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Choosing a Marketing Automation Application for Your Nonprofit: 5 Steps to Success

Nonprofit Tech for Good

With that in mind, let’s look at the 5 steps (and criteria) you can use to find the best tool for you and your nonprofit. The good news is that the longer the contract, the better the rate. Find trusted resources online that give you the ins and outs of each tool’s pricing structure. Be on the lookout for hidden costs.

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Emailing Like a Pro: Navigating Gmail and Yahoo’s New Sender Requirements

The Modern Nonprofit

Setting up accurate forward and reverse DNS records can undoubtedly help increase your deliverability rates. Let’s Keep Those Spam Rates below 0.3% It helps monitor your spam complaint rates and navigates you toward email best practices, reducing the chances of hitting that spam folder.

gMail 101
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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Are your conversion rates different for different audiences? Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition.

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Beyond Bronze, Silver, and Gold—Grow Success With Purpose

.orgSource

Sharon offered an idea that has been on my mind for some time. Maybe your retention rate isn’t as high as you’d like, or your topline revenue isn’t where you want it to be. The tiered structure is a trap I’d stay clear of. Trust has declined in every sector. “I Exactly,” Sharon said.

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5 Things Colleges Can Do Right Now to Impact Fall 2024 Enrollment

sgEngage

As of this post, completion rates are down 40% year over year, a devastating drop. Yes, an admissions officer wants prospects to enroll at their institution, but offering alternatives for those who may be uncomfortable committing right now due to financial uncertainty goes a long way in the mind of a student. Provide flexibility.

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Using OpenAI’s ChatGPT for Nonprofit Email Communications (with Examples)

CauseVox

and learns not only about the content of that data but also how the words and phrases in it have been structured. Increases Open Rates : Everyone knows that writing effective subject lines is essential to increase email open rates. Content or Outline When asking ChatGPT to generate an outline, it helps to direct the structure.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

And while that may sound low, it is double the rate of Facebook Pages. If your nonprofit is going to use LinkedIn Pages, then commit to posting a minimum of 2-3 times per week to maximize your click-through rate (CTR) and engagement. Keep that in mind! 4) Experiment with LinkedIn Ads (maybe).

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