article thumbnail

Is Your Nonprofit using Google’s Free AdWords Grant?

BoardAssist

As a part of Google Grants, qualifying nonprofits can earn a free advertising budget of up to $10,000 each month to use on AdWords to help promote their website and cause. Others that do know, don’t understand how easy it is to get and use a Google AdWords Grant. Is Your Nonprofit using Google’s Free AdWords Grant?

Adwords 102
article thumbnail

The 15 Minute AdWords Audit

Allegiance Group

So you have inherited an AdWords account and you are tasked to assess the health and efficiency of the account. What does your AdWords account structure look like? What does your AdWords account structure look like? The bottom line is that your AdWords account structure should make controlling performance as easy as possible.

Adwords 72
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Every Nonprofit and Charity Can Use Google Adwords Grants

Wild Apricot

You don’t need to be an expert to figure this all out, but knowing the basics will give you a super start on creating your own Adwords campaigns. Plus, with the right amount of testing and optimizing, you’ll soon become a Google Ads SuperHero!

Adwords 68
article thumbnail

Make it Rain: Using the Google AdWords Grant to Drive Impact

Tech Soup Blog

Why AdWords? Google has a grant that gives $10,000 per month in free AdWords spending for nonprofits that qualify, and unlike most grants, it has a really simple application process. Apply for the Google AdWords Grant. Have goals set up in Analytics and AdWords. Are you sick of working on logframes? Don't fret!

Adwords 81
article thumbnail

How to Use Google AdWords to Get Free Money

BoardAssist

How to Use Google AdWords to Get Free Money. As a part of Google Grants, qualifying nonprofits can earn a free advertising budget of up to $10,000 each month to use on AdWords to help promote their website and cause. However, we are going to focus on Google AdWords for the remainder of the article. Using Google AdWords.

Adwords 45
article thumbnail

12 Things Non-Profits Need to Know About Google Ad Grants

Nonprofit Tech for Good

10) Don’t use Google AdWords Express. Many charities have been steered towards using Google AdWords Express by Google support staff for managing their Google Ad Grants account. AdWords Express is a stripped back version of Google Ads that is ostensibly easier to use, but it is missing important functionality.

Grant 234
article thumbnail

How to Use Google AdWords to Get Free Money

NonProfit Hub

This article was updated in December 2015 to reflect updates to the AdWords program. As a part of Google Grants, qualifying nonprofits can earn a free advertising budget of up to $10,000 each month to use on AdWords to help promote their website and cause. Using Google AdWords. AdWords Express is the basic cookie cutter model.

Adwords 32
article thumbnail

Eight Things Nonprofits Should Know About Google AdWords

Forum One

Well, with Google AdWords you can. However for those organizations wishing to go the extra step, Google AdWords allows you to market your site on a pay per click agreement in areas on the web users are already looking for content related to your's. There Are More Adwords Networks. Google Grants = Free Money.

Adwords 70
article thumbnail

Common Adwords Mistakes

Allegiance Group

Looking for advice on how to elevate your Adwords campaign to the next level? Then, enter each of these terms into a free keyword suggestion tool, like the one that comes with Google Adwords, to identify additional related terms. Let’s start with keyword selection. You will soon have hundreds of words added to your list.

Adwords 50
article thumbnail

Success with Google AdWords (Doesn't Require a Degree)

NTEN

You probably already know that Google Grants gives qualified nonprofits free advertising in the form of Google Adwords, those little ads that appear on the right side of Google search results. On its surface, Google AdWords is a simple system. Tags: adwords Google google grants NPTech NTEN. You should: we cover it often enough!)

Adwords 69
article thumbnail

Damage control on your AdWords campaign

Allegiance Group

When you run a search engine marketing campaign using Google AdWords, much of your success is based on your reputation, measured by “quality scores&# that Google assigns. The same goes for your AdWords quality score - but it can be done! After the jump, learn how NPCA boosted their quality score and saved their AdWords campaign.

Adwords 40
article thumbnail

AdWords: the anti-banner | Beaconfire Wire

Allegiance Group

Yet for all the different ad blocking software out there, I haven’t seen this kind of zeal for blocking adwords (though if you really want to, here’s a client-side way ). 05/17/2010: Method Tweeting: Act I Updates in Your Inbox Beaconfire at Play More of Beaconfire Bloggers photos www. Related Posts What’s in YOUR content?

Adwords 40
article thumbnail

Adwords Reporting on Steroids

Allegiance Group

Look at the ones that seem valuable and corporate them into your Adwords campaign to gain even more visitors. To find information about your existing campaigns, again go to traffic sources and click on the Adwords link.

Adwords 40
article thumbnail

Does Playing Video Games Make You Smarter about Google AdWords Campaigns? Yes!

Beth's Blog: How Nonprofits Can Use Social Media

" The Google AdWords software will suggest keywords. Step 4: Set up Your Campaign in Google AdWords. The click through rate, cost per click , and conversion goal are the best metrics in google AdWords. Google adwords metrics/reports tell you about what's happening with the campaign. Google AdWords Tips.

Adwords 68
article thumbnail

Google AdWords Help? Don't Miss NTEN Webinars!

Beth's Blog: How Nonprofits Can Use Social Media

If you want a killer intro and more advanced session on Google AdWords, sign up now ! Okay, I missed the one today, but there's a recording.

Adwords 50
article thumbnail

How To: Evaluate AdWords Performance

NTEN

On the Google Grants team, we receive a lot of questions from grantees on how best to evaluate their AdWords performance. In general, you should use the data that flows into your AdWords account to evaluate performance. Then follow the instructions in the AdWords Help Center entry on scheduling Keyword Performance Reports.

Adwords 47
article thumbnail

Smart Choices for the best of PPC

Confessions of a Non-Profit Executive Director

However, this does not have to be the case, as Google AdWords can work for you. You can always increase your budget once you become an AdWords ninja. Manage your AdWords account and learn its different features, giving you access to all your management tools and reports. Don’t forget to run AdWords reports.

Adwords 52
article thumbnail

Google now denies program to nonprofits they used to serve

Judi Sohn

Before the new consolidated Google for Nonprofits launched in March, an organization had to apply separately for the nonprofit/education edition of Google Apps, Google AdWords, Google Earth and YouTube. Google has always had very strict eligibility requirements on Google Grants/donated AdWords. With good reason. Google won’t say.

Nonprofit 150
article thumbnail

What's In Your Back Office?

Blue Fox

Here are some of my favorites: - Microsoft - Google Suite & AdWords Grants - Tech Soup (discounts on hardware and even free software licenses) Careful, thoughtful investments in your back office tech is an essential part of an intentional approach to IT.

Adwords 78
article thumbnail

2009 NTC Preview: Kristie Ferketich on Google Adwords

NTEN

Every Adwords user out there can agree on one thing: there's no one answer when it comes to Adwords. Not only do they give NTEN members priority treatment for new Google Grants accounts, they've also shared their Adwords secrets in our Adwords webinar series. But how do you make pixie dust, anyway?

Adwords 36
article thumbnail

Nothing succeeds like success, especially with AdWords | Beaconfire Wire

Allegiance Group

This AdWords help center page gives the details – last year , Google decided to release this information to the public. And once you get a strong set of adwords with a high quality score, you’ll likely see a virtuous cycle of increasing ad position, lower prices, and more clickthroughs. Comments are closed.

Adwords 40
article thumbnail

Google AdWords for Nonprofits: 10 Tips About Keywords - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

It should be noted, however, that while Google Adwords is one potential source of advertising for nonprofits, the volume of response from its campaigns to date have been lackluster. An article from SiteProNews , by Leighton James explains 10 costly mistakes to avoid when launching your AdWords campaign.

Adwords 51
article thumbnail

Member Appreciation Winner: Google AdWords for You?

NTEN

As the second week of Member Appreciation month starts to wind down, I'm glad for the opportunity to discuss today's particular NTEN give-away: AdWords for Dummies , courtesy of Jossey-Bass/Wiley publishers. That means you can use AdWords marketing for free. Get the AdWords for Dummies book , using your 20% member discount from Wiley.

Adwords 36
article thumbnail

Nonprofit Analytics: Overview and 13 Analytics for Your Org

DNL OmniMedia

Google AdWords Analytics. Integrate your Google AdWords account with Google Analytics to see AdWords data alongside your other site analytics. While you can learn a lot from AdWords data, we recommend starting by focusing on the following metrics: Clicks per campaign.

article thumbnail

The effect of the Burma cyclone on Google AdWords buys within the NGO community | Non-Profit Tech Blog

Confessions of a Non-Profit Executive Director

Clearly, opportunistic nonprofits could hijack the concern that donors rightly have for Burma and do a quick Google AdWords buy to redirect possible donations to their organization. It could also very well be the case that Google is just allowing the AdWords buys to ride for now without any cherrypicking on its end.

Burma 40
article thumbnail

New Screencast: Google AdWords and SalesForce Integration

Beth's Blog: How Nonprofits Can Use Social Media

I am not a SaleForce expert, nor had I ever had an opportunity to use Google AdWords (I couldn't afford to pay for the ads.) SME Expertise Be Appreciated, Be Damned: The biggest time suck for me in creating screencasts is when I've worked on a project where I don't have the expertise on the software or the process.

article thumbnail

Four Ways To Use Paid Search For Small Business Growth

Confessions of a Non-Profit Executive Director

Google Adwords and Bing respectively) for advertisers (or whichever businesses) to buy and place keyword search ads on Google and Bing (search engine) respectively. A Google Adwords optimization specialist (with a comprehensive guide) is required to manage the advertising program and marketing budget on a daily basis.

Search 40
article thumbnail

Help I Just Lost My Google Ad Grant

Beth's Blog: How Nonprofits Can Use Social Media

The Google Ad Grants program gives nonprofits up to $10,000 per month in free in-kind AdWords across the search network through the Google for Nonprofits platform. The Google AdWords customer service team is awesome and has been fielding our calls and emails regularly. We’ve posted the exact email at the bottom of this post.

Grant 79
article thumbnail

Get Help in Telling the Story of Your Nonprofit's Impact

Tech Soup Blog

O'Fallon, Missouri: Learn How to Apply for a $10,000 per Month Google AdWords Grant. O'Fallon, Missouri: Learn How to Apply for a $10,000 per Month Google AdWords Grant. Austin, Texas: Google AdWords for Nonprofits. O'Fallon, Missouri: Learn How to Apply for a $10,000 per Month Google AdWords Grant.

article thumbnail

Telling Your Story: NetSquared #Storymakers2017 Workshops for Nonprofits

Tech Soup Blog

Laredo, Texas: For Nonprofits: Get $10,000 per Month from Google AdWords. O'Fallon, Missouri: Learn How to Apply for a $10,000 per Month Google AdWords Grant. O'Fallon, Missouri: Learn How to Apply for a $10,000 per Month Google AdWords Grant. Austin, Texas: Google AdWords for Nonprofits. Saturday, August 5, 2017.

article thumbnail

When Members Do THIS, Can I Automatically Do THAT?

Joy of Membership

Add to Google Adwords. Add to Another Workflow. Remove from a Workflow. Send an Internal Notification. Charge a credit card. Update Appointment Status. Add a Task. A dd to Google Analytics. Update Contact Field. Add to a Custom Audience on Facebook. Add to Conversion API on Facebook. Give Access to a Membership. Remove Access to a Membership.

article thumbnail

Supercharge Your Nonprofit Tech Powers with NetSquared

Tech Soup Blog

From WordPress to Google AdWords to big data, we're planning events dedicated to making you the fastest and most powerful nonprofit techie you can possibly be. Seattle, Washington: Advanced Google AdWords for Nonprofits. Denver, Colorado: AdWords Meetup. So join us and check one resolution off your list for 2015!

article thumbnail

Google for Nonprofits

Wild Apricot

If approved, you can access their suite of product offerings designed for nonprofits, including up to $10,000 a month in advertising on Google AdWords to reach more donors; free or discounted Google Apps ; and premium features.( read more ).

Nonprofit 110
article thumbnail

Google Launches Google for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

The question reminded of a screencast I created back in 2007 for NTEN and Salesforce Foundation that covered Google Adwords campaigns). The advice: micro-targeting works best. I think there is a lot of opportunity for nonprofits to share their practices around creating campaigns. More about the launch from Rohit Bhargava and Mashable.

Nonprofit 117
article thumbnail

Online Fundraising Strategies: Nonprofit Marketing Link Roundup

Nonprofits Source

8 6 Mistakes To Avoid When Creating Your Next Google Adwords Campaign. Google Adwords has been a driving force in this arena, by providing detailed reports to measure returns on investment. Making it even more attractive, eligible nonprofits can receive up to $10,000 in Adword grants. Online advertising is exploding right now.

article thumbnail

Digital Fundraising Strategies: Nonprofit Marketing Link Roundup

Nonprofits Source

8 6 Mistakes To Avoid When Creating Your Next Google Adwords Campaign. Google Adwords has been a driving force in this arena, by providing detailed reports to measure returns on investment. Making it even more attractive, eligible nonprofits can receive up to $10,000 in Adword grants. Online advertising is exploding right now.

article thumbnail

What Google’s Ad Grant Changes Mean for Your Nonprofit

Achieve

Maximize conversions bidding is an AdWords smart bidding strategy that automatically determines the optimal CPC bid to help get the most conversions for AdWords campaigns while also ensuring your organization adequately spends its budget,” Aine Creedon for. Maximize conversions. ” Nonprofit Quarterly. Visit Google’s support page.

article thumbnail

Five of Our Most Popular Blog Posts of 2015

BoardAssist

As a part of Google Grants, qualifying nonprofits can earn a free advertising budget of up to $10,000 each month to use on AdWords to help promote their website and cause. Others that do know, don’t understand how easy it is to get and use a Google AdWords Grant. Is Your Nonprofit using Google’s Free AdWords Grant?

Adwords 45
article thumbnail

AdWords-Style Widget Recommends Related Ways to Take Action - Social Actions

AFP Blog

AdWords-Style Widget Recommends Related Ways to Take Action - Social Actions: "Social Actions is proud to announce the launch of a revolutionary widget that recommends to readers of your blog or website related ways to take action.The widget automatically identifies the keywords on any page and lists social change campaigns related to the stuff you're (..)

Widget 20
article thumbnail

Online Fundraising Checklist: Opportunities You Can’t Afford to Miss

sgEngage

Use a mobile online donation form integrated with Google AdWords so you can track transaction-specific conversions to better analyze your marketing efforts and donor acquisition. Take your online fundraising beyond email by leveraging other channels like texting, digital ads, and DRTV (direct response TV).