The Modern Nonprofit

JUNE 20, 2023

Estimated Reading Time: 3 minutes From Events to Online: Adapting Traditional Fundraising Methods for the Digital Age In the grand theatre of nonprofit work, fundraising is the showstopper act. Yet, for many nonprofits, the shifting backdrop of the digital age is presenting new challenges and opportunities.

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Method Digital Online Fundraising 88

Forum One

AUGUST 19, 2021

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.

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Test Audience Research Interview 84

Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2014

Meanwhile, digital technology has changed the game. We’re far more connected to stories and information than we have ever been, yet the noise and ubiquity of the digital world makes it harder to surface and share personal stories of change and impact. Could funders prioritize storytelling as a reporting and evaluation mechanism?

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Storytelling Digital Report Impact 115

Nonprofit Tech for Good

DECEMBER 2, 2023

Exciting fundraising trends on the horizon for 2024 include peer-to-peer fundraising, giving flexibility, digital wallets, unconventional and emerging donors, and AI being used in fundraising. This group is known for vetting an organization by looking into their impact reports and online presence.

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Trend Fundraising Digital Celebrate 303

Whole Whale

NOVEMBER 8, 2022

Nonprofit annual reports play an important role as we head into the end of the fiscal year or the onset of giving season. Although they are not an IRS requirement, compelling annual reports can sway potential donors and show current donors how their money is helping your organization to make an impact. DREAM (formerly Harlem RBI).

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Report Template Org Nonprofit 85

Forum One

AUGUST 16, 2023

Though annual reports can come at any time, a key component of finishing the calendar year off strong is to ensure that you are reporting on what you’ve achieved and identifying where there is room to grow. Often, this is a much more in-depth and detailed report that you use to compare against various KPI targets.

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Nonprofit Tech for Good

APRIL 5, 2024

It should be mobile-responsive, attractive, and include features like: Online registration with secure payment processing Customizable text, imagery, and URL The ability to collect donations Sponsor onboarding and digital exposure Live leaderboards 1. Partner marketing. Online Registration is Expected It’s an online world.

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.orgSource

APRIL 1, 2024

Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. Data management platforms are constantly improving their user-friendliness, flexibility, and reporting capacity. You need multiple eyes scanning the digital landscape to stay abreast of current and emerging trends.

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Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. With in-person events postponed for the foreseeable future, digital opportunities own the stage. . Are you ready to innovate? .

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The MatrixFiles

MARCH 25, 2024

Does this audience represent an additional 1%, 10% or 20% of what could be your total sales? Does your AMS have an abandon report that tells you who started to convert but abandoned? Once you have some answers, work with your team and/or digital partner to make your customer journeys better. Hard to know. Keep tweaking.

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Generation Registration Associations Amazon 264

Forum One

JUNE 29, 2021

As we head into the summer months, it’s the right time to start thinking about your 2021 nonprofit online annual report. At this point in time, nearly all mission-driven organizations produce a digital version of their annual report. This annual report combines a digital interactive experience with a hard-copy report.

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Report Online PDF Nonprofit 64

Forum One

NOVEMBER 1, 2022

We’re continuing to explore the ideas sparked at the Digital Impact Summit this fall when we were joined by more than 200 leaders and doers from the nonprofit and public sectors who shared what’s working and what’s not within their organizations. Case in point: The Nation’s Report Card. Communications and awareness.

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Digital Strategy Student Education 56

.orgSource

OCTOBER 1, 2023

Our expanding digital options are increasingly paired with the desire for connection. It gives your audience a voice, agency, and the all-important opportunity to ask questions. Drift Research Report) Businesses that adopt conversational marketing are 80% more likely to retain customers. I frequently write about Association 4.0

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Las Vegas Conversation Cancer Offline 251

Forum One

NOVEMBER 8, 2023

As we enter the new year, it’s time to look ahead to your comprehensive 2024 digital communications plan. This strategic roadmap will steer your organization toward success in the ever-changing landscape of digital communication. Ask yourself, “What is my audience saying?” A successful plan is a realistic plan.

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Communication Digital Map Leadership 46

Forum One

OCTOBER 19, 2022

With this natural beauty all around and the company of my nearly 18-year-old son, the scene above is not an ideal one for drifting to work thoughts, but I couldn’t ignore the lessons this amazing hike held for navigating in digital spaces. They present a bunch of stuff with a search box and some filters and let the audiences have at it.

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Digital Design Blended Utah 53

Saleforce Nonprofit

NOVEMBER 22, 2021

It was seemingly a year and forever ago when we last wrote about nonprofit trends reports. Our latest 4th edition of the Nonprofit Trends Report reflects a set of organizations struggling with this imbalance while navigating a rapidly-changing future. However, our report found that perception and reality often clash.

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Trend Report United Kingdom Australia 111

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use paid media to target your ideal donor.

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Digital Practice Donor Strategy 52

Forum One

JANUARY 20, 2022

As we are closing in on the end of January, you have likely be finalizing your nonprofit’s digital strategy plans. Over the past year, you and your team devoted time and resources to optimize your digital platforms, social media and email marketing to support your organization’s goals and overall mission. Conversion rates (e.g.,

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Metrics Digital Strategy Rate 73

Achieve

AUGUST 12, 2021

Millennial Impact Report. Communicate with your audience by showing engaging photos of your work or a testimonial. Ask them to think about their connections to your cause, share anything they’ve helped accomplish for your mission, and do their best to tell their stories in a compelling way that resonates with their audience.

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Audience Tips Fundraising Social Media 82

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. This is where EveryAction comes in!

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Benchmark Digital Trend Report 62

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report.

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Action Report Practice Fundraising 75

Forum One

DECEMBER 1, 2021

“Digital transformation” may sound grandiose, but it just means the people, processes, and systems that leverage digital tools to help organizations realize impact. But that transformation was imposed without warning and caused many organizations to react rather than plan, pouring digital water on fires.

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Trend Digital Data Storytelling 67

EveryAction

FEBRUARY 8, 2023

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. Fresh Eyes Digital Donors, volunteers, and supporters are the lifeblood of many nonprofit organizations.

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Demonstration Impact Support Story 192

Whole Whale

APRIL 5, 2024

By identifying potential partners, ensuring compliance, and measuring impact, nonprofits can maximize the effectiveness of their digital advertising efforts. Google Ads Transparency Report: [link] Provides ad spend data across different advertiser industries and political entities. May not allow visibility into US ads.

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Library Influence Demographics Nonprofit 104

Forum One

AUGUST 12, 2021

Here are our top tips for tuning up your digital fundamentals in advance of the most important fundraising season of the year. Know and grow your audience. Is key information from your annual report easily accessible? Are people coming to your donation page from your Facebook posts or your emails? Pull it all together.

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Digital Fundraising Analytics Offline 86

Nonprofit Tech for Good

JULY 30, 2023

In the digital age, where information travels rapidly and online interactions shape public perception, nonprofits that prioritize their online presence build trust, attract support, and foster long-term engagement. Powerful storytelling is the key.

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Storytelling Action Roles Hunger 234

M+R

APRIL 24, 2024

Total advertising investment — including both digital and non-digital channels — increased by 13%. While search remains the most reliable platforms, nonprofits are experimenting with connected TV, digital audio, and other emerging channels. Nonprofits more than doubled TikTok audiences in 2023, while Twitter/X fans declined.

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Benchmark Studies Ireland Metrics 69

Volunteer Hub

OCTOBER 16, 2020

Your nonprofit’s digital presence is more important now than ever in order to reach donors and raise funds. One thing we know for sure is that technology and digital marketing are more central than ever to nonprofits’ strategies. Focus on digital fundraising efforts. Report and data analytic tools. Ready to learn?

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Digital Tips Virtual Alternative 86

EveryAction

SEPTEMBER 7, 2022

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. Here are a few tips from Alras Digital and Raise the Roots. Alras Digital.

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Communication Practice Program Instruction 130

Forum One

MAY 6, 2021

There are a number of drivers for migrating your government services to digital such as the Integrated Digital Experience ACT (IDEA). Start with thinking about what services you have that are digital or need to move to digital. The biggest advantage of digital modernization—by far—is that you can have a bigger impact.

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Government Digital Service System 49

EveryAction

MAY 30, 2023

Your technology can help you build a solid virtual turnout by supporting an omni-channel marketing campaign to promote your event—this is an effective strategy for delivering your message to your audience wherever they are. We’ll be rooting for you! Looking for more ways your technology can boost your advocacy program?

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Media Cause

JUNE 30, 2022

If you work in digital media, you’ve probably encountered this confusion a handful of times. . When you pull a report in Excel or Google Sheets, it’s informative and just makes sense! When you pull a report in Excel or Google Sheets, it’s informative and just makes sense! Now picture the alternative. Let’s get started! .

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Report Build Media Channel 52

Association Analytics

MARCH 1, 2023

From inflation to the increasing expectations of consumers and employees, to the continuously changing digital space, there are a lot of factors that might be currently impacting your association. With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue.

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Associations Product Virtual Survey 320

NTEN

FEBRUARY 11, 2015

What does digital strategy look like in your organization? In collaboration with Care2 and hjc , we are excited to release the first ever 2015 Digital Outlook Report that captures the digital strategy landscape in nonprofit organizations, as well as strategies in 2015 for staffing, tactics, tools, and more.

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Digital Report Oracle Case Study 36

Association Analytics

JUNE 21, 2023

Older models tended to be AMS-centric, leading to siloed data, static reports, and that trapped feeling. 9: Your Data Is Not Readily Available Challenge : You need to put a report together by the end of the week, but the person who has access to the data you need is out on vacation for the week. Make it simple for your audience.

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Associations Challenge Data Taxonomy 319

Nimble AMS

JUNE 13, 2023

According to the latest Community Brands Association Trends Research , 53% of association professionals report that enhancing the member experience is their most important business objective. While only 24% of professionals report investing in personalization technology, 34% say they plan on investing in the future.

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Experiment Captivate Model Associations 126

Forum One

JULY 27, 2021

Though it has changed in shape during the pandemic, here are seven tips on how to use your digital ecosystem to enhance your fundraising. As people are spending more and more time online, digital fundraising is vital for mission-driven organizations to achieve and surpass goals. . Which digital channels get you the most traction?

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Digital Tips Fundraising Evaluation 47