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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

The days when board members holed up in a conference room and mapped the organization’s future based on anecdotal evidence, political expediency, and personal experience should be over. Integrated planning gives departments, like membership and marketing, a format for collaboration on agendas and goals.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

The days when board members holed up in a conference room and mapped the organization’s future based on anecdotal evidence, political expediency, and personal experience should be over. Integrated planning gives departments, like membership and marketing, a format for collaboration on agendas and goals.

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How to Leverage Content to Scale Your Next Event

AccelEvents

Content marketing is an online marketing process where written, visual, or audio content promotes a goal. . Your content curation will depend on the goals of your event. Set strong foundations by developing an online event strategy: Map out the event goals. Your event goals should be part of a broader marketing campaign.

Content 98
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Year-End Reporting: Data-Driven Ways to Tell Your Story

Forum One

When it comes to your reporting strategy, it’s important to keep in mind who your key stakeholders are, and how can you package your data and results in a way that speaks to them directly. Start with the goals you set yourself Before searching for data, start with your Key Performance Indicators (KPIs).

Story 60
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Optimizing Student Prospecting Efforts with Social Listening and Influencers

Connection Cafe

Learn why social listening is important and how to find and use the influencers among prospective and existing students, alumni, and parents. Tapping into social listening enables you to leverage your best social influencers to strengthen your online campaigns and ultimately build a stronger prospective student pipeline.

Student 22
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How to Keep Your Board Members Involved in Your Mission

Greater Giving

To effectively advance your cause and push your fundraising goals forward, your nonprofit needs a strong internal infrastructure and team. By keeping your mission on the top of their minds, you can utilize board members’ skills, enthusiasm and influence to improve your nonprofit as a whole. Let’s begin.

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[ASK AN EXPERT] Should Your Nonprofit Invest in Digital Analytics Tools?

Bloomerang

Ask yourself: What are your goals? Use machine-learning algorithms to understand and track what is influencing donor satisfaction and performance and to detect specific events in the donor’s journey. Finally, keep in mind that it’s not just about collecting data. So, first you need to figure out what data you want to collect.

Analytics 107