NonProfit PRO

JANUARY 19, 2023

TechSoup and Tapp Network released the results of the 2022-2023 Nonprofit Digital Marketing Benchmark Report, which reveals the strategies used by over 100 nonprofits in 2022 and their plans for improvement in 2023.

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Report Marketing Benchmark Technology 245

M+R

APRIL 29, 2024

We launched our latest Benchmarks report last week and, as promised, it was a candyland of useful information about digital ads, email, mobile messaging, social media, web performance, and more (also, there was a real candyland at the launch party!). If you missed it, no need to be SORRY…. RSVP here !

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Benchmark Game Ireland New York 66

M+R

APRIL 24, 2024

The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. Total advertising investment — including both digital and non-digital channels — increased by 13%. About half of M+R Benchmarks participants reported working with social media influencers in 2023. Sign up now!

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Benchmark Studies Ireland Metrics 69

Nonprofit Tech for Good

MARCH 20, 2024

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful online fundraising strategy. M+R Benchmarks ] 25% of online donations were made on a mobile device in 2022. [ increase in revenue. billion—only 0.6%

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Statistics Online Fundraising Benchmark 238

M+R

APRIL 16, 2024

Hey data friends, it’s our favorite time of the year, the birds are singing, the flowers are blooming, you can sip your iced coffee outside and read Benchmarks ! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA? This made the Benchmarks’ website data much more difficult to analyze.

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Benchmark Analytics Google Comparison 40

Tech Soup

JANUARY 20, 2023

Between June and September of 2022, TechSoup, in partnership with the digital marketing and technology agency Tapp Network, built the Nonprofit Digital Marketing Benchmark Survey. We compared the findings to those gathered in the 2020-2021 Nonprofit Digital Marketing Benchmark Survey and Report.

Benchmark 101

Benchmark Marketing Technology Survey 101

M+R

APRIL 27, 2023

The maître d’ has called your name, the table is set, and the napkins are folded up like fancy little swans: it’s time to dig in to a year’s worth of M+R Benchmarks charts, findings, and insights at mrbenchmarks.com ! The interdependence of email and digital ads programs has never been more clear. Sign up for the webinar now.

Benchmark 101

Benchmark Studies Social Media Chart 101

M+R

JULY 6, 2021

The first-ever Benchmarks UK supplement has hit international newsstands! Discussion of the digital space is often quite dominated by a US-centric perspective, but the kind of data we share in Benchmarks is only useful to the extent that it’s relevant to your experience. Other stories required a bit more in-depth reporting.

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Benchmark Headline FAQ Rate 97

Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Why Quarterly Impact Reports?

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Trend Digital Marketing Fundraising 323

Nonprofit Tech for Good

JULY 4, 2023

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the website statistics listed below can guide your nonprofit in creating and maintaining a website that maximizes the user experience and fundraising success. 2023 Nonprofit Tech for Good Report ] 28% use email subscribe popups on their website.

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Statistics Websites Benchmark Drupal 246

Nonprofit Tech for Good

APRIL 2, 2018

The reports listed below are a small sampling of some of the research available to nonprofits, NGOs, and charities worldwide. If you would like to suggest a specific report be added to the list, please contact Heather Mansfield. Most of the reports listed are based on U.S. 2018 Global NGO Online Technology Report :: Download.

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Research Report NGO Asia 260

Tech Soup

FEBRUARY 15, 2023

Last year TechSoup partnered with the digital marketing and technology agency Tapp Network to analyze data on six core aspects of digital marketing most relevant to nonprofits and the challenges they face. We're pleased to share these findings in the 2022-2023 Nonprofit Digital Marketing Benchmark Survey and Report.

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Benchmark Websites Nonprofit Survey 66

Tech Soup

FEBRUARY 10, 2023

TechSoup, in collaboration with Tapp Network, sought to discover just how nonprofits were doing this in 2020 by conducting the 2020-2021 Nonprofit Digital Marketing Benchmark Study and Report. Now, almost two years later, we revisited the same topics to see how technology and digital tactics are being used in the industry.

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Benchmark Nonprofit Industry Collaboration 66

Nonprofit Tech for Good

JANUARY 9, 2020

Ngonzi on Twitter and LinkedIn and register for her upcoming on March 24, Digital Storytelling to Access, Attract and Activate U.S. According to the 2019 Giving USA Report , American donors gave an estimated $427.71 The next step is for the organization to craft and disseminate a story through the “digital storytelling ecosystem:”.

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Storytelling Accessibility Activities Active 264

Nonprofit Tech for Good

APRIL 5, 2019

The reports listed below are a small sampling of the research available to nonprofits, NGOs, and charities worldwide. If you would like to suggest a specific report be added to the list, please contact Heather Mansfield. Most of the reports listed are based on U.S. 2018 Global NGO Technology Report :: Download.

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Report Professional Marketing NGO 238

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits.

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Benchmark Digital Report Learning 81

Nonprofit Tech for Good

JUNE 1, 2021

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. Being overly cautious about sending email is detrimental to your digital marketing and fundraising strategy. Why the Open Data Project?

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email Marketing Data Digital 334

Care2

MAY 11, 2023

The Digital Outlook Report is authored by hjc , based on data and findings from Fundraise Up , Care2, Tatango and over 1,000 charitable and nonprofit organizations. Register for the recording and visit digitaloutlookreport.com to download the report before the webinar. Are you ready to see how your organization compares?

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Digital Report Benchmark Retention 36

Nonprofit Tech for Good

APRIL 2, 2020

While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. However, when it comes to online or digital donations, many people take a one-size-fits-all approach.

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Metrics Digital Marketing Retention 318

M+R

APRIL 27, 2022

Pack your bags, lock your tray table, and fasten your seatbelt: the 2022 M+R Benchmarks Study is ready for takeoff. We’ve put a year’s worth of data from 187 amazing nonprofit partners through the X-ray machine, and we’re ready to take you on a tour of digital ads, social media, email, web traffic, and more. .

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Benchmark Studies PDF Analysis 85

M+R

APRIL 29, 2021

There’s no wrong way to dig into our annual Benchmarks Study, covering digital programs from marketing to fundraising to advocacy. Others prefer a sense of community and the chance to ask questions, and a few hundred of them joined us for a Benchmarks webinar yesterday. . Audiences grew across all digital channels.

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Benchmark Hunger Headline FAQ 77

M+R

APRIL 22, 2021

We are excited to report that the 2021 M+R Benchmarks Study is ready for you. Thanks to contributions from 220 amazing nonprofit participants, this year’s Benchmarks Study covers detailed data including digital ads, social media, email, web traffic, mobile messaging, and more. . Audiences grew across all digital channels.

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Benchmark Studies Hunger FAQ 92

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. This is where EveryAction comes in!

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Benchmark Digital Trend Report 62

Nonprofit Tech for Good

OCTOBER 27, 2019

The third edition of the Global Trends in Giving Report (the sister report to the 2019 Global NGO Technology Report ) will be published September 15, 2020 , and for the first time, we are conducting an open call for partners worldwide. You can then publish your own report, blog post(s), news articles, social media posts, etc.

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Global Trend South Africa Report 205

M+R

APRIL 7, 2021

Here it comes, hot off the presses: The 2021 M+R Benchmarks Study will go live on Wednesday, April 21. Visit mrbenchmarks.com on April 21 to get the front-page news, the longform analysis, the mild-mannered reporting, even the crossword puzzle. 2021 Benchmarks UK FAQ. 2020 M+R Benchmarks Study—A Data Odyssey: The Recording.

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Benchmark Studies News FAQ 67

EveryAction

SEPTEMBER 2, 2022

In this six-part blog series, we’re highlighting key digital features your organization can start implementing now to boost fundraising this fall. Last week, we went over digital advocacy forms. The post Digital Must-Haves for Fall Fundraising Success Part 6: Mobile Messaging appeared first on EveryAction. Fundraising.

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Mobile Digital Fundraising Advocacy 130

NetWits

APRIL 12, 2013

Dennis McCarthy and I had the pleasure of presenting Online Benchmarking: What Worked in 2012 at the Nonprofit Technology Conference in Minneapolis, MN. Though the full report is not out, we shared the key findings to those who attended in person and online. A benchmark study is a tool, and like any tool, it depends on how it’s used.

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Benchmark Report Online NTC 116

Nonprofit Tech for Good

OCTOBER 25, 2022

According to the 2022 M+R Benchmarks Report , nonprofits pay an average of $3.31 capture an email address] through digital advertising. Based on 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the certificate program requires the completion of four webinars. to secure a lead [i.e.,

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Websites Action Test Newsletter 344

Nonprofit Tech for Good

NOVEMBER 29, 2014

The reports listed below are just a small sampling of some of the research available to nonprofits on the subjects of online fundraising and social media. If you would like to suggest a report be added to the list, please post the name and a link to the report in a comment below. Most of the reports listed are based on U.S.

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Social Media Report Media Australia 231

Nonprofit Tech for Good

MAY 2, 2014

The reports listed below are just a small sampling of the research available to nonprofits about online communications and fundraising, social media, and mobile technology. If you would like to suggest a report be added to the list, please post the name and a link to the report in a comment below. Published by M+R and NTEN.

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Social Media Mobile Report Media 239

Nonprofit Tech for Good

MARCH 2, 2021

The Open Data Project seeks to gain a better understanding of how NGOs, NPOs, and charities worldwide use technology for digital marketing and fundraising. Here are some simple suggestions: NGOs, NPOs, and charities can use the data to help craft their digital marketing and fundraising strategies. Why the Open Data Project?

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Project Open Data NGO 278

Whole Whale

APRIL 5, 2024

By identifying potential partners, ensuring compliance, and measuring impact, nonprofits can maximize the effectiveness of their digital advertising efforts. Google Ads Transparency Report: [link] Provides ad spend data across different advertiser industries and political entities. May not allow visibility into US ads.

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Library Influence Demographics Nonprofit 104

Classy

JUNE 23, 2021

Fundraising benchmarks help you elevate where your current strategy shines compared to peers in the sector. After you’ve soaked in the full report, use this SlideShare to easily and strategically elevate findings that align with your nonprofit board’s priorities. Download Now: The State of Modern Philanthropy 2021.

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Slideshare Benchmark Share Fundraising 56

Nonprofit Tech for Good

JUNE 13, 2013

The reports listed below are just a small sampling of the research available to nonprofits about online communications and fundraising, social media, and mobile technology. These reports are, however, some of the most valuable in terms of insight, useful and practical data, and how-to advice. View: All M&R Reseach Labs Reports.

Social Media 237

Social Media Mobile Report Communication 237

EveryAction

JULY 12, 2023

Digital ads For example, say you’re interested in buying a TV, or a really cool new toy for your children. Digital ads have had an interesting few years in the nonprofit world: despite conversations among digital thought leaders about the effect Apple’s iOS 14 and 14.5

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Channel Work Fundraising Movie 224

Forum One

JANUARY 20, 2022

As we are closing in on the end of January, you have likely be finalizing your nonprofit’s digital strategy plans. Over the past year, you and your team devoted time and resources to optimize your digital platforms, social media and email marketing to support your organization’s goals and overall mission. Conversion rates (e.g.,

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Metrics Digital Strategy Rate 74

Nonprofit Tech for Good

JUNE 13, 2013

The reports listed below are just a small sampling of the research available to nonprofits about online communications and fundraising, social media, and mobile technology. These reports are, however, some of the most valuable in terms of insight, useful and practical data, and how-to advice. View: All M&R Reseach Labs Reports.

Social Media 229

Social Media Mobile Report Communication 229