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Social SEO and the Rise of Alternative Search

Media Cause

As the next generation of searchers age, the way they interact with search continues to change. Tag your nonprofit’s location in posts so your content can appear in social search results Make sure you’re using your keywords. Think about looking for some top eats while in New York City. Google…and TikTok have you covered.

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What Nonprofits Need to Know About GA4: Automatic Property Creation

Media Cause

In October 2022, Google announced they would replace their Universal Analytics (UA) with their next-generation measurement solution Google Analytics 4 (GA4) , on July 1st, 2023. 3 Once the tag is added, you can double check your settings within GA4 by going to the Admin section and pressing on Data Streams.

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How to make a site relaunch checklist

Whole Whale

When updating the DNS, which is the process in which servers tell the internet where new website living, there is a period in which the site will alternate between the new and old site. If you use it, migrate your Google Tags from Google Tag Manager over to your new site so you can keep your basic tracking working. Check 404s.

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What is CAPI and how will it impact your nonprofit?

Media Cause

This is a tough question, from what we can tell there are benefits from a tracking side and a cookieless tracking alternative. . We’ve seen success with different strategies, including on-platform Facebook and Instagram lead generation campaigns—through lead forms—with lower cost-per-conversions and more accurate on-platform data.

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7 Ways to Get More Out of Your Online Fundraising Platform

Qgiv

One important caveat to keep in mind, though, is that if you have a specific campaign that uses alternate colors and images, those alternate colors and images are what your supporters are expecting when they choose to give to that campaign. That means this is a no-cost way to generate revenue for your nonprofit.

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2009 Member Appreciation: Daily Member Prize Winner for 11/3

NTEN

Toay was a special "NTEN Tweeps" drawing -- I announced, on Twitter, that I was giving away the Ben Rigby book: Mobilizing Generation 2.0 , and the first NTEN member to reply with why they should get it, would get it. Tags: member appreciation mobilizing 2.0 Same bat-channel tomorrow, kids! NPTech nten members.

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Post-conflict Reconstruction: Disarmament, Reconciliation, and Blogging?

Tech Soup

Through alternative forms of media such as blogs, the project aims to move away from perpetuating stereotypes ingrained in traditional media, and help a younger generation build cultural understanding in a safe zone. Tags: Web 2.0 Check out DOTCOM's Facebook group as well. Tools Online Activism Using the Web and Internet.