Achieve

MAY 10, 2021

Testing your initial plans through stakeholder interviews. At each of these phases, understanding exactly who your audience is and how you should connect with them will be essential, especially after a year of pandemic challenges and distractions. Your Organization’s Leaders and Stakeholders. Feasibility Study. The Quiet Phase.

Audience 83

Audience Campaign Phase Virtual 83

Nonprofit Tech for Good

NOVEMBER 13, 2023

Online silent auctions help non-profits raise funds effectively without having to organize a full-scale in-person event. With a comprehensive fundraising platform , organizations can manage and run an exciting digital auction. Selecting compelling items that appeal to your audience can significantly impact your fundraising results.

Tips 258

Tips Online Management Help 258

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? 1) Set up a conversion event and create a campaign. 2) Identify your target audience. 2) Identify your target audience.

Facebook 236

Facebook Fundraising ROI Virginia 236

Forum One

AUGUST 24, 2021

Audience research is changing—along with a changing world—to help us on our quest to better understand audience behavior, needs, frustrations, and successes and ensure products and services are successful. As organizations navigate and adapt to connecting with users in new ways, here is what we see as valuable going forward.

Audience 66

Audience Research Change Sample 66

.orgSource

NOVEMBER 7, 2023

Remote work was one of those unsettling tests. Our colleague Stuart Meyer,* who at the time was CEO of the National Barbeque and Grilling Association, a fully virtual organization, made this comment. “We Organizations that were reluctant to update systems corrected deficits. We produced virtual events–a first for many.

Virtual 251

Virtual Lesson Experiment Learning 251

Nonprofit Tech for Good

JANUARY 19, 2024

While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. Tailor content to your audience: For instance, Eventgroove enables nonprofits to easily run online raffles. The longer keyword targets your audience more precisely, leading to better engagement and conversion.

Action 259

Action Practice Tips Seattle 259

Nonprofit Tech for Good

MAY 13, 2022

Investigate how well your audiences perform. Are your conversion rates different for different audiences? The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. But for my social posts, I might set the medium to “organic”.

Donor 285

Donor Track Campaign Facebook 285

Forum One

JULY 15, 2021

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences.

Personal 101

Personal Test Demographics Analytics 101

.orgSource

FEBRUARY 12, 2024

Sharon Rice ,orgSource Managing Director of Business Strategy, explains the new roles like this, “An integrated strategic plan gives everyone in the organization a voice, especially the professionals from marketing and membership. They are charged with posing and answering significant questions like these: Why was our organization founded?

Collaboration 221

Collaboration Marketing Integration Trend 221

John Kenyon

APRIL 11, 2024

For nonprofits and grantmaking organizations committed to racial equity, using artificial intelligence (AI) and large language models (LLMs) raises important concerns. The marketing copy generator could simply overlook authentic representation of minority audiences and voices in its outputs. Here are some tips: Discuss values upfront.

Language 59

Language Model Sound Voice 59

Forum One

MAY 12, 2021

At Forum One, we strive to provide solutions and tools that allow mission-driven organizations to make an impact in the world. Forum One is currently developing such a tool to empower content administrators to better shape the content that their audiences need, and in turn, increase the value of their websites.

Open Source 73

Open Source Personal Websites Open 73

sgEngage

SEPTEMBER 6, 2023

To grow your donor file, add three easy upgrades to your current acquisition plan and watch how kickstarting a better content, promotion, and conversion strategy can work wonders for your donor pipeline. Organic posts, paid posts, and boosts allow you to test acquisition on social media. Extend it to social media platforms, too.

Digital 89

Digital Donor Work Calendar 89

M+R

MAY 31, 2023

Public Media Development and Marketing Conference (PMDMC) July 11-14, Atlanta Partner Sarah DiJulio and Vice President Rachael Wolber are headed to Hot-lanta where Rachael will be presenting “ Testing! Membership conversion testing in the digital space ” with Jill Shepherd from Propublica.

Business 89

Business Atlanta Chicago Benchmark 89

Nonprofit Tech for Good

JUNE 4, 2022

Most charities had used the same tried-and-tested methods for decades (namely, galas and sponsored endeavors), but with new health and safety guidelines to contend with, this was no longer possible. At the height of the pandemic, this was the only viable option for most nonprofits, with many organizations opting to livestream their events.

Method 353

Method Fundraising Virtual Nonprofit 353

Whole Whale

NOVEMBER 12, 2021

In October 2021, Facebook announced that nonprofits will now be able to create custom audiences of users who have either donated to the organization’s Facebook Page directly or have created a Facebook Fundraiser in support of that nonprofit. How to set up new Facebook Nonprofit Donor Audiences. Then, click Create Audience ?

Facebook 110

Facebook Donor Nonprofit Audience 110

Top Nonprofits

MARCH 16, 2022

It’s what you use to drive engagement, donations, and awareness of your organization. When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. Your site doesn’t engage your audience. Is the organization still relevant? Your site isn’t accessible.

Websites 115

Websites Nonprofit Audience Mobile 115

sgEngage

OCTOBER 4, 2022

As a nonprofit organization, your mission statement is your guiding light. According to Tim Kachuriak, founder and Chief Innovation and Optimization Officer for the fundraising research lab NextAfter, if he were to contact your organization and ask, “What is your value proposition?” But what about your value proposition?

Data 69

Data Test Blackbaud Donor 69

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Good testing begins with a hypothesis and collecting data to understand if you are right or wrong. His creativity: I have a theory and I’m going to test it. Don’t let your vision become delusional.

Test 114

Test Impact Experiment San Francisco 114

Candid

JUNE 7, 2023

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. To answer these questions and put experts’ advice to the test, I decided to ask my peers. For example, our preference for video content rings true. Invest in Instagram.

Advice 98

Advice Social Media Media Meme 98

Media Cause

FEBRUARY 28, 2022

If your nonprofit organization is struggling to share your message with your various audiences, you’re not alone. Are you looking to talk to your existing audience, or expand to new folks? But with a little bit of structure and curiosity, it becomes a lot easier to learn and iterate to better connect with your audience. .

Content 105

Content Test Student Audience 105

Museum 2.0

OCTOBER 8, 2019

Audience-centered for me is a subset of human-centered. Audiences are a portion of the humans in the museum ecosystem. The reason I think of a museum as human-centered is that to become audience-centered your organization has to center people. Practically, being audience-centered touches every aspect of staff work.

Audience 38

Audience Museum Classes Library 38

.orgSource

MAY 15, 2023

Sharon Rice ,orgSource Managing Director of Business Strategy, explains the new roles like this, “An integrated strategic plan gives everyone in the organization a voice, especially the professionals from marketing and membership. They are charged with posing and answering significant questions like these: Why was our organization founded?

Collaboration 221

Collaboration Marketing Team Integration 221

Saleforce Nonprofit

JULY 8, 2021

An added benefit of email marketing strategies is that you can analyze performance and optimize those conversations in real-time. Understand Your Audience. Take a look at those in your target audience. How are they affiliated with your organization? Where do they live? Which programs are they most interested in?

email 116

email Marketing Strategy Tips 116

Volunteer Hub

JANUARY 3, 2022

Facebook Live has become a go-to fundraising tool for many nonprofit organizations raising money amid COVID-19. Facebook live lets you stream video content directly to an audience in real time. Here are a few strategic benefits of Facebook Live that organizations can incorporate into their marketing strategy.

Facebook 95

Facebook Tools Fundraising Stream 95

Global Giving

APRIL 4, 2019

A: It’s all about making informed decisions and knowing what aspects of your organization inspire your donors. What drives people to engage with your organization. It is also worth gathering data before and after a campaign to learn more about the campaign’s impact on your audience. Q: Why bother gathering data?

Conversation 52

Conversation Data Fundraising Hints 52

Nonprofit Tech for Good

JULY 1, 2020

She helps brands grow engagement and build relationships with their audience. As more organizations are relying on social media for their communication, it is becoming increasingly harder for nonprofits to attract and hold a prospective donor or volunteer’s attention. But not all nonprofits are effective on social media.

Social Media 325

Social Media Support Media Social 325

M+R

DECEMBER 13, 2022

Adding eCommerce tracking means you can track your conversions back to specific promotions. It also offers audience insights and traffic information that can be helpful for targeting your ads! Testing changes to your donation form to improve conversion rates. This might look like: .

Fundraising 82

Fundraising America United States Track 82

Forum One

APRIL 11, 2023

Service design principles can be applied to the social sector to craft audience experiences that create positive change in the world. For example, it can result in improvements to a grant application process, which returns much stronger applications that ultimately create a bigger impact for your organization. Strengthen your brand.

Design 73

Design Service Social Chicago 73

Forum One

DECEMBER 15, 2022

It’s our great privilege at Forum One to not only work with some of the best nonprofits, cultural intuitions, and government agencies around, but also to learn from them, and extend their expertise to the broader community of mission-driven organizations. What do we need to cut out or start? How are we going to measure success?

Practice 62

Practice France Austria Measure 62

Nonprofit Tech for Good

JUNE 22, 2021

The first indicator of a successful nonprofit organization is the amount of time they spend on the details that bring their fundraising campaigns to life right from the start. Help your teammates understand the tools available to them so they can maximize their roles within your organization.

Action 292

Action Fundraising Nonprofit Gift 292

Qgiv

JUNE 6, 2023

Social media has changed the marketing world, and Facebook Ads for nonprofits are an easy tool to increase your organization’s presence online. Since 2009, Facebook has provided the option to create featured ads on their platform to help businesses and organizations reach others’ newsfeeds. How do nonprofits use Facebook Ads?

Facebook 86

Facebook Guide Demographics Nonprofit 86

Bloomerang

AUGUST 29, 2022

Which business or organization comes to mind first? Every organization needs to take a slightly different approach. The M+R 2022 Benchmarks have a section devoted to nonprofit digital advertising with breakdowns by format, organization size, and cause area. Think of a brand , any brand. Create a layered advertising funnel.

Digital 120

Digital Program Tips Nonprofit 120

Whole Whale

JANUARY 27, 2023

That’s a huge amount of opportunity for nonprofits to tap into and reach out to new audiences. This will help accrue clout to the main organization account. By creating thoughtful, insightful, helpful posts answering a question based on the work you do, you can showcase how your organization positively impacts the community.

Awareness 52

Awareness Question Ideas Strategy 52

Nonprofit Tech for Good

NOVEMBER 15, 2019

The ability to track and monitor those relationships should be the #1 priority for organizations seeking to expand their donor base or increase their revenue. There is a higher website conversion rate and donors stay on the website longer because of more opportunities to engage with the software. 2) Bloomerang :: bloomerang.co.

Relationship 231

Relationship Software Management Pledge 231

sgEngage

JUNE 22, 2021

Examples of questions include: How did you come to be involved with our organization? Data obtained from user interviews can be used to develop Audience Personas , to help guide design and content creation for your website/emails and to get ideas for improving events. A/B Testing. What adjectives would you use to describe us?

Method 75

Method Research Test Analytics 75

Nonprofits Source

APRIL 19, 2017

Custom Facebook Audiences. Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Custom Facebook audiences are an effective way to leverage your existing email lists. They work by matching your database with Facebook, creating a custom audience. Had a 55% increased conversion rate. That’s it.

Ideas 111

Ideas Donation Online Strategy 111

Media Cause

APRIL 8, 2022

Facebook, Instagram, LinkedIn, TikTok, and even Google all have on-platform lead generation forms, allowing you to quickly—and easily—get information from your audience to grow your lead list. From a testing perspective, on-platform forms require multiple. Having on-platform lead generation forms. forms to run across various ads.

Generation 52

Generation Platform Websites Test 52