NonProfit PRO

FEBRUARY 1, 2023

In November, a new online artificial intelligence (AI) program called ChatGPT was released in a free test mode. It can hold a conversation, answer questions and create eerily accurate written statements. It reminded me of an old saying, “If you don’t want to be replaced by a robot, stop behaving like one.”

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Forum One

AUGUST 19, 2021

The most common approaches are through two research approaches: audience research and usability testing. When it comes to audience research and usability testing, the two approaches can sometimes get mixed up, because after all, aren’t our audiences using our digital platform or tool? Usability testing: Defining the experience.

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.orgSource

SEPTEMBER 25, 2023

You’ve probably had a conversation with the bot twins, ChatGPT and Bard. Eliza was a natural language processing program created to explore the dynamics of conversation between humans and machines. If you’ve been looking for an initiative to spark interdepartmental collaboration, a chatbot would be a good test case.

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Las Vegas Language Interaction Associations 221

The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

The most reliable way for nonprofits to increase digital engagement is to test different techniques and messages with your own audience to determine what they respond to best, and follow the results. If you’re ready to start improving your digital program through testing, here are five places to get started.

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Velir

APRIL 27, 2021

You can track member engagement through conversions on your website like email newsletter sign-ups, call-to-action click-throughs, downloads, and article shares. A/B testing is a great way to look at these activities and figure out how to optimize them to maximize member engagement.

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Test Associations Websites Newsletter 59

NetWits

AUGUST 4, 2011

Are you testing your email messages (i.e. And while you may have a hunch about the best day or time to send email, testing validates (or disproves) your theory. However, I don’t see enough nonprofits taking advantage of email testing. And while it does require a few extra steps, email testing doesn’t have to be time-consuming.

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Test email Mail Rate 177

Byte Technology

DECEMBER 29, 2016

Indeed, responsive sites that provide stellar visits—especially in the e-commerce industry—are proven to have better engagement, more conversion rates and, very importantly, better search engine rankings. Leave it to Google to come up with the industry-leading site testing app.

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.orgSource

AUGUST 14, 2023

Initially Bard, the underdog who I was rooting for, failed this test miserably. Bard is a large language model, also known as a conversational AI or chatbot trained to be informative and comprehensive. Conversational Abilities: ChatGPT is specifically designed for conversational interactions with users. Go figure??

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Nonprofit Tech for Good

FEBRUARY 11, 2022

In the early, nascent days of the Internet, webmasters treated their users as if they were monoliths – everybody got the exact same pop-up, which ran on every page of the site – annoying users and suppressing conversion rates. Test out the options. Just as we test landing pages and emails, test the layout of your pop-ups too.

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Association Analytics

FEBRUARY 20, 2024

Registrations, subscriptions, downloads, clicks and page conversions are all reliable ways to determine what audiences are finding valuable. When it comes to judging what works, A/B testing – also called split testing or bucket testing – can help you compare the performance of two versions of content to see which one appeals more to viewers.

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Create Strategy Associations Registration 169

NetWits

JANUARY 3, 2011

Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Now that they’re one step closer to becoming a donor, event participant, or email subscriber, do you stop testing? Why is testing important? Are you sure?

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Association Analytics

MAY 4, 2023

Many people have good ideas, but using analytics to test the ideas, improve upon them and prove ROI on their efforts will set you apart! Even community managers can leverage their unstructured data (conversations) to help enhance your member experience (and really wow your boss!)

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Good testing begins with a hypothesis and collecting data to understand if you are right or wrong. His creativity: I have a theory and I’m going to test it. Don’t let your vision become delusional.

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Test Impact Experiment San Francisco 114

Amy Sample Ward

OCTOBER 4, 2010

These three columns let visitors dive straight into content they are most interested in, like presentations (notes, information, links and slides), roundups (compilations of interesting content and conversations), and event popular blog posts (this is decided based on blog posts with the most clicks and visits). Input #3: Adding the extras.

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Association Analytics

OCTOBER 10, 2022

If you’re doing an A/B test or targeting your email to a certain segment, it will also be difficult to refine your list without real-time access to your data. This is important for conversion metrics or click-through success metrics. Conversion – this is pretty straight forward using the number registrations or renewal.

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Analytics Marketing Taxonomy Module 169

Nonprofit Tech for Good

FEBRUARY 14, 2019

The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort. 1) Set up a conversion event and create a campaign. Select “Conversions” as your marketing objective, name the campaign, then continue on to plan your ad sets.

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Facebook Fundraising ROI Virginia 245

sgEngage

MARCH 8, 2024

The only completely reliable metric to measure email performance is conversion rate, which presents its own challenges, since conversion rates always lag behind open and click rates.

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Benchmark Blackbaud Report Online 79

.orgSource

NOVEMBER 7, 2023

Remote work was one of those unsettling tests. Intentional communicators bring a sense of responsibility and thoughtfulness to the conversation. It is also a fun and effective way to ease into conversations about communication, behavior, trust, and other interpersonal issues that are important to keeping culture on track.”

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Media Cause

JUNE 27, 2023

Track, Test, and Test Again The key to maximizing your return on investment is ensuring your campaign is set up for success on a foundational level. Installing pixels, and making sure the conversion actions you want are tracking are all vital to being able to report on success.

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Social Media Guide Media Social 97

Nonprofit Tech for Good

MAY 13, 2022

Are your conversion rates different for different audiences? The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. Test with a couple of links to see how it all works. Are your conversion rates different for different audiences?

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Donor Track Campaign Facebook 298

Global Giving

APRIL 4, 2019

You can also gather some very qualitative and detailed data about donor experience in your in-person conversations with your donors. Testing a hypothesis means you should not look for data and interpret it in a way that only confirms your thoughts. Q: What are some common data collection missteps?

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Conversation Data Fundraising Hints 52

sgEngage

SEPTEMBER 6, 2023

To grow your donor file, add three easy upgrades to your current acquisition plan and watch how kickstarting a better content, promotion, and conversion strategy can work wonders for your donor pipeline. Organic posts, paid posts, and boosts allow you to test acquisition on social media. Extend it to social media platforms, too.

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Digital Donor Work Calendar 89

M+R

MAY 31, 2023

Public Media Development and Marketing Conference (PMDMC) July 11-14, Atlanta Partner Sarah DiJulio and Vice President Rachael Wolber are headed to Hot-lanta where Rachael will be presenting “ Testing! Membership conversion testing in the digital space ” with Jill Shepherd from Propublica. Register here. That’s it!

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Business Atlanta Chicago Benchmark 89

Candid

JUNE 8, 2023

The recent release of ChatGPT, an incredibly potent example of the power of AI tools to mimic conversations and empathy, mental health providers have also been tempted to substitute bots for people. Second, chatbots and other AI technologies need to be carefully designed and tested for human interaction and bias to mitigate risks.

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Literacy Advice Test Training 138

The Fundraising Authority

SEPTEMBER 22, 2022

On the other hand, if you are regularly communicating with your donors via snail mail (even if it’s only by sending them two mailed newsletters per year) your supporters will feel like the annual appeal is a natural part of the ongoing conversation they are having with your nonprofit. #2

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Mail Fundraising Database Summary 321

John Kenyon

APRIL 11, 2024

Have frank internal conversations about priorities. Continuously test outputs across sensitive dimensions. Use representative test data spanning racial groups. Here are some tips: Discuss values upfront. If equity and inclusion are key values, there may be some AI/LLM use cases to avoid entirely for now. Monitor and update.

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Language Model Sound Voice 59

Forum One

JULY 15, 2021

is an opportunity to have meaningful and deliberate conversations that lead to greater involvement. This allows you to successfully test and evaluate your personalization strategies and tactics. Other common tactics include adding a first name into the body of an email or the subject line to test performance.

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Personal Test Demographics Analytics 101

Candid

JULY 26, 2023

Test your tech in advance Once you understand what tech is available and needed, test it out! As someone who has worked with technology my whole career, I can confidently say my worst experiences have always come when I assume something will work without testing it out beforehand.

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Candid

MARCH 28, 2023

To stay focused on our users’ needs, we’re creating a set of persona archetypes based on in-depth conversations with current and potential users. As new design concepts are developed, our team shares early concepts and gathers feedback from potential and current users through surveys and both moderated and unmoderated usability tests.

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Profile Product Research Exercise 98

Eric Jacobsen Blog

JULY 31, 2011

One of my favorite books about leadership asks its readers five powerful questions , putting aspiring leaders to the ultimate test of what it takes to be a true leader. The best thing about this book is that if you pass the test you can skip reading many of the mountains of other leadership books on the market today. Clark, Ph.D.

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Test Leadership Review Chart 49

sgEngage

OCTOBER 4, 2022

Tim sat down with Steve McLaughlin as part of the Blackbaud Institute Index’s 10 th Anniversary Celebration series to discuss how testing and data are critical to identifying and optimizing your value prop. In this conversation , they emphasized how organizations are most effective when they aren’t trying to be all things to all people.

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Data Test Blackbaud Donor 68

Nonprofit Tech for Good

NOVEMBER 13, 2023

Ask platform providers to set up a test auction so you can see how easy it is for your supporters to access and use. Conversely, if an item has zero bids you can reduce the minimum bid price to get bidding started. A flexible fundraising platform will allow you to adjust minimum bids and bidding increments in real-time.

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Tips Online Management Help 270

Nonprofit Tech for Good

AUGUST 14, 2022

The best way to find out is to ask them directly: Schedule regular check-ins with board members and personal conversations with donors, especially new ones! Begin testing your messaging to learn which message has the highest engagement in terms of engagement and donations? First, you will need to determine why your donors give.

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Donor Giving Method Nonprofit 290

Qgiv

OCTOBER 17, 2023

.” Features Included Launched and soon-to-be-released features that fall under Fundraising IQ include: Dynamic Giving Amounts: Fundraising IQ leverages machine learning to analyze donor data and suggest dynamic, personalized donation amounts to donors to increase conversions.

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Fundraising Press Test Industry 59

M+R

DECEMBER 13, 2022

Adding eCommerce tracking means you can track your conversions back to specific promotions. Groups like the Union of Concerned Scientists and USA for UNHCR actually improved donation form conversion rates by showing more content to their paid traffic! Testing changes to your donation form to improve conversion rates.

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Connection Cafe

DECEMBER 23, 2013

This is the fourth part in my series about learning how to test the usability of your online donation form and website with real donors. Part one discussed why to usability test , part two outlined crafting your test , and part three gave best practices for recruiting participants. Today, we gear up for your big test day!

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Connection Cafe

OCTOBER 20, 2014

What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. However, conversion rates of those emails dropped 25%. This is actually the second consecutive year fundraising email conversion rates have declined sharply , continuing a somewhat worrisome trend.

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