Attention all business book enthusiasts!


Do you love to read? I do! I read an absolute ton in airplanes and during the summer at the pool… yes, that’s basically when I find the time. Sigh. I also have a big pile of books on my desk that I want to get to (Sound familiar? I know you do too!)…

Paying Attention to Your Nonprofit’s Workplace Culture Pays Off

Beth's Blog: How Nonprofits Can Use Social Media

” Another intervention that emerged was a solution to “techno-interference” at meetings where people are not giving full attention to the meeting because they were on their devices.

Trending Sources

Does This Deserve My Attention?

Beth's Blog: How Nonprofits Can Use Social Media

Yesterday, this tweet from Howard Rheingold, author of NetSmart got my attention! It is a simple, elegant way to train your attention while working online to keep mindful how you are spending your time. As he says in his book, your attention is one of your most available assets.

Captivology: The Science of Capturing People’s Attention

Beth's Blog: How Nonprofits Can Use Social Media

The book shares how and why our mind pays attention to some events, ideas, or people and not others. Parr uses the metaphor of building a fire to describe how capturing attention works. There are three stages starting with ignition, what captures immediate attention.

Drive Attention and Gain Donations on Facebook with Video Storytelling

NonProfit Hub

Nonprofits have a leg up over other brands vying for attention on Facebook since every single nonprofit has a multitude of meaningful stories to tell. Stories have the capacity to captivate in a short amount of time, which is great since attention spans are short on social media.

Nepal Earthquake Roundup: Emergency Fundraising Attention Cycle

Beth's Blog: How Nonprofits Can Use Social Media

Let’s continue to pay attention and support this effort. Image Source: ntegrity.

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Facebook Subscriptions: 8 Reasons Why Your Nonprofit Should Pay Attention


Making a difference, a positive impact in the world, is the entire reason your nonprofit organizations exists. Having a voice and a way to spread your message are critical components of making the impact you’re after. Without them your ability to create change decreases significantly.

Attention Data Nerds: The Mobile Mindset Study and More

Beth's Blog: How Nonprofits Can Use Social Media

Source: Mobile Mindset Study. Two excellent sources for stats on how mobile use in the US has become more pervasive. American’s are no longer tethered to their desktops to use the Internet, especially social media.

How To Train Your Attention and Be Effective When Working Online

Beth's Blog: How Nonprofits Can Use Social Media

How long can you pay attention when working online before your mind wanders? According to the Statistic Brain site list of attention span stats , in 2000 we had a 12 second attention span compared with an 8 second attention in 2013. Photo by BirgerKing. Take a guess.

Why Nonprofit Fundraisers Should Give More Attention to Gen X Donors

Nonprofit Tech for Good

As Gen X rebounds from the Great Recession, Gen Xers are entering their peak giving years and nonprofit fundraisers would be wise to pay more attention to how they give and why. There is a lot of discussion in the nonprofit sector about Millennials (a.k.a.

Attention Nonprofit #datanerds: Data-Informed Fundraising!

Beth's Blog: How Nonprofits Can Use Social Media

We may need to start wearing these here! RT @ kanter what every #datanerd needs in their wardrobe – I Love Data T-shirt QlhMt4. Mission Measurement (@MissionMeasure) September 5, 2012.

Attention #AFPFC Attendees: It’s Time to Join the #Giveolution

Connection Cafe

We couldn’t be more excited about where the global philanthropic community is headed. This industry is changing faster than ever before. At Blackbaud, we’re calling this change the Giveolution. It’s a movement that’s advancing the entire giving industry and the community that supports it.

Attention Nonprofit #DataNerds: A Few Recent Research Studies on Data, Technology, Funding, and Trends

Beth's Blog: How Nonprofits Can Use Social Media

In the last few weeks, there have been a few good research studies and web sites relaunched that cover technology, data, funding, and trends. Here’s a roundup. Foundation Center’s Glasspockets Site ReLaunches with A Wealth of Data About Foundation Transparency.

Attention Fundraisers: Stop Shooting Yourself in the Foot

Connection Cafe

When it comes to fundraising, we all know that there is no “one size fits all” solution, schedule or strategy. Each nonprofit has to consider its donor profile, budget, programming, specific needs and other factors that lead to the investment that makes fundraising as successful as possible.

Attention Data Nerds: Nonprofits Miss Out on the Power of LinkedIn: Learn How to Tap It

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: By the time you are reading, I’ll probably have been on a jet plane for far longer than I want to be and maybe have landed in Rwanda. Once I recover from the journey, expect read reports about the Networked NGO in Rwanda and use of social media to support Women’s Rights organizations. If you’re motivated to go deeper on LinkedIn after reading this summary, you will want to check out my curated list of nonprofit and LinkedIn resources here.

Attention Data Nerds! NTEN Change Journal: It’s All About Data

Beth's Blog: How Nonprofits Can Use Social Media

September Issue NTEN Journal. The new issue of the NTEN Change Journal is all about data! Or rather how we all should love data! Whether you call it data-driven or data-informed , the issue has several excellent articles about how to use data for decision-making as well as lots of useful tips!

18 Engaging Ways to Get the Attention of Donors on the Go

Wild Apricot Blog

So, here is a list of 20 ways to help your organization capture the attention of donors on the go and increase donations. While charitable giving has actually increased 10% in the last year, so has the amount of effort it takes to get a donation. Fundraising donations

How to Design a High Holiday Appeal for the Attention Economy

See What's Out There

The attention economy is a human economy. The post How to Design a High Holiday Appeal for the Attention Economy appeared first on The See3 Blog. Donors want to feel like their contribution is making an important difference, rather than perpetuating the status quo.

Attention Nonprofits! The New LinkedIn News Feed Design Has Arrived

Nonprofit Tech for Good

LinkedIn users will be paying more attention to the both the “Home” news feed and “Companies” news feed in coming months so it’s definitely a good time to get more active on LinkedIn. At long last, the new LinkedIn News Feed is here!

Attention #NPdataNerds: Report back from the first-ever Do Good Data Conference

Beth's Blog: How Nonprofits Can Use Social Media

The Attention Economy: How to Turn Your Audience into Passionate Subscribers

See What's Out There

There is a big difference between organizations or companies who use marketing to sell something, and those who use marketing to create passionate subscribers to their brand. One way to accomplish this is through content marketing – a marketing technique that informs, engages, and/or entertains your audience with the goal of ultimately driving constituent action. […]. Content Marketing Nonprofits audience content marketing marketing

Attention Data Nerds: The Future is Now: Mobile Strategies for Social Impact

Beth's Blog: How Nonprofits Can Use Social Media

Guest Post: The Future is Now: Mobile Strategies for Social Impact. By Laura Efurd, Chief Strategy & Innovation Officer, ZeroDivide. – @lefurd, @zerodivideorg. A Pew report released just last week declared that “the rise of mobile is changing the story” about the digital divide.

Attention Nonprofit Data Nerds: The 2012 eNonprofit Benchmarks Study Is Here

Beth's Blog: How Nonprofits Can Use Social Media

Part of the M+R Infographic for Benchmark Study.

Attention Nonprofit #datanerds: 3 Research Studies and 3 Cool (FREE) Data Tools

Beth's Blog: How Nonprofits Can Use Social Media

March is not only great for basketball, but is also good for nonprofit research studies about digital strategies and launches of new data tools. So if you like looking at and thinking about data and love to get your hands dirty with a data jujitsu, here’s a couple of goodies for you.

Museums, Divided Attention, and Really Bad Commercials

Museum 2.0

There are two fears at work here: People are so distracted by technology that they can''t disconnect to pay attention to what''s really important. This kind of behavior is a violation of attention no matter where it happens. Ready for something ridiculous?

Survey Says: We're Not Paying Attention to ROI


Flickr: bitzi One of findings from our latest annual Nonprofit IT Staffing and Spending Survey stood out to us: Those organizations that evaluated their Return on Investment (ROI) for IT expenditures were much more likely to be leaders— 44 percent, compared to just 17 percent of stragglers. But the following also jumped out at us (and not in a good way): According to our survey, only about 20% of respondents had ever actually evaluated the ROI for a technology project.

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What To Do With Someone’s Attention When You Have It

John Haydon

All of these items are there because the retailer knows they have your attention at an extremely critical moment: You are giving them money. The point here is that they’ve recognized (and capitalized) these critical moments of attention, and so can you.

eBook 21

Five Reasons Why Facebook Marketing Seems So Damned Impossible

John Haydon

You’re competing for attention. They also see ads that are also competing for their attention. Capturing and recapturing people’s attention will always be a challenge on Facebook. Facebook attention marketing

Attention Getters: Tips for Effective Email Marketing

Byte Technology

Indeed, to differentiate and draw attention to your website, product line or service amongst the great virtual masses it’s now necessary to go to great lengths to grab a visitor’s or reader’s attention quickly and efficiently.

Use the Word “Profit” to Get Your Board’s Attention!


Use the Word “Profit” to Get Your Board’s Attention! The idea of leaving money on the table is one that will get people’s attention. I bet your total is a serious number that gets attention! Showing your leaders what your actual potential might be gets their attention.

SOPA Strike: 12 Hour Internet Blackout on Jan. 18th To Call Attention to US Bill That Threatens Open Internet

Beth's Blog: How Nonprofits Can Use Social Media

Global Voices, co-founder, Ethan Zuckerman co-authored this post with Joi Ito to explain why it is important to call attention to this bill on January 18th with the planned Internet strike. Source: via Beth on Pinterest.

Are you smarter than a goldfish? Capturing your donors’ attention at year-end.

Connection Cafe

The most important piece of information to take away as you prepare for year end is to speak to your donors in the way that they will hear you. If you are thinking like a donor and speaking to them in a compelling way, your year-end appeal will definitely get noticed. Annual Fund Direct Mail Fundraising fundraising Stewardship donor motivation end of year fundraising relationship building stewardship

[Guest Post] Why You Should Pay More Attention to These Forgotten Donors

Donor Search

This blog focuses on the world of prospect research and various related fundraising topics. To diversify our subject matter, we like to feature the work of our friends and colleagues in the community.

Member Round Up: Getting attention, staying focused, and spreading the word


These days, there's a lot competing for our attention ("Hey, is that a cat video?") It's an ongoing challenge to keep yourself focused, yet also capture and hold the attention of your supporters. This week's member round-up is full of tips for staying focused, ideas for your communications strategy, and insights on where to put your attention and efforts to build momentum for your cause. Speaking of paying attention, how do you catch the interest of others?

Video Rules: Tips for Creating “Distributed” Content that Gets Attention

Byte Technology

As Colling notes, getting attention online is less about driving donors and supporters to your website than it is about having them take actions—signing up for a newsletter, volunteering etc.—directly

Center of Attention: Some Great Plugins for Popular Posts

Byte Technology

Or more specifically, a plugin that highlights your “popular posts” and gives readers a little help by highlighting what has gotten the most attention and simplifying finding such material. The Top 10 plugin—also free—is really convenient in that it registers the number of page views your posts receive on an hourly basis and automatically displays those getting the most attention. Creating a ton of great content is a wonderful thing for a blogger utilizing a WordPress-based site.

5 Attention Grabbing Twitter Marketing Tactics for Non-profits - SocialFish

AFP Blog

5 Attention Grabbing Twitter Marketing Tactics for Non-profits - SocialFish : "5 Attention Grabbing Twitter Marketing Tactics for Non-profits Editorial | October 21, 2015 Twitter is perhaps one of the fastest-moving social platforms. With hundreds of thousands of tweets being shared every day, maintaining visibility and driving engagement become key challenges for most Twitter marketers.

Email Subject Line Length Matters SOMETIMES | Nonprofit Marketing | Getting Attention

AFP Blog

Email Subject Line Length Matters SOMETIMES | Nonprofit Marketing | Getting Attention : "Welcome to our Proof Point series—highlighting research findings to use when advocating for the marketing approaches you know are right. Email subject line length DOES MATTER, as proven by Mail Chimp’s research on open rates for 200 million emails. The best email subject lines are short [50 characters or less]…and provide the reader with a reason to explore your message further." 'via via Blog this'.

Woulda Coulda Shoulda #GivingTuesday | Nonprofit Marketing | Getting Attention

AFP Blog

Woulda Coulda Shoulda #GivingTuesday | Nonprofit Marketing | Getting Attention : "Would you have generated donations your organizations wouldn’t have gotten otherwise if you had participated in this year’s #GivingTuesday? Could you have tried some new strategies this year, like the matching gifts offered in so many #GivingTuesday campaigns?

Org 2

Charity Created Via Social Media Draws Attention From Facebook Execs - The Chronicle of Philanthropy

AFP Blog

Charity Created Via Social Media Draws Attention From Facebook Execs - The Chronicle of Philanthropy : 'via Blog this