Attention all business book enthusiasts!


Do you love to read? I do! I read an absolute ton in airplanes and during the summer at the pool… yes, that’s basically when I find the time. Sigh. I also have a big pile of books on my desk that I want to get to (Sound familiar? I know you do too!)…

Attention Getters: Tips for Effective Email Marketing

Byte Technology

Indeed, to differentiate and draw attention to your website, product line or service amongst the great virtual masses it’s now necessary to go to great lengths to grab a visitor’s or reader’s attention quickly and efficiently.

Does This Deserve My Attention?

Beth's Blog: How Nonprofits Can Use Social Media

Yesterday, this tweet from Howard Rheingold, author of NetSmart got my attention! It is a simple, elegant way to train your attention while working online to keep mindful how you are spending your time. As he says in his book, your attention is one of your most available assets.

Nepal Earthquake Roundup: Emergency Fundraising Attention Cycle

Beth's Blog: How Nonprofits Can Use Social Media

Let’s continue to pay attention and support this effort. Image Source: ntegrity.

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Why All Social Good Organizations Need to Pay Attention to Politics

Connection Cafe

Whether your social good organization has a political affiliation or not, your donors do and their behavior (and your fundraising) is impacted by the state of national politics. That is the focus of episode 79 of The sgENGAGE Podcast: How Elections Influence Charitable Giving.

Paying Attention to Your Nonprofit’s Workplace Culture Pays Off

Beth's Blog: How Nonprofits Can Use Social Media

” Another intervention that emerged was a solution to “techno-interference” at meetings where people are not giving full attention to the meeting because they were on their devices.

Captivology: The Science of Capturing People’s Attention

Beth's Blog: How Nonprofits Can Use Social Media

The book shares how and why our mind pays attention to some events, ideas, or people and not others. Parr uses the metaphor of building a fire to describe how capturing attention works. There are three stages starting with ignition, what captures immediate attention.

Video Rules: Tips for Creating “Distributed” Content that Gets Attention

Byte Technology

As Colling notes, getting attention online is less about driving donors and supporters to your website than it is about having them take actions—signing up for a newsletter, volunteering etc.—directly

On Curation in the Attention Economy


What does a good curator do in a world where attention is the scarcity? NYU’s Jay Rosen answers: Good curators. respect people’s time and help them save time. are richly interactive with the people they are curating for. use data smartly without being enslaved to it.

Attention Fundraisers: Stop Shooting Yourself in the Foot

Connection Cafe

When it comes to fundraising, we all know that there is no “one size fits all” solution, schedule or strategy. Each nonprofit has to consider its donor profile, budget, programming, specific needs and other factors that lead to the investment that makes fundraising as successful as possible.

5 Attention Grabbing Twitter Marketing Tactics for Non-profits


Strong visual content helps grab the attention of your followers amidst a stream of other tweets. Twitter is perhaps one of the fastest-moving social platforms.

Attention #AFPFC Attendees: It’s Time to Join the #Giveolution

Connection Cafe

We couldn’t be more excited about where the global philanthropic community is headed. This industry is changing faster than ever before. At Blackbaud, we’re calling this change the Giveolution. It’s a movement that’s advancing the entire giving industry and the community that supports it.

Email Subject Line Length Matters SOMETIMES | Nonprofit Marketing | Getting Attention

AFP Blog

Email Subject Line Length Matters SOMETIMES | Nonprofit Marketing | Getting Attention : "Welcome to our Proof Point series—highlighting research findings to use when advocating for the marketing approaches you know are right. Email subject line length DOES MATTER, as proven by Mail Chimp’s research on open rates for 200 million emails. The best email subject lines are short [50 characters or less]…and provide the reader with a reason to explore your message further." 'via via Blog this'.

Center of Attention: Some Great Plugins for Popular Posts

Byte Technology

Or more specifically, a plugin that highlights your “popular posts” and gives readers a little help by highlighting what has gotten the most attention and simplifying finding such material. The Top 10 plugin—also free—is really convenient in that it registers the number of page views your posts receive on an hourly basis and automatically displays those getting the most attention. Creating a ton of great content is a wonderful thing for a blogger utilizing a WordPress-based site.

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Attention nonprofits: We don’t know our donor data!

3rd Sector Labs

The post Attention nonprofits: We don’t know our donor data! Understanding data is critically important to success in any business. Unfortunately, data can be boring, even confusing. Many nonprofits don’t know their donor data. While that’s understandable, it is also a big problem. If we don’t know our donor data, how can we effectively plan a fundraising appeal? Build a fundraising strategy? Combat the challenges of donor retention?

Woulda Coulda Shoulda #GivingTuesday | Nonprofit Marketing | Getting Attention

AFP Blog

Woulda Coulda Shoulda #GivingTuesday | Nonprofit Marketing | Getting Attention : "Would you have generated donations your organizations wouldn’t have gotten otherwise if you had participated in this year’s #GivingTuesday? Could you have tried some new strategies this year, like the matching gifts offered in so many #GivingTuesday campaigns?

Facebook Subscriptions: 8 Reasons Why Your Nonprofit Should Pay Attention


Making a difference, a positive impact in the world, is the entire reason your nonprofit organizations exists. Having a voice and a way to spread your message are critical components of making the impact you’re after. Without them your ability to create change decreases significantly.

Museums, Divided Attention, and Really Bad Commercials

Museum 2.0

There are two fears at work here: People are so distracted by technology that they can''t disconnect to pay attention to what''s really important. This kind of behavior is a violation of attention no matter where it happens. Ready for something ridiculous?

Drive Attention and Gain Donations on Facebook with Video Storytelling

NonProfit Hub

Nonprofits have a leg up over other brands vying for attention on Facebook since every single nonprofit has a multitude of meaningful stories to tell. Stories have the capacity to captivate in a short amount of time, which is great since attention spans are short on social media.

Attention Nonprofit #datanerds: Data-Informed Fundraising!

Beth's Blog: How Nonprofits Can Use Social Media

We may need to start wearing these here! RT @ kanter what every #datanerd needs in their wardrobe – I Love Data T-shirt QlhMt4. Mission Measurement (@MissionMeasure) September 5, 2012.

The #1 Reason You Should Pay More Attention to Your Event Donors

Connection Cafe

I’d like you to remember what it was like to be in junior high. I know—it’s not a time any of us want to relive, but bear with me… Did you ever have a crush on someone that acted like you didn’t exist?

Charity Created Via Social Media Draws Attention From Facebook Execs - The Chronicle of Philanthropy

AFP Blog

Charity Created Via Social Media Draws Attention From Facebook Execs - The Chronicle of Philanthropy : 'via Blog this

Four Reasons Why Your Nonprofit Should Pay More Attention to LinkedIn Pages in 2017

Nonprofit Tech for Good

Odds are your nonprofit has a LinkedIn Page. Most nonprofits have claimed their pages and set up the basics, but very few regularly post on their LinkedIn Pages. Snapchat and Instagram may be all the buzz, but ignoring LinkedIn Pages is a mistake.

How To Train Your Attention and Be Effective When Working Online

Beth's Blog: How Nonprofits Can Use Social Media

How long can you pay attention when working online before your mind wanders? According to the Statistic Brain site list of attention span stats , in 2000 we had a 12 second attention span compared with an 8 second attention in 2013. Photo by BirgerKing. Take a guess.

Attention RSS Readers: Update Your Subscription!

Beth's Blog: How Nonprofits Can Use Social Media

Do you read Beth’s Blog in an RSS Reader?

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Attention Data Nerds: The Mobile Mindset Study and More

Beth's Blog: How Nonprofits Can Use Social Media

Source: Mobile Mindset Study. Two excellent sources for stats on how mobile use in the US has become more pervasive. American’s are no longer tethered to their desktops to use the Internet, especially social media.

Getting Attention Nonprofit Tagline Awards Winners Announced

Amy Sample Ward

Both large and small nonprofits earned top honors this week for their attention-getting taglines, demonstrating again that an organization of any size can craft a powerful, pithy motto to build awareness and connect with its key audiences. Organizations of all sizes participated in the Getting Attention Nonprofit Tagline Awards, hosted by president of Nancy Schwartz & Company and publisher at

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Why Nonprofit Fundraisers Should Give More Attention to Gen X Donors

Nonprofit Tech for Good

As Gen X rebounds from the Great Recession, Gen Xers are entering their peak giving years and nonprofit fundraisers would be wise to pay more attention to how they give and why. There is a lot of discussion in the nonprofit sector about Millennials (a.k.a.

“Nonprofits Should Be Giving More Attention to Mobile,” Says Mashable

Mobile Commons

In an overview of key takeaways, Mashable reports, “Nonprofits still heavily rely on email to promote their causes, when they should be giving more attention to mobile and social media.” Earlier this week, communications agency M+R released their annual benchmark study , which analyzes over 2.8

Use the Word “Profit” to Get Your Board’s Attention!


Use the Word “Profit” to Get Your Board’s Attention! The idea of leaving money on the table is one that will get people’s attention. I bet your total is a serious number that gets attention! Showing your leaders what your actual potential might be gets their attention.

Attention Nonprofit #DataNerds: A Few Recent Research Studies on Data, Technology, Funding, and Trends

Beth's Blog: How Nonprofits Can Use Social Media

In the last few weeks, there have been a few good research studies and web sites relaunched that cover technology, data, funding, and trends. Here’s a roundup. Foundation Center’s Glasspockets Site ReLaunches with A Wealth of Data About Foundation Transparency.

Getting Attention

Beth's Blog: How Nonprofits Can Use Social Media

Technorati Tags: attention , nptech , net2No, not Ed Batista. Nancy Schwartz. Via Michael Stein (West Coast).

Attention #NPdataNerds: Report back from the first-ever Do Good Data Conference

Beth's Blog: How Nonprofits Can Use Social Media

Attention Nonprofit Communicators! Getting Attention Survey!

Beth's Blog: How Nonprofits Can Use Social Media

Nancy Schwartz of the Getting Attention Blog is starting off the year by surveying nonprofit communicators on key goals and challenges. Here are a few of the questions: Looking back at 2006, what was your biggest disappointment or frustration? And what was your greatest success?

Attention Nonprofit #datanerds: 3 Research Studies and 3 Cool (FREE) Data Tools

Beth's Blog: How Nonprofits Can Use Social Media

March is not only great for basketball, but is also good for nonprofit research studies about digital strategies and launches of new data tools. So if you like looking at and thinking about data and love to get your hands dirty with a data jujitsu, here’s a couple of goodies for you.

Visual Storytelling: Powerful Connections for Your Nonprofit | Nonprofit Marketing | Getting Attention

AFP Blog

Visual Storytelling: Powerful Connections for Your Nonprofit | Nonprofit Marketing | Getting Attention : Video, infographics, still photography, and even a t-shirt or cap featuring your call to action are all examples of visual media nonprofits are using to tell stories in powerful ways!

Attention Nonprofits! The New LinkedIn News Feed Design Has Arrived

Nonprofit Tech for Good

LinkedIn users will be paying more attention to the both the “Home” news feed and “Companies” news feed in coming months so it’s definitely a good time to get more active on LinkedIn. At long last, the new LinkedIn News Feed is here!

Are you smarter than a goldfish? Capturing your donors’ attention at year-end.

Connection Cafe

The most important piece of information to take away as you prepare for year end is to speak to your donors in the way that they will hear you. If you are thinking like a donor and speaking to them in a compelling way, your year-end appeal will definitely get noticed. Annual Fund Direct Mail Fundraising fundraising Stewardship donor motivation end of year fundraising relationship building stewardship

Attention all #14NTC Speakers!!!


Is everyone excited for the 14NTC? I know I am. This is my favorite part of the year, when everything ramps up in anticipation of all our community members gathering in one spot to connect, learn, and change. Our breakout speakers play an incredibly special role at the NTC.

Continuous Partial Attention or Rapid Attention Shifting

Beth's Blog: How Nonprofits Can Use Social Media

via Nancy White I found a pointer to Linda Stone's Wiki on Continuous Partial Attention. I recently attention a press briefing for the MacArthur Foundation in Second Life on digital learning and media. The issue of CPA was brought up - and I learned a new word for it "Rapid Attention Shifting." Most of what is in there is the material from the corporate or business perspective.

Attention all CAE-ers!


Anyone getting ready to take the CAE Immersion course at ASAE in a couple of weeks, or the exam itself in December, or either one, any other time after? Info on the CAE program is here.) Stress). Wanna study with me? We've set up a CAE Study Group space on Check it out and join us in you are interested.

18 Engaging Ways to Get the Attention of Donors on the Go

Wild Apricot Blog

So, here is a list of 20 ways to help your organization capture the attention of donors on the go and increase donations. While charitable giving has actually increased 10% in the last year, so has the amount of effort it takes to get a donation. Fundraising donations

Attention Data Nerds! NTEN Change Journal: It’s All About Data

Beth's Blog: How Nonprofits Can Use Social Media

September Issue NTEN Journal. The new issue of the NTEN Change Journal is all about data! Or rather how we all should love data! Whether you call it data-driven or data-informed , the issue has several excellent articles about how to use data for decision-making as well as lots of useful tips!