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Red Cross rapid testing program creates “peace of mind” for homeless shelter

Charity Village

The post Red Cross rapid testing program creates “peace of mind” for homeless shelter appeared first on CharityVillage. The next day COVID-19 restrictions forced them to shut down, leaving two dozen people with nowhere to go. Anne Newman, executive director for the shelter, was not going to let that happen. […].

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6 Ways to Prepare Your Communications for Successful End-of-Year Fundraising

Nonprofit Tech for Good

By Rosie Powers , a Strategist at Mission Minded —a branding firm that works exclusively with nonprofits, foundations, and independent schools. As summer fades into fall, end-of-year fundraising season is top-of-mind for nonprofits. 6) Don’t Forget A/B Testing. We frequently talk about A/B testing as a digital tactic—and it is!

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Mindful News Consumption Tips for Nonprofit Professionals

Beth's Blog: How Nonprofits Can Use Social Media

She is also very mindful while reading the news to monitor her reactions and emotions. We’ve had weather disasters, policy changes, protests, racism, missile testing, and more. This recent article from Mindful, “Three Ways to Unhook from the News and Stay Informed” has some really useful information.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

As you’re planning out potential customer journeys to membership, keep in mind that it should be a process full of give and take interactions. Using automation tools, you can approach people in a methodical way that doesn’t burn them out, but also make sure you’re top of mind for them.

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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. Test with a couple of links to see how it all works. And, when it comes to parameters, keep these best practices in mind: Use only lowercase words. Last but not least: test and learn from it.

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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. Or, you can optimize existing content you have with your keywords in mind. Test your website’s mobile friendliness with page speed insights and mobiReady.

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Thursday Thoughts | Best Practices for Sustainer Program Communications

EveryAction

The growing interest from donors and nonprofits alike in sustainer programs is an opportunity to test and do something different. With testing, nonprofits can experiment and improve on what communications work best for their sustainer audience. Use your technology to your advantage, even if it is a simple A/B test.