Measuring and Reporting Nonprofit Outcomes
OCTOBER 23, 2013
Heart of Illinois United Way. Gina Edwards Heart of Illinois United Way Leadership measurement nptech nten Strategy Program Gina Edwards. VP, Marketing & Communications. Outcomes are not just visions or goals. They are specific changes or benefits that include a transformation in knowledge, attitudes, values, skills, behaviors or conditions. Outcome information and measurement are the not-for-profit equivalents of the for-profit industry's return on investment.