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Level Up Your Marketing with Analytics

Association Analytics

In today’s world, success is measured by more than just clicks and open rates. This could also help you justify implementing an email calendar across your association. If you’re doing an A/B test or targeting your email to a certain segment, it will also be difficult to refine your list without real-time access to your data.

Analytics 169
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Does Your Nonprofit Need a Website Revamp? How to Tell

Top Nonprofits

If it’s an annual event, update the calendar with the dates and information for the following year (or a TBD notification) as soon as this year’s iteration ends. Of course, your brand is larger than just your logo. Make sure every page consistently represents your brand, from your homepage to your event calendar to your donation page.

Websites 115
professionals

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Why You Need a Mobile Ready Email Template

NetWits

Over the past two weeks, we’ve been running A/B tests on our new mobile template. 14 of the 15 messages with the mobile template performed better, by an average of 2 percentage points of open rate. (So, So, if the regular template achieved a 20% open rate, the mobile version got 22%). The spread was from 0.6% Even better?

Template 167
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What to Do When Your Fundraising Methods Fall Flat

Get Fully Funded

When you execute a fundraising method, of course you are trying to get people to give your organization money. Here are some things to look at when examining why your email did not bring in as much money as you expected: Look at the open rate of your most recent email. Look at the click-through rate of your most recent email.

Method 75
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Deepen the Donor Relationship by Focusing on the Donor Journey

Get Fully Funded

If you don’t know, I suggest you go test your own “Donate” button right now to find out. It should say “thank you” of course, but it should also expand a bit to talk about why that gift matters. Is there a screen that pops up and says, “Thank you”? Do they get a follow-up email (either automated or manually sent)?

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Case Study on How Not to Design a Data Driven Experiment

NTEN

In late spring of 2012, one thing that had been on my radar for awhile was an interesting correlation between our membership renewal rates and event registrations. Specifically, members who had registered for at least one NTEN event over the course of the year were 37% more likely to renew.

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Three Strategies to Plan Campaigns and Engage Supporters

Care2

Your web traffic, sign up rates, media coverage, and donations level out pretty quickly. Develop a One-Year Campaign Calendar. Instead focus on up to three signature campaigns that your supporters are excited about and develop a calendar that outlines: Monthly actions. A/B testing. Sound familiar? Do a homepage hijack.