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The University of Alabama at Birmingham: Transforming Student Journeys Through Salesforce

Cloud 4 Good

The University of Alabama at Birmingham (UAB) is an internationally-renowned, public doctoral research university and academic health center dedicated to transforming the student experience. Improving Internal & External Communications with Marketing Cloud. We’ve seen really great response rates from these comms.” .

Alabama 113
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content. Step 3: Create – Once IAEE determined the need, they were able to develop content for those members, starting with an educational series of six webinars.

Data 210
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How to find free things: nonprofit students edition 

Candid

As a nonprofit management student, preparing to enter this field can be challenging because it’s still developing. As the sector evolves, students aren’t always sure which available resources are the most sound to support our studies. This fall, a year into my master’s program, I started an internship on Candid’s communications team.

Student 117
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Centralizing Communications with the University of Massachusetts Amherst + Salesforce Marketing Cloud

Cloud 4 Good

Creating a Central Communications Platform. Our goal was to improve communication across campus with our various constituencies, leveraging Salesforce CRM and Marketing Cloud to study and improve the relationship they have with the university,” said Mead. We’re trying to be smarter about how we communicate.” .

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4 Steps to Breaking Down Complicated Content

Media Cause

While it keeps life interesting, it also makes it difficult to communicate complicated, nuanced messages. When faced with communicating a complicated message, we like to approach it with a four-step system: 1. Can link to more in-depth content. Can push to more in-depth content. There’s so much to untangle—.

Content 105
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Top 2021 Fundraising Strategies: Mastering Relevant Content Marketing

Bloomerang

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Master relevant content marketing. That means that you must work to make relevant content marketing more readily accessible to your constituents. . Make your content something with which they’ll want to engage.

Content 130
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4 Ways to Use Trello to Manage Your Non-Profit Communications Program

The Storytelling Non-profit

Trello is a project management tool that can be used to manage so many things from blog content, content banks , PR outreach, and more. Even as we transition out of sheltering in place, you may find a digital tool like Trello helpful for managing your nonprofit's communication program.

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