sgEngage

NOVEMBER 20, 2023

In our webinar, A Checklist for Meeting Your IRS 990 Series Deadline (and Maintaining Compliance) , Nikita Sullivant walked the audience through key considerations when filing a 990. And if used appropriately, it can help you build trust with your community and your donors.

Files 61

Files Fund Activities Active 61

Care2

OCTOBER 1, 2014

An engaging action, one that is shareable and appealing to not only your audience, but also friends of your supporters, is the first step in launching your effective online advocacy strategy. Use paid acquisition to get your action in front of an audience. It starts with the action! Online Advocacy'

Advocacy 68

Advocacy Online Spam Blogger 68

NetWits

MARCH 20, 2012

Make content scan-able with headings and links that resonate with your audience. Prioritize Content : Your website is a tool that is meant to mobilize your audience…make every pixel count. If you can’t make it, you can download the Nonprofit web design white paper here after today’s event…and comment with your thoughts and ideas!

Websites 168

Websites Tips Evaluation Nonprofit 168

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2017

Before social media, “Influencer Marketing,” was a matter of finding a celebrity who had an affinity for your organization’s brand or programs and the goal was to get them to talk about it with their audiences. Your nonprofit can co-create high quality content that is of value to your audience.

Influence 115

Influence Social Media Marketing Strategy 115

Forum One

APRIL 14, 2021

As chatbots are increasingly seen as a natural way to get information, they can help to build relationships and create authentic experiences between an organization and its target audiences. Generally speaking, traditional online forms are seeing fewer conversions on websites for things such as e-newsletter signups or white paper downloads.

Conversation 61

Conversation Marketing FAQ Nonprofit 61

Forum One

APRIL 28, 2022

As chatbots are increasingly seen as a natural way to get information, they can help to build relationships and create authentic experiences between an organization and its target audiences. Generally speaking, traditional online forms are seeing fewer conversions on websites for things such as e-newsletter signups or white paper downloads.

Conversation 55

Conversation Marketing FAQ Nonprofit 55

AccelEvents

JUNE 11, 2020

Valuable content is relevant to your target audience and offers insights or experiences useful to a particular industry or area of expertise. With a click of a button, they should be able to access product details, demo videos, and white papers. Without it, you will not be able to attract attendees.

Virtual 97

Virtual Support Badge Registration 97

Care2

OCTOBER 25, 2012

Check out these great tips and this insightful white paper from Jonah Sachs, author of Winning The Story Wars , and cofounder of Free Range Studios who joined us for this Care2 webinar along with Justin Perkins, Director of Nonprofit Services at Care2. Vanity – The audience should be the heroes of our story not us as brands.

Story 67

Story Fiji Green Slides 67

Neon CRM

JUNE 8, 2023

You never know who you’re going to get or if those contacts are even a part of your organization’s target audience. An example of a nonprofit lead magnet could be for example, a research white paper. Just make sure the “something exclusive” you’re offering appeals to your target audience!

email 59

email Newsletter Contact Nonprofit 59

Connection Cafe

FEBRUARY 12, 2020

Learn more about higher ed marketing strategy in the free white paper: Your Online Marketing Plan for Higher Education. Editorial and Experience involve people—your audiences. The goal of these quadrants is to create valuable, timely, audience-appropriate content across your organization. Welcome to syllabus week!

Education 44

Education Content Strategy Texas 44

Care2

AUGUST 7, 2014

Care2 and Parachute Digital teamed up to create a White Paper explaining just that! Your audience should be those people who connect with the work that your organization does and actively engage with you.

Effective 59

Effective Strategy Online Advocacy 59

Achieve

DECEMBER 19, 2017

Capturing this data is crucial, though it takes only a few clicks to turn on: Open Reports in your Google Analytics admin dashboard, navigate to the Audience > Demographics > Overview report and click Enable. Events: An action on your site, such as signing up for a newsletter or downloading a white paper. Rai Masuda.

Causes 52

Causes Data Profit Demographics 52

Connection Cafe

JUNE 11, 2014

The timing couldn’t be better for nonprofits ready to explore technology investments because Blackbaud has just released the white paper, Making the Pitch to Nonprofit Leadership: How to Convey and Sell the Need to Invest in Fundraising Technology (I know it’s a mouth full!). Let this white paper help.

Technology 37

Technology Guide Proposal Leadership 37

Whole Whale

MARCH 22, 2022

This article goes through some of the larger trends and audience research around cryptocurrency owners. Typecasting and generalizing any audience, especially donors, is a road to ignorance and will almost certainly hurt an organization’s ability to capitalize on this movement. Crypto donors don’t wear tinfoil hats.

Donor 52

Donor Difference Ukraine Podcast 52

AccelEvents

JUNE 11, 2020

Valuable content is relevant to your target audience and offers insights or experiences useful to a particular industry or area of expertise. With a click of a button, they should be able to access product details, demo videos, and white papers. Without it, you will not be able to attract attendees.

Virtual 52

Virtual Support Badge Registration 52

Nimble AMS

FEBRUARY 3, 2022

You can use data to reach your target audience, understand your members’ needs and encourage better response rates. Professional association resources might include white papers, research articles, blog posts, courses related to industry topics and news that keeps members in the loop with trustworthy educational materials.

Associations 141

Associations Professional Software Tools 141

Tech Soup

OCTOBER 16, 2012

2 for 1, free white paper, or enter them for the raffle. Let your audience type in "I'd like one!" This can be a great place to use polling, learn about your audience, their needs, and increases audience engagement. Do NOT schedule it for more than an hour. People lack attention span and time.

Tips 55

Tips Case Study Poll Audience 55

Forum One

MAY 3, 2021

We help ensure that their digital communications platforms and strategies provide the right information and services in the best format for your audiences. Some RFIs ask for responses to specific questions, request corporate capabilities, or ask for short white papers in order to collect more consistent feedback.

Government 69

Government Websites Proposal Digital 69

Care2

FEBRUARY 12, 2010

A new white paper released by M+R Strategic Services, that studied the Human Rights Campaign fundraising program, suggests that nonprofits need to look at past donation data to identify audiences for high dollar appeals. A good place to start is to pinpoint: Donors who gave more than $50 monthly through a sustainer program.

Case Study 49

Case Study Tips Studies Lesson 49

sgEngage

MARCH 4, 2024

In this article, we share the top insights from Dan Keyworth’s white paper, Higher Education Advancement Technology, to help you make the most of your advancement technology solutions. Philanthropy and external engagement must be given the right importance and focus from the get-go.

Education 91

Education Technology University Blended 91

NonProfit Hub

NOVEMBER 21, 2016

You want to engage your current audience and give them an easy way to share your services, program, or message with others – whether they are sharing via promotional materials, social media, or even email. As you’ve probably guessed, infographics can be a huge asset in your cause marketing campaign. Ask for help.

PDF 28

PDF Statistics Audience Skills 28

Bloomerang

APRIL 12, 2021

While that might work for an Oprah audience, it doesn’t work that well for a nonprofit with limited resources. If you can’t wait, you may want to download this free White Paper: “ Tiering Your Donors: The Key to a Focused Caseload.” . Who Gets an Individual Major Donor Portfolio Cultivation Plan? . It’s pretty simple.

Donor 75

Donor Gift Teach Phone 75

Nonprofit Tech for Good

JANUARY 10, 2022

Building a donor base or subscriber base by collecting contact information from those subscribing to newsletters, white papers, and other resources that you make available. For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose.

Google 348

Google Grant Guide Nonprofit 348

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2012

her work appears on CNN.com and Entrepreneur.com, and the’s the author of a forthcoming white paper from the ZeroDivide Foundation about opportunities to use mobile to help serve and empower people in poor/marginalized US communities. Many feature phones also are web-enabled, so mobile web can broaden your audience.

Mobile 99

Mobile Conference Resource Social 99

Connection Cafe

JANUARY 24, 2020

T hought leadership such as h igh – level reports, white papers or blog posts that introduce or educate the audience to a topic would all be appropriate. When talking about your organization during the Awareness step, y ou’ll want to keep it at a high level.

Arts 28

Arts Culture Museum Organization 28

Connection Cafe

AUGUST 20, 2013

Show your audience not only the date and how they can register, but feature other participant’s current fundraising success, share images from last year’s event to create, feature supporting sponsors, and give a sneak peak to incentives. Read the white paper on Making Event Participants More Successful with Social Media Tools.

Social Media 39

Social Media Share Media Social 39

Forum One

JULY 25, 2023

But while there’s no single approach or platform guaranteed to make meaningful connections with the audiences you care about, there is an underlying strategy we recommend: make your moves data-driven. Unfortunately, in a constantly changing dynamic, there’s no simple answer.

Social Media 75

Social Media Platform Strategy Change 75

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 26, 2006

Another point of intersection here for me is Henry Jenkins recently published 72-page white paper " Confronting the Challenges of Participatory Culture: Media Education for the 21st Century." " He describes what Ian observed what happened with his youth audience.

Participatory 50

Participatory Teen Vlog Mashup 50

Forum One

MARCH 29, 2010

Your content will bring most of your audiences to your site, because they know you or others in the same area are mentioning/linking to you. Whether it’s signing up for a newsletter, signing a petition sent to Congress, or just downloading a white paper, you want to engage with your users. Test, Test, Test.

Adwords 70

Adwords Google Search Test 70

Museum 2.0

JULY 20, 2010

During the ensuing discussion, one woman asked, "Which audiences are least interested in social participation in museums?" I immediately flashed to my work with art museums and staff members' concerns that older, traditional audiences will shy away from social engagement in the galleries.

Teen 49

Teen Social Museum Participatory 49

NTEN

MAY 9, 2011

The next step is to make those data meaningful, relevant and actionable information by communicating them in some way via a channel to an audience. Data Next, communication turns data into information In gathering data, we've only created the potential to inform. Information equals data plus communication.

Data 91

Data New York Government Digital 91

Museum 2.0

AUGUST 20, 2009

In the related world of online image licensing, some museums have done studies of the affect of open digital photo distribution on their revenue from image licensing and have seen flat or positive effects from the actions, not negative ones (see this in-depth paper from the Powerhouse Museum).

Museum 54

Museum Photo Policy Open 54

NTEN

OCTOBER 13, 2010

We did some research around this issue and published a white paper detailing the case for integrating time-honored emergency response expertise with real-time social input. But Craig Fugate, administrator of the Federal Emergency Management Agency (FEMA), reminded the audience of the ultimate goal.

Disaster 89

Disaster Haiti Los Angeles Social Media 89

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2009

The Symposium has several brief white papers about future techologies and education to jump start the discussion: It's Easy To Fall in Love with Technology by Danah Boyd. Audiences won't stick with nonprofits that don't make progress on issues and won't donate to groups that aren't having MAJOR impact.

Virtual 84

Virtual Brain Nonprofit Global 84

NTEN

JANUARY 22, 2009

Your white papers and position statements are likely chock full of data-tables and simple graphs that support their theses. Ultimately, when it comes to visualizing and sharing your data online, there is no substitute for creativity, design sense, analytic and statistical expertise, and a thorough understanding of your audiences.

Policy 36

Policy Data Content Share 36

Get Fully Funded

FEBRUARY 23, 2022

The average nonprofit loses 22% – 30% of email subscribers over the course of a year; which means if you aren’t growing your audience at least 30% per year, your reach is shrinking! What does your audience think about resources you’re proposing? eBook/checklist/white paper/report. eBook/checklist/white paper.

Question 69

Question Effective Donor eBook 69

Nonprofit Tech for Good

DECEMBER 14, 2022

Audience size, breadth, and depth: If your organization has big lists, lots of traffic to your website or blog or social media pages, or big crowds at events, there are many ways to turn this into a donor benefit. Don’t forget the legitimizing effect of being a part of a nonprofit organization. that you can make available?

Donor 337

Donor Sponsor Accessibility Music 337