Media Cause

MAY 8, 2023

Advertising can be an effective way to help grow your nonprofit’ s digital footprint, complement your current organic marketing efforts, and be an essential, part of your integrated marketing strategy. Strong conversion and data tracking also gives you a better view under the hood. Test, Test, Test!

Tips 52

Tips Organization Channel Benchmark 52

.orgSource

SEPTEMBER 25, 2023

You’ve probably had a conversation with the bot twins, ChatGPT and Bard. Eliza was a natural language processing program created to explore the dynamics of conversation between humans and machines. If you’ve been looking for an initiative to spark interdepartmental collaboration, a chatbot would be a good test case.

Las Vegas 221

Las Vegas Language Interaction Associations 221

The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

The most reliable way for nonprofits to increase digital engagement is to test different techniques and messages with your own audience to determine what they respond to best, and follow the results. If you’re ready to start improving your digital program through testing, here are five places to get started.

Test 84

Test Digital Headline Language 84

Nonprofit Tech for Good

FEBRUARY 11, 2022

In the early, nascent days of the Internet, webmasters treated their users as if they were monoliths – everybody got the exact same pop-up, which ran on every page of the site – annoying users and suppressing conversion rates. This can help you continuously retarget them and nurture them through the process of engaging with your organization.

Websites 299

Websites Work Test Nonprofit 299

Association Analytics

MAY 4, 2023

The more data and analytics skills you have, the more valuable you are to any organization and the more successful you’ll be in advancing your career. Many people have good ideas, but using analytics to test the ideas, improve upon them and prove ROI on their efforts will set you apart!

Analytics 321

Analytics Skills Knowledge Associations 321

.orgSource

AUGUST 14, 2023

Initially Bard, the underdog who I was rooting for, failed this test miserably. Bard is a large language model, also known as a conversational AI or chatbot trained to be informative and comprehensive. Conversational Abilities: ChatGPT is specifically designed for conversational interactions with users.

Language 221

Language Model Mongolia Training 221

Candid

JUNE 4, 2024

Here we’ll share what we’ve learned through a series of conversations with our grantee partners. Pivoting to ‘targeted relational organizing’ The second challenge is the declining effectiveness of get-out-the-vote texting. The testing showed that there was no meaningful increase in turnout from mass texts and phone bank calls.

New York 62

New York New York City Issue Poll 62

Association Analytics

FEBRUARY 20, 2024

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? K eep an eye on what leads to conversion.

Create 169

Create Strategy Associations Registration 169

.orgSource

NOVEMBER 7, 2023

Remote work was one of those unsettling tests. Our colleague Stuart Meyer,* who at the time was CEO of the National Barbeque and Grilling Association, a fully virtual organization, made this comment. “We Organizations that were reluctant to update systems corrected deficits. We organized the usual Zoom happy hours.

Virtual 251

Virtual Lesson Experiment Learning 251

The Fundraising Authority

SEPTEMBER 22, 2022

An organization’s annual fundraising appeal letter is a yearly letter that gets sent out to your current donors asking for general operating funds for your nonprofit organization. While not every nonprofit organization utilizes annual appeal letters, it has been my experience that most do. Include a photo or two if you can. #3

Mail 321

Mail Fundraising Database Summary 321

NetWits

JANUARY 3, 2011

Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Now that they’re one step closer to becoming a donor, event participant, or email subscriber, do you stop testing? Why is testing important? Are you sure?

Rate 134

Rate Content Conversation Test 134

Association Analytics

OCTOBER 10, 2022

This is how you organize and describe your data. Besides tracking the number of emails you send across the organization and the frequency, you can also view data like your opt-outs over time, the actual number of sends, and bounces to see if they are fluctuating and steady. Let’s use email as an example. Easy Access to All Data.

Analytics 169

Analytics Marketing Taxonomy Module 169

Forum One

MAY 23, 2024

For mission-driven organizations in particular, forging deep connections with audiences is paramount. The questions we hear often are about how organizations can identify and adapt designs to meet the evolving needs of their audiences and ensure that the mission resonates deeply. Watch the webinar.

Audience 80

Audience Design Exercise Test 80

Media Cause

JUNE 27, 2023

Similar to your organic social efforts, you want to make sure you’re promoting paid social ads across channels where you can meet your audience as they go through their daily, digital routines. This can help improve your clickthrough and engagement rates and better solidify your organization in the minds of your audience. 5000 Voices.

Social Media 97

Social Media Guide Media Social 97

sgEngage

MARCH 8, 2024

It’s also a valuable tool to help nonprofits evaluate their results by giving them a comparison point for their performance against organizations of similar sizes and issue areas. It’s a reliable touchstone to identify giving trends as well as shifts in sustainer and email engagement in the nonprofit digital space.

Benchmark 82

Benchmark Blackbaud Report Online 82

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Good testing begins with a hypothesis and collecting data to understand if you are right or wrong. His creativity: I have a theory and I’m going to test it. Don’t let your vision become delusional.

Test 114

Test Impact Experiment San Francisco 114

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort.

Facebook 228

Facebook Fundraising ROI Virginia 228

Forum One

MAY 12, 2021

At Forum One, we strive to provide solutions and tools that allow mission-driven organizations to make an impact in the world. As we work primarily with open source CMS platforms, such as Drupal and WordPress, our tool is effective in its ability to integrate within the CMS as well as be flexible for organization-specific needs.

Open Source 73

Open Source Personal Websites Open 73

Candid

JUNE 8, 2023

It is the responsibility of senior management to plan the use of AI carefully in order to ensure that no harm is done to people inside and outside of the organization. Replacing staff or volunteer counselors with bots to save money has been viewed as a quick fix for some organizations.

Literacy 138

Literacy Advice Test Training 138

sgEngage

SEPTEMBER 6, 2023

To grow your donor file, add three easy upgrades to your current acquisition plan and watch how kickstarting a better content, promotion, and conversion strategy can work wonders for your donor pipeline. Organic posts, paid posts, and boosts allow you to test acquisition on social media. Extend it to social media platforms, too.

Digital 92

Digital Donor Work Calendar 92

Saleforce Nonprofit

AUGUST 30, 2021

Every social sector organization can and should be doing impact management ! There are three main components to integrating impact management practices in your organization: continuous evidence building, participant-centered program management, and integrated financial management.

Integration 69

Integration Impact Practice Management 69

.orgSource

FEBRUARY 12, 2024

Sharon Rice ,orgSource Managing Director of Business Strategy, explains the new roles like this, “An integrated strategic plan gives everyone in the organization a voice, especially the professionals from marketing and membership. They are charged with posing and answering significant questions like these: Why was our organization founded?

Collaboration 221

Collaboration Marketing Integration Trend 221

Forum One

JULY 15, 2021

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences.

Personal 102

Personal Test Demographics Analytics 102

Nonprofit Tech for Good

AUGUST 14, 2022

When you think of why your nonprofit’s donors support your organizations, do you expect each of their motivations to be the same? The best way to find out is to ask them directly: Schedule regular check-ins with board members and personal conversations with donors, especially new ones! Why is the Psychology of Giving Important?

Donor 280

Donor Giving Method Nonprofit 280

Nonprofit Tech for Good

NOVEMBER 13, 2023

Online silent auctions help non-profits raise funds effectively without having to organize a full-scale in-person event. With a comprehensive fundraising platform , organizations can manage and run an exciting digital auction. Conversely, if an item has zero bids you can reduce the minimum bid price to get bidding started.

Tips 249

Tips Online Management Help 249

M+R

MAY 31, 2023

Public Media Development and Marketing Conference (PMDMC) July 11-14, Atlanta Partner Sarah DiJulio and Vice President Rachael Wolber are headed to Hot-lanta where Rachael will be presenting “ Testing! Membership conversion testing in the digital space ” with Jill Shepherd from Propublica. Register here. That’s it!

Business 90

Business Atlanta Chicago Benchmark 90

Global Giving

APRIL 4, 2019

A: It’s all about making informed decisions and knowing what aspects of your organization inspire your donors. What drives people to engage with your organization. This will help you understand what drives your donors to engage with your organization and communicate the value of your work as a fundraiser.

Conversation 52

Conversation Data Fundraising Hints 52

sgEngage

OCTOBER 4, 2022

As a nonprofit organization, your mission statement is your guiding light. According to Tim Kachuriak, founder and Chief Innovation and Optimization Officer for the fundraising research lab NextAfter, if he were to contact your organization and ask, “What is your value proposition?” But what about your value proposition?

Data 70

Data Test Blackbaud Donor 70

Nonprofit Tech for Good

MAY 13, 2022

Are your conversion rates different for different audiences? The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. But for my social posts, I might set the medium to “organic”. Test with a couple of links to see how it all works.

Donor 276

Donor Track Facebook Campaign 276

Candid

MARCH 28, 2023

To stay focused on our users’ needs, we’re creating a set of persona archetypes based on in-depth conversations with current and potential users. As new design concepts are developed, our team shares early concepts and gathers feedback from potential and current users through surveys and both moderated and unmoderated usability tests.

Profile 98

Profile Product Research Exercise 98

Qgiv

OCTOBER 17, 2023

.” Features Included Launched and soon-to-be-released features that fall under Fundraising IQ include: Dynamic Giving Amounts: Fundraising IQ leverages machine learning to analyze donor data and suggest dynamic, personalized donation amounts to donors to increase conversions.

Fundraising 59

Fundraising Press Test Industry 59

John Kenyon

APRIL 11, 2024

For nonprofits and grantmaking organizations committed to racial equity, using artificial intelligence (AI) and large language models (LLMs) raises important concerns. Not acceptable for equity-focused organizations! Have frank internal conversations about priorities. Continuously test outputs across sensitive dimensions.

Language 59

Language Model Sound Voice 59

sgEngage

MAY 15, 2024

In early 2022, the Center for Disaster Philanthropy began an organization-wide grants change management review. This was a year-long project that required CDP to closely examine our processes and have bold conversations about how we wanted our grantmaking to look. We incorporated learnings and feedback from grantee partners.

Change Management 100

Change Management Disaster Change Management 100

Nonprofit Tech for Good

JUNE 4, 2022

Most charities had used the same tried-and-tested methods for decades (namely, galas and sponsored endeavors), but with new health and safety guidelines to contend with, this was no longer possible. At the height of the pandemic, this was the only viable option for most nonprofits, with many organizations opting to livestream their events.

Method 353

Method Fundraising Virtual Nonprofit 353

M+R

DECEMBER 13, 2022

Adding eCommerce tracking means you can track your conversions back to specific promotions. Donors that come in through ads are generally less familiar with your program than existing supporters or even people who found your website on their own — so it’s extra important to introduce your organization from the moment they sign up!

Fundraising 84

Fundraising America United States Track 84

Nonprofit Tech for Good

JULY 1, 2020

As more organizations are relying on social media for their communication, it is becoming increasingly harder for nonprofits to attract and hold a prospective donor or volunteer’s attention. The nonprofit Charity: Water does this exceptionally well by inviting their supporters to create their own fundraising campaign for the organization.

Social Media 325

Social Media Support Media Social 325

Amy Sample Ward

FEBRUARY 1, 2011

Another topic that is of interest and can serve as a valuable launch pad for conversations and information, both for Romanian NGOs and organizations around the world, is a blog. But blogs can help your organization in a few key ways: Central Communication Hub. Test Drive It. And here’s how to start!

Romania 237

Romania Create Organization Local 237