Remove Mind Remove Results Remove Test
article thumbnail

New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

A matching grant pledge prior to the big day encouraged supporters to dig deep, resulting in a 40% revenue increase compared to the previous year’s total by the time the day drew to a close. The end result was a near-doubling of the initial total culminating in a final revenue almost 80% greater than the prior year.

Test 52
article thumbnail

6 Ways to Prepare Your Communications for Successful End-of-Year Fundraising

Nonprofit Tech for Good

By Rosie Powers , a Strategist at Mission Minded —a branding firm that works exclusively with nonprofits, foundations, and independent schools. As summer fades into fall, end-of-year fundraising season is top-of-mind for nonprofits. 6) Don’t Forget A/B Testing. We frequently talk about A/B testing as a digital tactic—and it is!

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Change the way you think about member engagement

Association Analytics

Use A-B testing to see how different groups respond to messaging around it. Test long-held organizational beliefs and prove to your leadership that’s sometimes the old way of doing things is the wrong way. That means more members, happier members, and a clearer future.

Change 169
article thumbnail

Organizing across generations for civil rights 

Candid

We offered our longtime supporters a meaningful way to take community action by gathering information, writing letters, speaking at public events, and recruiting like-minded individuals. The result? We brought folks together for rallies and family-friendly community teach-ins.

article thumbnail

The 5 Rules of Successful Annual Appeal Fundraising Letters

The Fundraising Authority

As you plan your annual appeal mailing, keep the following rules in mind: Write your appeal 10x faster. 1 – Consistent Mailings Produce Better Results If your annual appeal letter is the only time that your donors hear from you via snail mail, then your mailing will not raise its full potential. . #1 Start using Fundwriter.ai

Mail 321
article thumbnail

Be Prepared to Deliver Digital Value

.orgSource

In their mind the association is moving out of their control.” Our members realize that working together, with this framework as a guide, we can achieve the best results.” Don’t wait for others to test the water for you. Then the board puts on the brakes. Tom advises. Your success won’t look like theirs.

Digital 221
article thumbnail

Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

Implement and Test : Develop and implement your ChatGPT-powered initiatives. Be sure to continuously test and iterate to ensure optimal performance and user satisfaction. The Results: 2) External Audience Mapping: Understanding Your Supporters Understanding your audience is paramount.

Digital 294