Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test
Nonprofit Tech for Good
MARCH 17, 2020
1) Forget about organic, focus on ads. Organic reach on Facebook declines year on year, but there are still so many charities spending valuable time every week trying to make it work. One of the strengths of Facebook Ads is that you can refine and test and greatly increase the success of your campaign yourself.
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