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5 Steps to Prepare for a Successful Nonprofit Website Redesign

Nonprofit Tech for Good

Here’s the good news: with preparation and a pulse on the right data and information, it is possible to get a handle on the task and get a big picture of your organization’s needs. Step 1: Conduct a Content Inventory and Site Audit. A content inventory is a list of all the content on your site. Content to be rewritten.

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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

There are a couple of key pieces of information nonprofits need to evaluate their online marketing efforts: How people arrive at their website. Out of the box, GA4 collects some information about the source of the traffic to a website. They look like this: You can also use UTMs to gather information about the campaign and content.

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5 Reasons Your Board Should Switch to Google Drive

Nonprofit Tech for Good

Each of these roles has one thing in common – documents. Every board member should have easy access to committee reports, strategic plans, fundraising goals, and any other document that will help them make the best possible decisions about the nonprofit. Setting up Google Drive is a simple way to share all this information.

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Build a Marketing Dream Team—Welcome AI

.orgSource

Content optimization—Assess keyword density, title tag length (The length of the title that is displayed in search engine results.), and meta descriptions (Html summaries of page contents.) Content optimization—Assess keyword density, title tag length (The length of the title that is displayed in search engine results.),

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Thought Leaders Blaze Trails of Discovery and Engagement

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It gives brands authenticity, authority, and a dose of highly contagious excitement. According to a 2020 Edelman study , 89% of decision-makers surveyed believe that thought leadership improves their perceptions of an organization — yet only 17% of them rate the quality of the information they read as very good or excellent.

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7 Essentials for Your Nonprofit’s Branding Guidelines

Nonprofit Tech for Good

Strategic branding is critical for your nonprofit to build trust among your supporters and get the word out about your services. When your brand is consistent and strong, you can increase your organization’s visibility in your community and move your audience to action. What Are Brand Guidelines?

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5 Design Techniques That Will Increase the Lifespan of Your Nonprofit’s Website

Nonprofit Tech for Good

The mindset (or emotional journey) helps you understand how to write the content, the order in which people will be visiting links, and even what colors would be more appropriate to use. Crystal Dionysopoulou is the founder and Creative Director of Lucid Fox , a dynamic web design and development agency that puts people first.

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