Thu.Jun 06, 2024

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10 Digital Marketing & Fundraising Research Reports for Nonprofits

Nonprofit Tech for Good

Staying current with the latest digital marketing and fundraising trends and benchmarks is essential for nonprofits. The reports listed below are the nonprofit sector’s most useful research reports and 2024 editions reaffirm the growing power of monthly giving, the waning influence of organic social media, and that email marketing remains a tried and true method for online fundraising success. 1.

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The 2024 Recurring Giving Report

NonProfit PRO

From 2018 to 2022, the average nonprofit’s recurring donor base grew 127 percent! Recurring donors are easy to retain, highly engaged, and deeply connected to the causes they love. If you want to expand your recurring giving program, this resource is for you. Download now to access benchmarks, donor insights, data-backed strategies, and advice from industry fundraising experts.

Giving 186
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ADP Canada Happiness@Work Index: Happiness of workers in Canada takes a dive in May

Charity Village

The ADP Canada monthly Happiness@Work Index (“Index”) reveals workers are feeling less happy in May than last month and May 2023. Over half (59%) of workers in Canada surveyed report that the cost of living significantly impacts stress levels during the workday. The National Work Happiness Score for May 2024 is 6.6/10, representing a 0.2-point […] The post ADP Canada Happiness@Work Index: Happiness of workers in Canada takes a dive in May appeared first on CharityVillage.

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Cultivating High-Performance Culture Amid ‘The Great Exhaustion’

NonProfit PRO

The path through the Great Exhaustion lies not in groundbreaking strategies but in embracing foundational leadership practices.

Culture 212
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How To Cultivate Community Affinity Throughout The Generosity Journey

Speaker: Tim Sarrantonio, Director of Corporate Brand

This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.

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The Psychology Behind Giving: Motivating Members to Become Donors

Bloomerang

Understanding what flips the switch for your members to transform them from participants to passionate donors is the key to boosting your fundraising efforts. But it’s important to understand that motivating members to become donors is not just a financial ask but an emotional journey, deeply rooted in the psychological connections your members form with your cause.

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Your Guided Growth Plan

NonProfit PRO

Find new donors now! Your Guided Growth Plan provides beginner, intermediate, and advanced steps to connect with people who are passionate about your mission, ASAP. Experts from DonorPerfect and Positive Equation are here to make growing easy, no matter where you are on your fundraising journey.

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Casebook PBC Launches Gender Identity Feature to Support Inclusivity for Nonprofits

NonProfit PRO

Casebook PBC is helping to promote inclusivity practices for nonprofits with its Gender Identity Options feature for client intake forms.

Support 161
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P2P Donors Are Not Strangers: Convert Them into Real Supporters

sgEngage

My friend and colleague Meghan was upset. She’s the development director at a local chapter of a large, nationwide nonprofit organization. Like many nonprofits, her chapter hadn’t met its annual fundraising targets for the past couple of years. She’d tried mixing up her campaigns a bit, but they just weren’t bringing in what they used to. Individual giving was down, and so were major gifts.

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7 Creative Ways to Show Your Supporters They’re Valued

Pamela Grow

Trends for 2024 indicate a rise in AI for donor communications. However, these same trends also indicate that these AI-written messages, if poorly implemented, may alienate donors. After all, donors are unlikely to feel valued if they receive the same AI-created email from every nonprofit they support. This also means that 2024 is the year to stand out from the crowd by getting creative with your donor recognition strategy.

Support 64
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How to Find New Donors at Events

DonorPerfect

Events are an important part of your organization’s fundraising plan. They help spread awareness about your mission, help your team engage the community, and help grow revenue to support your nonprofit’s programs. Events are also a great way to acquire new donors and build a pipeline for future donations. For example, nearly 75% of recently Read More » The post How to Find New Donors at Events appeared first on Nonprofit Technology & Fundraising Blogs.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Funraisin Chooses 360MatchPro by Double the Donation for Advanced Matching Gifts Automation

Double the Donation

Double the Donation and Funraisin are proud to announce a new partnership that answers the call for advanced integrated matching technology. With the new integration between 360MatchPro by Double the Donation and Funraisin’s innovative giving experiences, guiding eligible donors to completing their match is easier than ever.

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Building a Strong Future: A Step-by-Step Guide to Non-Profit Planning

The Modern Nonprofit

Estimated Reading Time: 11 minutes Building a Strong Future: A Step-by-Step Guide to Non-Profit Planning Feeling overwhelmed by the challenges your non-profit faces? You’re not alone. Many non-profits struggle without a solid plan in place. Our step-by-step guide to strategic planning will help you create a clear roadmap, allocate resources effectively, and stay focused on your mission.

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Design Series: Creating Continuous Engagement

Forum One

This is the third in a four-part blog series, Building Trust and Credibility Through Design, based on a webinar led by Forum One’s Vice President of Design. Watch the webinar. Fostering ongoing engagement is essential for building a community of passionate supporters and advocates. After understanding audience needs and employing design tools that build credibility and trust, let’s explore how design can maintain engagement and develop a sense of community and loyalty among your audience.

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