INDUSTRY INSIGHTS YOUR PEERS ARE READING
Yesterday, this tweet from Howard Rheingold, author of NetSmart got my attention! It is a simple, elegant way to train your attention while working online to keep mindful how you are spending your time. As he says in his book, your attention is one of your most available assets. MORE
Use the Word “Profit” to Get Your Board’s Attention! The idea of leaving money on the table is one that will get people’s attention. I bet your total is a serious number that gets attention! Showing your leaders what your actual potential might be gets their attention. MORE
How long can you pay attention when working online before your mind wanders? According to the Statistic Brain site list of attention span stats , in 2000 we had a 12 second attention span compared with an 8 second attention in 2013. Photo by BirgerKing. Take a guess. MORE
Both large and small nonprofits earned top honors this week for their attention-getting taglines, demonstrating again that an organization of any size can craft a powerful, pithy motto to build awareness and connect with its key audiences. Organizations of all sizes participated in the Getting Attention Nonprofit Tagline Awards, hosted by president of Nancy Schwartz & Company and publisher at GettingAttention.org. MORE
SEPTEMBER 19, 2011
Making a difference, a positive impact in the world, is the entire reason your nonprofit organizations exists. Having a voice and a way to spread your message are critical components of making the impact you’re after. Without them your ability to create change decreases significantly. MORE
When it comes to fundraising, we all know that there is no “one size fits all” solution, schedule or strategy. Each nonprofit has to consider its donor profile, budget, programming, specific needs and other factors that lead to the investment that makes fundraising as successful as possible. MORE
Visual Storytelling: Powerful Connections for Your Nonprofit | Nonprofit Marketing | Getting Attention : Video, infographics, still photography, and even a t-shirt or cap featuring your call to action are all examples of visual media nonprofits are using to tell stories in powerful ways! MORE
In the last few weeks, there have been a few good research studies and web sites relaunched that cover technology, data, funding, and trends. Here’s a roundup. Foundation Center’s Glasspockets Site ReLaunches with A Wealth of Data About Foundation Transparency. MORE
What does a good curator do in a world where attention is the scarcity? NYU’s Jay Rosen answers: Good curators. respect people’s time and help them save time. are richly interactive with the people they are curating for. use data smartly without being enslaved to it. MORE
The post Attention nonprofits: We don’t know our donor data! Understanding data is critically important to success in any business. Unfortunately, data can be boring, even confusing. Many nonprofits don’t know their donor data. While that’s understandable, it is also a big problem. If we don’t know our donor data, how can we effectively plan a fundraising appeal? Build a fundraising strategy? Combat the challenges of donor retention? MORE
However, just because they are a fundraising staple doesn’t mean that annual campaigns don’t require the same amount of attention, creativity, and work that other campaigns do. MORE
Woulda Coulda Shoulda #GivingTuesday | Nonprofit Marketing | Getting Attention : "Would you have generated donations your organizations wouldn’t have gotten otherwise if you had participated in this year’s #GivingTuesday? Could you have tried some new strategies this year, like the matching gifts offered in so many #GivingTuesday campaigns? MORE
Do you read Beth’s Blog in an RSS Reader? MORE
As Gen X rebounds from the Great Recession, Gen Xers are entering their peak giving years and nonprofit fundraisers would be wise to pay more attention to how they give and why. There is a lot of discussion in the nonprofit sector about Millennials (a.k.a. MORE
March is not only great for basketball, but is also good for nonprofit research studies about digital strategies and launches of new data tools. So if you like looking at and thinking about data and love to get your hands dirty with a data jujitsu, here’s a couple of goodies for you. MORE
September Issue NTEN Journal. The new issue of the NTEN Change Journal is all about data! Or rather how we all should love data! Whether you call it data-driven or data-informed , the issue has several excellent articles about how to use data for decision-making as well as lots of useful tips! MORE
In an overview of key takeaways, Mashable reports, “Nonprofits still heavily rely on email to promote their causes, when they should be giving more attention to mobile and social media.” Earlier this week, communications agency M+R released their annual benchmark study , which analyzes over 2.8 MORE
Indeed, to differentiate and draw attention to your website, product line or service amongst the great virtual masses it’s now necessary to go to great lengths to grab a visitor’s or reader’s attention quickly and efficiently. MORE
Email Subject Line Length Matters SOMETIMES | Nonprofit Marketing | Getting Attention : "Welcome to our Proof Point series—highlighting research findings to use when advocating for the marketing approaches you know are right. Email subject line length DOES MATTER, as proven by Mail Chimp’s research on open rates for 200 million emails. The best email subject lines are short [50 characters or less]…and provide the reader with a reason to explore your message further." 'via via Blog this'. MORE
As Colling notes, getting attention online is less about driving donors and supporters to your website than it is about having them take actions—signing up for a newsletter, volunteering etc.—directly MORE
” Another intervention that emerged was a solution to “techno-interference” at meetings where people are not giving full attention to the meeting because they were on their devices. MORE
Is everyone excited for the 14NTC? I know I am. This is my favorite part of the year, when everything ramps up in anticipation of all our community members gathering in one spot to connect, learn, and change. Our breakout speakers play an incredibly special role at the NTC. MORE
5 Attention Grabbing Twitter Marketing Tactics for Non-profits - SocialFish : "5 Attention Grabbing Twitter Marketing Tactics for Non-profits Editorial | October 21, 2015 Twitter is perhaps one of the fastest-moving social platforms. With hundreds of thousands of tweets being shared every day, maintaining visibility and driving engagement become key challenges for most Twitter marketers. MORE
Nancy Schwartz of the Getting Attention Blog is starting off the year by surveying nonprofit communicators on key goals and challenges. Here are a few of the questions: Looking back at 2006, what was your biggest disappointment or frustration? And what was your greatest success? MORE
It’s a busy time for fundraising, which means you’re competing with a lot of other nonprofits and causes for their attention and support. They’re a surefire way to grab the eye of your website visitors and call attention to your year-end fundraising campaign. MORE
LinkedIn users will be paying more attention to the both the “Home” news feed and “Companies” news feed in coming months so it’s definitely a good time to get more active on LinkedIn. At long last, the new LinkedIn News Feed is here! MORE
Texting Texting is on the rise in the political campaign world, and though it hasn’t replaced older forms of mass-communication like phone calling and email, its quick growth over the past few years signals changes that nonprofits should pay attention to. MORE
There are two fears at work here: People are so distracted by technology that they can''t disconnect to pay attention to what''s really important. This kind of behavior is a violation of attention no matter where it happens. Ready for something ridiculous? MORE
Charity Created Via Social Media Draws Attention From Facebook Execs - The Chronicle of Philanthropy : 'via Blog this MORE
The book shares how and why our mind pays attention to some events, ideas, or people and not others. Parr uses the metaphor of building a fire to describe how capturing attention works. There are three stages starting with ignition, what captures immediate attention. MORE
Let’s continue to pay attention and support this effort. Image Source: ntegrity. MORE
Technorati Tags: attention , nptech , net2No, not Ed Batista. Nancy Schwartz. Via Michael Stein (West Coast). MORE
Strong visual content helps grab the attention of your followers amidst a stream of other tweets. Twitter is perhaps one of the fastest-moving social platforms. MORE
We may need to start wearing these here! RT @ kanter what every #datanerd needs in their wardrobe – I Love Data T-shirt bit.ly/QlhMt4. QlhMt4. Mission Measurement (@MissionMeasure) September 5, 2012. MORE
We couldn’t be more excited about where the global philanthropic community is headed. This industry is changing faster than ever before. At Blackbaud, we’re calling this change the Giveolution. It’s a movement that’s advancing the entire giving industry and the community that supports it. MORE
I’d like you to remember what it was like to be in junior high. I know—it’s not a time any of us want to relive, but bear with me… Did you ever have a crush on someone that acted like you didn’t exist? MORE
The most important piece of information to take away as you prepare for year end is to speak to your donors in the way that they will hear you. If you are thinking like a donor and speaking to them in a compelling way, your year-end appeal will definitely get noticed. Annual Fund Direct Mail Fundraising fundraising Stewardship donor motivation end of year fundraising relationship building stewardship MORE
Do you love to read? I do! I read an absolute ton in airplanes and during the summer at the pool… yes, that’s basically when I find the time. Sigh. I also have a big pile of books on my desk that I want to get to (Sound familiar? I know you do too!)… MORE
Source: Mobile Mindset Study. Two excellent sources for stats on how mobile use in the US has become more pervasive. American’s are no longer tethered to their desktops to use the Internet, especially social media. MORE
via Nancy White I found a pointer to Linda Stone's Wiki on Continuous Partial Attention. I recently attention a press briefing for the MacArthur Foundation in Second Life on digital learning and media. The issue of CPA was brought up - and I learned a new word for it "Rapid Attention Shifting." Most of what is in there is the material from the corporate or business perspective. MORE
Or more specifically, a plugin that highlights your “popular posts” and gives readers a little help by highlighting what has gotten the most attention and simplifying finding such material. The Top 10 plugin—also free—is really convenient in that it registers the number of page views your posts receive on an hourly basis and automatically displays those getting the most attention. Creating a ton of great content is a wonderful thing for a blogger utilizing a WordPress-based site. MORE
Odds are your nonprofit has a LinkedIn Page. Most nonprofits have claimed their pages and set up the basics, but very few regularly post on their LinkedIn Pages. Snapchat and Instagram may be all the buzz, but ignoring LinkedIn Pages is a mistake. MORE
Nonprofits have a leg up over other brands vying for attention on Facebook since every single nonprofit has a multitude of meaningful stories to tell. Stories have the capacity to captivate in a short amount of time, which is great since attention spans are short on social media. MORE
Attention Related Topics 
Byte Technology
JULY 28, 2016
Indeed, to differentiate and draw attention to your website, product line or service amongst the great virtual masses it’s now necessary to go to great lengths to grab a visitor’s or reader’s attention quickly and efficiently.
SocialFish
OCTOBER 19, 2016
Do you love to read? I do! I read an absolute ton in airplanes and during the summer at the pool… yes, that’s basically when I find the time. Sigh. I also have a big pile of books on my desk that I want to get to (Sound familiar? I know you do too!)…
Beth's Blog: How Nonprofits Can Use Social Media
MAY 24, 2013
Yesterday, this tweet from Howard Rheingold, author of NetSmart got my attention! It is a simple, elegant way to train your attention while working online to keep mindful how you are spending your time. As he says in his book, your attention is one of your most available assets.
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 29, 2015
Let’s continue to pay attention and support this effort. Image Source: ntegrity.
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 7, 2017
” Another intervention that emerged was a solution to “techno-interference” at meetings where people are not giving full attention to the meeting because they were on their devices.
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 3, 2015
The book shares how and why our mind pays attention to some events, ideas, or people and not others. Parr uses the metaphor of building a fire to describe how capturing attention works. There are three stages starting with ignition, what captures immediate attention.
AFP Blog
OCTOBER 21, 2015
5 Attention Grabbing Twitter Marketing Tactics for Non-profits - SocialFish : "5 Attention Grabbing Twitter Marketing Tactics for Non-profits Editorial | October 21, 2015 Twitter is perhaps one of the fastest-moving social platforms. With hundreds of thousands of tweets being shared every day, maintaining visibility and driving engagement become key challenges for most Twitter marketers.
Connection Cafe
DECEMBER 17, 2014
When it comes to fundraising, we all know that there is no “one size fits all” solution, schedule or strategy. Each nonprofit has to consider its donor profile, budget, programming, specific needs and other factors that lead to the investment that makes fundraising as successful as possible.
Connection Cafe
MARCH 27, 2015
We couldn’t be more excited about where the global philanthropic community is headed. This industry is changing faster than ever before. At Blackbaud, we’re calling this change the Giveolution. It’s a movement that’s advancing the entire giving industry and the community that supports it.
Byte Technology
NOVEMBER 15, 2016
Or more specifically, a plugin that highlights your “popular posts” and gives readers a little help by highlighting what has gotten the most attention and simplifying finding such material. The Top 10 plugin—also free—is really convenient in that it registers the number of page views your posts receive on an hourly basis and automatically displays those getting the most attention. Creating a ton of great content is a wonderful thing for a blogger utilizing a WordPress-based site.
AFP Blog
MAY 26, 2015
Email Subject Line Length Matters SOMETIMES | Nonprofit Marketing | Getting Attention : "Welcome to our Proof Point series—highlighting research findings to use when advocating for the marketing approaches you know are right. Email subject line length DOES MATTER, as proven by Mail Chimp’s research on open rates for 200 million emails. The best email subject lines are short [50 characters or less]…and provide the reader with a reason to explore your message further." 'via via Blog this'.
SocialFish
OCTOBER 21, 2015
Strong visual content helps grab the attention of your followers amidst a stream of other tweets. Twitter is perhaps one of the fastest-moving social platforms.
SocialFish
MARCH 27, 2013
What does a good curator do in a world where attention is the scarcity? NYU’s Jay Rosen answers: Good curators. respect people’s time and help them save time. are richly interactive with the people they are curating for. use data smartly without being enslaved to it.
3rd Sector Labs
JUNE 30, 2014
The post Attention nonprofits: We don’t know our donor data! Understanding data is critically important to success in any business. Unfortunately, data can be boring, even confusing. Many nonprofits don’t know their donor data. While that’s understandable, it is also a big problem. If we don’t know our donor data, how can we effectively plan a fundraising appeal? Build a fundraising strategy? Combat the challenges of donor retention?
AFP Blog
DECEMBER 10, 2014
Woulda Coulda Shoulda #GivingTuesday | Nonprofit Marketing | Getting Attention : "Would you have generated donations your organizations wouldn’t have gotten otherwise if you had participated in this year’s #GivingTuesday? Could you have tried some new strategies this year, like the matching gifts offered in so many #GivingTuesday campaigns?
NetWits
SEPTEMBER 19, 2011
Making a difference, a positive impact in the world, is the entire reason your nonprofit organizations exists. Having a voice and a way to spread your message are critical components of making the impact you’re after. Without them your ability to create change decreases significantly.
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 6, 2012
We may need to start wearing these here! RT @ kanter what every #datanerd needs in their wardrobe – I Love Data T-shirt bit.ly/QlhMt4. QlhMt4. Mission Measurement (@MissionMeasure) September 5, 2012.
Museum 2.0
APRIL 24, 2013
There are two fears at work here: People are so distracted by technology that they can''t disconnect to pay attention to what''s really important. This kind of behavior is a violation of attention no matter where it happens. Ready for something ridiculous?
NonProfit Hub
JUNE 9, 2017
Nonprofits have a leg up over other brands vying for attention on Facebook since every single nonprofit has a multitude of meaningful stories to tell. Stories have the capacity to captivate in a short amount of time, which is great since attention spans are short on social media.
Connection Cafe
APRIL 14, 2016
I’d like you to remember what it was like to be in junior high. I know—it’s not a time any of us want to relive, but bear with me… Did you ever have a crush on someone that acted like you didn’t exist?
AFP Blog
FEBRUARY 9, 2016
Charity Created Via Social Media Draws Attention From Facebook Execs - The Chronicle of Philanthropy : 'via Blog this
Nonprofit Tech for Good
JANUARY 24, 2017
Odds are your nonprofit has a LinkedIn Page. Most nonprofits have claimed their pages and set up the basics, but very few regularly post on their LinkedIn Pages. Snapchat and Instagram may be all the buzz, but ignoring LinkedIn Pages is a mistake.
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 13, 2012
Do you read Beth’s Blog in an RSS Reader?
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 15, 2014
How long can you pay attention when working online before your mind wanders? According to the Statistic Brain site list of attention span stats , in 2000 we had a 12 second attention span compared with an 8 second attention in 2013. Photo by BirgerKing. Take a guess.
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 22, 2012
Source: Mobile Mindset Study. Two excellent sources for stats on how mobile use in the US has become more pervasive. American’s are no longer tethered to their desktops to use the Internet, especially social media.
Amy Sample Ward
OCTOBER 20, 2009
Both large and small nonprofits earned top honors this week for their attention-getting taglines, demonstrating again that an organization of any size can craft a powerful, pithy motto to build awareness and connect with its key audiences. Organizations of all sizes participated in the Getting Attention Nonprofit Tagline Awards, hosted by president of Nancy Schwartz & Company and publisher at GettingAttention.org.
Nonprofit Tech for Good
APRIL 22, 2015
As Gen X rebounds from the Great Recession, Gen Xers are entering their peak giving years and nonprofit fundraisers would be wise to pay more attention to how they give and why. There is a lot of discussion in the nonprofit sector about Millennials (a.k.a.
Mobile Commons
APRIL 25, 2016
In an overview of key takeaways, Mashable reports, “Nonprofits still heavily rely on email to promote their causes, when they should be giving more attention to mobile and social media.” Earlier this week, communications agency M+R released their annual benchmark study , which analyzes over 2.8
BoardAssist
SEPTEMBER 16, 2014
Use the Word “Profit” to Get Your Board’s Attention! The idea of leaving money on the table is one that will get people’s attention. I bet your total is a serious number that gets attention! Showing your leaders what your actual potential might be gets their attention.
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 15, 2013
In the last few weeks, there have been a few good research studies and web sites relaunched that cover technology, data, funding, and trends. Here’s a roundup. Foundation Center’s Glasspockets Site ReLaunches with A Wealth of Data About Foundation Transparency.
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 10, 2013
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 20, 2005
Technorati Tags: attention , nptech , net2No, not Ed Batista. Nancy Schwartz. Via Michael Stein (West Coast).
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 9, 2007
Nancy Schwartz of the Getting Attention Blog is starting off the year by surveying nonprofit communicators on key goals and challenges. Here are a few of the questions: Looking back at 2006, what was your biggest disappointment or frustration? And what was your greatest success?
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 27, 2013
March is not only great for basketball, but is also good for nonprofit research studies about digital strategies and launches of new data tools. So if you like looking at and thinking about data and love to get your hands dirty with a data jujitsu, here’s a couple of goodies for you.
AFP Blog
MARCH 27, 2012
Visual Storytelling: Powerful Connections for Your Nonprofit | Nonprofit Marketing | Getting Attention : Video, infographics, still photography, and even a t-shirt or cap featuring your call to action are all examples of visual media nonprofits are using to tell stories in powerful ways!
Nonprofit Tech for Good
JULY 19, 2012
LinkedIn users will be paying more attention to the both the “Home” news feed and “Companies” news feed in coming months so it’s definitely a good time to get more active on LinkedIn. At long last, the new LinkedIn News Feed is here!
Connection Cafe
OCTOBER 24, 2012
The most important piece of information to take away as you prepare for year end is to speak to your donors in the way that they will hear you. If you are thinking like a donor and speaking to them in a compelling way, your year-end appeal will definitely get noticed. Annual Fund Direct Mail Fundraising fundraising Stewardship donor motivation end of year fundraising relationship building stewardship
The Science Behind Engaging your Supporters
OCTOBER 18, 2018
Texting Texting is on the rise in the political campaign world, and though it hasn’t replaced older forms of mass-communication like phone calling and email, its quick growth over the past few years signals changes that nonprofits should pay attention to.
NTEN
JANUARY 6, 2014
Is everyone excited for the 14NTC? I know I am. This is my favorite part of the year, when everything ramps up in anticipation of all our community members gathering in one spot to connect, learn, and change. Our breakout speakers play an incredibly special role at the NTC.
The Science Behind Engaging your Supporters
NOVEMBER 19, 2018
It’s a busy time for fundraising, which means you’re competing with a lot of other nonprofits and causes for their attention and support. They’re a surefire way to grab the eye of your website visitors and call attention to your year-end fundraising campaign.
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 1, 2006
via Nancy White I found a pointer to Linda Stone's Wiki on Continuous Partial Attention. I recently attention a press briefing for the MacArthur Foundation in Second Life on digital learning and media. The issue of CPA was brought up - and I learned a new word for it "Rapid Attention Shifting." Most of what is in there is the material from the corporate or business perspective.
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 5, 2012
September Issue NTEN Journal. The new issue of the NTEN Change Journal is all about data! Or rather how we all should love data! Whether you call it data-driven or data-informed , the issue has several excellent articles about how to use data for decision-making as well as lots of useful tips!
The Science Behind Engaging your Supporters
AUGUST 29, 2018
However, just because they are a fundraising staple doesn’t mean that annual campaigns don’t require the same amount of attention, creativity, and work that other campaigns do.
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