Nonprofit Tech for Good

MAY 13, 2022

The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. From here you’ll be able to understand which of your marketing efforts are getting the best results. Test with a couple of links to see how it all works. Last but not least: test and learn from it.

Donor 276

Donor Track Facebook Campaign 276

sgEngage

JUNE 11, 2024

As a result, I started rethinking the parent experience. After each event, we emailed a thank you before they even left the parking lot to keep our school top of mind. As a result, families will be impressed by your small-school difference. We used these success profiles to create forecast models for future years.

Application 59

Application Student Blackbaud Review 59

.orgSource

DECEMBER 18, 2023

Industry giants are investing millions to tap the large data sets that give them competitive insight into their customers’ hearts and minds. Automating data exploration frees time to focus on higher-level analysis and interpretation of results. Analytics can be personalized for individual customers or users. Not necessarily so.

Data 221

Data Studies Music Analysis 221

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort.

Facebook 228

Facebook Fundraising ROI Virginia 228

M+R

MAY 31, 2023

Public Media Development and Marketing Conference (PMDMC) July 11-14, Atlanta Partner Sarah DiJulio and Vice President Rachael Wolber are headed to Hot-lanta where Rachael will be presenting “ Testing! Membership conversion testing in the digital space ” with Jill Shepherd from Propublica. Register here. Hope to see you around!

Business 90

Business Atlanta Chicago Benchmark 90

Nonprofit Tech for Good

JANUARY 19, 2024

But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. Or, you can optimize existing content you have with your keywords in mind. Page Titles : These are the clickable headlines you see in search results.

Action 251

Action Practice Tips Seattle 251

.orgSource

FEBRUARY 12, 2024

If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity.

Collaboration 221

Collaboration Marketing Integration Trend 221

Candid

JULY 26, 2023

This results in potentially messy and inconvenient hybrid meeting experiences for hosts and participants alike. Test your tech in advance Once you understand what tech is available and needed, test it out! Either way, be sure to conduct thorough audio tests to make sure everyone can be heard on the call.

Laptop 98

Laptop Audio Virtual Test 98

sgEngage

APRIL 19, 2023

A few key things to keep in mind: AI measures probabilistic outcomes in response to a question to determine what data it should show. Maybe it’s because we’re starting to struggle with the AI Mirror Test or we’re getting close to a successful completion of the Turing Test. ChatGPT is a probabilistic model.

Model 74

Model Italy Test Generation 74

sgEngage

OCTOBER 17, 2023

To take advantage of these powerful giving trends, preparation is key to ensure your organization secures meaningful results when competing with organizations across cause areas that are making a similar appeal. Make sure you contact top donors who haven’t given yet this year to ensure you are top of mind as they plan their year-end giving.

Fundraising 109

Fundraising Donor Celebrate Chicago 109

.orgSource

MAY 15, 2023

If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity.

Collaboration 221

Collaboration Marketing Team Integration 221

Nimble AMS

MARCH 31, 2020

A sandbox is a testing environment where you can test code changes separately from your live production environment. Only full sandboxes support performance testing, load testing, and staging. Plus, Salesforce provides robust tools (like change sets ) to easily and safely move to production once your changes are tested.

Environment 78

Environment Test Product Associations 78

Bloomerang

AUGUST 29, 2022

Which business or organization comes to mind first? Search advertising: text ads that show up in search engine results, namely utilizing the Google Ad Grant or paid Google Ads. Test your messaging and creative. Let the results guide you! Think of a brand , any brand. Use benchmarks to set your budget.

Digital 122

Digital Program Tips Nonprofit 122

Global Giving

MARCH 12, 2021

Have you exchanged data with like-minded organizations to grow your impact? Anacostia Riverkeeper’s team regularly tests the water quality, but current methods take days for the results to come back. Have you used your data to be more accountable to your community? To improve equity in your programs?

San Francisco 98

San Francisco Kiva Impact Learning 98

Association Analytics

OCTOBER 10, 2022

If you’re doing an A/B test or targeting your email to a certain segment, it will also be difficult to refine your list without real-time access to your data. Keep in mind, attribution is not an exact science. Resulting in a data-informed way to make business decisions.

Analytics 169

Analytics Marketing Taxonomy Module 169

Saleforce Nonprofit

JULY 8, 2021

The stories of Riley kids, Caiden, Caroline and Harry (featured above) were shared across digital channels, resulting in a 19% increase in campaign performance. Keep in mind the importance of monitoring metrics related to engagement and spam complaints, as these directly correlate to the effectiveness of the sender name.

email 116

email Marketing Strategy Tips 116

Bloomerang

MAY 26, 2023

In the event of a data breach, nonprofits can be held liable for any resulting damages or legal actions. In a recent cautionary tale , nonprofit organization Queens Together encountered a scam known as the “credit card test attack.” Was your solution designed with nonprofits in mind?

Fund 84

Fund Raise Method Process 84

NTEN

SEPTEMBER 22, 2011

Then we planned a series of tests to evaluate everything from our messaging to nuts-and- bolts fundraising tactics. Here is a closer look at how we tested: Should we frame our issue in a positive or negative light? Based on these results, we removed the video from the remaining appeals. Will a video boost the response rate?

Case Study 75

Case Study Test America Studies 75

Media Cause

FEBRUARY 12, 2024

Paid social is, in simple terms, paid advertising that takes place on platforms like Facebook, Instagram, X (formerly Twitter), YouTube, etc with specific targetted audiences in mind. This is seen when social posts populate in search results through captions, alt-text, keyword research/implementation, and hashtags.

Search 59

Search Alternative Social Social Media 59

DNL OmniMedia

AUGUST 1, 2023

With this in mind, we’ll highlight four digital healthcare technology trends that your organization may benefit from tracking: Artificial Intelligence Cloud Integration Enhanced Data Privacy Security Personalized Healthcare Before discussing each trend in detail, it’s important to acknowledge the role of these technologies.

Trend 52

Trend Technology Analytics Integration 52

Candid

APRIL 10, 2024

Misclassifying sensitive population groups results in an incorrect understanding of the work being done in the sector, who is being served, and where grant dollars are still needed. After you define bias and harm for your use, the next step is to establish standard evaluation procedures to test AI for these definitions.

Tools 52

Tools Guidelines Model Grant 52

Whole Whale

SEPTEMBER 8, 2023

Though originally focused on advertising, Ogilvy’s wisdom contains enduring truths around driving action and results that can aid any cause, even with today’s new tools and platforms. Focus on selling – Judge ads by sales results, not awards. Analyze results data to double down on what inspires action.

Lesson 59

Lesson Fundraising Digital Test 59

Saleforce Nonprofit

SEPTEMBER 29, 2021

Behind the scenes, there’s a Salesforce.org team that dreamed big and delivered on Trailhead to the tune of six-figure results. Road-Tested Tips for Designing a Learning Program. More on the results in a moment. Keep in mind that no matter how you’re delivering training and resources, thoughtful design is key to success.

Badge 134

Badge Lesson Celebrate Philanthropy 134

NonProfit Hub

SEPTEMBER 30, 2020

Here are a few ways in which you can gather the data you need for proper incorporation as well as how automation allows you to stay at the forefront of the minds of those who support your nonprofit. Test ideas you have found throughout the industry in your own organization to see how they work for you. Author Bio.

Marketing 89

Marketing Data Strategy Test 89

Nonprofit Tech for Good

DECEMBER 20, 2018

Videos with Mobile In Mind. To see the effect format can have on your video, check out the results of an A/B test run by The Jane Goodall Institute. To recap: Create videos regularly with mobile in mind. Thousands of non-profits have used Animoto , an online video maker, to market themselves.

Social Media 261

Social Media Video Marketing Practice 261

Candid

JANUARY 30, 2023

For example, is there an issue with or aspect of your current branding that needs to be addressed to better connect with the hearts and minds of your audience? Here’s why: being clear about the problem and/or opportunity your rebranding will address will help dictate what resulting brand updates are required for success.

Nonprofit 119

Nonprofit Audience Library Research 119

NetWits

APRIL 5, 2013

It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based Increase Your Email Revenue by 20% on December 31st – Interesting review of how testing your year-end email timing and frequency led to a bump in year-end fundraising. based national nonprofits in 2012. It’s Not Too Late!

Rate 235

Rate email Ideas Trend 235

Media Cause

FEBRUARY 28, 2022

Here are some options that come top of mind: Social Media: Cons: Generally limited in the amount of content you can fit in a post. Test and track. By tracking your results, you’re able to tweak copy, graphics, videos, calls to action, etc. to optimize results over time to engage with your specific audience. .

Content 105

Content Test Student Audience 105

Forum One

NOVEMBER 3, 2021

When it comes to your reporting strategy, it’s important to keep in mind who your key stakeholders are, and how can you package your data and results in a way that speaks to them directly. Then you can begin looking at your data with a direction and purpose in mind. Analyze with actionable data in mind.

Report 69

Report Data Metrics Analysis 69

The Storytelling Non-profit

JANUARY 24, 2022

Begin with the End in Mind: What’s Your Desired Outcome? The very best advice I can give you on storytelling is to always start with the end in mind. I say this because getting a pure A/B test can be a challenge. This is not like running a subject line test in email where we can get a clear, reliable result.

ROI 67

ROI Storytelling Measure Story 67

Saleforce Nonprofit

FEBRUARY 7, 2022

With these insights in mind, we turned to ideating and designing new potential business models with V2I to engage and deliver impact in a scalable, digital way. In the next step, we tested and validated these potential business models through user-shaping labs, including volunteers, charity partners, and corporate pro bono managers.

Philanthropy 98

Philanthropy Impact Support Uganda 98

Candid

OCTOBER 12, 2022

Start brainstorming ideas for goals you want to achieve, while keeping in mind the mission of your nonprofit. Tip: Make sure to test your links and landing pages in advance. Enjoy your launch day, but remember to share the results with your supporters. Have a GivingTuesday campaign planning party and create a goal.

Campaign 98

Campaign Social Media Influence Content 98

Global Giving

MARCH 7, 2019

What We Tested. With all the upsides, why did we even need to bother with a test like this? To make things even trickier, it might be easy to assume that a change like this would naturally improve conversion rates, but we couldn’t find many other examples of other organizations who tried something similar and saw a positive result.

Learning 52

Learning Test Sample India 52

NTEN

AUGUST 2, 2010

That left us with only one more step before launch, the User Testing Phase, but this quickly showed us we still had some work to do. Going into user testing, I wasn’t quite sure what to expect. After the first day of user tests, my expectations were already shot out of the water. Incidentally, this is the launch.

Test 59

Test NTEN Org Drupal 59

Nonprofit Tech for Good

APRIL 10, 2022

Experiment and keep in mind that those who use Twitter regularly tend to love Twitter. You may discover that retweeting your own tweets results in higher engagement than tweeting the same tweet twice. That’s likely a result of nonprofits using Twitter much less than Facebook and Instagram. Don’t be a #hashtag #spammer.

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Twitter Practice Social Media Nonprofit 343

Whole Whale

MAY 19, 2023

Where to find AI Image Prompt Inspiration Keep in mind that each major AI image engine has its own strengths and weaknesses. Test and iterate : AI-generated images may not always meet your expectations on the first try. Test different prompts and variations to find the best results.

Images 52

Images Build Library Generation 52

Media Cause

SEPTEMBER 1, 2022

In her session “The Evolution of Influencer Marketing,” Zontee Hou discussed that the distrust of social media is rising, organic social media is driving fewer results, and audiences are more skeptical of brands—but influencers can help build that trust. Invest in social teams.

Social Media 52

Social Media Trend Media Social 52