastley of Tasmania and Tristan Pollock from Minnesota, won Halle Tecco's contest on Huffington Post to go to the Social Enterprise Alliance Summit later this month in San Francisco. I just heard from Jerr Boschee, the interim CEO of SEA, that registrations are already well ahead of past Summits, and that over 30% of the attendees are coming from outside the United States. MORE
Do Online Fund-Raising Contests Squeeze Out Foreign Charities? Philanthropy.com: "Do Online Fund-Raising Contests Squeeze Out Foreign Charities?Epic Epic Change, a charity raising money for a school in Tanzania, is a finalist in one of a mushrooming number of contests that enable Web users to vote for nonprofit groups. MORE
Actually, you won’t even have to–Facebook has changed those pesky Promotions Guidelines and made it easier to run and administer contests. Congratulations, former Facebook promotions rule-breakers –it’s now officially ok to break those rules. MORE
MyGivingStory is a social media storytelling contest that fosters a public conversation about giving and inspires more people to give. It is very simple to enter this contest. Visit the contest page and click on Submit Your Story. MORE
We’ve built a totally free Timeline Contest Management app that you can try out here to help you run sweepstakes, Quizzes and Photo Contests without the burden of checking likes and comments manually or in a spreadsheet! The 411 on Facebook timeline contests. MORE
For the third and final Conversational Case Study on America’s Giving Challenge from Allison Fine and I, we pose a question rather than answer one: Is there a “special sauce” for successful participation in online fundraising contests ? Contest Sponsor. Source: Extreme Foods. MORE
Less than two hours ago, Chase Community Giving made the much anticipated announcement of the lucky winner of $1 million dollars and five finalists each receiving $100,000 on its contest Fan Page. It's left some nonprofit professionals wondering whether these types of contests are a good idea. MORE
This case study explores how a small nonprofit, Students for a Free Tibet (SFT) , a contest winner in the first and second America’s Giving Challenges, is using social media effectively. They also understand how to avoid donor fatigue, the potential downside to online contests. MORE
We're no strangers to the world of video contests. This week, we've helped launch a video contest around one specific issue: driving smarter. We talk about why they chose to do a video contest, what the process involves, and how they plan for success. MORE
contest in November, we asked everyone to take an online survey telling us some of the things they've done to reduce their IT energy use. We're happy to announce our three randomly-selected contest winners: read more. In our Unpower Yourself! MORE
Today, I stumbled across another reason why I'd like to blow up online contests that use "vote for me" or popularity to make funding decisions. If a contest or program does not lead with social outcomes and if big money is thrown on the table, it encourages social innovation of another kind. MORE
This morning I received an email from my bank announcing a contest they were doing on Facebook. I see contests like this every day–contests inviting people to comment on a post or “like&# a photo as means of entering a contest. Did you know that Facebook has specific guidelines for contests run on Pages, and violating those guidelines could get your page deleted? The “like&# button is not a contest entry system. MORE
Bank contest puts good causes in competition | The Columbus Dispatch: "'Looking at it in a purely positive light, you could say if their business platform can help someone in need, that's worth celebrating,' Doug Kridler, president and CEO of the Columbus Foundation, said of the bank's campaign.'Is MORE
Public voting begins for Toyota contest | MNN - Mother Nature Network : "he public voting round began yesterday when Toyota featured the first five finalists on the company’s official Facebook page. Each day through August 16, 2011 five new nonprofits will be featured. At the end of each voting day, the nonprofit with the most votes will be awarded a new Toyota vehicle.". NPContests MORE
How Giving Contests Can Strengthen Nonprofits and Communities , authored by Geoff Livingston, was commissioned by the Case Foundation and presented in conjunction with Razoo. Some of the elements the report identifies as contributing to Give to the success of Max Day: Greater Washington include: Contest Structure - the built gamification and prizes created a sense of urgen cy and excitement. MORE
Enter the Contest. HP is giving away a new computer and printer bundle to the winner selected in the contest – and we all have the added bonus of learning about ways others have leveraged technology and finding case studies that can help us in our work. To participate in the contest, follow these easy steps: 1. Tags: challenge events case studies competition computer contest giveaway social change technology Technology for Change. MORE
The 'Dark Side' of Online Charity Contests - Philanthropy.com: "The 'Dark Side' of Online Charity ContestsBeware the “dark side” of online contests for charitable dollars, says Kjerstin Erickson, a charity leader.In recent years, the number of corporations offering contests, in which people vote online for their favorite charity to win money, has grown. MORE
Danielle Brigida and recently hung out on Google Plus to chat about a number of things, including how they conduct photo contests. Facebook engagement nwf photo contests MORE
Two Contests Spur Online Giving - washingtonpost.com: "That tech savvy and energy were enough to win the group $50,000 in one of two national contests aimed at increasing charitable giving through the use of Web-based tools.The 21 winners, announced yesterday, raised more than $1.7 The two contests, which ran. MORE
It’s a great time to start fundraising contests if you’re managing or helping run a fall fundraising event. But as you go about your planning this season, I’d like to get you thinking about contests a little differently. What other task based contests can you run? MORE
If you’re confused about Facebook’s Page terms for promotions and contests, you’re not alone. But you can require they like your page to see the contest via an app.” The best way to be “legal” with a contest is to use a third-party app. MORE
The 2011 DoGooder Nonprofit Video Contest is taking submissions starting February 1st. The contest is presented by YouTube and See3 Communications and generously sponsored by Cisco, the Case Foundation and NTEN. Are you a nonprofit? . MORE
Not only by entering the contest may you win a trip of a lifetime, but by entering you can also study how the contest promotion and entry process can be applied to your own nonprofit’s contest promotions and email fundraising campaigns. Contest Announcement via Email. MORE
USAID innovation contest yields new tools -- FCW : Smartphone software that keeps communication intact in the face of infrastructure damage received first place for the communication category in the Tech Challenge for Atrocity Prevention contest, which was inspired by a White House initiative. Agency for International Development and Humanity United are co-sponsors of this rolling contest, and announced the latest batch of winners on July 10 MORE
The Chase Community Giving contest on Facebook is one of the biggest online contests thus far, open to more than 500,000 charities. The groups say that until Chase made changes to the contest, they appeared to be among the top 100 vote-getters. MORE
The Minnesota Open Idea is an example of an online social good contest that works. In this interview, Jennifer Ford Reedy , VP for Strategy and Knowledge Management, at the Minnesota Community Foundation shares the how they designed this online social good contest for success. MORE
2012 Giving Season Give Back Video Contest : What Does Giving Back Mean to You? 2012 GuideStar Giving Season Give Back Contest It's the giving season, the time of year when many people give back by stepping up their charitable giving. Which led us to wonder: What does giving back mean to you MORE
We’ve touched on task-based event fundraising contest here before, but because this way of motivating your supporters is so effective we thought it was time to0 revisit the topic in more details. Find Out Which Contests Work Best with Your Public. Don’t go too crazy on contests. MORE
Using contests and challenges to engage communities was the topic of the July 17 edition of the weekly CommBuild chat. The chat, facilitated by by TechSoup online community manager, Michael DeLong, included helpful advice learned by participants who have run contests. MORE
Facebook contests can increase your fan-count and engagement. You can also build your email list with contests. Fortunately, ShortStack created a pretty snappy infographic with 17 steps for creating explosive contests (see below). MORE
The post summarized why it may be important, best practices, and a few nonprofit examples. One of my blog readers, Sarah Mowry, Outreach Director for the Deschutes Land Trust pointed me to Nature Conservancy’s Instagram contest , an image scavenger hunt. Caption Contest. MORE
The Pepsi Refresh Contest is the boldest experiment. so far of the number of social good contests over the past three years that have used crowdsourcing and social media to encourage innovative social change ideas or to raise money for nonprofits or shine attention on their do good work. MORE
The post How To Successfully Run An Instagram Contest appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. If your company is not active on Instagram, you should consider adding it to your list of social media platforms; with over 300 million monthly active users, the platform is an exceedingly popular app that you can utilize to reach out to potential donors, volunteers and clients. As the title suggests, it’s also a great […]. MORE
I've been following the PepsiFresh contest since the launch in December, the largest social media for social good cause marketing effort put forth to date. Jeremiah Owyang has shared his initial analysis of Pepsi's Contest, summarizing the opportunity, risks, strengths, weaknesses, metrics, and impact. This should be measured immediatly after superbowl, then after March 1st contest announcements, then 1 year after the programs went into funding. Tags: contest MORE
Contest Related Topics Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 13, 2018
MyGivingStory is a social media storytelling contest that fosters a public conversation about giving and inspires more people to give. It is very simple to enter this contest. Visit the contest page and click on Submit Your Story.
SocialFish
FEBRUARY 14, 2019
This morning I received an email from my bank announcing a contest they were doing on Facebook. I see contests like this every day–contests inviting people to comment on a post or “like” a photo as means of entering a contest. And every time I see one my inner know-it-all struggles with whether I should say something to the Page admin or not, because I know that by running such contests, they’re risking the very Facebook Pages they’re trying to promote.
John Haydon
MARCH 26, 2014
Facebook contests can increase your fan-count and engagement. You can also build your email list with contests. Fortunately, ShortStack created a pretty snappy infographic with 17 steps for creating explosive contests (see below).
NetWits
FEBRUARY 29, 2012
We’ve touched on task-based event fundraising contest here before, but because this way of motivating your supporters is so effective we thought it was time to0 revisit the topic in more details. Find Out Which Contests Work Best with Your Public. Don’t go too crazy on contests.
AFP Blog
NOVEMBER 8, 2012
2012 Giving Season Give Back Video Contest : What Does Giving Back Mean to You? 2012 GuideStar Giving Season Give Back Contest It's the giving season, the time of year when many people give back by stepping up their charitable giving. Which led us to wonder: What does giving back mean to you
AFP Blog
JULY 12, 2013
USAID innovation contest yields new tools -- FCW : Smartphone software that keeps communication intact in the face of infrastructure damage received first place for the communication category in the Tech Challenge for Atrocity Prevention contest, which was inspired by a White House initiative. Agency for International Development and Humanity United are co-sponsors of this rolling contest, and announced the latest batch of winners on July 10
John Haydon
MARCH 18, 2014
We’ve built a totally free Timeline Contest Management app that you can try out here to help you run sweepstakes, Quizzes and Photo Contests without the burden of checking likes and comments manually or in a spreadsheet! The 411 on Facebook timeline contests.
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 28, 2012
The post summarized why it may be important, best practices, and a few nonprofit examples. One of my blog readers, Sarah Mowry, Outreach Director for the Deschutes Land Trust pointed me to Nature Conservancy’s Instagram contest , an image scavenger hunt. Caption Contest.
Beth's Blog: How Nonprofits Can Use Social Media
MAY 25, 2010
For the third and final Conversational Case Study on America’s Giving Challenge from Allison Fine and I, we pose a question rather than answer one: Is there a “special sauce” for successful participation in online fundraising contests ? Contest Sponsor. Source: Extreme Foods.
Amy Sample Ward
FEBRUARY 9, 2010
Enter the Contest. HP is giving away a new computer and printer bundle to the winner selected in the contest – and we all have the added bonus of learning about ways others have leveraged technology and finding case studies that can help us in our work. To participate in the contest, follow these easy steps: 1. Tags: challenge events case studies competition computer contest giveaway social change technology Technology for Change.
TechImpact
MARCH 9, 2015
The post How To Successfully Run An Instagram Contest appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. If your company is not active on Instagram, you should consider adding it to your list of social media platforms; with over 300 million monthly active users, the platform is an exceedingly popular app that you can utilize to reach out to potential donors, volunteers and clients. As the title suggests, it’s also a great […].
John Haydon
MARCH 4, 2013
If you’re confused about Facebook’s Page terms for promotions and contests, you’re not alone. But you can require they like your page to see the contest via an app.” The best way to be “legal” with a contest is to use a third-party app.
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 25, 2010
The Pepsi Refresh Contest is the boldest experiment. so far of the number of social good contests over the past three years that have used crowdsourcing and social media to encourage innovative social change ideas or to raise money for nonprofits or shine attention on their do good work.
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 29, 2010
Today, I stumbled across another reason why I'd like to blow up online contests that use "vote for me" or popularity to make funding decisions. If a contest or program does not lead with social outcomes and if big money is thrown on the table, it encourages social innovation of another kind.
SocialFish
JULY 26, 2011
This morning I received an email from my bank announcing a contest they were doing on Facebook. I see contests like this every day–contests inviting people to comment on a post or “like&# a photo as means of entering a contest. Did you know that Facebook has specific guidelines for contests run on Pages, and violating those guidelines could get your page deleted? The “like&# button is not a contest entry system.
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 31, 2013
Halloween is a big opportunity for promotional contests according to this infographic , 30% of people enter them. And, who can’t resist putting their pet into a costume and entering them into a photo contest, especially a Star Wars costume or dressing up your cat as a taco.
AFP Blog
SEPTEMBER 4, 2013
Running Facebook Contests Just Got a Lot Easier : Congratulations, former Facebook promotions rule-breakers–it’s now officially ok to break those rules. Actually, you won’t even have to–Facebook has changed those pesky Promotions Guidelines and made it easier to run and administer contests.
SocialFish
SEPTEMBER 3, 2013
Actually, you won’t even have to–Facebook has changed those pesky Promotions Guidelines and made it easier to run and administer contests. Congratulations, former Facebook promotions rule-breakers –it’s now officially ok to break those rules.
Frogloop
AUGUST 20, 2009
We're no strangers to the world of video contests. This week, we've helped launch a video contest around one specific issue: driving smarter. We talk about why they chose to do a video contest, what the process involves, and how they plan for success.
AFP Blog
JANUARY 6, 2011
Pepsi Contest Faces More Charges of Cheating - NYTimes.com: "Pepsi Refresh, the online fund-raising contest with a $20 million giveaway for charitable causes and nonprofit groups, is again receiving complaints that its results are being manipulated
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 23, 2010
Less than two hours ago, Chase Community Giving made the much anticipated announcement of the lucky winner of $1 million dollars and five finalists each receiving $100,000 on its contest Fan Page. It's left some nonprofit professionals wondering whether these types of contests are a good idea.
Tech Soup Blog
JULY 30, 2012
Using contests and challenges to engage communities was the topic of the July 17 edition of the weekly CommBuild chat. The chat, facilitated by by TechSoup online community manager, Michael DeLong, included helpful advice learned by participants who have run contests.
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 20, 2009
The Chase Community Giving contest on Facebook is one of the biggest online contests thus far, open to more than 500,000 charities. The groups say that until Chase made changes to the contest, they appeared to be among the top 100 vote-getters.
AFP Blog
DECEMBER 18, 2009
The 'Dark Side' of Online Charity Contests - Philanthropy.com: "The 'Dark Side' of Online Charity ContestsBeware the “dark side” of online contests for charitable dollars, says Kjerstin Erickson, a charity leader.In recent years, the number of corporations offering contests, in which people vote online for their favorite charity to win money, has grown.
Beth's Blog: How Nonprofits Can Use Social Media
MAY 18, 2010
This case study explores how a small nonprofit, Students for a Free Tibet (SFT) , a contest winner in the first and second America’s Giving Challenges, is using social media effectively. They also understand how to avoid donor fatigue, the potential downside to online contests.
AFP Blog
FEBRUARY 26, 2010
Kennebunk Savings unveils video contest for nonprofit organizations - Fosters: "This year, to further help area nonprofits affected by the current economic downturn, Kennebunk Savings has added a 'Make Your Case' video contest, which offers organizations the opportunity to promote its cause online and be eligible to win an additional $300.The contest, open to all area nonprofits, will run through
SocialFish
FEBRUARY 7, 2012
The 2011 DoGooder Nonprofit Video Contest is taking submissions starting February 1st. The contest is presented by YouTube and See3 Communications and generously sponsored by Cisco, the Case Foundation and NTEN. Are you a nonprofit? .
John Haydon
FEBRUARY 7, 2013
Danielle Brigida and recently hung out on Google Plus to chat about a number of things, including how they conduct photo contests. Facebook engagement nwf photo contests
NetWits
AUGUST 7, 2009
Plan a contest on your website You hear over and over again that your organization should drive more traffic to your website, but how? If you look around the web you see articles for increasing your web visibility through internal and external SEO, but there has to be an easy thing that you can do today to drive web traffic…isn’t there? There is!
AFP Blog
MAY 10, 2011
Public voting begins for Toyota contest | MNN - Mother Nature Network : "he public voting round began yesterday when Toyota featured the first five finalists on the company’s official Facebook page. Each day through August 16, 2011 five new nonprofits will be featured. At the end of each voting day, the nonprofit with the most votes will be awarded a new Toyota vehicle.". NPContests
Nonprofit Tech for Good
SEPTEMBER 29, 2013
Not only by entering the contest may you win a trip of a lifetime, but by entering you can also study how the contest promotion and entry process can be applied to your own nonprofit’s contest promotions and email fundraising campaigns. Contest Announcement via Email.
Have Fun - Do Good
OCTOBER 13, 2011
You can download a PDF of it for free from Dropbox at [link] Generous Blogger Contest I'd love to highlight your favorite generous blogger on Have Fun, Do Good , so I'm holding a little Generous Blogger Contest. Generous Blogger Poster So many of you enjoyed and shared my post, 20 Ways to Be a Generous Blogger , I asked the hubs to create a poster for us. Isn't it bee-you-tea-full?
Beneblog: Technology Meets Society
APRIL 4, 2010
Great to see two social enterprise bloggers, Kylie Eastley of Tasmania and Tristan Pollock from Minnesota, won Halle Tecco's contest on Huffington Post to go to the Social Enterprise Alliance Summit later this month in San Francisco. I just heard from Jerr Boschee, the interim CEO of SEA, that registrations are already well ahead of past Summits, and that over 30% of the attendees are coming from outside the United States.
Tech Soup Blog
DECEMBER 8, 2009
contest in November, we asked everyone to take an online survey telling us some of the things they've done to reduce their IT energy use. We're happy to announce our three randomly-selected contest winners: read more. In our Unpower Yourself!
AFP Blog
FEBRUARY 22, 2008
Two Contests Spur Online Giving - washingtonpost.com: "That tech savvy and energy were enough to win the group $50,000 in one of two national contests aimed at increasing charitable giving through the use of Web-based tools.The 21 winners, announced yesterday, raised more than $1.7 The two contests, which ran.
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 1, 2011
The contest is open to all nonprofits in the United States, Canada and the UK. Note from Beth: A couple years ago, I organized a “ Nonprofit Social Media ROI Poetry Slam &# at SXSW. Panelists told their case studies as poems. So, when I heard about this grant program, I just couldn’t resist having a guest post about it. Guest post by Juan A. Garcia Cid, Marketing and Media Manager Community TechKnowledge. How often does your organization step back and remember your mission?
Beth's Blog: How Nonprofits Can Use Social Media
MAY 24, 2010
The Minnesota Open Idea is an example of an online social good contest that works. In this interview, Jennifer Ford Reedy , VP for Strategy and Knowledge Management, at the Minnesota Community Foundation shares the how they designed this online social good contest for success.
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 6, 2010
I've been following the PepsiFresh contest since the launch in December, the largest social media for social good cause marketing effort put forth to date. Jeremiah Owyang has shared his initial analysis of Pepsi's Contest, summarizing the opportunity, risks, strengths, weaknesses, metrics, and impact. This should be measured immediatly after superbowl, then after March 1st contest announcements, then 1 year after the programs went into funding. Tags: contest
AFP Blog
NOVEMBER 3, 2010
Bank contest puts good causes in competition | The Columbus Dispatch: "'Looking at it in a purely positive light, you could say if their business platform can help someone in need, that's worth celebrating,' Doug Kridler, president and CEO of the Columbus Foundation, said of the bank's campaign.'Is
Frogloop
MARCH 1, 2012
How Giving Contests Can Strengthen Nonprofits and Communities , authored by Geoff Livingston, was commissioned by the Case Foundation and presented in conjunction with Razoo. Some of the elements the report identifies as contributing to Give to the success of Max Day: Greater Washington include: Contest Structure - the built gamification and prizes created a sense of urgen cy and excitement.
AFP Blog
MAY 28, 2009
Do Online Fund-Raising Contests Squeeze Out Foreign Charities? Philanthropy.com: "Do Online Fund-Raising Contests Squeeze Out Foreign Charities?Epic Epic Change, a charity raising money for a school in Tanzania, is a finalist in one of a mushrooming number of contests that enable Web users to vote for nonprofit groups.
NetWits
AUGUST 31, 2010
We’d like to send out a big thanks to everyone who participated in Blackbaud’s INSPIRE Contests – the response was amazing! The Blackbaud INSPIRE Tweetaway asked participants to share how they inspire supporters with social media. (Be Be sure to stay tuned for a roundup of all of the great entries
AFP Blog
FEBRUARY 16, 2011
Nonprofit Videos Win Big In Tufts Contest- The NonProfit Times Feb 16, 2011: "Nonprofit Videos Win Big In Tufts ContestSix nonprofit video took honors in the Tufts University contest 501c3: Capturing Change on Camera inaugural video competition. The idea was to promote nonprofits that help children and families and filmmakers who tell their stories through visual testimonials.The contest was
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