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Level Up Your Marketing with Analytics

Association Analytics

This could also help you justify implementing an email calendar across your association. If you’re doing an A/B test or targeting your email to a certain segment, it will also be difficult to refine your list without real-time access to your data. Testing – You can always run an A/B test to see what is working best.

Analytics 169
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Case Study on How Not to Design a Data Driven Experiment

NTEN

In late spring of 2012, one thing that had been on my radar for awhile was an interesting correlation between our membership renewal rates and event registrations. Specifically, members who had registered for at least one NTEN event over the course of the year were 37% more likely to renew.

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Your First Web Build Project: 5 Steps for Success

DNL OmniMedia

advocacy opportunities, matching gift and volunteer grant information, event calendar, and more. This is because modern nonprofit websites are much more than informational tools— they’re donation processing tools, volunteer and event registration tools, and even channels for direct advocacy actions.

Project 59
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Top 10 Tips for a Fabulous 14NTC

NTEN

Check out the full conference agenda and add events to your calendar. On Thursday, March 13, join Idealist Consulting''s NPO Party (pre-registration required) , and then on Friday, March 14 get ready for the Progressive Party at night. Never mind the Olympics; the NTC Geek Games are a true test of your geek strength.

Tips 69
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Why Segmentation Is So Important in Email Marketing

NetWits

And of course, the better you know your audience, the more targeted and relevant your messages will be. E-mail will allow you to try similar segments as you might use for a direct mail program, and allows you to test new segments at a low cost. Also use message testing to identify the best time to send messages.

email 149
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Guide to Nonprofit Event Fundraising Marketing

OneCause

Once the foundational pieces of the event are secured, it’s time to build out a marketing calendar. About a month and a half to two months before the event, begin executing social and promo campaigns to drive registrations by opening ticket sales and publishing your Giving Center site for maximum online fundraising exposure.

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SOCAP: The Market at the Intersection of Money and Meaning

Tech Soup

events of the calendar, Silicon Valley style. ” They explore social entrepreneurship that stands the test of time. Registration is free for charities. I had a chance this week to preside over TechSoup’s booth at the latest Social Capital Markets conference (SOCAP) in San Francisco. Very interesting indeed.