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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

1) Forget about organic, focus on ads. Organic reach on Facebook declines year on year, but there are still so many charities spending valuable time every week trying to make it work. One of the strengths of Facebook Ads is that you can refine and test and greatly increase the success of your campaign yourself.

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Tests: How streamlined is too streamlined for donation pages?

M+R

Read time: 2 minutes Welcome to Part One of our 60 Tests in 60 Minutes series! For the next few weeks, we’ll be sharing some of our favorite tests—things that worked, things that didn’t, and some things we’re still curious about. We’ll be rolling out more testing results in the coming weeks. Short on time? That’s it for today.

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The CEO Test

Eric Jacobsen Blog

The book is, The CEO Test , written by Adam Bryant and Kevin Sharer. You’ll learn what truly matters to be a successful leader and you’ll discover a clear roadmap for succeeding in these seven critical challenges – the CEO test : Can you develop a simple plan for your strategy? Top leadership jobs are endurance tests.

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Audience Research vs. Usability Testing: Which to Use When

Forum One

The most common approaches are through two research approaches: audience research and usability testing. When it comes to audience research and usability testing, the two approaches can sometimes get mixed up, because after all, aren’t our audiences using our digital platform or tool? Usability testing: Defining the experience.

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Nonprofits, Have You Taken The Board Doctor’s Wellness Test?

Blue Fox

We are partnering up with our friend Cathy Allen, The Board Doctor, to share a free Wellness Test for nonprofit board members. They are offering free tests: blood pressure, blood sugar and cholesterol, BMI calculation, etc. Results will be available next year, along with benchmarking for future takers of the Wellness Test.

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Top Advertising Tips for Nonprofit Organizations

Media Cause

Advertising can be an effective way to help grow your nonprofit’ s digital footprint, complement your current organic marketing efforts, and be an essential, part of your integrated marketing strategy. For your bottom-funnel efforts, you may remarket the list of new email leads with a strong CTA to donate and support your organization.

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Nonprofit Startups: Apply for 501(c)(3) Status or Secure Fiscal Sponsorship?

Nonprofit Tech for Good

How does someone test an idea for a nonprofit without committing the time, effort, and money to apply for 501(c)(3) status, find a board, and secure long-term funding? Start a nonprofit organization: The National Council of Nonprofits has five steps to starting a nonprofit. What do you do to get started?

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