Expert insights. Personalized for you.
So, here is a list of 20 ways to help your organization capture the attention of donors on the go and increase donations. While charitable giving has actually increased 10% in the last year, so has the amount of effort it takes to get a donation. Fundraising donations MORE
Yesterday, this tweet from Howard Rheingold, author of NetSmart got my attention! It is a simple, elegant way to train your attention while working online to keep mindful how you are spending your time. As he says in his book, your attention is one of your most available assets. She coined a phrase “continuous partial attention,” to describe why we multi-task in an age of social media – not to get more done, but not to miss out. MORE
Use the Word “Profit” to Get Your Board’s Attention! The idea of leaving money on the table is one that will get people’s attention. I bet your total is a serious number that gets attention! Showing your leaders what your actual potential might be gets their attention. Business-like wording will get your leaders’ attention. The post Use the Word “Profit” to Get Your Board’s Attention! MORE
By appealing to a wide range of our senses, videos capture our attention and activate our emotions, unlike any other medium. Two-thirds of Americans get at least some of their news on social media and those platforms prioritize video content because it commands attention. MORE
Both large and small nonprofits earned top honors this week for their attention-getting taglines, demonstrating again that an organization of any size can craft a powerful, pithy motto to build awareness and connect with its key audiences. Organizations of all sizes participated in the Getting Attention Nonprofit Tagline Awards, hosted by president of Nancy Schwartz & Company and publisher at GettingAttention.org. MORE
SEPTEMBER 19, 2011
Making a difference, a positive impact in the world, is the entire reason your nonprofit organizations exists. Having a voice and a way to spread your message are critical components of making the impact you’re after. Without them your ability to create change decreases significantly. With them, the sky is the limit. There’s plenty of ways to communicate, arguably more than we actually need. The trick is finding the right places. The places where you’re message sticks. MORE
There is a big difference between organizations or companies who use marketing to sell something, and those who use marketing to create passionate subscribers to their brand. One way to accomplish this is through content marketing – a marketing technique that informs, engages, and/or entertains your audience with the goal of ultimately driving constituent action. […]. Content Marketing Nonprofits audience content marketing marketing MORE
When it comes to fundraising, we all know that there is no “one size fits all” solution, schedule or strategy. Each nonprofit has to consider its donor profile, budget, programming, specific needs and other factors that lead to the investment that makes fundraising as successful as possible. But there are some opportunities that seem like “no brainers”—missing out on them just doesn’t make sense. One of those happened recently— Giving Tuesday. MORE
Anyone getting ready to take the CAE Immersion course at ASAE in a couple of weeks, or the exam itself in December, or either one, any other time after? Info on the CAE program is here.) Stress). Wanna study with me? We've set up a CAE Study Group space on yapstar.org. Check it out and join us in you are interested. MORE
What does a good curator do in a world where attention is the scarcity? NYU’s Jay Rosen answers: Good curators. respect people’s time and help them save time. are richly interactive with the people they are curating for. use data smartly without being enslaved to it. Content Strategy Social, In Theory MORE
The post Attention nonprofits: We don’t know our donor data! Understanding data is critically important to success in any business. Unfortunately, data can be boring, even confusing. Many nonprofits don’t know their donor data. While that’s understandable, it is also a big problem. If we don’t know our donor data, how can we effectively plan a fundraising appeal? Build a fundraising strategy? Combat the challenges of donor retention? MORE
However, just because they are a fundraising staple doesn’t mean that annual campaigns don’t require the same amount of attention, creativity, and work that other campaigns do. MORE
Woulda Coulda Shoulda #GivingTuesday | Nonprofit Marketing | Getting Attention : "Would you have generated donations your organizations wouldn’t have gotten otherwise if you had participated in this year’s #GivingTuesday? Could you have tried some new strategies this year, like the matching gifts offered in so many #GivingTuesday campaigns? MORE
As Gen X rebounds from the Great Recession, Gen Xers are entering their peak giving years and nonprofit fundraisers would be wise to pay more attention to how they give and why. Thus, nonprofits should give special attention to their Gen X volunteers since volunteers give twice as much as non-volunteers. There is a lot of discussion in the nonprofit sector about Millennials (a.k.a. Gen Y) and Baby Boomers and a growing interest in Gen Z a.k.a. MORE
Strong visual content helps grab the attention of your followers amidst a stream of other tweets. The post 5 Attention Grabbing Twitter Marketing Tactics for Non-profits appeared first on Social Fish Twitter is perhaps one of the fastest-moving social platforms. With hundreds of thousands of tweets being shared every day, maintaining visibility and driving engagement become key challenges for most Twitter marketers. MORE
The attention economy is a human economy. The post How to Design a High Holiday Appeal for the Attention Economy appeared first on The See3 Blog. Donors want to feel like their contribution is making an important difference, rather than perpetuating the status quo. Even when your donors are a captive audience, design your stories for the very human experience of contributing to making the world a better place. Design for it and the dollars will follow. MORE
In an overview of key takeaways, Mashable reports, “Nonprofits still heavily rely on email to promote their causes, when they should be giving more attention to mobile and social media.” The post “Nonprofits Should Be Giving More Attention to Mobile,” Says Mashable appeared first on Mobile Commons. Earlier this week, communications agency M+R released their annual benchmark study , which analyzes over 2.8 billion emails from 100 leading nonprofits. MORE
Indeed, to differentiate and draw attention to your website, product line or service amongst the great virtual masses it’s now necessary to go to great lengths to grab a visitor’s or reader’s attention quickly and efficiently. By personalizing the message, you show that you care about the user or subscriber, and as humans we all respond to that level of attention. MORE
Email Subject Line Length Matters SOMETIMES | Nonprofit Marketing | Getting Attention : "Welcome to our Proof Point series—highlighting research findings to use when advocating for the marketing approaches you know are right. Email subject line length DOES MATTER, as proven by Mail Chimp’s research on open rates for 200 million emails. The best email subject lines are short [50 characters or less]…and provide the reader with a reason to explore your message further." 'via via Blog this'. MORE
As Colling notes, getting attention online is less about driving donors and supporters to your website than it is about having them take actions—signing up for a newsletter, volunteering etc.—directly The post Video Rules: Tips for Creating “Distributed” Content that Gets Attention appeared first on Byte Technology’s Nonprofit Web Design Insights Blog. MORE
” Another intervention that emerged was a solution to “techno-interference” at meetings where people are not giving full attention to the meeting because they were on their devices. ” The ability to pay attention AND influence your nonprofit’s organization culture is an incredibly valuable skill to master, regardless of your position or the stage of your career. MORE
Is everyone excited for the 14NTC? I know I am. This is my favorite part of the year, when everything ramps up in anticipation of all our community members gathering in one spot to connect, learn, and change. Our breakout speakers play an incredibly special role at the NTC. MORE
5 Attention Grabbing Twitter Marketing Tactics for Non-profits - SocialFish : "5 Attention Grabbing Twitter Marketing Tactics for Non-profits Editorial | October 21, 2015 Twitter is perhaps one of the fastest-moving social platforms. With hundreds of thousands of tweets being shared every day, maintaining visibility and driving engagement become key challenges for most Twitter marketers. MORE
It’s a busy time for fundraising, which means you’re competing with a lot of other nonprofits and causes for their attention and support. They’re a surefire way to grab the eye of your website visitors and call attention to your year-end fundraising campaign. MORE
Nancy Schwartz of the Getting Attention Blog is starting off the year by surveying nonprofit communicators on key goals and challenges. Here are a few of the questions: Looking back at 2006, what was your biggest disappointment or frustration? And what was your greatest success? MORE
Texting Texting is on the rise in the political campaign world, and though it hasn’t replaced older forms of mass-communication like phone calling and email, its quick growth over the past few years signals changes that nonprofits should pay attention to. MORE
LinkedIn users will be paying more attention to the both the “Home” news feed and “Companies” news feed in coming months so it’s definitely a good time to get more active on LinkedIn. At long last, the new LinkedIn News Feed is here! For years I have been completely baffled by LinkedIn’s partnership with Twitter to allow a mass automation of tweets to be published the LinkedIn News Feed. MORE
There are two fears at work here: People are so distracted by technology that they can''t disconnect to pay attention to what''s really important. This kind of behavior is a violation of attention no matter where it happens. Many people feel that museums are sacred spaces for a particular kind of attentive experience, and that it would be better if people understood and valued the specialness of that experience. Ready for something ridiculous? MORE
Charity Created Via Social Media Draws Attention From Facebook Execs - The Chronicle of Philanthropy : 'via Blog this MORE
The book shares how and why our mind pays attention to some events, ideas, or people and not others. Parr uses the metaphor of building a fire to describe how capturing attention works. There are three stages starting with ignition, what captures immediate attention. The second stage is kindling, where you attract and capture short-term attention on a specific activity, event, or idea. Reputation: Uses experts or the crowd to instill trust and capture attention. MORE
It heart breaking to read and see photos of the human crisis in Katmandu (and historic national landmarks in rubble ) and on Everest, but even more to read accounts of the great challenges facing aid workers to reach the rural areas. As the need for donations continues, the public attention starts to wane, so does donor interest. Let’s continue to pay attention and support this effort. Image Source: ntegrity. MORE
Technorati Tags: attention , nptech , net2No, not Ed Batista. Nancy Schwartz. Via Michael Stein (West Coast). MORE
Strong visual content helps grab the attention of your followers amidst a stream of other tweets. Twitter is perhaps one of the fastest-moving social platforms. With hundreds of thousands of tweets being shared every day, maintaining visibility and driving engagement become key challenges for most Twitter marketers. Here are a few tips for your non-profit to make sure that its tweets don’t go unnoticed. Share fresh, trending content consistently. MORE
Whether your social good organization has a political affiliation or not, your donors do and their behavior (and your fundraising) is impacted by the state of national politics. That is the focus of episode 79 of The sgENGAGE Podcast: How Elections Influence Charitable Giving. MORE
We couldn’t be more excited about where the global philanthropic community is headed. This industry is changing faster than ever before. At Blackbaud, we’re calling this change the Giveolution. It’s a movement that’s advancing the entire giving industry and the community that supports it. MORE
I’d like you to remember what it was like to be in junior high. I know—it’s not a time any of us want to relive, but bear with me… Did you ever have a crush on someone that acted like you didn’t exist? You’d see them in the hall, your eyes would light up, you’d pause, hoping they’d talk to you, compliment your outfit … ANYTHING. And then… nothing. They’d pass right by you and talk to someone else. This scenario happened to me again recently … with a nonprofit. MORE
The most important piece of information to take away as you prepare for year end is to speak to your donors in the way that they will hear you. If you are thinking like a donor and speaking to them in a compelling way, your year-end appeal will definitely get noticed. Annual Fund Direct Mail Fundraising fundraising Stewardship donor motivation end of year fundraising relationship building stewardship MORE
Do you love to read? I do! I read an absolute ton in airplanes and during the summer at the pool… yes, that’s basically when I find the time. Sigh. I also have a big pile of books on my desk that I want to get to (Sound familiar? I know you do too!)… … It’s so hard to find the time when we’re always so busy with work and other things. But at last, here’s the perfect solution. Enter Readitfor.me. Readitfor.me MORE
When a particular issue, location, or event is catapulted to national news, nonprofits in 2018 found themselves scrambling to take full advantage of the sudden increase in attention, with some organizations finding more success than others. Rapid technological developments over the past few years have left many nonprofit professionals scrambling to stay up-to-date with the newest tools and techniques without wasting time and money on passing fads. MORE
Mid-level donors are well-worth your time and attention. A distinct brand signals to donors that they command the respect and the attention of the organization. MORE
It is so hard to capture people’s attention today with the overwhelming amount of content from a variety of different mediums. Texas Watch is a nonpartisan citizen advocacy group founded in 1998. They just celebrated over 20 years of advocating for Texas families. MORE
Or more specifically, a plugin that highlights your “popular posts” and gives readers a little help by highlighting what has gotten the most attention and simplifying finding such material. The Top 10 plugin—also free—is really convenient in that it registers the number of page views your posts receive on an hourly basis and automatically displays those getting the most attention. Creating a ton of great content is a wonderful thing for a blogger utilizing a WordPress-based site. MORE
Odds are your nonprofit has a LinkedIn Page. Most nonprofits have claimed their pages and set up the basics, but very few regularly post on their LinkedIn Pages. Snapchat and Instagram may be all the buzz, but ignoring LinkedIn Pages is a mistake. In addition the reasons listed below, the demographics of LinkedIn users bodes well for engaging donors and amazingly LinkedIn offers customer service. MORE
Nonprofits have a leg up over other brands vying for attention on Facebook since every single nonprofit has a multitude of meaningful stories to tell. Stories have the capacity to captivate in a short amount of time, which is great since attention spans are short on social media. Think about what message you want to be communicated on Facebook and then find a tool that makes it easy to create short, attention-grabbing videos to do so. Sponsored by Animoto. MORE
Attention Related Topics SocialFish
OCTOBER 19, 2016
Do you love to read? I do! I read an absolute ton in airplanes and during the summer at the pool… yes, that’s basically when I find the time. Sigh. I also have a big pile of books on my desk that I want to get to (Sound familiar? I know you do too!)… … It’s so hard to find the time when we’re always so busy with work and other things. But at last, here’s the perfect solution. Enter Readitfor.me. Readitfor.me
Byte Technology
JULY 28, 2016
Indeed, to differentiate and draw attention to your website, product line or service amongst the great virtual masses it’s now necessary to go to great lengths to grab a visitor’s or reader’s attention quickly and efficiently. By personalizing the message, you show that you care about the user or subscriber, and as humans we all respond to that level of attention.
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AFP Blog
OCTOBER 21, 2015
5 Attention Grabbing Twitter Marketing Tactics for Non-profits - SocialFish : "5 Attention Grabbing Twitter Marketing Tactics for Non-profits Editorial | October 21, 2015 Twitter is perhaps one of the fastest-moving social platforms. With hundreds of thousands of tweets being shared every day, maintaining visibility and driving engagement become key challenges for most Twitter marketers.
Connection Cafe
MARCH 27, 2015
We couldn’t be more excited about where the global philanthropic community is headed. This industry is changing faster than ever before. At Blackbaud, we’re calling this change the Giveolution. It’s a movement that’s advancing the entire giving industry and the community that supports it.
AFP Blog
MAY 26, 2015
Email Subject Line Length Matters SOMETIMES | Nonprofit Marketing | Getting Attention : "Welcome to our Proof Point series—highlighting research findings to use when advocating for the marketing approaches you know are right. Email subject line length DOES MATTER, as proven by Mail Chimp’s research on open rates for 200 million emails. The best email subject lines are short [50 characters or less]…and provide the reader with a reason to explore your message further." 'via via Blog this'.
3rd Sector Labs
JUNE 30, 2014
The post Attention nonprofits: We don’t know our donor data! Understanding data is critically important to success in any business. Unfortunately, data can be boring, even confusing. Many nonprofits don’t know their donor data. While that’s understandable, it is also a big problem. If we don’t know our donor data, how can we effectively plan a fundraising appeal? Build a fundraising strategy? Combat the challenges of donor retention?
Byte Technology
NOVEMBER 15, 2016
Or more specifically, a plugin that highlights your “popular posts” and gives readers a little help by highlighting what has gotten the most attention and simplifying finding such material. The Top 10 plugin—also free—is really convenient in that it registers the number of page views your posts receive on an hourly basis and automatically displays those getting the most attention. Creating a ton of great content is a wonderful thing for a blogger utilizing a WordPress-based site.
Byte Technology
FEBRUARY 2, 2016
As Colling notes, getting attention online is less about driving donors and supporters to your website than it is about having them take actions—signing up for a newsletter, volunteering etc.—directly The post Video Rules: Tips for Creating “Distributed” Content that Gets Attention appeared first on Byte Technology’s Nonprofit Web Design Insights Blog.
SocialFish
MARCH 27, 2013
What does a good curator do in a world where attention is the scarcity? NYU’s Jay Rosen answers: Good curators. respect people’s time and help them save time. are richly interactive with the people they are curating for. use data smartly without being enslaved to it. Content Strategy Social, In Theory
Connection Cafe
DECEMBER 17, 2014
When it comes to fundraising, we all know that there is no “one size fits all” solution, schedule or strategy. Each nonprofit has to consider its donor profile, budget, programming, specific needs and other factors that lead to the investment that makes fundraising as successful as possible. But there are some opportunities that seem like “no brainers”—missing out on them just doesn’t make sense. One of those happened recently— Giving Tuesday.
NetWits
SEPTEMBER 19, 2011
Making a difference, a positive impact in the world, is the entire reason your nonprofit organizations exists. Having a voice and a way to spread your message are critical components of making the impact you’re after. Without them your ability to create change decreases significantly. With them, the sky is the limit. There’s plenty of ways to communicate, arguably more than we actually need. The trick is finding the right places. The places where you’re message sticks.
AFP Blog
FEBRUARY 9, 2016
Charity Created Via Social Media Draws Attention From Facebook Execs - The Chronicle of Philanthropy : 'via Blog this
EveryAction
SEPTEMBER 21, 2018
Mid-level donors are well-worth your time and attention. A distinct brand signals to donors that they command the respect and the attention of the organization.
Amy Sample Ward
OCTOBER 20, 2009
Both large and small nonprofits earned top honors this week for their attention-getting taglines, demonstrating again that an organization of any size can craft a powerful, pithy motto to build awareness and connect with its key audiences. Organizations of all sizes participated in the Getting Attention Nonprofit Tagline Awards, hosted by president of Nancy Schwartz & Company and publisher at GettingAttention.org.
NonProfit Hub
JUNE 9, 2017
Nonprofits have a leg up over other brands vying for attention on Facebook since every single nonprofit has a multitude of meaningful stories to tell. Stories have the capacity to captivate in a short amount of time, which is great since attention spans are short on social media. Think about what message you want to be communicated on Facebook and then find a tool that makes it easy to create short, attention-grabbing videos to do so. Sponsored by Animoto.
Connection Cafe
DECEMBER 20, 2018
Whether your social good organization has a political affiliation or not, your donors do and their behavior (and your fundraising) is impacted by the state of national politics. That is the focus of episode 79 of The sgENGAGE Podcast: How Elections Influence Charitable Giving.
Wild Apricot
NOVEMBER 14, 2016
So, here is a list of 20 ways to help your organization capture the attention of donors on the go and increase donations. While charitable giving has actually increased 10% in the last year, so has the amount of effort it takes to get a donation. Fundraising donations
Connection Cafe
APRIL 14, 2016
I’d like you to remember what it was like to be in junior high. I know—it’s not a time any of us want to relive, but bear with me… Did you ever have a crush on someone that acted like you didn’t exist? You’d see them in the hall, your eyes would light up, you’d pause, hoping they’d talk to you, compliment your outfit … ANYTHING. And then… nothing. They’d pass right by you and talk to someone else. This scenario happened to me again recently … with a nonprofit.
Museum 2.0
APRIL 24, 2013
There are two fears at work here: People are so distracted by technology that they can''t disconnect to pay attention to what''s really important. This kind of behavior is a violation of attention no matter where it happens. Many people feel that museums are sacred spaces for a particular kind of attentive experience, and that it would be better if people understood and valued the specialness of that experience. Ready for something ridiculous?
EveryAction
AUGUST 29, 2018
However, just because they are a fundraising staple doesn’t mean that annual campaigns don’t require the same amount of attention, creativity, and work that other campaigns do.
Beth Kanter
MAY 24, 2013
Yesterday, this tweet from Howard Rheingold, author of NetSmart got my attention! It is a simple, elegant way to train your attention while working online to keep mindful how you are spending your time. As he says in his book, your attention is one of your most available assets. She coined a phrase “continuous partial attention,” to describe why we multi-task in an age of social media – not to get more done, but not to miss out.
Beth Kanter
APRIL 29, 2015
It heart breaking to read and see photos of the human crisis in Katmandu (and historic national landmarks in rubble ) and on Everest, but even more to read accounts of the great challenges facing aid workers to reach the rural areas. As the need for donations continues, the public attention starts to wane, so does donor interest. Let’s continue to pay attention and support this effort. Image Source: ntegrity.
BoardAssist
SEPTEMBER 16, 2014
Use the Word “Profit” to Get Your Board’s Attention! The idea of leaving money on the table is one that will get people’s attention. I bet your total is a serious number that gets attention! Showing your leaders what your actual potential might be gets their attention. Business-like wording will get your leaders’ attention. The post Use the Word “Profit” to Get Your Board’s Attention!
Connection Cafe
OCTOBER 24, 2012
The most important piece of information to take away as you prepare for year end is to speak to your donors in the way that they will hear you. If you are thinking like a donor and speaking to them in a compelling way, your year-end appeal will definitely get noticed. Annual Fund Direct Mail Fundraising fundraising Stewardship donor motivation end of year fundraising relationship building stewardship
EveryAction
OCTOBER 18, 2018
Texting Texting is on the rise in the political campaign world, and though it hasn’t replaced older forms of mass-communication like phone calling and email, its quick growth over the past few years signals changes that nonprofits should pay attention to.
Nonprofit Tech for Good
JANUARY 24, 2017
Odds are your nonprofit has a LinkedIn Page. Most nonprofits have claimed their pages and set up the basics, but very few regularly post on their LinkedIn Pages. Snapchat and Instagram may be all the buzz, but ignoring LinkedIn Pages is a mistake. In addition the reasons listed below, the demographics of LinkedIn users bodes well for engaging donors and amazingly LinkedIn offers customer service.
Mobile Commons
APRIL 25, 2016
In an overview of key takeaways, Mashable reports, “Nonprofits still heavily rely on email to promote their causes, when they should be giving more attention to mobile and social media.” The post “Nonprofits Should Be Giving More Attention to Mobile,” Says Mashable appeared first on Mobile Commons. Earlier this week, communications agency M+R released their annual benchmark study , which analyzes over 2.8 billion emails from 100 leading nonprofits.
NTEN
JANUARY 6, 2014
Is everyone excited for the 14NTC? I know I am. This is my favorite part of the year, when everything ramps up in anticipation of all our community members gathering in one spot to connect, learn, and change. Our breakout speakers play an incredibly special role at the NTC.
EveryAction
NOVEMBER 19, 2018
It’s a busy time for fundraising, which means you’re competing with a lot of other nonprofits and causes for their attention and support. They’re a surefire way to grab the eye of your website visitors and call attention to your year-end fundraising campaign.
SocialFish
OCTOBER 21, 2015
Strong visual content helps grab the attention of your followers amidst a stream of other tweets. Twitter is perhaps one of the fastest-moving social platforms. With hundreds of thousands of tweets being shared every day, maintaining visibility and driving engagement become key challenges for most Twitter marketers. Here are a few tips for your non-profit to make sure that its tweets don’t go unnoticed. Share fresh, trending content consistently.
SocialFish
SEPTEMBER 9, 2008
Anyone getting ready to take the CAE Immersion course at ASAE in a couple of weeks, or the exam itself in December, or either one, any other time after? Info on the CAE program is here.) Stress). Wanna study with me? We've set up a CAE Study Group space on yapstar.org. Check it out and join us in you are interested.
Nonprofit Tech for Good
APRIL 22, 2015
As Gen X rebounds from the Great Recession, Gen Xers are entering their peak giving years and nonprofit fundraisers would be wise to pay more attention to how they give and why. Thus, nonprofits should give special attention to their Gen X volunteers since volunteers give twice as much as non-volunteers. There is a lot of discussion in the nonprofit sector about Millennials (a.k.a. Gen Y) and Baby Boomers and a growing interest in Gen Z a.k.a.
See What's Out There
SEPTEMBER 4, 2015
The attention economy is a human economy. The post How to Design a High Holiday Appeal for the Attention Economy appeared first on The See3 Blog. Donors want to feel like their contribution is making an important difference, rather than perpetuating the status quo. Even when your donors are a captive audience, design your stories for the very human experience of contributing to making the world a better place. Design for it and the dollars will follow.
SocialFish
FEBRUARY 22, 2019
Strong visual content helps grab the attention of your followers amidst a stream of other tweets. The post 5 Attention Grabbing Twitter Marketing Tactics for Non-profits appeared first on Social Fish Twitter is perhaps one of the fastest-moving social platforms. With hundreds of thousands of tweets being shared every day, maintaining visibility and driving engagement become key challenges for most Twitter marketers.
EveryAction
SEPTEMBER 7, 2018
By appealing to a wide range of our senses, videos capture our attention and activate our emotions, unlike any other medium. Two-thirds of Americans get at least some of their news on social media and those platforms prioritize video content because it commands attention.
Nonprofit Tech for Good
JULY 19, 2012
LinkedIn users will be paying more attention to the both the “Home” news feed and “Companies” news feed in coming months so it’s definitely a good time to get more active on LinkedIn. At long last, the new LinkedIn News Feed is here! For years I have been completely baffled by LinkedIn’s partnership with Twitter to allow a mass automation of tweets to be published the LinkedIn News Feed.
Beth Kanter
MARCH 3, 2015
The book shares how and why our mind pays attention to some events, ideas, or people and not others. Parr uses the metaphor of building a fire to describe how capturing attention works. There are three stages starting with ignition, what captures immediate attention. The second stage is kindling, where you attract and capture short-term attention on a specific activity, event, or idea. Reputation: Uses experts or the crowd to instill trust and capture attention.
See What's Out There
AUGUST 28, 2014
There is a big difference between organizations or companies who use marketing to sell something, and those who use marketing to create passionate subscribers to their brand. One way to accomplish this is through content marketing – a marketing technique that informs, engages, and/or entertains your audience with the goal of ultimately driving constituent action. […]. Content Marketing Nonprofits audience content marketing marketing
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 20, 2005
Technorati Tags: attention , nptech , net2No, not Ed Batista. Nancy Schwartz. Via Michael Stein (West Coast).
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 9, 2007
Nancy Schwartz of the Getting Attention Blog is starting off the year by surveying nonprofit communicators on key goals and challenges. Here are a few of the questions: Looking back at 2006, what was your biggest disappointment or frustration? And what was your greatest success?
EveryAction
JANUARY 14, 2019
When a particular issue, location, or event is catapulted to national news, nonprofits in 2018 found themselves scrambling to take full advantage of the sudden increase in attention, with some organizations finding more success than others. Rapid technological developments over the past few years have left many nonprofit professionals scrambling to stay up-to-date with the newest tools and techniques without wasting time and money on passing fads.
Beth Kanter
AUGUST 7, 2017
” Another intervention that emerged was a solution to “techno-interference” at meetings where people are not giving full attention to the meeting because they were on their devices. ” The ability to pay attention AND influence your nonprofit’s organization culture is an incredibly valuable skill to master, regardless of your position or the stage of your career.
EveryAction
APRIL 5, 2019
It is so hard to capture people’s attention today with the overwhelming amount of content from a variety of different mediums. Texas Watch is a nonpartisan citizen advocacy group founded in 1998. They just celebrated over 20 years of advocating for Texas families.
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