Association Analytics

MAY 20, 2024

There are a few key data-driven strategies that can help to enhance an association’s financial outlook and member engagement including: Identifying Audiences – Effective non-dues revenue strategies begin with a deep understanding of your association’s audience.

Associations 169

Associations Poll Industry Stream 169

Whole Whale

APRIL 5, 2024

By identifying potential partners, ensuring compliance, and measuring impact, nonprofits can maximize the effectiveness of their digital advertising efforts. Google Ads Transparency Report: [link] Provides ad spend data across different advertiser industries and political entities. May not allow visibility into US ads.

Library 104

Library Influence Demographics Nonprofit 104

Forum One

JANUARY 20, 2022

As we are closing in on the end of January, you have likely be finalizing your nonprofit’s digital strategy plans. Over the past year, you and your team devoted time and resources to optimize your digital platforms, social media and email marketing to support your organization’s goals and overall mission. Conversion rates (e.g.,

Metrics 74

Metrics Digital Strategy Rate 74

Classy

JUNE 23, 2021

Fundraising benchmarks help you elevate where your current strategy shines compared to peers in the sector. After you’ve soaked in the full report, use this SlideShare to easily and strategically elevate findings that align with your nonprofit board’s priorities. Download Now: The State of Modern Philanthropy 2021.

Slideshare 56

Slideshare Benchmark Share Fundraising 56

EveryAction

MAY 30, 2023

Your technology can help you build a solid virtual turnout by supporting an omni-channel marketing campaign to promote your event—this is an effective strategy for delivering your message to your audience wherever they are. We’ll be rooting for you! Looking for more ways your technology can boost your advocacy program?

Virtual 163

Virtual Advocacy Channel Mobile 163

EveryAction

SEPTEMBER 7, 2022

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. Here are a few tips from Alras Digital and Raise the Roots. Alras Digital.

Communication 130

Communication Practice Program Instruction 130

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report.

Action 74

Action Report Practice Fundraising 74

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% Are there 2020 trends that we will continue to see in 2022?

Online 95

Online Fundraising Benchmark Adwords 95

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”.

Facebook 215

Facebook Raise Fundraising Audience 215

Neon CRM

AUGUST 24, 2023

This is where the increasing amount of nonprofit sector research reports can help. Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. This article will dissect the different types of nonprofit sector reports you may come across in your own research.

Hype 52

Hype Research Marketing Benchmark 52

M+R

JUNE 5, 2023

Along with Richard Vigurie, they honed an analog skill every politically active organization now tries to do digitally: find your people and activate them. Receptive and swayable audiences are becoming harder and harder to reach. Looking for benchmarks? We’ve got some Benchmarks. Gold standard advocates.

Conservancy 80

Conservancy Influence Mail Headline 80

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

Forum One

MAY 13, 2021

In this post, we focus on the processes and technology of migrating your government services to digital. This should include your goals, what the system needs to accomplish, other systems it will integrate with, and reporting requirements. Streamlining and improving your processes. You can’t improve what’s not being measured!

Government 51

Government Process Service Technology 51

M+R

JANUARY 11, 2022

Overall, groups were split on whether they raised more or less overall digital revenue than end-of-year 2020 — in fact, our sample was split exactly 50/50! Were there certain audiences/donors who gave fewer gifts and certain audiences/donors who made larger gifts? Related Links: Come join Benchmarks 2022! Kinda like…2021.

Fundraising 108

Fundraising Gift Sample Benchmark 108

Forum One

JUNE 9, 2023

This year, Forum One took home three gold, two silver, two bronze, and one merit award in the website, apps, and interactive, and annual report categories. Forum One helped the AARP Livability Index meet the needs of their audiences with an easier-to-use website and accessible data that informs consumer and policy decisions nationwide.

Award 71

Award Colorado Washington Wisconsin 71

Media Cause

MAY 8, 2023

Advertising can be an effective way to help grow your nonprofit’ s digital footprint, complement your current organic marketing efforts, and be an essential, part of your integrated marketing strategy. There are tons of online resources that share benchmarks for specific channels and industries—like Wordstream and TechSoup.

Tips 52

Tips Organization Channel Benchmark 52

Kindful

JANUARY 5, 2022

The Nonprofit Advertising Benchmark Study is a report from Whole Whale , a B Corp digital agency that works with nonprofit and social impact organizations. That’s why we call this study the Nonprofit Advertising Benchmark Study. Their mission is to show great movies that entertain and enlighten their audience. .

Studies 87

Studies Music Benchmark Museum 87

sgEngage

JUNE 30, 2023

Table of Contents The Impact of Nonprofit Marketing Types of Nonprofit Marketing Nonprofit Digital Marketing Breakdown What Challenges Do Nonprofit Marketers Face? According to our Annual Luminate Online® 2021 Benchmark Report , more than 770 social good organizations collectively raised over $1.8

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

M+R

JULY 27, 2023

Read time: 5 minutes Most nonprofits, even the smallest ones, include supporter cultivation in their messaging mix — the occasional thank-you email, an annual impact report, maybe a robocall at year end. That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks.

Fundraising 52

Fundraising Test Advocacy Metrics 52

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Liking mentions and replies, when appropriate, shows your audience that a real person is managing your Twitter account. Twitter is not for every nonprofit.

Twitter 343

Twitter Practice Social Media Nonprofit 343

Classy

JULY 28, 2021

At the same time, introduce tools and strategies that increase your revenue and grow your audience. Our latest report, The State of Modern Philanthropy 2021 , elevated data trends from over 4,800 nonprofits to consider when establishing a modern donation experience. See What’s New In Fundraising.

Experiment 93

Experiment Donation Ideas Create 93

sgEngage

DECEMBER 27, 2021

Either way, it’s important to go into 2022 with a strong digital fundraising strategy to take advantage of an increasingly more captive online audience. . It seems inevitable that Facebook fundraising will represent a piece of all nonprofits’ digital fundraising pie, so what are fundraisers and donors using the platform for?

Platform 94

Platform Facebook Tips Social Media 94

Socialbrite

OCTOBER 6, 2022

Donors are still eager to support the organizations and causes they care about, yet they expect to be engaged differently — often through digital channels. As noted in the 2021 M+R Benchmarks Study , nonprofits enjoyed a 32% bump in revenue from online sources from 2019 to 2020. Nurture donor relationships through digital channels.

Fundraising 69

Fundraising Statistics Paypal Retention 69

M+R

DECEMBER 13, 2022

If you’re just getting up and running with ads, check on your Meta Ads Manager Account , a tool to run and report on ads for Facebook and Instagram. It also offers audience insights and traffic information that can be helpful for targeting your ads! For ads tracking and more, we highly recommend Google Analytics. those KPIs.

Fundraising 82

Fundraising America United States Track 82

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2013

With the digital communications landscape evolving at light speed we wanted to track challenges, leadership attitudes, measurement strategies and 2014 investment plans. More than 25% remain “daunted by the technical aspects” of managing digital communications across various platforms. Future Investment Plans. keep spending level.

Social Media 106

Social Media Arts Social Attitude 106

NTEN

MAY 20, 2013

Last month we released our seventh annual report on nonprofit investment and practices regarding technology. You can download the complete report here , and don''t forget the companion online benchmarking tool , where you can compare some of your organization''s data against your peers in our research.

Ratio 85

Ratio Report Technology Roles 85

Pamela Grow

JUNE 28, 2023

Well, here’s another mind-blowing stat: Radicati Group reports that there are over 4 billion email users worldwide, and that number is projected to reach 4.6 of their total audience. The 2023 Neon One Nonprofit Email Report noted that the average nonprofit’s email list has 4,191 contacts. billion by 2025.

email 52

email Rate ROI Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Observation is not just scanning or browsing, but looking at another organization’s practice with a critical thinking lens and gaining insights. Along with benchmarking – that is comparing your organization’s numbers with an industry average or simply another similar organization or two is great.

Charity 128

Charity Lesson Marketing Digital 128

Nonprofits Source

JANUARY 23, 2023

As digital marketing experts ourselves, we’ve seen the potential search engine marketing holds. By developing a smart Google Grants management strategy, you can reach new heights with your digital marketing. For one, digital giving is on the rise. First and foremost, find agencies that offer the exact services you need.

Grant 52

Grant Google Management Guide 52

Forum One

MAY 11, 2021

MarTech) is constantly evolving with new products coming onto the market daily to address organization and audience needs. One of the most important benefits to creating a MarTech stack is the ability to break down data silos and fully integrate all your tools into a digital ecosystem. Marketing technology (aka.

Tools 53

Tools Tips Integration Evaluation 53

Amy Sample Ward

APRIL 23, 2011

One of the findings that stood out to us: Only 40% of respondents reported that their organization has some type of formal technology plan. And much less than that (22%) reported that their organization had ever evaluated Return on Investment (ROI) of technology projects or programs."

Web 114

Web Map Bookmarking Conversation 114

Forum One

NOVEMBER 21, 2022

Our role is to understand our clients and their audiences and build the right solution with them—not for them. Through an internal compensation review, as well an external one to benchmark against market rates, we are actively evaluating our current salary structures to ensure that they are equitable across the organization.

Survey 58

Survey Evaluation Accessibility Practice 58

Whole Whale

AUGUST 25, 2021

Giving Report. Giving Report. Marketing is missing the audience. In a digital world, email may be a coveted marketing method, but old-school mail is still very effective too. To be most effective in direct mail, make sure to know your audience, target your mail, and choose the right mailer design. 2016 Stats.

Stats 96

Stats Trend Mail Fundraising 96

Bloomerang

DECEMBER 19, 2023

According to a National Council of Nonprofits report , the vast majority of nonprofits operate at the grassroots level, and 88% have budgets less than $500,000. Top Free Fundraising Software Solutions Fundraising software solutions are tools nonprofits can use to accept online donations and report on giving trends.

Software 87

Software Free Tools Adobe 87

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 2, 2019

About two in five nonprofits (42 percent) report researching AI but less than a third (28 percent) said that AI is either deployed, in the implementation phase, or experimental. The survey will be implemented regularly to benchmark adoption of AI. We also need to look at the broader impact on civil society.

Phase 87

Phase Global Nonprofit Colorado 87

NTEN

JULY 12, 2011

Last week, my new colleague, Amanda, introduced the Daum Foundation , a Korean-based foundation helping Korean nonprofits use digital media more effectively for their causes. In trying to locate this number, I realized there isn't any reporting yet on the adoption of text messaging for communications purposes by U.S. Sound familiar?)

United States 68

United States Social Network Channel Network 68

DNL OmniMedia

OCTOBER 13, 2020

As with other digital fundraising strategies , technology plays a large role in determining your success. Step 1: Define the audience you’re targeting. Some organizations choose to work with consultants to identify the ideal audiences to fulfill their goals. Step 2: Identify and analyze prospects that fit your audience.

Effective 98

Effective Management Guide Fundraising 98