5 things nonprofits can learn from Wikipedia’s online fundraising campaign
DECEMBER 23, 2014
Every year, Wikipedia runs a fundraising campaign to support its operations. The 2014 online giving campaign just wrapped up and there are plenty of lessons that other nonprofits can learn from Wikipedia. Here are five things Wikipedia does that are worth incorporating into your own online giving campaign: 1. Get to the Point: Wikipedia’s fundraising messaging is concise and to the point.