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To Get Close to Members, Follow MarTech Trends

.orgSource

Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. They must also provide the authority and guidance that unites strategy, brand, and voice across the organization. You need multiple eyes scanning the digital landscape to stay abreast of current and emerging trends.

Trend 221
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Be the Voice of Relevance—Make Mission, Vision, and Values Fit the Moment

.orgSource

Although 73% of participants agreed that accelerating trends would require fundamental changes in the roles of associations. Meet the Moment Mission Mission, or your reason for being, doesn’t typically change with fads and trends. Hit the Right Notes Mission, vision, and values are your association’s voice.

Voice 221
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Top technology trends to help your association personalize the member experience

Nimble AMS

9 technology trends to personalize the member experience Here are the top technology trends to help your association create a personalized member experience: 1. This trend offers a consistent, personalized experience regardless of touchpoint. Voice and conversational personalization. Omni-channel personalization.

Personal 131
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Solutions Day 2023—Beyond Answers to Insight

.orgSource

is here, and we’re excited to explain how we’ve integrated lessons learned as well as current trends into our playbook. They’ll describe how Forensic Listening can unlock your members’ Unstated Narratives , allowing you to craft trends that make them believers and advocates. But Industry 4.0 Sponsored by WorkerBee.TV

Sponsor 221
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Solutions Day 2023—It’s Happening!

.orgSource

Harriet’s going to explain how APA used convincing techniques to innovate and set trends in the planning industry. She’ll review data privacy and security, accuracy and reliability, and responsible innovation. They’ll be joined by Harriet Bogdanowicz, Chief Strategy Officer at the American Planning Association.

Sponsor 275
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International Leadership, Women’s Issues, and Branding—A Conversation With Allison K. Summers, CAE

.orgSource

Whether you’re looking to hire someone, discover what’s trending, or secure sponsorship, with talking points in your back pocket, you won’t be at a loss for words.” Consider your association’s voice. Do a brand audit and review everything that you’re currently producing. Consistency can be difficult.

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Navigating the Conundrum of Auxiliaries

VQ Strategies

Evolving organizational priorities ( such as a commitment to having a staff and volunteer corps that reflects the communities being served ), volunteer engagement trends (such as increased desire for short-term and flexible volunteer roles), and challenges filling leadership positions go a long way to establish a need for change.