Expert insights. Personalized for you.
Yesterday, this tweet from Howard Rheingold, author of NetSmart got my attention! It is a simple, elegant way to train your attention while working online to keep mindful how you are spending your time. As he says in his book, your attention is one of your most available assets. She coined a phrase “continuous partial attention,” to describe why we multi-task in an age of social media – not to get more done, but not to miss out. MORE
So, here is a list of 20 ways to help your organization capture the attention of donors on the go and increase donations. While charitable giving has actually increased 10% in the last year, so has the amount of effort it takes to get a donation. Fundraising donations MORE
Use the Word “Profit” to Get Your Board’s Attention! The idea of leaving money on the table is one that will get people’s attention. I bet your total is a serious number that gets attention! Showing your leaders what your actual potential might be gets their attention. Business-like wording will get your leaders’ attention. The post Use the Word “Profit” to Get Your Board’s Attention! MORE
If 2020 felt more like surviving than thriving for your club, well. you're in good company. The pandemic has greatly affected organizations like clubs that primarily offer in-person activities and on-site interaction. And unfortunately, the reality. organizational-management MORE
Both large and small nonprofits earned top honors this week for their attention-getting taglines, demonstrating again that an organization of any size can craft a powerful, pithy motto to build awareness and connect with its key audiences. Organizations of all sizes participated in the Getting Attention Nonprofit Tagline Awards, hosted by president of Nancy Schwartz & Company and publisher at GettingAttention.org. MORE
I got an email from Ed Batista thanking me for becoming a member of the Attention Trust inviting me to download the Attention Extension. Technorati Tags: attention , nptech , net2. Maybe someday I could trade some of my attention data for the software I installed it - it was easy and the FAQ answered my basic questions about my new tool. It's now time to learn more about the concept, by following the blog and wiki as well as connect with community. MORE
Watch this video chat with Kalley Dunn, Director of Strategic Initiatives for the American Fundraising Foundation ( AmFund ), where she gives us some quick tips on how to gain the media’s attention… and one very common mistake! MORE
SEPTEMBER 19, 2011
Making a difference, a positive impact in the world, is the entire reason your nonprofit organizations exists. Having a voice and a way to spread your message are critical components of making the impact you’re after. Without them your ability to create change decreases significantly. With them, the sky is the limit. There’s plenty of ways to communicate, arguably more than we actually need. The trick is finding the right places. The places where you’re message sticks. MORE
There is a big difference between organizations or companies who use marketing to sell something, and those who use marketing to create passionate subscribers to their brand. One way to accomplish this is through content marketing – a marketing technique that informs, engages, and/or entertains your audience with the goal of ultimately driving constituent action. […]. Content Marketing Nonprofits audience content marketing marketing MORE
When it comes to fundraising, we all know that there is no “one size fits all” solution, schedule or strategy. Each nonprofit has to consider its donor profile, budget, programming, specific needs and other factors that lead to the investment that makes fundraising as successful as possible. But there are some opportunities that seem like “no brainers”—missing out on them just doesn’t make sense. One of those happened recently— Giving Tuesday. MORE
Does it feel like your attention span is getting shorter? Attention spans have been falling over the years and are now at an all-time low. You’ve got to grab your supporters’ attention quicker and produce engaging material they want to read. MORE
Flickr: bitzi One of findings from our latest annual Nonprofit IT Staffing and Spending Survey stood out to us: Those organizations that evaluated their Return on Investment (ROI) for IT expenditures were much more likely to be leaders— 44 percent, compared to just 17 percent of stragglers. But the following also jumped out at us (and not in a good way): According to our survey, only about 20% of respondents had ever actually evaluated the ROI for a technology project. MORE
He says the meta-theme of the conference was the phenomenon that Linda Stone, a former executive at Microsoft and Apple, has dubbed ''continuous partial attention." " It is defined as: Continuous partial attention is that state most of us enter when we're in front of a computer screen, or trying to check out at the grocery store with a cellphone pressed to an ear -- or blogging the proceedings of a conference while it's underway. MORE
This blog focuses on the world of prospect research and various related fundraising topics. To diversify our subject matter, we like to feature the work of our friends and colleagues in the community. Join me in welcoming Karen Blanchard of Alumni Finder, and please enjoy this post on engaging Baby Boomers. While Baby Boomers may… Education Guest Post MORE
That's how much we pay attention when we're subjected to a long one-way lecture. Notice how for the first ten minutes our attention rises, then plummets and doesn't regain its original height. I think of blogs as a two-conversation where I'm engaging or paying more attention to the content. Photo in Flickr - CC "by/nc" license - Mr.GluSniffer. Read the post from Brian Lamb. MORE
The post Attention nonprofits: We don’t know our donor data! Understanding data is critically important to success in any business. Unfortunately, data can be boring, even confusing. Many nonprofits don’t know their donor data. While that’s understandable, it is also a big problem. If we don’t know our donor data, how can we effectively plan a fundraising appeal? Build a fundraising strategy? Combat the challenges of donor retention? MORE
Do you read Beth’s Blog in an RSS Reader? As part of my blog redesign, I’ve moved my RSS Feed to: [link] and changed my RSS host. You’re still getting my content because I haven’t shut down my old account which I will do next month. So, take this opportunity to click here so you’ll always have my feed no matter where I host it! Email subscribers: You’re lucky! You don’t need to do a thing! Housekeeping MORE
As Gen X rebounds from the Great Recession, Gen Xers are entering their peak giving years and nonprofit fundraisers would be wise to pay more attention to how they give and why. Thus, nonprofits should give special attention to their Gen X volunteers since volunteers give twice as much as non-volunteers. There is a lot of discussion in the nonprofit sector about Millennials (a.k.a. Gen Y) and Baby Boomers and a growing interest in Gen Z a.k.a. MORE
The attention economy is a human economy. The post How to Design a High Holiday Appeal for the Attention Economy appeared first on The See3 Blog. Donors want to feel like their contribution is making an important difference, rather than perpetuating the status quo. Even when your donors are a captive audience, design your stories for the very human experience of contributing to making the world a better place. Design for it and the dollars will follow. MORE
Is your club ready for 2021? In this post, we're sharing eight trends that clubs will need to be aware of as they continue to adapt to the reality of COVID-19 MORE
Indeed, to differentiate and draw attention to your website, product line or service amongst the great virtual masses it’s now necessary to go to great lengths to grab a visitor’s or reader’s attention quickly and efficiently. By personalizing the message, you show that you care about the user or subscriber, and as humans we all respond to that level of attention. MORE
Email Subject Line Length Matters SOMETIMES | Nonprofit Marketing | Getting Attention : "Welcome to our Proof Point series—highlighting research findings to use when advocating for the marketing approaches you know are right. Email subject line length DOES MATTER, as proven by Mail Chimp’s research on open rates for 200 million emails. The best email subject lines are short [50 characters or less]…and provide the reader with a reason to explore your message further." 'via via Blog this'. MORE
As Colling notes, getting attention online is less about driving donors and supporters to your website than it is about having them take actions—signing up for a newsletter, volunteering etc.—directly The post Video Rules: Tips for Creating “Distributed” Content that Gets Attention appeared first on Byte Technology’s Nonprofit Web Design Insights Blog. MORE
” Another intervention that emerged was a solution to “techno-interference” at meetings where people are not giving full attention to the meeting because they were on their devices. ” The ability to pay attention AND influence your nonprofit’s organization culture is an incredibly valuable skill to master, regardless of your position or the stage of your career. MORE
Is everyone excited for the 14NTC? I know I am. This is my favorite part of the year, when everything ramps up in anticipation of all our community members gathering in one spot to connect, learn, and change. Our breakout speakers play an incredibly special role at the NTC. MORE
Nancy Schwartz of the Getting Attention Blog is starting off the year by surveying nonprofit communicators on key goals and challenges. Here are a few of the questions: Looking back at 2006, what was your biggest disappointment or frustration? And what was your greatest success? What are your top three communications goals for 2007? As you look ahead to 2007, please rate these marketing and communications challenges as they relate to your organization. MORE
5 Attention Grabbing Twitter Marketing Tactics for Non-profits - SocialFish : "5 Attention Grabbing Twitter Marketing Tactics for Non-profits Editorial | October 21, 2015 Twitter is perhaps one of the fastest-moving social platforms. With hundreds of thousands of tweets being shared every day, maintaining visibility and driving engagement become key challenges for most Twitter marketers. MORE
LinkedIn users will be paying more attention to the both the “Home” news feed and “Companies” news feed in coming months so it’s definitely a good time to get more active on LinkedIn. At long last, the new LinkedIn News Feed is here! For years I have been completely baffled by LinkedIn’s partnership with Twitter to allow a mass automation of tweets to be published the LinkedIn News Feed. MORE
This is the second to last post in a series of articles on the topic of digital marketing for nonprofits and creating the perfect nonprofit website. In the first four articles, we discussed creating mission pages , impact pages , volunteer pages , and the all-important donate page. MORE
There are two fears at work here: People are so distracted by technology that they can''t disconnect to pay attention to what''s really important. This kind of behavior is a violation of attention no matter where it happens. Many people feel that museums are sacred spaces for a particular kind of attentive experience, and that it would be better if people understood and valued the specialness of that experience. Ready for something ridiculous? MORE
This blog focuses on the world of prospect research and various related fundraising topics. To diversify our subject matter, we like to feature the work of our friends and colleagues in the community. Join me in welcoming Mary Cahalane of Hands-On Fundraising and please enjoy her post on mid-level donors. Why You Should Pay More… Education Guest Post MORE
The book shares how and why our mind pays attention to some events, ideas, or people and not others. Parr uses the metaphor of building a fire to describe how capturing attention works. There are three stages starting with ignition, what captures immediate attention. The second stage is kindling, where you attract and capture short-term attention on a specific activity, event, or idea. Reputation: Uses experts or the crowd to instill trust and capture attention. MORE
Maybe you’ve tried elaborate, attention-grabbing Flash banners. When you’ve got a big campaign to promote, you’ve got lots of choices about how to promote it on your site. You’ve probably used simple image promotions, or maybe a featured action. Each method has its own pros and cons: what will generate the most clicks? What will engage your visitors? What will help your supporters find it and know how important it is? MORE
It heart breaking to read and see photos of the human crisis in Katmandu (and historic national landmarks in rubble ) and on Everest, but even more to read accounts of the great challenges facing aid workers to reach the rural areas. As the need for donations continues, the public attention starts to wane, so does donor interest. Let’s continue to pay attention and support this effort. Image Source: ntegrity. MORE
Technorati Tags: attention , nptech , net2No, not Ed Batista. Nancy Schwartz. Via Michael Stein (West Coast). MORE
We may need to start wearing these here! RT @ kanter what every #datanerd needs in their wardrobe – I Love Data T-shirt bit.ly/QlhMt4. QlhMt4. Mission Measurement (@MissionMeasure) September 5, 2012. The September, 2012 Issue of the NTEN Change Journal is pure crack for nonprofit #datanerds (folks who would definitely wear a t-shirt emblazoned with “I Love Data!” MORE
We couldn’t be more excited about where the global philanthropic community is headed. This industry is changing faster than ever before. At Blackbaud, we’re calling this change the Giveolution. It’s a movement that’s advancing the entire giving industry and the community that supports it. MORE
Source: Mobile Mindset Study. Two excellent sources for stats on how mobile use in the US has become more pervasive. American’s are no longer tethered to their desktops to use the Internet, especially social media. The Mobile Mindset Study , a new survey from mobile security developers Lookout using data commissioned from Harris Interactive, has found that three out of five smartphone owners in the U.S. do not go for more than one hour without checking their devices. MORE
via Nancy White I found a pointer to Linda Stone's Wiki on Continuous Partial Attention. I recently attention a press briefing for the MacArthur Foundation in Second Life on digital learning and media. The issue of CPA was brought up - and I learned a new word for it "Rapid Attention Shifting." Most of what is in there is the material from the corporate or business perspective. MORE
These days, there's a lot competing for our attention ("Hey, is that a cat video?") It's an ongoing challenge to keep yourself focused, yet also capture and hold the attention of your supporters. This week's member round-up is full of tips for staying focused, ideas for your communications strategy, and insights on where to put your attention and efforts to build momentum for your cause. Speaking of paying attention, how do you catch the interest of others? MORE
Odds are your nonprofit has a LinkedIn Page. Most nonprofits have claimed their pages and set up the basics, but very few regularly post on their LinkedIn Pages. Snapchat and Instagram may be all the buzz, but ignoring LinkedIn Pages is a mistake. In addition the reasons listed below, the demographics of LinkedIn users bodes well for engaging donors and amazingly LinkedIn offers customer service. MORE
This blog post will help provide some quick tips and techniques for helping your mission get more attention in less time. Make a list of people you hope to gain attention with, and then write your press release. MORE
Or more specifically, a plugin that highlights your “popular posts” and gives readers a little help by highlighting what has gotten the most attention and simplifying finding such material. The Top 10 plugin—also free—is really convenient in that it registers the number of page views your posts receive on an hourly basis and automatically displays those getting the most attention. Creating a ton of great content is a wonderful thing for a blogger utilizing a WordPress-based site. MORE
Nonprofits have a leg up over other brands vying for attention on Facebook since every single nonprofit has a multitude of meaningful stories to tell. Stories have the capacity to captivate in a short amount of time, which is great since attention spans are short on social media. Think about what message you want to be communicated on Facebook and then find a tool that makes it easy to create short, attention-grabbing videos to do so. Sponsored by Animoto. MORE
Attention Related Topics Top Nonprofits
AUGUST 4, 2021
Watch this video chat with Kalley Dunn, Director of Strategic Initiatives for the American Fundraising Foundation ( AmFund ), where she gives us some quick tips on how to gain the media’s attention… and one very common mistake!
Byte Technology
JULY 28, 2016
Indeed, to differentiate and draw attention to your website, product line or service amongst the great virtual masses it’s now necessary to go to great lengths to grab a visitor’s or reader’s attention quickly and efficiently. By personalizing the message, you show that you care about the user or subscriber, and as humans we all respond to that level of attention.
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Wild Apricot
DECEMBER 8, 2020
If 2020 felt more like surviving than thriving for your club, well. you're in good company. The pandemic has greatly affected organizations like clubs that primarily offer in-person activities and on-site interaction. And unfortunately, the reality. organizational-management
Salsa
FEBRUARY 2, 2021
This is the second to last post in a series of articles on the topic of digital marketing for nonprofits and creating the perfect nonprofit website. In the first four articles, we discussed creating mission pages , impact pages , volunteer pages , and the all-important donate page.
Nonprofit Tech for Good
JANUARY 24, 2017
Odds are your nonprofit has a LinkedIn Page. Most nonprofits have claimed their pages and set up the basics, but very few regularly post on their LinkedIn Pages. Snapchat and Instagram may be all the buzz, but ignoring LinkedIn Pages is a mistake. In addition the reasons listed below, the demographics of LinkedIn users bodes well for engaging donors and amazingly LinkedIn offers customer service.
Nonprofit Tech for Good
APRIL 22, 2015
As Gen X rebounds from the Great Recession, Gen Xers are entering their peak giving years and nonprofit fundraisers would be wise to pay more attention to how they give and why. Thus, nonprofits should give special attention to their Gen X volunteers since volunteers give twice as much as non-volunteers. There is a lot of discussion in the nonprofit sector about Millennials (a.k.a. Gen Y) and Baby Boomers and a growing interest in Gen Z a.k.a.
Wild Apricot
DECEMBER 8, 2020
Is your club ready for 2021? In this post, we're sharing eight trends that clubs will need to be aware of as they continue to adapt to the reality of COVID-19
Kindful
APRIL 8, 2021
This blog post will help provide some quick tips and techniques for helping your mission get more attention in less time. Make a list of people you hope to gain attention with, and then write your press release.
3rd Sector Labs
JUNE 30, 2014
The post Attention nonprofits: We don’t know our donor data! Understanding data is critically important to success in any business. Unfortunately, data can be boring, even confusing. Many nonprofits don’t know their donor data. While that’s understandable, it is also a big problem. If we don’t know our donor data, how can we effectively plan a fundraising appeal? Build a fundraising strategy? Combat the challenges of donor retention?
Byte Technology
NOVEMBER 15, 2016
Or more specifically, a plugin that highlights your “popular posts” and gives readers a little help by highlighting what has gotten the most attention and simplifying finding such material. The Top 10 plugin—also free—is really convenient in that it registers the number of page views your posts receive on an hourly basis and automatically displays those getting the most attention. Creating a ton of great content is a wonderful thing for a blogger utilizing a WordPress-based site.
Nonprofit Tech for Good
JULY 19, 2012
LinkedIn users will be paying more attention to the both the “Home” news feed and “Companies” news feed in coming months so it’s definitely a good time to get more active on LinkedIn. At long last, the new LinkedIn News Feed is here! For years I have been completely baffled by LinkedIn’s partnership with Twitter to allow a mass automation of tweets to be published the LinkedIn News Feed.
Byte Technology
FEBRUARY 2, 2016
As Colling notes, getting attention online is less about driving donors and supporters to your website than it is about having them take actions—signing up for a newsletter, volunteering etc.—directly The post Video Rules: Tips for Creating “Distributed” Content that Gets Attention appeared first on Byte Technology’s Nonprofit Web Design Insights Blog.
NTEN
JANUARY 6, 2014
Is everyone excited for the 14NTC? I know I am. This is my favorite part of the year, when everything ramps up in anticipation of all our community members gathering in one spot to connect, learn, and change. Our breakout speakers play an incredibly special role at the NTC.
NetWits
SEPTEMBER 19, 2011
Making a difference, a positive impact in the world, is the entire reason your nonprofit organizations exists. Having a voice and a way to spread your message are critical components of making the impact you’re after. Without them your ability to create change decreases significantly. With them, the sky is the limit. There’s plenty of ways to communicate, arguably more than we actually need. The trick is finding the right places. The places where you’re message sticks.
Amy Sample Ward
OCTOBER 20, 2009
Both large and small nonprofits earned top honors this week for their attention-getting taglines, demonstrating again that an organization of any size can craft a powerful, pithy motto to build awareness and connect with its key audiences. Organizations of all sizes participated in the Getting Attention Nonprofit Tagline Awards, hosted by president of Nancy Schwartz & Company and publisher at GettingAttention.org.
Beth Kanter
MAY 24, 2013
Yesterday, this tweet from Howard Rheingold, author of NetSmart got my attention! It is a simple, elegant way to train your attention while working online to keep mindful how you are spending your time. As he says in his book, your attention is one of your most available assets. She coined a phrase “continuous partial attention,” to describe why we multi-task in an age of social media – not to get more done, but not to miss out.
Wild Apricot
NOVEMBER 14, 2016
So, here is a list of 20 ways to help your organization capture the attention of donors on the go and increase donations. While charitable giving has actually increased 10% in the last year, so has the amount of effort it takes to get a donation. Fundraising donations
Beth Kanter
APRIL 29, 2015
It heart breaking to read and see photos of the human crisis in Katmandu (and historic national landmarks in rubble ) and on Everest, but even more to read accounts of the great challenges facing aid workers to reach the rural areas. As the need for donations continues, the public attention starts to wane, so does donor interest. Let’s continue to pay attention and support this effort. Image Source: ntegrity.
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 20, 2005
Technorati Tags: attention , nptech , net2No, not Ed Batista. Nancy Schwartz. Via Michael Stein (West Coast).
Beth Kanter
MARCH 3, 2015
The book shares how and why our mind pays attention to some events, ideas, or people and not others. Parr uses the metaphor of building a fire to describe how capturing attention works. There are three stages starting with ignition, what captures immediate attention. The second stage is kindling, where you attract and capture short-term attention on a specific activity, event, or idea. Reputation: Uses experts or the crowd to instill trust and capture attention.
BoardAssist
SEPTEMBER 16, 2014
Use the Word “Profit” to Get Your Board’s Attention! The idea of leaving money on the table is one that will get people’s attention. I bet your total is a serious number that gets attention! Showing your leaders what your actual potential might be gets their attention. Business-like wording will get your leaders’ attention. The post Use the Word “Profit” to Get Your Board’s Attention!
NonProfit Hub
JUNE 9, 2017
Nonprofits have a leg up over other brands vying for attention on Facebook since every single nonprofit has a multitude of meaningful stories to tell. Stories have the capacity to captivate in a short amount of time, which is great since attention spans are short on social media. Think about what message you want to be communicated on Facebook and then find a tool that makes it easy to create short, attention-grabbing videos to do so. Sponsored by Animoto.
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 1, 2006
via Nancy White I found a pointer to Linda Stone's Wiki on Continuous Partial Attention. I recently attention a press briefing for the MacArthur Foundation in Second Life on digital learning and media. The issue of CPA was brought up - and I learned a new word for it "Rapid Attention Shifting." Most of what is in there is the material from the corporate or business perspective.
Beth Kanter
AUGUST 7, 2017
” Another intervention that emerged was a solution to “techno-interference” at meetings where people are not giving full attention to the meeting because they were on their devices. ” The ability to pay attention AND influence your nonprofit’s organization culture is an incredibly valuable skill to master, regardless of your position or the stage of your career.
Museum 2.0
APRIL 24, 2013
There are two fears at work here: People are so distracted by technology that they can''t disconnect to pay attention to what''s really important. This kind of behavior is a violation of attention no matter where it happens. Many people feel that museums are sacred spaces for a particular kind of attentive experience, and that it would be better if people understood and valued the specialness of that experience. Ready for something ridiculous?
See3
SEPTEMBER 4, 2015
The attention economy is a human economy. The post How to Design a High Holiday Appeal for the Attention Economy appeared first on The See3 Blog. Donors want to feel like their contribution is making an important difference, rather than perpetuating the status quo. Even when your donors are a captive audience, design your stories for the very human experience of contributing to making the world a better place. Design for it and the dollars will follow.
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 9, 2007
Nancy Schwartz of the Getting Attention Blog is starting off the year by surveying nonprofit communicators on key goals and challenges. Here are a few of the questions: Looking back at 2006, what was your biggest disappointment or frustration? And what was your greatest success? What are your top three communications goals for 2007? As you look ahead to 2007, please rate these marketing and communications challenges as they relate to your organization.
See3
AUGUST 28, 2014
There is a big difference between organizations or companies who use marketing to sell something, and those who use marketing to create passionate subscribers to their brand. One way to accomplish this is through content marketing – a marketing technique that informs, engages, and/or entertains your audience with the goal of ultimately driving constituent action. […]. Content Marketing Nonprofits audience content marketing marketing
Beth Kanter
SEPTEMBER 6, 2012
We may need to start wearing these here! RT @ kanter what every #datanerd needs in their wardrobe – I Love Data T-shirt bit.ly/QlhMt4. QlhMt4. Mission Measurement (@MissionMeasure) September 5, 2012. The September, 2012 Issue of the NTEN Change Journal is pure crack for nonprofit #datanerds (folks who would definitely wear a t-shirt emblazoned with “I Love Data!”
Beth Kanter
SEPTEMBER 13, 2012
Do you read Beth’s Blog in an RSS Reader? As part of my blog redesign, I’ve moved my RSS Feed to: [link] and changed my RSS host. You’re still getting my content because I haven’t shut down my old account which I will do next month. So, take this opportunity to click here so you’ll always have my feed no matter where I host it! Email subscribers: You’re lucky! You don’t need to do a thing! Housekeeping
Donor Search
JANUARY 25, 2016
This blog focuses on the world of prospect research and various related fundraising topics. To diversify our subject matter, we like to feature the work of our friends and colleagues in the community. Join me in welcoming Karen Blanchard of Alumni Finder, and please enjoy this post on engaging Baby Boomers. While Baby Boomers may… Education Guest Post
Connection Cafe
MARCH 27, 2015
We couldn’t be more excited about where the global philanthropic community is headed. This industry is changing faster than ever before. At Blackbaud, we’re calling this change the Giveolution. It’s a movement that’s advancing the entire giving industry and the community that supports it.
Donor Search
FEBRUARY 1, 2016
This blog focuses on the world of prospect research and various related fundraising topics. To diversify our subject matter, we like to feature the work of our friends and colleagues in the community. Join me in welcoming Mary Cahalane of Hands-On Fundraising and please enjoy her post on mid-level donors. Why You Should Pay More… Education Guest Post
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 15, 2007
That's how much we pay attention when we're subjected to a long one-way lecture. Notice how for the first ten minutes our attention rises, then plummets and doesn't regain its original height. I think of blogs as a two-conversation where I'm engaging or paying more attention to the content. Photo in Flickr - CC "by/nc" license - Mr.GluSniffer. Read the post from Brian Lamb.
NTEN
MAY 18, 2011
Flickr: bitzi One of findings from our latest annual Nonprofit IT Staffing and Spending Survey stood out to us: Those organizations that evaluated their Return on Investment (ROI) for IT expenditures were much more likely to be leaders— 44 percent, compared to just 17 percent of stragglers. But the following also jumped out at us (and not in a good way): According to our survey, only about 20% of respondents had ever actually evaluated the ROI for a technology project.
Beth Kanter
JUNE 22, 2012
Source: Mobile Mindset Study. Two excellent sources for stats on how mobile use in the US has become more pervasive. American’s are no longer tethered to their desktops to use the Internet, especially social media. The Mobile Mindset Study , a new survey from mobile security developers Lookout using data commissioned from Harris Interactive, has found that three out of five smartphone owners in the U.S. do not go for more than one hour without checking their devices.
AFP Blog
OCTOBER 21, 2015
5 Attention Grabbing Twitter Marketing Tactics for Non-profits - SocialFish : "5 Attention Grabbing Twitter Marketing Tactics for Non-profits Editorial | October 21, 2015 Twitter is perhaps one of the fastest-moving social platforms. With hundreds of thousands of tweets being shared every day, maintaining visibility and driving engagement become key challenges for most Twitter marketers.
Connection Cafe
DECEMBER 17, 2014
When it comes to fundraising, we all know that there is no “one size fits all” solution, schedule or strategy. Each nonprofit has to consider its donor profile, budget, programming, specific needs and other factors that lead to the investment that makes fundraising as successful as possible. But there are some opportunities that seem like “no brainers”—missing out on them just doesn’t make sense. One of those happened recently— Giving Tuesday.
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 19, 2005
I got an email from Ed Batista thanking me for becoming a member of the Attention Trust inviting me to download the Attention Extension. Technorati Tags: attention , nptech , net2. Maybe someday I could trade some of my attention data for the software I installed it - it was easy and the FAQ answered my basic questions about my new tool. It's now time to learn more about the concept, by following the blog and wiki as well as connect with community.
AFP Blog
MAY 26, 2015
Email Subject Line Length Matters SOMETIMES | Nonprofit Marketing | Getting Attention : "Welcome to our Proof Point series—highlighting research findings to use when advocating for the marketing approaches you know are right. Email subject line length DOES MATTER, as proven by Mail Chimp’s research on open rates for 200 million emails. The best email subject lines are short [50 characters or less]…and provide the reader with a reason to explore your message further." 'via via Blog this'.
NTEN
FEBRUARY 14, 2013
These days, there's a lot competing for our attention ("Hey, is that a cat video?") It's an ongoing challenge to keep yourself focused, yet also capture and hold the attention of your supporters. This week's member round-up is full of tips for staying focused, ideas for your communications strategy, and insights on where to put your attention and efforts to build momentum for your cause. Speaking of paying attention, how do you catch the interest of others?
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 27, 2005
He says the meta-theme of the conference was the phenomenon that Linda Stone, a former executive at Microsoft and Apple, has dubbed ''continuous partial attention." " It is defined as: Continuous partial attention is that state most of us enter when we're in front of a computer screen, or trying to check out at the grocery store with a cellphone pressed to an ear -- or blogging the proceedings of a conference while it's underway.
Allegiance Group
JANUARY 26, 2009
Maybe you’ve tried elaborate, attention-grabbing Flash banners. When you’ve got a big campaign to promote, you’ve got lots of choices about how to promote it on your site. You’ve probably used simple image promotions, or maybe a featured action. Each method has its own pros and cons: what will generate the most clicks? What will engage your visitors? What will help your supporters find it and know how important it is?
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