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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy. Look to create new and innovative products and services for an underserved population in your membership.

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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

We regularly test the wording of our call to action to see what works best, whether it’s ‘Save Lives’ or ‘End Cruelty’ or something else,” said Sparenberg. And the only way to know is to test.” The addresses are then vetted through AtData, an email verification service in Newton, Massachusetts.

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Nonprofits, Have You Taken The Board Doctor’s Wellness Test?

Blue Fox

We are partnering up with our friend Cathy Allen, The Board Doctor, to share a free Wellness Test for nonprofit board members. They are offering free tests: blood pressure, blood sugar and cholesterol, BMI calculation, etc. Results will be available next year, along with benchmarking for future takers of the Wellness Test.

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What is Information Architecture? The Un-Flashy Key to Nonprofit Website Success

sgEngage

While I applaud the designers of these templates for the beauty and even the adaptability of the templates to fit a variety of website types, I want to make a case for the value of a good Information Architecture. Information Architecture (IA) is the structural design of a website. The post What is Information Architecture?

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Audience Research vs. Usability Testing: Which to Use When

Forum One

The most common approaches are through two research approaches: audience research and usability testing. When it comes to audience research and usability testing, the two approaches can sometimes get mixed up, because after all, aren’t our audiences using our digital platform or tool? Usability testing: Defining the experience.

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Ultimate Guide to the Community Services Recovery Fund

CauseVox

The Government of Canada has rallied behind nonprofits with its historic Community Services Recovery Fund. Sign up for Community Services Recovery Fund tips and updates: We will be launching free resources to help with the application process in the coming days and weeks. Applications are due on February 21, 2023.

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Stepping Up Nonprofit Productivity: The Power of Support Services

The Modern Nonprofit

That’s why it’s vital to consider leveraging support services to augment your organization’s efficiency and resourcefulness. The Power of Support Services A comprehensive support package comprises resources and services designed to enhance the productivity and impact of nonprofit organizations.

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