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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy. Explicit data is the information you ask for from members in surveys, while implicit data is something you’re able to infer based on preferences and interests.

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A Guide to Getting Started With Informed Delivery

NonProfit PRO

With informed delivery, U.S. Postal Service customers who sign up for emails can get a digital preview of their mailbox. This means that prior to getting your mail piece, recipients can click on your link and start donating. Here's how to use this service to your advantage.

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professionals

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Information: The Better Half of IT

sgEngage

We sometimes forget that IT stands for Information Technology. But information is the fuel that drives any technology machine: it is what our devices collect, store, synthesize, and distribute. And every advocate for social good has much to gain by paying attention to the Information half of IT.

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Informed Delivery: A Year-End Fundraising Strategy You May Have Overlooked

NonProfit PRO

Informed Delivery can increase the effectiveness of your direct mail fundraising campaign while decreasing your postage costs. With only two more months left to take advantage of its dual benefits, here are the answers to the frequently asked questions I get on this strategy.

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Don’t Risk Your Donors’ Data: How Nonprofits Can Protect Sensitive Information

NonProfit PRO

Nonprofits that fail to protect sensitive information risk exposing their donors’ personal information, and losing their trust and financial support along the way. But proactive steps — including data devaluation — keep valuable information out of bad actors’ hands and prevent data compromise.

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Charity Navigator Launches Alerts Designed to Inform and Protect Donors

NonProfit PRO

Charity Navigator launched alerts, a feature that provides donors with information detailing alleged and confirmed charity misconduct. This new feature will help donors make informed philanthropic decisions while also helping trustworthy charities maintain credibility with supporters.

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Candid’s free Demographics API enables funders to make informed, impactful giving decisions

NonProfit PRO

This initiative allows nonprofits to share demographic information one time on their Candid profile, where funders, researchers, donors, and other stakeholders can easily access it. Candid released its free Demographics API to help organizations easily standardize and integrate their demographic data collection.