Nonprofit Tech for Good

MAY 8, 2023

Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy. Marketing-related text messages have an incredibly high open rate of about 99%, compared to the average email open rate, which is closer to 30%. You can read all about it here.

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Lesson Marketing Amazon Adopt 294

Nonprofit Tech for Good

SEPTEMBER 17, 2023

After a week, review the following data points: 1) CTR (Click-Through-Rate): The CTR is the number of times your ad is clicked on after it is visible on the SERP (search engine results page). 5) Rate (Conversion Rate): This metric shows you the rate at which people convert on your page after they click on your ad.

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Google Evaluation Grant Campaign 280

Nonprofit Tech for Good

JANUARY 19, 2024

But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. Over time, a high exit rate signals to search engines that your content is not helpful to visitors, which can negatively affect your ranking.

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Action Practice Tips Seattle 271

EveryAction

JULY 12, 2023

It’s a rare occasion for you to earn their full and undivided attention, with some beautiful visuals and compelling information that will stick in their mind even if they don’t drop everything and mail in a gift immediately.

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Channel Work Fundraising Movie 224

Nonprofit Tech for Good

JANUARY 16, 2022

When you’re able to set the stage with analytics and donor attributes – like their wealth rating, public giving records, and personal interests – you can strengthen your understanding of each donor segment, and position your asks to speak to specific audiences. This guide is meant to help you prepare for each season in your fundraising year.

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Strategy Fundraising Social Media Nonprofit 278

Eric Jacobsen Blog

JANUARY 25, 2024

Use the questions and the scoring for you and your employee to work together toward the highest ratings across the board. Has the person demonstrated a "getting lost with confidence" mind-set? Dallas recommends that each question should be graded on a scale of 1 to 3, with 3 being the best.

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Dallas Develop Demonstration Sponsor 74

Bloomerang

FEBRUARY 5, 2024

Personal acknowledgments, impact reporting, and a strong monthly giving program are some of the cornerstones to a high donor retention rate. But there’s one unsung strategy that can elevate your donor retention rates, while expanding mid-level and major giving: multi-year gift agreements. Does this r eally improve donor retention?

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Retention Gift Donor Pledge 94

Nonprofit Tech for Good

MAY 13, 2022

Are your conversion rates different for different audiences? Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? And, when it comes to parameters, keep these best practices in mind: Use only lowercase words. Parameters in action.

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Donor Track Campaign Facebook 298

Pamela Grow

OCTOBER 16, 2023

Clear Spam Rate Threshold: Google is setting a clear spam rate threshold for mass senders, including nonprofits. While this is a positive step, nonprofits should be mindful of their email engagement rates to avoid triggering spam alerts. These updates may raise concerns, especially regarding the spam rate threshold.

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gMail Awareness Spam Rate 52

Nonprofit Tech for Good

OCTOBER 1, 2020

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Whatever you want your donors to do, make sure you have this goal in mind when crafting your email series. Donors that are thanked for their gift within 24 hours have a 60% retention rate.

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Retention Donor Gift Rate 339

Nonprofit Tech for Good

FEBRUARY 26, 2024

With that in mind, let’s look at the 5 steps (and criteria) you can use to find the best tool for you and your nonprofit. The good news is that the longer the contract, the better the rate. Keep that in mind when you make your selection. These applications are always adding features and improving based on user feedback.

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Application Marketing Nonprofit Evaluation 273

The Modern Nonprofit

JANUARY 23, 2024

Setting up accurate forward and reverse DNS records can undoubtedly help increase your deliverability rates. Let’s Keep Those Spam Rates below 0.3% It helps monitor your spam complaint rates and navigates you toward email best practices, reducing the chances of hitting that spam folder.

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gMail email Yahoo Spam 101

EveryAction

JULY 31, 2023

Needless to say, if you’re a fundraiser, meeting your organization’s fundraising goal is top of mind in the fall and winter. In fact, Double the Donation research indicates that mentioning matching gifts results in a 71% increase in response rate and a 51% increase in average donation amount. Maximize corporate philanthropy funding.

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Gift Guide Calendar Philanthropy 201

Bloomerang

FEBRUARY 13, 2023

In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%. On average, donor retention rates increase based on the average gift amount. For donors who give gifts under $100 the average retention rate is 25%.

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Donor Strategy Retention Help 103

Association Analytics

FEBRUARY 20, 2024

As you’re planning out potential customer journeys to membership, keep in mind that it should be a process full of give and take interactions. Using automation tools, you can approach people in a methodical way that doesn’t burn them out, but also make sure you’re top of mind for them.

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Create Strategy Associations Registration 169

The MatrixFiles

FEBRUARY 23, 2024

Unfortunately, it continues to rise, spreading from national news down to the local level at an alarming rate. When a keynote speaker at an event leans one way politically, associations are more mindful of having another speaker who leans in the other direction. Many execs say you always need to circle back to your mission.

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Associations Industry Government Education 130

Bloomerang

JANUARY 3, 2022

Response rates for each channel used . Email open and click-through rates by campaign (and/or subject line). Retention rate of last year’s campaign donors . Schedule it within a couple of weeks after the end of the year so the details are still fresh in your mind. . Total revenue. Total number of gifts.

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Evaluation Metrics Campaign Fundraising 109

Bloomerang

SEPTEMBER 15, 2023

The illusion of a low processing rate At a quick glance, some payment vendors might seem to provide remarkably low credit card rates, which could seem like the best choice. Bloomerang Payments Boost your fundraising results and peace of mind with Bloomerang Payments! Schedule a session with us to learn more.

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Action Rate Awareness Method 52

Nimble AMS

MARCH 10, 2024

According to the latest Community Brands research, 52% of association professionals use an online member community but only 14% rate their use of the platform as excellent. Leveraging a branded online community helps your members find and network with like-minded individuals at their association.

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Community Platform Benefit Online 116

Get Fully Funded

DECEMBER 12, 2022

Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing. But look: even if your open rate is only 25%, you are connecting with one quarter of your email list, and that’s significant. Still, we all want better open rates. That’s average. ). So frustrating!

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email Fundraising Sound Sample 126

TechImpact

MARCH 19, 2014

Without an end goal in mind, nothing can be accomplished. By having the goal of your newsletter in mind, and all of your content in hand, you are ready to start designing your newsletter’s template. Emails that resonate most with recipients are ones that are sent with them in mind. To drive traffic to your website? Personalize.

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Newsletter Spam Template Nonprofit 247

Pamela Grow

JUNE 28, 2023

Well, here’s another mind-blowing stat: Radicati Group reports that there are over 4 billion email users worldwide, and that number is projected to reach 4.6 According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%.

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email Rate ROI Social Media 52

Bloomerang

JANUARY 7, 2022

Nonprofits with a high donor retention rate have long-term supporters who come back year after year. Nonprofits with a low donor retention rate need to continually acquire new donors or larger gifts to keep up. One aspect of this survey is about average donor retention rates over the years. How to Calculate Donor Retention .

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Retention Donor Guide Rate 85

Care2

JULY 25, 2011

Getting even your most devoted supporters to open your carefully-crafted appeal can be quite a challenge, and you need to keep these seven factors in mind. Try writing the subject line first, or at least keep it in mind as you craft your message content, rather than leaving it until just before you hit “send.&# Keep it short!

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Rate email Open Tips 71

Nonprofit Tech for Good

AUGUST 9, 2021

And while that may sound low, it is double the rate of Facebook Pages. If your nonprofit is going to use LinkedIn Pages, then commit to posting a minimum of 2-3 times per week to maximize your click-through rate (CTR) and engagement. Keep that in mind! 4) Experiment with LinkedIn Ads (maybe).

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Linkedin Practice Social Media Sponsor 363

sgEngage

FEBRUARY 17, 2023

It may seem counterproductive to ask your subscribers to opt into your emails twice, but some research on open rates suggests that customers may prefer a confirmed opt-in (COI) email more than a welcome email.” Videos: Adding video to your emails can increase open rates by 19% and boost click rates by 65%, according to Campaign Monitor.

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email Communication Effective Fundraising 75

Bloomerang

JULY 7, 2022

With that in mind, we recommend incorporating direct mail into your fundraising plan. A 2020 study by Ballantine found that direct mail response rates ranged from 5-9% compared to 1% for email. Going back to response rates, those can vary based on a number of factors inside and outside of your control.

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Mail Retention Practice Donor 108

NTEN

AUGUST 25, 2011

Every e-mail marketer worth her salt knows how to calculate an overall messaging open rate: messages opened ÷ messages delivered. That's why I was a little confounded when we first started using our new e-mail system, and it would spit out a report like this: An overall open rate of almost 33%? True Open Rate. and take action.

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Rate Open Benchmark Mail 61

Qgiv

NOVEMBER 4, 2021

Practice Mindfulness. Mindfulness is simply being fully present and engaged in the moment. According to the guided meditation app, Headspace , “Mindfulness allows us to connect with ourselves, so we can recognize our thoughts and feelings head-on in order to address them.”. Is your heart rate high? Are you tired?

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Nonprofit Mind Social Media Tech 105

Media Cause

JULY 11, 2023

Consistency demonstrates professionalism and commitment and keeps your organization in the minds of your audience. By analyzing data such as open rates and click-through rates, you can refine your email strategy to better resonate with your audience. Monitor Open Rates. Track Click-Through Rates (CTR).

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email Service Marketing Metrics 52

Nonprofit Tech for Good

AUGUST 6, 2023

Coordinating these channels cohesively – for example, telling one community member’s personal story over email, social media, and direct mail – promotes consistent messaging that reinforces the nonprofit’s brand in the supporter’s mind. However, this is not a universal rule.

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Practice Fundraising Guide Channel 244

sgEngage

JANUARY 17, 2024

By keeping your goals in mind and ensuring that your content is useful for your listeners, you can create a real impact with your podcast. Ensure you regularly track metrics such as reviews, listener numbers, audience growth rate, and the conversion rate from listeners to donors.

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Audio Podcast Content Phase 76

sgEngage

FEBRUARY 18, 2023

It may seem counterproductive to ask your subscribers to opt into your emails twice, but some research on open rates suggests that customers may prefer a confirmed opt-in (COI) email more than a welcome email.” Videos: Adding video to your emails can increase open rates by 19% and boost click rates by 65%, according to Campaign Monitor.

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email Communication Effective Fundraising 68

Nonprofits Source

FEBRUARY 22, 2024

Keep that in mind as well as you continue to build your site. Bounce rate. A high bounce rate may be indicative of user experience issues or unengaging content. Conversion rate. A high conversion rate means your calls-to-action (CTAs) are working well. Establish the content you’ll create.

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WordPress Content Strategy Create 52

Neon CRM

AUGUST 11, 2023

With that in mind, let’s take a look at seven different steps you can take to retain your GivingTuesday donors. But there’s a catch: Collecting extra data is useful, but adding additional fields to your donation form will decrease your conversion rates. As Tim Sarrantonio, Neon One’s Director of Brand reflected, a 5.2%

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Retention Donor Gift Template 98

Bloomerang

OCTOBER 20, 2023

Send two versions of the same email—one with an emoji in the subject line and one without—and track the response rates to see which performs better. Cultural sensitivity : Be mindful of cultural differences and interpretations of emojis.

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email Test Culture Audience 85

Nonprofit Tech for Good

NOVEMBER 15, 2019

There is a higher website conversion rate and donors stay on the website longer because of more opportunities to engage with the software. Kindful places a heavy focus on data, giving the user access to donors’ giving history, wealth details, and rating for likelihood to give. 7) SalesForce :: salesforce.com.

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Relationship Software Management Pledge 231